CN111930277A

CN111930277A - Method and equipment for providing presence information

Info

Publication number: CN111930277A
Application number: CN202010628046.3A
Authority: CN
Inventors: 周婷婷; 童小林
Original assignee: Shanghai Lianshang Network Technology Co Ltd
Current assignee: Shanghai Lianshang Network Technology Co Ltd
Priority date: 2020-07-02
Filing date: 2020-07-02
Publication date: 2020-11-13
Anticipated expiration: 2040-07-02
Also published as: CN111930277B

Abstract

An object of the present application is to provide a method for providing presence information, the method comprising: receiving a first presentation information request sent by user equipment, wherein the first presentation information request is sent by the user equipment in response to a reading operation of a user on a bookshelf page in a reading application, the reading operation meets a first request triggering condition, and the first presentation information request comprises user identification information of the user; acquiring book type information corresponding to a user from a user database according to the user identification information; generating book recommendation presentation information corresponding to the user according to the book type information; and sending the book recommendation presentation information to user equipment. And recommending books to the user and promoting the books through the book recommendation presentation information, wherein the book recommendation presentation information is generated according to the book type information corresponding to the user, so that the books related in the generated book recommendation presentation information are interested by the user to the maximum extent.

Description

Method and equipment for providing presence information

Technical Field

The present application relates to the field of communications, and more particularly, to a technique for providing presence information.

Background

With the wide application of mobile devices, the reading habits of people change, and mobile reading becomes one of the main ways of daily reading. The mobile reading is the portable reading and is a new reading mode by using the mobile equipment. The reading APP is a mobile reading APP which takes a network literature novel and a digital book as main contents and takes mobile equipment as a carrier.

The reading type APP advertisement is an advertisement mode which is used as a marketing means by an advertiser or a platform merchant for regularly or irregularly pushing pictures, characters, image-text links and other forms to a mobile phone reading APP user through a reading application program APP platform. How to use reading APP for advertising and excavating advertising change value becomes a problem which is always researched and solved by technical personnel in the field.

Disclosure of Invention

An object of the present application is to provide a method and apparatus for providing presence information.

According to an aspect of the present application, there is provided a method for providing presence information, applied to a network device, the method including:

receiving a first presentation information request sent by user equipment, wherein the first presentation information request is sent by the user equipment in response to a reading operation of a user on a bookshelf page in a reading application, the user equipment meets a first request triggering condition, and the first presentation information request comprises user identification information of the user;

acquiring book type information corresponding to the user from a user database according to the user identification information;

generating book recommendation presentation information corresponding to the user according to the book type information;

and sending the book recommendation presentation information to the user equipment.

According to another aspect of the present application, there is provided a method for providing presence information, applied to a user equipment, the method including:

responding to reading operation of a user on a bookshelf page in a reading application, and sending a first presentation information request to corresponding network equipment, wherein the user equipment meets a first request triggering condition, and the first presentation information request comprises user identification information of the user;

receiving book recommendation presentation information returned by the network equipment, wherein the book recommendation presentation information is generated according to book type information corresponding to the user;

and presenting the book recommendation presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page.

According to yet another aspect of the present application, there is provided a method for providing presence information, the method including:

the method comprises the steps that user equipment responds to reading operation of a user on a bookshelf page in a reading application, and sends a first presentation information request to corresponding network equipment, wherein the user equipment meets a first request triggering condition, and the first presentation information request comprises user identification information of the user;

the network equipment receives the first presentation information request, acquires book type information corresponding to the user from a user database according to the user identification information, generates book recommendation presentation information corresponding to the user according to the book type information, and sends the book recommendation presentation information to the user equipment;

and the user equipment receives the book recommendation presentation information and presents the book recommendation presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page.

According to an aspect of the present application, there is provided a network device for providing presence information, the device including:

a module, configured to receive a first presence information request sent by a user equipment, where the first presence information request is sent by the user equipment in response to a reading operation of a user on a bookshelf page in a reading application, and the user equipment meets a first request trigger condition, where the first presence information request includes user identification information of the user;

a second module, configured to obtain book type information corresponding to the user from a user database according to the user identification information;

the three modules are used for generating book recommendation presentation information corresponding to the user according to the book type information;

and the four modules are used for sending the book recommendation presentation information to the user equipment.

According to another aspect of the present application, there is provided a user equipment for providing presence information, the apparatus comprising:

the reading module is used for responding to reading operation of a user on a bookshelf page in a reading application and sending a first presentation information request to corresponding network equipment, wherein the user equipment meets a first request triggering condition, and the first presentation information request comprises user identification information of the user;

a second module, configured to receive book recommendation presentation information returned by the network device, where the book recommendation presentation information is generated according to book type information corresponding to the user;

and the second module and the third module are used for presenting the book recommendation presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page.

According to an aspect of the present application, there is provided an apparatus for providing presence information, the apparatus including:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the application, there is provided a computer readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, the method and the device for displaying the book recommendation presentation information have the advantages that the book type information corresponding to the user is determined according to the user identification information in the first presentation information request, the book recommendation presentation information corresponding to the user is further generated according to the book type information, and the book recommendation presentation information is sent to the user equipment of the user so that the book recommendation presentation information can be presented on the bookshelf page in the reading application of the user equipment. Recommending books to users and promoting books through the book recommendation presentation information, wherein the book recommendation presentation information is generated according to book type information corresponding to the users, and books related in the generated book recommendation presentation information are interested by the users to the maximum extent.

And after receiving the book recommendation presentation information returned by the network equipment, the user equipment presents the book recommendation presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page. The target presentation style enables the presentation of the book recommendation presentation information on the bookshelf page not to be particularly obtrusive, and therefore user experience is improved.

Drawings

Other features, objects and advantages of the present application will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, made with reference to the accompanying drawings in which:

FIG. 1 illustrates a system topology for providing presence information according to one embodiment of the present application;

FIG. 2 illustrates a flow diagram of a system method for providing presence information, according to one embodiment of the present application;

FIG. 3 illustrates a flow diagram of a method for providing presence information, according to one embodiment of the present application;

FIG. 4 shows a flow diagram of a method for providing presence information, according to another embodiment of the present application;

FIG. 5 illustrates an interface presentation diagram for providing presentation information according to one embodiment of the present application;

FIG. 6 illustrates an interface presentation diagram for providing presentation information according to another embodiment of the present application;

FIG. 7 illustrates a device structure diagram of a network device for providing presence information according to one embodiment of the present application;

FIG. 8 illustrates a device structure diagram of a user device for providing presence information according to another embodiment of the present application;

FIG. 9 illustrates functional modules of an exemplary system that may be used in various embodiments of the present application.

The same or similar reference numbers in the drawings identify the same or similar elements.

Detailed Description

The present application is described in further detail below with reference to the attached figures.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (e.g., Central Processing Units (CPUs)), input/output interfaces, network interfaces, and memory.

The Memory may include forms of volatile Memory, Random Access Memory (RAM), and/or non-volatile Memory in a computer-readable medium, such as Read Only Memory (ROM) or Flash Memory. Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, Phase-Change Memory (PCM), Programmable Random Access Memory (PRAM), Static Random-Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), electrically Erasable Programmable Read-Only Memory (EEPROM), flash Memory or other Memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device.

The device referred to in this application includes, but is not limited to, a user device, a network device, or a device formed by integrating a user device and a network device through a network. The user equipment includes, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, etc., capable of performing human-computer interaction with a user (e.g., human-computer interaction through a touch panel), and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, etc. The network Device includes an electronic Device capable of automatically performing numerical calculation and information processing according to a preset or stored instruction, and the hardware includes, but is not limited to, a microprocessor, an Application Specific Integrated Circuit (ASIC), a Programmable Logic Device (PLD), a Field Programmable Gate Array (FPGA), a Digital Signal Processor (DSP), an embedded Device, and the like. The network device includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud of a plurality of servers; here, the Cloud is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual supercomputer consisting of a collection of loosely coupled computers. Including, but not limited to, the internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless Ad Hoc network (Ad Hoc network), etc. Preferably, the device may also be a program running on the user device, the network device, or a device formed by integrating the user device and the network device, the touch terminal, or the network device and the touch terminal through a network.

Of course, those skilled in the art will appreciate that the foregoing is by way of example only, and that other existing or future devices, which may be suitable for use in the present application, are also encompassed within the scope of the present application and are hereby incorporated by reference.

In the description of the present application, "a plurality" means two or more unless specifically limited otherwise.

Here, the "presentation information" described in the present application includes the book recommendation presentation information and the general recommendation presentation information. In some embodiments, the book recommendation presentation information includes, but is not limited to, information that recommends a book to the user, for example, the book recommendation presentation information includes, but is not limited to, a book name, a book introduction, and the like, which may recommend a book. In some embodiments, the general recommendation presentation information includes, but is not limited to, third party merchant advertising information, such as advertisements (e.g., advertising pictures, advertising information, etc.) that the third party merchant would like to place.

FIG. 1 illustrates a system topology for providing presence information according to one embodiment of the present application. And the user equipment and the network equipment are in communication connection in a wired or wireless mode. In some embodiments, the user device includes, but is not limited to, a computing device such as a cell phone, computer, tablet, and the like. In some embodiments, the user device has a reading application installed therein, and the network device includes, but is not limited to, a server corresponding to the reading application. In some embodiments, the network device is communicatively connected to one or more of the user devices, for example, the network device receives a first presence information request sent by one or more of the user devices, and the network device returns corresponding book recommendation presence information to each of the user devices based on the first presence information request sent by the user device. In some embodiments, the book recommendation presentation information includes, but is not limited to, book advertisement information.

FIG. 2 is a flow diagram illustrating a system method for providing presence information according to one embodiment of the present application, as applied to the system shown in FIG. 1. The method comprises the following steps:

the method comprises the steps that user equipment responds to reading operation of a user on a bookshelf page in a reading application, and sends a first presentation information request to corresponding network equipment, wherein the reading operation meets a first request triggering condition, and the first presentation information request comprises user identification information of the user;

Fig. 3 shows a flowchart of a method for providing presence information according to an embodiment of the present application, the method including step S11, step S12, step S13, and step S14.

Specifically, in step S11, the network device receives a first presence information request sent by a user device, where the first presence information request is sent by the user device in response to a reading operation of a user on a bookshelf page in a reading application, where the reading operation satisfies a first request trigger condition, and the first presence information request includes user identification information of the user. In some embodiments, the user device has a reading application installed therein, where the reading application includes bookshelf pages through which one or more books are presented (e.g., one or more books that the user has collected on the bookshelf pages, or one or more books that the network device has returned to the user device in response to a refresh operation of the bookshelf pages by the user). In some embodiments, the bookshelf page presents one or more books in a presentation style of information flow, and referring to the interface presentation diagram shown in fig. 5, the bookshelf page presents one or more books in a presentation style of information flow; in other embodiments, referring to the interface presentation diagram shown in fig. 6, the bookshelf page presents one or more books in a permutation and combination presentation style. Of course, those skilled in the art will appreciate that the above-described presentation forms are merely exemplary, and that other presentation forms, which may exist or become known in the future, such as may be suitable for use in the present application, are also intended to be encompassed by the present invention and are hereby incorporated by reference. In some embodiments, the reading operation includes, but is not limited to, a reading operation to refresh the bookshelf page, or a reading operation to re-enter the bookshelf page. For example, the user device sends the first presence information request to the network device in response to a reading operation of refreshing the bookshelf page by the user. In some embodiments, the reading operation needs to satisfy a first request trigger condition, and on the premise that the reading operation satisfies the first request trigger condition, the user equipment sends the first presence information request to the network device. In some embodiments, the first presence information request includes user identification information of the user, so that the network device determines book recommendation presence information corresponding to the user based on the user identification information. In some embodiments, the user identification information includes, but is not limited to, user account information, user name, and the like of the user in the reading application.

In step S12, the network device obtains book type information corresponding to the user from a user database according to the user identification information. In some embodiments, the book type information includes, but is not limited to, martial arts, fantasy, metropolitan, scientific, and like book type information. In some embodiments, the book type information corresponding to the user includes, but is not limited to, book types of most books among a plurality of books recently or historically read by the user. For example, the user has recently read

books

1, 2, and 3, where the book type information of the

books

1 and 2 is swordsmen, and the book type information corresponding to the user is swordsmen. In some embodiments, a user database is established in the network device, and the user database records related information (such as reading history of users) of a plurality of users registered in the reading application. In some embodiments, the network device queries and obtains book type information corresponding to the user from the user database according to the user identification information of the user who sends the first presence information request. For example, a reading history of the user is obtained by querying the user database, one or more books read by the user in history are obtained from the reading history, and book type information corresponding to the user is determined according to the one or more books read by the user in history, for example, a book type with the largest book type in the one or more books read by the user in history is used as the book type information corresponding to the user.

In step S13, the network device generates book recommendation presentation information corresponding to the user according to the book type information. In some embodiments, the book recommendation presentation information is generated based on the book type information. For example, the network device queries and determines that the book type information corresponding to the user is martial arts, and the network device acquires at least one book of martial arts and generates book recommendation presentation information about the book, for example, generates book advertisement information about the book.

In step S14, the network device sends the book recommendation presentation information to the user device. In some embodiments, the network device sends the book recommendation presentation information to the user device, so that the user device presents the book recommendation presentation information in a bookshelf page. In some embodiments, since the book recommendation presentation information includes advertisement information about a book, the book recommendation presentation information is presented on the bookshelf page, and a user is more likely to open the book recommended in the book recommendation presentation information.

In some embodiments, the step S12 includes: the network equipment acquires the reading history record of the user from a user database according to the user identification information, wherein the reading history record comprises one or more reading books; and the network equipment determines the book type information corresponding to the user according to the book related information of the one or more reading books, wherein the book related information of at least one reading book in a preset proportion in the one or more reading books is matched with the book type information corresponding to the user. For example, the user database includes a reading history table shown in table 1 below, and the network device obtains one or more reading books that have been read by the user history from the reading history table according to the user identification information in the first presence information request. For example, a user a sends a first presence information request to the network device through a corresponding user device, where the first presence information request includes user identification information Ua of the user a, and the network device obtains, according to the user identification information Ua, a reading history of the user a from a reading history table of the user database, where the reading history of the user a includes a reading book B1, a reading book B11, and a reading book B111. Further, the network device determines book type information corresponding to the user according to book-related information of the read book B1, the read book B11, and the read book B111. In some embodiments, the book-related information includes, but is not limited to, a book name, a book introduction, a book type, etc. of the reading book. In some embodiments, the network device determines book type information corresponding to the user according to the acquired book related information of the one or more books to be read. For example, the network device determines book type information corresponding to book-related information of at least one of the one or more reading books that accounts for a preset proportion as book type information corresponding to the user (e.g., determines book type information that matches book-related information of more than 50% of the one or more reading books as book type information corresponding to the user). For example, the reading history of the user Ua includes a reading book B1, a reading book B11, and a reading book B111, wherein the book-related information of the reading book B1 and the reading book B11 matches the book type information of the swordsmen, and therefore the book type information corresponding to the user Ua is determined to be swordsmen. For example, if the book introduction of the reading book B1 includes some common words about swordsmen (e.g., princess, professor, etc.), the network device determines that the book-related information of the reading book B1 matches the book-type information of swordsmen; if the book introduction of the read book B11 also includes common words of martial arts such as "palm and" prince ", the network device determines that the book-related information of the read book B11 matches the book type information of martial arts; if the book introduction of the read book B111 includes common words of the urban books such as "overtime" and "company", the network device determines that the book related information of the read book B111 matches with the urban book type information.

TABLE 1 reading History Table

In some embodiments, the step S13 includes: the network equipment acquires one or more target books from a book database according to the book type information corresponding to the user, wherein the book related information of the one or more target books is matched with the book type information; and the network equipment generates book recommendation presentation information corresponding to the user according to the book related information of the one or more target books. In some embodiments, a book database is established in the network device, and the book database includes a plurality of books and book-related information of each book. And after the network equipment determines the book type information corresponding to the user, acquiring one or more books matched with the book type information from the book database according to the book type information, and determining the one or more books as the target books. In some embodiments, the book-related information includes, but is not limited to, book name, book introduction, book type, and the like. In some embodiments, the book related information of the one or more target books needs to be matched with the book type information, for example, the book type information corresponding to the user determined by the network device is martial arts, the network device searches the book database for the book related information matched with martial arts according to the book type information of martial arts, and takes the book corresponding to the book related information as the target book. For example, the book-type information corresponding to the user is martial arts, and if the book-related information (e.g., the book introduction) of the book includes common phrases of martial arts (e.g., princess, palm, etc.), it is determined that the book-related information of the book matches the book-type information (e.g., martial arts). Further, the network device generates book recommendation presentation information corresponding to the user according to book related information of the one or more target books, for example, generates a book advertisement related to the target books. In some embodiments, the book recommendation presentation information includes information such as book covers or book introduction of the target book, so that the user can quickly know the target book through the book recommendation presentation information.

Table 2 book database

In some embodiments, the method further comprises step S15 (not shown) before step S11. In step S15, the network device receives a second presence information request sent by the user device, where the second presence information request is sent by the user device in response to a reading operation of a user entering a bookshelf page of the reading application, and the second presence information request includes user identification information of the user; the network equipment acquires the user characteristic information of the user in the reading application from a user database according to the user identification information; the network equipment inputs the user characteristic information and the presentation characteristic information of one or more pieces of common presentation information into a conversion rate prediction model to obtain the conversion rate information of the user to each piece of common presentation information in the one or more pieces of common presentation information; the network equipment determines the common recommended presentation information according to the conversion rate information of the user to each piece of common presentation information in the one or more pieces of common presentation information, wherein the common recommended presentation information belongs to the one or more pieces of common presentation information; and the network equipment sends the common recommendation presenting information to the user equipment. In some embodiments, when a user enters a bookshelf page, a user device corresponding to the user sends a second presentation information request to the network device, where the second presentation information request includes user identification information of the user, so that the network device determines corresponding common recommended presentation information. In some embodiments, the user database includes user characteristic information of a plurality of users in the reading application, for example, in the user database, each user has a mapping relationship with its corresponding user characteristic information. In some embodiments, the user characteristic information includes, but is not limited to, reading duration, reading number of books, payment amount, advertisement information click data, age, gender, region, user figure, and the like of the user. In some embodiments, the network device obtains user characteristic information of the user sending the second presence information request from the user database. Further, the network device inputs the user characteristic information and the presentation characteristic information of one or more common presentation information (e.g., third party merchant advertisement) into a conversion rate prediction model to obtain conversion rate information of the user for each of the one or more common presentation information. In some embodiments, the presentation characteristic information includes, but is not limited to, advertisement type, advertisement tag, advertisement content, merchandise information corresponding to the advertisement, advertisement portrait information, and the like. Wherein the advertising representation information may be provided to the network device by an advertiser. In some embodiments, "conversion rate information of a user to general presence information" includes, but is not limited to, a conversion probability of the user to the general presence information. For example, the common presence information is advertisement information about APP, and the conversion rate information of the user a to the common presence information is the probability (e.g. 90%) of downloading the APP for the user a. As another example, the product conversion probability for user A to Merchant A is 60%. The conversion probability for merchant B was 90%. In some embodiments, the conversion rate information of a user for each of the one or more common presentation information may be obtained by inputting the user characteristic information of the user and the presentation characteristic information of the one or more common presentation information into the conversion rate prediction model. Further, the network device determines the common recommended presentation information according to conversion rate information of the user on each of the one or more common presentation information, wherein the common recommended presentation information belongs to the one or more common presentation information; and the network equipment sends the common recommendation presenting information to the user equipment. For example, if the conversion rate information of the user to the common presentation information a is the highest, the network device takes the common presentation information a as the common recommendation presentation information of the user, and sends the common recommendation presentation information to the user, so as to present the common recommendation presentation information in the bookshelf page of the user device of the user.

In some embodiments, the determining the common recommended presentation information according to the conversion rate information of the user for each of the one or more common presentation information includes: the network equipment carries out descending arrangement on the one or more pieces of common presentation information according to the conversion rate information of the user on each piece of common presentation information in the one or more pieces of common presentation information; and the network equipment determines the common recommended presentation information from the one or more common presentation information according to the descending order arrangement result. In some embodiments, the network device obtains, by using the conversion rate prediction model, conversion rate information of the user on one or more pieces of common presence information, for example, conversion rate information of the user a on the common presence information a is 60%, conversion rate information of the user a on the common presence information B is 70%, conversion rate information of the user a on the common presence information C is 80%, and conversion rate information of the user a on the common presence information D is 90%. Further, the network device performs descending order on the one or more pieces of common presentation information according to the obtained conversion rate information, for example, the conversion rate information of the common presentation information D is the highest, the common presentation information D is arranged at the head, and the following steps are performed in sequence: common presentation information D, common presentation information C, common presentation information B, and common presentation information A. Further, the network device determines common recommended presentation information from the one or more common presentation information according to the descending order result. For example, the common presentation information D having the highest conversion rate information is used as the common recommended presentation information.

In some embodiments, the determining, by the network device, the common recommended presentation information from the one or more common presentation information according to the descending order includes: and the network equipment determines the common presentation information ranked at the head in the descending order ranking result as the common recommended presentation information. In some embodiments, the network device takes the common presence information with the highest conversion rate information of the user to the common presence information as the common recommended presence information. For example, the general presentation information D having the highest conversion rate information is used as the general recommended presentation information.

In some embodiments, the determining, by the network device, the common presentation information ranked first in the descending order result as the common recommended presentation information includes: the network equipment determines at least one piece of common presentation information arranged at the top N bits in the descending order arrangement result as presentation information to be recommended; the network equipment detects whether the conversion rate information of the user to at least one piece of to-be-recommended presentation information is matched with the conversion threshold value information of the to-be-recommended presentation information, and if the matched to-be-recommended presentation information exists, the to-be-recommended presentation information with the conversion rate information ranked at the top is determined as the common recommended presentation information; otherwise, directly determining the common presentation information with the conversion rate information ranked at the top as the common recommended presentation information. In some embodiments, each generic presentation information has its corresponding conversion threshold information (e.g., conversion criteria). For example, the conversion threshold information of the general presentation information a is 60%. In some embodiments, the conversion threshold information is set by the corresponding third-party merchant, for example, merchant a sets the conversion threshold information of the ordinary presence information AA released by merchant a to be 60%, and if the conversion rate information of the user to the ordinary presence information AA is lower than 60%, the ordinary presence information AA is not presented to the user. In some embodiments, after the network device performs descending order sorting on the one or more pieces of common presentation information, the network device determines at least one piece of common presentation information ranked in the top N bits as to-be-recommended presentation information, further, the network device detects whether conversion rate information of each piece of to-be-recommended presentation information in the at least one piece of to-be-recommended presentation information by a user reaches conversion threshold information of each piece of to-be-recommended presentation information, and if there is matched to-be-recommended presentation information, determines the to-be-recommended presentation information ranked in the conversion rate information as the common recommended presentation information; otherwise, directly determining the common presentation information with the conversion rate information ranked at the top as the common recommended presentation information. For example, the conversion rate information of the user A to the common presentation information A is obtained through a conversion rate prediction model and is 60%; the conversion rate information of the user A to the common presentation information B is 70%; the conversion rate information of the user A to the common presentation information C is 80%; the conversion rate information of the user A to the common presentation information D is 90%. Further, the network device takes the common presentation information D and the common presentation information C which are arranged in descending order and arranged at the first two positions as the presentation information to be recommended. If the conversion threshold information of the common presentation information D is 95%, the conversion threshold information of the common presentation information C is 75%. Even if the conversion rate information of the user A to the common presentation information D is the highest, the conversion rate information of the user A to the common presentation information D does not reach the conversion threshold information of the common presentation information D, the common presentation information D is not taken as the common recommended presentation information, and the common presentation information C with the conversion rate information ranked at the top is taken as the common recommended presentation information. For another example, if the conversion threshold information of the general presence information D is 85%, the conversion threshold information of the general presence information C is 75%. Since the conversion rate information of the user a to the common presentation information D reaches the conversion threshold information of the common presentation information D, and the conversion rate information of the user a to the common presentation information C also reaches the conversion threshold information of the common presentation information C, the common presentation information D with the conversion rate information ranked first is directly taken as the common recommended presentation information.

In some embodiments, the method further comprises step S16 (not shown). In step S16, the network device obtains the conversion threshold information of each of the one or more presence information. In some embodiments, the conversion threshold information of the presence information exists in a server of a third party merchant, and therefore, in some embodiments, the network device needs to obtain the conversion threshold information of the presence information from the server of the third party merchant. For example, the network device obtains conversion criteria from a server of a third party merchant for one or more advertisements that the third party merchant desires to place.

In some embodiments, the method further comprises step S17 (not shown). In step S17, the network device obtains presence characteristic information of one or more common presence information. In some embodiments, the presence characteristic information of the generic presence information exists in a server of a third party merchant, and thus, in some embodiments, the network device needs to obtain the presence characteristic information of the generic presence information from the server of the third party merchant. For example, the network device obtains, from a server of a third party merchant, an advertisement type, an advertisement tag, advertisement content, commodity information corresponding to an advertisement, advertisement portrait information, and the like of one or more advertisements that the third party merchant wants to deliver.

Fig. 4 shows a flowchart of a method for providing presence information according to another embodiment of the present application, the method including step S21, step S22, and step S23.

Specifically, in step S21, the user device sends a first presence information request to the corresponding network device in response to a reading operation of the user on the bookshelf page in the reading application, where the reading operation satisfies a first request trigger condition, and the first presence information request includes user identification information of the user. In some embodiments, a reading application is installed in the user device, through which the bookshelf page is presented. In some embodiments, the reading operation includes, but is not limited to, an operation to refresh the bookshelf page. For example, when the user refreshes the bookshelf page, the user device sends the first presence information request to the network device. In some embodiments, the reading operation needs to satisfy a first request trigger condition, and on the premise that the reading operation of the user on the bookshelf page satisfies the first request trigger condition, the user device sends the first presence information request to the network device. In some embodiments, the user identification information includes, but is not limited to, user account information, user name, and the like.

In step S22, the user device receives the book recommendation presentation information returned by the network device, where the book recommendation presentation information is generated according to the book type information corresponding to the user. In some embodiments, the book recommendation presentation information is used for recommending books to the user, for example, the book recommendation presentation information includes a book name, a book introduction, and other information of a certain recommended book. In some embodiments, the book type information includes, but is not limited to, martial arts, fantasy, metropolitan, etc. book types. In some embodiments, the book type information corresponding to the user includes, but is not limited to

In step S23, the user equipment presents the book recommendation presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page. In some embodiments, the bookshelf page may present the book recommendation presentation information in a plurality of presentation styles. In some embodiments, the presentation style includes, but is not limited to, presenting the book recommendation presentation information in an information flow manner, or presenting the book recommendation presentation information in a permutation and combination manner. In some embodiments, the target presentation style comprises a current presentation style of the bookshelf page. For example, the bookshelf page currently presents one or more books in the style of information flow, and the user device presents the book recommendation presentation information in the style of information flow, as shown in fig. 5, the book recommendation presentation information is inserted into the information flow of the bookshelf page. For another example, the bookshelf page currently presents one or more books in a permutation and combination style, and the user equipment presents the book recommendation presentation information in the permutation and combination style, as shown in fig. 6, inserts the book recommendation presentation information into the bookshelf page.

In some embodiments, the step S21 includes: the method comprises the steps that user equipment responds to reading operation of a user on a bookshelf page in a reading application, and sends a first presentation information request to corresponding network equipment, wherein the bookshelf page presents common recommended presentation information, the user equipment meets a first request triggering condition, and the first presentation information request comprises user identification information of the user. In some embodiments, the user device sends the first presence information request to the network device in response to a reading operation of the bookshelf page by a user in a reading application, before sending the first presence information request to the network device, the ordinary recommended presence information already being presented in the bookshelf page. And the reading operation satisfies the first request triggering condition.

In some embodiments, the first request trigger condition comprises at least one of:

(1) and not detecting the operation on the bookshelf page within the preset time. For example, the user does not perform any operation on the bookshelf page within 5 seconds or within 1 minute, and at this time, in response to a reading operation that the user re-enters the bookshelf page after refreshing or exiting, the user device sends the first presence information request to the network device.

(2) And detecting that the user re-enters the reading operation of the bookshelf page. For example, when the user exits the bookshelf page and re-enters the bookshelf page, the user device sends a first presentation information request to the network device.

(3) And the book adding operation in the bookshelf pages is not detected within a preset time. For example, the user does not add a book collecting the bookshelf page within 5 seconds or 1 minute, and at this time, the user device sends a first presentation information request to the network device in response to a reading operation of refreshing the bookshelf page by the user.

(4) And the book opening operation in the bookshelf pages is not detected within a preset time. For example, if the user does not open the book in the bookshelf page within 5 seconds or 1 minute, it indicates that the user is not interested in the book in the bookshelf page, and at this time, in response to the user performing a reading operation on the bookshelf page again after refreshing or exiting, the user device sends the first presence information request to the network device.

(5) And detecting that the query number of the user to the books in the bookshelf page is equal to or larger than a preset query number. For example, the user refreshes 10 or 15 books displayed in the bookshelf page, which indicates that the user is refreshing the bookshelf page all the time, that the user has not found a book of interest, or that the user needs to help find a favorite book, and at this time, the user device sends a first display information request to the network device in response to the user refreshing or re-entering the reading operation of the bookshelf page.

(6) And detecting that the query number of the user to books in the bookshelf page is equal to or larger than a preset query number, and not detecting the operation of adding books in the bookshelf page. For example, the user refreshes and looks at 5 or 6 books presented in the bookshelf page, and does not perform the operation of adding books yet, which indicates that the user is not interested in the first 5 or 6 books, and at this time, in response to the user refreshing or re-entering the reading operation of the bookshelf page, the user device sends a first presentation information request to the network device.

In some embodiments, the method further comprises step S24 (not shown) before step S21. In step S24, the user device sends a second presence information request to the corresponding network device in response to a reading operation of the user entering the bookshelf page of the reading application, where the second presence information request includes the user identification information of the user. The method further comprises step S25 (not shown). In step S25, the user equipment receives the common recommendation presentation information returned by the network equipment, where the common recommendation presentation information is determined by a conversion rate prediction model; and the user equipment presents the common recommended presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page. In some embodiments, when a user enters a bookshelf page, a user device corresponding to the user sends a second presentation information request to the network device, where the second presentation information request includes user identification information of the user, so that the network device determines corresponding common recommended presentation information. In some embodiments, the user database includes user characteristic information of a plurality of users in the reading application, for example, in the user database, each user has a mapping relationship with its corresponding user characteristic information. In some embodiments, the user characteristic information includes, but is not limited to, reading duration, reading number of books, payment amount, advertisement information click data, age, gender, region, user figure, and the like of the user. In some embodiments, the network device obtains user characteristic information of the user sending the second presence information request from the user database. Further, the network device inputs the user characteristic information and the presentation characteristic information of one or more common presentation information (e.g., third party merchant advertisement) into a conversion rate prediction model to obtain conversion rate information of the user for each of the one or more common presentation information. In some embodiments, the presentation characteristic information includes, but is not limited to, advertisement type, advertisement tag, advertisement content, merchandise information corresponding to the advertisement, advertisement portrait information, and the like. Wherein the advertising representation information may be provided to the network device by an advertiser. In some embodiments, "conversion rate information of a user to general presence information" includes, but is not limited to, a conversion probability of the user to the general presence information. For example, the common presence information is advertisement information about APP, and the conversion rate information of the user a to the common presence information is the probability (e.g. 90%) of downloading the APP for the user a. As another example, the product conversion probability for user A to Merchant A is 60%. The conversion probability for merchant B was 90%. In some embodiments, the conversion rate information of a user for each of the one or more common presentation information may be obtained by inputting the user characteristic information of the user and the presentation characteristic information of the one or more common presentation information into the conversion rate prediction model. Further, the network device determines the common recommended presentation information according to conversion rate information of the user on each of the one or more common presentation information, wherein the common recommended presentation information belongs to the one or more common presentation information; and the network equipment sends the common recommendation presenting information to the user equipment. For example, if the conversion rate information of the user to the common presentation information a is the highest, the network device takes the common presentation information a as the common recommendation presentation information of the user, and sends the common recommendation presentation information to the user, so as to present the common recommendation presentation information in the bookshelf page of the user device of the user.

In some embodiments, the method further comprises step S26 (not shown). In step S26, the user equipment obtains a target presentation style corresponding to the bookshelf page. In some embodiments, the bookshelf page may present one or more books in a plurality of presentation styles, and in some embodiments, the target presentation style is a presentation style in which the bookshelf page currently presents one or more books. In some embodiments, the bookshelf page presents one or more books in a presentation style of information flow, and referring to the interface presentation diagram shown in fig. 5, the bookshelf page presents one or more books in a presentation style of information flow; in other embodiments, referring to the interface presentation diagram shown in fig. 6, the bookshelf page presents one or more books in a permutation and combination presentation style. Of course, those skilled in the art will appreciate that the above-described presentation forms are merely exemplary, and that other presentation forms, which may exist or become known in the future, such as may be suitable for use in the present application, are also intended to be encompassed by the present invention and are hereby incorporated by reference. For example, the user equipment acquires a presentation style of one or more books currently presented on the bookshelf page, and takes the presentation style as the target presentation style.

In some embodiments, the method further comprises step S27 (not shown). In step S27, the user equipment detects whether the user equipment satisfies a second request triggering condition, and if so, sends a second presence information request to the corresponding network equipment in response to the user entering a reading operation of the bookshelf page of the reading application, where the second request triggering condition includes that the bookshelf page is not loaded with presence information. For example, the user equipment records record information indicating whether the bookshelf page is loaded with the presentation information, if the record information indicates that the bookshelf page is not loaded with the presentation information, it is determined that the second request triggering condition is met, and in response to a reading operation of the bookshelf page by a user, the user equipment sends a second presentation information request to the network equipment to request the network equipment to return the common recommended presentation information.

In some embodiments, the user device receives the common recommendation presentation information and the book recommendation presentation information synchronously in response to a user entering a reading operation of the bookshelf page. For example, in response to a reading operation that the user enters the bookshelf page, the user equipment sends a third presentation information request to the network equipment, where the third presentation information request includes user identification information of the user, and the network equipment determines, according to the user identification information, book recommendation presentation information and general recommendation presentation information corresponding to the user, and sends the book recommendation presentation information and the general recommendation presentation information to the user equipment at the same time. Further, the user equipment presents the book recommendation presentation information and the common recommendation presentation information in the bookshelf page based on the current target presentation style of the bookshelf page.

Fig. 7 illustrates a device block diagram of a network device for providing presence information, the device including a one-module, a two-module, a three-module, and a four-module, according to one embodiment of the present application.

Specifically, the one-to-one module is configured to receive a first presence information request sent by a user equipment, where the first presence information request is sent by the user equipment in response to a reading operation of a user on a bookshelf page in a reading application, the reading operation meets a first request trigger condition, and the first presence information request includes user identification information of the user. In some embodiments, the user device has a reading application installed therein, where the reading application includes bookshelf pages through which one or more books are presented (e.g., one or more books that the user has collected on the bookshelf pages, or one or more books that the network device has returned to the user device in response to a refresh operation of the bookshelf pages by the user). In some embodiments, the bookshelf page presents one or more books in a presentation style of information flow, and referring to the interface presentation diagram shown in fig. 5, the bookshelf page presents one or more books in a presentation style of information flow; in other embodiments, referring to the interface presentation diagram shown in fig. 6, the bookshelf page presents one or more books in a permutation and combination presentation style. Of course, those skilled in the art will appreciate that the above-described presentation forms are merely exemplary, and that other presentation forms, which may exist or become known in the future, such as may be suitable for use in the present application, are also intended to be encompassed by the present invention and are hereby incorporated by reference. In some embodiments, the reading operation includes, but is not limited to, a reading operation to refresh the bookshelf page, or a reading operation to re-enter the bookshelf page. For example, the user device sends the first presence information request to the network device in response to a reading operation of refreshing the bookshelf page by the user. In some embodiments, the reading operation needs to satisfy a first request trigger condition, and on the premise that the reading operation satisfies the first request trigger condition, the user equipment sends the first presence information request to the network device. In some embodiments, the first presence information request includes user identification information of the user, so that the network device determines book recommendation presence information corresponding to the user based on the user identification information. In some embodiments, the user identification information includes, but is not limited to, user account information, user name, and the like of the user in the reading application.

And the second module is used for acquiring book type information corresponding to the user from a user database according to the user identification information. In some embodiments, the book type information includes, but is not limited to, martial arts, fantasy, metropolitan, scientific, and like book type information. In some embodiments, the book type information corresponding to the user includes, but is not limited to, book types of most books among a plurality of books recently or historically read by the user. For example, the user has recently read

books

1, 2, and 3, where the book type information of the

books

And the three modules are used for generating book recommendation presentation information corresponding to the user according to the book type information. In some embodiments, the book recommendation presentation information is generated based on the book type information. For example, the network device queries and determines that the book type information corresponding to the user is martial arts, and the network device acquires at least one book of martial arts and generates book recommendation presentation information about the book, for example, generates book advertisement information about the book.

And the four modules are used for sending the book recommendation presentation information to the user equipment. In some embodiments, the network device sends the book recommendation presentation information to the user device, so that the user device presents the book recommendation presentation information in a bookshelf page. In some embodiments, since the book recommendation presentation information includes advertisement information about a book, the book recommendation presentation information is presented on the bookshelf page, and a user is more likely to open the book recommended in the book recommendation presentation information.

In some embodiments, the second module is configured to obtain a reading history of the user from a user database according to the user identification information, where the reading history includes one or more reading books; and the network equipment determines the book type information corresponding to the user according to the book related information of the one or more reading books, wherein the book related information of at least one reading book in a preset proportion in the one or more reading books is matched with the book type information corresponding to the user.

Here, the specific implementation of the first and second modules is the same as or similar to the embodiment of the step S12, and therefore, the detailed description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

In some embodiments, the third module is configured to obtain one or more target books from a book database according to book type information corresponding to the user, where book related information of the one or more target books matches the book type information; and the network equipment generates book recommendation presentation information corresponding to the user according to the book related information of the one or more target books.

Here, the example of the specific implementation manner of the three modules is the same as or similar to the embodiment of the step S13, and therefore, the description thereof is omitted, and the detailed implementation manner of the three modules is incorporated herein by reference.

In some embodiments, the apparatus further comprises a five module (not shown). A fifth module, configured to receive a second presence information request sent by a user equipment, where the second presence information request is sent by the user equipment in response to a reading operation of a user entering a bookshelf page of the reading application, and the second presence information request includes user identification information of the user; the network equipment acquires the user characteristic information of the user in the reading application from a user database according to the user identification information; the network equipment inputs the user characteristic information and the presentation characteristic information of one or more pieces of common presentation information into a conversion rate prediction model to obtain the conversion rate information of the user to each piece of common presentation information in the one or more pieces of common presentation information; the network equipment determines the common recommended presentation information according to the conversion rate information of the user to each piece of common presentation information in the one or more pieces of common presentation information, wherein the common recommended presentation information belongs to the one or more pieces of common presentation information; and the network equipment sends the common recommendation presenting information to the user equipment.

In some embodiments, the apparatus further comprises a six-module (not shown). And a sixth module, configured to obtain conversion threshold information of each of the one or more presentation information.

Here, the example of the specific implementation manner of the above-mentioned six modules is the same as or similar to the embodiment of the above-mentioned step S16, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned six modules is incorporated herein by reference.

In some embodiments, the apparatus further comprises a seven module (not shown). And the seventh module is used for acquiring the presentation characteristic information of one or more pieces of common presentation information.

Here, the example of the specific implementation manner of the above-mentioned one-seven module is the same as or similar to the embodiment of the step S17, and therefore, the description thereof is omitted, and the detailed implementation manner of the above-mentioned one-seven module is incorporated herein by reference.

Fig. 8 illustrates a block diagram of a device of a user device for providing presence information, the device including two-in-one modules, two-in-two modules, and two-in-three modules, according to another embodiment of the present application.

Specifically, the first module is configured to send a first presence information request to a corresponding network device in response to a reading operation of a user on a bookshelf page in a reading application, where the reading operation meets a first request trigger condition, and the first presence information request includes user identification information of the user. In some embodiments, a reading application is installed in the user device, through which the bookshelf page is presented. In some embodiments, the reading operation includes, but is not limited to, an operation to refresh the bookshelf page. For example, when the user refreshes the bookshelf page, the user device sends the first presence information request to the network device. In some embodiments, the reading operation needs to satisfy a first request trigger condition, and on the premise that the reading operation of the user on the bookshelf page satisfies the first request trigger condition, the user device sends the first presence information request to the network device. In some embodiments, the user identification information includes, but is not limited to, user account information, user name, and the like.

And a second module, configured to receive book recommendation presentation information returned by the network device, where the book recommendation presentation information is generated according to book type information corresponding to the user. In some embodiments, the book recommendation presentation information is used for recommending books to the user, for example, the book recommendation presentation information includes a book name, a book introduction, and other information of a certain recommended book. In some embodiments, the book type information includes, but is not limited to, martial arts, fantasy, metropolitan, etc. book types. In some embodiments, the book type information corresponding to the user includes, but is not limited to

And the second module and the third module are used for presenting the book recommendation presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page. In some embodiments, the bookshelf page may present the book recommendation presentation information in a plurality of presentation styles. In some embodiments, the presentation style includes, but is not limited to, presenting the book recommendation presentation information in an information flow manner, or presenting the book recommendation presentation information in a permutation and combination manner. In some embodiments, the target presentation style comprises a current presentation style of the bookshelf page. For example, the bookshelf page currently presents one or more books in the style of information flow, and the user device presents the book recommendation presentation information in the style of information flow, as shown in fig. 5, the book recommendation presentation information is inserted into the information flow of the bookshelf page. For another example, the bookshelf page currently presents one or more books in a permutation and combination style, and the user equipment presents the book recommendation presentation information in the permutation and combination style, as shown in fig. 6, inserts the book recommendation presentation information into the bookshelf page.

In some embodiments, the first module is configured to send a first presence information request to a corresponding network device in response to a reading operation of a user on a bookshelf page in a reading application, where the bookshelf page presents common recommended presence information, the user device meets a first request trigger condition, and the first presence information request includes user identification information of the user.

Here, the specific implementation of the two modules is the same as or similar to the embodiment of the step S21, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the apparatus further comprises two or four modules (not shown). And a fourth module, configured to send a second presence information request to a corresponding network device in response to a reading operation of a user entering a bookshelf page of the reading application, where the second presence information request includes user identification information of the user. The device further comprises a twenty-five module (not shown) for receiving the common recommended presentation information returned by the network device, wherein the common recommended presentation information is determined by a conversion rate prediction model; and the user equipment presents the common recommended presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page.

Here, the specific implementation of the two-four modules and the two-five modules is the same as or similar to the embodiment of the step S24 and the step S25, and therefore, the detailed description is omitted, and the detailed implementation is incorporated herein by reference.

In some embodiments, the apparatus further comprises a twenty-six module (not shown). And the second and sixth modules are used for acquiring a target presentation style corresponding to the bookshelf page.

Here, the example of the specific implementation manner of the above-mentioned two-six modules is the same as or similar to the embodiment of the above-mentioned step S26, and therefore, the description thereof is omitted, and the detailed description thereof is incorporated herein by reference.

In some embodiments, the apparatus further comprises a twenty-seven module (not shown). And a seventeenth module, configured to detect whether the user equipment meets a second request trigger condition, and if so, send a second presence information request to a corresponding network device in response to a reading operation of a bookshelf page of the reading application entered by the user, where the second request trigger condition includes that the bookshelf page is not loaded with presence information.

Here, the example of the specific implementation manner of the twenty-seven modules is the same as or similar to the embodiment of the step S27, and therefore, the detailed description is omitted, and the detailed implementation manner of the twenty-seven modules is incorporated herein by reference.

The present application also provides a computer readable storage medium having stored thereon computer code which, when executed, performs a method as in any one of the preceding.

The present application also provides a computer program product, which when executed by a computer device, performs the method of any of the preceding claims.

The present application further provides a computer device, comprising:

one or more processors;

a memory for storing one or more computer programs;

the one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding claim.

FIG. 9 illustrates an exemplary system that can be used to implement the various embodiments described herein;

in some embodiments, as shown in fig. 9, the system 1000 can be implemented as any one of the network device, the first user device, or the second user device in the various described embodiments. In some embodiments, system 1000 may include one or more computer-readable media (e.g., system memory or NVM/storage 1020) having instructions and one or more processors (e.g., processor(s) 1005) coupled with the one or more computer-readable media and configured to execute the instructions to implement modules to perform the actions described herein.

For one embodiment, system control module 1010 may include any suitable interface controllers to provide any suitable interface to at least one of the processor(s) 1005 and/or to any suitable device or component in communication with system control module 1010.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015. Memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used to load and store data and/or instructions, for example, for system 1000. For one embodiment, system memory 1015 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, system memory 1015 may include double data rate type four synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide an interface to NVM/storage 1020 and communication interface(s) 1025.

For example, NVM/storage 1020 may be used to store data and/or instructions. NVM/storage 1020 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more Hard Disk drive(s) (HDD (s)), one or more Compact Disc (CD) drive(s), and/or one or more Digital Versatile Disc (DVD) drive (s)).

NVM/storage 1020 may include storage resources that are physically part of a device on which system 1000 is installed or may be accessed by the device and not necessarily part of the device. For example, NVM/storage 1020 may be accessed over a network via communication interface(s) 1025.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010, e.g., memory controller module 1030. For one embodiment, at least one of the processor(s) 1005 may be packaged together with logic for one or more controller(s) of the system control module 1010 to form a System In Package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic for one or more controller(s) of the system control module 1010. For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to being: a server, a workstation, a desktop computing device, or a mobile computing device (e.g., a laptop computing device, a handheld computing device, a tablet, a netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, a keyboard, a Liquid Crystal Display (LCD) screen (including a touch screen display), a non-volatile memory port, multiple antennas, a graphics chip, an Application Specific Integrated Circuit (ASIC), and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, for example, implemented using Application Specific Integrated Circuits (ASICs), general purpose computers or any other similar hardware devices. In one embodiment, the software programs of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs (including associated data structures) of the present application may be stored in a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. Additionally, some of the steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.

In addition, some of the present application may be implemented as a computer program product, such as computer program instructions, which when executed by a computer, may invoke or provide methods and/or techniques in accordance with the present application through the operation of the computer. Those skilled in the art will appreciate that the form in which the computer program instructions reside on a computer-readable medium includes, but is not limited to, source files, executable files, installation package files, and the like, and that the manner in which the computer program instructions are executed by a computer includes, but is not limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding installed program. Computer-readable media herein can be any available computer-readable storage media or communication media that can be accessed by a computer.

Communication media includes media by which communication signals, including, for example, computer readable instructions, data structures, program modules, or other data, are transmitted from one system to another. Communication media may include conductive transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (non-conductive transmission) media capable of propagating energy waves such as acoustic, electromagnetic, RF, microwave, and infrared. Computer readable instructions, data structures, program modules, or other data may be embodied in a modulated data signal, for example, in a wireless medium such as a carrier wave or similar mechanism such as is embodied as part of spread spectrum techniques. The term "modulated data signal" means a signal that has one or more of its characteristics set or changed in such a manner as to encode information in the signal. The modulation may be analog, digital or hybrid modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. For example, computer-readable storage media include, but are not limited to, volatile memory such as random access memory (RAM, DRAM, SRAM); and non-volatile memory such as flash memory, various read-only memories (ROM, PROM, EPROM, EEPROM), magnetic and ferromagnetic/ferroelectric memories (MRAM, FeRAM); and magnetic and optical storage devices (hard disk, tape, CD, DVD); or other now known media or later developed that can store computer-readable information/data for use by a computer system.

An embodiment according to the present application comprises an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein the computer program instructions, when executed by the processor, trigger the apparatus to perform a method and/or a solution according to the aforementioned embodiments of the present application.

It will be evident to those skilled in the art that the present application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.

Claims

1. A method for providing presence information, applied to a network device, wherein the method comprises:

receiving a first presentation information request sent by user equipment, wherein the first presentation information request is sent by the user equipment in response to a reading operation of a user on a bookshelf page in a reading application, the reading operation meets a first request triggering condition, and the first presentation information request comprises user identification information of the user;

2. The method of claim 1, wherein the obtaining book type information corresponding to the user from a user database according to the user identification information comprises:

acquiring a reading history record of the user from a user database according to the user identification information, wherein the reading history record comprises one or more reading books;

and determining book type information corresponding to the user according to the book related information of the one or more reading books, wherein the book related information of at least one reading book in a preset proportion in the one or more reading books is matched with the book type information corresponding to the user.

3. The method of claim 1, wherein the generating of the book recommendation presentation information corresponding to the user according to the book type information comprises:

acquiring one or more target books from a book database according to the book type information corresponding to the user, wherein the book related information of the one or more target books is matched with the book type information;

and generating book recommendation presentation information corresponding to the user according to the book related information of the one or more target books.

4. The method of claim 3, wherein the method further comprises, before receiving a first presence information request sent by a user device, wherein the first presence information request is sent by the user device in response to a reading operation of a user on a bookshelf page in a reading application, the reading operation satisfying a first request trigger condition, the first presence information request including user identification information of the user:

receiving a second presentation information request sent by user equipment, wherein the second presentation information request is sent by the user equipment in response to a reading operation of a user entering a bookshelf page of the reading application, and the second presentation information request comprises user identification information of the user;

acquiring user characteristic information of the user in the reading application from a user database according to the user identification information;

inputting the user characteristic information and the presentation characteristic information of one or more pieces of common presentation information into a conversion rate prediction model to obtain conversion rate information of the user on each piece of common presentation information in the one or more pieces of common presentation information;

determining the common recommended presentation information according to the conversion rate information of the user to each piece of common presentation information in the one or more pieces of common presentation information, wherein the common recommended presentation information belongs to the one or more pieces of common presentation information;

and sending the common recommendation presentation information to the user equipment.

5. The method of claim 4, wherein the determining the common recommended presence information according to the conversion rate information of the user for each of the one or more common presence information comprises:

the one or more common presentation information are arranged in a descending order according to the conversion rate information of the user to each common presentation information in the one or more common presentation information;

and determining the common recommended presentation information from the one or more common presentation information according to the descending order arrangement result.

6. The method of claim 5, wherein the determining the common recommended presentation information from the one or more common presentation information according to the descending order comprises:

and determining the common presentation information ranked at the head in the descending ranking result as the common recommended presentation information.

7. The method of claim 6, wherein the determining the common presentation information ranked first in the descending order result as the common recommended presentation information comprises:

determining at least one piece of common presentation information ranked at the top N in the descending order arrangement result as presentation information to be recommended;

detecting whether the conversion rate information of the user to at least one piece of to-be-recommended presentation information is matched with the conversion threshold information of the to-be-recommended presentation information, and if the matched to-be-recommended presentation information exists, determining the to-be-recommended presentation information with the conversion rate information ranked at the top as the common recommended presentation information; otherwise, directly determining the common presentation information with the conversion rate information ranked at the top as the common recommended presentation information.

8. The method of claim 7, wherein the method further comprises:

and acquiring the conversion threshold information of each piece of the one or more pieces of presentation information.

9. The method of claim 4, wherein the method further comprises:

and acquiring the presentation characteristic information of one or more pieces of common presentation information.

10. A method for providing presence information, applied to a user equipment, wherein the method comprises:

responding to reading operation of a user on a bookshelf page in a reading application, and sending a first presentation information request to corresponding network equipment, wherein the reading operation meets a first request triggering condition, and the first presentation information request comprises user identification information of the user;

11. The method of claim 10, wherein the sending a first presence information request to a corresponding network device in response to a reading operation of a user on a bookshelf page in a reading application, wherein the reading operation satisfies a first request trigger condition, the first presence information request including user identification information of the user comprises:

responding to reading operation of a user on a bookshelf page in a reading application, and sending a first presentation information request to corresponding network equipment, wherein the bookshelf page presents common recommended presentation information, the reading operation meets a first request triggering condition, and the first presentation information request comprises user identification information of the user.

12. The method of claim 10 or 11, wherein the first request trigger condition comprises at least one of:

detecting no operation on the bookshelf page within preset time;

detecting a reading operation of the user reentering the bookshelf page;

the operation of adding books in the bookshelf pages is not detected within preset time;

detecting that a book opening operation is performed in the bookshelf page within a preset time;

detecting that the query number of the user for books in the bookshelf page is equal to or larger than a preset query number;

and detecting that the query number of the user to books in the bookshelf page is equal to or larger than a preset query number, and not detecting the operation of adding books in the bookshelf page.

13. The method of claim 10, wherein the method further comprises, in response to a reading operation of a user on a bookshelf page in a reading application, sending a first presence information request to a corresponding network device, wherein the reading operation satisfies a first request trigger condition, the first presence information request including user identification information of the user, before:

responding to a reading operation of a user entering a bookshelf page of the reading application, and sending a second presentation information request to corresponding network equipment, wherein the second presentation information request comprises user identification information of the user;

the method further comprises the following steps:

receiving common recommendation presenting information returned by the network equipment, wherein the common recommendation presenting information is determined by a conversion rate prediction model;

and presenting the common recommended presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page.

14. The method of any of claims 10 to 13, further comprising:

and acquiring a target presentation style corresponding to the bookshelf page.

15. The method of claim 13, wherein the method further comprises:

and detecting whether the user equipment meets a second request triggering condition, and if so, responding to a reading operation of a bookshelf page of the reading application entered by a user, and sending a second presentation information request to corresponding network equipment, wherein the second request triggering condition comprises that the bookshelf page is not loaded with presentation information.

16. A method for providing presence information, wherein the method comprises:

17. An apparatus for providing presence information, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any of claims 1 to 15.

18. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-15.