CN110060088A - Competing articles monitoring method, device and storage medium, computer equipment - Google Patents
Competing articles monitoring method, device and storage medium, computer equipment Download PDFInfo
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Abstract
The present invention provides a kind of competing articles monitoring method, device and storage medium, computer equipment, which comprises the competing product of the target product are determined according to the first characteristic of target product；First characteristic is the characteristic of the target product determined according to the market orientation attribute of the target product；The second characteristic of the competing product is determined according to first characteristic, and obtains marketing data relevant to second characteristic according to every preset time from multiple third-party platforms；According to the relevant marketing data of second characteristic obtained every time, the corresponding fluctuation statistical chart of the competing product is generated；The turn of the market data of the competing product are monitored according to the fluctuation statistical chart.The above method can reduce the manpower expenditure for manually checking market public opinion of the competing product on third-party platform, and realization is automatically-monitored, improves the monitoring efficiency of competing product.
Description
Technical field
The present invention relates to competing product studying technological domains, specifically, the present invention relates to a kind of competing articles monitoring method, device and
Storage medium, computer equipment.
Background technique
Each large-scale company operation platform of internet industry is by each company's self-developing and internal use at present.Operation platform
With extremely strong private ownership, third party's data statistics website or the statistical number of application market are mainly passed through for the analysis of competing product
According to being analyzed, so as to adjust itself product strategy.Most operation platforms lack the real-time monitoring and control to competing product.By existing
Competing product monitoring strategies, often will appear product decisions lag not in time the case where, so as to cause certain loss is generated to company
Or measure is captured market the chance of share, the process for lacking the round-the-clock monitoring of a set of automation and reporting.
Summary of the invention
The present invention proposes a kind of competing articles monitoring method, device and storage medium, computer equipment, with reduce manually check it is competing
The manpower of market public opinion of the product on third-party platform is paid, and realization is automatically-monitored, improves the monitoring efficiency of competing product.
The present invention provides following scheme:
A kind of competing articles monitoring method, comprising: the competing product of the target product are determined according to the first characteristic of target product；Institute
State the characteristic that the first characteristic is the target product determined according to the market orientation attribute of the target product；According to described
One characteristic determines the second characteristic of the competing product, and from multiple third-party platforms according to every preset time obtain with it is described
The relevant marketing data of second characteristic；According to the relevant marketing data of second characteristic obtained every time, the competing product are generated
Corresponding fluctuation statistical chart；The turn of the market data of the competing product are monitored according to the fluctuation statistical chart.
In one embodiment, first characteristic according to target product determines the competing product of the target product, comprising: obtains
The market orientation related data for taking target product determines first characteristic according to the market orientation related data；It obtains
The identification information of product in system database, the identification information are used to identify the market orientation of product；By first characteristic
It is matched with the identification information of the product, the competing product is determined according to matching result.
In one embodiment, second characteristic that the competing product are determined according to first characteristic, comprising: obtain institute
Multiple characteristics of competing product are stated, the multiple characteristic is the multiple competing product determined according to the market orientation attribute of the competing product
Characteristic；First characteristic is matched with multiple characteristics of the competing product, the competing product are filtered out according to matching result
Second characteristic.
In one embodiment, first characteristic is multiple, and second characteristic is multiple；It is described by first characteristic
It is matched with multiple characteristics of the competing product, the second characteristic of the competing product is filtered out according to matching result, comprising: obtain respectively
First characteristic for taking the target product matches first characteristic with multiple characteristics of the competing product, root
One or more second characteristic of the competing product is filtered out according to matching result；According to each of the target product described
Second characteristic that one characteristic obtains obtains multiple second characteristics of the competing product.
In one embodiment, second spy obtained according to each of the target product first characteristic
Property, obtain multiple second characteristics of the competing product, comprising: statistics is according to each of the target product first characteristic
In the second characteristic filtered out, number that each second characteristics match obtains；Obtained number is matched from big to small according to described
It is ranked up, obtains multiple second characteristics of the second characteristic of the forward preset quantity that sorts as the competing product.
In one embodiment, the marketing data relevant to second characteristic includes the competing product in the third party
In platform precedence data, the competing product in the third-party platform evaluation data of user, the competing product in the third party
User uses the positive rating data and difference comments rate data of the competing product and the competing product in the third-party platform in platform
The score data at family；It is corresponding to generate the competing product for the relevant marketing data of second characteristic that the basis obtains every time
Fluctuate statistical chart, comprising: according to the precedence data, the evaluation data, the positive rating data, the difference comments rate data and
The score data generates the fluctuation statistical chart；The precedence data, the evaluation are shown in the fluctuation statistical chart respectively
Data, the positive rating data, the difference comments rate data and the score data.
In one embodiment, described according to the precedence data, the evaluation data, the positive rating data, the difference
Rate data and the score data are commented, the fluctuation statistical chart is generated, comprising: by presently described precedence data, the review number
According to, the positive rating data, the difference comments rate data and the score data and the last precedence data, the review number
According to, the positive rating data, the difference comments rate data and the score data compare, the difference number of each after being compared
According to；It will be currently according to the precedence data, the evaluation data, the positive rating data, the difference comments rate data and institute's commentary
The current statistic figure that divided data generates, the covering last time is according to the precedence data, the evaluation data, the positive rating number
According to the last time statistical chart that, difference comments rate data and the score data generate, and described in showing in the current statistic figure
The difference data of each, to obtain the fluctuation statistical chart.
A kind of competing product monitoring device, comprising: first obtains module, for according to the determination of the first characteristic of target product
The competing product of target product；First characteristic is the target product determined according to the market orientation attribute of the target product
Characteristic；Second obtains module, for determining the second characteristic of the competing product according to first characteristic, and from multiple thirds
Marketing data relevant to second characteristic is obtained according to every preset time in Fang Pingtai；Generation module, for according to every
The relevant marketing data of second characteristic of secondary acquisition generates the corresponding fluctuation statistical chart of the competing product；Monitoring module is used for
The turn of the market data of the competing product are monitored according to the fluctuation statistical chart.
A kind of storage medium, is stored thereon with computer program；The computer program is suitable for being loaded and being held by processor
Competing articles monitoring method described in any of the above-described embodiment of row.
A kind of computer equipment comprising: one or more processors；Memory；One or more application program, wherein
One or more of application programs are stored in the memory and are configured as being held by one or more of processors
Row, one or more of application programs are configured to carry out the competing articles monitoring method according to any of the above-described embodiment.
Competing articles monitoring method provided by the above embodiment, system are determined pair according to the first characteristic of internal target product
The competing product answered and then secondary the second characteristic corresponding with the first characteristic of target product is filtered out from competing product according to the first characteristic.
Further, the relevant marketing data of the second characteristic is obtained from third-party platform, to generate the corresponding fluctuation system of competing product
Meter figure.The fluctuation situation of the relevant market data of competing product can be monitored according to fluctuation statistical chart.Therefore, artificial examination product can be reduced
In the market public opinion of third-party platform, full-automatic monitoring is realized.Meanwhile operation or product personnel are enable to respond quickly competing product and become
Change, changes product strategy direction, do and targetedly promote, reduce the lag of decision.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, in which:
Fig. 1 is the method flow diagram in an a kind of embodiment of competing articles monitoring method provided by the invention；
Fig. 2 is the method flow diagram in an embodiment of step S100 provided by the invention；
Fig. 3 is the method flow diagram in an embodiment of step S200 provided by the invention；
Fig. 4 is the method flow diagram in another embodiment of step S200 provided by the invention；
Fig. 5 is the structural block diagram in an a kind of embodiment of competing product monitoring device provided by the invention；
Fig. 6 is the structural schematic diagram in an a kind of embodiment of computer equipment provided by the invention.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, and for explaining only the invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singular " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form, " first " used herein, " second " are only used for distinguishing same technology special
Sign, is not limited the sequence of the technical characteristic and quantity etc..It is to be further understood that in specification of the invention
The wording " comprising " used refers to that there are the feature, integer, step, operation, element and/or component, but it is not excluded that depositing
Or add other one or more features, integer, step, operation, element, component and/or their group.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific term), there is meaning identical with the general understanding of those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless idealization or meaning too formal otherwise will not be used by specific definitions as here
To explain.
The present invention provides a kind of competing articles monitoring method.In one embodiment, as shown in Figure 1, the competing articles monitoring method, including
Following steps:
S100 determines the competing product of the target product according to the first characteristic of target product；According to first characteristic
The characteristic for the target product that the market orientation attribute of the target product determines.
In the present embodiment, system obtains the characteristic of target product, and according to target product market orientation in the market
Attribute determines the first characteristic from its characteristic.For example, target product is insurance class APP, the entitled M of APP.The characteristic of product M
Including insuring class feature, insurance products characteristic, declaration form management characteristic such as can provide；It also may include simultaneously non-insured class feature,
Financial service characteristic (capital management characteristic) is such as provided, health consultation characteristic etc. is provided.But product M main definitions are that insurance produces
Product, market orientation are insurance class.Therefore, the first characteristic of product M can be determined according to the market orientation attribute of product M, namely
It is insurance class feature.
In one embodiment, as shown in Fig. 2, step S100, comprising:
S110 obtains the market orientation related data of target product, determines institute according to the market orientation related data
State the first characteristic.
S120, obtains the identification information of product in system database, and the market that the identification information is used to identify product is fixed
Position.
First characteristic is matched with the identification information of the product, determines institute according to matching result by S130
State competing product.
In this embodiment, multiple product is stored in system database.Product in system includes producing with the target
Product as condition also includes the product with target product dissmilarity.System for product market orientation store product when,
Identification information can be set to each product, by the identification information you can learn that the market orientation of product.In the embodiment, system
The market orientation related data for getting target product determines the first characteristic of target product according to the related data.Herein,
The market orientation related data of target product can be the identification information of system setting, be also possible to by the target
It when product release is to market, or launches to the related data after market, determines the market orientation related data.Meanwhile
System matches the identification information of product in database with first characteristic, is determined from database according to matching result
The competing product out.Specifically, can be system setting preset matching value, when the identification information of product and first characteristic carry out
It, can be using the product as the competing product of target product when matching value after matching reaches system setting preset matching value.
S200 determines the second characteristic of the competing product according to first characteristic, and presses from multiple third-party platforms
Marketing data relevant to second characteristic is obtained according to every preset time.
In the present embodiment, the competing product of target product are determined according to the first characteristic of target product, and according to the first spy
Property determines the second characteristic of competing product.Wherein, the first characteristic can be same or similar with the second characteristic.For example, the first of product M
It insures the characteristic that the class Market Definition goes out according to characteristic, therefore the competing product determined according to the first characteristic are to insure class in market
Other products.Assuming that the competing product determined are product N.Product N includes insurance class feature, also contains other non-insured classes
Characteristic.System according to the first of product M it is specific the second characteristic is determined from the characteristic of product N, i.e., from the insurance characteristic of product M
Determine the correlation properties insured in product N.
In one embodiment, as shown in figure 3, step S200, comprising:
S210, obtains multiple characteristics of the competing product, and the multiple characteristic is the market orientation attribute according to the competing product
The characteristic of determining multiple competing product.
First characteristic is matched with multiple characteristics of the competing product, filters out institute according to matching result by S220
State the second characteristic of competing product.
In this embodiment, the characteristic that the content and product that system is provided according to product have determines product various aspects
Characteristic.System filters out second characteristic according to the first characteristic of target product from the competing product.The mode of screening is,
First characteristic of the target product is subjected to match cognization with multiple characteristics of the competing product respectively, when matching value reaches default
When value, the characteristic of competing product is classified as second characteristic.
Further, first characteristic is multiple, and second characteristic is multiple.As shown in figure 4, step S220, packet
It includes:
S221 obtains first characteristic of the target product respectively, by first characteristic and the competing product
Multiple characteristics are matched, and one or more second characteristic of the competing product is filtered out according to matching result.
S223 is obtained described competing according to second characteristic that each of the target product first characteristic obtains
Multiple second characteristics of product.
Further, step S223, comprising: what statistics was filtered out according to each of the target product first characteristic
In second characteristic, number that each second characteristics match obtains；It is ranked up from big to small according to the obtained number that matches,
Obtain multiple second characteristics of the second characteristic of the forward preset quantity that sorts as the competing product.
Specifically, the first characteristic of target product can be multiple.System is respectively by the spy of each first characteristic and competing product
Property is matched, and matching value in matching result is reached to second characteristic of the characteristic as competing product of preset value.It can be, system will
The second characteristic that obtained characteristic is used as competing product is matched every time.It is also possible to mitigate clothes to control the quantity of the second characteristic
The pressure of business device screens second characteristic of the characteristic of a part as competing product from the characteristic that matching obtains.Specifically, multiple
One characteristic may match the same characteristic of competing product.Can be according in competing product characteristic, system matches go out the number of characteristic, according to number
Size, obtain the characteristic of preset quantity in the top as second characteristic.
S300 generates the corresponding fluctuation of the competing product according to the relevant marketing data of second characteristic obtained every time
Statistical chart.
In the present embodiment, system obtains marketing data relevant to the second characteristic from multiple third-party platforms.Herein,
Marketing data is the analysis data of the related data that user operates competing product in third-party platform and third-party platform to competing product.
The marketing data include in third-party platform user to the comment data of competing product, score data, download data, pageview number
According to etc. and third-party platform to the data and other analysis data etc. of competing product setting ranking.System obtains second characteristic
The mode of relevant marketing data is that the marketing data is read out from third-party platform every preset time.It can be, press
The marketing data is crawled out from third-party platform according to predetermined period, such as crawls within every ten minutes primary major third by setting
The marketing data of Fang Pingtai.
In one embodiment, the marketing data relevant to second characteristic includes the competing product in the third party
In platform precedence data, the competing product in the third-party platform evaluation data of user, the competing product in the third party
User uses the positive rating data and difference comments rate data of the competing product and the competing product in the third-party platform in platform
The score data at family.Step S300 includes: according to the precedence data, the evaluation data, the positive rating data, the difference
Rate data and the score data are commented, the fluctuation statistical chart is generated；The ranking number is shown in the fluctuation statistical chart respectively
According to, the evaluation data, the positive rating data, the difference comments rate data and the score data.It specifically, will be presently described
Described in precedence data, the evaluation data, the positive rating data, the difference comments rate data and the score data and last time
Precedence data, the evaluation data, the positive rating data, the difference comments rate data and the score data compare, and obtain
The difference data of each after to comparison.It will be currently according to the precedence data, the evaluation data, the positive rating data, institute
The current statistic figure that difference comments rate data and the score data generate is stated, the covering last time is according to the precedence data, institute's commentary
The last time statistical chart that valence mumber evidence, the positive rating data, the difference comments rate data and the score data generate, and work as described
The difference data of each described in being shown in preceding statistical chart, to obtain the fluctuation statistical chart.
In this embodiment, competing product ranking, evaluation, favorable comment in third-party application market are periodically crawled by crawler technology
Difference comments rate and scoring generate the fluctuation change statistics figure of different competing product in real time.Simultaneously by combining the rankings, good of all competing product
Difference comments rate and scoring are commented, industry analysis figure is generated.Such as: the software of primary major application market is crawled within every ten minutes by setting
Competing to judge point, system draws scoring trend graph in real time, and system passes through the fluction analysis to data, generates fluctuation pattern analysis
Table.By combining a certain competing product in the evaluation and scoring in different application market, the entirety of the software is automatically generated according to certain rules
Evaluate tendency.Again whole industry evaluation trend graph can be generated by the whole trend graph of all competing product of combination, system.
S400 monitors the turn of the market data of the competing product according to the fluctuation statistical chart.
In the present embodiment, it is corresponding to generate the competing product according to the relevant marketing data of the second characteristic of acquisition for system
Fluctuate statistical chart.System obtains the primary marketing data every preset time from third-party platform, generates primary described competing
The statistical chart of product.The statistical chart repeatedly generated constitutes the fluctuation statistical chart, can monitor competing product according to the fluctuation statistical chart
Turn of the market data.Therefore, artificial examination product can be reduced in the market public opinion of third-party platform, realize full-automatic monitoring.
Meanwhile operation or product personnel are enable to respond quickly competing product variation, change product strategy direction, do and targetedly promote, reduce
The lag of decision.
The present invention also provides a kind of competing product monitoring devices.In one embodiment, as shown in figure 5, the competing product monitoring device packet
It includes the first acquisition module 10, second and obtains module 20, generation module 30 and monitoring module 40.
First acquisition module 10 is used to determine the competing product of the target product according to the first characteristic of target product；Described
One characteristic is the characteristic of the target product determined according to the market orientation attribute of the target product.In the present embodiment,
System obtains the characteristic of target product, and market orientation attribute determines first from its characteristic in the market according to target product
Characteristic.For example, target product is insurance class APP, the entitled M of APP.The characteristic of product M includes insurance class feature, such as be can provide
Insurance products characteristic, declaration form management characteristic；It also may include simultaneously non-insured class feature, financial service characteristic (fund be such as provided
Management characteristic), health consultation characteristic etc. is provided.But product M main definitions are insurance products, and market orientation is insurance class.Therefore,
The first characteristic that product M can be determined according to the market orientation attribute of product M, that is to say insurance class feature.
Second acquisition module 20 is used to determine the second characteristic of the competing product according to first characteristic, and from multiple the
Marketing data relevant to second characteristic is obtained according to every preset time in tripartite's platform.In the present embodiment, according to
First characteristic of target product determines the competing product of target product, and the second characteristic of competing product is determined according to the first characteristic.Its
In, the first characteristic can be same or similar with the second characteristic.For example, its insurance class market is fixed according to the first characteristic of product M
The characteristic that justice goes out, therefore be other products that class is insured in market according to the competing product that the first characteristic is determined.Assuming that determine
Competing product are product N.Product N includes insurance class feature, also contains the characteristic of other non-insured classes.System is according to the of product M
One it is specific the second characteristic is determined from the characteristic of product N, i.e., determine the phase insured in product N from the insurance characteristic of product M
Close characteristic.
Generation module 30 is used to generate the competing product pair according to the relevant marketing data of second characteristic obtained every time
The fluctuation statistical chart answered.In the present embodiment, system obtains city relevant to the second characteristic number of fields from multiple third-party platforms
According to.Herein, marketing data is user operates competing product in third-party platform related data and third-party platform to competing product
Analyze data.The marketing data include in third-party platform user to the comment data of competing product, score data, download number
According to, pageview data etc. and third-party platform to the data of competing product setting ranking and other analysis data etc..System obtains institute
The mode for stating the relevant marketing data of the second characteristic is that city's number of fields is read out from third-party platform every preset time
According to.It can be, crawl out the marketing data from third-party platform according to predetermined period, such as crawled by setting every ten minutes
The marketing data of primary major third-party platform.
Monitoring module 40 is used to monitor the turn of the market data of the competing product according to the fluctuation statistical chart.In the present embodiment
In, system generates the corresponding fluctuation statistical chart of the competing product according to the relevant marketing data of the second characteristic of acquisition.System every
Preset time obtains the primary marketing data from third-party platform, generates the statistical chart of the primary competing product.Repeatedly generate
Statistical chart constitute the fluctuation statistical chart, the turn of the market data of competing product can be monitored according to the fluctuation statistical chart.Therefore, may be used
Artificial examination product is reduced in the market public opinion of third-party platform, realizes full-automatic monitoring.Meanwhile operation or product personnel's energy
Enough competing product variations of quick response, change product strategy direction, do and targetedly promote, reduce the lag of decision.
In other embodiments, the modules in competing product monitoring device provided by the invention are also used to execute institute of the present invention
In the competing articles monitoring method stated, the operation that corresponding each step executes no longer is described in detail herein.
The present invention also provides a kind of storage mediums.Computer program is stored on the storage medium；The computer program
When being executed by processor, competing articles monitoring method described in any of the above-described embodiment is realized.The storage medium can be memory.Example
Such as, built-in storage or external memory, or including both built-in storage and external memory.Built-in storage may include read-only storage
Device (ROM), programming ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash
Device or random access memory.External memory may include hard disk, floppy disk, ZIP disk, USB flash disk, tape etc..It is disclosed in this invention to deposit
Storage media includes but is not limited to the memory of these types.Memory disclosed in this invention is only used as example rather than as limit
It is fixed.
The present invention also provides a kind of computer equipments.A kind of computer equipment includes: one or more processors；Storage
Device；One or more application program.Wherein one or more of application programs are stored in the memory and are configured
To be executed by one or more of processors, one or more of application programs are configured to carry out any of the above-described embodiment
The competing articles monitoring method.
Fig. 6 is the structural schematic diagram of the computer equipment in one embodiment of the invention.Computer equipment described in the present embodiment
It can be server, personal computer and the network equipment.As shown in fig. 6, equipment include processor 603, it is memory 605, defeated
Enter the devices such as unit 607 and display unit 609.It will be understood by those skilled in the art that the device structure device shown in Fig. 6 is simultaneously
The restriction to all devices is not constituted, may include than illustrating more or fewer components, or the certain components of combination.Memory
605 can be used for storing application program 601 and each functional module, and processor 603 runs the application program for being stored in memory 605
601, thereby executing the various function application and data processing of equipment.Memory can be built-in storage or external memory, or
Person includes both built-in storage and external memory.Built-in storage may include read-only memory (ROM), programming ROM (PROM),
Electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory or random access memory.External storage
Device may include hard disk, floppy disk, ZIP disk, USB flash disk, tape etc..Memory disclosed in this invention includes but is not limited to these types
Memory.Memory disclosed in this invention is only used as example rather than as restriction.
Input unit 607 is used to receive the input of signal, and receives the keyword of user's input.Input unit 607 can
Including touch panel and other input equipments.Touch panel collects the touch operation of user on it or nearby and (for example uses
Family uses the operations of any suitable object or attachment on touch panel or near touch panel such as finger, stylus), and root
According to the corresponding attachment device of preset driven by program；Other input equipments can include but is not limited to physical keyboard, function
One of key (such as broadcasting control button, switch key etc.), trace ball, mouse, operating stick etc. are a variety of.Display unit
609 can be used for showing the information of user's input or be supplied to the information of user and the various menus of computer equipment.Display is single
The forms such as liquid crystal display, Organic Light Emitting Diode can be used in member 609.Processor 603 is the control centre of computer equipment, benefit
With the various pieces of various interfaces and the entire computer of connection, by running or executing the software being stored in memory 605
Program and/or module, and the data being stored in memory are called, perform various functions and handle data.
In one embodiment, equipment includes one or more processors 603, and one or more memories 605, and one
A or multiple application programs 601.Wherein one or more of application programs 601 are stored in memory 605 and are configured
To be executed by one or more of processors 603, one or more of application programs 601 are configured to carry out the above implementation
Competing articles monitoring method described in example.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In read/write memory medium.
Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware
It completes, relevant hardware can also be instructed to complete by program, which can store in a computer-readable storage medium
In matter, storage medium may include memory, disk or CD etc..
The above is only some embodiments of the invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
It should be understood that each functional unit in various embodiments of the present invention can be integrated in a processing module,
It can be physically existed alone, can also be integrated in two or more units in a module with each unit.It is above-mentioned integrated
Module both can take the form of hardware realization, can also be realized in the form of software function module.
The above is only some embodiments of the invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of competing articles monitoring method characterized by comprising
The competing product of the target product are determined according to the first characteristic of target product；First characteristic is to be produced according to the target
The characteristic for the target product that the market orientation attribute of product determines；
The second characteristic of the competing product is determined according to first characteristic, and according to every default from multiple third-party platforms
Time obtains marketing data relevant to second characteristic；
According to the relevant marketing data of second characteristic obtained every time, the corresponding fluctuation statistical chart of the competing product is generated；
The turn of the market data of the competing product are monitored according to the fluctuation statistical chart.
2. the method according to claim 1, wherein described determine the mesh according to the first characteristic of target product
Mark the competing product of product, comprising:
The market orientation related data for obtaining target product determines that described first is special according to the market orientation related data
Property；
The identification information of product in system database is obtained, the identification information is used to identify the market orientation of product；
First characteristic is matched with the identification information of the product, the competing product are determined according to matching result.
3. the method according to claim 1, wherein described determine the competing product according to first characteristic
Second characteristic, comprising:
Multiple characteristics of the competing product are obtained, the multiple characteristic is multiple to determine according to the market orientation attribute of the competing product
The characteristic of the competing product；
First characteristic is matched with multiple characteristics of the competing product, filters out the of the competing product according to matching result
Two characteristics.
4. according to the method described in claim 3, it is characterized in that, first characteristic be it is multiple, second characteristic is more
It is a；It is described to match first characteristic with multiple characteristics of the competing product, the competing product are filtered out according to matching result
The second characteristic, comprising:
First characteristic for obtaining the target product respectively, by multiple characteristics of first characteristic and the competing product into
Row matching filters out one or more second characteristic of the competing product according to matching result；
According to second characteristic that each of the target product first characteristic obtains, multiple institutes of the competing product are obtained
State the second characteristic.
5. according to the method described in claim 4, it is characterized in that, described special according to each of the target product described first
Second characteristic that property obtains, obtains multiple second characteristics of the competing product, comprising:
It counts in the second characteristic filtered out according to each of the target product first characteristic, each second characteristics match
Obtained number；
It is ranked up from big to small according to the obtained number that matches, the second characteristic for obtaining the forward preset quantity that sorts is made
For multiple second characteristics of the competing product.
6. the method according to claim 1, wherein the marketing data relevant to second characteristic includes
The competing product in the third-party platform precedence data, the competing product in the third-party platform evaluation data of user,
The competing product positive rating data and difference comments rate data and the competing product of user to the competing product in the third-party platform
The score data of user in the third-party platform；
The relevant marketing data of second characteristic that the basis obtains every time generates the corresponding fluctuation statistics of the competing product
Figure, comprising: according to the precedence data, the evaluation data, the positive rating data, the difference comments rate data and the scoring
Data generate the fluctuation statistical chart；The precedence data, the evaluation data, institute are shown in the fluctuation statistical chart respectively
State positive rating data, the difference comments rate data and the score data.
7. according to the method described in claim 6, it is characterized in that, described according to the precedence data, the evaluation data, institute
Positive rating data, the difference comments rate data and the score data are stated, the fluctuation statistical chart is generated, comprising:
By presently described precedence data, the evaluation data, the positive rating data, the difference comments rate data and the scoring number
According to the last precedence data, the evaluation data, the positive rating data, the difference comments rate data and the scoring number
According to comparing, the difference data of each after being compared；
It will be currently according to the precedence data, the evaluation data, the positive rating data, the difference comments rate data and institute's commentary
The current statistic figure that divided data generates, the covering last time is according to the precedence data, the evaluation data, the positive rating number
According to the last time statistical chart that, difference comments rate data and the score data generate, and described in showing in the current statistic figure
The difference data of each, to obtain the fluctuation statistical chart.
8. a kind of competing product monitoring device characterized by comprising
First obtains module, and the competing product of the target product are determined for the first characteristic according to target product；Described first is special
Property for according to the market orientation attribute of the target product determine the target product characteristic；
Second obtains module, for determining the second characteristic of the competing product according to first characteristic, and from multiple third parties
Marketing data relevant to second characteristic is obtained according to every preset time in platform；
Generation module, for it is corresponding to generate the competing product according to the relevant marketing data of second characteristic obtained every time
Fluctuate statistical chart；
Monitoring module, for monitoring the turn of the market data of the competing product according to the fluctuation statistical chart.
9. a kind of storage medium, which is characterized in that be stored thereon with computer program；The computer program is suitable for by processor
Competing articles monitoring method described in any one of loading and execute the claims 1 to 7.
10. a kind of computer equipment, characterized in that it comprises:
One or more processors；
Memory；
One or more application program, wherein one or more of application programs are stored in the memory and are configured
To be executed by one or more of processors, one or more of application programs are configured to carry out according to claim 1
To 7 described in any item competing articles monitoring methods.
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