CN109191243A - The realization method and system of advertising business in social networks - Google Patents

The realization method and system of advertising business in social networks Download PDF

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Publication number
CN109191243A
CN109191243A CN201810942755.1A CN201810942755A CN109191243A CN 109191243 A CN109191243 A CN 109191243A CN 201810942755 A CN201810942755 A CN 201810942755A CN 109191243 A CN109191243 A CN 109191243A
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CN
China
Prior art keywords
page
current
shopping
platform
user
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CN201810942755.1A
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Chinese (zh)
Inventor
张园美
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Weimeng Chuangke Network Technology China Co Ltd
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Weimeng Chuangke Network Technology China Co Ltd
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Priority to CN201810942755.1A priority Critical patent/CN109191243A/en
Publication of CN109191243A publication Critical patent/CN109191243A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping
    • G06Q30/0641Shopping interfaces
    • G06Q30/0643Graphical representation of items or shoppers
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement

Abstract

The present invention relates to internet advertisement technology field, the realization method and system of advertising business in specific social networks adds corresponding forward purchasing button in every advertisement page that social network-i i-platform is shown;The described method includes: judging whether the user clicks the forward purchasing button of the Current ad page when user's browse advertisements page of social network-i i-platform;If the user clicks the forward purchasing button of the Current ad page, further judge whether the user binds the shopping account of shopping platform belonging to the Current ad page and the social network-i i-platform of the display Current ad page;If the user binds the shopping account of shopping platform belonging to the Current ad page and the social network-i i-platform of the display Current ad page, the commodity of Current ad page presentation are added in the Shopping List of user shopping platform belonging to the Current ad page.The present invention buys user quickly, and the transformation efficiency of promotion item is substantially improved.

Description

The realization method and system of advertising business in social networks
Technical field
The present invention relates to internet advertisement technology field, the realization method and system of advertising business in specific social networks.
Background technique
Social networks: i.e. social activity+network covers the all-network service form using mankind's social activity as core, passes through network This carrier, people can sufficiently obtain relevent information, and be interacted by forms such as concern, mutual powder, construct one by one The social groups having similar tastes and interests.Electric business advertisement: electric business advertiser, the features such as using big data technology and social networks, by society The flow welfare for handing over the network platform, according to user's crowd portrayal analytical technology etc., by electric business product promotion to targeted user population.
With the quick emergence and the fast development of flow of social networks, the red economy of the net of social networks, shopping guide market Quickly emerging.At present for the demand of the advertiser based on electric business (shopping at network platform), there is no unified advertisement clothes Business is to carry.And the popularization means of existing electric business commodity, often only the simple display of commodity, promotion user's perception are only The cognition degree of commodity.The user of social networks can only go in corresponding electric business app to take to look into manually after interested in a certain part commodity Relevant commodity are looked for, search cost is very high.Directly it can not be bought and be converted, changing effect is poor.
Summary of the invention
The technical problem to be solved in the present invention is that overcoming the shortcomings of existing technology, advertising in social networks is provided The realization method and system of business is able to use family and quickly buys, substantially after user is interested in the commodity in advertisement page Promote the transformation efficiency of promotion item.
To reach above-mentioned technical purpose, on the one hand, the implementation method of advertising business in social networks provided by the invention, Corresponding forward purchasing button is added in every advertisement page that social network-i i-platform is shown;The described method includes:
When user's browse advertisements page of social network-i i-platform, judge whether the user clicks the pre- of the Current ad page Purchase button;
If the user clicks the forward purchasing button of the Current ad page, further judge the user whether by Current ad page The shopping account of shopping platform belonging to face and the social network-i i-platform of the display Current ad page are bound;
If the user by the shopping account of shopping platform belonging to the Current ad page and shows the Current ad page Social network-i i-platform is bound, then the user is added belonging to the Current ad page in the commodity of Current ad page presentation In the Shopping List of shopping platform, or by Current ad page jump be Current ad page presentation commodity in affiliated purchase Displayed page in object platform.
On the other hand, in social networks provided by the invention advertising business realization system, comprising:
Adding unit adds corresponding forward purchasing button in every advertisement page for showing in social network-i i-platform;
Judgement forward purchasing unit, for when user's browse advertisements page of social network-i i-platform, judge the user whether point Hit the forward purchasing button of the Current ad page;If the user clicks the forward purchasing button of the Current ad page, it is single to trigger judgement binding Member;
Binding unit is judged, for judging the user whether by the shopping account of shopping platform belonging to the Current ad page It is bound with the social network-i i-platform of the display Current ad page;If the user puts down shopping belonging to the Current ad page The shopping account of platform and the social network-i i-platform of the display Current ad page are bound, then triggering plus buying order member;
Add buying order first, for user purchase belonging to the Current ad page to be added in the commodity of Current ad page presentation In the Shopping List of object platform, or by Current ad page jump be Current ad page presentation commodity in affiliated shopping Displayed page in platform.
In the present invention, addition forward purchasing button, the forward purchasing button can be in every advertisement page on social networks One key of corresponding shopping platform adds the link of purchase function, is also possible to the page of commodity that advertisement page is shown in affiliated shopping platform Face link.After user browses to the Current ad page in social networks, and it is interested in the commodity in the Current ad page When, so that it may forward purchasing button is clicked, as soon as when purchasing button in advance is that key adds purchase function to link, the commodity are directly added to correspond to In the Shopping List of shopping platform;When purchasing button in advance is the commodity page link, current page just jumps to corresponding shopping The page that the commodity are shown in platform further appreciates that the commodity for user.
When user is interested in certain part commodity as a result, just do not have to go manually to search for the commodity on corresponding shopping platform website, Directly on social networks, so that it may carry out the purchase that places an order to the commodity, or jump directly on shopping platform website to this Commodity are further understood.In this manner it is possible to improve the transformation efficiency of the promotion item on social networks, make advertiser's Benefit.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with Other attached drawings are obtained according to these attached drawings.
Fig. 1 is method flow schematic diagram of the invention;
Fig. 2 is system structure diagram of the invention;
Fig. 3 is the flow diagram of first embodiment of the invention;
Fig. 4 is the flow diagram of second embodiment of the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other Embodiment shall fall within the protection scope of the present invention.
As shown in Figure 1, the present invention provides a kind of implementation methods of advertising business in social networks, in order to implement the party Case needs to add corresponding forward purchasing button, the social networks in every advertisement page that social network-i i-platform is shown in advance The implementation method of middle advertising business includes the following steps:
101, when user's browse advertisements page of social network-i i-platform, judge whether the user clicks the Current ad page Forward purchasing button;
If 102, the user clicks the forward purchasing button of the Current ad page, further judge whether the user will be currently wide The social network-i i-platform of the shopping account and the display Current ad page of accusing shopping platform belonging to the page is bound;
If 103, the user is by the shopping account of shopping platform belonging to the Current ad page and display Current ad page The social network-i i-platform in face is bound, then the user is added in Current ad page institute in the commodity of Current ad page presentation In the Shopping List of the shopping platform of category, or by Current ad page jump be Current ad page presentation commodity affiliated Shopping platform in displayed page.
Further, described further to judge the user whether by the shopping account of shopping platform belonging to the Current ad page Number with display the Current ad page social network-i i-platform bound, later further include:
If the user is not by the shopping account of shopping platform belonging to the Current ad page and the display Current ad page Social network-i i-platform bound, then by Current ad page jump be authorization page;The authorization page is used for social network The user of network platform by the shopping account of shopping platform belonging to the Current ad page and display the Current ad page social network Network platform is bound.
It is further, described that corresponding forward purchasing button is added in every advertisement page that social network-i i-platform is shown, Before further include:
In social network-i i-platform and the program of the shopping platform belonging to each advertisement page that social network-i i-platform is shown The mutually Software Development Kit SDK of insertion other side.
Still further, the user is added belonging to the Current ad page in the commodity by Current ad page presentation In the Shopping List of shopping platform, later further include:
Forward purchasing successful information is shown in the Current ad page;
After purchasing successful information in advance and showing that the time is predetermined amount of time, the Current ad page of forward purchasing successful information will be displayed with The page that face jumps to show the Shopping List of the user in affiliated shopping platform.
Also further, it is described by Current ad page jump be authorization page, later further include:
To the user by the shopping account of shopping platform belonging to the Current ad page and display the Current ad page society It is the Shopping List that the user is shown in affiliated shopping platform by current grant page jump after handing over the network platform to be bound The page, or displayed page of the commodity in affiliated shopping platform jumped as Current ad page presentation.
As shown in Fig. 2, in a kind of social networks provided by the invention advertising business realization system, comprising:
Adding unit 11 adds corresponding forward purchasing button in every advertisement page for showing in social network-i i-platform;
Judgement forward purchasing unit 12, for whether judging the user when user's browse advertisements page of social network-i i-platform Click the forward purchasing button of the Current ad page;If the user clicks the forward purchasing button of the Current ad page, judgement binding is triggered Unit 13;
Binding unit 13 is judged, for judging the user whether by the shopping account of shopping platform belonging to the Current ad page Number with display the Current ad page social network-i i-platform bound;If the user is by shopping belonging to the Current ad page The shopping account of platform and the social network-i i-platform of the display Current ad page are bound, then triggering plus buying order member 14;
Add buying order member 14, for the user to be added belonging to the Current ad page in the commodity of Current ad page presentation In the Shopping List of shopping platform, or by Current ad page jump be Current ad page presentation commodity in affiliated purchase Displayed page in object platform.
Further, the system also includes authorization units 15, in which:
The judgement binding unit 13, if being also used to the user not by the purchase of shopping platform belonging to the Current ad page Object account and the social network-i i-platform of the display Current ad page are bound, then trigger authorization unit 15;
Authorization unit 15, for being authorization page by Current ad page jump;The authorization page is used for social networks The user of platform by the shopping account of shopping platform belonging to the Current ad page and display the Current ad page social networks Platform is bound.
Further, the system also includes:
Embedded unit 16, for the purchase belonging to social network-i i-platform and each advertisement page shown in social network-i i-platform The Software Development Kit SDK of other side is mutually embedded in the program of object platform.
Still further, the system also includes:
Display unit 17, for showing forward purchasing successful information in the Current ad page;
Jump-transfer unit 18 is purchased in advance, for will be displayed with purchasing in advance after purchasing successful information in advance and showing that the time is predetermined amount of time The Current ad page jump of successful information is the page that the Shopping List of the user is shown in affiliated shopping platform.
Also further, the system also includes:
Jump-transfer unit 19 is bound, for by the shopping account of shopping platform belonging to the Current ad page and showing to the user After showing that the social network-i i-platform of the Current ad page is bound, triggering plus buying order member 12.
Above-mentioned technical proposal of the embodiment of the present invention is described in detail below in conjunction with application example:
Social network-i i-platform: microblogging, shopping platform (electric business): xx shopping;
Embodiment 1:
As shown in figure 3, micro-blog server proceeds as follows when microblog users browse microblogging:
Step 1, the Software Development Kit SDK that other side is mutually embedded in the program that microblogging and xx do shopping;
Microblogging and xx shopping are cooperated with each other, and xx shopping shows advertisement on microblogging, are used for commodity sales promotion.It so just needs logical It crosses and falls into the SDK of other side mutually to realize that microblogging and xx are done shopping in interface level intercommunication.Microblogging and xx shopping can carry out as a result, The acquisition of merchandise news, data back content etc..
Step 2 adds corresponding forward purchasing button in every advertisement page that microblogging is shown;
Since microblogging and xx shopping are mutually embedded in the SDK of other side, add in the advertisement page of microblogging so can be realized Add the corresponding forward purchasing button of the advertisement.The forward purchasing button is page link of the commodity that shows of advertisement page in xx does shopping.
Step 3 judges whether microblog users click the forward purchasing button of the Current ad page;
It is assumed that the Current ad page is the steamed crab advertisement of xx shopping, microblogging just needs to judge to have browsed the big of xx shopping Whether each user of lock crab advertisement clicks the forward purchasing button shown in steamed crab advertisement page.
If step 4, a certain user click the forward purchasing button of the Current ad page, further judge the user whether by xx Shopping account and the microblogging of shopping are bound;
If active user does not click the forward purchasing button of the Current ad page, judge whether next user clicks greatly The forward purchasing button shown in lock crab advertisement page;
It is assumed that user a clicks the forward purchasing button in the steamed crab advertisement page of xx shopping, then, just further judgement Whether user a binds oneself shopping account in xx shopping with microblogging.Currently, on condition that user a has in xx shopping Shopping account.
If step 5.1, the user bind the shopping account of xx shopping and microblogging, the Current ad page is jumped Switch to displayed page of the commodity of Current ad page presentation in affiliated shopping platform;
If user a binds the xx shopping account done shopping with microblogging, by the advertising page of current steamed crab Face jumps the displayed page for steamed crab in xx shopping.User a further can carry out steamed crab according to the displayed page Understand.So that user a is placed an order as a result, generates buying behavior.
If step 5.2, the user do not bind the shopping account of xx shopping and microblogging, by the Current ad page It jumps as authorization page;The authorization page, the user for social network-i i-platform put down shopping belonging to the Current ad page The shopping account of platform and the social network-i i-platform of the display Current ad page are bound.
If user a does not bind the xx shopping account done shopping with microblogging, the Current ad page just jumps For authorization page.In authorization page, user a can bind the existing shopping account in xx shopping with microblogging.If The shopping account that user a does not have xx to do shopping, then after can also directly applying for the shopping account that xx does shopping in authorization page, then into The capable operation with microblogging binding.
Step 6.2, after the user binds the shopping account and microblogging that xx does shopping, by current grant page jump For Current ad page presentation commodity xx shopping in displayed page;
After user a binds the shopping account that xx does shopping and microblogging, it is returned to step 5.1.
Embodiment 2:
As shown in figure 4, micro-blog server proceeds as follows when microblog users browse microblogging:
Step 1, the Software Development Kit SDK that other side is mutually embedded in the program that microblogging and xx do shopping;
Microblogging and xx shopping are cooperated with each other, and xx shopping shows advertisement on microblogging, are used for commodity sales promotion.It so just needs logical It crosses and falls into the SDK of other side mutually to realize that microblogging and xx are done shopping in interface level intercommunication.Microblogging and xx shopping can carry out as a result, The acquisition of merchandise news, data back content etc..
Step 2 adds corresponding forward purchasing button in every advertisement page that microblogging is shown;
Since microblogging and xx shopping are mutually embedded in the SDK of other side, add in the advertisement page of microblogging so can be realized Add the corresponding forward purchasing button of the advertisement.The forward purchasing button is that a key of xx shopping adds purchase function to link.
Step 3 judges whether current microblog users click the forward purchasing button of the Current ad page;
It is assumed that the Current ad page is the steamed crab advertisement of xx shopping, microblogging just needs to judge to have browsed the big of xx shopping Whether each user of lock crab advertisement clicks the forward purchasing button shown in steamed crab advertisement page.
If step 4, the user click the forward purchasing button of the Current ad page, further judge whether the user purchases xx Shopping account and the microblogging of object are bound;
If active user does not click the forward purchasing button of the Current ad page, judge whether next user clicks greatly The forward purchasing button shown in lock crab advertisement page;
It is assumed that user a clicks the forward purchasing button in the steamed crab advertisement page of xx shopping, then, just further judgement Whether user a binds oneself shopping account in xx shopping with microblogging.Currently, on condition that user a has in xx shopping Shopping account.
If step 5.1, the user bind the shopping account of xx shopping and microblogging, by Current ad page exhibition The user is added in the Shopping List that xx does shopping in the commodity shown;
If user a binds the xx shopping account done shopping with microblogging, same equal part in the Current ad page The steamed crab of amount is added to user a in the Shopping List that xx does shopping.
In general shopping website, the Shopping List refers to " shopping cart ".User a in this way there is no need to oneself The shopping information of steamed crab is searched in xx shopping, it is only necessary to forward purchasing button is clicked in microblogging, so that it may be added to steamed crab Oneself xx shopping " shopping cart " in.
Step 6.1 shows forward purchasing successful information in the Current ad page;
After steamed crab is added to user a in the Shopping List that xx does shopping by microblogging backstage, in the advertising page of steamed crab Forward purchasing successful information is shown on face: " shopping cart that the commodity are successfully joined xx shopping ".
Step 7.1, after purchasing successful information in advance and showing that the time is predetermined amount of time, will be displayed with forward purchasing successful information and work as The page that preceding advertisement page jumps to show the Shopping List of the user in xx shopping;
Assuming that predetermined amount of time is 1s, when forward purchasing successful information: " shopping cart that the commodity are successfully joined xx shopping " display After duration reaches 1s, current page just jumps " shopping cart " page for user a in xx shopping.
" shopping cart " page of user is shown on the subscriber terminal, user can be accelerated to pay now, user is made to place an order, Generating buying behavior makes the benefit of advertiser to further increase the transformation efficiency of promotion item.
If step 5.2, the user do not bind the shopping account of xx shopping and microblogging, by the Current ad page It jumps as authorization page;The authorization page, the user for social network-i i-platform put down shopping belonging to the Current ad page The shopping account of platform and the social network-i i-platform of the display Current ad page are bound.
If user a does not bind the xx shopping account done shopping with microblogging, the Current ad page just jumps For authorization page.In authorization page, user a can bind the existing shopping account in xx shopping with microblogging.If The shopping account that user a does not have xx to do shopping, then after can also directly applying for the shopping account that xx does shopping in authorization page, then into The capable operation with microblogging binding.
Step 6.2, after the user binds the shopping account and microblogging that xx does shopping, by current grant page jump It does shopping for xx and shows the page of the Shopping List of the user;
After user a binds shopping account that xx does shopping and microblogging, the authorization page that is shown in user's a terminal Just jump the Shopping List page for user a in xx shopping.In general shopping website, the Shopping List is referred to " shopping cart ", that is, being shown in user's a terminal at this time is that xx does shopping " shopping cart " page.In " shopping cart " page Record has the order of steamed crab.
Click plus purchase button and bound the xx of oneself the shopping account done shopping and microblogging again after, at the end of user a Oneself is just directly displayed on end in " shopping cart " page of xx shopping.The payment that user a can thus be accelerated, makes under user Single, generating buying behavior to further increase the transformation efficiency of promotion item makes the benefit of advertiser.
The embodiment of the invention provides the realization system of advertising business in social networks, the method that above-mentioned offer is provided Embodiment, concrete function realize the explanation referred in embodiment of the method, and details are not described herein.
The present invention effectively solves user's conversion pathway for problem existing for existing social network-i i-platform and advertiser's system Long, phenomena such as information search is at high cost, turnover rate is high, when user's browse advertisements, and it is interested in commodity after, click corresponding pre- Button is purchased, commodity are directly added to shopping cart or jump to shopping page, so as to the purchase that directly places an order, are significantly mentioned Commodity exchange hand is risen.In addition, social networks backstage can also recycle related data effect, as one-state under user, Gross turnover effect conversion etc..The changing effect that social network-i i-platform monitors each layer of conversion pathway in time is allowed in this way, Data basis is provided for subsequent corresponding strategies optimization etc. to support.
It should be understood that the particular order or level of the step of during disclosed are the examples of illustrative methods.Based on setting Count preference, it should be appreciated that in the process the step of particular order or level can be in the feelings for the protection scope for not departing from the disclosure It is rearranged under condition.Appended claim to a method is not illustratively sequentially to give the element of various steps, and not It is to be limited to the particular order or level.
In above-mentioned detailed description, various features are combined together in single embodiment, to simplify the disclosure.No This published method should be construed to reflect such intention, that is, the embodiment of theme claimed needs to compare The more features of the feature clearly stated in each claim.On the contrary, as appended claims is reflected Like that, the present invention is in the state fewer than whole features of disclosed single embodiment.Therefore, appended claims It is hereby expressly incorporated into detailed description, wherein each claim is used as alone the individual preferred embodiment of the present invention.
For can be realized any technical staff in the art or using the present invention, above to disclosed embodiment into Description is gone.To those skilled in the art;The various modifications mode of these embodiments will be apparent from, and this The General Principle of text definition can also be suitable for other embodiments on the basis of not departing from the spirit and scope of the disclosure. Therefore, the disclosure is not limited to embodiments set forth herein, but most wide with principle disclosed in the present application and novel features Range is consistent.
Description above includes the citing of one or more embodiments.Certainly, in order to describe above-described embodiment and description portion The all possible combination of part or method is impossible, but it will be appreciated by one of ordinary skill in the art that each implementation Example can do further combinations and permutations.Therefore, embodiment described herein is intended to cover fall into the appended claims Protection scope in all such changes, modifications and variations.In addition, with regard to term used in specification or claims The mode that covers of "comprising", the word is similar to term " includes ", just as " including " solved in the claims as transitional word As releasing.In addition, the use of any one of specification in claims term "or" being to indicate " non-exclusionism Or ".
Those skilled in the art will also be appreciated that the various illustrative components, blocks that the embodiment of the present invention is listed (illustrative logical block), unit and step can by electronic hardware, computer software, or both knot Conjunction is realized.For the replaceability (interchangeability) for clearly showing that hardware and software, above-mentioned various explanations Property component (illustrative components), unit and step universally describe their function.Such function It can be that the design requirement for depending on specific application and whole system is realized by hardware or software.Those skilled in the art Can be can be used by various methods and realize the function, but this realization is understood not to for every kind of specific application Range beyond protection of the embodiment of the present invention.
Various illustrative logical blocks or unit described in the embodiment of the present invention can by general processor, Digital signal processor, specific integrated circuit (ASIC), field programmable gate array or other programmable logic devices, discrete gate Or transistor logic, discrete hardware components or above-mentioned any combination of design carry out implementation or operation described function.General place Managing device can be microprocessor, and optionally, which may be any traditional processor, controller, microcontroller Device or state machine.Processor can also be realized by the combination of computing device, such as digital signal processor and microprocessor, Multi-microprocessor, one or more microprocessors combine a digital signal processor core or any other like configuration To realize.
The step of method described in the embodiment of the present invention or algorithm can be directly embedded into hardware, processor execute it is soft The combination of part module or the two.Software module can store in RAM memory, flash memory, ROM memory, EPROM storage Other any form of storaging mediums in device, eeprom memory, register, hard disk, moveable magnetic disc, CD-ROM or this field In.Illustratively, storaging medium can be connect with processor, so that processor can read information from storaging medium, and It can be to storaging medium stored and written information.Optionally, storaging medium can also be integrated into the processor.Processor and storaging medium can To be set in asic, ASIC be can be set in user terminal.Optionally, processor and storaging medium also can be set in In different components in the terminal of family.
In one or more exemplary designs, above-mentioned function described in the embodiment of the present invention can be in hardware, soft Part, firmware or any combination of this three are realized.If realized in software, these functions be can store and computer-readable On medium, or it is transferred on a computer readable medium in the form of one or more instructions or code forms.Computer readable medium includes electricity Brain storaging medium and convenient for so that computer program is allowed to be transferred to from a place telecommunication media in other places.Storaging medium can be with It is that any general or special computer can be with the useable medium of access.For example, such computer readable media may include but It is not limited to RAM, ROM, EEPROM, CD-ROM or other optical disc storages, disk storage or other magnetic storage devices or other What can be used for carry or store with instruct or data structure and it is other can be by general or special computer or general or specially treated The medium of the program code of device reading form.In addition, any connection can be properly termed computer readable medium, example Such as, if software is to pass through a coaxial cable, fiber optic cables, double from a web-site, server or other remote resources Twisted wire, Digital Subscriber Line (DSL) are defined with being also contained in for the wireless way for transmitting such as example infrared, wireless and microwave In computer readable medium.The disk (disk) and disk (disc) includes compress disk, radium-shine disk, CD, DVD, floppy disk And Blu-ray Disc, disk is usually with magnetic replicate data, and disk usually carries out optically replicated data with laser.Combinations of the above Also it may be embodied in computer readable medium.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention Protection scope, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should all include Within protection scope of the present invention.

Claims (10)

1. the implementation method of advertising business in a kind of social networks, which is characterized in that shown in social network-i i-platform every wide It accuses in the page and adds corresponding forward purchasing button;The described method includes:
When user's browse advertisements page of social network-i i-platform, judge whether the user clicks the forward purchasing of the Current ad page and press Button;
If the user clicks the forward purchasing button of the Current ad page, further judge the user whether by Current ad page institute The shopping account of the shopping platform of category and the social network-i i-platform of the display Current ad page are bound;
If the user is by the social activity of the shopping account of shopping platform belonging to the Current ad page and the display Current ad page The network platform is bound, then user shopping belonging to the Current ad page is added in the commodity of Current ad page presentation In the Shopping List of platform, or by Current ad page jump be Current ad page presentation commodity put down in affiliated shopping Displayed page in platform.
2. electric business advertisement jump method according to claim 1, which is characterized in that described whether further to judge the user The shopping account of shopping platform belonging to the Current ad page and the social network-i i-platform of the display Current ad page are tied up It is fixed, later further include:
If the user is not by the society of the shopping account of shopping platform belonging to the Current ad page and the display Current ad page It hands over the network platform to be bound, is then authorization page by Current ad page jump;The authorization page, it is flat for social networks The user of platform equals the shopping account of shopping platform belonging to the Current ad page and the social networks of the display Current ad page Platform is bound.
3. electric business advertisement jump method according to claim 1, which is characterized in that described to be shown in social network-i i-platform Corresponding forward purchasing button is added in every advertisement page, before further include:
In social network-i i-platform and the program of the shopping platform belonging to each advertisement page that social network-i i-platform is shown mutually It is embedded in the Software Development Kit SDK of other side.
4. electric business advertisement jump method according to claim 1, which is characterized in that described by Current ad page presentation Commodity are added in the Shopping List of user shopping platform belonging to the Current ad page, later further include:
Forward purchasing successful information is shown in the Current ad page;
After purchasing successful information in advance and showing that the time is predetermined amount of time, the Current ad page that will be displayed with forward purchasing successful information is jumped The page of the Shopping List of the user is shown in shopping platform belonging to switching to.
5. electric business advertisement jump method according to claim 2, which is characterized in that described to be by Current ad page jump Authorization page, later further include:
To the user by the shopping account of shopping platform belonging to the Current ad page and display the Current ad page social network It is the page that the Shopping List of the user is shown in affiliated shopping platform by current grant page jump after network platform is bound Face, or displayed page of the commodity in affiliated shopping platform jumped as Current ad page presentation.
6. the realization system of advertising business in a kind of social networks, which is characterized in that the system comprises:
Adding unit adds corresponding forward purchasing button in every advertisement page for showing in social network-i i-platform;
Judgement forward purchasing unit, for judging whether the user clicks and working as when user's browse advertisements page of social network-i i-platform The forward purchasing button of preceding advertisement page;If the user clicks the forward purchasing button of the Current ad page, judgement binding unit is triggered;
Binding unit is judged, for judging the user whether by the shopping account of shopping platform belonging to the Current ad page and aobvious Show that the social network-i i-platform of the Current ad page is bound;If the user is by shopping platform belonging to the Current ad page Shopping account is bound with the social network-i i-platform for showing the Current ad page, then triggering plus buying order member;
Add buying order first, is put down for user shopping belonging to the Current ad page to be added in the commodity of Current ad page presentation In the Shopping List of platform, or by Current ad page jump be Current ad page presentation commodity in affiliated shopping platform In displayed page.
7. electric business advertisement jump system according to claim 6, which is characterized in that the system also includes authorization unit, Wherein:
The judgement binding unit, if being also used to the user not by the shopping account of shopping platform belonging to the Current ad page It is bound with the social network-i i-platform of the display Current ad page, then triggers authorization unit;
Authorization unit, for being authorization page by Current ad page jump;The authorization page, for social network-i i-platform User by the shopping account of shopping platform belonging to the Current ad page and display the Current ad page social network-i i-platform into Row binding.
8. electric business advertisement jump system according to claim 6, which is characterized in that the system also includes:
Embedded unit, shopping platform belonging to each advertisement page for being shown by social network-i i-platform and in social network-i i-platform Mutually it is embedded in respective Software Development Kit SDK.
9. electric business advertisement jump system according to claim 6, which is characterized in that the system also includes:
Display unit, for showing forward purchasing successful information in the Current ad page;
Jump-transfer unit is purchased in advance, for will be displayed with purchasing in advance and successfully believe after purchasing successful information in advance and showing that the time is predetermined amount of time The Current ad page jump of breath is the page that the Shopping List of the user is shown in affiliated shopping platform.
10. electric business advertisement jump system according to claim 7, which is characterized in that the system also includes:
Jump-transfer unit is bound, for the user that the shopping account of shopping platform belonging to the Current ad page and display is current After the social network-i i-platform of advertisement page is bound, triggering plus buying order member.
CN201810942755.1A 2018-08-17 2018-08-17 The realization method and system of advertising business in social networks Pending CN109191243A (en)

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104751356A (en) * 2015-03-04 2015-07-01 深圳市亮新光电显示技术有限公司 Video player transaction system
CN106339436A (en) * 2016-08-19 2017-01-18 维沃移动通信有限公司 Picture-based shopping method and mobile terminal
CN106921652A (en) * 2017-01-22 2017-07-04 斑马信息科技有限公司 Internet vehicle platform interactive system and internet vehicle platform exchange method

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104751356A (en) * 2015-03-04 2015-07-01 深圳市亮新光电显示技术有限公司 Video player transaction system
CN106339436A (en) * 2016-08-19 2017-01-18 维沃移动通信有限公司 Picture-based shopping method and mobile terminal
CN106921652A (en) * 2017-01-22 2017-07-04 斑马信息科技有限公司 Internet vehicle platform interactive system and internet vehicle platform exchange method

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