CN108595481A - A kind of notification message display methods and terminal device - Google Patents
A kind of notification message display methods and terminal device Download PDFInfo
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- CN108595481A CN108595481A CN201810205091.0A CN201810205091A CN108595481A CN 108595481 A CN108595481 A CN 108595481A CN 201810205091 A CN201810205091 A CN 201810205091A CN 108595481 A CN108595481 A CN 108595481A
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Abstract
A kind of notification message display methods of the embodiment of the present application offer and terminal device, are related to field of terminal technology, for solving the problems, such as that user is difficult to find valuable notification message from a large amount of notification messages.This method includes：In the case where detecting the first notification message, obtain the first attributive character, first attributive character includes the characteristic information and environmental characteristic, and the characteristic information is used to indicate the feature of the first notification message, and environmental characteristic is used to indicate the feature of the environment residing for terminal device when detecting the first notification message；The click-through rate of the first notification message is obtained according to the first attributive character；The click-through rate of first notification message is for indicating entry into the probability that the first notification message corresponds to interface；If it is determined that the click-through rate of the first notification message is greater than or equal to threshold value, then the first notification message is being shown；If it is determined that the click-through rate of the first notification message is less than threshold value, then not in notice the first notification message of interface display.The embodiment of the present application is shown for notification message.
Description
Technical field
This application involves field of terminal technology more particularly to a kind of notification message display methods and terminal devices.
Background technology
It would generally be shown above the screen of smart mobile phone there are one message informing column, be used in the form of small icon to user
Show notification message.Mobile phone allows system or application to give notification message column sending out notice, user to notification bar show in notice
Message, which carries out certain operation, can be unfolded to check the particular content of notification message.
Various applications in order to reach different business purposes, be normally applied all can periodically or by certain trigger condition to
Family sending out notice message, such as：News category application can push the notification message of real-time news to Periodic user, then for example：Immediately
The instant message received can be pushed to user by communications applications when receiving instant message in the form of notification message.So
And as the application installed in user mobile phone increases, the notification message of push is also more and more, a large amount of notification message but can be right
User causes to perplex, but also among some may be made to be submerged in a large amount of notification messages to the valuable notification message of user,
And then user is caused to be difficult to find valuable notification message from a large amount of notification messages.
Invention content
A kind of notification message display methods of the embodiment of the present application offer and terminal device, are difficult to for solving user from a large amount of
The problem of valuable notification message is found in notification message.
In order to solve the above-mentioned technical problem, the application is realized in：
In a first aspect, the embodiment of the present application provides a kind of notification message display methods, including：
In the case where detecting the first notification message, the first attributive character is obtained, first attributive character includes disappearing
Breath feature and environmental characteristic, the characteristic information are used to indicate the feature of first notification message, and the environmental characteristic is used for
Instruction detects the feature of environment when first notification message residing for the terminal device；
The click-through rate of first notification message is obtained according to first attributive character；The point of first notification message
It is used to indicate that user to enter the probability that first notification message corresponds to interface by first notification message into rate；
If it is determined that the click-through rate of first notification message is greater than or equal to threshold value, then first described in notice interface display
Notification message；
If it is determined that the click-through rate of first notification message is less than the threshold value, then not described in the notice interface display
First notification message.
Second aspect, the embodiment of the present application provide a kind of terminal device, including：
Detection unit, in the case where detecting the first notification message, obtaining the first attributive character, described first belongs to
Property feature includes the characteristic information and environmental characteristic, and the characteristic information is used to indicate the feature of first notification message, described
Environmental characteristic is used to indicate the feature of the environment residing for terminal device when detecting first notification message；
Processing unit, first attributive character for being obtained according to the detection unit obtain first notice and disappear
The click-through rate of breath；The click-through rate of first notification message is for indicating that user enters described the by first notification message
One notification message corresponds to the probability at interface；
Display unit, for determine first notification message click-through rate be greater than or equal to threshold value in the case of,
Notify the first notification message described in interface display；The case where the click-through rate for determining first notification message is less than the threshold value
Under, not the first notification message described in the notice interface display.
The third aspect, the embodiment of the present application provide a kind of terminal device, including：It processor, memory, display and deposits
The computer program that can be run on the memory and on the processor is stored up, the computer program is by the processor
The step of notification message display methods as described in relation to the first aspect is realized when execution.
Fourth aspect, the embodiment of the present application provide a kind of computer readable storage medium, the computer-readable storage
Computer program is stored on medium, and notification message as described in relation to the first aspect is realized when the computer program is executed by processor
The step of display methods.
Notification message display methods provided by the embodiments of the present application, in the case where detecting the first notification message, first
It obtains the characteristic information for the feature for being used to indicate first notification message and is used to indicate and detect first notification message
Then the environmental characteristic of the feature of environment residing for Shi Suoshu terminal devices obtains described first according to first attributive character
The click-through rate of notification message, and when the click-through rate of first notification message is greater than or equal to threshold value, in notice interface display
First notification message；It is not aobvious at the notice interface when the click-through rate of first notification message is less than the threshold value
Show first notification message, if since user by first notification message corresponds to interface into first notification message
Probability be less than threshold value, then not the first notification message described in the notice interface display, therefore provided by the embodiments of the present application
Notification message display methods can will be worth lower notification message to user and filter out, to reduce the notification message of display
Quantity avoids among being submerged in a large amount of notification messages to the valuable notification message of user, therefore the embodiment of the present application can solve
The problem of certainly user is difficult to find valuable notification message from a large amount of notification messages.
Description of the drawings
Fig. 1 is the Organization Chart of Android operation system provided by the embodiments of the present application；
Fig. 2 is the step flow chart of notification message display methods provided by the embodiments of the present application；
Fig. 3 is notification message display methods application scenarios schematic diagram one provided by the embodiments of the present application；
Fig. 4 is notification message display methods application scenarios schematic diagram two provided by the embodiments of the present application；
Fig. 5 is notification message display methods application scenarios schematic diagram three provided by the embodiments of the present application；
Fig. 6 is the structural schematic diagram one of terminal device provided by the embodiments of the present application；
Fig. 7 is the structural schematic diagram two of terminal device provided by the embodiments of the present application；
Fig. 8 is the structural schematic diagram three of terminal device provided by the embodiments of the present application.
Specific implementation mode
Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete
Site preparation describes, it is clear that described embodiment is some embodiments of the present application, instead of all the embodiments.Based on this Shen
Please in embodiment, the every other implementation that those of ordinary skill in the art are obtained without creative efforts
Example, shall fall in the protection scope of this application.
The terms "and/or", only a kind of incidence relation of description affiliated partner, indicates that there may be three kinds of passes
System, for example, A and/or B, can indicate：Individualism A exists simultaneously A and B, these three situations of individualism B.
Term " first " and " second " in the description and claims of this application etc. are for distinguishing different pairs
As, rather than for the particular order of description object.For example, the first notification message and second notification message etc. are for distinguishing not
Same notification message, rather than the particular order for describing notification message.
In the embodiment of the present application, " illustrative " or " such as " etc. words for indicate make example, illustration or explanation.This
Application embodiment in be described as " illustrative " or " such as " any embodiment or design scheme be not necessarily to be construed as comparing
Other embodiments or design scheme more preferably or more advantage.Specifically, use " illustrative " or " such as " etc. words purport
Related notion is being presented in specific ways.In addition, in the description of the embodiment of the present application, unless otherwise indicated, " multiples' " contains
Justice refers to two or more.
In the prior art, as the application installed in user mobile phone increases, the notification message of push is also more and more, greatly
The notification message of amount but user can be caused to perplex, but also some may be made to be submerged in the valuable notification message of user
Among a large amount of notification messages, and then user is caused to be difficult to find valuable notification message from a large amount of notification messages.
In order to solve this problem, a kind of notification message display methods of the embodiment of the present application offer and terminal device.The notice
Message display method obtains the spy for being used to indicate first notification message first in the case where detecting the first notification message
The characteristic information of sign and the feature for being used to indicate environment when detecting first notification message residing for the terminal device
Then environmental characteristic obtains the click-through rate of first notification message according to first attributive character, and logical described first
When knowing that the click-through rate of message is greater than or equal to threshold value, the first notification message described in notice interface display；In first notice
When the click-through rate of message is less than the threshold value, not the first notification message described in the notice interface display, if since user is led to
It crosses first notification message and corresponds to the probability at interface less than threshold value, then not in notice circle into first notification message
Face shows first notification message, therefore notification message display methods provided by the embodiments of the present application can will be worth user
Lower notification message filters out, to reduce display notification message quantity, avoid to the valuable notification message of user
It is submerged among a large amount of notification messages, therefore the embodiment of the present application can solve user and be difficult to find from a large amount of notification messages
The problem of valuable notification message.
Notification message display methods provided by the embodiments of the present application can be applied to terminal device, which can be
Terminal device with operating system.The operating system can be Android operation system, or iOS operating systems may be used also
Think that other possible operating systems, the embodiment of the present application are not construed as limiting.
Below by taking Android operation system as an example, introduces notification message display methods provided by the embodiments of the present application and answered
Software environment.
As shown in Figure 1, being a kind of configuration diagram of possible Android operation system provided by the embodiments of the present application.Scheming
In 1, the framework of Android operation system includes 4 layers, respectively：Application layer, application framework layer, system operation library layer and
Inner nuclear layer (is specifically as follows Linux inner core).
Wherein, application layer includes each application program (including system application and in Android operation system
Tripartite's application program).
Application framework layer is the frame of application program, and developer can be in the exploitation of the frame in accordance with application program
In the case of principle, some application programs are developed based on application framework layer.
System operation library layer includes library (also referred to as system library) and Android operation system running environment.Library is mainly Android behaviour
All kinds of resources needed for it are provided as system.Android operation system running environment is used to provide software loop for Android operation system
Border.
Inner nuclear layer is the operating system layer of Android operation system, belongs to the bottom of Android operation system software level.It is interior
Stratum nucleare provides core system service and hardware-related driver based on linux kernel for Android operation system.
By taking Android operation system as an example, in the embodiment of the present application, developer can be based on above-mentioned Android as shown in Figure 1
The software journey of the method for quick startup application program provided by the embodiments of the present application is realized in the system architecture of operating system, exploitation
Sequence, so that the method for the quick startup application program can be run based on Android operation system as shown in Figure 1.Handle
Device or terminal device can be provided by the embodiments of the present application fast by running software program realization in Android operation system
The method that speed starts application program.
Terminal device provided by the embodiments of the present application can be mobile phone, tablet computer, laptop, super mobile personal
Computer (ultra-mobile personal computer, UMPC), net book, personal digital assistant (personal
Digital assistant, PDA), smartwatch, the terminal devices such as Intelligent bracelet or the terminal device can also be other
The terminal device of type, the embodiment of the present application are not construed as limiting.
Embodiment one,
Notification message display methods provided by the embodiments of the present application can be applied to mobile terminal, can also be applied to other
Such as the terminal device with operating system, the embodiment of the present application are not construed as limiting.For the ease of the understanding of those skilled in the art,
Below by taking notification message display methods provided by the embodiments of the present application is applied to mobile phone as an example, the notification message display side is introduced
Method.
As shown in Fig. 2, the embodiment of the present application provides a kind of notification message display methods, which can be with
Including following S11-S15.
S11, in the case where detecting the first notification message, obtain the first attributive character.
First attributive character includes the characteristic information and environmental characteristic, and it is logical that the characteristic information is used to indicate described first
Know that the feature of message, the environmental characteristic are used to indicate the ring residing for terminal device when detecting first notification message
The feature in border.
Optionally, the characteristic information, including：The classification of notification message, the theme of notification message, notification message key
At least one of the mark of application belonging to word and the notification message.
Wherein, the classification of notification message is used to indicate the classification belonging to notification message.Such as：Notification message can be sorted out
For financial class, scientific and technological class, service for life class, promotion class, news category etc..
The theme of notification message is used to indicate the theme of content described in notification message.
The keyword of notification message refers to the label of the expression notification message that can summarize extracted from notification message, is led to
Know that the keyword of message generally can be some nouns in notification message.
The mark of application belonging to the notification message can be the application program installed on terminal device
(the mark of (Application, APP), or the mark of the system application of terminal device.
After detecting notification message, it can obtain and parse automatically by the processor of terminal device and is currently detected
Application belonging to the classification of notification message, main body, keyword and the notification message.
Illustratively, notification message content is：Online message：Evening on January 1st, 2017, XX formally issue certain money in somewhere
Mobile phone is equipped with a certain technology completely newly upgraded, and price AAA members rise, then can obtain being classified as the notification message：Promote class；
Theme is：Mobile phone, XX；Keyword is：Somewhere, a certain technology；Application belonging to the notification message is identified as：XX news.
Optionally, the environmental characteristic includes：In network environment, period affiliated in one day and geographical location
It is at least one.
Wherein, network environment specifically refers to the mode that terminal device currently connects network.Such as：Wireless Fidelity
(WIreless-Fidelity, WiFi), fourth generation mobile communication technology (the 4th Generation mobile
Communication technology, 4G), 3rd generation mobile communication technology (the 3th Generation mobile
Communication technology, 3G), Generation Mobile Telecommunication System technology (the 2th Generation mobile
Communication technology, 2G) etc..
The affiliated period is specifically as follows in one day：Morning, morning, noon, afternoon, evening etc..Specifically, affiliated neck
The technical staff in domain can classify several periods one day according to actual demand, then according to detect notification message when
When confirmly detecting notification message quarter in one day the affiliated period.
Geographical location can pass through global positioning system (Global Positioning System, GPS), base station location
Etc. location technologies obtain geographical location when detecting notification message residing for mobile terminal.Illustratively, geographical location can be：
Xx cells, the hotels xx, the markets xx etc..
S12, the click-through rate that first notification message is obtained according to first attributive character.
Wherein, the click-through rate of first notification message is for indicating that user passes through described in first notification message entrance
First notification message corresponds to the probability at interface.
That is, terminal device is according to the classification of the first notification message, the theme of notification message, the keyword of notification message, institute
The mark of the application belonging to notification message is stated, network environment when first notification message is detected, detects described first
Period when notification message described in one day and the geography residing for while detecting notification message terminal device
At least one of position obtains user and corresponds to the general of interface into first notification message by first notification message
Rate.
Optionally, the click-through rate of first notification message is obtained in above-mentioned steps S12 according to first attributive character
Concrete methods of realizing can be：
First attributive character is substituted into click-through rate prediction model to the click-through rate for calculating the notification message；
Wherein, the click-through rate prediction model is the mould obtained according to training data and the training of preset algorithm model
Type, the training data include：Multiple attributive character corresponding with the multiple notification messages detected in predetermined time period, with
The corresponding multiple contextual features of the multiple notification message and user characteristics, the contextual feature of a notification message are used for
Indicate user whether by one notification message enter the corresponding interface of one notification message.
Illustratively, the realization process of the click-through rate of the first notification message of above-mentioned acquisition can be：
A, training data is built based on the historical behavior generated in using terminal device procedures in user preset time span.
Wherein, predetermined time period can be configured by those skilled in the art according to actual demand.Such as：It is set as
One week, one month, three months etc..
That is, obtain each notification message in predetermined time period in all notification messages for receiving, it is classification, main
Topic, keyword, the mark of affiliated application, network environment when detecting, period when detecting described in one day, inspection
Whether geographical location, user when measuring residing for the terminal device by the notification message enter the corresponding boundary of the notification message
The information such as face and user characteristics are as training data.
Optionally, user characteristics include：The gender of user, the age of user, the occupation of user, user salary level,
At least one of the condition of assets of user and the interest characteristics of user.
Illustratively, user characteristics can be obtained by user's Active Registration, can also be carried out by user behavior characteristics
Prediction obtains.
Such as：When user wants to show notification message using notification message display methods provided by the embodiments of the present application,
Terminal device can show a registration table and user is prompted to export relevant information on the display screen, wherein can in registration table
To include the list items such as age, occupation, salary level condition of assets, hobby, after user is according to input list item corresponding content
Both can obtain the gender of user, the age of user, the occupation of user, the salary level of user, the condition of assets of user and
The information such as the interest characteristics of user.
Again for example：The family of user is determined based on location-based service (Location Based Service, LBS) according to user
Then front yard address determines the condition of assets of user, according to user institute according to information such as the flat prices of cell where home address
The information such as size, color of the used mobile phone of user are obtained using the model of mobile phone, then according to the size of the used mobile phone in family,
The information such as color determine the gender of user, age.
B, the click-through rate prediction model obtained according to training data and the training of preset algorithm model.
Illustratively, include with training data below：
User's gender：[" man ", " female "]
Geographical location residing for terminal device when detecting notification message：[" Beijing ", " Guangdong ", " Shanghai "]
The keyword of notification message：[“x20”,“x9s”,“x9”,“xplay 6”]
For in above-described embodiment according to training data and preset algorithm model training obtain click-through rate estimate
The process of model illustrates.
First, each feature in training data is encoded.Such as：User's gender is encoded to：[" 0 ", " 1 "], will
Geographical location residing for terminal device is encoded to when detecting notification message：[" 0 ", " 1 ", " 2 "] compile the keyword of notification message
Code be：[" 0 ", " 1 ", " 2 ", " 3 "], at this point, according to the training data of the acquisition of a certain notification message be [" man ", " Guangdong ",
" x9 "], then it is [0,0,2] by the coded data that the notification message obtains, according to the training number of the acquisition of a certain notification message
Then it is [1,2,0] by the coded data that the notification message obtains according to for [" female ", " Shanghai ", " x20 "].
Because general algorithm model acquiescence training data is continuous and orderly, and is obtained after being encoded to features described above
What the coding taken was really randomly assigned, therefore above-mentioned coding cannot be directly placed into algorithm model and use, and need into progressive step
Coding is handled.
Secondly, it is continuous and orderly data by the code conversion of each feature.
Optionally, it is yes that code conversion when one-hot coding (One-Hot Encoding) handles coding, which may be used,
Continuous and orderly data.
Specifically, one-hot coding is also known as an efficient coding, method is using N bit status registers come to N number of state
Encoded, each state is by his independent register-bit, and when arbitrary, wherein only one effectively.
Such as：The encoding state of one feature is respectively：000,001,010,011,100,101, then use one-hot coding
The state of this feature is converted to afterwards：000001,000010,000100,001000,010000,100000.
For each feature, if original includes m possible values, by the code conversion of each feature be continuously and
After orderly data, it includes m binary features, and these feature mutual exclusions, and only there are one activation every time.
C, transformed data are substituted into and obtains click-through rate prediction model in preset algorithm model.
Optionally, algorithm model includes：Logic Regression Models (Logistic regression, LR), gradient boosted tree mould
Type (Gradient Boosting Decision Tree, GBDT), Forward Maximum Method model (Forward Maximum
At least one of Matching, FMM) and deep neural network model (Deep Neural Networks, DNN).
I.e., it is possible to from one or more is chosen in LR, GBDT, FMM and DNN as preset in the embodiment of the present application
Algorithm model.
S13, judge whether the click-through rate of the first notification message is greater than or equal to threshold value.
Specifically, the size of threshold value can be set as fixed value according to demand by those skilled in the art, can also by with
Family is set dynamically in use.
Such as：Those skilled in the art can set a threshold to fixed value 0.5.
Again for example：The default value of threshold value is set as 0.5 by those skilled in the art, during user's use, if user
Want to reduce the quantity of notification message, then can by threshold value to it is big adjust (such as：It is adjusted to 0.75), if user has wished to ensure that
Value information will not be missed, then can by threshold value to minor adjustment (such as：It is adjusted to 0.25).
In above-mentioned steps S13, however, it is determined that the click-through rate of first notification message is greater than or equal to threshold value, then executes step
Rapid S14, however, it is determined that the click-through rate of first notification message is less than the threshold value, thens follow the steps S15.
S14, the first notification message described in notice interface display.
Optionally, with reference to shown in Fig. 3, the notice interface in the embodiment of the present application can be：Show notification message column 30
Display interface.Wherein, the first notification message is shown in notification message column 30.
Optionally, with reference to shown in Fig. 4, the notice interface in the embodiment of the present application can also be specifically：Terminal device screen locking
Interface 40.Wherein, notification message Overlapping display is on the locking screen interface 40.
S15, not the first notification message described in notice interface display.
Specifically, can not notified by realizing the modes such as the shielding of the first notification message, hiding first notification message
First notification message described in interface display.
Notification message display methods provided by the embodiments of the present application, in the case where detecting the first notification message, first
It obtains the characteristic information for the feature for being used to indicate first notification message and is used to indicate and detect first notification message
Then the environmental characteristic of the feature of environment residing for Shi Suoshu terminal devices obtains described first according to first attributive character
The click-through rate of notification message, and when the click-through rate of first notification message is greater than or equal to threshold value, in notice interface display
First notification message；It is not aobvious at the notice interface when the click-through rate of first notification message is less than the threshold value
Show first notification message, if since user by first notification message corresponds to interface into first notification message
Probability be less than threshold value, then not the first notification message described in the notice interface display, therefore provided by the embodiments of the present application
Notification message display methods can will be worth lower notification message to user and filter out, to reduce the notification message of display
Quantity avoids among being submerged in a large amount of notification messages to the valuable notification message of user, therefore the embodiment of the present application can solve
The problem of certainly user is difficult to find valuable notification message from a large amount of notification messages.
Optionally, at least one second notification message has had been displayed on the notice interface；
In above-mentioned steps S14, the first notification message described in notice interface display, including：
It is sorted to first notification message and at least one second notification message according to click-through rate；
According to ranking results, the first notification message described in the notice interface display, wherein the big notice of click-through rate disappears
Breath is located at before the small notification message of click-through rate.
Illustratively, referring to Figure 5, in Fig. 5 with notify to have had been displayed on interface 3 second notification messages (51,52,
53) it is to exemplify, wherein the click-through rate of second notification message 51 is more than the click-through rate of the first notification message, second notification message 52
The click-through rate of the first notification message is respectively less than with the click-through rate of second notification message 53, then according to above-described embodiment providing method,
First notification message 500 is shown in after second notification message 51.
It is sorted to first notification message and at least one second notification message according to click-through rate, and according to sequence
As a result, the first notification message described in the notice interface display, can make user can easily find the big notification message of click-through rate,
Therefore it can further avoid among being submerged in a large amount of notification messages to the valuable notification message of user, to promote user's body
It tests.
Above-described embodiment is mainly described scheme provided by the embodiments of the present application from the angle of terminal device.It can be with
Understand, for terminal device provided by the embodiments of the present application etc. in order to realize above-mentioned function, it comprises execute each function phase
The hardware configuration and/or software module answered.Those skilled in the art should be readily appreciated that, in conjunction with reality disclosed herein
Each exemplary module and algorithm steps, the embodiment of the present application for applying example description can be with hardware or the knots of hardware and computer software
Conjunction form is realized.Some functions is executed in a manner of hardware or computer software driving hardware actually, depends on technology
The specific application and design constraint of scheme.Professional technician can use distinct methods real each specific application
Existing described function, but this realization is it is not considered that exceed scope of the present application.
Embodiment two,
The embodiment of the present application can carry out terminal device etc. according to the above method example division of function module.For example,
Each function can be corresponded to and divide each function module, two or more functions can also be integrated in a module
In.The form that hardware had both may be used in above-mentioned integrated module is realized, can also be realized in the form of software function module.It needs
It is noted that be schematical, only a kind of division of logic function to the division of module in the embodiment of the present application, it is practical real
It is current that there may be another division manner.
Using integrated unit, Fig. 6 shows the one of terminal device 600 involved in above-described embodiment
The possible structural schematic diagram of kind, the terminal device 600 include：Detection unit 61, processing unit 62 and display unit 63.
Wherein, detection unit 61, in the case where detecting the first notification message, obtaining the first attributive character, institute
It includes the characteristic information and environmental characteristic to state the first attributive character, and the characteristic information is used to indicate the spy of first notification message
Sign, the environmental characteristic are used to indicate the feature of the environment residing for terminal device when detecting first notification message.
Processing unit 62, it is logical that first attributive character for being obtained according to the detection unit 61 obtains described first
Know the click-through rate of message；The click-through rate of first notification message is for indicating that user enters institute by first notification message
State the probability that notification message corresponds to interface.
Display unit 63, for determine first notification message click-through rate be greater than or equal to threshold value in the case of,
The first notification message described in notice interface display；It is less than the feelings of the threshold value in the click-through rate for determining first notification message
Under condition, not the first notification message described in the notice interface display.
Optionally, at least one second notification message has had been displayed on the notice interface；
The display unit 63 is additionally operable to lead to first notification message and described at least one second according to click-through rate
Know prioritisation of messages；According to ranking results, the first notification message described in the notice interface display, wherein click-through rate is big to lead to
Know that message is located at before the small notification message of click-through rate.
Optionally, the characteristic information, including：The classification of notification message, the theme of notification message, notification message key
At least one of the mark of application belonging to word and the notification message；
The environmental characteristic includes：At least one in network environment, period affiliated in one day and geographical location
Kind.
Optionally, the processing unit 62 is specifically used for falling into a trap first attributive character substitution click-through rate prediction model
Calculate the click-through rate of the notification message；
Wherein, the click-through rate prediction model is the mould obtained according to training data and the training of preset algorithm model
Type, the training data include：Multiple attributive character corresponding with the multiple notification messages detected in predetermined time period, with
The corresponding multiple contextual features of the multiple notification message and user characteristics, the contextual feature of a notification message are used for
Indicate user whether by one notification message enter the corresponding display interface of one notification message.
Optionally, the user characteristics include：The gender of user, the age of user, the occupation of user, user wages water
At least one of the interest characteristics of the flat, condition of assets of user and user.
Optionally, the algorithm model includes：Logic Regression Models LR, gradient promote tree-model GBDT, positive maximum
With at least one of model FMM and deep neural network model DNN.
Certainly, terminal device includes but not limited to above-mentioned cited unit module, for example, terminal device can also include
Storage unit, which is used to preserve the program code and related data of terminal device, such as the index and work(of notification message
The incidence relation etc. of the mark of energy.Terminal device can also include communication unit, the communication unit may include for other
The transmission unit of equipment transmission data either signal receives the receiving unit etc. of other equipment transmission data or signal.Also,
The specific function that can be realized of above-mentioned functional unit also includes but not limited to that the method and step described in examples detailed above is corresponding
Function, the detailed description of other units of terminal device can refer to the detailed description of its corresponding method and step, and the application is real
Applying example, which is not described herein again.
Mobile terminal provided by the embodiments of the present application is obtained first in the case where detecting the first notification message for referring to
Show the characteristic information of the feature of first notification message and is used to indicate terminal when detecting first notification message
Then the environmental characteristic of the feature of environment residing for equipment obtains first notification message according to first attributive character
Click-through rate, and when the click-through rate of first notification message is greater than or equal to threshold value, first is logical described in notice interface display
Know message；When the click-through rate of first notification message is less than the threshold value, not first described in the notice interface display
Notification message, if being less than since user enters the probability that first notification message corresponds to interface by first notification message
Threshold value, then not the first notification message described in the notice interface display, therefore notification message provided by the embodiments of the present application is aobvious
Show that method can will be worth lower notification message to user and filter out, to reduce display notification message quantity, avoid
Among being submerged in a large amount of notification messages to the valuable notification message of user, therefore the embodiment of the present application can solve user and be difficult to
The problem of valuable notification message being found from a large amount of notification messages.
Embodiment three,
Fig. 7 is a kind of hardware architecture diagram for the terminal device for realizing each embodiment of the application, as shown in fig. 7, should
Terminal device 600 includes but not limited to：Radio frequency unit 101, network module 102, audio output unit 103, input unit 104,
Sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, Yi Ji electricity
The components such as source 111.It will be understood by those skilled in the art that terminal device structure shown in Fig. 7 is not constituted to terminal device
Restriction, terminal device may include either combining certain components or different components than illustrating more or fewer components
Arrangement.In the embodiment of the present application, terminal device include but not limited to mobile phone, tablet computer, laptop, palm PC,
Car-mounted terminal, wearable device and pedometer etc..
Wherein, processor 110 obtain the first attributive character in the case where detecting the first notification message, and
Click-through rate for obtaining first notification message according to first attributive character；Wherein, the first attributive character packet
The characteristic information and environmental characteristic are included, the characteristic information is used to indicate the feature of first notification message, the environmental characteristic
It is used to indicate the feature of environment when detecting first notification message residing for the terminal device；First notification message
Click-through rate be used to indicate that user to enter the notification message by first notification message and corresponds to the probability at interface.
Display unit 106, for determine first notification message click-through rate be greater than or equal to threshold value in the case of,
The first notification message described in notice interface display；It is less than the feelings of the threshold value in the click-through rate for determining first notification message
Under condition, not the first notification message described in the notice interface display.
It should be understood that the embodiment of the present application in, radio frequency unit 101 can be used for receiving and sending messages or communication process in, signal
Send and receive, specifically, by from base station downlink data receive after, to processor 110 handle；In addition, by uplink
Data are sent to base station.In general, radio frequency unit 101 includes but not limited to antenna, at least one amplifier, transceiver, coupling
Device, low-noise amplifier, duplexer etc..In addition, radio frequency unit 101 can also by radio communication system and network and other set
Standby communication.
Terminal device has provided wireless broadband internet to the user by network module 102 and has accessed, and such as user is helped to receive
Send e-mails, browse webpage and access streaming video etc..
It is that audio output unit 103 can receive radio frequency unit 101 or network module 102 or in memory 109
The audio data of storage is converted into audio signal and exports to be sound.Moreover, audio output unit 103 can also provide and end
The relevant audio output of specific function that end equipment 600 executes is (for example, call signal receives sound, message sink sound etc.
Deng).Audio output unit 103 includes loud speaker, buzzer and receiver etc..
Input unit 104 is for receiving audio or video signal.Input unit 104 may include graphics processor
(Graphics Processing Unit, GPU) 1041 and microphone 1042, graphics processor 1041 is in video acquisition mode
Or the image data of the static images or video obtained by image capture apparatus (such as camera) in image capture mode carries out
Reason.Treated, and picture frame may be displayed on display unit 106.Through graphics processor 1041, treated that picture frame can be deposited
Storage is sent in memory 109 (or other storage mediums) or via radio frequency unit 101 or network module 102.Mike
Wind 1042 can receive sound, and can be audio data by such acoustic processing.Treated audio data can be
The format output of mobile communication base station can be sent to via radio frequency unit 101 by being converted in the case of telephone calling model.
Terminal device 600 further includes at least one sensor 105, such as optical sensor, motion sensor and other biographies
Sensor.Specifically, optical sensor includes ambient light sensor and proximity sensor, wherein ambient light sensor can be according to environment
The light and shade of light adjusts the brightness of display panel 1061, and proximity sensor can close when terminal device 600 is moved in one's ear
Display panel 1061 and/or backlight.As a kind of motion sensor, accelerometer sensor can detect in all directions (general
For three axis) size of acceleration, size and the direction of gravity are can detect that when static, can be used to identify terminal device posture (ratio
Such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap)；It passes
Sensor 105 can also include fingerprint sensor, pressure sensor, iris sensor, molecule sensor, gyroscope, barometer, wet
Meter, thermometer, infrared sensor etc. are spent, details are not described herein.
Display unit 106 is for showing information input by user or being supplied to the information of user.Display unit 106 can wrap
Display panel 1061 is included, liquid crystal display (Liquid Crystal Display, LCD), Organic Light Emitting Diode may be used
Forms such as (Organic Light-Emitting Diode, OLED) configure display panel 1061.
User input unit 107 can be used for receiving the number or character information of input, and generate the use with terminal device
Family is arranged and the related key signals input of function control.Specifically, user input unit 107 include touch panel 1071 and
Other input equipments 1072.Touch panel 1071, also referred to as touch screen collect user on it or neighbouring touch operation
(for example user uses any suitable objects or attachment such as finger, stylus on touch panel 1071 or in touch panel 1071
Neighbouring operation).Touch panel 1071 may include both touch detecting apparatus and touch controller.Wherein, touch detection
Device detects the touch orientation of user, and detects the signal that touch operation is brought, and transmits a signal to touch controller；Touch control
Device processed receives touch information from touch detecting apparatus, and is converted into contact coordinate, then gives processor 110, receiving area
It manages the order that device 110 is sent and is executed.Furthermore, it is possible to more using resistance-type, condenser type, infrared ray and surface acoustic wave etc.
Type realizes touch panel 1071.In addition to touch panel 1071, user input unit 107 can also include other input equipments
1072.Specifically, other input equipments 1072 can include but is not limited to physical keyboard, function key (such as volume control button,
Switch key etc.), trace ball, mouse, operating lever, details are not described herein.
Further, touch panel 1071 can be covered on display panel 1061, when touch panel 1071 is detected at it
On or near touch operation after, send processor 110 to determine the type of touch event, be followed by subsequent processing device 110 according to touch
The type for touching event provides corresponding visual output on display panel 1061.Although in the figure 7, touch panel 1071 and display
Panel 1061 is to realize the function that outputs and inputs of terminal device as two independent components, but in some embodiments
In, can be integrated by touch panel 1071 and display panel 1061 and realize the function that outputs and inputs of terminal device, it is specific this
Place does not limit.
Interface unit 108 is the interface that external device (ED) is connect with terminal device 600.For example, external device (ED) may include having
Line or wireless head-band earphone port, external power supply (or battery charger) port, wired or wireless data port, storage card end
Mouth, port, the port audio input/output (I/O), video i/o port, earphone end for connecting the device with identification module
Mouthful etc..Interface unit 108 can be used for receiving the input (for example, data information, electric power etc.) from external device (ED) and
By one or more elements that the input received is transferred in terminal device 600 or can be used in 600 He of terminal device
Transmission data between external device (ED).
Memory 109 can be used for storing software program and various data.Memory 109 can include mainly storing program area
And storage data field, wherein storing program area can storage program area, application program (such as the sound needed at least one function
Sound playing function, image player function etc.) etc.；Storage data field can store according to mobile phone use created data (such as
Audio data, phone directory etc.) etc..In addition, memory 109 may include high-speed random access memory, can also include non-easy
The property lost memory, a for example, at least disk memory, flush memory device or other volatile solid-state parts.
Processor 110 is the control centre of terminal device, utilizes each of various interfaces and the entire terminal device of connection
A part by running or execute the software program and/or module that are stored in memory 109, and calls and is stored in storage
Data in device 109 execute the various functions and processing data of terminal device, to carry out integral monitoring to terminal device.Place
Reason device 110 may include one or more processing units；Optionally, processor 110 can integrate application processor and modulatedemodulate is mediated
Manage device, wherein the main processing operation system of application processor, user interface and application program etc., modem processor is main
Processing wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 110.
Terminal device 600 can also include the power supply 111 (such as battery) powered to all parts, optionally, power supply 111
Can be logically contiguous by power-supply management system and processor 110, to realize management charging by power-supply management system, put
The functions such as electricity and power managed.
In addition, terminal device 600 includes some unshowned function modules, details are not described herein.
Example IV,
With reference to shown in Fig. 8, the embodiment of the present application also provides a kind of terminal device, including：Processor 81, is shown memory 82
Show device 83 and is stored in the computer program that can be run on memory 82 and on the processor 81, the computer program quilt
Processor 81 realizes each process of above-mentioned notification message display methods embodiment when executing, and can reach identical technology effect
Fruit, to avoid repeating, which is not described herein again.
The embodiment of the present application also provides a kind of computer readable storage medium, and meter is stored on computer readable storage medium
Calculation machine program, the computer program realize each process of above-mentioned notification message display methods embodiment when being executed by processor,
And identical technique effect can be reached, to avoid repeating, which is not described herein again.Wherein, the computer readable storage medium,
Such as read-only memory (Read-Only Memory, abbreviation ROM), random access memory (Random Access Memory, letter
Claim RAM), magnetic disc or CD etc..
Wherein, terminal device provided by the embodiments of the present application, computer storage media are used to execute presented above
Corresponding method, therefore, attainable advantageous effect can refer to the advantageous effect in corresponding method presented above,
Details are not described herein again.
It should be noted that herein, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that process, method, article or device including a series of elements include not only those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or device institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including this
There is also other identical elements in the process of element, method, article or device.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, the technical solution of the application substantially in other words does the prior art
Going out the part of contribution can be expressed in the form of software products, which is stored in a storage medium
In (such as ROM/RAM, magnetic disc, CD), including some instructions are used so that a station terminal (can be mobile phone, computer, service
Device, air conditioner or network equipment etc.) execute each embodiment of the application described in method.
Embodiments herein is described above in conjunction with attached drawing, but the application be not limited to it is above-mentioned specific
Embodiment, the above mentioned embodiment is only schematical, rather than restrictive, those skilled in the art
Under the enlightenment of the application, the application objective and scope of the claimed protection are not being departed from, can also made very much
Form belongs within the protection of the application.
Claims (10)
1. a kind of notification message display methods, which is characterized in that including：
In the case where detecting the first notification message, the first attributive character is obtained；First attributive character includes message spy
It seeks peace environmental characteristic, the characteristic information is used to indicate the feature of first notification message, and the environmental characteristic is used to indicate
Detect the feature of environment when first notification message residing for the terminal device；
The click-through rate of first notification message is obtained according to first attributive character；The click-through rate of first notification message
For indicating that user enters the probability that first notification message corresponds to interface by first notification message；
If it is determined that the click-through rate of first notification message is greater than or equal to threshold value, then the first notice described in interface display is being notified
Message；
If it is determined that the click-through rate of first notification message is less than the threshold value, then not first described in the notice interface display
Notification message.
2. according to the method described in claim 1, it is characterized in that,
At least one second notification message has had been displayed on the notice interface；
First notification message described in notice interface display, including：
It is sorted to first notification message and at least one second notification message according to click-through rate；
According to ranking results, the first notification message described in the notice interface display, wherein the big notification message position of click-through rate
Before the small notification message of click-through rate.
3. according to the method described in claim 1, it is characterized in that,
The characteristic information, including：The classification of notification message, the theme of notification message, the keyword of notification message and described
At least one of mark of application belonging to notification message；
The environmental characteristic includes：At least one of network environment, period affiliated in one day and geographical location.
4. according to the method described in claim 1, it is characterized in that, described obtain the notice according to first attributive character
The click-through rate of message, including：
First attributive character is substituted into click-through rate prediction model to the click-through rate for calculating the notification message；
Wherein, the click-through rate prediction model is the model obtained according to training data and the training of preset algorithm model, institute
Stating training data includes：Multiple attributive character corresponding with the multiple notification messages detected in predetermined time period, with it is described
The corresponding multiple contextual features of multiple notification messages and user characteristics, the contextual feature of a notification message are used to indicate
User whether by one notification message enter the corresponding interface of one notification message.
5. according to the method described in claim 4, it is characterized in that, the user characteristics include：The gender of user, the year of user
Age, the occupation of user, the salary level of user, the condition of assets of user and user at least one of interest characteristics.
6. a kind of terminal device, which is characterized in that including：
Detection unit, in the case where detecting the first notification message, obtaining the first attributive character, first attribute is special
Sign includes the characteristic information and environmental characteristic, and the characteristic information is used to indicate the feature of first notification message, the environment
Feature is used to indicate the feature of the environment residing for terminal device when detecting first notification message；
Processing unit, first attributive character for being obtained according to the detection unit obtain first notification message
Click-through rate；The click-through rate of first notification message disappears for indicating that user enters the notice by first notification message
The probability at the corresponding interface of breath；
Display unit, in the case where determining that the click-through rate of first notification message is greater than or equal to threshold value, notifying
First notification message described in interface display；In the case where determining that the click-through rate of first notification message is less than the threshold value,
Not the first notification message described in the notice interface display.
7. terminal device according to claim 6, which is characterized in that
At least one second notification message has had been displayed on the notice interface；
The display unit is additionally operable to according to click-through rate to first notification message and at least one second notification message
Sequence；According to ranking results, the first notification message described in the notice interface display, wherein the big notification message of click-through rate
Before the notification message small positioned at click-through rate.
8. terminal device according to claim 6, which is characterized in that
The characteristic information, including：The classification of notification message, the theme of notification message, the keyword of notification message and described
At least one of mark of application belonging to notification message；
The environmental characteristic includes：At least one of network environment, period affiliated in one day and geographical location.
9. terminal device according to claim 6, which is characterized in that
The processing unit disappears specifically for will calculate the notice in first attributive character substitution click-through rate prediction model
The click-through rate of breath；
Wherein, the click-through rate prediction model is the model obtained according to training data and the training of preset algorithm model, institute
Stating training data includes：Multiple attributive character corresponding with the multiple notification messages detected in predetermined time period, with it is described
The corresponding multiple contextual features of multiple notification messages and user characteristics, the contextual feature of a notification message are used to indicate
User whether by one notification message enter the corresponding display interface of one notification message.
10. a kind of terminal device, which is characterized in that including：It processor, memory, display and is stored on the memory
And the computer program that can be run on the processor, such as right is realized when the computer program is executed by the processor
It is required that the step of notification message display methods described in any one of 1 to 5.
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| CN201810205091.0A CN108595481A (en) | 2018-03-13 | 2018-03-13 | A kind of notification message display methods and terminal device |
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| CN201810205091.0A CN108595481A (en) | 2018-03-13 | 2018-03-13 | A kind of notification message display methods and terminal device |
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