CN108280676A - A kind of method, apparatus and terminal device carrying out advertising display based on sliding window - Google Patents
A kind of method, apparatus and terminal device carrying out advertising display based on sliding window Download PDFInfo
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Abstract
Description
技术领域technical field
本申请实施例涉及互联网技术领域,尤其涉及一种基于滑动视窗进行广告展示的方法、装置和终端设备。The embodiments of the present application relate to the technical field of the Internet, and in particular to a method, device and terminal device for displaying advertisements based on sliding windows.
背景技术Background technique
在移动互联网时代,很多应用都会在内容信息流列表中插入广告,通过广告来增加收入,广告也将是信息流列表中的一项。为了实现较好的用户体验,向上或者向下滑动的时候,广告内容的也将跟随信息流一起滑动。In the era of mobile Internet, many applications will insert advertisements in the content information flow list to increase revenue through advertisements, and advertisements will also be an item in the information flow list. In order to achieve a better user experience, when sliding up or down, the advertisement content will also slide along with the information flow.
但由于信息流中的广告内容展示栏目高度一般都是固定的,并且广告内容展示栏目高度通常较低,这将给广告信息的完整展示带来一些困难。如果需要查看广告内容详情,则必须通过用户的点击操作进入广告信息的页面才能查看广告信息。However, since the height of the advertisement content display column in the information flow is generally fixed, and the height of the advertisement content display column is usually low, this will bring some difficulties to the complete display of the advertisement information. If you need to view the details of the advertisement content, you must enter the page of the advertisement information through the user's click operation to view the advertisement information.
因此,如何实现广告信息的展示成为现有技术中亟待解决的技术问题。Therefore, how to realize the display of advertisement information has become a technical problem to be solved urgently in the prior art.
发明内容Contents of the invention
本申请实施例提供了一种基于滑动视窗进行广告展示的方法、装置和终端设备,其增加了广告信息的展示率与曝光率,简化用户查看全部广告内容的操作。The embodiment of the present application provides a method, device and terminal device for displaying advertisements based on a sliding window, which increases the display rate and exposure rate of advertisement information, and simplifies the operation for users to view all advertisement contents.
根据本申请实施例的一个方面,提供了一种基于滑动视窗进行广告展示的方法,所述方法包括:According to an aspect of an embodiment of the present application, a method for displaying advertisements based on a sliding window is provided, the method comprising:
根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息;Obtain information flow sliding information corresponding to the user gesture operation according to the received user gesture operation;
依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。According to the sliding information of the information flow, the advertisement window is controlled to slide following the sliding of the information flow, and the advertisement information is displayed sequentially.
根据本申请实施例的另一个方面,还提供了一种基于滑动视窗进行广告展示的装置,所述装置包括:According to another aspect of the embodiment of the present application, there is also provided a device for displaying advertisements based on sliding windows, the device comprising:
信息获得模块,用于根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息;An information obtaining module, configured to obtain information flow sliding information corresponding to the user gesture operation according to the received user gesture operation;
信息展示模块,用于依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。The information display module is used to control the advertisement window to slide along with the sliding of the information flow according to the sliding information of the information flow, and display the advertisement information in sequence.
根据本申请实施例的又一个方面,还提供了一种终端设备,包括:处理器、存储器、通信接口和通信总线,所述处理器、所述存储器和所述通信接口通过所述通信总线完成相互间的通信;所述存储器用于存放至少一可执行指令,所述可执行指令使所述处理器执行如上所述的基于滑动视窗进行广告展示的方法对应的操作。According to yet another aspect of the embodiments of the present application, there is also provided a terminal device, including: a processor, a memory, a communication interface, and a communication bus, and the processor, the memory, and the communication interface are completed through the communication bus Mutual communication; the memory is used to store at least one executable instruction, and the executable instruction causes the processor to execute the operations corresponding to the above-mentioned method for displaying advertisements based on sliding windows.
根据本申请实施例提供的技术方案,本申请实施例根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息,并依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。由此可知,本申请实施例可以通过用户手势操作控制所述广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。因此,本申请实施例增加了广告信息的展示率与曝光率,简化用户查看全部广告内容的操作。According to the technical solution provided by the embodiment of the application, the embodiment of the application obtains the information flow sliding information corresponding to the user gesture operation according to the received user gesture operation, and controls the advertisement window to follow the information according to the information flow sliding information Swipe through the stream to display the advertisement information in turn. It can be seen that, in the embodiment of the present application, the advertisement window may be controlled to slide along with the sliding of the information flow through user gesture operation, and the advertisement information may be displayed sequentially. Therefore, the embodiment of the present application increases the display rate and exposure rate of advertisement information, and simplifies the operation for users to view all advertisement contents.
附图说明Description of drawings
图1是根据本申请实施例一的一种基于滑动视窗进行广告展示的方法的步骤流程图;FIG. 1 is a flow chart of the steps of a method for displaying advertisements based on a sliding window according to Embodiment 1 of the present application;
图2是根据本申请实施例二的一种基于滑动视窗进行广告展示的方法的步骤流程图;FIG. 2 is a flow chart of the steps of a method for displaying advertisements based on a sliding window according to Embodiment 2 of the present application;
图3是根据本申请实施例二的一种基于滑动视窗进行广告展示的方法的一展示页面图;Fig. 3 is a display page diagram of a method for displaying advertisements based on a sliding window according to Embodiment 2 of the present application;
图4是根据本申请实施例二的一种基于滑动视窗进行广告展示的方法的另一展示页面图;Fig. 4 is another display page diagram of a method for displaying advertisements based on a sliding window according to Embodiment 2 of the present application;
图5根据本申请实施例三的一种基于滑动视窗进行广告展示的装置的结构框图;FIG. 5 is a structural block diagram of a device for displaying advertisements based on a sliding window according to Embodiment 3 of the present application;
图6是根据本申请实施例五的一种终端设备的结构框图。FIG. 6 is a structural block diagram of a terminal device according to Embodiment 5 of the present application.
具体实施方式Detailed ways
下面结合附图(若干附图中相同的标号表示相同的元素)和实施例,对本申请实施例的具体实施方式作进一步详细说明。以下实施例用于说明本申请,但不用来限制本申请的范围。The specific implementation manners of the embodiments of the present application will be described in further detail below in conjunction with the accompanying drawings (the same symbols in several drawings indicate the same elements) and the embodiments. The following examples are used to illustrate the present application, but not to limit the scope of the present application.
本领域技术人员可以理解,本申请实施例中的“第一”、“第二”等术语仅用于区别不同步骤、设备或模块等,既不代表任何特定技术含义,也不表示它们之间的必然逻辑顺序。Those skilled in the art can understand that terms such as "first" and "second" in the embodiments of the present application are only used to distinguish different steps, devices or modules, etc. necessary logical sequence.
实施例一Embodiment one
参照图1,示出了根据本申请实施例一的一种基于滑动视窗进行广告展示的方法的步骤流程图。Referring to FIG. 1 , it shows a flowchart of steps of a method for displaying advertisements based on sliding windows according to Embodiment 1 of the present application.
值得说明的是,本申请所述步骤S101至S102并不代表其执行的先后顺序。It is worth noting that the steps S101 to S102 described in this application do not represent the order in which they are executed.
本实施例的基于滑动视窗进行广告展示的方法包括以下步骤:The method for displaying advertisements based on sliding windows in this embodiment includes the following steps:
步骤S101:根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息。Step S101: Obtain information flow sliding information corresponding to the user gesture operation according to the received user gesture operation.
具体地,用户通过触摸屏等硬件设备进行输入,发送用户手势操作,本申请实施例接收所述用户手势操作,并对所述用户手势操作进行识别处理,获得所述用户手势操作对应的信息流滑动信息。Specifically, the user performs input through a hardware device such as a touch screen, and sends a user gesture operation. In the embodiment of the present application, the user gesture operation is received, and the user gesture operation is identified and processed, and the information flow corresponding to the user gesture operation is obtained. information.
用户手势操作对应的信息流滑动信息可以通过现有算法实现,故在此不再赘述。The information flow sliding information corresponding to the user's gesture operation can be realized by an existing algorithm, so details will not be described here.
在本实施例具体实现中,所述滑动信息包括:In the specific implementation of this embodiment, the sliding information includes:
滑动方向和滑动速度。Swipe direction and swipe speed.
用户手势操作的滑动方向包括左右滑动操作和上下滑动操作。用户通过左右滑动操作来实现对信息流的左右移动,加载更多的页面内容。用户通过上下滑动操作来实现对信息流的上下移动,加载更多的页面内容。The sliding direction of the user's gesture operation includes a left-right sliding operation and an up-down sliding operation. The user can move the information flow left and right by sliding left and right, and load more page content. Users can move up and down the information flow by sliding up and down, and load more page content.
用户手势操作的滑动速度和所述信息流的滑动速度相对应,通过控制所述用户手势操作的滑动速度来控制所述信息流的滑动速度。The sliding speed of the user's gesture operation corresponds to the sliding speed of the information flow, and the sliding speed of the information flow is controlled by controlling the sliding speed of the user's gesture operation.
步骤S102:依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。Step S102: According to the sliding information of the information flow, control the advertisement window to slide along with the sliding of the information flow, and display the advertisement information in sequence.
具体地,本实施例获得所述信息流滑动信息,广告视窗会跟随所述信息流的滑动进行滑动,通过所述广告视窗依次展示广告信息。本实施例通过信息流滑动的同时,依次展示所述广告信息,从而无需点击广告视窗浏览广告信息,简化了用户的操作。Specifically, this embodiment obtains the sliding information of the information flow, and the advertisement window will slide along with the sliding of the information flow, and the advertisement information is sequentially displayed through the advertisement window. In this embodiment, the advertisement information is displayed sequentially while the information flow is sliding, so that there is no need to click on the advertisement window to browse the advertisement information, which simplifies the operation of the user.
由此可知,本申请实施例根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息,并依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。由此可知,本申请实施例可以通过用户手势操作控制所述广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。因此,本申请实施例增加了广告信息的展示率与曝光率,简化用户查看全部广告内容的操作。It can be seen from this that the embodiment of the present application obtains the information flow sliding information corresponding to the user gesture operation according to the received user gesture operation, and controls the advertisement window to slide following the information flow sliding according to the information flow sliding information, Advertisement information is displayed sequentially. It can be seen that, in the embodiment of the present application, the advertisement window may be controlled to slide along with the sliding of the information flow through user gesture operation, and the advertisement information may be displayed sequentially. Therefore, the embodiment of the present application increases the display rate and exposure rate of advertisement information, and simplifies the operation for users to view all advertisement contents.
本实施例的基于滑动视窗进行广告展示的方法可以由任意适当的具有基于滑动视窗进行广告展示的能力的设备执行,包括但不限于:各种终端设备或者服务端,包括但不限于PC机、平板电脑、移动终端等。The method for displaying advertisements based on sliding windows in this embodiment can be performed by any appropriate device capable of displaying advertisements based on sliding windows, including but not limited to: various terminal devices or servers, including but not limited to PCs, Tablet PCs, mobile terminals, etc.
实施例二Embodiment two
参照图2,示出了根据本申请实施例二的一种基于滑动视窗进行广告展示的方法的步骤流程图。Referring to FIG. 2 , it shows a flowchart of steps of a method for displaying advertisements based on sliding windows according to Embodiment 2 of the present application.
值得说明的是,本申请所述步骤S201至S202并不代表其执行的先后顺序。It is worth noting that the steps S201 to S202 described in this application do not represent the order in which they are executed.
本实施例的基于滑动视窗进行广告展示的方法包括以下步骤:The method for displaying advertisements based on sliding windows in this embodiment includes the following steps:
步骤S201:根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息。Step S201: Obtain information flow sliding information corresponding to the user gesture operation according to the received user gesture operation.
具体地,用户通过触摸屏等硬件设备进行输入,发送用户手势操作,本申请实施例接收所述用户手势操作,并对所述用户手势操作进行识别处理,获得所述用户手势操作对应的信息流滑动信息。Specifically, the user performs input through a hardware device such as a touch screen, and sends a user gesture operation. In the embodiment of the present application, the user gesture operation is received, and the user gesture operation is identified and processed, and the information flow corresponding to the user gesture operation is obtained. information.
用户手势操作对应的信息流滑动信息可以通过现有算法实现,故在此不再赘述。The information flow sliding information corresponding to the user's gesture operation can be realized by an existing algorithm, so details will not be described here.
在本实施例具体实现中,所述滑动信息包括:In the specific implementation of this embodiment, the sliding information includes:
滑动方向和滑动速度。Swipe direction and swipe speed.
用户手势操作的滑动方向包括左右滑动操作和上下滑动操作。用户通过左右滑动操作来实现对信息流的左右移动,加载更多的页面内容。用户通过上下滑动操作来实现对信息流的上下移动,加载更多的页面内容。The sliding direction of the user's gesture operation includes a left-right sliding operation and an up-down sliding operation. The user can move the information flow left and right by sliding left and right, and load more page content. Users can move up and down the information flow by sliding up and down, and load more page content.
用户手势操作的滑动速度和所述信息流的滑动速度相对应,通过控制所述用户手势操作的滑动速度来控制所述信息流的滑动速度。The sliding speed of the user's gesture operation corresponds to the sliding speed of the information flow, and the sliding speed of the information flow is controlled by controlling the sliding speed of the user's gesture operation.
步骤S202:所述广告视窗为所述信息流的页面中可对广告信息进行展示的窗口,所述信息流的页面和所述广告信息的页面为叠加的两层,所述信息流的页面为前景层,所述广告信息的页面为背景层,令所述信息流的页面以及所述广告视窗沿所述滑动方向,以滑动速度进行滑动,作为背景层的所述广告信息的页面位置不动,所述广告信息通过所述广告视窗进行依次展示。Step S202: The advertisement window is a window that can display advertisement information in the page of the information flow, the page of the information flow and the page of the advertisement information are two superimposed layers, and the page of the information flow is The foreground layer, the page of the advertisement information is the background layer, so that the page of the information flow and the advertisement window slide along the sliding direction at a sliding speed, and the position of the page of the advertisement information as the background layer does not change , the advertisement information is sequentially displayed through the advertisement window.
本实施例获得所述信息流滑动信息,广告视窗会跟随所述信息流的滑动进行滑动,通过所述广告视窗依次展示广告信息。本实施例通过信息流滑动的同时,依次展示所述广告信息,从而无需点击广告视窗浏览广告信息,简化了用户的操作。In this embodiment, the sliding information of the information flow is obtained, and the advertisement window will slide along with the sliding of the information flow, and the advertisement information will be displayed sequentially through the advertisement window. In this embodiment, the advertisement information is displayed sequentially while the information flow is sliding, so that there is no need to click on the advertisement window to browse the advertisement information, which simplifies the operation of the user.
具体地,参见图3,所述用户手势操作为向上滑动,信息流中的视图A、视图B以及视图C向上滑动,其中所述信息流中的广告视窗301跟随所述信息流向上滑动。因此,作为前景层的所述信息流和所述广告视窗301向上滑动,作为背景层的所述广告信息的页面位置不动,通过所述广告视窗可以依次展示所述背景层的所述广告信息。Specifically, referring to FIG. 3 , the user gesture operation is sliding up, and view A, view B, and view C in the information stream slide up, and the advertisement window 301 in the information stream slides up following the information stream. Therefore, the information flow as the foreground layer and the advertisement window 301 slide upwards, the page position of the advertisement information as the background layer remains unchanged, and the advertisement information of the background layer can be displayed in sequence through the advertisement window .
参见图4,所述用户手势操作为向下滑动,信息流中的视图A、视图B以及视图C向下滑动,其中所述信息流中的广告视窗401跟随所述信息流向下滑动。因此,作为前景层的所述信息流和所述广告视窗401向下滑动,作为背景层的所述广告信息的页面位置不动,通过所述广告视窗可以依次展示所述背景层的所述广告信息。Referring to FIG. 4 , the user gesture operation is sliding down, and view A, view B, and view C in the information stream slide down, and the advertisement window 401 in the information stream slides down following the information stream. Therefore, the information flow as the foreground layer and the advertisement window 401 slide down, and the page position of the advertisement information as the background layer remains unchanged, and the advertisements of the background layer can be displayed in sequence through the advertisement window information.
由此可知,本申请实施例根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息,并依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。由此可知,本申请实施例可以通过用户手势操作控制所述广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。因此,本申请实施例增加了广告信息的展示率与曝光率,简化用户查看全部广告内容的操作。It can be seen from this that the embodiment of the present application obtains the information flow sliding information corresponding to the user gesture operation according to the received user gesture operation, and controls the advertisement window to slide following the information flow sliding according to the information flow sliding information, Advertisement information is displayed sequentially. It can be seen that, in the embodiment of the present application, the advertisement window may be controlled to slide along with the sliding of the information flow through user gesture operation, and the advertisement information may be displayed sequentially. Therefore, the embodiment of the present application increases the display rate and exposure rate of advertisement information, and simplifies the operation for users to view all advertisement contents.
本实施例的基于滑动视窗进行广告展示的方法可以由任意适当的具有基于滑动视窗进行广告展示的能力的设备执行,包括但不限于:各种终端设备或者服务端,包括但不限于PC机、平板电脑、移动终端等。The method for displaying advertisements based on sliding windows in this embodiment can be performed by any appropriate device capable of displaying advertisements based on sliding windows, including but not limited to: various terminal devices or servers, including but not limited to PCs, Tablet PCs, mobile terminals, etc.
实施例三Embodiment Three
参照图5,示出了根据本申请实施例三的一种基于滑动视窗进行广告展示的装置的结构框图。Referring to FIG. 5 , it shows a structural block diagram of an apparatus for displaying advertisements based on sliding windows according to Embodiment 3 of the present application.
本实施例的基于滑动视窗进行广告展示的装置包括:The device for displaying advertisements based on sliding windows in this embodiment includes:
信息获得模块501,用于根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息。The information obtaining module 501 is configured to obtain information flow sliding information corresponding to the user gesture operation according to the received user gesture operation.
信息展示模块502,用于依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。The information display module 502 is configured to control the advertisement window to slide following the sliding of the information flow according to the information flow sliding information, and display the advertisement information in sequence.
具体地,用户通过触摸屏等硬件设备进行输入,发送用户手势操作,本申请实施例接收所述用户手势操作,并对所述用户手势操作进行识别处理,获得所述用户手势操作对应的信息流滑动信息。Specifically, the user performs input through a hardware device such as a touch screen, and sends a user gesture operation. In the embodiment of the present application, the user gesture operation is received, and the user gesture operation is identified and processed, and the information flow corresponding to the user gesture operation is obtained. information.
用户手势操作对应的信息流滑动信息可以通过现有算法实现,故在此不再赘述。The information flow sliding information corresponding to the user's gesture operation can be realized by an existing algorithm, so details will not be described here.
在本实施例具体实现中,所述滑动信息包括:In the specific implementation of this embodiment, the sliding information includes:
滑动方向和滑动速度。Swipe direction and swipe speed.
用户手势操作的滑动方向包括左右滑动操作和上下滑动操作。用户通过左右滑动操作来实现对信息流的左右移动,加载更多的页面内容。用户通过上下滑动操作来实现对信息流的上下移动,加载更多的页面内容。The sliding direction of the user's gesture operation includes a left-right sliding operation and an up-down sliding operation. The user can move the information flow left and right by sliding left and right, and load more page content. Users can move up and down the information flow by sliding up and down, and load more page content.
用户手势操作的滑动速度和所述信息流的滑动速度相对应,通过控制所述用户手势操作的滑动速度来控制所述信息流的滑动速度。The sliding speed of the user's gesture operation corresponds to the sliding speed of the information flow, and the sliding speed of the information flow is controlled by controlling the sliding speed of the user's gesture operation.
具体地,本实施例获得所述信息流滑动信息,广告视窗会跟随所述信息流的滑动进行滑动,通过所述广告视窗依次展示广告信息。本实施例通过信息流滑动的同时,依次展示所述广告信息,从而无需点击广告视窗浏览广告信息,简化了用户的操作。Specifically, this embodiment obtains the sliding information of the information flow, and the advertisement window will slide along with the sliding of the information flow, and the advertisement information is sequentially displayed through the advertisement window. In this embodiment, the advertisement information is displayed sequentially while the information flow is sliding, so that there is no need to click on the advertisement window to browse the advertisement information, which simplifies the operation of the user.
由此可知,本申请实施例根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息,并依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。由此可知,本申请实施例可以通过用户手势操作控制所述广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。因此,本申请实施例增加了广告信息的展示率与曝光率,简化用户查看全部广告内容的操作。It can be seen from this that the embodiment of the present application obtains the information flow sliding information corresponding to the user gesture operation according to the received user gesture operation, and controls the advertisement window to slide following the information flow sliding according to the information flow sliding information, Advertisement information is displayed sequentially. It can be seen that, in the embodiment of the present application, the advertisement window may be controlled to slide along with the sliding of the information flow through user gesture operation, and the advertisement information may be displayed sequentially. Therefore, the embodiment of the present application increases the display rate and exposure rate of advertisement information, and simplifies the operation for users to view all advertisement contents.
本实施例的基于滑动视窗进行广告展示的装置可以由任意适当的具有基于滑动视窗进行广告展示的能力的设备执行,包括但不限于:各种终端设备或者服务端,包括但不限于PC机、平板电脑、移动终端等。The apparatus for displaying advertisements based on sliding windows in this embodiment can be executed by any appropriate device capable of displaying advertisements based on sliding windows, including but not limited to: various terminal devices or servers, including but not limited to PCs, Tablet PCs, mobile terminals, etc.
实施例四Embodiment Four
本实施例的基于滑动视窗进行广告展示的装置包括信息获得模块501以及信息展示模块502。The device for displaying advertisements based on sliding windows in this embodiment includes an information obtaining module 501 and an information display module 502 .
具体地,用户通过触摸屏等硬件设备进行输入,发送用户手势操作,本申请实施例接收所述用户手势操作,并对所述用户手势操作进行识别处理,获得所述用户手势操作对应的信息流滑动信息。Specifically, the user performs input through a hardware device such as a touch screen, and sends a user gesture operation. In the embodiment of the present application, the user gesture operation is received, and the user gesture operation is identified and processed, and the information flow corresponding to the user gesture operation is obtained. information.
用户手势操作对应的信息流滑动信息可以通过现有算法实现,故在此不再赘述。The information flow sliding information corresponding to the user's gesture operation can be realized by an existing algorithm, so details will not be described here.
在本实施例具体实现中,所述滑动信息包括:In the specific implementation of this embodiment, the sliding information includes:
滑动方向和滑动速度。Swipe direction and swipe speed.
用户手势操作的滑动方向包括左右滑动操作和上下滑动操作。用户通过左右滑动操作来实现对信息流的左右移动,加载更多的页面内容。用户通过上下滑动操作来实现对信息流的上下移动,加载更多的页面内容。The sliding direction of the user's gesture operation includes a left-right sliding operation and an up-down sliding operation. The user can move the information flow left and right by sliding left and right, and load more page content. Users can move up and down the information flow by sliding up and down, and load more page content.
用户手势操作的滑动速度和所述信息流的滑动速度相对应,通过控制所述用户手势操作的滑动速度来控制所述信息流的滑动速度。The sliding speed of the user's gesture operation corresponds to the sliding speed of the information flow, and the sliding speed of the information flow is controlled by controlling the sliding speed of the user's gesture operation.
所述广告视窗为所述信息流的页面中可对广告信息进行展示的窗口,所述信息流的页面和所述广告信息的页面为叠加的两层,所述信息流的页面为前景层,所述广告信息的页面为背景层。The advertisement window is a window that can display advertisement information in the page of the information flow, the page of the information flow and the page of the advertisement information are two superimposed layers, the page of the information flow is the foreground layer, The page of the advertisement information is the background layer.
所述信息展示模块502具体为:令所述信息流的页面以及所述广告视窗沿所述滑动方向,以滑动速度进行滑动,作为背景层的所述广告信息的页面位置不动,所述广告信息通过所述广告视窗进行依次展示。The information display module 502 is specifically: make the page of the information flow and the advertisement window slide along the sliding direction at a sliding speed, the position of the advertisement information page as the background layer remains unchanged, and the advertisement window The information is sequentially displayed through the advertisement window.
本实施例获得所述信息流滑动信息,广告视窗会跟随所述信息流的滑动进行滑动,通过所述广告视窗依次展示广告信息。本实施例通过信息流滑动的同时,依次展示所述广告信息,从而无需点击广告视窗浏览广告信息,简化了用户的操作。In this embodiment, the sliding information of the information flow is obtained, and the advertisement window will slide along with the sliding of the information flow, and the advertisement information will be displayed sequentially through the advertisement window. In this embodiment, the advertisement information is displayed sequentially while the information flow is sliding, so that there is no need to click on the advertisement window to browse the advertisement information, which simplifies the operation of the user.
具体地,参见图3,所述用户手势操作为向上滑动,信息流中的视图A、视图B以及视图C向上滑动,其中所述信息流中的广告视窗301跟随所述信息流向上滑动。因此,作为前景层的所述信息流和所述广告视窗301向上滑动,作为背景层的所述广告信息的页面位置不动,通过所述广告视窗可以依次展示所述背景层的所述广告信息。Specifically, referring to FIG. 3 , the user gesture operation is sliding up, and view A, view B, and view C in the information stream slide up, and the advertisement window 301 in the information stream slides up following the information stream. Therefore, the information flow as the foreground layer and the advertisement window 301 slide upwards, the page position of the advertisement information as the background layer remains unchanged, and the advertisement information of the background layer can be displayed in sequence through the advertisement window .
参见图4,所述用户手势操作为向下滑动,信息流中的视图A、视图B以及视图C向下滑动,其中所述信息流中的广告视窗401跟随所述信息流向下滑动。因此,作为前景层的所述信息流和所述广告视窗401向下滑动,作为背景层的所述广告信息的页面位置不动,通过所述广告视窗可以依次展示所述背景层的所述广告信息。Referring to FIG. 4 , the user gesture operation is sliding down, and view A, view B, and view C in the information stream slide down, and the advertisement window 401 in the information stream slides down following the information stream. Therefore, the information flow as the foreground layer and the advertisement window 401 slide down, and the page position of the advertisement information as the background layer remains unchanged, and the advertisements of the background layer can be displayed in sequence through the advertisement window information.
由此可知,本申请实施例根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息,并依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。由此可知,本申请实施例可以通过用户手势操作控制所述广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。因此,本申请实施例增加了广告信息的展示率与曝光率,简化用户查看全部广告内容的操作。It can be seen from this that the embodiment of the present application obtains the information flow sliding information corresponding to the user gesture operation according to the received user gesture operation, and controls the advertisement window to slide following the information flow sliding according to the information flow sliding information, Advertisement information is displayed sequentially. It can be seen that, in the embodiment of the present application, the advertisement window may be controlled to slide along with the sliding of the information flow through user gesture operation, and the advertisement information may be displayed sequentially. Therefore, the embodiment of the present application increases the display rate and exposure rate of advertisement information, and simplifies the operation for users to view all advertisement contents.
本实施例的基于滑动视窗进行广告展示的装置可以由任意适当的具有基于滑动视窗进行广告展示的能力的设备执行,包括但不限于:各种终端设备或者服务端,包括但不限于PC机、平板电脑、移动终端等。The apparatus for displaying advertisements based on sliding windows in this embodiment can be executed by any appropriate device capable of displaying advertisements based on sliding windows, including but not limited to: various terminal devices or servers, including but not limited to PCs, Tablet PCs, mobile terminals, etc.
实施例五Embodiment five
参照图6,示出了根据本申请实施例五的一种终端设备的结构框图,本申请具体实施例并不对终端设备的具体实现做限定。Referring to FIG. 6 , it shows a structural block diagram of a terminal device according to Embodiment 5 of the present application. The specific embodiment of the present application does not limit the specific implementation of the terminal device.
如图6所示,该终端设备可以包括:处理器(processor)602、通信接口(Communications Interface)604、存储器(memory)606、以及通信总线608。As shown in FIG. 6 , the terminal device may include: a processor (processor) 602 , a communication interface (Communications Interface) 604 , a memory (memory) 606 , and a communication bus 608 .
其中:in:
处理器602、通信接口604、以及存储器606通过通信总线608完成相互间的通信。The processor 602 , the communication interface 604 , and the memory 606 communicate with each other through the communication bus 608 .
通信接口604,用于与其它设备比如其它终端或服务端等的网元通信。The communication interface 604 is used to communicate with network elements such as other devices such as other terminals or servers.
处理器602,用于执行程序610,具体可以执行上述基于滑动视窗进行广告展示的方法实施例中的相关步骤。The processor 602 is configured to execute the program 610, specifically, may execute relevant steps in the above embodiment of the method for displaying advertisements based on sliding windows.
具体地,程序610可以包括程序代码,该程序代码包括计算机操作指令。Specifically, the program 610 may include program codes including computer operation instructions.
处理器602可能是中央处理器CPU,或者是特定集成电路ASIC(ApplicationSpecific Integrated Circuit),或者是被配置成实施本申请实施例的一个或多个集成电路。终端设备包括的一个或多个处理器,可以是同一类型的处理器,如一个或多个CPU;也可以是不同类型的处理器,如一个或多个CPU以及一个或多个ASIC。The processor 602 may be a central processing unit CPU, or an ASIC (Application Specific Integrated Circuit), or one or more integrated circuits configured to implement the embodiments of the present application. The one or more processors included in the terminal device may be of the same type, such as one or more CPUs, or may be different types of processors, such as one or more CPUs and one or more ASICs.
存储器606,用于存放程序610。存储器606可能包含高速RAM存储器,也可能还包括非易失性存储器(non-volatile memory),例如至少一个磁盘存储器。The memory 606 is used to store the program 610 . The memory 606 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.
程序610具体可以用于使得处理器602执行以下操作:根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息;依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。The program 610 can be specifically configured to enable the processor 602 to perform the following operations: according to the received user gesture operation, obtain the information flow sliding information corresponding to the user gesture operation; according to the information flow sliding information, control the advertisement window to follow the information flow Swipe to display the advertisement information in turn.
在一种可选的实施方式中,所述滑动信息包括:滑动方向和滑动速度。In an optional implementation manner, the sliding information includes: a sliding direction and a sliding speed.
在一种可选的实施方式中,所述广告视窗为所述信息流的页面中可对广告信息进行展示的窗口。In an optional implementation manner, the advertisement window is a window on a page of the information flow where advertisement information can be displayed.
在一种可选的实施方式中,所述信息流的页面和所述广告信息的页面为叠加的两层,所述信息流的页面为前景层,所述广告信息的页面为背景层。In an optional implementation manner, the page of the information flow and the page of the advertisement information are two superimposed layers, the page of the information flow is a foreground layer, and the page of the advertisement information is a background layer.
在一种可选的实施方式中,程序610还用于令所述信息流的页面以及所述广告视窗沿所述滑动方向,以滑动速度进行滑动,作为背景层的所述广告信息的页面位置不动,所述广告信息通过所述广告视窗进行依次展示。In an optional implementation, the program 610 is also used to make the page of the information flow and the advertisement window slide along the sliding direction at a sliding speed, as the page position of the advertisement information on the background layer does not move, the advertisement information is sequentially displayed through the advertisement window.
由此可知,本申请实施例根据接收的用户手势操作,获得所述用户手势操作对应的信息流滑动信息,并依据所述信息流滑动信息,控制广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。由此可知,本申请实施例可以通过用户手势操作控制所述广告视窗跟随所述信息流的滑动进行滑动,依次对广告信息进行展示。因此,本申请实施例增加了广告信息的展示率与曝光率,简化用户查看全部广告内容的操作。It can be seen from this that the embodiment of the present application obtains the information flow sliding information corresponding to the user gesture operation according to the received user gesture operation, and controls the advertisement window to slide following the information flow sliding according to the information flow sliding information, Advertisement information is displayed sequentially. It can be seen that, in the embodiment of the present application, the advertisement window may be controlled to slide along with the sliding of the information flow through user gesture operation, and the advertisement information may be displayed sequentially. Therefore, the embodiment of the present application increases the display rate and exposure rate of advertisement information, and simplifies the operation for users to view all advertisement contents.
上述根据本申请实施例的方法可在硬件、固件中实现,或者被实现为可存储在记录介质(诸如CD ROM、RAM、软盘、硬盘或磁光盘)中的软件或计算机代码,或者被实现通过网络下载的原始存储在远程记录介质或非暂时机器可读介质中并将被存储在本地记录介质中的计算机代码,从而在此描述的方法可被存储在使用通用计算机、专用处理器或者可编程或专用硬件(诸如ASIC或FPGA)的记录介质上的这样的软件处理。可以理解,计算机、处理器、微处理器控制器或可编程硬件包括可存储或接收软件或计算机代码的存储组件(例如,RAM、ROM、闪存等),当所述软件或计算机代码被计算机、处理器或硬件访问且执行时,实现在此描述的基于滑动视窗进行广告展示的方法。此外,当通用计算机访问用于实现在此示出的基于滑动视窗进行广告展示的方法的代码时,代码的执行将通用计算机转换为用于执行在此示出的基于滑动视窗进行广告展示的方法的专用计算机。The above method according to the embodiment of the present application can be implemented in hardware, firmware, or as software or computer code that can be stored in a recording medium (such as CD ROM, RAM, floppy disk, hard disk, or magneto-optical disk), or implemented by Computer code downloaded from a network that is originally stored on a remote recording medium or a non-transitory machine-readable medium and will be stored on a local recording medium so that the methods described herein can be stored on a computer code using a general-purpose computer, a dedicated processor, or a programmable Such software processing on a recording medium of dedicated hardware such as ASIC or FPGA. It will be appreciated that a computer, processor, microprocessor controller, or programmable hardware includes memory components (e.g., RAM, ROM, flash memory, etc.) that can store or receive software or computer code that, when When the processor or hardware accesses and executes, the method for displaying advertisements based on sliding windows described herein is implemented. In addition, when the general-purpose computer accesses the codes for implementing the method for displaying advertisements based on sliding windows shown here, the execution of the codes converts the general-purpose computer into the method for displaying advertisements based on sliding windows shown here. dedicated computer.
本领域普通技术人员可以意识到,结合本文中所公开的实施例描述的各示例的单元及方法步骤,能够以电子硬件、或者计算机软件和电子硬件的结合来实现。这些功能究竟以硬件还是软件方式来执行,取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能,但是这种实现不应认为超出本申请实施例的范围。Those skilled in the art can appreciate that the units and method steps of the examples described in conjunction with the embodiments disclosed herein can be implemented by electronic hardware, or a combination of computer software and electronic hardware. Whether these functions are executed by hardware or software depends on the specific application and design constraints of the technical solution. Professionals and technicians may use different methods to implement the described functions for each specific application, but such implementation should not be regarded as exceeding the scope of the embodiments of the present application.
以上实施方式仅用于说明本申请实施例,而并非对本申请实施例的限制,有关技术领域的普通技术人员,在不脱离本申请实施例的精神和范围的情况下,还可以做出各种变化和变型,因此所有等同的技术方案也属于本申请实施例的范畴,本申请实施例的专利保护范围应由权利要求限定。The above implementations are only used to illustrate the embodiments of the application, rather than to limit the embodiments of the application. Those of ordinary skill in the relevant technical fields can also make various implementations without departing from the spirit and scope of the embodiments of the application Changes and modifications, so all equivalent technical solutions also belong to the scope of the embodiments of the present application, and the scope of patent protection of the embodiments of the present application should be defined by the claims.
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