CN107657472A - One kind promotes official documents and correspondence display methods and device - Google Patents

One kind promotes official documents and correspondence display methods and device Download PDF

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Publication number
CN107657472A
CN107657472A CN201710083440.1A CN201710083440A CN107657472A CN 107657472 A CN107657472 A CN 107657472A CN 201710083440 A CN201710083440 A CN 201710083440A CN 107657472 A CN107657472 A CN 107657472A
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CN
China
Prior art keywords
bonus pool
correspondence
official documents
fraction
reward
Prior art date
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CN201710083440.1A
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Chinese (zh)
Inventor
邹晓晨
王秀
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平安科技(深圳)有限公司
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Priority to CN201710083440.1A priority Critical patent/CN107657472A/en
Publication of CN107657472A publication Critical patent/CN107657472A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0207Discounts or incentives, e.g. coupons, rebates, offers or upsales
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0269Targeted advertisement based on user profile or attribute
    • G06Q30/0271Personalized advertisement

Abstract

The embodiment of the invention discloses one kind to promote official documents and correspondence display methods, excessively outmoded for solving the existing way of promotion, it is difficult to the problem of exciting the enthusiasm of client's participation activity.Present invention method includes:Obtain the face image of the targeted customer of picture pick-up device collection;The face image is given a mark, obtains the face value fraction of the targeted customer;Determined according to the face value fraction from the popularization official documents and correspondence prestored and display target promotes official documents and correspondence, operated with prompting extension worker to perform the event promotion according to the popularization official documents and correspondence requirement targeted customer, and after the event promotion operates and performs completion, provide the activity to the targeted customer and reward.The embodiment of the present invention also provides a kind of popularization official documents and correspondence display device.

Description

One kind promotes official documents and correspondence display methods and device
Technical field
The present invention relates to financial services industry, more particularly to a kind of popularization official documents and correspondence display methods and device.
Background technology
In product promotion activity, it is often necessary to reward to target customers' provision, pushed away with encouraging client to understand Wide product, and carry out the operation such as downloading APP, share action message to circle of friends, souvenir of taking pictures.
However, existing product promotion method typically gets reward using trivial games, the side such as reward is got with prize-winning short message Formula, for most of client, these ways of promotion past is outmoded, it is difficult to excites the enthusiasm of client's participation activity, reduces The effect of product promotion.
The content of the invention
The embodiments of the invention provide one kind to promote official documents and correspondence display methods and device, can excite user's acquirement activity reward Interest, strengthen the effect of product promotion.
A kind of popularization official documents and correspondence display methods provided in an embodiment of the present invention, including:
Obtain the face image of the targeted customer of picture pick-up device collection;
Recognition of face is carried out to the face image, obtains the characteristic information of the face image;
Given a mark according to the characteristic information and default marking rule, obtain the face value fraction of the targeted customer;
Targeted promotion official documents and correspondence, the targeted promotion text are determined from the popularization official documents and correspondence prestored according to the face value fraction Case includes event promotion operation and activity reward;
The targeted promotion official documents and correspondence is shown over the display, to prompt extension worker according to the popularization official documents and correspondence requirement institute State targeted customer and perform the event promotion operation, and after the event promotion operates and performs completion, used to the target Provide the activity reward in family.
Alternatively, targeted promotion official documents and correspondence, the mesh are determined from the popularization official documents and correspondence prestored according to the face value fraction Mark is promoted official documents and correspondence and specifically included including event promotion operation and activity reward:
Determine the fraction section that the face value fraction is fallen into;
A bonus pool corresponding with the fraction section is determined from default bonus pool set;
The activity reward of the targeted customer is obtained from the bonus pool of determination;
The targeted promotion official documents and correspondence corresponding with the activity reward obtained of determination in official documents and correspondence is promoted from what is prestored.
Alternatively, given a mark according to the characteristic information and default marking rule, obtain the face of the targeted customer Value fraction specifically includes:
Determine to participate in the bonus pool that reward is provided in default bonus pool set;
A bonus pool is randomly selected from the bonus pool for participating in reward and providing;
Obtain default grading parameters corresponding with the bonus pool randomly selected;
The face value fraction of the targeted customer is determined according to the grading parameters and the characteristic information, and causes what is determined The fraction section that the face value fraction is fallen into fraction section corresponding with the bonus pool randomly selected is consistent;
Wherein, prize scale corresponding to bonus pool is higher in the bonus pool set, then fraction corresponding to the bonus pool The value of section is bigger.
Specifically included optionally it is determined that participating in the bonus pool that reward is provided in default bonus pool set:
Obtain the remaining prize quantity of each bonus pool in the bonus pool set;
Determined to participate in the bonus pool of reward granting in each bonus pool according to the remaining prize quantity.
Alternatively, determine to participate in rewarding the bonus pool bag provided in each bonus pool according to the remaining prize quantity Include:
Judge whether the remaining prize quantity of each bonus pool is all higher than default first planned number threshold value;
If the remaining prize quantity of each bonus pool is all higher than default first planned number threshold value, by each prize Encourage pond and be determined to participate in the bonus pool that reward is provided;
If the remaining prize quantity of each bonus pool is not all higher than default first planned number threshold value, according to Remaining prize quantity is ranked up to each bonus pool from big to small, and remaining prize quantity then is more than into 0 and is located at Predetermined number bonus pool before collating sequence is determined to participate in the bonus pool that reward is provided.
A kind of popularization official documents and correspondence display device provided in an embodiment of the present invention, including:
Face image acquisition module, the face image of the targeted customer for obtaining picture pick-up device collection;
Face recognition module, for carrying out recognition of face to the face image, obtain the feature letter of the face image Breath;
Face value scoring modules, for being given a mark according to the characteristic information and default marking rule, obtain the mesh Mark the face value fraction of user;
Official documents and correspondence determining module is promoted, for determining that target pushes away from the popularization official documents and correspondence prestored according to the face value fraction Wide official documents and correspondence, the targeted promotion official documents and correspondence include event promotion operation and activity reward;
Official documents and correspondence display module is promoted, for the targeted promotion official documents and correspondence to be shown over the display, to prompt extension worker Require that the targeted customer performs the event promotion operation according to the popularization official documents and correspondence, and operate and perform in the event promotion After completion, provide the activity to the targeted customer and reward.
Alternatively, the popularization official documents and correspondence determining module specifically includes:
Fraction section determining unit, the fraction section fallen into for determining the face value fraction;
Bonus pool determining unit, for determining a reward corresponding with the fraction section from default bonus pool set Pond;
Activity reward acquiring unit, for obtaining the activity reward of the targeted customer from the bonus pool of determination;
Official documents and correspondence determining unit, the movable reward for determining with obtaining from the popularization official documents and correspondence prestored are corresponding Targeted promotion official documents and correspondence.
Alternatively, the face value scoring modules specifically include:
Bonus pool determining unit, for determining to participate in rewarding the bonus pool provided in default bonus pool set;
Unit is randomly selected, for randomly selecting a bonus pool from the bonus pool for participating in reward and providing;
Grading parameters acquiring unit, the corresponding default grading parameters of the bonus pool for obtaining with randomly selecting;
Face value fraction determining unit, for determining the targeted customer's according to the grading parameters and the characteristic information Face value fraction, and the fraction section fraction corresponding with the bonus pool randomly selected that the face value fraction determined is fallen into Section is consistent;
Wherein, prize scale corresponding to bonus pool is higher in the bonus pool set, then fraction corresponding to the bonus pool The value of section is bigger.
Alternatively, the bonus pool determining unit specifically includes:
Remaining prize obtains subelement, for obtaining the remaining prize quantity of each bonus pool in the bonus pool set;
Bonus pool subelement, for determining that reward is participated in each bonus pool provides according to the remaining prize quantity Bonus pool.
Alternatively, the bonus pool subelement includes:
Judge secondary subelement, whether the remaining prize quantity for judging each bonus pool is all higher than default One planned number threshold value;
First determines secondary subelement, if for the judged result for judging secondary subelement be it is yes, will it is described respectively Individual bonus pool is determined to participate in the bonus pool that reward is provided;
Second determines secondary subelement, if being no for the judged result for judging secondary subelement, according to Remaining prize quantity is ranked up to each bonus pool from big to small, and remaining prize quantity then is more than into 0 and is located at Predetermined number bonus pool before collating sequence is determined to participate in the bonus pool that reward is provided.
As can be seen from the above technical solutions, the embodiment of the present invention has advantages below:
In the embodiment of the present invention, first, the face image of the targeted customer of picture pick-up device collection is obtained;Then, to described Face image carries out recognition of face, obtains the characteristic information of the face image;Take second place, according to the characteristic information and default Marking rule is given a mark, and obtains the face value fraction of the targeted customer;Then, according to the face value fraction from prestoring Promote and targeted promotion official documents and correspondence is determined in official documents and correspondence, the targeted promotion official documents and correspondence includes event promotion operation and activity reward;Finally, will The targeted promotion official documents and correspondence is shown over the display, to prompt extension worker according to the popularization official documents and correspondence requirement targeted customer The event promotion operation is performed, and after the event promotion operates and performs completion, to described in targeted customer granting Activity reward.It is then true according to obtained face value fraction by being given a mark to the face image of user in the embodiment of the present invention Set the goal and promote official documents and correspondence, so that extension worker carries out event promotion according to official documents and correspondence is promoted so that the mode for rewarding determination is easier Excite the interest of user;In addition, it is necessary to which just provision is rewarded after completing event promotion operation, user's acquirement activity is added The challenge of reward, the enthusiasm gone so as to excite user to participate in activity, and when performing event promotion operation, enhancing The effect of product promotion.
Brief description of the drawings
Fig. 1 is a kind of popularization official documents and correspondence first embodiment flow chart of display methods in the embodiment of the present invention;
Fig. 2 is a kind of popularization official documents and correspondence second embodiment flow chart of display methods in the embodiment of the present invention;
Fig. 3 is a kind of popularization official documents and correspondence the 3rd embodiment flow chart of display methods in the embodiment of the present invention;
Fig. 4 is that Fig. 3 corresponds to a kind of schematic flow sheet for the step 302 for promoting official documents and correspondence display methods in embodiment;
Fig. 5 is that Fig. 4 corresponds to a kind of schematic flow sheet for the step 402 for promoting official documents and correspondence display methods in embodiment;
Fig. 6 is a kind of popularization official documents and correspondence first example structure figure of display device in the embodiment of the present invention;
Fig. 7 is a kind of popularization official documents and correspondence second example structure figure of display device in the embodiment of the present invention;
Fig. 8 is a kind of popularization official documents and correspondence the 3rd example structure figure of display device in the embodiment of the present invention.
Embodiment
The embodiments of the invention provide one kind to promote official documents and correspondence display methods and device, for solving the existing way of promotion excessively It is outmoded, it is difficult to the problem of exciting the enthusiasm of client's participation activity.
To enable goal of the invention, feature, the advantage of the present invention more obvious and understandable, below in conjunction with the present invention Accompanying drawing in embodiment, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that disclosed below Embodiment be only part of the embodiment of the present invention, and not all embodiment.Based on the embodiment in the present invention, this area All other embodiment that those of ordinary skill is obtained under the premise of creative work is not made, belongs to protection of the present invention Scope.
Referring to Fig. 1, a kind of official documents and correspondence display methods one embodiment of promoting includes in the embodiment of the present invention:
101st, the face image of the targeted customer of picture pick-up device collection is obtained;
In the present embodiment, it is possible, firstly, to obtain the face image of the targeted customer of picture pick-up device collection.Specifically, can be with Its face image is obtained by the head portrait of picture pick-up device (such as camera) photographic subjects user, may also require that on targeted customer The photo comprising its face image is passed to the picture pick-up device.
102nd, recognition of face is carried out to the face image, obtains the characteristic information of the face image;
103rd, given a mark according to the characteristic information and default marking rule, obtain the face value point of the targeted customer Number;
For above-mentioned steps 102 and 103, after the face image of targeted customer is got, the face can be schemed As carrying out recognition of face, then given a mark further according to obtained characteristic information and default marking rule, obtain the target The face value fraction of user.It is understood that the face value of the face image of user can be carried out according to default marking rule Scoring, its standards of grading should be roughly the same with the aesthetical standard of masses.Understand, on the aesthetical standard of masses, if target is used The face image face value at family is higher, then the face value fraction obtained is higher, conversely, the face value fraction then obtained is lower.
Specifically, each face value fraction section can be pre-set, multiple standard feature letters are correspondingly arranged in each fraction section Breath.In marking, obtained characteristic information is matched with each standard feature information, then according to this characteristic information and Matching degree between each standard feature information judges face value fraction section corresponding to this feature information, so that it is determined that targeted customer Face value fraction.
104th, targeted promotion official documents and correspondence is determined from the popularization official documents and correspondence prestored according to the face value fraction, the target pushes away Wide official documents and correspondence includes event promotion operation and activity reward;
, can be according to the face value fraction from the popularization prestored after the face value fraction of the targeted customer is obtained Targeted promotion official documents and correspondence is determined in official documents and correspondence, the targeted promotion official documents and correspondence includes event promotion operation and activity reward.
In the present embodiment, multiple popularization official documents and correspondences are previously stored with, each official documents and correspondence of promoting is equipped with corresponding face value fraction Scope, and the face value fraction range of different popularization official documents and correspondences is in the absence of overlapping.So as to when the face value fraction for learning targeted customer When, official documents and correspondence, namely targeted promotion text can be promoted according to corresponding to determining the fraction range that the face value fraction of targeted customer is fallen into Case.These are promoted official documents and correspondence and generally comprise event promotion operation and activity reward, and extension worker may require that targeted customer completes the work After dynamic popularization operation, activity reward can be just obtained.
If better to the activity reward that should determine that it is understood that the face value fraction is higher, incentive value it is higher or Person's reward content is abundanter, correspondingly, to obtain activity reward, and the event promotion operation that targeted customer needs to complete can also Relatively more or difficulty is higher;And if face value fraction is lower, to should determine that activity reward it is poorer, incentive value it is lower or Person's reward content is more single, correspondingly, to obtain activity reward, and the event promotion operation that targeted customer needs to complete is relative to get over Less or difficulty is lower.It should be noted that event promotion operation should rationally be set, its difficulty span typically should not mistake Greatly.
Further, the operation of above-mentioned event promotion can include requiring that targeted customer inputs personal information, downloads and specify APP, share or push event promotion page, etc..
105th, the targeted promotion official documents and correspondence is shown over the display, to prompt extension worker will according to the popularization official documents and correspondence The targeted customer is asked to perform the event promotion operation, and after the event promotion operates and performs completion, to the mesh Mark user and provide the activity reward.
It is understood that above-mentioned activity reward can include cash red packet, reward voucher, loan limit, purchase card, hand Machine telephone expenses etc., the product that the form of activity reward can be promoted as needed are set, therefore, the granting shape of activity reward Formula can also according to activity reward particular content be set, if for example, activity reward be red packet, can be directly by micro- Letter client sends electronics red packet to the mobile phone of targeted customer.
In the present embodiment, first, the face image of the targeted customer of picture pick-up device collection is obtained;Then, to the face Image carries out recognition of face, obtains the characteristic information of the face image;Take second place, according to the characteristic information and default marking Rule is given a mark, and obtains the face value fraction of the targeted customer;Then, according to the face value fraction from the popularization prestored Targeted promotion official documents and correspondence is determined in official documents and correspondence, the targeted promotion official documents and correspondence includes event promotion operation and activity reward;Finally, by described in Targeted promotion official documents and correspondence is shown over the display, to prompt extension worker to be performed according to the popularization official documents and correspondence requirement targeted customer The event promotion operation, and after the event promotion operates and performs completion, the activity is provided to the targeted customer Reward.In the present embodiment, by being given a mark to the face image of user, then determine that target pushes away according to obtained face value fraction Wide official documents and correspondence, so that extension worker carries out event promotion according to official documents and correspondence is promoted so that the mode for rewarding determination is easier to excite user Interest;In addition, it is necessary to which just provision is rewarded after completing event promotion operation, choosing for user's acquirement activity reward is added War property, the enthusiasm gone so as to excite user to participate in activity, and when performing event promotion operation, enhance product and push away Wide effect.
For ease of understanding, a kind of official documents and correspondence display methods of promoting in the present invention will be further described in more detail below, please Refering to Fig. 2, a kind of official documents and correspondence second embodiment of display methods of promoting includes in the embodiment of the present invention:
201st, the face image of the targeted customer of picture pick-up device collection is obtained;
In the present embodiment, it is possible, firstly, to obtain the face image of the targeted customer of picture pick-up device collection.Specifically, can be with Its face image is obtained by the head portrait of picture pick-up device (such as camera) photographic subjects user, may also require that on targeted customer The photo comprising its face image is passed to the picture pick-up device.
202nd, recognition of face is carried out to the face image, obtains the characteristic information of the face image;
203rd, given a mark according to the characteristic information and default marking rule, obtain the face value point of the targeted customer Number;
For above-mentioned steps 202 and 203, after the face image of targeted customer is got, the face can be schemed As carrying out recognition of face, then given a mark further according to obtained characteristic information and default marking rule, obtain the target The face value fraction of user.It is understood that the face value of the face image of user can be carried out according to default marking rule Scoring, its standards of grading should be roughly the same with the aesthetical standard of masses.Understand, on the aesthetical standard of masses, if target is used The face image face value at family is higher, then the face value fraction obtained is higher, conversely, the face value fraction then obtained is lower.
Specifically, each face value fraction section can be pre-set, multiple standard feature letters are correspondingly arranged in each fraction section Breath.In marking, obtained characteristic information is matched with each standard feature information, then according to this characteristic information and Matching degree between each standard feature information judges face value fraction section corresponding to this feature information, so that it is determined that targeted customer Face value fraction.
204th, the fraction section that the face value fraction is fallen into is determined;
After the face value fraction of the targeted customer is obtained, it may be determined that the fraction section that the face value fraction is fallen into.
205th, a bonus pool corresponding with the fraction section is determined from default bonus pool set;
It is determined that after the fraction section that the face value fraction is fallen into, can be determined from default bonus pool set with it is described A bonus pool corresponding to fraction section.It is understood that in an activity, multiple bonus pools can be provided with, these prizes Encourage pond and form a bonus pool set.And each bonus pool can be set in advance as it is corresponding with a fraction section, and not Same bonus pool corresponds to different fraction sections.Each fraction section can be set to not occur simultaneously, so as to be determined that face value fraction falls After the fraction section entered, a unique bonus pool can be determined from bonus pool set.
It should be noted that the size of fraction section corresponding to a bonus pool should reward the height or size of content with it Positive correlation.That is, the value of fraction section is bigger, then the reward of corresponding bonus pool is better;The value of fraction section is smaller, then corresponding reward The reward in pond is poorer.
206th, the activity reward of the targeted customer is obtained from the bonus pool of determination;
, can be from determination after a bonus pool corresponding with the fraction section is determined from default bonus pool set The bonus pool in obtain the targeted customer activity reward.Further, the activity reward of targeted customer is being got Afterwards, it can show that the activity is rewarded to targeted customer, to strengthen the enthusiasm that targeted customer obtains activity reward.
207th, the targeted promotion official documents and correspondence corresponding with the activity reward obtained of determination in official documents and correspondence is promoted from what is prestored;
, can be from prestoring after the activity reward that the targeted customer is obtained in the bonus pool from determination Promote and targeted promotion official documents and correspondence corresponding with the activity reward obtained is determined in official documents and correspondence.
In the present embodiment, multiple popularization official documents and correspondences can be previously stored with, each popularization official documents and correspondence is equipped with the activity to one Reward.So as to it is determined that after activity reward, it may be determined that corresponding targeted promotion official documents and correspondence.Also, each official documents and correspondence of promoting is all provided with There is corresponding event promotion to operate.Activity reward is better, incentive value is higher or reward content is abundanter, then targeted customer needs To be completed event promotion operation can also relatively more or difficulty it is higher;And the poorer, incentive value of activity reward it is lower or Person rewards that content is more single, then targeted customer needs the event promotion operation completed relatively less or difficulty is lower.Need Bright, event promotion operation should rationally be set, and its difficulty span typically should not be excessive.
Further, the operation of above-mentioned event promotion can include requiring that targeted customer inputs personal information, downloads and specify APP, share or push event promotion page, etc..
208th, the targeted promotion official documents and correspondence is shown over the display, to prompt extension worker will according to the popularization official documents and correspondence The targeted customer is asked to perform the event promotion operation, and after the event promotion operates and performs completion, to the mesh Mark user and provide the activity reward.
It is understood that above-mentioned activity reward can include cash red packet, reward voucher, loan limit, purchase card, hand Machine telephone expenses etc., the product that the form of activity reward can be promoted as needed are set, therefore, the granting shape of activity reward Formula can also according to activity reward particular content be set, if for example, activity reward be red packet, can be directly by micro- Letter client sends electronics red packet to the mobile phone of targeted customer.
Essentially describe above and text is promoted to a kind of of the present invention in terms of the determination of activity reward and event promotion operation Case display methods is described, and a kind of official documents and correspondence display methods of promoting of the present invention will be carried out in further detail from another point of view below Description, referring to Fig. 3, a kind of official documents and correspondence the 3rd embodiment of display methods of promoting includes in the embodiment of the present invention:
301st, the face image of targeted customer is obtained;
In the present embodiment, it is possible, firstly, to obtain the face image of targeted customer.Specifically, can be used by photographic subjects The head portrait at family obtains its face image, may also require that targeted customer uploads the photo for including its face image.
In targeted customer's uploading pictures or after being taken pictures, whether can identify in the image comprising targeted customer Face, if including face, it is determined that the image is the face image of targeted customer, if not comprising there is face, can be prompted User uploads a photo for including face again.Furthermore it is also possible to which whether the image for analyzing upload is clear, whether face location It is correct etc..
302nd, recognition of face is carried out to the face image, obtains the characteristic information of the face image;
303rd, determine to participate in the bonus pool that reward is provided in default bonus pool set;
In the present embodiment, before being given a mark for the face image, can first it determine in default bonus pool set Participate in the bonus pool that reward is provided.It is understood that in an activity, multiple bonus pools can be provided with, these rewards Pond forms a bonus pool set.In bonus pool set, and not all bonus pool is required to participate in current targeted customer Reward granting or extraction, therefore, before being given a mark to the face image of targeted customer, first by participate in reward provide prize Encourage pond to determine, to distinguish.
Further, as shown in figure 4, above-mentioned steps 303 can specifically include:
401st, the remaining prize quantity of each bonus pool in the bonus pool set is obtained;
402nd, determine to participate in rewarding the bonus pool provided in each bonus pool according to the remaining prize quantity.
For above-mentioned steps 401, provide that the number of people allowed is limited due to each bonus pool, therefore, often obtained in bonus pool Once during activity reward, the remaining prize quantity of the bonus pool reduces one., should when it is determined that participating in the bonus pool that reward is provided When the remaining prize quantity for considering each bonus pool.
For above-mentioned steps 402, can determine to participate in encouraging in each bonus pool according to the remaining prize quantity Encourage the bonus pool of granting.
In the present embodiment, further, as shown in figure 5, above-mentioned steps 402 can include:
501st, judge whether the remaining prize quantity of each bonus pool is all higher than default first planned number threshold value, if It is then to perform step 502, if it is not, then performing step 503;
The 502nd, each bonus pool is determined to participate in the bonus pool of reward granting;
503rd, each bonus pool is ranked up from big to small according to the remaining prize quantity, then encouraged residue Product quantity is more than 0 and the predetermined number bonus pool before collating sequence is determined to participate in the bonus pool that reward is provided.
For above-mentioned steps 501, the first planned number threshold value could be arranged to a rational value, when each bonus pool When remaining prize quantity is all higher than the value, it is believed that the remaining prize quantity of each bonus pool is sufficient, then performs step Rapid 502.It is on the contrary, then it is assumed that the remaining prize quantity that one or more bonus pools in each bonus pool be present be it is insufficient, then Step 503 can be performed.
, can be directly by described in the case of the remaining prize quantity abundance of each bonus pool for above-mentioned steps 502 Each bonus pool is determined to participate in the bonus pool that reward is provided.
For above-mentioned steps 503, the remaining prize quantity that one or more bonus pools in each bonus pool be present is inadequate In the case of, the sufficient bonus pool of remaining prize quantity in each bonus pool preferentially can be determined to participate in the prize of reward granting Pond is encouraged, and is necessary to ensure that these participate in the remaining prize quantity for the bonus pool that reward is provided and are more than 0.Understand, if multiple During reward is provided, because the remaining prize quantity of each bonus pool can change, therefore, by preferentially choosing remaining prize number The mode of sufficient bonus pool is measured, and keeps the equilibrium of the granting planned number of each bonus pool on the whole.
In addition, further, it is above-mentioned that each bonus pool is entered from big to small according to the remaining prize quantity Row sequence, is specifically as follows, each bonus pool is ranked up according to the reward proportion of remaining prize quantity.It is appreciated that It is the bonus pool of different prize scales, it is always provided, and planned number is inconsistent, and the value of the reward content of each planned number granting is not Unanimously.For example, the bonus pool planned number of the first prize has 10, the bonus pool planned number of second prize has 30, it will be apparent that, first prize reward The value ratio second prize of one planned number in pond wants height.Therefore, can be that each bonus pool presets different value weights respectively, When being ranked up to each bonus pool, according to remaining prize quantity and default value weight from big to small to each bonus pool It is ranked up.
304th, a bonus pool is randomly selected from the bonus pool for participating in reward and providing;
After the bonus pool that reward is provided is participated in determining each bonus pool, reward hair can be participated in from described A bonus pool is randomly selected in the bonus pool put.
305th, default grading parameters corresponding with the bonus pool randomly selected are obtained;
After a bonus pool is randomly selected from the bonus pool for participating in reward and providing, it can obtain with selecting at random Default grading parameters corresponding to the bonus pool taken.It is understood that it can be set in advance for each bonus pool corresponding Grading parameters, the grading parameters can produce conclusive effect to the final face value scoring of the face image of targeted customer, from And the face value fraction guiding of determination can be fallen into corresponding to the bonus pool randomly selected in fraction section.
306th, the face value fraction of the targeted customer is determined according to the grading parameters and the characteristic information, and is caused true The fraction section fraction section corresponding with the bonus pool randomly selected that the fixed face value fraction is fallen into is consistent;
Obtained in the corresponding default grading parameters of the bonus pool that gets with randomly select, and by recognition of face After getting the characteristic information of face image, the targeted customer can be determined according to the grading parameters and the characteristic information Face value fraction, and the fraction section that falls into of the face value fraction that to determine is corresponding with the bonus pool randomly selected divides Several sections are consistent, wherein, prize scale corresponding to bonus pool is higher in the bonus pool set, then fraction corresponding to the bonus pool The value of section is bigger.
As shown in the above, the face value fraction guiding of determination can be fallen into the reward randomly selected by the grading parameters Corresponding to pond in fraction section, therefore the fraction section that the face value fraction determined is fallen into and the prize randomly selected can make it that Encourage corresponding to pond that fraction section is consistent, avoid the occurrence of some bonus pool and provided and finish, but the fraction that the face value fraction determined is fallen into Section situation corresponding with the bonus pool that this granting finishes, improves the accuracy and reliability for providing reward.
In the present embodiment, determine that the face value fraction should consider grading parameters and characteristic information the two factors.It is right In this factor of the characteristic information of face image, the face value of the face image of user can be carried out according to default marking rule Scoring, its standards of grading should be roughly the same with the aesthetical standard of masses.Understand, on the aesthetical standard of masses, if target is used The face image face value at family is higher, then the face value fraction obtained is higher, conversely, the face value fraction then obtained is lower.On the other hand, below It is illustrated under an application scenarios:
Under the application scenarios, it is assumed that participating in the bonus pool that reward is provided has 3, respectively first prize bonus pool, second-class Encourage bonus pool and third prize bonus pool.Wherein, corresponding to first prize bonus pool, second prize bonus pool and third prize bonus pool difference Grading parameters are 3,2 and 1.The fraction range of face's scoring is 1~1000.Assuming that the face value scoring of the face image of the user is 999。
If the bonus pool randomly selected is first prize bonus pool, the face value fraction=3*1000+999=finally given 3999;
If the bonus pool randomly selected is second prize bonus pool, the face value fraction=2*1000+999=finally given 2999
If the bonus pool randomly selected is third prize bonus pool, the face value fraction=1*1000+999=finally given 1999。
It can be seen that the first prize bonus pool, second prize bonus pool and fraction section corresponding to third prize bonus pool are respectively set to [3001,4000], [2001,3000] and [1001,2000], the then fraction that the face value fraction determined can be caused to fall into Corresponding with the bonus pool randomly selected the fraction section of section is consistent, but simultaneously by can be according to the face value of the face image of user Scoring produces certain numerical fluctuations, and increase is interesting.
It should be noted that for above-mentioned steps 306, the mesh is determined according to the grading parameters and the characteristic information Marking the specific algorithm of the face value fraction of user can be configured according to actual conditions, be not especially limited herein.
307th, the fraction section that the face value fraction is fallen into is determined;
After the face value fraction of the targeted customer is obtained, it may be determined that the fraction section that the face value fraction is fallen into.
308th, a bonus pool corresponding with the fraction section is determined from default bonus pool set;
It is determined that after the fraction section that the face value fraction is fallen into, can be determined from default bonus pool set with it is described A bonus pool corresponding to fraction section.It is understood that in an activity, multiple bonus pools can be provided with, these prizes Encourage pond and form a bonus pool set.And each bonus pool can be set in advance as it is corresponding with a fraction section, and not Same bonus pool corresponds to different fraction sections.Each fraction section can be set to not occur simultaneously, so as to be determined that face value fraction falls After the fraction section entered, a unique bonus pool can be determined from bonus pool set.
It should be noted that the size of fraction section corresponding to a bonus pool should reward the height or size of content with it Positive correlation.That is, the value of fraction section is bigger, then the reward of corresponding bonus pool is better;The value of fraction section is smaller, then corresponding reward The reward in pond is poorer.
309th, the activity reward of the targeted customer is obtained from the bonus pool of determination;
, can be from determination after a bonus pool corresponding with the fraction section is determined from default bonus pool set The bonus pool in obtain the targeted customer activity reward.Further, the activity reward of targeted customer is being got Afterwards, it can show that the activity is rewarded to targeted customer, to strengthen the enthusiasm that targeted customer obtains activity reward.
Further, when display activity is rewarded, default corresponding official documents and correspondence can be shown.For example, it is assumed that the activity is rewarded Return within 7 days that breath is preferential for loan, then can be shown as " your face value is up to 8899 points, and enjoying us, to return breath activity within 7 days preferential ".
310th, the targeted promotion official documents and correspondence corresponding with the activity reward obtained of determination in official documents and correspondence is promoted from what is prestored;
, can be from prestoring after the activity reward that the targeted customer is obtained in the bonus pool from determination Promote and targeted promotion official documents and correspondence corresponding with the activity reward obtained is determined in official documents and correspondence.
In the present embodiment, multiple popularization official documents and correspondences can be previously stored with, each popularization official documents and correspondence is equipped with the activity to one Reward.So as to it is determined that after activity reward, it may be determined that corresponding targeted promotion official documents and correspondence.Also, each official documents and correspondence of promoting is all provided with There is corresponding event promotion to operate.
Activity reward is better, incentive value is higher or reward content is abundanter, then targeted customer needs the activity completed Promote operation can also relatively more or difficulty it is higher;And activity reward is poorer, incentive value is lower or rewards content more Single, then targeted customer needs the event promotion operation completed relatively less or difficulty is lower.It should be noted that the activity Promoting operation should rationally be set, and its difficulty span typically should not be excessive.
Further, the operation of above-mentioned event promotion can include requiring that targeted customer inputs personal information, downloads and specify APP, share or push event promotion page, etc..WeChat ID, mobile phone can be included by wherein requiring the personal information of user's input Number, media source etc..In addition, while sharing the event promotion page, can be with the face value fraction of display target user.For example, mesh Mark user shares the event promotion page face value that display target user to the circle of friends of wechat, is then understood on the event promotion page Fraction, enhancing user friend's circle are interior interactive and recreational between each friend.
311st, the targeted promotion official documents and correspondence is shown over the display, to prompt extension worker will according to the popularization official documents and correspondence The targeted customer is asked to perform the event promotion operation, and after the event promotion operates and performs completion, to the mesh Mark user and provide the activity reward.
It is understood that above-mentioned activity reward can include cash red packet, reward voucher, loan limit, purchase card, hand Machine telephone expenses etc., the product that the form of activity reward can be promoted as needed are set, therefore, the granting shape of activity reward Formula can also according to activity reward particular content be set, if for example, activity reward be red packet, can be directly by micro- Letter client sends electronics red packet to the mobile phone of targeted customer.
In the present embodiment, determine to participate in the bonus pool of reward granting by the remaining prize quantity of each bonus pool, then A bonus pool is chosen from the bonus pool for participating in reward granting, in the grading parameters according to the bonus pool chosen and user The characteristic information of face image determine the face value fraction of targeted customer, it is possible to achieve the accurate control of face value fraction, avoid There is the situation that bonus pool provides planned number deficiency;Also, grading parameters and characteristic information are considered to determine targeted customer's Face value fraction, realizing that alloing face value fraction to be scored according to the face value of user while the accurate control of face value fraction produces Certain fluctuation, increase the interest of this method, so as to strengthen the enthusiasm that targeted customer participates in popularization activity.
A kind of popularization official documents and correspondence display methods is essentially described above, and it is detailed the progress of official documents and correspondence display device will to be promoted to one kind below Thin description.
Fig. 6 shows a kind of popularization official documents and correspondence first example structure figure of display device in the embodiment of the present invention.
In the present embodiment, one kind, which promotes official documents and correspondence display device, to be included:
Face image acquisition module 601, the face image of the targeted customer for obtaining picture pick-up device collection;
Face recognition module 602, for carrying out recognition of face to the face image, obtain the feature of the face image Information;
Face value scoring modules 603, for being given a mark according to the characteristic information and default marking rule, obtain described The face value fraction of targeted customer;
Official documents and correspondence determining module 604 is promoted, for determining mesh from the popularization official documents and correspondence prestored according to the face value fraction Mark promotes official documents and correspondence, and the targeted promotion official documents and correspondence includes event promotion operation and activity reward;
Official documents and correspondence display module 605 is promoted, for the targeted promotion official documents and correspondence to be shown over the display, to prompt promoter Member requires that the targeted customer performs the event promotion and operated according to the popularization official documents and correspondence, and is held in event promotion operation After row is completed, provide the activity to the targeted customer and reward.
Fig. 7 shows a kind of popularization official documents and correspondence second example structure figure of display device in the embodiment of the present invention.
As shown in fig. 7, further, the popularization official documents and correspondence determining module 604 can specifically include:
Fraction section determining unit 6041, the fraction section fallen into for determining the face value fraction;
Bonus pool determining unit 6042, for determining one corresponding with the fraction section from default bonus pool set Bonus pool;
Activity reward acquiring unit 6043, for obtaining the activity prize of the targeted customer from the bonus pool of determination Encourage;
Official documents and correspondence determining unit 6044, for promoting the activity reward pair determined in official documents and correspondence with obtaining from what is prestored The targeted promotion official documents and correspondence answered.
Fig. 8 shows a kind of popularization official documents and correspondence the 3rd example structure figure of display device in the embodiment of the present invention.
As shown in figure 8, further, the face value scoring modules 603 can specifically include:
Bonus pool determining unit 6031, for determining to participate in rewarding the bonus pool provided in default bonus pool set;
Unit 6032 is randomly selected, for randomly selecting a bonus pool from the bonus pool for participating in reward and providing;
Grading parameters acquiring unit 6033, the corresponding default scoring ginseng of the bonus pool for obtaining with randomly selecting Number;
Face value fraction determining unit 6034, for determining that the target is used according to the grading parameters and the characteristic information The face value fraction at family, and make it that the fraction section that the face value fraction determined is fallen into is corresponding with the bonus pool randomly selected Fraction section is consistent;
Wherein, prize scale corresponding to bonus pool is higher in the bonus pool set, then fraction corresponding to the bonus pool The value of section is bigger.
Further, the bonus pool determining unit 6031 can specifically include:
Remaining prize obtains subelement 0311, for obtaining the remaining prize number of each bonus pool in the bonus pool set Amount;
Bonus pool subelement 0312, for determining to participate in rewarding in each bonus pool according to the remaining prize quantity The bonus pool of granting.
Further, the bonus pool subelement 0312 can include:
Judge secondary subelement 03121, it is pre- whether the remaining prize quantity for judging each bonus pool is all higher than If the first planned number threshold value;
First determines secondary subelement 03122, if for the judged result for judging secondary subelement 03121 be it is yes, Each bonus pool is then determined to participate in the bonus pool of reward granting;
Second determines secondary subelement 03123, if for the judged result for judging secondary subelement 03121 be it is no, Then each bonus pool is ranked up from big to small according to the remaining prize quantity, is then more than remaining prize quantity 0 and the predetermined number bonus pool before the collating sequence be determined to participate in the bonus pool of reward granting.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method can be with Realize by another way.For example, device embodiment described above is only schematical, for example, the unit Division, only a kind of division of logic function, can there is other dividing mode, such as multiple units or component when actually realizing Another system can be combined or be desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or The mutual coupling discussed or direct-coupling or communication connection can be the indirect couplings by some interfaces, device or unit Close or communicate to connect, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs 's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially The part to be contributed in other words to prior art or all or part of the technical scheme can be in the form of software products Embody, the computer software product is stored in a storage medium, including some instructions are causing a computer Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the present invention Portion or part steps.And foregoing storage medium includes:USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey The medium of sequence code.
Described above, the above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations;Although with reference to before Embodiment is stated the present invention is described in detail, it will be understood by those within the art that:It still can be to preceding State the technical scheme described in each embodiment to modify, or equivalent substitution is carried out to which part technical characteristic;And these Modification is replaced, and the essence of appropriate technical solution is departed from the spirit and scope of various embodiments of the present invention technical scheme.

Claims (10)

1. one kind promotes official documents and correspondence display methods, it is characterised in that including:
Obtain the face image of the targeted customer of picture pick-up device collection;
Recognition of face is carried out to the face image, obtains the characteristic information of the face image;
Given a mark according to the characteristic information and default marking rule, obtain the face value fraction of the targeted customer;
Targeted promotion official documents and correspondence, the targeted promotion official documents and correspondence bag are determined from the popularization official documents and correspondence prestored according to the face value fraction Include event promotion operation and activity reward;
The targeted promotion official documents and correspondence is shown over the display, to prompt extension worker according to the popularization official documents and correspondence requirement mesh Mark user and perform the event promotion operation, and after event promotion operation execution is completed, sent out to the targeted customer Put the activity reward.
2. popularization official documents and correspondence display methods according to claim 1, it is characterised in that deposited according to the face value fraction from advance Targeted promotion official documents and correspondence is determined in the popularization official documents and correspondence of storage, the targeted promotion official documents and correspondence includes event promotion operation and activity reward is specific Including:
Determine the fraction section that the face value fraction is fallen into;
A bonus pool corresponding with the fraction section is determined from default bonus pool set;
The activity reward of the targeted customer is obtained from the bonus pool of determination;
The targeted promotion official documents and correspondence corresponding with the activity reward obtained of determination in official documents and correspondence is promoted from what is prestored.
3. popularization official documents and correspondence display methods according to claim 1 or 2, it is characterised in that according to the characteristic information and in advance If marking rule given a mark, the face value fraction for obtaining the targeted customer specifically includes:
Determine to participate in the bonus pool that reward is provided in default bonus pool set;
A bonus pool is randomly selected from the bonus pool for participating in reward and providing;
Obtain default grading parameters corresponding with the bonus pool randomly selected;
The face value fraction of the targeted customer is determined according to the grading parameters and the characteristic information, and causes the described of determination The fraction section that face value fraction is fallen into fraction section corresponding with the bonus pool randomly selected is consistent;
Wherein, prize scale corresponding to bonus pool is higher in the bonus pool set, then fraction section corresponding to the bonus pool Value is bigger.
4. popularization official documents and correspondence display methods according to claim 3, it is characterised in that determine to join in default bonus pool set The bonus pool provided with reward specifically includes:
Obtain the remaining prize quantity of each bonus pool in the bonus pool set;
Determined to participate in the bonus pool of reward granting in each bonus pool according to the remaining prize quantity.
5. popularization official documents and correspondence display methods according to claim 4, it is characterised in that determined according to the remaining prize quantity The bonus pool that reward is provided is participated in each bonus pool to be included:
Judge whether the remaining prize quantity of each bonus pool is all higher than default first planned number threshold value;
If the remaining prize quantity of each bonus pool is all higher than default first planned number threshold value, by each bonus pool It is determined to participate in the bonus pool that reward is provided;
If the remaining prize quantity of each bonus pool is not all higher than default first planned number threshold value, according to the residue Prize quantity is ranked up to each bonus pool from big to small, and remaining prize quantity then is more than into 0 and positioned at sequence Predetermined number bonus pool before sequence is determined to participate in the bonus pool that reward is provided.
6. one kind promotes official documents and correspondence display device, it is characterised in that including:
Face image acquisition module, the face image of the targeted customer for obtaining picture pick-up device collection;
Face recognition module, for carrying out recognition of face to the face image, obtain the characteristic information of the face image;
Face value scoring modules, for being given a mark according to the characteristic information and default marking rule, obtain the target and use The face value fraction at family;
Official documents and correspondence determining module is promoted, for determining targeted promotion text from the popularization official documents and correspondence prestored according to the face value fraction Case, the targeted promotion official documents and correspondence include event promotion operation and activity reward;
Promote official documents and correspondence display module, for by the targeted promotion official documents and correspondence show over the display, with prompt extension worker according to The popularization official documents and correspondence requires that the targeted customer performs the event promotion operation, and performs completion in event promotion operation Afterwards, the activity is provided to the targeted customer to reward.
7. popularization official documents and correspondence display device according to claim 6, it is characterised in that the popularization official documents and correspondence determining module is specific Including:
Fraction section determining unit, the fraction section fallen into for determining the face value fraction;
Bonus pool determining unit, for determining a bonus pool corresponding with the fraction section from default bonus pool set;
Activity reward acquiring unit, for obtaining the activity reward of the targeted customer from the bonus pool of determination;
Official documents and correspondence determining unit, for promoting the corresponding target of the movable reward determined in official documents and correspondence with obtaining from what is prestored Promote official documents and correspondence.
8. the popularization official documents and correspondence display device according to claim 6 or 7, it is characterised in that the face value scoring modules are specific Including:
Bonus pool determining unit, for determining to participate in rewarding the bonus pool provided in default bonus pool set;
Unit is randomly selected, for randomly selecting a bonus pool from the bonus pool for participating in reward and providing;
Grading parameters acquiring unit, the corresponding default grading parameters of the bonus pool for obtaining with randomly selecting;
Face value fraction determining unit, for determining the face value of the targeted customer according to the grading parameters and the characteristic information Fraction, and the fraction section fraction section one corresponding with the bonus pool randomly selected that the face value fraction determined is fallen into Cause;
Wherein, prize scale corresponding to bonus pool is higher in the bonus pool set, then fraction section corresponding to the bonus pool Value is bigger.
9. popularization official documents and correspondence display device according to claim 8, it is characterised in that the bonus pool determining unit is specifically wrapped Include:
Remaining prize obtains subelement, for obtaining the remaining prize quantity of each bonus pool in the bonus pool set;
Bonus pool subelement, for determining to participate in rewarding the prize provided in each bonus pool according to the remaining prize quantity Encourage pond.
10. popularization official documents and correspondence display device according to claim 9, it is characterised in that the bonus pool subelement includes:
Secondary subelement is judged, for judging whether the remaining prize quantity of each bonus pool is all higher than default first place Volume threshold value;
First determines secondary subelement, if being yes for the judged result for judging secondary subelement, by each prize Encourage pond and be determined to participate in the bonus pool that reward is provided;
Second determines secondary subelement, if being no for the judged result for judging secondary subelement, according to the residue Prize quantity is ranked up to each bonus pool from big to small, and remaining prize quantity then is more than into 0 and positioned at sequence Predetermined number bonus pool before sequence is determined to participate in the bonus pool that reward is provided.
CN201710083440.1A 2017-02-16 2017-02-16 One kind promotes official documents and correspondence display methods and device CN107657472A (en)

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PCT/CN2017/099705 WO2018149111A1 (en) 2017-02-16 2017-08-30 Method and device for displaying promotional material

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