CN107578257A - A kind of method for lifting sales force and obtaining potential customers' ability - Google Patents
A kind of method for lifting sales force and obtaining potential customers' ability Download PDFInfo
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- CN107578257A CN107578257A CN201710794695.9A CN201710794695A CN107578257A CN 107578257 A CN107578257 A CN 107578257A CN 201710794695 A CN201710794695 A CN 201710794695A CN 107578257 A CN107578257 A CN 107578257A
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- 238000000034 method Methods 0.000 title claims abstract description 36
- 230000001737 promoting effect Effects 0.000 claims description 8
- 230000002708 enhancing effect Effects 0.000 claims 1
- 230000000694 effects Effects 0.000 abstract description 6
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- 235000010627 Phaseolus vulgaris Nutrition 0.000 abstract 1
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- 230000009471 action Effects 0.000 description 3
- 238000004891 communication Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 1
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Abstract
The present invention provides a kind of method for lifting sales force and obtaining potential customers' ability, and the pattern that potential customers are sales force individual wechat good friends is changed into potential customers turns into the public number bean vermicelli of enterprise.Methods described includes：The product and/or the ID of marketing activity and the sales force selected according to sales force, generation includes the electronic product handbook of sales force's electronic business card accordingly, wherein, the product and/or marketing activity are that the sales force selects according to the interest of potential customers；According to the public number of enterprise where the sales force and include the electronic product handbook of sales force's electronic business card, generate corresponding Quick Response Code so that potential customers are by scanning the Quick Response Code and the public number of enterprise where successfully concern enters the sales force obtains and includes the electronic product handbook of sales force's electronic business card accordingly.The present invention is applied to the realm of sale of high intervention degree buying behavior.
Description
Technical Field
The invention relates to the technical field of networks, in particular to a method for improving the ability of a salesperson to acquire potential customers.
Background
At present, Customer Relationship Management (CRM) software on the market mostly uses a telephone number left by a Customer as a start for creating potential Customer data, if a potential Customer does not want to leave the telephone number, a record of the potential Customer cannot be created in a system and a subsequent sales follow-up is performed, so that a great number of potential customers who have primary purchasing intention and are in personal privacy protection are lost due to the fact that the potential Customer does not want to leave the telephone number, and in this stage, sales personnel may add WeChat friends to the potential Customer but not fans of enterprise WeChat public numbers, so that the sales personnel take away Customer resources once they leave, and the Customer resources of the enterprise cannot be deposited. In order to send the information of the products and marketing campaigns to the clients, a large number of products and marketing campaign color pages need to be printed and distributed on shops or exhibitions, and the printing cost and the propaganda cost are high.
Disclosure of Invention
The invention aims to provide a method for improving the ability of a salesperson to acquire potential customers, and solves the problems of loss of potential customers of an enterprise, high printing cost and high propaganda cost caused by the departure of the salesperson in the prior art.
In order to solve the above technical problem, an embodiment of the present invention provides a method for improving the ability of a salesperson to acquire potential customers, including:
generating a corresponding electronic product manual containing the electronic business card of the salesperson according to the product and/or marketing campaign selected by the salesperson and the ID of the salesperson, wherein the product and/or marketing campaign is selected by the salesperson according to the interest of the potential customer;
and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the electronic product manual containing the electronic business card of the salesperson, so that a potential customer can obtain the corresponding electronic product manual containing the electronic business card of the salesperson by scanning the two-dimensional code and successfully paying attention to the public number of the enterprise where the salesperson is located.
Further, the public number of the enterprise where the sales staff is located includes: and the WeChat platform approves the WeChat public number of the enterprise where the sales personnel are located.
Further, the generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the electronic product manual containing the electronic business card of the salesperson includes:
generating a URL of the electronic product manual according to the electronic product manual containing the electronic business card of the salesperson;
and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesman is located and the URL of the electronic product manual.
Further, the generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the URL of the electronic product manual includes:
and calling an interface of a preset application program, and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the URL of the electronic product manual.
Further, the step of enabling the potential customer to obtain the corresponding electronic product manual containing the electronic business card of the salesperson by scanning the two-dimensional code and successfully paying attention to the public number of the enterprise where the salesperson is located comprises the following steps:
and enabling a potential customer to scan the two-dimensional code and successfully pay attention to the public number of the enterprise where the salesperson is located, and calling an interface of a preset application program to push image-text messages of the electronic product manual according to the URL of the electronic product manual in the two-dimensional code, so that the potential customer can obtain the electronic product manual containing the electronic business card of the salesperson by clicking the image-text messages of the electronic product manual.
Further, the salesperson electronic business card includes: the name and phone number of the sales person.
Further, the preset application program is: WeChat;
after the potential customer is enabled to enter the public number of the enterprise where the sales staff is located through scanning the two-dimensional code and successfully paying attention, the method further comprises the following steps:
establishing a corresponding relation between the WeChat OPENID of the potential customer and the ID of the salesman so that the potential customer can communicate with the salesman; wherein,
sending chat data of a potential client on a WeChat client and the public number of the enterprise where the salesperson is located to an application client where the salesperson is located;
and sending the chatting data of the salesperson and the potential client at the application client to the WeChat client of the potential client.
Further, after the potential customer is enabled to enter the public number of the enterprise where the sales staff is located by scanning the two-dimensional code and successfully paying attention, the method further comprises the following steps:
and counting the number of potential customers acquired by each salesperson.
Further, the method further comprises:
and after the potential client enters the public number of the enterprise where the salesperson is located, recording the operation of the potential client in the public number of the enterprise where the salesperson is located and the chat content with the salesperson.
Further, the recording includes:
the potential customer cancels one or more operations of paying attention to the public number of the enterprise where the salesperson is located, clicking on a public number bottom bar menu, clicking on an electronic product manual and/or filling out personal information.
The technical scheme of the invention has the following beneficial effects:
in the scheme, according to the product and/or marketing campaign selected by the salesperson and the ID of the salesperson, generating a corresponding electronic product manual containing the electronic business card of the salesperson, wherein the product and/or marketing campaign is selected by the salesperson according to the interest of a potential customer; and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the electronic product manual containing the electronic business card of the salesperson, so that a potential customer can obtain the corresponding electronic product manual containing the electronic business card of the salesperson by scanning the two-dimensional code and successfully paying attention to the public number of the enterprise where the salesperson is located. Therefore, potential customers can be converted from personal WeChat friends of the salespersons into public number fans of the enterprises, the potential customers can become assets of the enterprises, loss of the potential customers due to the fact that the salespersons leave the enterprises can be avoided, one-to-one communication between the salespersons and the potential customers can be achieved, products and/or marketing activities are displayed to the potential customers in an electronic product manual mode, timely updating of the products and/or marketing activities can be facilitated, and printing cost and propaganda cost can be reduced.
Drawings
Fig. 1 is a schematic flow chart of a method for improving the ability of a salesperson to acquire a potential customer according to an embodiment of the present invention.
Detailed Description
In order to make the technical problems, technical solutions and advantages of the present invention more apparent, the following detailed description is given with reference to the accompanying drawings and specific embodiments.
The invention provides a method for improving the capability of a salesperson to acquire potential customers, aiming at the problems of loss of potential customers of an enterprise, high printing cost and high propaganda cost caused by the existing salesperson leave.
As shown in fig. 1, the method for improving the ability of a salesperson to acquire a potential customer provided in an embodiment of the present invention includes:
s101, generating a corresponding electronic product manual containing the electronic business card of the salesperson according to the product and/or marketing campaign selected by the salesperson and the Identifier (ID) of the salesperson, wherein the product and/or marketing campaign is selected by the salesperson according to the interest of a potential customer;
s102, generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the electronic product manual containing the electronic business card of the salesperson, so that a potential customer can obtain the corresponding electronic product manual containing the electronic business card of the salesperson by scanning the two-dimensional code and successfully paying attention to the public number of the enterprise where the salesperson is located.
According to the method for improving the ability of a salesperson to acquire potential customers, an electronic product manual containing an electronic business card of the salesperson is generated according to a product and/or marketing campaign selected by the salesperson and the ID of the salesperson, wherein the product and/or marketing campaign is selected by the salesperson according to the interest of the potential customers; and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the electronic product manual containing the electronic business card of the salesperson, so that a potential customer can obtain the corresponding electronic product manual containing the electronic business card of the salesperson by scanning the two-dimensional code and successfully paying attention to the public number of the enterprise where the salesperson is located. Therefore, potential customers can be converted from personal WeChat friends of the salespersons into public number fans of the enterprises, the potential customers can become assets of the enterprises, loss of the potential customers due to the fact that the salespersons leave the enterprises can be avoided, one-to-one communication between the salespersons and the potential customers can be achieved, products and/or marketing activities are displayed to the potential customers in an electronic product manual mode, timely updating of the products and/or marketing activities can be facilitated, and printing cost and propaganda cost can be reduced.
In this embodiment, the seller ID is an account of the seller in the background of the system of the present invention. The public number can be a public number authenticated by a WeChat platform, and can also be a public number authenticated by other platforms such as a Payment treasure.
In a specific implementation manner of the method for improving the ability of a salesperson to acquire a potential customer, further, the generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and an electronic product manual containing the electronic business card of the salesperson includes:
generating a Uniform Resource Locator (URL) of the electronic product manual according to the electronic product manual containing the electronic business card of the salesperson;
and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesman is located and the URL of the electronic product manual.
In this embodiment, assuming that the public number is a public number authenticated by a wechat platform, a salesperson may select a corresponding product and/or marketing campaign from an Application (APP) client according to interest of a potential customer to generate an electronic product manual including an electronic business card of the salesperson, and generate a URL of the electronic product manual through a system background (or an Application background of the invention); the system background of the invention calls an interface (API) of the WeChat according to the public number of the enterprise where the salesperson is located and the URL of the electronic product manual to generate a corresponding two-dimensional code.
In a specific implementation manner of the method for promoting a salesperson to acquire a potential customer capability, further, the generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the URL of the electronic product manual includes:
and calling an interface of a preset application program, and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the URL of the electronic product manual.
In this embodiment, the preset application program may be WeChat.
In a specific implementation manner of the foregoing method for improving the ability of a salesperson to acquire a potential customer, further, enabling the potential customer to acquire a corresponding electronic product manual containing an electronic business card of the salesperson by scanning the two-dimensional code and successfully paying attention to a public number of an enterprise where the salesperson is located includes:
and enabling a potential customer to scan the two-dimensional code and successfully pay attention to the public number of the enterprise where the salesperson is located, and calling an interface of a preset application program to push image-text messages of the electronic product manual according to the URL of the electronic product manual in the two-dimensional code, so that the potential customer can obtain the electronic product manual containing the electronic business card of the salesperson by clicking the image-text messages of the electronic product manual.
In this embodiment, the preset application program may be WeChat.
In this embodiment, the potential customer scans the two-dimensional code with a WeChat, the WeChat client prompts the potential customer to pay attention to the public number of the enterprise where the salesperson is located, after the potential customer clicks the public number of the WeChat of the enterprise where the salesperson is located, the system background of the invention is triggered to call an interface of the WeChat with the URL of the electronic product manual in the two-dimensional code to push the image-text message of the electronic product manual, and the potential customer clicks the image-text message of the electronic product manual to see the electronic product manual including the electronic business card of the salesperson.
In the embodiment, the product and/or marketing campaign is displayed to the potential customers in the form of the electronic product manual, so that the product and/or marketing campaign can be updated in time, the cost of the electronic product manual is almost 0, the printing cost and the propaganda cost can be reduced, the potential customers are collected and bound with the product and/or marketing campaign display, and the full-digital management of the 'touch-to-touch' stage is realized.
In this embodiment, the salesperson electronic business card includes: the name and phone number of the sales person. The paper business card of the salesman can be electronized by selling the electronic business card, so that the situation that the paper business card is easily lost by a potential customer is avoided, and the information of the salesman is surely stored in the WeChat contact of the potential customer by contacting the potential customer once.
In a specific implementation manner of the foregoing method for promoting the salespersons to acquire the potential customer capability, further, the preset application program is: WeChat;
the preset application program is as follows: WeChat;
after the potential customer is enabled to enter the public number of the enterprise where the sales staff is located through scanning the two-dimensional code and successfully paying attention, the method further comprises the following steps:
establishing a corresponding relation between the WeChat OPENID of the potential customer and the ID of the salesman so that the potential customer can communicate with the salesman; wherein,
sending chat data of a potential client on a WeChat client and the public number of the enterprise where the salesperson is located to an application client where the salesperson is located;
and sending the chatting data of the salesperson and the potential client at the application client to the WeChat client of the potential client.
In this embodiment, since the salesperson ID is one of the information constituting the two-dimensional code, after scanning the two-dimensional code and successfully paying attention to the wechat public number of the enterprise where the salesperson is located, the corresponding relationship between the wechat OPENID of the potential customer and the salesperson ID is also established, so that when the potential customer performs chat with the concerned wechat public number of the enterprise through the wechat client of the potential customer, the other party of the chat is not the wechat public number of the enterprise but guides the potential customer to scan the code of the salesperson paying attention to the corporate public number before, specifically: the chat data of the WeChat public number of the enterprise where the potential client and the salesperson are located can be directly sent to the application client where the corresponding salesperson is located through the system background of the invention, and the chat data of the salesperson and the potential client at the application client is sent to the WeChat client of the potential client through the corresponding interface of the WeChat called by the system background of the invention, so that one-to-one communication between the salesperson and the potential client is accurately realized, and the experience of the potential client is greatly improved. The invention enables the enterprise public number to become a customer service center for sales consultation by enabling the enterprise public number to have the function of one-to-one interaction of sales personnel and potential customers, and each sales personnel is a customer service representative of the customer service center.
In a specific embodiment of the foregoing method for improving the ability of a salesperson to acquire a potential customer, further, after enabling the potential customer to enter the public number of the enterprise where the salesperson is located by scanning the two-dimensional code and focusing on successfully, the method further includes:
and counting the number of potential customers acquired by each salesperson.
In a specific embodiment of the foregoing method for promoting the ability of the salesperson to acquire the potential customer, the method further includes:
and after the potential client enters the public number of the enterprise where the salesperson is located, recording the operation of the potential client in the public number of the enterprise where the salesperson is located and the chat content with the salesperson.
In a specific embodiment of the foregoing method for promoting sales force acquisition of potential customers, further, the recording operation includes:
the potential customer cancels one or more operations of paying attention to the public number of the enterprise where the salesperson is located, clicking on a public number bottom bar menu, clicking on an electronic product manual and/or filling out personal information.
In this embodiment, if the public number of the enterprise where the salesperson is located is the WeChat public number of the enterprise where the salesperson is located, which is approved by the WeChat platform, the sales manager knows how many potential customers attract attention to the WeChat public number of the enterprise where the salesperson is located by pushing the electronic product manual to the potential customers by viewing the statistical report; after a potential client enters the public number of an enterprise where the salesperson is located, the application background of the invention can record all operation contents including that the client cancels the attention micro-information public number, clicks a micro-information public number bottom bar menu, clicks an electronic product manual, fills in a personal information sheet and the like, and chatting contents with the salesperson, so that a sales manager can know the response speed and the service attitude of the salesperson by checking the chatting contents of the salesperson and the potential client, find out problems and solve the problems in time. It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (10)
1. A method for enhancing the ability of a salesperson to acquire potential customers, comprising:
generating a corresponding electronic product manual containing the electronic business card of the salesperson according to the product and/or marketing campaign selected by the salesperson and the ID of the salesperson, wherein the product and/or marketing campaign is selected by the salesperson according to the interest of the potential customer;
and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the electronic product manual containing the electronic business card of the salesperson, so that a potential customer can obtain the corresponding electronic product manual containing the electronic business card of the salesperson by scanning the two-dimensional code and successfully paying attention to the public number of the enterprise where the salesperson is located.
2. The method for improving the ability of the salesperson to acquire the potential customers according to claim 1, wherein the public number of the enterprise where the salesperson is located comprises: and the WeChat platform approves the WeChat public number of the enterprise where the sales personnel are located.
3. The method for improving the ability of a salesperson to acquire a potential customer according to claim 1, wherein the step of generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and an electronic product manual containing the electronic business card of the salesperson comprises:
generating a URL of the electronic product manual according to the electronic product manual containing the electronic business card of the salesperson;
and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesman is located and the URL of the electronic product manual.
4. The method for improving the ability of a salesperson to acquire potential customers according to claim 3, wherein the step of generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the URL of the electronic product manual comprises:
and calling an interface of a preset application program, and generating a corresponding two-dimensional code according to the public number of the enterprise where the salesperson is located and the URL of the electronic product manual.
5. The method for improving the ability of a salesperson to acquire a potential customer according to claim 3, wherein the step of enabling the potential customer to acquire the corresponding electronic product manual containing the electronic business card of the salesperson by scanning the two-dimensional code and paying attention to the public number of the enterprise where the salesperson is located successfully comprises the following steps:
and enabling a potential customer to scan the two-dimensional code and successfully pay attention to the public number of the enterprise where the salesperson is located, and calling an interface of a preset application program to push image-text messages of the electronic product manual according to the URL of the electronic product manual in the two-dimensional code, so that the potential customer can obtain the electronic product manual containing the electronic business card of the salesperson by clicking the image-text messages of the electronic product manual.
6. The method for promoting the salesperson's ability to acquire potential customers according to claim 1 or 5, wherein the salesperson's electronic business card comprises: the name and phone number of the sales person.
7. The method for promoting the ability of a salesperson to acquire a potential customer according to claim 4 or 5, wherein the preset application program is: WeChat;
after the potential customer is enabled to enter the public number of the enterprise where the sales staff is located through scanning the two-dimensional code and successfully paying attention, the method further comprises the following steps:
establishing a corresponding relation between the WeChat OPENID of the potential customer and the ID of the salesman so that the potential customer can communicate with the salesman; wherein,
sending chat data of a potential client on a WeChat client and the public number of the enterprise where the salesperson is located to an application client where the salesperson is located;
and sending the chatting data of the salesperson and the potential client at the application client to the WeChat client of the potential client.
8. The method for improving the ability of a salesperson to acquire a potential customer according to claim 1, wherein after the potential customer is enabled to enter the public number of the enterprise where the salesperson is located by scanning the two-dimensional code and successfully paying attention, the method further comprises:
and counting the number of potential customers acquired by each salesperson.
9. The method of promoting sales force acquisition of potential customers of claim 1, further comprising:
and after the potential client enters the public number of the enterprise where the salesperson is located, recording the operation of the potential client in the public number of the enterprise where the salesperson is located and the chat content with the salesperson.
10. The method of promoting sales force acquisition of potential customers of claim 9, wherein the act of recording comprises:
the potential customer cancels one or more operations of paying attention to the public number of the enterprise where the salesperson is located, clicking on a public number bottom bar menu, clicking on an electronic product manual and/or filling out personal information.
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| CN201710794695.9A CN107578257A (en) | 2017-09-06 | 2017-09-06 | A kind of method for lifting sales force and obtaining potential customers' ability |
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| CN201710794695.9A CN107578257A (en) | 2017-09-06 | 2017-09-06 | A kind of method for lifting sales force and obtaining potential customers' ability |
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| CN109087220A (en) * | 2018-06-19 | 2018-12-25 | 链家网（北京）科技有限公司 | A kind of the electronic business card generation method and system of source of houses broker |
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| CN113609147A (en) * | 2021-08-11 | 2021-11-05 | 北京自如信息科技有限公司 | Data sharing method and device and electronic equipment |
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Application publication date: 20180112 |