CN107436909A - Keyword intelligent optimization method and system - Google Patents
Keyword intelligent optimization method and system Download PDFInfo
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- CN107436909A CN107436909A CN201610525731.7A CN201610525731A CN107436909A CN 107436909 A CN107436909 A CN 107436909A CN 201610525731 A CN201610525731 A CN 201610525731A CN 107436909 A CN107436909 A CN 107436909A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/24—Querying
- G06F16/245—Query processing
- G06F16/2455—Query execution
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
- G06F16/28—Databases characterised by their database models, e.g. relational or object models
- G06F16/284—Relational databases
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
Abstract
A kind of keyword intelligent optimization method based on search engine platform is provided, including：The report of platform download keyword is provided from search engine, calculates and preserve the form of each dimension of keyword；Produce and safeguard as needed the automation rule for adjusting keyword；According to automation rule, the keyword that inquiry needs adjust from form, automation rule is performed, to adjust the keyword；And adjusted keyword is synchronized to search platform.A kind of keyword intelligent optimization system based on search engine platform is also provided.The present invention can realize that the automation to keyword optimizes and across account, the search engine management across search marketing platform, so as to the cumbersome and maloperation faced when solving the problems, such as and launching a large amount of keywords in the case where ensureing to launch the safety of the data such as keyword.
Description
Technical field
The present invention relates to Internet technical field, and in particular to a kind of keyword intelligent optimization based on search engine platform
Method and system.
Background technology
Search engine marketing system is the key that electric business enterprise makes full use of that search engine is promoted.Search engine marketing
System is done bad, and enterprise's waste promotion expense can be allowed, which but to obtain, can not bring popularization effect.Cause enterprise can not be effectively using searching
Index holds up introducing flow, so that electric business enterprise loses competitiveness in electric business market with keen competition.And present electric business enterprise
Commodity classification is various and continuous change, and this brings huge challenge to enterprise search engine marketing system.Therefore there is an urgent need to reality
The intellectuality of existing search engine marketing.
Search engine marketing system of the prior art mainly has following several：
(1) management system of search engine provider：Search engine provider can provide the user with a management search and draw
The system for holding up dispensing, adjustment to putting keyword etc. can be realized so as to user；
(2) third party's search engine marketing management system：Give the management of search engine marketing to third company's management,
To third company's payment management expense；
(3) enterprise search engine marketing management system：Enterprise realizes search engine marketing system, oneself key to dispensing
Word etc. is managed, by special staff to the advertising words of dispensing, launch strategy and be adjusted.
But they more or less all be present：
(1) management system of search engine provider：The management function that search engine provider provides is more comprehensive, still
There is the account much launched in big e-commerce venture, and the management system of engine provider is not supported across account management.And
Many Premium Features either do not support or are required for payment extra-pay could use.
(2) third party's search engine marketing management system：Third-party system can solution to a certain degree must not be across account
The problem of management.But there is the risk of leakage, but also need in the dispensing keyword data of enterprise in the hand of third company
Pay high administration fee.
(3) enterprise search engine marketing management system：This scheme can be solved the problems, such as across account management, can also be solved
Certainly launch the security of the data such as keyword.But when the keyword of dispensing is especially more, behavior adjustment management just becomes difficult realization, close
Keyword, which is optimized and revised, will face cumbersome and maloperation problem.
The problem of being existed based on existing scheme, we have proposed a kind of intelligent keyword optimization based on search engine platform
Method and system.It can be used for search engine marketing management system, realize across account, the search engine pipe across search marketing platform
Reason, it is also ensured that launch the safety of the data such as keyword.The most important advantage of the present invention is, it is possible to achieve to keyword from
Dynamicization optimizes, so as to the cumbersome and maloperation faced when solving the problems, such as and launching a large amount of keywords.
The content of the invention
According to the example embodiment of the present invention, there is provided a kind of keyword intelligent optimization method based on search engine platform,
Including：The report of platform download keyword is provided from search engine, calculates and preserve the form of each dimension of keyword；As needed
Produce and safeguard the automation rule for adjusting keyword；According to automation rule, the pass that inquiry needs adjust from form
Keyword, automation rule is performed, to adjust the keyword；And adjusted keyword is synchronized to search platform.
Preferably, the dimension can include time dimension and/or index dimension, and methods described can also include providing leading to
Cross the query interface that the dimension carrys out searching keyword.
Preferably, the automation rule can include at least one of following：Rule name, rule type, trigger condition,
Perform time, dependence data and the structure of accounts used.
Preferably, the execution time can represent that methods described can also include with cron expression formulas：Use Quartz
To perform timed task scheduling, to realize being dynamically adapted for automation rule；And filing task is suspended or stopped
Control, to realize that the real-time dynamic in automation rule implementation procedure is controllable.
Preferably, adjusting keyword can include being adjusted keyword release price, measurement, matching way, and will
State recording is into database before and after adjusted keyword and keyword adjustment.
Preferably, the keyword intelligent optimization method can also include the key on search engine platform according to account
Word data syn-chronization is to local data base, and inquires about adjusted keyword.
Preferably, the keyword intelligent optimization method can also include the log query work(for providing automation rule adjustment
Can, to determine whether automation rule accurately performs or help to adjust automation rule.
According to another example embodiment of the present invention, there is provided a kind of keyword intelligent optimization based on search engine platform
System, including：Keyword report query module, it is configured as the report that platform is provided and downloads dispensing keyword from each search engine
Accuse, statistics calculates and preserved the form of each dimension of keyword；Automation rule module, it is configured as producing and safeguarding as needed
For adjusting the automation rule of keyword；Rule execution module, it is configured as according to automation rule, being inquired about from form needs
The keyword to be adjusted, automation rule is performed, to adjust the keyword；And keyword synchronization module, it is configured as adjusting
The keyword haveing suffered is synchronized to each search platform.
Preferably, the dimension can include time dimension and/or index dimension, and the system can also include passing through institute
State the query interface that dimension carrys out searching keyword.
Preferably, the automation rule can include at least one of following：Rule name, rule type, trigger condition,
Perform time, dependence data and the structure of accounts used.
Preferably, the execution time represents that the rule execution module can be additionally configured to cron expression formulas：Make
Dispatched with Quartz to perform timed task, to realize being dynamically adapted for automation rule；And filing task is carried out temporary
Stop or stop control, to realize that the real-time dynamic in automation rule implementation procedure is controllable.
Preferably, the rule execution module can be additionally configured to enter keyword release price, measurement, matching way
Row adjustment, and by state recording before and after adjusted keyword and keyword adjustment into database.
Preferably, the keyword synchronization module can be additionally configured to：According to account by the pass on search engine platform
Keyword data syn-chronization is to local data base, and inquires about adjusted keyword.
Preferably, the system can also include adjustment logging modle, and the adjustment logging modle can be configured as：Carry
Log query function for automating rule adjustment, to determine whether automation rule accurately performs or help to adjust automation
Rule.
The present invention can realize that the automation to keyword is excellent in the case where ensureing to launch the safety of the data such as keyword
Change and across account, the search engine management across search marketing platform, faced when launching a large amount of keywords so as to solve cumbersome
With maloperation problem.
Brief description of the drawings
According to combining following description of the exemplary drawings to exemplary embodiment, the other details of the disclosure, aspect and excellent
Point will become obvious.
Fig. 1 shows the configuration of the intelligent keyword optimization system according to embodiments of the present invention based on search engine platform
Figure.
Fig. 2 shows the flow of the intelligent keyword optimization method according to embodiments of the present invention based on search engine platform
Figure.
Fig. 3 shows the frame of the intelligent keyword optimization system according to embodiments of the present invention based on search engine platform
Figure.
Embodiment
Embodiments of the invention are explained below, including the various details of the embodiment of the present invention to help to manage
They should be thought what is be merely exemplary by solution.Therefore, it will be appreciated by the person skilled in the art that can be to being described herein
Embodiment make various modifications and changes, without departing from scope and spirit of the present invention.
Fig. 1 shows a kind of configuration diagram of the intelligent keyword optimization system 100 based on search engine platform.This is intelligently closed
Keyword optimization system 100 can include：Keyword report query module, automation rule module, rule execution module, adjustment note
Record module and keyword account synchronization module.The function of each module described in detail below.
Keyword report query module：Keyword report query module can be downloaded to launch from each search engine platform and closed
The report of keyword, statistics calculate the form of various different time dimensions, report data then are stored in into relevant database, finally
According to various report data index dimensions (clicking rate, displaying amount, clicking rate etc.), time dimension (yesterday, the day before yesterday, this week, last week
Deng) searching keyword interface, there is provided inquiry meets the keyword of optimal conditions.
Automation rule module：Automation rule module can need to produce and safeguard automation rule according to optimization, be
Realize search engine automation optimization according to.Can be according to the automation rule of optimization demand addition optimization.Automation rule
In the title of automation rule, rule type can be set, trigger condition, perform time, the structure of accounts for relying on data, using
Deng.Wherein, the execution time of automation rule can be a cron expression formula, and can realize that timing is appointed using Quartz
Business scheduling.After user creates an automation rule, automation rule can be added in Quartz scheduling by system.If with
Family edit or alteration ruler task, system can update the Quartz of Regular Task scheduling again, so as to realize user from
The dynamic adjustment of dynamicization rule.Dynamic adjustment may include to adjust with relevant dynamics such as trigger condition, execution times.Work as automation
When rule is performed, the controls such as system can be suspended to filing task, be stopped, to realize to automation rule implementation procedure
Real-time dynamic it is controllable.
Rule execution module：Rule execution module can include according to automation rule to keyword release price, strategy,
Matching way etc. is adjusted.The keyword for needing to adjust from the inquiry of keyword Reports module according to automation rule first, its
The adjustment such as secondary execution keyword release price, strategy, matching way, and by shape before and after adjusted keyword and keyword adjustment
State recorded in database.
Adjust logging modle：Adjustment logging modle can provide the log query function of automation rule adjustment, to check
The keyword of each automation rule adjustment, may thereby determine that whether automation rule accurately performs and help keyword intelligent
Optimize system call interception automation rule, thus constantly improve the effect of keyword intelligent optimization system, save institutional advertising
While dispensing expense more interests are brought to enterprise.
Keyword account synchronization module：The major function of keyword account synchronization module may include the account pass of each platform
Keyword data syn-chronization inquires about adjusted keyword, and adjusted keyword is synchronized to each search to local data base
Index holds up offer platform, so as to provide the intelligent optimization adjustment realized on platform to keyword in search engine.
Fig. 2 shows the flow chart of the intelligent keyword optimization method 200 based on search engine.In step 210, from search
Engine provides the report that platform downloads keyword, calculates and preserve the form of each dimension of keyword.Wherein, dimension includes time dimension
Degree and/or index dimension, method 200 can also include providing by dimension come the query interface of searching keyword.
In step 220, the automation rule for adjusting keyword is produced and safeguarded as needed.Automation rule can be with
Be rule name, rule type, trigger condition, perform the time, rely on data and the structure of accounts that uses in any one or
It is combined.Preferably, performing the time can represent that method 200 can also perform including the use of Quartz with cron expression formulas
Timed task is dispatched, and to realize being dynamically adapted for automation rule, and filing task is suspended or stopped to control, with
Realize that the real-time dynamic in automation rule implementation procedure is controllable.
In step 230, according to automation rule, the keyword that inquiry needs adjust from form, automation rule is performed,
To adjust the keyword.Wherein adjusting keyword can include being adjusted keyword release price, measurement, matching way,
Then by state recording before and after adjusted keyword and keyword adjustment into database.
In step 240, adjusted keyword is synchronized to search platform.Specifically, the step can pass through such as Fig. 1
Shown keyword account synchronization module is completed.Preferably, can also be according to account by the keyword on search engine platform
Data syn-chronization inquires about adjusted keyword to local data base.
Moreover it is preferred that method 200 can also provide the log query function of automation rule adjustment, it is automatic to determine
Change whether rule accurately performs or help to adjust automation rule.
Fig. 3 shows the intelligent keyword optimization system 300 according to embodiments of the present invention based on search engine platform
Block diagram.The system 300 can include keyword report query module 301, automation rule module 302, rule execution module 303
With keyword synchronization module 304.Keyword report query module 301 can be configured as providing platform download from each search engine
The report of keyword is launched, statistics calculates and preserved the form of each dimension of keyword.Automation rule module 302 can be configured
To produce and safeguarding the automation rule for adjusting keyword according to needs.Rule execution module 303 can be configured as root
According to automation rule, the keyword that inquiry needs adjust from form, automation rule is performed, to adjust the keyword.And
Keyword synchronization module 304 can be configured as adjusted keyword being synchronized to each search platform.
The preferred embodiment of intelligent keyword optimization system 300 is similar with method 200, is not described in detail herein.
By the example embodiment above in association with accompanying drawing, this programme proposes a kind of intelligence pass based on search engine platform
Keyword optimization method, the intelligent search engine marketing system realized by this method can avoid data from being stored in third party's public affairs
Data caused by department are dangerous, artificial operation can also be avoided to cause the cumbersome and maloperation of keyword adjustment, can also keep away
Exempt to search for system that marketing platform provides can not across account, across search for marketing platform the problem of.Search engine marketing keeper is only
Need according to search engine marketing optimize and revise service creation one automation rule can be achieved to search engine marketing from
Dynamicization is optimized and revised.Realize that timed task is dispatched by Quartz, it is ensured that automation rule timing performs and periodicity
Perform.
The technical program is downloaded by keyword report query module and calculates keyword form, and provides searching keyword
Interface.Automation rule module realizes the establishment of automation rule, performs timing, the periodic scheduling of time, also achieves certainly
The dynamic addition and control of dynamicization rule.Automation rule execution module realizes that accurate quick search needs the keyword adjusted simultaneously
It is adjusted log.Keyword account synchronization module realizes passing through for each search marketing platform keyword account information.This
Outside, adjustment logging modle can also provide the effect form of automation rule adjustment.Therefore, the present invention can preferably solve to search for
Campaign Management Platform it is cumbersome optimize and revise, data safety, it is cross-platform, across account the problem of.
Detailed description above has elaborated inspection method and system by using schematic diagram, flow chart and/or example
Numerous embodiments.In the case where this schematic diagram, flow chart and/or example include one or more functions and/or operation,
It will be understood by those skilled in the art that each function and/or operation in this schematic diagram, flow chart or example can be by various
Structure, hardware, software, firmware or they substantial any combination to realize individually and/or jointly.In one embodiment,
If the stem portion of theme described in embodiments of the invention can pass through application specific integrated circuit (ASIC), field programmable gate array
(FPGA), digital signal processor (DSP) or other integrated forms are realized.However, those skilled in the art will appreciate that
The some aspects of embodiments disclosed herein can be realized equally in integrated circuits on the whole or partly, be embodied as
The one or more computer programs run on one or more computer are (for example, be embodied as in one or more computer
The one or more programs run in system), it is embodied as the one or more program (examples run on the one or more processors
Such as, it is embodied as the one or more programs run in one or more microprocessors), it is embodied as firmware, or it is substantially real
It is now any combination of aforesaid way, and those skilled in the art will be provided with designing circuit and/or write-in is soft according to the disclosure
The ability of part and/or firmware code.In addition, it would be recognized by those skilled in the art that the mechanism of theme described in the disclosure can be made
It is distributed for the program product of diversified forms, and no matter is actually used for performing the particular type of the signal bearing medium of distribution
How, the exemplary embodiment of theme described in the disclosure is applicable.The example of signal bearing medium includes but is not limited to：It is recordable
Type medium, such as floppy disk, hard disk drive, compact-disc (CD), digital universal disc (DVD), digital magnetic tape, computer storage；
And transmission type media, such as numeral and/or analogue communication medium are (for example, optical fiber cable, waveguide, wired communications links, channel radio
Believe link etc.).
Although exemplary embodiment describing the present invention with reference to several, it is to be understood that, term used is explanation and shown
Example property and nonrestrictive term.Because the present invention can be embodied without departing from the spiritual or real of invention in a variety of forms
Matter, it should therefore be appreciated that above-described embodiment is not limited to any foregoing details, and should be in the spirit that appended claims are limited
With widely explained in scope, therefore the whole changes fallen into claim or its equivalent scope and remodeling all should be the power of enclosing
Profit requires to be covered.
It should be noted that it these are only presently preferred embodiments of the present invention and principle.It will be understood by those within the art that
The invention is not restricted to specific embodiment here.Those skilled in the art can make various significant changes, adjustment and replacement,
Without departing from protection scope of the present invention.The scope of the present invention is defined by the following claims.
Claims (14)
1. a kind of keyword intelligent optimization method based on search engine platform, including：
The report of platform download keyword is provided from search engine, calculates and preserve the form of each dimension of keyword；
Produce and safeguard as needed the automation rule for adjusting keyword；
According to automation rule, the keyword that inquiry needs adjust from form, automation rule is performed, to adjust the key
Word；And
Adjusted keyword is synchronized to search platform.
2. according to the method for claim 1, wherein the dimension includes time dimension and/or index dimension, methods described
Also include providing by the dimension come the query interface of searching keyword.
3. according to the method for claim 1, wherein automation rule is including at least one of following：Rule name, Regularia
Type, trigger condition, perform time, dependence data and the structure of accounts used.
4. according to the method for claim 3, wherein the execution time represents that methods described is also wrapped with cron expression formulas
Include：
Dispatched using Quartz to perform timed task, to realize being dynamically adapted for automation rule；And
Filing task is suspended or stopped to control, to realize that the real-time dynamic in automation rule implementation procedure is controllable.
5. according to the method for claim 1, wherein adjustment keyword is included to keyword release price, measurement, match party
Formula is adjusted, and by state recording before and after adjusted keyword and keyword adjustment into database.
It is 6. according to the method for claim 1, in addition to according to account that the keyword data on search engine platform is synchronous
To local data base, and the adjusted keyword of inquiry.
7. the method according to claim 11, in addition to：
The log query function of automation rule adjustment is provided, to determine whether automation rule accurately performs or help to adjust
Automation rule.
8. a kind of keyword intelligent optimization system based on search engine platform, including：
Keyword report query module, it is configured as the report that platform is provided and downloads dispensing keyword from each search engine, statistics
Calculate and preserve the form of each dimension of keyword；
Automation rule module, it is configured as producing and safeguarding the automation rule for adjusting keyword as needed；
Rule execution module, it is configured as according to automation rule, the keyword that inquiry needs adjust from form, performs automatic
Change rule, to adjust the keyword；And
Keyword synchronization module, it is configured as adjusted keyword being synchronized to each search platform.
9. system according to claim 8, wherein the dimension includes time dimension and/or index dimension, the system
Also include by the dimension come the query interface of searching keyword.
10. system according to claim 8, wherein automation rule include at least one of following：Rule name, Regularia
Type, trigger condition, perform time, dependence data and the structure of accounts used.
11. system according to claim 10, wherein the execution time is represented with cron expression formulas, the rule performs
Module is additionally configured to：
Dispatched using Quartz to perform timed task, to realize being dynamically adapted for automation rule；And
Filing task is suspended or stopped to control, to realize that the real-time dynamic in automation rule implementation procedure is controllable.
12. system according to claim 8, wherein the rule execution module is additionally configured to launch valency to keyword
Lattice, measurement, matching way are adjusted, and by state recording before and after adjusted keyword and keyword adjustment to database
In.
13. system according to claim 8, wherein the keyword synchronization module is additionally configured to：It will be searched according to account
Keyword data on rope engine platform is synchronized to local data base, and the adjusted keyword of inquiry.
14. system according to claim 8, in addition to adjustment logging modle, the adjustment logging modle is configured as：
The log query function of automation rule adjustment is provided, to determine whether automation rule accurately performs or help to adjust
Automation rule.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610357194 | 2016-05-26 | ||
| CN201610357194X | 2016-05-26 |
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| CN107436909A true CN107436909A (en) | 2017-12-05 |
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| CN201610525731.7A Active CN107436909B (en) | 2016-05-26 | 2016-07-05 | Keyword intelligent optimization method and system and computer readable storage medium |
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| CN109064221A (en) * | 2018-07-20 | 2018-12-21 | 广州市丰申网络科技有限公司 | AdWords intelligence put-on method and equipment based on big data technology |
| CN111431860A (en) * | 2020-02-28 | 2020-07-17 | 山东公链信息科技有限公司 | Completely anonymous social public link for protecting social network |
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| CN107436909B (en) | 2019-12-31 |
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