CN107392643A - A kind of method and system for following the trail of and identifying web advertisement transmission data - Google Patents
A kind of method and system for following the trail of and identifying web advertisement transmission data Download PDFInfo
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- CN107392643A CN107392643A CN201710458309.9A CN201710458309A CN107392643A CN 107392643 A CN107392643 A CN 107392643A CN 201710458309 A CN201710458309 A CN 201710458309A CN 107392643 A CN107392643 A CN 107392643A
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- advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/06—Protocols specially adapted for file transfer, e.g. file transfer protocol [FTP]
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Abstract
The invention discloses a kind of method and system for following the trail of and identifying web advertisement transmission data, caused advertisement in each program of the web advertisement is launched by real-time tracing and identification advertisement launching platform and transmits data, ensure the security and independence of advertising display, it is also possible to prevent to increase ad traffic automatically in a manner of robot, or increase the malicious operation of ad traffic by other nonconventional approaches, so as to make reliable mobile Internet platform, make advertisement putting more precisely and safe, effect is cashed in optimization advertisement.
Description
Technical field
The present invention relates to Internet technical field, is a kind of tracking and the identification web advertisement transmission data specifically
Method and system.
Background technology
With mobile Internet increasingly vigorous growth, mobile Internet advertising sector arises at the historic moment, and opens up in recent years
Reveal alarming development power, be Chaoyang industry.Big Internet firm is wide by mobile Internet by the flow of oneself one after another
Accuse platform and obtain bigger value, the bigger profit of earning.Therefore in order to cater to market, large quantities of Internet advertising company such as rain
Grown up afterwards as spring bamboo, the related technology in Internet advertising field is also being showing improvement or progress day by day and innovated.
Chinese patent literature CN：106294880A discloses a kind of more Web site management systems and its management method, the system
Including Cloud Server and substation point, Cloud Server is communicated to connect with several substation points respectively by several api interfaces, the party
Method is that Cloud Server generates unique identification number for each content-data, and identification number is pushed into substation point, is judged before pushing
Whether identification number pushed within preset time, the record push time after pushing successfully.The system and method pass through cloud service
Device lays in web site contents, enough substation points is integrated to increase flow caused by system, so as to realize flow cashability
Improve.But the system and method do not have the security and independence for considering advertising display, it is difficult to ensure that system is accurately launched
Advertisement, may generation system increase automatically ad traffic situation influence flow direction cash efficiency.
The content of the invention
The purpose of the present invention is to improve the accuracy and security of advertisement putting, and effect is cashed in optimization advertisement, there is provided a kind of
It can be shown in advertisement putting, download the method and system of tracking and identification web advertisement transmission data in installation process.
To achieve the above object, the present invention adopts the technical scheme that：One kind tracking and identification web advertisement transmission data
Method, comprise the following steps：
Step S01. obtains advertisement download link；
Step S02. is the above-mentioned advertisement download link package identification field got；
Above-mentioned advertisement download link is grabbed local be shown by step S03. downstreams advertising display channel；
Whether all advertisement download links in step S04. detection downstream advertising display channels derive from this advertisement putting
Platform；
Step S05. judges whether the advertisement is effective advertisement；
Step S06. carries out the ageing judgement of advertisement after entering the download page in advertisement downloading process；
Step S07. presets the complete download of advertisement permission of timeliness for meeting platform, and judges whether the download is effective；
Step S08. completes effectively to download, and returns once the ad click amount and download, so far completes once successful
Promote.
Further, the mode of advertisement download link is obtained in step S01 to be included：It is wide from the crawl of other advertisement launching platforms
Accuse download link or launched from the advertiser by this advertisement launching platform and advertisement download link is directly obtained in publicity orders.
Further, the process of package identification field also includes in step S02：Chain is downloaded for the advertisement grabbed
Connect, into advertisement launching platform after will automatically generate identification number field, download chain for the advertisement that is directly obtained from order
Connect, may be selected manually or platform automatically generates identification number field.
Further, the downstream advertising display channel in step S03 is downloaded advertisement by the form of offline business model
Link grabs local be shown.
Further, step S04 includes whether having this advertisement launching platform to generate identification number in detection advertisement download link
Field, forbid launching the advertisement if identification number field is generated without this advertisement launching platform；If this advertisement putting is put down
Platform generates identification number field, then shows the advertisement in current downstream advertising display channel.
Further, if it is determined that step S05 judged result invalid advertisement is then forbidden jumping to the advertisement download page,
If it is determined that effective advertisement is then directly entered the page for redirecting download.
To achieve the above object, the present invention also provides a kind of tracking and the identification web advertisement transmission data based on the above method
System, including：
Advertisement download link collector unit, for obtaining advertisement download link；
Data packaging unit, for generating identification number for download link；
Downstream advertising display channel, for showing advertisement and launching advertisement download link；
Identification number detection unit, for detecting in advertisement transmission data whether there is specific identification number；
Timeliness judging unit, for judging that validity within a certain period of time is downloaded in advertisement.
Further, the downstream advertising display channel accesses the software development work of advertisement launching platform by communicating to connect
Tool bag or application programming interfaces.
Further, the system also includes background server and download server, and the download server often performs one
The click volume of advertisement download link address corresponding to advertisement and download installation can be then back to background server by secondary download, after
Platform server counts to advertisement transmission data.
The invention has the advantages that：
Caused advertisement transmission data in the advertisement release process of the inventive method, are that advertiser launches extensively in this platform
During announcement, the unique authentication of cost is calculated, ensures the security and independence of advertising display, is also possible to prevent in a manner of robot certainly
Dynamic increase ad traffic, or the malicious operation by other nonconventional approaches increase ad traffic, so as to make reliable movement
Internet platform, make advertisement putting more precisely and safe, effect is cashed in optimization advertisement.
Brief description of the drawings
For that can become apparent from understanding purpose, feature and advantage of the present invention, the preferable reality below with reference to accompanying drawing to the present invention
Example is applied to be described in detail, wherein：
Fig. 1 is the flow chart of the inventive method；
Fig. 2 is the frame diagram of present system.
Embodiment
A kind of system for following the trail of and identifying web advertisement transmission data of the present invention includes：
Advertisement download link collector unit, the advertisement putting for capturing or receiving advertisement download link to the system are put down
Platform.The platform includes SDK and application programming interfaces, for providing data transfer for downstream advertising display channel
Interface.
Background server, for receiving, counting and managing the transmission data in data advertisement launch process.
Data packaging unit, for generating identification number for download link.
Downstream advertising display channel, for showing advertisement and launching advertisement download link.
Identification number detection unit, for detecting in advertisement transmission data whether there is specific identification number.
Download server, for by advertisement download link downloads ad, and transmit ad click and download installation data.
Timeliness judging unit, for judging that validity within a certain period of time is downloaded in advertisement.
Based on said system, the method flow of tracking and identification web advertisement transmission data is specific as follows：
S01. advertisement launching platform crawl or reception advertisement download link,
The crawl refers to obtain advertisement download link from other advertisement launching platforms；The reception refers to from wide by this
The advertiser for accusing release platform launches acquisition advertisement download link in publicity orders.
S02. data package module generates identification number for the above-mentioned advertisement download link got,
For the advertisement download link grabbed, into advertisement launching platform after can automatically generate identification number, for receiving
The advertisement download link arrived, into advertising platform after may be selected manually or platform automatically generates identification number.
S03. advertising display channel in downstream accesses the SDK of advertisement launching platform by communicating to connect or answered
With routine interface, advertisement download link is grabbed by local by the form of offline business model.
Whether all advertisement download links S04. detected in the advertising display channel of downstream derive from this advertisement launching platform,
Whether there is this advertisement launching platform to generate identification number field in detection advertisement download link, if thrown without this advertisement
It is laid flat platform generation identification number field then to forbid launching the advertisement, if this advertisement launching platform generates identification number field, then exists
Current Channel of Downstream shows the advertisement, while carries out Effective judgement to the advertisement download link.
S05. to showing that the identification number field of the advertisement download link corresponding to successful advertisement is analyzed：Judge that this is wide
Whether announcement is effective advertisement,
If it is determined that invalid advertisement is then forbidden jumping to the advertisement download page and pulling next advertisement again downloading chain
The identification field connect judges its validity, if it is decided that can pass through download server into the page for redirecting download for effective advertisement
Download the advertisement.In one embodiment, Pingstart systems are as applied to the advertisement launching platform on mobile terminal device,
Pingstart Advertisement Servers are captured to Publisher Tracking Link and are segmented acquisition accordingly on the platform
Data, publisher_slot fields are obtained from link to determine publisher identity, judge its whether be
The Publisher of Pingstart platforms.Pub_gaid is obtained to judge the ID of corresponding channel advertisement, is judged by pub_aid
Android device ID, into the acquisition flow of android system advertisement.IOS system ID is obtained by pub_idfa, entered
The acquisition flow of iOS system advertisement
S06. enter after downloading the page and the ageing judgement of advertisement carried out in advertisement downloading process,
In a certain specific embodiment, the process of the ageing judgement of advertisement includes：The system of the present invention has confirmed each time
After ad-request is effectively request, first time click time (Click time) that system of users is carried out is recorded, and is clicked on
Afterwards if user generates the action of download simultaneously, then system records the time (Download time) of download.System
Download time interval twice is judged：If a preceding download time is 10 seconds to the time interval of time is clicked on next time
(10sec between by 30 minutes<Download time-Click time<30min), then judge that current download is once effective
Download, if the purpose for doing the judgement of this time is that download time is too small to the time interval for clicking on download, it may be possible to machine
Caused by the irregularities such as device brush list operation, such download can not turn into effective and download.If download time is more than 30
Minute mistake, the possible advertisement that is invalid, or being got by other sources of advertisement that current request arrives, can not turn into once
It is effective to download.
S07. download is then terminated for download time invalid advertisement；For meeting that the advertisement of the default timeliness of platform has allowed
Whole download, and judge whether the download is effective,
Judge download whether effective process includes：Judge whether the download link includes this platform identification number again,
If without the identification number of this platform, illustrate that this advertisement downloaded is not from this platform, then forbid launching；If contain this
The identification number of platform, then it is judged to effectively downloading.
S08. after judging advertisement effectively to download, download server returns the once advertisement to the background server of this platform
Click volume and download, this platform record and count the hits and installation number of the advertisement, so far complete once successfully to push away
Extensively.
Identification number described in a kind of method and system for following the trail of and identifying web advertisement transmission data of the invention below
Form further illustrate：
1. application programming interfaces request form (API Request Format)
Advertisement launching platform described in this described embodiment is PingStart platforms, and being entered by Web side navigation should
The application programming interfaces of platform.
2. application programming interfaces respond request form (API Response)
3. transmit data tracing (Tracking URL)
The identification number of effective advertisement download link is included and can replaced with identification number associated therewith, and it is as follows to replace type：
4.Postback URL
Described above is only the preferred embodiment of the present invention, it is noted that for the ordinary skill people of the art
Member, on the premise of the inventive method is not departed from, can also make some improvement and supplement, and these are improved and supplement also should be regarded as
Protection scope of the present invention.
Claims (9)
- A kind of 1. method for following the trail of and identifying web advertisement transmission data, it is characterised in that comprise the following steps：Step S01. obtains advertisement download link；Step S02. is the above-mentioned advertisement download link package identification field got；Above-mentioned advertisement download link is grabbed local be shown by step S03. downstreams advertising display channel；Whether all advertisement download links in step S04. detection downstream advertising display channels derive from this advertisement launching platform；Step S05. judges whether the advertisement is effective advertisement；Step S06. carries out the ageing judgement of advertisement after entering the download page in advertisement downloading process；Step S07. presets the complete download of advertisement permission of timeliness for meeting platform, and judges whether the download is effective；Step S08. completes effectively to download, and returns once the ad click amount and download, so far completes once successfully to promote.
- 2. a kind of method for following the trail of and identifying web advertisement transmission data according to claim 1, it is characterised in that described The mode of advertisement download link is obtained in step S01 to be included：From other advertisement launching platforms capture advertisement download link or from Launched by the advertiser of this advertisement launching platform and advertisement download link is directly obtained in publicity orders.
- A kind of 3. method for following the trail of and identifying web advertisement transmission data according to claim 2, it is characterised in that step The process of package identification field also includes in S02：For the advertisement download link grabbed, into advertisement launching platform after will Identification number field is automatically generated, for the advertisement download link being directly obtained from order, may be selected manually or flat Platform automatically generates identification number field.
- 4. a kind of method for following the trail of and identifying web advertisement transmission data according to claim 1, it is characterised in that described Advertisement download link is grabbed local progress by the downstream advertising display channel in step S03 by the form of offline business model Displaying.
- A kind of 5. method for following the trail of and identifying web advertisement transmission data according to claim 1, it is characterised in that step S04 includes whether having this advertisement launching platform to generate identification number field in detection advertisement download link, if thrown without this advertisement Platform generation identification number field is laid flat then to forbid launching the advertisement；If this advertisement launching platform generates identification number field, then exist Current downstream advertising display channel shows the advertisement.
- A kind of 6. method for following the trail of and identifying web advertisement transmission data according to claim 1, it is characterised in that step If it is determined that S05 judged result invalid advertisement is then forbidden jumping to the advertisement download page, if it is decided that for effective advertisement then It is directly entered the page for redirecting download.
- A kind of 7. system for following the trail of and identifying web advertisement transmission data, it is characterised in that including：Advertisement download link collector unit, for obtaining advertisement download link；Data packaging unit, for generating identification number for download link；Downstream advertising display channel, for showing advertisement and launching advertisement download link；Identification number detection unit, for detecting in advertisement transmission data whether there is specific identification number；Timeliness judging unit, for judging that validity within a certain period of time is downloaded in advertisement.
- 8. a kind of system for following the trail of and identifying web advertisement transmission data according to claim 7, it is characterised in that described Downstream advertising display channel accesses the SDK or application programming interfaces of advertisement launching platform by communicating to connect.
- 9. a kind of system for following the trail of and identifying web advertisement transmission data according to claim 7, it is characterised in that described System also includes background server and download server, and the download server often performs that once download then can be by corresponding to advertisement The click volume and download installation of advertisement download link address are back to background server, and background server transmits data to advertisement Counted.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710458309.9A CN107392643B (en) | 2017-06-16 | 2017-06-16 | Method and system for tracking and identifying network advertisement transmission data |
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| CN201710458309.9A CN107392643B (en) | 2017-06-16 | 2017-06-16 | Method and system for tracking and identifying network advertisement transmission data |
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| CN107392643A true CN107392643A (en) | 2017-11-24 |
| CN107392643B CN107392643B (en) | 2021-06-08 |
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| CN109710280A (en) * | 2018-12-27 | 2019-05-03 | 上海掌门科技有限公司 | It is a kind of for installing the method and apparatus of application on a user device |
| CN110276643A (en) * | 2019-06-21 | 2019-09-24 | 北京创鑫旅程网络技术有限公司 | A kind of popularization advertisement attribution method and device |
| CN111638982A (en) * | 2020-05-27 | 2020-09-08 | 百度在线网络技术（北京）有限公司 | Diversion method, diversion device and electronic equipment |
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| Publication number | Publication date |
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| CN107392643B (en) | 2021-06-08 |
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