CN107295367A - Information-pushing method and device - Google Patents

Information-pushing method and device Download PDF

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Publication number
CN107295367A
CN107295367A CN201710643478.XA CN201710643478A CN107295367A CN 107295367 A CN107295367 A CN 107295367A CN 201710643478 A CN201710643478 A CN 201710643478A CN 107295367 A CN107295367 A CN 107295367A
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CN
China
Prior art keywords
information
push
list
pushed
mobile terminal
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201710643478.XA
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Chinese (zh)
Inventor
董遂武
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Multidimensional Creation (beijing) Technology Co Ltd
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Multidimensional Creation (beijing) Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Application filed by Multidimensional Creation (beijing) Technology Co Ltd filed Critical Multidimensional Creation (beijing) Technology Co Ltd
Priority to CN201710643478.XA priority Critical patent/CN107295367A/en
Publication of CN107295367A publication Critical patent/CN107295367A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/239Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests
    • H04N21/2393Interfacing the upstream path of the transmission network, e.g. prioritizing client content requests involving handling client requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H04N21/4363Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
    • H04N21/43637Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H04N21/4586Content update operation triggered locally, e.g. by comparing the version of software modules in a DVB carousel to the version stored locally
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/488Data services, e.g. news ticker
    • H04N21/4882Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders

Abstract

The information-pushing method and device that the present invention is provided according to default information by pushing each information of the list into the push list of vehicle-mounted media playback equipment successively pushed information, receive the push request of mobile terminal triggering, and ask to determine target information in each information that information pushes list according to pushing, the extension information that strategy is associated to mobile terminal push with target information is pushed according to default, so that more extension information can be pushed to passenger by providing the operator of information, also enable and pass through acquisition for mobile terminal oneself pushed information interested in passenger, and then improve pushing efficiency and push effect.

Description

Information-pushing method and device
Technical field
The present invention relates to communication network technique, more particularly to a kind of information-pushing method and device.
Background technology
With the development of public transport, take bus trip and turned into increasing people and travel trip or commuter It is preferred.In order to which the trip for improving passenger is experienced, vehicle-mounted media playback equipment can be typically provided with bus.
Existing vehicle-mounted media playback equipment is typically only capable of pushing list to passenger's pushed information using fixed information.One For aspect, because the push time of every information and the information content that can be pushed are limited, it can not provide letter to passenger's displaying The desired full content pushed of the operator of breath, on the other hand, passenger can only passively receive vehicle-mounted media playback equipment, it is impossible to Active obtaining pushed information interested.Therefore, the push effect of the information-pushing method on existing bus is poor, and efficiency is low Under.
The content of the invention
For push effect is poor when to passenger's pushed information on the above-mentioned existing bus referred to, the low skill of pushing efficiency Art problem, a kind of information-pushing method and device that the present invention is provided.
On the one hand, the information-pushing method that the present invention is provided includes:
List is pushed according to default information to push successively in described information push list to vehicle-mounted media playback equipment Each information;
The push request of mobile terminal triggering is received, and each letter that request pushes list in described information is pushed according to described Target information is determined in breath;
The extension information that strategy is associated to mobile terminal push with the target information is pushed according to default.
Further, described push asks to include key word information;
It is described to ask to determine target information in each information that described information pushes list according to described push, including:
Determined and the key word information in each information that described information pushes list according to the key word information The target information matched somebody with somebody.
Further, described information, which pushes list, also includes each information corresponding push time;The push request includes Push the request generation time;
It is described to ask to determine target information in each information that described information pushes list according to described push, including:
The generation time is asked according to the push for pushing request, determined and the request in described information pushes list The push time corresponding target information of time match.
Further, information, which pushes list, also includes the corresponding operator identifier of each information;
It is described to push the extension information that strategy is associated to terminal push with the target information, bag according to default Include:
The corresponding operator identifier of each information of list is pushed according to described information, it is determined that the operation with the target information Business is designated the other information of same operator identifier;
The other information is pushed into the mobile terminal successively according to default push order.
Further, described information, which pushes list, also includes the corresponding information type of each information;
It is described to push the extension information that strategy is associated to mobile terminal push with the target information according to default, Including:
According to the corresponding information type of each information of the advertisement pushing list, it is determined that being accused with the information of the target information Type is the other information of same information type;
The other information is pushed into the mobile terminal successively according to default push order.
Further, it is described to push what strategy was associated to mobile terminal push with the target information according to default Information is extended, including:
According to default details storehouse and the target information, details corresponding with the target information are obtained;
Details corresponding with the target information are pushed to the mobile terminal.
Further, it is described to push what strategy was associated to mobile terminal push with the target information according to default After extension information, in addition to:
The push request triggered according to each mobile terminal, adjusts the tactful and described push list of push.
On the other hand, present invention also offers a kind of information push-delivery apparatus, including:
Info push module, it is described for being pushed successively to vehicle-mounted media playback equipment according to the push list of default information Information pushes each information in list, is additionally operable to ask it in the push that wireless network link block receives mobile terminal triggering Afterwards, ask to determine target information in each information that described information pushes list according to described push, and pushed according to default Strategy pushes the extension information associated with the target information to the mobile terminal;
Wireless network link block, the push request for receiving mobile terminal triggering.
Further, described push asks to include key word information;
Accordingly, described information pushing module in described information according to the key word information specifically for pushing list The target information matched with the key word information is determined in each information.
Further, described information, which pushes list, also includes each information corresponding push time;The push request includes Push the request generation time;
Accordingly, described information pushing module asks the generation time specifically for the push asked according to the push, Described information, which is pushed, determines target information corresponding with the push time that the request time is matched in list.
Further, described information, which pushes list, also includes the corresponding operator identifier of each information;Described information pushes mould Block is specifically for the corresponding operator identifier of each information according to described information push list, it is determined that the fortune with the target information Battalion business is designated the other information of same operator identifier;The other information is pushed to successively according to default push order The mobile terminal;
Or, described information, which pushes list, also includes the corresponding information type of each information;Described information pushing module is specific For the corresponding information type of each information according to the advertisement pushing list, it is determined that accusing type with the information of the target information For the other information of same information type;The other information is pushed to successively according to default push order described mobile whole End;
Or, described information pushing module is specifically for according to default details storehouse and the target information, obtaining Details corresponding with the target information;Details corresponding with the target information are pushed to the mobile terminal.
Further, described information pusher also includes:Update module;
The update module is used to push away to the mobile terminal according to the default strategy that pushes in described information pushing module Send after the extension information associated with the target information, the push triggered according to each mobile terminal is asked, and is pushed away described in adjustment Send tactful and described push list.
Information-pushing method and device that the present invention is provided, are broadcast by pushing list according to default information to vehicle-mounted media Put equipment and push described information successively and push each information in list, the push request of mobile terminal triggering is received, and according to institute State to push and ask to determine target information in each information that described information pushes list, it is tactful to mobile whole according to default push End pushes the extension information associated with target information, so that more extensions can be pushed to passenger by providing the operator of information Information, also enables in passenger by acquisition for mobile terminal oneself pushed information interested, and then improve pushing efficiency With push effect.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet for information-pushing method that the embodiment of the present invention one is provided;
Fig. 2 is a kind of schematic flow sheet for information-pushing method that the embodiment of the present invention two is provided;
Fig. 3 is a kind of schematic flow sheet for information-pushing method that the embodiment of the present invention three is provided;
Fig. 4 is a kind of structural representation for information push-delivery apparatus that the embodiment of the present invention four is provided.
Embodiment
To make the purpose, technical scheme and advantage of the embodiment of the present invention clearer, below in conjunction with the embodiment of the present invention In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described.
Take bus trip has turned into the first choice of increasing people tourism trip or commuter, in order to improve passenger's The vehicle-mounted media playback equipment just like in-car TV etc. can be typically set on trip impression, bus, operator is vehicle-mounted using this Apparatus for media playing is to passenger's pushed information.Existing vehicle-mounted media playback equipment is typically only capable of pushing row using fixed information Table is to passenger's pushed information.For one side, because the push time of every information and the information content that can be pushed are limited, it is not The full content for providing and being pushed desired by the operator of information can be shown to passenger, on the other hand, passenger can only passively receive car Carry apparatus for media playing, it is impossible to active obtaining pushed information interested.Therefore, information-pushing method on existing bus Push effect poor, inefficiency.
Therefore, for it is above-mentioned refer to existing only caused by vehicle-mounted media playback equipment to passenger's pushed information Push effect poor, the problem of pushing efficiency is low, Fig. 1 is that a kind of flow for information-pushing method that the embodiment of the present invention one is provided is shown It is intended to.
As shown in figure 1, the information-pushing method includes:
Step 101, according to default information push list to vehicle-mounted media playback equipment push successively described information push Each information in list.
Step 102, the push request of reception mobile terminal triggering, and ask to arrange in described information push according to described push Target information is determined in each information of table.
Step 103, the extension associated according to default push strategy to mobile terminal push with the target information Information.
It should be noted that the executive agent of information-pushing method that provides of the present invention concretely information push-delivery apparatus, Its physical unit being concretely made up of wireless network card, processor, memory, logic circuit, chipset.
Specifically, information can be prestored in information push-delivery apparatus and pushes list, by including needing what is pushed in the list Each information.This bus circuit run during, information push-delivery apparatus can according to default information push list, to this Information push-delivery apparatus connection vehicle-mounted media playback equipment successively pushed information push list on each information, for passenger watch Or listen to.When passenger watches or listens to oneself information interested, wireless connection can obtained with information push-delivery apparatus On mobile terminal, triggering pushes request, so that information push-delivery apparatus asks to determine that mesh that passenger is interested according to the push Information is marked, and pushes to the mobile terminal of passenger the extension information of the association related to the target information.
In addition, the TV Festival that the information pushed is concretely provided by such as public medium platform such as TV station, broadcasting station The media information such as mesh or broadcast program, or the transport information provided by Department of Communications or traffic information center, can also be network The network information that platform is provided, or the advertising message provided for advertisement operators.
For example, the information push-delivery apparatus that the present invention is provided may be provided on bus, and provide the wireless of covering bus LAN.The vehicle-mounted media playback equipment including such as in-car TV or in-vehicle player on bus can be by wireless with this The mode of LAN connection obtains wireless connection with the information push-delivery apparatus, or also can be by using modes such as wireline interfaces Wired connection is obtained with the information push-delivery apparatus.In addition, after passenger loading, operable mobile terminal, which is sent, is connected into information push The connection request for the WLAN that device is provided, so that information push-delivery apparatus is verified to the identity of the mobile terminal, And provide WLAN services to by the mobile terminal of authentication.
In bus running, information push-delivery apparatus can push list according to default information and be set to vehicle-mounted media broadcasting Standby pushed information, so that passenger watches or listens to.Now, information push-delivery apparatus can be also pushed to mobile terminal for indicating " letter Breath playback " or the push hyperlink request of " more information acquisition ", so that the push hyperlink request is showed passenger by mobile terminal, When mobile terminal, which receives passenger, clicks on the push hyperlink request, mobile terminal will send a push to information push-delivery apparatus please Ask.If that is, certain passenger in bus is very interested in a certain pushed information, it is desirable to watch again the pushed information or Person wishes to the more information associated with the pushed information, then can be asked by triggering the corresponding push on mobile terminal Link, request is pushed so as to realize and be sent to information push-delivery apparatus.It should be noted that in the technical side of the embodiment of the present invention one In case, also above-mentioned functions can be realized using other modes, the present embodiment is not limited herein.
After information push-delivery apparatus receives push request, it can be asked to determine interested that of passenger according to the push Individual target information, and the extension information associated with the target information is pushed to the mobile terminal of passenger, so that passenger passes through oneself Mobile terminal just direct viewing or can listen to.Wherein, in above-mentioned application scenarios, if the push request of passenger's triggering is " letter Breath playback ", then information push-delivery apparatus can directly push to the target information mobile terminal of passenger, if the push of passenger's triggering Ask as " more information acquisition ", then information push-delivery apparatus can push what is associated with the target information, such as target information it is same Extension information including category information, the other information with same supplier belonging to target information, details of target information etc..
Preferably, the expansion that strategy is associated to mobile terminal push with target information is pushed according to default in step 103 Open up after information, may also include:The push request triggered according to each mobile terminal, adjustment pushes strategy and pushes list.Tool For body, because the passenger on same bus is multiple, the quantity of its mobile terminal being connected with information push-delivery apparatus To be multiple, in bus running, the multiple push that information push-delivery apparatus will likely receive same mobile terminal triggering please Ask, it is also possible to receive the push request of different mobile terminal triggering, these push requests can reflect to a certain extent to be multiplied Interest level of the visitor to pushed information.Therefore, these can be counted and push request, and targetedly adjusted according to statistical result Push strategy and push list, to improve the accuracy rate and specific aim of push.
The information-pushing method that the embodiment of the present invention one is provided, by pushing list to vehicle-mounted media according to default information Pushed information pushes each information in list to playback equipment successively, the push request of mobile terminal triggering is received, and according to push Ask to determine target information in each information that information pushes list, pushed according to the default strategy that pushes to mobile terminal and mesh The extension information of information association is marked, so that more extension information can be pushed to passenger by providing the operator of information, is also made Obtaining can be by acquisition for mobile terminal oneself pushed information interested in passenger, and then improves pushing efficiency and push effect Really.
In order to which the information-pushing method that the present invention is provided, on the basis of Fig. 1 illustrated embodiments, Fig. 2 is expanded on further A kind of schematic flow sheet of the information-pushing method provided for the embodiment of the present invention two.
As shown in Fig. 2 the information-pushing method includes:
Step 201, according to default information push list to vehicle-mounted media playback equipment successively pushed information push list In each information.
Specifically, with embodiment one similarly, can in information push-delivery apparatus in the technical scheme of the present embodiment two Prestore information and push list, by including needing each information pushed in the list.During this bus circuit is run, Information push-delivery apparatus can push list according to default information, to the vehicle-mounted media playback equipment being connected with the information push-delivery apparatus Pushed information pushes each information in list successively, so that passenger watches or listens to.
Step 202, the push request for receiving mobile terminal triggering.
Step 203, the key word information in push request, are determined and key in each information that information pushes list The target information of word information matching.
Step 204, the extension information associated according to default push strategy to mobile terminal push with target information.
From unlike embodiment one, in the technical scheme of the present embodiment two, pushing and asking to include key word information, believe Pusher is ceased according to the key word information pushed in request, is determined and key word information in each information that information pushes list The target information of matching, and push the extension information that strategy is associated to mobile terminal push with target information according to default.
Specifically, when passenger watches or listens to oneself information interested, it can be obtained with information push-delivery apparatus On the mobile terminal of wireless connection, triggering pushes request, may include there is key word information in push request.For example, car It may include the keyword identification of the information in a certain information for carrying apparatus for media playing displaying, so that passenger can watch or listen to To after keyword identification, corresponding key word information is inputted in the terminal, so that mobile terminal will include the key The push request of word information is sent to information push-delivery apparatus.Specifically, if vehicle-mounted media playback equipment shows a friendship It can be rolled for example " as that need to check more transport information please mobile whole on communication breath, the information displaying interface of its transport information The prompting such as end specified location input " more information acquisition " ", is inputted accordingly in the terminal so that passenger sees after the prompting Key word information.Accordingly, after mobile terminal receives the key word information, generation is included into the key word information Push request, and be sent to information push-delivery apparatus.Information push-delivery apparatus, can be according to push after push request is received Key word information in request, pushes list search in information and is matched with key word information or that corresponding target information, with Just the extension information associated with the target information is pushed to passenger.
The information-pushing method that the present invention is provided is illustrated in order to more specific, the present embodiment two additionally provides three kinds of push plans Slightly:
In the first push strategy, information, which is pushed, also includes the corresponding operator identifier of each information in list.It is specific next Say, information push-delivery apparatus can push the corresponding operator identifier of each information of list it is determined that after target information according to information, It is determined that with the other information that the operator identifier of target information is same operator identifier, and according to default push order by its He pushes to mobile terminal at information successively.
For example, if target information be advertising message for example its be certain automobile advertisement, information push-delivery apparatus will The corresponding operator identifier of each information of list is pushed according to information, the operator identifier that this automotive advertising is provided is obtained, such as The operator identifier is certain brand, then, and it is to be somebody's turn to do that information push-delivery apparatus, which will be inquired about in information pushes list with operator identifier, The full detail of certain brand, and these information inquired are pushed into mobile terminal successively according to default push order, its In default push order concretely information importance level, such as advertising message of the newest vehicle of the brand is by first quilt Mobile terminal is pushed to, last is pushed to mobile terminal by the advertising message of the old vehicle of the brand;In addition, default Push order or information push list in putting in order, for example, information push list be according to push time-sequencing , the default push order then also can be according to push time-sequencing etc..
In second of push strategy, information, which is pushed, also includes the corresponding information type of each information in list.Specifically, Information push-delivery apparatus, can be according to the corresponding information type of each information for pushing list, it is determined that and mesh it is determined that after target information Mark information information accuse type be same information type other information, and according to default push order by other information successively Push to mobile terminal.
For example, if target information be advertising message for example its be certain automobile advertisement, information push-delivery apparatus will The corresponding information type of each information of list is pushed according to information, determines that the information type of the target information is believed for automotive advertising Breath, then, Query Information type is also the other information of automotive advertising information during information push-delivery apparatus will push list in information, And these information inquired are pushed into mobile terminal successively according to default push order.Default push order therein Putting in order in list specifically can be pushed with information to be consistent, for example, it is according to push that in general information, which pushes list, Time-sequencing, the default push order also can be according to push time-sequencing etc.;Or, the default push order can be phase Like the sequence of degree, for example, will preferentially be pushed with the similarity highest information of the target information, similarity it is minimum will be by most Push afterwards etc..
In second of push strategy, one and each letter in information push list are also provided with information push-delivery apparatus Corresponding details storehouse is ceased, wherein, the more detailed information related to each information is included in the details storehouse.Information Pusher can obtain corresponding with target information details according to default details storehouse and target information, and to shifting Dynamic terminal pushes details corresponding with target information.
For example, if target information be advertising message for example its be certain automobile advertisement, in general, advertising message The general profile and simple parameter for being only capable of showing automobile, then the details of the advertising message in details storehouse then may be used Information price, retailer place such as automobile, sale phone, sale website, also can the vehicle commander of such as automobile, car money, Axletree is away from the detailed parameter such as radius of turn, fuel consumption per hundred kilometers amount, engine model.Information push-delivery apparatus will be default detailed Details corresponding with the advertising message are found in information bank, and are pushed to mobile terminal.
Preferably, the expansion that strategy is associated to mobile terminal push with target information is pushed according to default in step 204 Open up after information, may also include:The push request triggered according to each mobile terminal, adjustment pushes strategy and pushes list.Tool For body, because the passenger on same bus is multiple, the quantity of its mobile terminal being connected with information push-delivery apparatus To be multiple, in bus running, the multiple push that information push-delivery apparatus will likely receive same mobile terminal triggering please Ask, it is also possible to receive the push request of different mobile terminal triggering, these push requests can reflect to a certain extent to be multiplied Interest level of the visitor to pushed information.Therefore, these can be counted and push request, and targetedly adjusted according to statistical result Push strategy and push list, to improve the accuracy rate and specific aim of push.
The information-pushing method that the embodiment of the present invention two is provided also is asked on the basis of embodiment one by using push In key word information, the target information that is matched with key word information is determined in each information that information pushes list, so that just Pushed information interested is voluntarily chosen in passenger, pushing efficiency is improved.In addition, additionally providing three in the embodiment of the present invention two Different push strategies are planted, so as to which the content of more pushed informations can be provided for passenger.
In order to which the information-pushing method that the present invention is provided, on the basis of Fig. 1 illustrated embodiments, Fig. 3 is expanded on further A kind of schematic flow sheet of the information-pushing method provided for the embodiment of the present invention three.
As shown in figure 3, the information-pushing method includes:
Step 301, according to default information push list to vehicle-mounted media playback equipment successively pushed information push list In each information.
Specifically, with embodiment one similarly, can in information push-delivery apparatus in the technical scheme of the present embodiment two Prestore information and push list, by including needing each information pushed in the list.During this bus circuit is run, Information push-delivery apparatus can push list according to default information, to the vehicle-mounted media playback equipment being connected with the information push-delivery apparatus Pushed information pushes each information in list successively, so that passenger watches or listens to.
Step 302, the push request for receiving mobile terminal triggering.
Step 303, ask the generation time according to pushing, the push that is matched with request time is determined in information pushes list Time corresponding target information.
Step 304, the extension information associated according to default push strategy to mobile terminal push with target information.
Unlike embodiment one, in the technical scheme of the present embodiment three, information, which pushes list, also includes each information pair The push time answered, pushing request includes pushing the request generation time, and information push-delivery apparatus is according to the push pushed in request The generation time is asked, target information corresponding with the push time that request time is matched is determined in information pushes list, and press The extension information that strategy is associated to mobile terminal push with target information is pushed according to default.
Specifically, when passenger watches or listens to oneself information interested, nothing can obtained with information push-delivery apparatus Triggering pushes request on the mobile terminal of line connection, and therein push may include there is the push request generation time in request, this is pushed away Sending the request generation time, concretely mobile terminal receives time of push request of passenger's triggering etc..And information pushes list In then include each information and corresponding push time, information push-delivery apparatus can according to the push time to vehicle-mounted media play set It is standby to push corresponding information, wherein the time of push, concretely vehicle-mounted media equipment commenced play out time of the information.Work as information When pusher receives the push request of mobile terminal transmission, the push in being asked according to the push asks the generation time true Determine the target information interested to passenger, that is to say, that information push-delivery apparatus can inquiry and push in information pushes list Ask the generation time identical push the time, and will information corresponding with the push time as target information, or, information is pushed away Send device inquiry can ask the immediate push time of generation time with the push in information pushes list, and will be pushed away with this Time corresponding information is sent as target information, to push the extension information associated with the target information to passenger.
The information-pushing method that the present invention is provided is illustrated in order to more specific, the present embodiment three provides three kinds of push plans Slightly:
In the first push strategy, information, which is pushed, also includes the corresponding operator identifier of each information in list.It is specific next Say, information push-delivery apparatus can push the corresponding operator identifier of each information of list it is determined that after target information according to information, It is determined that with the other information that the operator identifier of target information is same operator identifier, and according to default push order by its He pushes to mobile terminal at information successively.
For example, if target information be advertising message for example its be certain automobile advertisement, information push-delivery apparatus will The corresponding operator identifier of each information of list is pushed according to information, the operator identifier that this automotive advertising is provided is obtained, such as The operator identifier is certain brand, then, and it is to be somebody's turn to do that information push-delivery apparatus, which will be inquired about in information pushes list with operator identifier, The full detail of certain brand, and these information inquired are pushed into mobile terminal successively according to default push order, its In default push order concretely information importance level, such as advertising message of the newest vehicle of the brand is by first quilt Mobile terminal is pushed to, last is pushed to mobile terminal by the advertising message of the old vehicle of the brand;In addition, default Push order or information push list in putting in order, for example, information push list be according to push time-sequencing , the default push order then also can be according to push time-sequencing etc..
In second of push strategy, information, which is pushed, also includes the corresponding information type of each information in list.Specifically, Information push-delivery apparatus, can be according to the corresponding information type of each information for pushing list, it is determined that and mesh it is determined that after target information Mark information information accuse type be same information type other information, and according to default push order by other information successively Push to mobile terminal.
For example, if target information be advertising message for example its be certain automobile advertisement, information push-delivery apparatus will The corresponding information type of each information of list is pushed according to information, determines that the information type of the target information is believed for automotive advertising Breath, then, Query Information type is also the other information of automotive advertising information during information push-delivery apparatus will push list in information, And these information inquired are pushed into mobile terminal successively according to default push order.Default push order therein Putting in order in list specifically can be pushed with information to be consistent, for example, it is according to push that in general information, which pushes list, Time-sequencing, the default push order also can be according to push time-sequencing etc.;Or, the default push order can be phase Like the sequence of degree, for example, will preferentially be pushed with the similarity highest information of the target information, similarity it is minimum will be by most Push afterwards etc..
In second of push strategy, one and each letter in information push list are also provided with information push-delivery apparatus Corresponding details storehouse is ceased, wherein, the more detailed information related to each information is included in the details storehouse.Information Pusher can obtain corresponding with target information details according to default details storehouse and target information, and to shifting Dynamic terminal pushes details corresponding with target information.
For example, if target information be advertising message for example its be certain automobile advertisement, in general, advertising message The general profile and simple parameter for being only capable of showing automobile, then the details of the advertising message in details storehouse then may be used Information price, retailer place such as automobile, sale phone, sale website, also can the vehicle commander of such as automobile, car money, Axletree is away from the detailed parameter such as radius of turn, fuel consumption per hundred kilometers amount, engine model.Information push-delivery apparatus will be default detailed Details corresponding with the advertising message are found in information bank, and are pushed to mobile terminal.
Preferably, the expansion that strategy is associated to mobile terminal push with target information is pushed according to default in step 304 Open up after information, may also include:The push request triggered according to each mobile terminal, adjustment pushes strategy and pushes list.Tool For body, because the passenger on same bus is multiple, the quantity of its mobile terminal being connected with information push-delivery apparatus To be multiple, in bus running, the multiple push that information push-delivery apparatus will likely receive same mobile terminal triggering please Ask, it is also possible to receive the push request of different mobile terminal triggering, these push requests can reflect to a certain extent to be multiplied Interest level of the visitor to pushed information.Therefore, these can be counted and push request, and targetedly adjusted according to statistical result Push strategy and push list, to improve the accuracy rate and specific aim of push.
The information-pushing method that the embodiment of the present invention three is provided also is asked on the basis of embodiment one by using push In push request the generation time, and according to information push list each information corresponding push time determine target information, from And it is easy to passenger voluntarily to choose pushed information interested, improve pushing efficiency.In addition, also being provided in the embodiment of the present invention three Three kinds of different push strategies, so that the content of more pushed informations can be provided for passenger.
For the above-mentioned existing push only caused by vehicle-mounted media playback equipment to passenger's pushed information referred to Effect is poor, the problem of pushing efficiency is low, and Fig. 4 is a kind of structural representation for information push-delivery apparatus that the embodiment of the present invention four is provided Figure.
As shown in figure 4, the information push-delivery apparatus includes:
Info push module 10, letter is pushed for pushing list according to default information successively to vehicle-mounted media playback equipment Breath pushes each information in list, is additionally operable to after wireless network link block receives the push request of mobile terminal triggering, Ask to determine target information in each information that information pushes list according to pushing, and it is tactful to mobile whole according to default push End pushes the extension information associated with target information.
Wireless network link block 20, the push request for receiving mobile terminal triggering.
Wherein, information can be prestored in info push module 10 and pushes list, will be each including need to be pushed in the list Information.During this bus circuit is run, info push module 10 can push list according to default information, to vehicle-mounted Apparatus for media playing successively pushed information push list on each information, so that passenger watches or listens to.When passenger watches or receives When hearing oneself information interested, push request can be triggered on mobile terminals, so that info push module 10 is pushed away according to this Request is sent to determine passenger's that target information interested, and it is related to the target information to the mobile terminal push of passenger The extension information of association.
In addition, the TV Festival that the information pushed is concretely provided by such as public medium platform such as TV station, broadcasting station The media information such as mesh or broadcast program, or the transport information provided by Department of Communications or traffic information center, can also be network The network information that platform is provided, or the advertising message provided for advertisement operators.
For example, the information push-delivery apparatus that the present invention is provided may be provided on bus, and by the He of info push module 10 Wireless network link block 20 is constituted, and wireless network link block 20 can provide the WLAN of covering bus.On bus As the vehicle-mounted media playback equipment including in-car TV or in-vehicle player can be by being connected with the WLAN Mode obtains wireless connection with the information push-delivery apparatus, or also can push dress by using the modes such as wireline interface and the information Put acquirement wired connection.In addition, after passenger loading, operable mobile terminal, which is sent, is connected into the wireless of information push-delivery apparatus offer The connection request of LAN, so that the identity of 20 pairs of mobile terminals of wireless network link block is verified, and to passing through The mobile terminal of authentication provides WLAN services.
In bus running, info push module 10 can push list according to default information and be played to vehicle-mounted media Equipment pushed information, so that passenger watches or listens to.Now, info push module 10 can be also pushed to mobile terminal for indicating " information playback " or the push hyperlink request of " more information acquisition ", multiplies so that mobile terminal shows the push hyperlink request Visitor, when mobile terminal, which receives passenger, clicks on the push hyperlink request, mobile terminal will send a push to information push-delivery apparatus Request.If that is, certain passenger in bus is very interested in a certain pushed information, it is desirable to watch the pushed information again Or wish to the more information associated with the pushed information, then it can be asked by triggering the corresponding push on mobile terminal Link is asked, request is pushed so as to realize and be sent to information push-delivery apparatus.It should be noted that in the technology of the embodiment of the present invention one In scheme, also above-mentioned functions can be realized using other modes, the present embodiment is not limited herein.
After wireless network link block 20 receives push request, it can determine that passenger's sense is emerging according to push request That target information of interest, and the expansion associated with the target information is pushed to the mobile terminal of passenger using info push module 10 Information is opened up, so that passenger just direct viewing or can be listened to by the mobile terminal of oneself.Wherein, in above-mentioned application scenarios, if The push request of passenger's triggering is " information playback ", then the target information can directly be pushed to passenger's by info push module 10 Mobile terminal, if the push request of passenger's triggering is " more information acquisition ", info push module 10 can be pushed and the target Information association, the same category information of such as target information, the other information with same supplier belonging to target information, target information Details etc. including extension information.
Preferably, pushing request includes key word information;Accordingly, info push module 10 is specifically for according to keyword Information determines the target information matched with key word information in each information that information pushes list.Or, information pushes list Also include each information corresponding push time;Pushing request includes pushing the request generation time;Accordingly, info push module 10 Specifically for asking the generation time according to the push for pushing request, determine that what is matched with request time pushes away in information pushes list Send time corresponding target information.
On the basis of the respective embodiments described above, it is preferable that information, which pushes list, also includes the corresponding operator of each information Mark;Info push module 10 is specifically for the corresponding operator identifier of each information according to information push list, it is determined that and target The operator identifier of information is the other information of same operator identifier;Other information is pushed away successively according to default push order Deliver to mobile terminal.Or, information, which pushes list, also includes the corresponding information type of each information, and info push module 10 is specifically used In the corresponding information type of each information according to advertisement pushing list, it is determined that accusing type with the information of target information for same information The other information of type, mobile terminal is pushed to according to default push order successively by other information;Or, information pushes mould Block 10 is specifically for according to default details storehouse and target information, obtaining details corresponding with target information, Xiang Yi Dynamic terminal pushes details corresponding with target information.
Preferably, on the basis of the respective embodiments described above, the information push-delivery apparatus that the present invention is provided also includes:Update mould Block;The update module is used to close to mobile terminal push and target information according to the default strategy that pushes in info push module 10 After the extension information of connection, the push triggered according to each mobile terminal is asked, and adjustment pushes strategy and pushes list.
It is apparent to those skilled in the art that, for convenience and simplicity of description, the system of foregoing description Specific work process and corresponding beneficial effect, may be referred to the corresponding process in preceding method embodiment, herein no longer Repeat.
The information push-delivery apparatus that the embodiment of the present invention four is provided, by pushing list to vehicle-mounted media according to default information Pushed information pushes each information in list to playback equipment successively, the push request of mobile terminal triggering is received, and according to push Ask to determine target information in each information that information pushes list, pushed according to the default strategy that pushes to mobile terminal and mesh The extension information of information association is marked, so that more extension information can be pushed to passenger by providing the operator of information, is also made Obtaining can be by acquisition for mobile terminal oneself pushed information interested in passenger, and then improves pushing efficiency and push effect Really.
One of ordinary skill in the art will appreciate that:Realizing all or part of step of above-mentioned each method embodiment can lead to The related hardware of programmed instruction is crossed to complete.Foregoing program can be stored in a computer read/write memory medium.The journey Sequence upon execution, performs the step of including above-mentioned each method embodiment;And foregoing storage medium includes:ROM, RAM, magnetic disc or Person's CD etc. is various can be with the medium of store program codes.
Finally it should be noted that:Various embodiments above is merely illustrative of the technical solution of the present invention, rather than its limitations;To the greatest extent The present invention is described in detail with reference to foregoing embodiments for pipe, it will be understood by those within the art that:Its according to The technical scheme described in foregoing embodiments can so be modified, or which part or all technical characteristic are entered Row equivalent substitution;And these modifications or replacement, the essence of appropriate technical solution is departed from various embodiments of the present invention technology The scope of scheme.

Claims (12)

1. a kind of information-pushing method, it is characterised in that including:
Push each letter in described information push list successively to vehicle-mounted media playback equipment according to the push list of default information Breath;
The push request of mobile terminal triggering is received, and request is pushed in each information that described information pushes list according to described Determine target information;
The extension information that strategy is associated to mobile terminal push with the target information is pushed according to default.
2. information-pushing method according to claim 1, it is characterised in that the push request includes key word information;
It is described to ask to determine target information in each information that described information pushes list according to described push, including:
Determine what is matched with the key word information in each information that described information pushes list according to the key word information Target information.
3. information-pushing method according to claim 1, it is characterised in that described information, which pushes list, also includes each information The corresponding push time;Described push asks to include pushing the request generation time;
It is described to ask to determine target information in each information that described information pushes list according to described push, including:
The generation time is asked according to the push for pushing request, determined and the request time in described information pushes list The push time corresponding target information of matching.
4. the information-pushing method according to claim any one of 1-3, it is characterised in that information, which pushes list, also to be included respectively The corresponding operator identifier of information;
The extension information associated according to default push strategy to terminal push with the target information, including:
The corresponding operator identifier of each information of list is pushed according to described information, it is determined that the operation trade mark with the target information Know for the other information of same operator identifier;
The other information is pushed into the mobile terminal successively according to default push order.
5. the information-pushing method according to claim any one of 1-3, it is characterised in that described information pushes list and also wrapped Include the corresponding information type of each information;
It is described to push the extension information that strategy is associated to mobile terminal push with the target information, bag according to default Include:
The corresponding information type of each information of list is pushed according to described information, it is determined that accusing type with the information of the target information For the other information of same information type;
The other information is pushed into the mobile terminal successively according to default push order.
6. the information-pushing method according to claim any one of 1-3, it is characterised in that described according to default push plan The extension information associated with the target information is slightly pushed to the mobile terminal, including:
According to default details storehouse and the target information, details corresponding with the target information are obtained;
Details corresponding with the target information are pushed to the mobile terminal.
7. information-pushing method according to claim 1, it is characterised in that described tactful to described according to default push Mobile terminal is pushed after the extension information associated with the target information, in addition to:
The push request triggered according to each mobile terminal, adjusts the tactful and described push list of push.
8. a kind of information push-delivery apparatus, it is characterised in that including:
Info push module, described information is pushed for pushing list according to default information successively to vehicle-mounted media playback equipment Each information in list is pushed, is additionally operable to after wireless network link block receives the push request of mobile terminal triggering, root Push request according to described in each information that described information pushes list and determine target information, and according to it is default push strategy to The mobile terminal pushes the extension information associated with the target information;
Wireless network link block, the push request for receiving mobile terminal triggering.
9. information push-delivery apparatus according to claim 8, it is characterised in that the push request includes key word information;
Accordingly, described information pushing module specifically for according to the key word information described information push list each letter The target information matched with the key word information is determined in breath.
10. information push-delivery apparatus according to claim 8, it is characterised in that described information, which pushes list, also includes each letter Cease the corresponding push time;Described push asks to include pushing the request generation time;
Accordingly, described information pushing module according to the push for pushing request specifically for asking the generation time, described Information, which is pushed, determines target information corresponding with the push time that the request time is matched in list.
11. the information push-delivery apparatus according to claim any one of 8-10, it is characterised in that
Described information, which pushes list, also includes the corresponding operator identifier of each information;Described information pushing module is specifically for basis Described information pushes the corresponding operator identifier of each information of list, it is determined that being same with the operator identifier of the target information The other information of operator identifier;The other information is pushed into the mobile terminal successively according to default push order;
Or, described information, which pushes list, also includes the corresponding information type of each information;Described information pushing module specifically for The corresponding information type of each information of list is pushed according to described information, it is determined that being same with the information type of the target information The other information of information type;The other information is pushed into the mobile terminal successively according to default push order;
Or, described information pushing module is specifically for according to default details storehouse and the target information, obtaining and institute State the corresponding details of target information;Details corresponding with the target information are pushed to the mobile terminal.
12. information push-delivery apparatus according to claim 8, it is characterised in that also include:Update module;
The update module be used for described information pushing module according to it is default push strategy to the mobile terminal push with After the extension information of the target information association, the push triggered according to each mobile terminal is asked, and adjusts the push plan Slightly with the push list.
CN201710643478.XA 2017-07-31 2017-07-31 Information-pushing method and device Pending CN107295367A (en)

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Application publication date: 20171024