CN106909637A - The influence power analysis method and system of wechat public number - Google Patents
The influence power analysis method and system of wechat public number Download PDFInfo
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- CN106909637A CN106909637A CN201710079050.7A CN201710079050A CN106909637A CN 106909637 A CN106909637 A CN 106909637A CN 201710079050 A CN201710079050 A CN 201710079050A CN 106909637 A CN106909637 A CN 106909637A
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Abstract
The invention discloses a kind of influence power analysis method of wechat public number, comprise the following steps：Every reading number α of article in the m article issued in setting time under step one, a certain wechat public number of collectioniWith thumb up number βi, and calculate the conversion ratio k=readings sum/thumb up sum for reading number and thumb up number；Step 2, when certain reading number of article is 100000+ under wechat public number, using αx=k* βxIt is calculated the reading number of article, wherein αxFor piece article reads number, βxIt is article thumb up number, single article is set and reads number 1 × 107It is the upper limit；Step 3, the influence power weight that wechat public number is calculated according to equation below：η is the authoritative weight of wechat public number；The analysis of the influence power for the management released news to wechat public number and to wechat public number.The invention also discloses a kind of influence power analysis system of wechat public number.The present invention dramatically saves on cost of labor, increase substantially the analysis efficiency of public number influence power.
Description
Technical field
The invention belongs to computer information technology field, more particularly to a kind of influence power analysis method of wechat public number and
System.
Background technology
With the fast development and the popularization of intelligent mobile client of internet communication, the social software such as wechat into
It is one of modern's communication exchange and the Main Means for obtaining information.Because wechat has huge user group, wechat is public
Many numbers have become the Important Platform that numerous media and individual release news, and this also causes wechat public number in news information service
Communication sphere and social event Information Communication proliferation turn into that influence power is maximum, one of most potential media.
At home, the traditional media such as People's Daily, Sohu, Tengxun, Netease and large-scale portal website all register the corresponding public
Number, information is regularly published, these accounts release news, and authority is strong, and public credibility is high, by substantial amounts of forwarding, to information and event
Propagation have very big impetus.But also it is no lack of some and some information is issued by wechat public number from media, it is rapid to pass
Broadcast, continuing fermentation, finally as the major issue for making a strong impact.
The management and the influence power of public number that current supervision department releases news to wechat public number are analyzed mainly by people
Work is completed.In the big data epoch that information index increases, there is obvious office obtaining the influence power of public number in this way
It is sex-limited.This mode of operation there is a problem of as follows：
1. efficiency is low：Artificial operation is fully relied on, it is artificial to search and the reading needs regular hour.
2. accuracy rate is low：Artificial speed of searching is slow, and the scope for covering is small, and information is not comprehensive.
3. cannot quantify：Cannot judge that a public number specifically has great influence power, qualitatively can only faintly draw
The size of its influence power.
4. cannot lateral comparison：The influence power size of the influence power and other public numbers that cannot weigh certain public number is closed
System, it is impossible to give people accurate intuitively comparing result.
The content of the invention
It is an object of the invention to solve at least the above and/or defect, and provide at least will be described later excellent
Point.
In view of this, it is a still further object of the present invention to provide a kind of influence power analysis method of wechat public number.
A further object of the present invention is to provide a kind of influence power analysis system of wechat public number；Purpose is to replace people
Work is operated, and helps supervision department rapidly, accurately to obtain the influence power of the quantization of a certain wechat public number.
Therefore, the technical scheme that the present invention is provided is：
A kind of influence power analysis method of wechat public number, comprises the following steps：
Every reading number of article in the m article issued in setting time under step one, a certain wechat public number of collection
αiWith thumb up number βi, and calculate the conversion ratio k=readings sum/thumb up sum for reading number and thumb up number；
Step 2, when certain reading number of article is 100000+ under the wechat public number, using αx=k* βxCalculate
To the reading number of this article, wherein αxFor this article reads number, βxIt is this article thumb up number, single article reading number 1 of setting ×
107It is the upper limit；
Step 3, the influence power weight that the wechat public number is calculated according to equation below：
Wherein, η is the authoritative weight of the wechat public number, sets the authoritative weight η of the official media of State-level
It is 1, the other official media's authority weight η of provincial, and municipal level is 0.8, and the authoritative weight η of other accounts is 0.6；
The analysis of the influence power for the management released news to wechat public number and to the wechat public number.
Preferably, in the influence power analysis method of described wechat public number, in the step one, a certain wechat is gathered
Every reading number α of article in the m article issued in setting time under public numberiWith thumb up number βiSpecific method include：
(1) wechat public number account is gathered：It is acquired for wechat public number account, if collection gets new wechat
Public number account, is stored in account information storehouse；
(2) wechat public number article information is gathered：Wechat public number information is gathered comprehensively, Real-time Collection wechat is public
The many numbers all of history articles announced, record all specifying informations for returning；
(3) judge whether memory database has stored text
The wechat public number article specifying information of collection is parsed, and is assigned each unique ID of one, article, profit
It is compared with unique ID and the article ID of storage in memory database of new collection article, if the ID is existing, shows this article
Chapter is acquired to be incorporated to storehouse, if the ID does not exist, shows that this article is not yet stored in text database；
(4) wechat public number article is stored in text database
Judged by memory database, if text information is not stored in text database, together with this article only
One ID is together stored in text database；
(5) update and gathered article reading number and thumb up number
The all issue articles under each wechat public number account are extracted from text database, this article is obtained from internet
The reading number and thumb up number of chapter, reading number and thumb up number to article are updated and are stored in text database；
(6) all articles in the range of particular account number setting time are extracted
The all texts in the range of the setting time of influence power wechat public account to be measured are extracted using Text Feature Extraction device
Chapter；
(7) the corresponding account information of text message is extracted
For all articles that cluster is screened, every the reading number and thumb up number of article are extracted.
Preferably, in the influence power analysis method of described wechat public number, in step (1) and (2), climbed using network
Worm algorithm obtains wechat public number account and wechat public number article information respectively.
Preferably, in the influence power analysis method of described wechat public number, in step (3), by wechat public number account
Number ID, issuing time and exercise question as this article described unique ID.
Preferably, in the influence power analysis method of described wechat public number, in the step one, the setting time
It is 100 days.
A kind of influence power analysis system of wechat public number, including：
Wechat public number account acquisition module, it is used to gather wechat public number account specifying information, and stores；
Wechat public number article acquisition module, its all article for being used to capture wechat public number are parsed to article,
Every unique ID of one, article is assigned, and is stored；
Gather article and read number thumb up number update module, it has been used to extract every article under each wechat public number,
Collection each the reading number and thumb up number of article, update each the reading number and thumb up number of article, then store；
Wechat public number influence power analysis module, its wechat public number for obtaining influence power to be calculated first, then from institute
All articles that issue in account setting time section is extracted in wechat public number article acquisition module are stated, has been gathered using described
Article reads number thumb up number update module and gets each the reading number and thumb up number of article, finally using all of the account
The influence power for reading number and the thumb up number weighted calculation wechat public number account of article, is stored in the wechat public number account and adopts
Collection module wherein, the wechat public number influence power analysis module be stored with claim 1 the step of.
Preferably, in the influence power analysis system of described wechat public number, the wechat public number account gathers mould
Block includes：
Wechat public number harvester, it, using web crawlers algorithm, is obtained using the keyword being previously set from internet
Take wechat public number specifying information；
Account memory database, it is used to store wechat public number account ID；
Account is sentenced refitting and is put, the data in the wechat public number account that it will be collected and the account memory database
Compare, it is determined that whether the wechat public number for collecting is new account；
Account information storehouse, its specifying information for being used to store wechat public number account, the weight for wechat public number is true
It is fixed.
Preferably, in the influence power analysis system of described wechat public number, the wechat public number article acquisition mould
Block：
Wechat article acquisition device, it utilizes web crawlers algorithm, obtains the article of all wechat public number issues；
Content text extraction element, it is used to parse wechat article specifying information, obtains unique ID and the content text of article
This；
Text memory database, its unique ID for being used to store the article for having gathered and being put in storage；
Content text is sentenced refitting and is put, and it is used to judge the article for gathering, and determines whether this article is acquired simultaneously
It is stored in text database；
Text database, it is used to store freshly harvested wechat public number article data.
Preferably, in the influence power analysis system of described wechat public number, the article that gathered reads number thumb up
Number update module includes；
Wechat public number storage device, it is connected with account information storehouse communication, travels through the account information storehouse, one by one
Extract the wechat public number account in the account information storehouse；
Wechat public number Text Feature Extraction device, it is connected with text database communication, from the text database
Extract all articles of a certain wechat public number account issue；
Text reading thumb up number harvester, it utilizes web crawlers algorithm to gather wechat public number article, and parsing is obtained
The reading number and thumb up number of this article are taken, as the master data of wechat public number influence power analytical calculation.
Preferably, in the influence power analysis system of described wechat public number, the wechat public number influence power analysis
Module includes：
Text reading thumb up number extraction element, it is used to obtain every the reading number and thumb up number of article, to calculate wechat
Public number account influence power；
Account influence power computing device, it is added using the reading number and thumb up number of wechat public number to be measured issue article
Power is calculated, to obtain the influence power of the wechat public number.
The present invention at least includes following beneficial effect：
1st, the various information issued using computer-automatic collection wechat public number, can be obtained comprehensively within a short period of time
Wechat public number article data, for next step carry out public number influence power analysis accurate data basis are provided.
2nd, according to the method for present invention design, read number using the article of collection and thumb up number is weighted, so that
The influence power for being quantified.
3rd, it is weighted according to the method for the present invention, is greatly saved cost of labor, increases substantially public number influence
The analysis efficiency of power.So as to improve the operating efficiency and accuracy rate of supervision department.
Further advantage of the invention, target and feature embody part by following explanation, and part will also be by this
The research and practice of invention and be understood by the person skilled in the art.
Brief description of the drawings
Fig. 1 is the functional structure chart of wechat public number influence power analysis system in one of embodiment of the invention；
Fig. 2 is middle public number influence power analysis system flow chart in one of embodiment of the invention；
Fig. 3 is wechat public number influence power analysis system wechat public number account collection in one of embodiment of the invention
Module account data flow graph；
Fig. 4 is the data of wechat public number influence power analysis system article acquisition module in one of embodiment of the invention
Flow graph；
Fig. 5 is that wechat public number influence power analysis system text reading number thumb up number is more in one of embodiment of the invention
The DFD of new module；
Fig. 6 is wechat public number influence power analysis system wechat public number influence power point in one of embodiment of the invention
Analyse the DFD of module.
Specific embodiment
The present invention is described in further detail below in conjunction with the accompanying drawings, to make those skilled in the art with reference to specification text
Word can be implemented according to this.
It should be appreciated that it is used herein such as " have ", "comprising" and " including " term do not allot one or many
The presence or addition of individual other elements or its combination.
Some specific wechat public numbers are monitored present invention is mainly applied to public sentiment supervision department, according to its influence power
It is analyzed and supervises, safeguards the healthy and orderly of public opinion environment, and then ensure the long-term stability of society.
As shown in figs. 1 to 6, the present invention provides a kind of influence power analysis method of wechat public number, comprises the following steps：
Every reading number of article in the m article issued in setting time under step one, a certain wechat public number of collection
αiWith thumb up number βi, and calculate the conversion ratio k=readings sum/thumb up sum for reading number and thumb up number；
Step 2, when certain reading number of article is 100000+ under the wechat public number, using αx=k* βxCalculate
To the reading number of this article, wherein αxFor this article reads number, βxIt is this article thumb up number, single article reading number 1 of setting ×
107It is the upper limit；
Step 3, the influence power weight that the wechat public number is calculated according to equation below：
Wherein, η is the authoritative weight of the wechat public number, sets the authoritative weight η of the official media of State-level
It is 1, the other official media's authority weight η of provincial, and municipal level is 0.8, and the authoritative weight η of other accounts is 0.6；
The analysis of the influence power for the management released news to wechat public number and to the wechat public number.
In one of embodiment of the invention, preferably, in the influence power analysis method of the wechat public number, institute
In stating step one, every reading number α of article in m article of issue is gathered under a certain wechat public number in setting timeiWith
Thumb up number βiSpecific method include：
(1)S61：Collection wechat public number account：Be acquired for wechat public number account, if collection get it is new
Wechat public number account, is stored in account information storehouse；
(2)S62：Collection wechat public number article information：Wechat public number information is gathered comprehensively, Real-time Collection is micro-
The all of history article that letter public number is announced, records all specifying informations for returning；
(3)S63：Judge whether memory database has stored text
The wechat public number article specifying information of collection is parsed, and is assigned each unique ID of one, article, profit
It is compared with unique ID and the article ID of storage in memory database of new collection article, if the ID is existing, shows this article
Chapter is acquired to be incorporated to storehouse, if the ID does not exist, shows that this article is not yet stored in text database；
(4)S64：Wechat public number article is stored in text database
Judged by memory database, if text information is not stored in text database, together with this article only
One ID is together stored in text database；
(5)S65：Renewal has gathered article and has read number and thumb up number
The all issue articles under each wechat public number account are extracted from text database, this article is obtained from internet
The reading number and thumb up number of chapter, reading number and thumb up number to article are updated and are stored in text database；
(6)S66：Extract all articles in the range of particular account number setting time
The all texts in the range of the setting time of influence power wechat public account to be measured are extracted using Text Feature Extraction device
Chapter；
(7)S67：Extract the corresponding account information of text message
For all articles that cluster is screened, every the reading number and thumb up number of article are extracted.
In such scheme, preferably, in the influence power analysis method of the wechat public number, in step (1) and (2),
Wechat public number account and wechat public number article information are obtained respectively using web crawlers algorithm.
In one of embodiment of the invention, preferably, in the influence power analysis method of the wechat public number, step
Suddenly in (3), using wechat public number account ID, issuing time and exercise question as this article described unique ID.
In one of embodiment of the invention, preferably, in the influence power analysis method of the wechat public number, institute
State in step one, the setting time is 100 days.
As shown in figure 1, the present invention also provides a kind of influence power analysis system of wechat public number, including：
Wechat public number account acquisition module, it is used to gather wechat public number account specifying information, and stores；
Wechat public number article acquisition module, its all article for being used to capture wechat public number are parsed to article,
Every unique ID of one, article is assigned, and is stored；
Gather article and read number thumb up number update module, it has been used to extract every article under each wechat public number,
Collection each the reading number and thumb up number of article, update each the reading number and thumb up number of article, then store；
Wechat public number influence power analysis module, its wechat public number for obtaining influence power to be calculated first, then from institute
All articles that issue in account setting time section is extracted in wechat public number article acquisition module are stated, has been gathered using described
Article reads number thumb up number update module and gets each the reading number and thumb up number of article, finally using all of the account
The influence power for reading number and the thumb up number weighted calculation wechat public number account of article, is stored in the wechat public number account and adopts
Collection module wherein, the wechat public number influence power analysis module be stored with claim 1 the step of.
In one of embodiment of the invention, preferably, in the influence power analysis system of the wechat public number, institute
Stating wechat public number account acquisition module includes：
Wechat public number harvester 101, it utilizes the keyword being previously set, using web crawlers algorithm, from interconnection
Net obtains wechat public number specifying information；
Account memory database 103, it is used to store wechat public number account ID；
Account sentences refitting and puts 102, in the wechat public number account that it will be collected and the account memory database
Data are compared, it is determined that whether the wechat public number for collecting is new account；
Account information storehouse 104, its specifying information for being used to store wechat public number account, for the weight of wechat public number
It is determined that.
In one of embodiment of the invention, preferably, in the influence power analysis system of the wechat public number, institute
State wechat public number article acquisition module：
Wechat article acquisition device 201, it utilizes web crawlers algorithm, obtains the article of all wechat public number issues；
Content text extraction element 201, it is used to parse wechat article specifying information, obtains unique ID and content of article
Text；
Text memory database 204, its unique ID for being used to store the article for having gathered and being put in storage；
Content text sentences refitting and puts 203, and it is used to judge the article for gathering, and determines whether this article is acquired
And it is stored in text database；
Text database 205, it is used to store freshly harvested wechat public number article data.
In one of embodiment of the invention, preferably, in the influence power analysis system of the wechat public number, institute
State gathered article read number thumb up number update module include；
Wechat public number storage device 301, it is connected with account information storehouse communication, travels through the account information storehouse,
The wechat public number account in the account information storehouse is extracted one by one；
Wechat public number Text Feature Extraction device 302, it is connected with text database communication, from the text database
The middle all articles for extracting a certain wechat public number account issue；
Text reading thumb up number harvester 303, it utilizes web crawlers algorithm to gather wechat public number article, and parses
The reading number and thumb up number of this article are obtained, as the master data of wechat public number influence power analytical calculation.
In one of embodiment of the invention, preferably, in the influence power analysis system of the wechat public number, institute
Stating wechat public number influence power analysis module includes：
Text reading thumb up number extraction element 401, it is used to obtain every the reading number and thumb up number of article, micro- to calculate
Letter public number account influence power；
Account influence power computing device 402, it is entered using the reading number and thumb up number of wechat public number to be measured issue article
Row weighted calculation, to obtain the influence power of the wechat public number.
To make those skilled in the art more fully understand the present invention, following examples are now provided and are illustrated.
Embodiment 1
As shown in figure 1, Fig. 1 represents the functional structure chart of wechat public number influence power analysis system for outline.It is of the invention
System mainly includes wechat public number account acquisition module, wechat public number article acquisition module, has gathered article and read reading point
Praise four parts of several update modules and wechat public number influence power analysis module.
1. wechat public number account acquisition module, using existing web crawlers algorithm, captures according to keyword from network
The information of wechat public number, carries out the specifying information that parsing obtains account (including micro-signal, account name, authentication information etc.).Profit
Compared with existing information in memory database with the uniqueness of micro-signal and sentence weight, if not existing the account in memory database
Number, then the account is new account, is added to memory database to carry out sentencing weight later, while being stored in account information storehouse.
2. wechat public number article acquisition module：Using existing web crawlers algorithm, all of wechat public number are captured
Article, the article for gathering by after HTML dissection process, setting up content text unit, is then sentenced by memory database
Operate again, if content text is not held in text database, carry out in-stockroom operation, and the text is recorded in memory database
ID is used to sentence weight, and the text data of storage gives over to and carries out various data analyses.
3. gather article and read number thumb up number update module：Traversal account information storehouse first, for each account, from
Each article under the account is extracted in text database, readding for each article is gathered using number thumb up number harvester is read
Reading and thumb up number, update the reading number and thumb up number of this article, are then stored in text database.
4. wechat public number influence power analysis module：This module obtains the wechat public number of influence power to be calculated first, so
The all articles issued in the special time period of the account are extracted from text database afterwards, is obtained using text reading number thumb up number
Take device and extract each the reading number and thumb up number of article, finally using the account all articles reading number and thumb up number
The influence power of the weighted calculation account, is stored in account information storehouse.
Embodiment 2
As shown in Fig. 2 Fig. 2 is public number influence power analysis system flow chart in specific implementation process.The part is by many
Individual thread is completed jointly, and wechat public number account collecting thread and article acquisition thread run without interruption, and wechat are included at any time public
Many numbers, it is ensured that the high real-time of information data, the influence power analysis idiographic flow of wechat public number is as follows：
(1)S61：Collection wechat public number account
Using existing universal network crawler algorithm, it is acquired for public number account, if collection gets new account,
Account information storehouse is stored in, other links is remained and is used.
(2)S62：Collection wechat public number article information
Using general web crawlers algorithm, wechat public number information is gathered comprehensively, the Real-time Collection wechat public
Number all of history article, records all specifying informations for returning, as initial data, to carry out deep dissection process.
(3)S63：Memory database judges whether text has stored
The wechat public number article specifying information of collection is parsed, using its account ID, issuing time and exercise question as
Unique ID of this article.It is compared using unique ID and the article ID of storage in memory database of new collection article, if should
ID is existing, shows that this article is acquired and is incorporated to storehouse, if the ID does not exist, shows that this article is not yet stored in text database.
(4)S64：Public number article is stored in text database
Judged by memory database, if text information is not stored in text database, together with this article only
One ID is together stored in text database, convenient to be inquired about and read later.
(5)S65：Update article and read number and thumb up number
The all issue articles under each account are extracted from text database, the reading number of this article is obtained from internet
With thumb up number, reading number and thumb up number to article are updated and are stored in text database.
(6)S66：Extract all articles in the range of particular account number setting time
The all articles in the range of the setting time of influence power account to be measured are extracted using Text Feature Extraction device, this algorithm sets
It is set to all articles in nearly 100 days.
(7)S67：Extract the corresponding account information of text message
For all articles that cluster is screened, every the reading number and thumb up number of article are extracted, influenceed using account
Power statistic algorithm (see algorithmic descriptions 1.) is weighted for the account, obtains the influence power of the account.
Embodiment 3
As shown in figure 3, Fig. 3 is wechat public number account acquisition module account data flow graph, including the collection of wechat public number
Device 101, account sentences refitting and puts 102, account memory database 103, account information storehouse 104.
Wechat public number harvester 101 using the keyword that is previously set, using general web crawlers algorithm, from mutual
Networking obtains public number specifying information.
Account sentences refitting and puts the 102 wechat public number accounts that will be collected and compared with the data in memory database
It is right, it is determined that whether what is collected is new account.
Account memory database 103 is used to store the wechat public number account ID for having gathered, using the uniqueness of account ID
Can the account that collected be carried out sentencing weight, if existing in memory database, to have gathered account；If in memory database
Do not exist, be then new account to be put in storage.
Account information storehouse 104 is used to store specifying information (such as log-on message, public number brief introduction of wechat public number account
Deng), can be used for weight determination of wechat public number etc..
As shown in figure 4, Fig. 4 is the DFD of wechat public number article acquisition module in implementation process, including wechat text
Chapter harvester 201, content text extraction element 202, content text sentence refitting put 203, memory database 204 (storage adopted
Collection article ID), text database 205 (storage all wechat text datas).
Wechat article acquisition device 201 uses existing web crawlers algorithm in this part, obtains all public number issues
Wechat article.
Content text extraction element 202 is used to parse wechat article specifying information, obtains the ID and content text of article.
Content text sentences refitting and puts 203 for judging the article for gathering, and determines whether this article is acquired simultaneously
It is stored in text database.
The ID of the article that memory database 204 (record has gathered the ID of article) has been gathered and be put in storage for storage, is easy to
Freshly harvested article is carried out to judge whether to repeat, shows article acquired storage if ID is present, if ID does not exist showing
It is that freshly harvested wechat article is not put in storage.
Text database 205 is used to store freshly harvested wechat public number article data, is ensuing data analysis, text
Chapter cluster provides most basic original material.
Embodiment 5
As shown in figure 5, Fig. 5 is the data of wechat public number text reading number thumb up number update module in specific implementation process
Flow graph, part traversal public number account information storehouse, updates the reading number and thumb up number of all articles under each account, including
Wechat public number storage device 301, public number article extraction element 302, article reads thumb up number harvester 303, account letter
Breath storehouse 104, text database 205.
The traversal account information of wechat public number storage device 301 storehouse, extracts the wechat public number in account information storehouse one by one
Account.
Public number article extraction element 302 can extract all articles of a certain account issue from text database.
Article reads thumb up number harvester 303 using existing universal network crawler algorithm collection wechat public number text
Chapter, and the reading number and thumb up number for obtaining this article are parsed, as the master data of wechat public number influence power analytical calculation.
Account information storehouse 104 is used to store all wechat public number account specifying informations for having gathered.
Text database 205 is used to store whole wechat text messages of collection.
Embodiment 6
As shown in fig. 6, Fig. 6 is the DFD of wechat public number influence power analysis module in implementation process, including wechat
Public number storage device 301, account Text Feature Extraction device 302, text database 204, text reading thumb up number extraction element
401st, account influence power computing device 402, account information storehouse 104.
Wechat public number storage device 301 is responsible for storage wechat public number to be measured.
Account Text Feature Extraction device 302 can extract what is issued in any public number special time period from text database
Whole articles.
Text reading thumb up number extraction element 401 can obtain every the reading number and thumb up number of article, to be used for counting
Calculate wechat public number account influence power.
Account influence power computing device 402 is added using the reading number and thumb up number of wechat public number to be measured issue article
Power is calculated, to obtain the influence power of the wechat public number.
Embodiment 7
Algorithmic descriptions are 1.:
Effect：Calculate the propagating influence of particular account number.
Citing：First, all articles of timing uninterrupted sampling read number and thumb up numbers, and calculate and read number and thumb up number
Conversion ratio k=reads sum/thumb up sum.Assuming that certain account is XXXX, its has issued m article in nearly 100 days altogether, and it reads number
It is and thumb up number respectively α1, α2, α3... αmAnd β1, β2, β3... βm.If the official media of State-level, its authority power
Weight η is set to 1；The other official media's authority weight η of provincial, and municipal level is set to 0.8；The authoritative weight η of other accounts is 0.6.
Every the reading number and thumb up number of article in nearly 100 days of the account are counted, when certain the reading number of article is 100000+, profit
Use αx=k* βxThe approximate reading number for obtaining this article, wherein αxFor single article reads number, βxIt is this article thumb up number, sets
Single article reads number 1 × 107It is the upper limit.The influence power weight approximate representation of certain account is:
Treatment scale described herein is for simplifying explanation of the invention.Influence to wechat public number of the invention
Power analysis method and systematic difference, modifications and variations will be readily apparent to persons skilled in the art.
The present invention greatly saves labour turnover, and increases substantially the analysis efficiency of public number influence power, instead of artificial
Operation, helps supervision department rapidly, accurately to obtain the influence power of the quantization of a certain wechat public number.
Although embodiment of the present invention is disclosed as above, it is not restricted to listed in specification and implementation method
With, it can be applied to various suitable the field of the invention completely, for those skilled in the art, can be easily
Other modification is realized, therefore under the universal limited without departing substantially from claim and equivalency range, the present invention is not limited
In specific details and shown here as the legend with description.
Claims (10)
1. a kind of influence power analysis method of wechat public number, it is characterised in that comprise the following steps：
Every reading number α of article in the m article issued in setting time under step one, a certain wechat public number of collectioniAnd point
Praise several βi, and calculate the conversion ratio k=readings sum/thumb up sum for reading number and thumb up number；
Step 2, when certain reading number of article is 100000+ under the wechat public number, using αx=k* βxIt is calculated this
The reading number of article, wherein αxFor this article reads number, βxIt is this article thumb up number, single article is set and reads number 1 × 107
It is the upper limit；
Step 3, the influence power weight that the wechat public number is calculated according to equation below：
Wherein, η is the authoritative weight of the wechat public number, and the authoritative weight η for setting the official media of State-level is 1,
The other official media's authority weight η of provincial, and municipal level is 0.8, and the authoritative weight η of other accounts is 0.6；
The analysis of the influence power for the management released news to wechat public number and to the wechat public number.
2. the influence power analysis method of wechat public number as claimed in claim 1, it is characterised in that in the step one, adopt
Collect under a certain wechat public number in setting time every reading number α of article in m article of issueiWith thumb up number βiIt is specific
Method includes：
(1) wechat public number account is gathered：It is acquired for wechat public number account, if collection gets the new wechat public
Number account, is stored in account information storehouse；
(2) wechat public number article information is gathered：Wechat public number information is gathered comprehensively, Real-time Collection wechat public number
The all of history article announced, records all specifying informations for returning；
(3) judge whether memory database has stored text
The wechat public number article specifying information of collection is parsed, and is assigned each unique ID of one, article, using new
The unique ID and the article ID of storage in memory database for gathering article are compared, if the ID is existing, show this article
It is acquired and be put in storage, if the ID does not exist, show that this article is not yet stored in text database；
(4) wechat public number article is stored in text database
Judged by memory database, if text information is not stored in text database, together with the unique ID of this article
Together it is stored in text database；
(5) update and gathered article reading number and thumb up number
The all issue articles under each wechat public number account are extracted from text database, this article is obtained from internet
Number and thumb up number are read, reading number and thumb up number to article are updated and are stored in text database；
(6) all articles in the range of particular account number setting time are extracted
The all articles in the range of the setting time of influence power wechat public account to be measured are extracted using Text Feature Extraction device；
(7) the corresponding account information of text message is extracted
For all articles that cluster is screened, every the reading number and thumb up number of article are extracted.
3. the influence power analysis method of wechat public number as claimed in claim 2, it is characterised in that in step (1) and (2),
Wechat public number account and wechat public number article information are obtained respectively using web crawlers algorithm.
4. the influence power analysis method of wechat public number as claimed in claim 2, it is characterised in that in step (3), by wechat
Public number account ID, issuing time and exercise question as this article described unique ID.
5. the influence power analysis method of wechat public number as claimed in claim 1, it is characterised in that in the step one, institute
Setting time is stated for 100 days.
6. a kind of influence power analysis system of wechat public number, it is characterised in that including：
Wechat public number account acquisition module, it is used to gather wechat public number account specifying information, and stores；
Wechat public number article acquisition module, its all article for being used to capture wechat public number are parsed to article, are assigned
Every unique ID of one, article, and store；
Gather article and read number thumb up number update module, it has been used to extract every article under each wechat public number, collection
Each the reading number and thumb up number of article, update each the reading number and thumb up number of article, then store；
Wechat public number influence power analysis module, its wechat public number for obtaining influence power to be calculated first, then from described micro-
All articles of issue in account setting time section are extracted in letter public number article acquisition module, article has been gathered using described
Read number thumb up number update module and get each the reading number and thumb up number of article, finally using all articles of the account
The influence power for reading number and the thumb up number weighted calculation wechat public number account, be stored in the wechat public number account collection mould
Block wherein, the wechat public number influence power analysis module be stored with claim 1 the step of.
7. the influence power analysis system of wechat public number as claimed in claim 6, it is characterised in that the wechat public number account
Number acquisition module includes：
Wechat public number harvester, it, using web crawlers algorithm, obtains micro- using the keyword being previously set from internet
Letter public number specifying information；
Account memory database, it is used to store wechat public number account ID；
Account is sentenced refitting and is put, and the wechat public number account that it will be collected is carried out with the data in the account memory database
Compare, it is determined that whether the wechat public number for collecting is new account；
Account information storehouse, its specifying information for being used to store wechat public number account, the weight for wechat public number determines.
8. the influence power analysis system of wechat public number as claimed in claim 7, it is characterised in that the wechat public number text
Chapter acquisition module：
Wechat article acquisition device, it utilizes web crawlers algorithm, obtains the article of all wechat public number issues；
Content text extraction element, it is used to parse wechat article specifying information, obtains unique ID and content text of article；
Text memory database, its unique ID for being used to store the article for having gathered and being put in storage；
Content text is sentenced refitting and is put, and it is used to judge the article for gathering, and determines whether this article is acquired and is stored in
Text database；
Text database, it is used to store freshly harvested wechat public number article data.
9. the influence power analysis system of wechat public number as claimed in claim 8, it is characterised in that the article that gathered is read
Reading thumb up number update module includes；
Wechat public number storage device, it is connected with account information storehouse communication, travels through the account information storehouse, extracts one by one
Wechat public number account in the account information storehouse；
Wechat public number Text Feature Extraction device, it is connected with text database communication, is extracted from the text database
All articles of a certain wechat public number account issue；
Text reading thumb up number harvester, its utilize web crawlers algorithm gather wechat public number article, and parse acquisition should
The reading number and thumb up number of article, as the master data of wechat public number influence power analytical calculation.
10. the influence power analysis system of wechat public number as claimed in claim 9, it is characterised in that the wechat public number
Influence power analysis module includes：
Text reading thumb up number extraction element, it is used to obtain every the reading number and thumb up number of article, to calculate the wechat public
Number account influence power；
Account influence power computing device, it is weighted meter using the reading number and thumb up number of wechat public number to be measured issue article
Calculate, to obtain the influence power of the wechat public number.
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