CN106878355A - A kind of information recommendation method and device - Google Patents
A kind of information recommendation method and device Download PDFInfo
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- CN106878355A CN106878355A CN201510919102.8A CN201510919102A CN106878355A CN 106878355 A CN106878355 A CN 106878355A CN 201510919102 A CN201510919102 A CN 201510919102A CN 106878355 A CN106878355 A CN 106878355A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The embodiment of the invention discloses a kind of information recommendation method and device；The information recommendation request that the embodiment of the present invention is sent using receiving terminal, information recommendation request carries scene pictorial information, the scene pictorial information is the pictorial information that the terminal is presently in scene, then, the scene that the terminal is presently in is identified according to the scene pictorial information, obtained according to the scene for identifying and determine corresponding recommended, and the corresponding recommendation information of the recommended is sent to the terminal；Due to the concrete scene that the program can be presently in by scene picture identification terminal, and application program is such as recommended come recommendation information based on the scene, compared with the recommendation method of existing application, the accuracy of application program recommendation can be substantially increased.
Description
Technical field
The present invention relates to communication technical field, and in particular to a kind of information recommendation method and device.
Background technology
With the development of intelligent terminal, the application program (APP) of various intelligent terminals is also developed,
To meet the different application demand of user, user's life is not only enriched, also brought advantage to the user.
And along with the diversified development of application program so that user selects that demand can be met in numerous applications
Be more difficult, therefore how preferably according to user's request for user terminal provide using Push Service it is more aobvious
It is important.In the prior art, application program recommends to be mostly the geographical position based on terminal, then by geography
Position connects with scene residing for terminal, corresponding application is then recommended again, specifically：Can basis
GPS (Global Positioning System, global positioning system), WiFi (Wireless Fidelity, nothing
Line fidelity), base station etc. get the geographical location information of user terminal, then, by geographical location information with
Scene contact residing for terminal, corresponding application program is recommended to user terminal according to contact result, and it can be
User terminal is detected at different positions, different application programs are recommended to user terminal.
It can be seen that, existing application program recommends method to depend on geographical location information, but the ground for obtaining at present
Its degree of accuracy of reason positional information is poor, such as obtain geographical location information using GPS or base station, and it is most
Many offer other degrees of accuracy of 10 meter levels, therefore, the inaccurate of the recommendation of application program can be caused.
From the foregoing, it will be observed that the inaccurate technology of recommending that existing application method for pushing has application program is asked
Topic.
The content of the invention
The embodiment of the present invention provides a kind of information recommendation method and device, can solve existing application push
There is the inaccurate technical problem of recommendation of application program in method.
The embodiment of the present invention provides a kind of information recommendation method, including：
The information recommendation request that receiving terminal sends, described information recommendation request carries scene pictorial information, institute
It is the pictorial information that the terminal is presently in scene to state scene pictorial information；
The scene that the terminal is presently in is identified according to the scene pictorial information；
The scene according to identifying determines corresponding recommended, and pushes away the recommended is corresponding
The information of recommending is sent to the terminal.
The embodiment of the present invention also provides another information recommendation method, including：
Receive user and request is obtained by the pictorial information that terminal is triggered, and please according to pictorial information acquisition
Ask and obtain the scene pictorial information that the terminal is presently in scene；
Information recommendation is sent to network side to ask, described information recommendation request carries the scene pictorial information；
The corresponding recommendation information of recommended that the network side is returned according to described information recommendation request is received,
And show the recommendation information.
The embodiment of the present invention additionally provides a kind of information recommending apparatus, including：
Receiver module, for the information recommendation request that receiving terminal sends, described information recommendation request carries field
Scape pictorial information, the scene pictorial information is the pictorial information that the terminal is presently in scene；
Identification module, for being known to the scene that the terminal is presently according to the scene pictorial information
Not；
First determining module, the scene for being identified according to the identification module determines corresponding recommendation
Object；
Sending module, for the corresponding recommendation information of the recommended to be sent to the terminal.
The embodiment of the present invention additionally provides another information recommending apparatus, including：
Pictorial information acquisition module, request is obtained for receiving user by the pictorial information that terminal is triggered, and
The terminal according to the pictorial information obtains acquisition request is presently in the scene pictorial information of scene；
Sending module, asks for sending information recommendation to network side, and described information recommendation request carries described
Scene pictorial information；
Display module, for receiving the recommended pair that the network side is returned according to described information recommendation request
The recommendation information answered, and show the recommendation information.
The information recommendation request that the embodiment of the present invention is sent using receiving terminal, information recommendation request carries field
Scape pictorial information, the scene pictorial information is the pictorial information that the terminal is presently in scene, then, according to
The scene pictorial information is identified to the scene that the terminal is presently in, and obtains true according to the scene for identifying
Fixed corresponding recommended, and the corresponding recommendation information of the recommended is sent to the terminal；Due to the party
The concrete scene that case can be presently in by scene picture identification terminal, and based on the scene come recommendation
Breath, such as recommend application program, and compared with the recommendation method of existing application, can substantially increase should
The accuracy recommended with program.
Brief description of the drawings
Technical scheme in order to illustrate more clearly the embodiments of the present invention, institute in being described to embodiment below
The accompanying drawing for needing to use is briefly described, it should be apparent that, drawings in the following description are only the present invention
Some embodiments, for those skilled in the art, on the premise of not paying creative work, also
Other accompanying drawings can be obtained according to these accompanying drawings.
Fig. 1 is a kind of schematic flow sheet of information recommendation method that the embodiment of the present invention one is provided；
Fig. 2 is the schematic flow sheet that a kind of application program that the embodiment of the present invention two is provided recommends method；
Fig. 3 is a kind of schematic flow sheet of information recommendation method that the embodiment of the present invention three is provided；
Fig. 4 a are the structural representation of the first information recommending apparatus that the embodiment of the present invention four is provided；
Fig. 4 b are the structural representation of second information recommending apparatus that the embodiment of the present invention four is provided；
Fig. 4 c are the structural representation of the third information recommending apparatus that the embodiment of the present invention four is provided；
Fig. 5 a are a kind of structural representation of information recommending apparatus that the embodiment of the present invention four is provided；
Fig. 5 b are the structural representation of another information recommending apparatus that the embodiment of the present invention four is provided.
Specific embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clearly
Chu, it is fully described by, it is clear that described embodiment is only a part of embodiment of the invention, rather than
Whole embodiments.Based on the embodiment in the present invention, those skilled in the art are not making creative labor
The every other embodiment obtained under the premise of dynamic, belongs to the scope of protection of the invention.
The embodiment of the present invention provides a kind of information recommendation method and device.To be described in detail respectively below.
Embodiment one,
A kind of information recommendation method is present embodiments provided, the method can be implemented with information recommending apparatus, its
In, the information recommending apparatus can be integrated in the network equipments such as server.The information recommendation side of the present embodiment
Method goes for application program recommendation, video recommendations, audio recommendation or advertisement recommendation etc..With reference to
Fig. 1, the information recommendation method can include：
Step 101, the information recommendation request that receiving terminal sends, information recommendation request carries scene picture
Information, wherein, the scene pictorial information is presently in the pictorial information of scene for terminal.
Specifically, the information recommendation request that server can be sent by network receiving terminal, such as pass through
The information recommendation request that wifi receiving terminals send.
Wherein, scene pictorial information can be presently in the environment pictorial information of environment for terminal, such as handle official business
Room picture, household rooms picture etc.；The scene pictorial information can be obtained by terminal, such as, terminal passes through
Camera acquisition for carrying etc..Information recommendation request can carry single scene picture or many in the present embodiment
Individual scene picture (such as one group scene picture).
Step 102, is identified according to the scene pictorial information to the scene that terminal is presently in.
Specifically, server can be identified according to scene pictorial information to the scene that terminal is presently in.
Root has various to the mode of scene Recognition in the present embodiment, such as, can by scene pictorial information with deposit in advance
The scene pictorial information of storage is contrasted, then according to corresponding to comparing result recognizes the scene pictorial information
Scene, the scene is the scene that terminal is presently in, wherein the scene pictorial information in prestoring is
The corresponding scene pictorial information of default scene；That is, step 102 can specifically include：
The scene pictorial information default scene pictorial information corresponding with default scene is contrasted, to obtain
Comparing result；
Scene according to corresponding to the comparing result recognizes the scene pictorial information.
Such as, the scene pictorial information default scene picture letter corresponding with default scene for carrying will can be asked
Breath carries out similarity comparison, if the scene pictorial information is more than default threshold with default scene pictorial information similarity
During value, then the corresponding default scene of the default scene pictorial information is obtained, the scene is terminal and is presently in
Scene, wherein, default scene can be：Classroom, open air, working environment, household rooms, supermarket,
Road side, public transport subway etc..Namely step is " corresponding with default scene default by the scene pictorial information
Scene pictorial information is contrasted, to obtain comparing result " can specifically include：By the scene pictorial information
Default scene pictorial information corresponding with default scene carries out similarity comparison, to obtain comparing result；Step
" scene according to corresponding to the comparing result recognizes the scene pictorial information " can specifically include：Work as contrast
Result is the similarity of scene pictorial information default scene pictorial information corresponding with default scene more than default
During threshold value, determine that the corresponding default scene of the default scene pictorial information is the field that the terminal is presently in
Scape.
Such as, the corresponding relation of default scene and default scene pictorial information is pre-build in server, and will
In default scene and default scene picture information Store database in the server, information recommendation is being received
Presetting scene pictorial information after request, in the scene picture information and date storehouse that the request is carried carries out phase
Contrasted like degree, if the scene pictorial information is more than predetermined threshold value with the similarity of default scene pictorial information,
The corresponding default scene of the default scene pictorial information is searched according to above-mentioned corresponding relation, and determines the default field
The scene that scape is presently in for terminal.
Wherein, the scene pictorial information default scene pictorial information corresponding with default scene for asking to carry is entered
The mode of row similarity comparison has various.The characteristics of having respective due to each scene, for example：Office is most
Outstanding feature is desk, computer；Family most outstanding feature be：Bed, tea table, TV, sofa etc.,
Therefore, it can after the picture for obtaining scene, it is possible to using picture similarity identification technology (for example using
Perception hash algorithm) calculate the scene picture condition code (for example using perceive hash algorithm calculate
Cryptographic Hash out), then by this feature code with backstage the corresponding one group of normal pictures group of each default scene
Condition code carry out similarity comparison, so as to identify corresponding scene；That is, the present embodiment method is carried out
The mode of similarity comparison can be：Scene characteristic information is first extracted from scene pictorial information (for example, logical
Cross and perceive the scene characteristic code that hash algorithm calculates the scene pictorial information, be i.e. cryptographic Hash), then should
Scene characteristic information scene characteristic information corresponding with default scene pictorial information carries out similarity comparison, with reality
Now by scene pictorial information default scene pictorial information corresponding with default scene.
Such as, when information recommendation request carries one group of scene picture, by each scene picture and default scene
Default scene picture carry out similarity comparison, when certain scene picture reaches with the similarity of default scene picture
During to predetermined threshold value, it is determined that the field that the corresponding default scene of the default scene picture is presently in for terminal
Scape.In actual applications, if there is multiple scene pictures to reach predetermined threshold value with the similarity of default scene picture
When, then can determine that default scene corresponding with the default scene picture of scene picture similarity highest is terminal
The scene being presently in.
Step 103, corresponding recommended is determined according to the scene for identifying, and the recommended is corresponding
Recommendation information send to terminal.
Specifically, in the scene Recognition success being presently in terminal, then server is according to the field identified
Scape determines corresponding recommended, such as determined from the default object of multiple according to the scene for identifying corresponding
Recommended (can be one or more recommended), then by the corresponding recommendation of the recommended
Breath is sent to terminal.
Alternatively, recommended can include in the present embodiment：Application program (such as shopping application program,
Social networking application program etc.) or multimedia file (such as, audio file, video file or many matchmakers
Body advertisement etc.).
Wherein, the corresponding recommendation information of recommended can include：The corresponding content of recommended (is for example regarded
Frequency content, audio content etc.) or the corresponding attribute information of recommended (for example, the mark of application program
Knowledge information, address information etc.).
Determine that the mode of corresponding recommended has various according to scene in the present embodiment, such as can be true with scene
The type of the fixed object for needing to recommend, then chooses recommended under the type；That is, step " according to
The scene for identifying determines corresponding recommended " can specifically include：Scene according to identifying determines need
The type of the recommended to be recommended；The recommended for needing to recommend is chosen according to the type for determining.Such as,
When application program is recommended, can determine that the Application Type that needs are recommended (can according to the scene for identifying
To there is one or more Application Types), then being chosen in these Application Types needs to recommend
Application program；Such as, after identifying scene for office, the application program recommended the need for selection can
It can be applications such as " WPS, Netease have dictionary, impression notes, Tengxun's news ".
In order to the recommended type for determining to need to recommend, the present embodiment can pre-build default scene
And the corresponding relation between the type of default recommended, in information recommendation,
In actual applications, if determine multiple recommendeds according to the scene for identifying, recommendation can be sent
To terminal, the recommendation information list includes each self-corresponding recommendation information of multiple recommendeds to information list, than
Such as application program recommendation list, its attribute information for including recommendation application program etc.；So terminal is being received
After recommendation information list, it will with the recommendation information of list procedure recommended.
Alternatively, in actual applications, the present embodiment method can also be combined with geographical location information, such as
When scene Recognition failure is presently in terminal, can be determined according to the current positional information of terminal corresponding
Recommended, and the corresponding recommendation information of the recommended is sent to the terminal；Now, this implementation
Information recommendation request can be with the current geographical location information of carried terminal in example.
From the foregoing, it will be observed that the information recommendation request that the embodiment of the present invention is sent using receiving terminal, the information recommendation
Request carries scene pictorial information, and the scene pictorial information is the picture letter that the terminal is presently in scene
Breath, then, is identified according to the scene pictorial information to the scene that the terminal is presently in, according to
The scene that identifies is obtained and determines corresponding recommended, and by the corresponding recommendation of the recommended
Breath is sent to the terminal；Due to the specific field that the program can be presently in by scene picture identification terminal
Scape, and application program is such as recommended come recommendation information based on the scene, the recommendation side with existing application
Method is compared, and can substantially increase the accuracy of application program recommendation, improves Consumer's Experience.
Embodiment two,
, be described in further detail for citing below by the method according to described by embodiment one.
In the present embodiment, with by information recommendation method be applied to application program recommend (i.e. recommended for answer
With program), and the information recommending apparatus are integrated in as a example by server to illustrate.
Wherein, information recommending apparatus basis has various in the mode of server, such as collect in the form of software
Into in the server, depending on concrete form can be according to the demand of practical application, will not be repeated here.
As shown in Fig. 2 a kind of application program recommends method, idiographic flow is as follows：
Step 201, the application recommendation request that server receiving terminal sends, this carries field using recommendation request
Scape pictorial information, wherein scene pictorial information are the pictorial information that the terminal is presently in scene.
Specifically, the application that the corresponding server reception mobile phone of application market or application shop sends is recommended please
Ask, wherein, this is presently in the scene pictorial information of scene using recommendation request carrying mobile phone；Preferably,
This can carry one group of scene pictorial information using recommendation request.Wherein, the scene pictorial information can pass through
The camera of mobile phone shoots and obtains.
Preferably, in actual applications, this using recommendation request can with the current positional information of carried terminal,
To cause, when scene Recognition is failed, to be recommended to apply according to the positional information.
Step 202, server is by the scene pictorial information default scene pictorial information corresponding with default scene
Similarity comparison is carried out, to obtain comparing result.
Specifically, application market or using the corresponding server in shop by the scene pictorial information with deposit in advance
One group of scene pictorial information of storage carries out similarity comparison, and the scene pictorial information correspondence that this is prestored is default
Scene, such as carrying out similarity by the scene picture of the default scene stored in the scene picture and database
Contrast.
The scene pictorial information and the scene pictorial information for prestoring are carried out into similarity comparison mode can be with
Have various, such as scene characteristic information can be first extracted from scene pictorial information (for example, being breathed out by perceiving
Uncommon algorithm calculates the scene characteristic code of the scene pictorial information, i.e. cryptographic Hash), then by the scene characteristic
Information scene characteristic information corresponding with default scene pictorial information carries out similarity comparison, to realize scene
Pictorial information default scene pictorial information corresponding with default scene, so as to identify the field that terminal is presently in
Scape.
Step 203, server is identified according to the comparing result to the scene that the terminal is presently in.
Specifically, when comparing result reached with the similarity of default scene picture including scene pictorial information it is default
During threshold value (such as 80%), it is determined that the field that the default default scene of scene picture correspondence is presently in for terminal
Scape.Such as, when application recommendation request carries one group of scene picture, server is by this group of scene picture and number
Similarity comparison is carried out according to the corresponding one group of scene picture of each default scene in storehouse, then, database is chosen
In one group of scene picture of predetermined threshold value is reached with similarity, and determine the selection one group of scene picture correspondence
The scene that is presently in for terminal of default scene.
Step 204, server judges whether successfully to identify the scene that terminal is presently in, if so, then holding
Row step 205, if it is not, performing step 207.
Specifically, when comparing result includes scene pictorial information with the similarity of default scene picture more than default
During threshold value, then server judges successfully to identify the scene that terminal is presently in, that is, recognize successfully, otherwise knows
Do not fail.
Step 205, server determines the Application Type for needing to recommend according to the scene for identifying.
Specifically, server can pre-build and store default scene pass corresponding with Application Type
System, for example, pre-build and store the mapping table of default scene and Application Type；Server can be with
The Application Type for needing to recommend is determined according to the scene and corresponding relation for identifying, wherein needing what is recommended
Application Type can have one or more, and specific species can set according to the actual requirements.
Such as, general corresponding relation can be：Compare preference video, game, life, parent-offspring at home
Class application；Then like using reading, news, game class application on bus；Like using in office
Office, notes, dictionary class application；Enjoy shopping in market, keep accounts, rate of exchange class application；Like out of doors
Map, navigation, trip class application, specifically may be referred to 1.With reference to Fig. 1, if the scene for identifying is
Supermarket, then now server will can determine whether need recommend Application Type for net purchase class, compare class,
Financing class etc..
Step 206, server chooses corresponding application program according to the Application Type for determining, and should
The corresponding recommendation information of application program is sent to terminal.
Specifically, server can choose this with application journey after it is determined that needing the Application Type recommended
The corresponding application program of sequence type, the application program of selection can be one or more, then, issue choosing
The corresponding recommendation information of application program (such as attribute information of application program) for taking gives terminal.Such as, recognize
The scene for going out be supermarket after, server will from net purchase class, compare class application and financing class application in select
Application (such as Jingdone district, Taobao, Alipay) is taken, then, the attribute information of application of selection is issued to eventually
End (such as issue application identification information, application address information give terminal), or issue recommendation list to
Terminal, the recommendation list can include the attribute information of the application chosen.
Preferably, in the case of the Application Type for needing to recommend is for polytype, can be according to default choosing
Take rule and choose one or more Application Types from various Application Types, then according to choosing
The Application Type that takes chooses corresponding application program, from various Application Types choose it is more popular or
The larger Application Type of person's download, then, chooses the application program of the type.
Step 207, server sends the corresponding recommendation information of default recommendation application program to terminal.
When failing to scene Recognition, server can issue the recommendation of the recommendation application program of pre-selection setting
Cease to terminal, for example, issue the attribute information of default recommendation application to terminal.
In order to improve Consumer's Experience, in the current positional information of above-mentioned application recommendation request also carried terminal,
If server fails to scene Recognition, then server can determine to need what is recommended according to the positional information
Application program, is then sent to terminal by the attribute information of the application program of the determination.
Table 1
It should be understood that：Although the present embodiment is applied as a example by application is recommended to illustrate in the process of the present invention,
But information recommendation method of the present invention can be applied in the recommendation such as video, audio, advertisement, and it was recommended
Journey is similar with the process that application is recommended, and here is omitted.
From the foregoing, it will be observed that the scene picture that the embodiment of the present invention can be uploaded according to terminal identifies the current institute of terminal
The scene at place, then, the Application Type for needing to recommend is determined according to the scene for identifying, according to determination
Application Type choose need recommend application program, and will choose the corresponding recommendation of application program
Breath is handed down to terminal；The program can substantially increase application program recommendation accuracy, and improve should
With the reasonability for pushing, user's request is preferably met, and then improve Consumer's Experience.
Embodiment three,
Another information recommendation method is present embodiments provided, the method can be implemented by information recommending apparatus,
The information recommending apparatus can be integrated in the equipment such as terminal, such as end is integrated in the form of terminal applies
End.As shown in figure 3, the information recommendation method includes：
Step 301, receives user and obtains request by the pictorial information that terminal is triggered, and believed according to the picture
Breath obtains the scene pictorial information that the acquisition request terminal is presently in scene.
The present embodiment receives pictorial information and obtains can specifically including for request：User is received to be shown by terminal
The pictorial information for shielding triggering obtains request, wherein, the mode for obtaining pictorial information acquisition request has various,
Such as, an interface can be generated, a pictorial information is set on interface and is obtained interface, so can subsequently led to
The pictorial information is crossed to obtain interface to obtain pictorial information acquisition request；" user is received by eventually in step
The pictorial information of triggering is held to obtain request " before, the information recommendation method can also include：An interface is generated,
The interface includes：Pictorial information obtains interface；
Then now, step " receive user and obtain request by the pictorial information that terminal is triggered " can include：
Receive user and request is obtained by the pictorial information that the corresponding interface of terminal interface is triggered.Such as in application market
Display interface on set pictorial information obtain interface, if user click on the pictorial information obtain interface,
Terminal will receive pictorial information and obtain interface.
Wherein, the pictorial information is obtained interface and can be represented by diversified forms, such as, can be icon
Form, or, or input frame form, etc., the quantity that the pictorial information obtains interface can
It is configured with the demand according to practical application, is will not be repeated here.
The scene graph that the acquisition request terminal is presently in scene is obtained according to the pictorial information in the present embodiment
The mode of piece information has various, such as the front camera of request call terminal can be obtained according to pictorial information
And/or rear camera shoots to scene, it is preferable that in view of scene be 3 D stereo, therefore,
The front camera and rear camera of terminal can be called to be shot to obtain scene picture, namely step
" obtaining the scene pictorial information that the acquisition request terminal is presently in scene according to the pictorial information " can wrap
Include：Front camera and rear camera the multiple scene picture letter of request call terminal are obtained according to the picture
Breath, is presently in scene and shoots, to obtain multiple scene pictorial informations to the terminal；Such as use
Front camera and rear camera respectively claps 3-5 pictures.
Preferably, it is the speed that improves information recommendation, the present embodiment method can set shooting time, set
Shot using front camera and rear camera in the fixed time period, namely step " is presently in scene to clap to the terminal
Take the photograph " can include：Scene is presently in preset time period to terminal to shoot；It is right such as in 3s
Scene is shot etc., and the specific time can be set according to the actual requirements.
Step 302, sends information recommendation and asks to network side, and information recommendation request carries the scene picture
Information.
Specifically, terminal can send information recommendation and ask by network to network side server, such as terminal
Can be sent to the corresponding server of application market and apply recommendation request, this works as using recommendation request carried terminal
The picture of preceding residing scene.
In actual applications, information recommendation request can carry one or more scene pictorial information, than
One group of scene pictorial information can be such as carried, so that server can be according to this group of scene pictorial information identification eventually
The scene that end is presently in.
Step 303, receives the corresponding recommendation of recommended that the network side is returned according to information recommendation request
Information, and show the recommendation information.
Specifically, terminal can ask the recommendation for returning right by network the reception server according to the information recommendation
As corresponding recommendation information, then, terminal shows the recommendation information, wherein, server side returns to recommendation
The process of breath may be referred to the description of embodiment one and two.
Recommended can be with application program or multimedia file etc. in the present embodiment, and recommendation information can be to push away
Recommend the attribute information of object, such as the attribute information (identification information, address information etc.) of application program, regard
The attribute information (identification information, address information etc.) of frequency file.
Preferably, when multiple recommendation informations are received, the plurality of recommendation can in the form of a list be shown
Information, such as show the attribute information of multiple application programs in the form of a list.
Be improve Consumer's Experience, improve information recommendation success rate, the present embodiment method before step 302,
Can also include：The current positional information of terminal is obtained, such as obtains terminal by way of GPS location
Current geographical location information etc., now information recommendation request also carries the positional information, to cause in service
When device fails to scene Recognition, can be recommended based on positional information.
From the foregoing, it will be observed that the embodiment of the present invention is asked using user is received by the pictorial information acquisition that terminal is triggered
Ask, and the scene pictorial information that the acquisition request terminal is presently in scene is obtained according to the pictorial information, so
Afterwards, send information recommendation to network side to ask, information recommendation request carries the scene pictorial information, connects
The corresponding recommendation information of recommended that network side is returned according to information recommendation request is received, and shows the recommendation
Information；The program can go up the picture of scene residing for transmission terminal to network side, to cause that network side recognizes the end
The residing scene in end, and information recommendation is carried out based on the scene, the essence of application program recommendation can be greatly improved
Exactness, and the reasonability that lifting application is pushed, preferably meet user's request, and then improve user
Experience.
Example IV,
In order to preferably implement above scheme, the embodiment of the present invention additionally provides a kind of information recommending apparatus, should
Information recommending apparatus can be integrated in the equipment such as server, and as shown in fig. 4 a, it can include：Receive mould
Block 401, identification module 402, the first determining module 403 and sending module 404, it is as follows：
Receiver module 401, for the information recommendation request that receiving terminal sends, described information recommendation request is taken
Band scene pictorial information, the scene pictorial information is the pictorial information that the terminal is presently in scene；
Identification module 402, for being entered to the scene that the terminal is presently according to the scene pictorial information
Row identification；
First determining module 403, the scene for being identified according to the identification module determines corresponding
Recommended；
Sending module 404, for the corresponding recommendation information of the recommended to be sent to the terminal.
With reference to Fig. 4 b, it is preferable that first determining module 403 can include the He of type determination module 4031
Choose submodule 4032；
Type determination module 4031, the scene for being identified according to the identification module 402 determines
Need the type of the recommended of recommendation；
Submodule 4032 is chosen, for choosing the recommended for needing to recommend according to the type for determining.
Preferably, the type determination sub-module 4031, specifically for being identified according to the identification module 402
The scene and default corresponding relation determine need recommend recommended type, it is described it is default correspondence close
It is to preset the corresponding relation between scene and the type of default recommended.
Preferably, the identification module 402, specifically for：
The scene pictorial information default scene pictorial information corresponding with default scene is contrasted, with
To comparing result；
Scene according to corresponding to the comparing result recognizes the scene pictorial information.
With reference to Fig. 4 c, it is therefore preferable to raising Consumer's Experience, the present embodiment information recommending apparatus can also include：
Second determining module 405, when the current positional information of carried terminal is gone back in information recommendation request, this is second true
Cover half block, when the scene Recognition for being presently in 402 pairs of terminals of the identification module fails, root
Determine corresponding recommended according to the positional information, and the corresponding recommendation information of the recommended is sent
To the terminal.
Preferably, the recommended includes：Application program or multimedia file.Wherein recommended pair
The recommendation information answered can be corresponding attribute information of recommended etc..
During specific implementation, above modules can be realized as independent entity, it is also possible to be carried out any
Combination, realizes as same or several entities, and the specific implementation of above modules can be found in above
Embodiment of the method, will not be repeated here.
From the foregoing, it will be observed that the receiver module 401 of the information recommending apparatus of the embodiment of the present invention can be sent out with receiving terminal
The information recommendation for sending is asked, and information recommendation request carries scene pictorial information, and the scene pictorial information is institute
The pictorial information that terminal is presently in scene is stated, then, by identification module 402 according to the scene pictorial information
The scene that the terminal is presently in is identified, by the first determining module 403 according to the identification module 402
The scene for identifying determines corresponding recommended, is pushed away the recommended is corresponding by sending module 404
The information of recommending is sent to the terminal；The program can greatly improve the accuracy of application program recommendation, and lifting
Using the reasonability for pushing, user's request is preferably met, and then improve Consumer's Experience.
Embodiment five,
In order to preferably implement above scheme, the embodiment of the present invention additionally provides another information recommending apparatus,
The information recommending apparatus can be integrated in the equipment such as terminal, and as shown in Figure 5 a, it can include：Image is believed
Breath acquisition module 501, sending module 502 and display module 503, it is as follows：
Pictorial information acquisition module 501, request is obtained for receiving user by the pictorial information that terminal is triggered,
And the terminal according to the pictorial information obtains acquisition request is presently in the scene pictorial information of scene；
Sending module 502, is asked for sending information recommendation to network side, and described information recommendation request is carried
The scene pictorial information；
Display module 503, it is right according to the recommendation that described information recommendation request is returned for receiving the network side
As corresponding recommendation information, and show the recommendation information.
Such as, pictorial information acquisition module, before obtaining request call terminal according to the picture
Camera and rear camera multiple scene pictorial information are put, scene is presently in the terminal and is clapped
Take the photograph, to obtain multiple scene pictorial informations.
For example, image information acquisition module, specifically can be used for receiving user's accordingly connecing by terminal interface
The pictorial information of mouth triggering obtains request.
Preferentially, with reference to Fig. 5 b, the present embodiment information recommending apparatus can also include：Positional information obtains mould
Block 504；The position information acquisition module 504, for sending information recommendation to network side in sending module 502
Before request, the current positional information of the terminal is obtained；Wherein, described information recommendation request also carries institute
State positional information.
During specific implementation, above modules can be realized as independent entity, it is also possible to be carried out any
Combination, realizes as same or several entities, and the specific implementation of above modules can be found in above
Embodiment of the method, will not be repeated here.
From the foregoing, it will be observed that pictorial information acquisition module 501 can connect in the information recommending apparatus of the embodiment of the present invention
Receive user and request is obtained by the pictorial information that terminal is triggered, and acquisition request is obtained according to the pictorial information and be somebody's turn to do
Terminal is presently in the scene pictorial information of scene, then, information is sent from sending module 502 to network side
Recommendation request, information recommendation request carries the scene pictorial information, and network is received by receiver module 503
The corresponding recommendation information of recommended that lateral root is returned according to information recommendation request, and show the recommendation information；
The program can go up the picture of scene residing for transmission terminal to network side, to cause that network side is recognized residing for the terminal
Scene, and information recommendation is carried out based on the scene, the accuracy of application program recommendation can be greatly improved,
And the reasonability that lifting application is pushed, user's request is preferably met, and then improve Consumer's Experience.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment
Rapid to can be by program to instruct the hardware of correlation to complete, the program can be stored in a computer-readable
In storage medium, storage medium can include：Read-only storage (ROM, Read Only Memory),
Random access memory (RAM, Random Access Memory), disk or CD etc..
A kind of information recommendation method and device for being provided the embodiment of the present invention above are described in detail,
Specific case used herein is set forth to principle of the invention and implementation method, above example
Illustrate that being only intended to help understands the method for the present invention and its core concept；Simultaneously for the technology of this area
Personnel, according to thought of the invention, will change in specific embodiments and applications, comprehensive
Upper described, this specification content should not be construed as limiting the invention.
Claims (16)
1. a kind of information recommendation method, it is characterised in that including：
The information recommendation request that receiving terminal sends, described information recommendation request carries scene pictorial information, institute
It is the pictorial information that the terminal is presently in scene to state scene pictorial information；
The scene that the terminal is presently in is identified according to the scene pictorial information；
The scene according to identifying determines corresponding recommended, and pushes away the recommended is corresponding
The information of recommending is sent to the terminal.
2. information recommendation method as claimed in claim 1, it is characterised in that the institute that the basis is identified
State the step of scene obtains determination corresponding recommended and specifically include：
Determined to need the type of the recommended of recommendation according to the scene for identifying；
The recommended for needing to recommend is chosen according to the type for determining.
3. information recommendation method as claimed in claim 2, it is characterised in that the institute that the basis is identified
State scene and determine that the step of needing the type of the recommended recommended specifically includes：
The type of the recommended for determining to need recommendation according to the scene for identifying and default corresponding relation,
The default corresponding relation is default corresponding relation between scene and the type of default recommended.
4. information recommendation method as claimed in claim 1, it is characterised in that
It is described the step of be identified to the scene that the terminal is presently according to the scene pictorial information
Specifically include：
The scene pictorial information default scene pictorial information corresponding with default scene is contrasted, with
To comparing result；
Scene according to corresponding to the comparing result recognizes the scene pictorial information.
5. information recommendation method as claimed in claim 1, it is characterised in that described information recommendation request is also
Carry the current positional information of the terminal；
Described information recommendation method also includes：
When the scene Recognition being presently in the terminal fails, determined according to the positional information corresponding
Recommended, and the corresponding recommendation information of the recommended is sent to the terminal.
6. the information recommendation method as described in claim any one of 1-5, it is characterised in that the recommendation is right
As including：Application program or multimedia file.
7. a kind of information recommendation method, it is characterised in that including：
Receive user and request is obtained by the pictorial information that terminal is triggered, and please according to pictorial information acquisition
Ask and obtain the scene pictorial information that the terminal is presently in scene；
Information recommendation is sent to network side to ask, described information recommendation request carries the scene pictorial information；
The corresponding recommendation information of recommended that the network side is returned according to described information recommendation request is received,
And show the recommendation information.
8. information recommendation method as claimed in claim 7, it is characterised in that described to be obtained according to pictorial information
Take the step of terminal described in acquisition request is presently in the scene pictorial information of scene and specifically include：
Front camera and rear camera the multiple scene graph of request call terminal are obtained according to the picture
Piece information, is presently in scene and shoots to the terminal, to obtain multiple scene pictorial informations.
9. information recommendation method as claimed in claim 8, it is characterised in that sending information to network side
Before recommendation request, described information recommendation method also includes：
Obtain the current positional information of the terminal；
Wherein, described information recommendation request also carries the positional information.
10. a kind of information recommending apparatus, it is characterised in that including：
Receiver module, for the information recommendation request that receiving terminal sends, described information recommendation request carries field
Scape pictorial information, the scene pictorial information is the pictorial information that the terminal is presently in scene；
Identification module, for being known to the scene that the terminal is presently according to the scene pictorial information
Not；
First determining module, the scene for being identified according to the identification module determines corresponding recommendation
Object；
Sending module, for the corresponding recommendation information of the recommended to be sent to the terminal.
11. information recommending apparatus as claimed in claim 10, it is characterised in that first determining module
Including：Type determination module and selection submodule, specifically for：
The type determination module, the scene for being identified according to the identification module determines needs
The type of the recommended of recommendation；
The selection submodule, for choosing the recommended for needing to recommend according to the type for determining.
12. information recommending apparatus as claimed in claim 11, it is characterised in that the type determination mould
Block, specifically for the recommended for being determined to need to recommend according to the scene and default corresponding relation that identify
Type, the default corresponding relation is that default corresponding between scene and the type of default recommended is closed
System.
13. information recommending apparatus as claimed in claim 10, it is characterised in that the identification module, tool
Body is used for：
The scene pictorial information default scene pictorial information corresponding with default scene is contrasted, with
To comparing result；
Scene according to corresponding to the comparing result recognizes the scene pictorial information.
14. information recommending apparatus as claimed in claim 10, it is characterised in that described information recommendation request
Also carry the current positional information of the terminal；Described information recommendation apparatus also include：Second determining module；
Second determining module, for the scene Recognition being presently in the terminal in the identification module
During failure, corresponding recommended is determined according to the positional information, and pushed away the recommended is corresponding
The information of recommending is sent to the terminal.
A kind of 15. information recommending apparatus, it is characterised in that including：
Receiver module, request is obtained for receiving user by the pictorial information that terminal is triggered, and according to described
Terminal described in pictorial information acquisition acquisition request is presently in the scene pictorial information of scene；
Sending module, asks for sending information recommendation to network side, and described information recommendation request carries described
Scene pictorial information；
Display module, for receiving the recommended pair that the network side is returned according to described information recommendation request
The recommendation information answered, and show the recommendation information.
16. information recommending apparatus as claimed in claim 15, it is characterised in that also include：Acquisition module；
The acquisition module, for before sending module sends information recommendation request to network side, obtaining institute
State the current positional information of terminal；
Wherein, described information recommendation request also carries the positional information.
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| CN201510919102.8A CN106878355A (en) | 2015-12-11 | 2015-12-11 | A kind of information recommendation method and device |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510919102.8A CN106878355A (en) | 2015-12-11 | 2015-12-11 | A kind of information recommendation method and device |
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| CN106878355A true CN106878355A (en) | 2017-06-20 |
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| CN201510919102.8A Pending CN106878355A (en) | 2015-12-11 | 2015-12-11 | A kind of information recommendation method and device |
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| CN108711402A (en) * | 2018-05-07 | 2018-10-26 | Oppo广东移动通信有限公司 | Brightness of display screen method of adjustment and Related product |
| CN108765033A (en) * | 2018-06-08 | 2018-11-06 | Oppo广东移动通信有限公司 | Transmitting advertisement information method and apparatus, storage medium, electronic equipment |
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| CN109284402A (en) * | 2018-09-20 | 2019-01-29 | 咪咕互动娱乐有限公司 | Information recommendation method and device and storage medium |
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| CN111694983A (en) * | 2020-06-12 | 2020-09-22 | 百度在线网络技术（北京）有限公司 | Information display method, information display device, electronic equipment and storage medium |
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| CN114579244A (en) * | 2022-03-15 | 2022-06-03 | 维沃移动通信有限公司 | Application program running method and device and electronic equipment |
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Application publication date: 20170620 |