CN106851346A - The distribution method and device of TV red packet - Google Patents
The distribution method and device of TV red packet Download PDFInfo
- Publication number
- CN106851346A CN106851346A CN201510897414.3A CN201510897414A CN106851346A CN 106851346 A CN106851346 A CN 106851346A CN 201510897414 A CN201510897414 A CN 201510897414A CN 106851346 A CN106851346 A CN 106851346A
- Authority
- CN
- China
- Prior art keywords
- red packet
- television content
- terminal
- content
- issued
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards
Abstract
The invention provides a kind of distribution method and device of TV red packet, wherein, the method includes：The request message for asking broadcasting designated television content is received, wherein, the designated television content is associated with TV red packet；When the designated television content is played, the TV red packet is issued to terminal.By the present invention, TV red packet and television content shortage relevance in correlation technique are solved the problems, such as.
Description
Technical field
The present invention relates to network television service field, in particular to a kind of distribution method and device of TV red packet.
Background technology
With the development of science and technology television services of the red packet function progressively with proper people's lives combine.In the prior art,
The mainly combination of wechat red packet and television services.The mode of the CCTV's Spring Festival Gala of sheep year in 2015 combination wechat red packet greatly promotees
Entered people participate in Spring Festival Gala enthusiasm, same day wechat red packet shake breakthrough 11,000,000,000 times, in a minute of top
Exceed 8.1 hundred million times.Although but seem flourishing, it is found by the applicant that the drawbacks of Spring Festival Gala wechat red packet：
Wechat is only achieved, the audience ratings of Spring Festival Gala does not rise anti-drop；
User is attracted to mobile phone screen, and television content attention rate in itself declines on the contrary；
Two screen operator inconveniences, and can only be that smart mobile phone player participates in；
Reproducibility is poor, and only the large-scale program such as Spring Festival Gala just has the possibility with reference to wechat red packet, and general program is difficult to replicate；
Without continuation, player cannot continue to participate in correlated activation；
" shaking " function must be entered by more complicated mode and is participated in by smart mobile phone, wechat, customer group has
Certain limitation.
From the point of view of wechat red packet and television services combine the business opportunity ignited, market is huge.But above-mentioned drawback hinders wechat
The further development that red packet and television services are combined, in particular how by red packet business it is real for TV programme manufacturer,
Content provider and network operator bring actual economic benefit, and provide one kind and allow user to be absorbed in content of TV program and make
It is a problem urgently to be resolved hurrily with convenient, easily duplication, sustainable application system.
For the above mentioned problem in correlation technique, at present it is not yet found that the solution of effect.
The content of the invention
The invention provides a kind of distribution method and device of TV red packet, with least solve in correlation technique TV red packet and
Television content lacks the problem of relevance.
According to an aspect of the invention, there is provided a kind of distribution method of TV red packet, including：Receive and broadcast for request
The request message of designated television content is put, wherein, the designated television content is associated with TV red packet；Playing the finger
When determining television content, the TV red packet is issued to terminal.
Further, it is described when the designated television content is played, the TV red packet is issued to terminal including following
At least one：The absolute time corresponding moment of the designated television content is being played, the TV red packet is being issued to institute
State terminal；The relative time corresponding moment of the designated television content is being played, the TV red packet is being issued to terminal；
The predetermined content corresponding moment included by the designated television content is being played, the TV red packet is being issued to terminal.
Further, before described reception for the request message for asking to play designated television content, methods described is also wrapped
Include：Obtain the designated television content；Section with the designated television content is created according to scheduled television red packet Rule Information
The TV red packet of mesh information association, wherein, the programme information includes：Programme content, Pgmtime；Preserve the finger
Determine television content and the TV red packet associated with the programme information of the designated television content.
Further, described establishment according to scheduled television red packet Rule Information is closed with the programme information of the designated television content
The TV red packet of connection also includes：It is provided for the trigger condition that triggering sends the TV red packet.
Further, the TV red packet is issued to after terminal described, methods described also includes：Receive for asking
The red packet of robbing for robbing the TV red packet is asked to ask；The result of the TV red packet is robbed according to the generation of predetermined red packet distribution rules,
And the result of the TV red packet is robbed described in showing.
Further, it is issued to after terminal by the TV red packet, methods described also includes：Obtain and play in TV
The scene information of appearance；When the scene information belongs to the default scene information of triggering TV red packet, by the TV red packet
It is issued to terminal.
Further, the TV red packet includes at least one of：Money, integration, coupons, gift.
According to another aspect of the present invention, there is provided a kind of dispensing apparatus of TV red packet, including：First receiver module,
For receiving the request message for asking to play designated television content, wherein, the designated television content and TV red packet
Association；First provides module, for when the designated television content is played, the TV red packet being issued into terminal.
Further, described first module is provided also including at least one of：First issuing unit, for playing institute
The absolute time corresponding moment of designated television content is stated, the TV red packet is issued to the terminal；Second dispatch hist
Unit, for playing the relative time corresponding moment of the designated television content, terminal is issued to by the TV red packet；
3rd issuing unit, for playing the predetermined content corresponding moment included by the designated television content, by the electricity
Terminal is issued to depending on red packet.
Further, described device also includes：First acquisition module, for being received for asking in first receiver module
Before seeking the request message for playing designated television content, the designated television content is obtained；Creation module, for according to pre-
Determine TV red packet Rule Information and create the TV red packet associated with the programme information of the designated television content, wherein, it is described
Programme information includes：Programme content, Pgmtime；Preserving module, for preserve the designated television content and with it is described
The TV red packet of the programme information association of designated television content.
Further, the creation module also includes：Setting unit, the TV red packet is sent for being provided for triggering
Trigger condition.
Further, described device also includes：Second receiver module, for providing module by the TV described first
Red packet is issued to after terminal, is received for asking the red packet of robbing for robbing the TV red packet to be asked；Generation module, for root
The result of the TV red packet is robbed according to the generation of predetermined red packet distribution rules, and the result of the TV red packet is robbed described in displaying.
Further, described device also includes：Second acquisition module, for providing module by the TV described first
Red packet is issued to after terminal, obtains the scene information for playing television content；Second provides module, in the scene
When information belongs to the default scene information of triggering TV red packet, the TV red packet is issued to terminal.
Further, the TV red packet includes at least one of：Money, integration, coupons, gift.
By the present invention, using the request message received for asking broadcasting designated television content, wherein, the specified electricity
Associated with TV red packet depending on content；When the designated television content is played, the TV red packet is issued to terminal.Solution
TV red packet and television content lack the problem of relevance in correlation technique of having determined, and realize TV red packet and television content
Continuation is associated, and then has reached the effect of attraction and audience ratings that television content is improved by TV red packet.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, the present invention
Schematic description and description be used for explain the present invention, do not constitute inappropriate limitation of the present invention.In the accompanying drawings：
Fig. 1 is the flow chart of the distribution method of TV red packet according to embodiments of the present invention；
Fig. 2 is the structured flowchart of the dispensing apparatus of TV red packet according to embodiments of the present invention；
Fig. 3 is the alternative construction block diagram one of the dispensing apparatus of TV red packet according to embodiments of the present invention；
Fig. 4 is the alternative construction block diagram two of the dispensing apparatus of TV red packet according to embodiments of the present invention；
Fig. 5 is the alternative construction block diagram three of the dispensing apparatus of TV red packet according to embodiments of the present invention；
Fig. 6 is the alternative construction block diagram four of the dispensing apparatus of TV red packet according to embodiments of the present invention；
Fig. 7 is the alternative construction block diagram five of the dispensing apparatus of TV red packet according to embodiments of the present invention；
Fig. 8 is the system composition figure of the TV red packet according to alternative embodiment of the present invention；
Fig. 9 is the module composition figure that subsystem is managed according to the TV red packet of alternative embodiment of the present invention；
Figure 10 is the module composition figure of the Television message subsystem according to alternative embodiment of the present invention.
Specific embodiment
Describe the present invention in detail below with reference to accompanying drawing and in conjunction with the embodiments.It should be noted that in the feelings not conflicted
Under condition, the feature in embodiment and embodiment in the application can be mutually combined.
It should be noted that term " first ", " second " in description and claims of this specification and above-mentioned accompanying drawing
Etc. being for distinguishing similar object, without for describing specific order or precedence.
A kind of distribution method of TV red packet is provided in the present embodiment, and Fig. 1 is that TV according to embodiments of the present invention is red
The flow chart of the distribution method of bag, as shown in figure 1, the flow comprises the following steps：
Step S102, receive for ask play designated television content request message, wherein, designated television content and
TV red packet is associated；
The request message that designated television content is played in request can be sent by TV remote controller, infrared facility, manual key,
In one particular case, the request message for playing designated television content is the automatic broadcasting after TV normally starts,
Designated television content can be, but not limited to for：Programme televised live, request program, advertisement, the comprehensive program comprising advertisement etc..
It is illustrated so that the TV play comprising advertisement is the designated television content as an example herein, TV play is associated with TV red packet,
Can be that TV red packet is associated with the identification information of TV play, or the mark of certain content that TV red packet and TV play are included
Know information association.
Step S104, when designated television content is played, terminal is issued to by TV red packet.
During user's viewing designated television content, TV red packet is issued to terminal, terminal can be television set,
The terminal associated with the television set for playing designated television content, can play mobile phone, PAD, PSP of designated television content
Deng.When terminal is TV, TV red packet can be handed down to by television set by the Set Top Box of Web TV, television set can
To be the television terminal supported IPTV IPTV or support OTT (Over The Top) internet television,
Or TV red packet is handed down to the cell phone of association by server.As long as supporting the television terminal of two-way mutual all
The scheme of the present embodiment can be realized, digital television system and non-interaction after such as IPTV, OTT, bidirectional rebuilding
The combination of TV and interactive TV：Such as digital television broadcasting (Digital Video Broadcasting, referred to as DVB)
+ OTT dual mode systems etc..Optionally, when terminal is smart mobile phone, can be by playing regarding for the designated television content
TV red packet is issued to smart mobile phone by the server of frequency platform, or by network element that smart mobile phone is connected that TV is red
Bag is sent to smart mobile phone, can be specifically transmitted by forms such as short breath, multimedia message, phones.
By the present embodiment, using the request message received for asking broadcasting designated television content, wherein, designated television
Content is associated with TV red packet；When designated television content is played, TV red packet is issued to terminal.Solve related skill
TV red packet and television content lack the problem of relevance in art, realize TV red packet and are associated with the continuation of television content,
And then reached the effect of attraction and audience ratings that television content is improved by TV red packet.
Meanwhile, the present embodiment also includes other scenes, including the TV red packet that is associated with television content and not with TV in
Hold the TV red packet of association, specifically, TV red packet can also be carried out with the user behavior of the user for playing the television content
Association, as with regard to any IPTV user or mobile video beholder, when any program is watched, is likely to obtain red
Bag, or be associated with the identity category of the terminal for playing above-mentioned television content, such as use " Skyworth " television set or
When the Set Top Box of " mango TV " plays designated television content, TV red packet is provided, or " love is used on smart mobile phone
When strange skill " video platform plays the designated television content, provide TV red packet etc., it is also possible to video platform cooperation, only
When the VIP user for having " iqiyi.com " plays the television content that this is specified, TV red packet is just provided.
In the optional embodiment according to the present embodiment, when designated television content is played, can by following three kinds
TV red packet is issued to terminal by the mode of choosing：
Mode one：The absolute time corresponding moment of designated television content is being played, TV red packet is being issued to terminal；
Absolute time can play the objective time of television content, such as Beijing time, London time, can include：
Day part, time division partial, such as when November 1 played above-mentioned TV play within 2015, end are issued to by TV red packet
End, or in 1 day 12 November in 2015 12 points when playing above-mentioned TV play within 12 seconds, TV red packet is issued to
Terminal.
Mode two：The relative time corresponding moment of designated television content is being played, TV red packet is being issued to terminal；
Relative time can be relative to the television content at the beginning of carve time, the time of finish time, center section
Time, 12 points 12 seconds when being 12 are carved at the beginning of such as playing TV play, relative time can be 5 minutes, that is, exist
17 points 12 seconds when 12, in the TV play also when playing, terminal are issued to by TV red packet.Optionally, relative time
Can also be 0, that is, represent when television content is just commenced play out, TV red packet is just issued to terminal.
Mode three：The predetermined content corresponding moment included by designated television content is being played, TV red packet is being issued to end
End.
Optionally, given content can be the advertisement part that the TV play is included, or TV play specific part, it is such as high
Damp stage or run-out etc., when given content is the advertisement part that the TV play is included, start when the moment for playing advertisement
When, TV red packet is issued to terminal.
Herein it should be noted that above-mentioned three kinds of modes can be used in combination, it is also possible to be used alone.
In the optional embodiment according to the present embodiment, the request message for asking broadcasting designated television content is being received
Before, also including creating and preserving the TV red packet associated with television content, such TV red packet can just be held after creation
It is continuous to use, it is to avoid it is each provide that TV red packet is required for creating it is cumbersome, improve efficiency.Creating TV red packet includes：
S11, obtains designated television content；
S12, the TV red packet associated with the programme information of designated television content is created according to scheduled television red packet Rule Information,
Wherein, programme information includes：Programme content, Pgmtime；
S13, preserves designated television content and the TV red packet associated with the programme information of designated television content.
Optionally, according to the process of above-mentioned establishment TV red packet, can synchronously be obtained in TV from the provider of television content
Hold, after television content is obtained, according to the demand of television content providers, or platform of televising, broadcasting channel
Need, the TV red packet that is associated with television content of establishment, due to being not necessarily all of television content, all to associate TV red
Bag, so, the television content for associating TV red packet is designated television content, and scheduled television red packet Rule Information includes, electricity
Size, quantity, granting colony depending on red packet, releasing mode, red packet form, red packet form can include：Cash, prize
Encourage view for free number of times, set meal bag, purchase card etc..After TV red packet is created, TV red packet is preserved.Optionally,
After the completion of the establishment of above-mentioned TV red packet, the television content of association can also be deleted TV red packet, changed, being changed
Deng.
Optionally, create red with the TV that the programme information of designated television content is associated according to scheduled television red packet Rule Information
Bag also includes：The trigger condition that triggering sends TV red packet is provided for, trigger condition can include using above-mentioned three kinds of sides
Which kind of mode in formula carry out triggering provide TV red packet, or combined using which kind of mode carry out triggering provide TV it is red
Bag.
In the optional embodiment according to the present embodiment, it is issued to after terminal by TV red packet, TV red packet can be with
It is the red packet of red packet, or " opening " " sealed off ", is the red packet of " opening " in TV red packet
When, in addition it is also necessary to for carrying out " opening " the TV red packet, and TV red packet is encapsulated according to preset rules, and user
When " opening " TV red packet is performed and robs the operation of red packet, method also includes：
S21, receives for asking the red packet of robbing for robbing TV red packet to be asked；
S22, the result of TV red packet is robbed according to the generation of predetermined red packet distribution rules, and shows the result for robbing TV red packet.
Optionally, according to above-mentioned optional implementation method, after TV red packet is issued to terminal, terminal can be performed and robbed
The operation of red packet, user clicks on TV red packet in terminal, and generation is robbed robbing after red packet is asked for TV red packet and is transmitted,
Receive this rob red packet request after, according to the distribution rules of the TV red packet, such as according to the rule of time order and function, or uniformly
The result of TV red packet is robbed in the rule of granting, or the random rule generation provided, and can also be shown the result,
Optionally, can be by video screen, the cell phone for receiving TV red packet is shown.Above-mentioned TV red packet can be
Link information.
In the optional embodiment according to the present embodiment, it is issued to after terminal by TV red packet, is also included：
S31, obtains the scene information for playing television content；
S32, when scene information belongs to the default scene information of triggering TV red packet, terminal is issued to by TV red packet.
In this optional implementation method, TV red packet can not be associated with television content, and any televising
During television content, according to current scene, TV red packet is provided immediately, the zero point moment scene such as arrived in New Year is
When provide TV red packet on TV, such playability is stronger.Herein it should be noted that providing electricity according to television content
Can be with binding operation depending on red packet and instant granting TV red packet, it is also possible to individually operated.
In the above-described embodiments, the form of TV red packet can be, but not limited to for：Money, integration, coupons, gift.
Red packet can be any valuable form or the priceless forms, such as Coca-Cola advertisement such as money, integration, granting certificate in kind
Ejection is robbed and freely tried out in journey, and the forms such as one barrel of oil giving are robbed in ejection in golden dragonfish advertisement process, in broadcasting TV play
Chance of performer's intimate contact of ejection and TV play etc..
Through the above description of the embodiments, those skilled in the art can be understood that according to above-described embodiment
Method can add the mode of required general hardware platform by software to realize, naturally it is also possible to by hardware, but a lot
In the case of the former be more preferably implementation method.Based on such understanding, technical scheme is substantially in other words to existing
The part for having technology to contribute can be embodied in the form of software product, and the computer software product is stored at one
In storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions are used to so that a station terminal equipment (can
Being mobile phone, computer, server, or network equipment etc.) method that performs each embodiment of the invention.
Additionally provide a kind of dispensing apparatus of TV red packet in the present embodiment, the device is used to realizing above-described embodiment and excellent
Implementation method is selected, repeating no more for explanation had been carried out.As used below, term " module " can be realized pre-
Determine the combination of the software and/or hardware of function.Although the device described by following examples is preferably realized with software,
But hardware, or the realization of the combination of software and hardware is also that may and be contemplated.
Fig. 2 is the structured flowchart of the dispensing apparatus of TV red packet according to embodiments of the present invention, as shown in Fig. 2 the device
Including：First receiver module 20, first provides module 22, wherein,
First receiver module 20, for receiving the request message for asking broadcasting designated television content, wherein, specify electricity
Associated with TV red packet depending on content；
First provides module 22, for when designated television content is played, TV red packet being issued into terminal.
Fig. 3 is the alternative construction block diagram one of the dispensing apparatus of TV red packet according to embodiments of the present invention, as shown in figure 3,
In addition to including all modules shown in Fig. 2, the first granting module 22 also includes the device：First issuing unit 30,
Two issuing unit 32, the 3rd issuing unit 34, wherein,
First issuing unit 30, for playing the absolute time corresponding moment of designated television content, by TV red packet hair
Put to terminal；
Second issuing unit 32, for playing the relative time corresponding moment of designated television content, by TV red packet hair
Put to terminal；
3rd issuing unit 34, for playing the predetermined content corresponding moment included by designated television content, by TV
Red packet is issued to terminal.
Herein it should be noted that above-mentioned first issuing unit 30, the second issuing unit 32, the 3rd issuing unit 34 can
To be provided separately within the first granting module 22, it is also possible to be arranged in the way of combining two-by-two in the first granting module 22,
Or be provided entirely in the first granting module 22.
Fig. 4 is the alternative construction block diagram two of the dispensing apparatus of TV red packet according to embodiments of the present invention, as shown in figure 4,
In addition to including all modules shown in Fig. 2, device also includes the device：First acquisition module 40, creation module 42,
Preserving module 44, wherein,
First acquisition module 40, for receiving the request message for asking broadcasting designated television content in the first receiver module
Before, designated television content is obtained；
Creation module 42, associates for being created according to scheduled television red packet Rule Information with the programme information of designated television content
TV red packet, wherein, programme information includes：Programme content, Pgmtime；
Preserving module 44, for the TV red packet for preserving designated television content and associate with the programme information of designated television content.
Fig. 5 is the alternative construction block diagram three of the dispensing apparatus of TV red packet according to embodiments of the present invention, as shown in figure 5,
In addition to including all modules shown in Fig. 4, creation module 40 also includes the device：Setting unit 50, uses for setting
The trigger condition of TV red packet is sent in triggering.
Fig. 6 is the alternative construction block diagram four of the dispensing apparatus of TV red packet according to embodiments of the present invention, as shown in fig. 6,
In addition to including all modules shown in Fig. 2, device also includes the device：Second receiver module 60, generation module 62.
Second receiver module 60, for TV red packet to be issued to after terminal in the first granting module, receives for asking
That robs TV red packet robs red packet request；
It is red that TV is robbed in generation module 62, the result for robbing TV red packet according to the generation of predetermined red packet distribution rules, and displaying
The result of bag.
Fig. 7 is the alternative construction block diagram five of the dispensing apparatus of TV red packet according to embodiments of the present invention, as shown in fig. 7,
In addition to including all modules shown in Fig. 2, device also includes the device：Second acquisition module 70, second provides module
72, wherein,
Second acquisition module 70, for TV red packet to be issued to after terminal in the first granting module, obtains and plays TV
The scene information of content；
Second provides module 72, during for the default scene information for belonging to triggering TV red packet in scene information, TV is red
Bag is issued to terminal.
In the above-described embodiments, the form of TV red packet can be, but not limited to for：Money, integration, coupons, gift.
Red packet can be any valuable form or the priceless forms, such as Coca-Cola advertisement such as money, integration, granting certificate in kind
Ejection is robbed and freely tried out in journey, and the forms such as one barrel of oil giving are robbed in ejection in golden dragonfish advertisement process, in broadcasting TV play
Chance of performer's intimate contact of ejection and TV play etc..
The present invention is specifically described in detail with reference to the alternative embodiment of the application：
Fig. 8 is the system composition figure of the TV red packet according to alternative embodiment of the present invention, as described in Figure 8, TV red packet
System includes：Station subsystem 82, interactive electricity after red packet management subsystem 80, Television message subsystem 81, interactive TV
Represent subsystem 83, operation support subsystem 84, content disposal subsystem 85 depending on foreground, wherein,
Red packet manages subsystem 80, for completing the establishment of red packet, deletions, modification, rule determination, relevance etc.,
And relevant information is synchronized to interactive TV background system；Meanwhile, the system be responsible for and terminal interaction realize red packet granting,
The treatment such as extraction.
Television message subsystem 81, for realize instant red packet information issue, the synchronization of the SOT state of termination, heartbeat keep-alive etc..
Station subsystem 82 after interactive TV, for synchronous program and content information to red packet system, red packet management system according to
Synchronous content carries out realizing red packet and content, the association of program, and is synchronized to middleware system.While middleware system
Interacted when user accesses content with gate system, the program of subsidiary red packet information is handed down to terminal.Optionally,
Middleware system and gate system can be the local reception equipment of television content simultaneously.
Interactive TV foreground represents subsystem 83, and the red packet page represents system and issues and show user by door；User
Subsystem 83 can also be represented by interactive TV foreground and realize that the information of personal red packet represents and information inquiry.
Operation support subsystem 84.For realize red packet cash (such as some set meals, free content experience), at work order
Reason etc.
Content disposal subsystem 85, for content injection, synchronizing content and programme information to middleware system.
The scheme of this alternative embodiment comprises the following steps：
S41, content information is synchronized to red packet management system
S411 Content Management Systems issue content to interactive TV background system
Content information is synchronized to red packet management system by S412 interactive TVs background system
S42, red packet is set and synchronizing information
S421 selects corresponding content creating association red for the red packet with relevance in red packet management system
Bag
S422 carries out rule setting, such as absolute time triggering red packet, certain content triggering red packet to the red packet for creating
(ID such as according to ad content realizes that particular advertisement triggers red packet), relative time triggering red packet (such as watch certain program
After 5 minutes) etc.
S423 sets the prize outcome of red packet, such as reward cash, reward view for free number of times, set meal bag, shopping
Card etc.
S424 sets the type of red packet, such as fixed prize Value Types, random award amount of money type, each red packet limit
Volume, red packet total value etc.
The red packet synchronizing information of S425 and relevance gives IPTV/OTT Business Management Platform
S426 systems also support the red packet without relevance, are directly triggered by event
S43, red packet is issued to client and realizes that red packet is processed
When S431 user accesses content, gate system and the interaction of interactive TV background system are obtained and content binding
Red packet information
S432 when the subsidiary red packet information of the content of user's request, and relevance red packet with user's request
It is handed down to user
When certain condition triggering red packet is reached, client triggers red packet to S433, and is obtained to red packet system request
Take random red packet
S434 red packets management system generates corresponding red packet according to the rule of specific red packet, and user initiates in end side
Red packet operation is robbed, red packet system robs red packet result according to the red packet rule of robbing for setting with algorithm process, and points out user to operate
As a result
S435 red packets system stores user and robs red packet result according to the TV account of user-association
S44, instant red packet is issued and processed
When S441 gives bonus under being needed immediately for some special screnes, red packet system is associated with television message system,
Instant red packet information is issued to terminal by television message system
S442 terminals are received after immediate news systems issue and rob red packet information, and click information link can be opened robs red packet
The page
The follow-up red packet processing modes of S443 are identical with the treatment of step 3 non-instant red packet
S45, red packet is checked and exchanged
S451 user can enter personal red packet by the red packet administration portal on interactive TV electronic program list
Administration interface
S452 interactive TV doors represent system to be believed by obtaining the personal red packet of user in interface to red packet system
Breath
S453 user can be checked each time and rob the result of red packet treatment, and red packet is processed, and such as withdrawn deposit and (returned
Return to the bank account or mobile phone account of user's binding), exchange etc. (exchange free program, free set meal etc., or even
Can exchange (such as advertisement present) in kind)
If the material object that S454 user exchanges, user holds electronic bill for exchange, can arrive business hall or shopping online system
System carries out exchange in kind
Using this alternative embodiment, compared with prior art, the red packet granting of content strong correlation is realized, make user more
Focus on content in itself, improve the validity of content propagation；While operating the not side of red packet between avoiding multiple screens
Just property, reduces the threshold that user uses red packet；In addition, this kind of TV red packet delivers mode, there is provided another electricity
Depending on the implementation of red packet, it is to avoid the unicity and monopoly of " wechat red packet ", various small-sized programs, advertisement at present
Can be promoted by the way of red packet；The operator of TV programme can also independently run red packet business.
The subsystems in red packet system are combined herein, and the implementation steps to technical scheme are described in further detail：
S51, content disposal subsystem carries out content synchronization：Content information is synchronized to red packet management subsystem
S511 content disposal subsystems for existing system part, be responsible for content metadata (performer,
The information such as director)；
Station subsystem is synchronized after content metadata is issued to interactive TV by S512 content disposal subsystems；
Content information is synchronized to red packet management subsystem by station subsystem after S513 interactive TVs.
S52, sets association and the synchronizing information of red packet and content
S521 selects corresponding content creating to associate for the red packet with relevance in red packet management subsystem
Red packet, certain time point (absolute time) setting for such as setting certain channel associates certain red packet, or sets user's point
Red packet is triggered when broadcasting certain program；
S522 carries out rule setting, such as absolute time triggering red packet, certain content triggering red packet to the red packet for creating
(ID such as according to ad content realizes that particular advertisement triggers red packet), relative time triggering red packet (such as watch certain program
After 5 minutes) etc.；
S523 sets the prize outcome of red packet, such as reward cash, reward view for free number of times, set meal bag, shopping
Card etc.；
S524 sets the type of red packet, such as fixed prize Value Types, random award amount of money type, each red packet limit
Volume, red packet total value etc.；
The red packet synchronizing information of S525 and relevance gives IPTV/OTT Business Management Platform；
If instantaneity red packet, system also supports the red packet without relevance to S526, is directly triggered by event.
S53, the granting of red packet
When S531 user accesses certain program, gate system and the interaction of interactive TV background system are obtained and tied up with content
Fixed red packet information；
S532 when the subsidiary red packet information of the content of user's request, and relevance red packet with user's request
It is handed down to user；
S54, red packet treatment
S541 red packets are issued to after client, and when certain condition triggering red packet is reached, client triggering is red
Bag, and obtain random red packet to red packet system request；
S542 red packets manage subsystem and generate corresponding red packet according to the rule of specific red packet, and user sends out in end side
Rise and rob red packet operation, red packet system robs red packet result according to the red packet rule of robbing for setting with algorithm process, and points out user to grasp
Make result；
S543 red packets system stores user and robs red packet result according to the TV account of user-association.
S55, instant red packet is issued and processed
(generally with the red packet of relevance when being given bonus under S551 is instant for some special screnes needs
Do not need impromptu granting, impromptu red packet refers to impromptu establishment red packet and the scene for issuing immediately), red packet system and Television message
Subsystem is associated, and instant red packet information is issued to terminal by Television message subsystem；
S552 terminals are received after instant message subsystem issues and rob red packet information, click on the connection of instant message, should
Link can be opened robs the red packet page；
The follow-up red packet processing modes of S553 are identical with the treatment of non-instant red packet before.
S56, red packet is checked and exchanged
The red packet on electronic program list that S561 user passes through IPTV/OTT or other interactive television systems manage into
Mouthful, personal red packet administration interface can be entered；
The personal red packet information that S562 gate systems pass through acquisition user in interface to red packet system；
S563 user can check that each robs the result of red packet treatment, and red packet is processed, and such as withdraw deposit and (return
Return to the bank account or mobile phone account or broadband account of user's binding), exchange etc. and (to exchange free program, free
Set meal etc., it might even be possible to exchange (such as advertisement present) in kind)；
If the material object that S564 user exchanges, user holds electronic bill for exchange, can arrive business hall or shopping online system
System carries out exchange in kind.
Fig. 9 is the module composition figure that subsystem is managed according to the TV red packet of alternative embodiment of the present invention, as shown in figure 9,
Including：
Content information synchronization module 91, and the interactive television system such as IPTV/OTT is interacted, for realizing content unit number
It is believed that the synchronization of breath, such as casting director information.
User's red packet management module 92, the red packet for managing user supports inquiry, deletion, exchange of user's red packet etc.
Operation
Red packet setup module 93, for setting red packet, such as the content of red packet association, set red packet type (instant red packet,
Event triggers red packet), red packet reward type (amount of money, give, free number of times etc.), red packet rank it is (random red packet, solid
Determine red packet) etc..
Red packet synchronization module 94, after being set in red packet, by the interaction electricity of red packet synchronizing information to IPTV/OTT
Viewing system.
Red packet random process module 95, for after user's triggering red packet, being carried out to user's red packet according to default distribution algorithms
Treatment, such as distributes the random amount of money.After the completion for the treatment of, in counting the interlock account of user.
Figure 10 is the module composition figure of the Television message subsystem according to alternative embodiment of the present invention, as shown in Figure 10, bag
Include：
Television message subsystem is the accessory system of red packet system, need to support instant red packet (generated at that time red packet, when
When be handed down to user) in the case of just need the module.Television message subsystem is comprising such as lower module：
Instant message management module 101, for the type that creates instant message, (such as text notification type message, streptostyly disappear
Breath, red packet instant message use such streptostyly message), the scope of message transmission (be such as simply sent to certain or certain class
The user of type).
Heartbeat link and management module 102, the heartbeat keep-alive for realizing terminal are easy to the route of message to send.
Instant message sending module 103, for when instant message transmission request is received, generation instant message to be sent to end
End.
It should be noted that above-mentioned modules can be by software or hardware to realize, for the latter, Ke Yitong
Cross in the following manner realization, but not limited to this：Above-mentioned module is respectively positioned in same processor；Or, above-mentioned module distinguishes position
In multiple processors.
Embodiments of the invention additionally provide a kind of storage medium.Alternatively, in the present embodiment, above-mentioned storage medium can
To be arranged to storage for performing the program code of following steps：
S1, receives the request message for asking to play designated television content, wherein, designated television content and TV red packet
Association；
S2, when designated television content is played, terminal is issued to by TV red packet；
Alternatively, in the present embodiment, above-mentioned storage medium can be included but is not limited to：USB flash disk, read-only storage (ROM,
Read-Only Memory), random access memory (RAM, Random Access Memory), mobile hard disk,
Magnetic disc or CD etc. are various can be with the medium of store program codes.
Alternatively, in the present embodiment, processor is performed according to the program code stored in storage medium：Receiving is used for
The request message of designated television content is played in request, wherein, designated television content is associated with TV red packet；
Alternatively, in the present embodiment, processor is performed according to the program code stored in storage medium：Refer in broadcasting
When determining television content, TV red packet is issued to terminal.
Alternatively, the specific example in the present embodiment may be referred to showing described in above-described embodiment and optional embodiment
Example, the present embodiment will not be repeated here.
Obviously, those skilled in the art should be understood that above-mentioned of the invention each module or each step can be with general
Computing device realizes that they can be concentrated on single computing device, or is distributed in multiple computing devices and is constituted
Network on, alternatively, the program code that they can be can perform with computing device be realized, it is thus possible to by they
Storage is performed by computing device in the storage device, and in some cases, can be held with different from order herein
The shown or described step of row, or they are fabricated to each integrated circuit modules respectively, or will be many in them
Individual module or step are fabricated to single integrated circuit module to realize.So, the present invention is not restricted to any specific hardware
Combined with software.
The preferred embodiments of the present invention are the foregoing is only, is not intended to limit the invention, for the technology of this area
For personnel, the present invention can have various modifications and variations.It is all within the spirit and principles in the present invention, made it is any
Modification, equivalent, improvement etc., should be included within the scope of the present invention.
Claims (14)
1. a kind of distribution method of TV red packet, it is characterised in that including：
The request message for asking to play designated television content is received, wherein, the designated television content and TV
Red packet is associated；
When the designated television content is played, the TV red packet is issued to terminal.
2. method according to claim 1, it is characterised in that described when the designated television content is played, by institute
State TV red packet and be issued to terminal including at least one of：
The absolute time corresponding moment of the designated television content is being played, the TV red packet is being issued to described
Terminal；
The relative time corresponding moment of the designated television content is being played, the TV red packet is being issued to terminal；
The predetermined content corresponding moment included by the designated television content is being played, the TV red packet is being provided
To terminal.
3. method according to claim 1, it is characterised in that received for asking to play designated television content described
Request message before, methods described also includes：
Obtain the designated television content；
The TV associated with the programme information of the designated television content is created according to scheduled television red packet Rule Information
Red packet, wherein, the programme information includes：Programme content, Pgmtime；
Preserve the designated television content and the TV red packet associated with the programme information of the designated television content.
4. method according to claim 3, it is characterised in that it is described according to scheduled television red packet Rule Information create with
The TV red packet of the programme information association of the designated television content also includes：It is provided for triggering and sends the TV
The trigger condition of red packet.
5. method according to claim 1, it is characterised in that the TV red packet is issued to after terminal described,
Methods described also includes：
Receive for asking the red packet of robbing for robbing the TV red packet to be asked；
The result of the TV red packet is robbed according to the generation of predetermined red packet distribution rules, and it is red to rob the TV described in displaying
The result of bag.
6. method according to claim 1, it is characterised in that be issued to after terminal by the TV red packet, institute
Stating method also includes：
Obtain the scene information for playing television content；
When the scene information belongs to the default scene information of triggering TV red packet, the TV red packet is issued to
Terminal.
7. the method according to claim 1 to 6 any one, it is characterised in that the TV red packet include it is following extremely
It is one of few：Money, integration, coupons, gift.
8. a kind of dispensing apparatus of TV red packet, it is characterised in that including：
First receiver module, for receiving the request message for asking broadcasting designated television content, wherein, it is described
Designated television content is associated with TV red packet；
First provides module, for when the designated television content is played, the TV red packet being issued into terminal.
9. device according to claim 8, it is characterised in that described first provides module also includes at least one of：
First issuing unit, for playing the absolute time corresponding moment of the designated television content, will be described
TV red packet is issued to the terminal；
Second issuing unit, for playing the relative time corresponding moment of the designated television content, will be described
TV red packet is issued to terminal；
3rd issuing unit, for playing the predetermined content corresponding moment included by the designated television content,
The TV red packet is issued to terminal.
10. device according to claim 8, it is characterised in that described device also includes：
First acquisition module, for being received for asking to play asking for designated television content in first receiver module
Before seeking message, the designated television content is obtained；
Creation module, believes for being created according to scheduled television red packet Rule Information with the program of the designated television content
The TV red packet of association is ceased, wherein, the programme information includes：Programme content, Pgmtime；
Preserving module, for preserving the designated television content and being associated with the programme information of the designated television content
TV red packet.
11. devices according to claim 10, it is characterised in that the creation module also includes：Setting unit, uses
In the trigger condition for being provided for the triggering transmission TV red packet.
12. devices according to claim 8, it is characterised in that described device also includes：
Second receiver module, for the TV red packet to be issued to after terminal in the described first granting module, connects
Receive for asking the red packet of robbing for robbing the TV red packet to be asked；
Generation module, for robbing the result of the TV red packet according to the generation of predetermined red packet distribution rules, and shows institute
State the result for robbing the TV red packet.
13. devices according to claim 8, it is characterised in that described device also includes：
Second acquisition module, for the TV red packet to be issued to after terminal in the described first granting module, obtains
Take the scene information for playing television content；
Second provides module, during for the default scene information for belonging to triggering TV red packet in the scene information, will
The TV red packet is issued to terminal.
14. device according to claim 8 to 13 any one, it is characterised in that the TV red packet includes following
At least one：Money, integration, coupons, gift.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510897414.3A CN106851346A (en) | 2015-12-07 | 2015-12-07 | The distribution method and device of TV red packet |
| PCT/CN2016/106108 WO2017097095A1 (en) | 2015-12-07 | 2016-11-16 | Television red envelope delivery method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510897414.3A CN106851346A (en) | 2015-12-07 | 2015-12-07 | The distribution method and device of TV red packet |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106851346A true CN106851346A (en) | 2017-06-13 |
Family
ID=59012697
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510897414.3A Withdrawn CN106851346A (en) | 2015-12-07 | 2015-12-07 | The distribution method and device of TV red packet |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106851346A (en) |
| WO (1) | WO2017097095A1 (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107509087A (en) * | 2017-08-31 | 2017-12-22 | 四川长虹电器股份有限公司 | Intelligent television task system |
| CN108123945A (en) * | 2017-12-20 | 2018-06-05 | 北京达佳互联信息技术有限公司 | Distribution method, system and the intelligent terminal of random data |
| CN108289229A (en) * | 2018-01-24 | 2018-07-17 | 优酷网络技术（北京）有限公司 | The interactive approach and device of multimedia resource |
| CN110796438A (en) * | 2019-10-30 | 2020-02-14 | 维沃移动通信有限公司 | Message sending method and mobile terminal |
| CN112188299A (en) * | 2020-10-13 | 2021-01-05 | 北京达佳互联信息技术有限公司 | Virtual resource processing method, device, terminal and storage medium |
Families Citing this family (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108305057B (en) * | 2018-01-22 | 2021-01-15 | 平安科技（深圳）有限公司 | Device and method for issuing electronic red packet and computer readable storage medium |
| CN109089136B (en) * | 2018-08-09 | 2021-05-28 | 聚好看科技股份有限公司 | VIP member opening method and device |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105049907A (en) * | 2014-04-16 | 2015-11-11 | 三星电子株式会社 | Display apparatus, server, system and postviewing related content information providing and evaluating methods thereof |
Family Cites Families (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2002064448A (en) * | 2000-08-20 | 2002-02-28 | Chiharu Kumaki | Reversely paid broadcasting system |
| US20020165770A1 (en) * | 2001-05-04 | 2002-11-07 | Individual Network, Inc. | Method and system for providing content with an option |
| KR100705333B1 (en) * | 2005-07-29 | 2007-04-10 | 삼성전자주식회사 | Method for Prizing for Watching Broadcasting Progran, System therof and Receiver |
| US8719854B2 (en) * | 2011-10-28 | 2014-05-06 | Google Inc. | User viewing data collection for generating media viewing achievements |
| US9232285B2 (en) * | 2013-08-15 | 2016-01-05 | Opentv, Inc. | Time shifting of advertisements in digital content delivery services |
-
2015
- 2015-12-07 CN CN201510897414.3A patent/CN106851346A/en not_active Withdrawn
-
2016
- 2016-11-16 WO PCT/CN2016/106108 patent/WO2017097095A1/en active Application Filing
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105049907A (en) * | 2014-04-16 | 2015-11-11 | 三星电子株式会社 | Display apparatus, server, system and postviewing related content information providing and evaluating methods thereof |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107509087A (en) * | 2017-08-31 | 2017-12-22 | 四川长虹电器股份有限公司 | Intelligent television task system |
| CN108123945A (en) * | 2017-12-20 | 2018-06-05 | 北京达佳互联信息技术有限公司 | Distribution method, system and the intelligent terminal of random data |
| CN108123945B (en) * | 2017-12-20 | 2019-03-26 | 北京达佳互联信息技术有限公司 | Distribution method, system and the intelligent terminal of random data |
| US10992988B2 (en) | 2017-12-20 | 2021-04-27 | Beijing Dajia Internet Information Technology Co., Ltd. | Method, system, and intelligent terminal for distributing random data |
| US11540018B2 (en) | 2017-12-20 | 2022-12-27 | Beijing Dajia Internet Information Technology Co., Ltd. | Method, system, and intelligent terminal for distributing random data |
| CN108289229A (en) * | 2018-01-24 | 2018-07-17 | 优酷网络技术（北京）有限公司 | The interactive approach and device of multimedia resource |
| CN110796438A (en) * | 2019-10-30 | 2020-02-14 | 维沃移动通信有限公司 | Message sending method and mobile terminal |
| CN110796438B (en) * | 2019-10-30 | 2022-08-05 | 维沃移动通信有限公司 | Message sending method and mobile terminal |
| CN112188299A (en) * | 2020-10-13 | 2021-01-05 | 北京达佳互联信息技术有限公司 | Virtual resource processing method, device, terminal and storage medium |
| CN112188299B (en) * | 2020-10-13 | 2022-08-23 | 北京达佳互联信息技术有限公司 | Virtual resource processing method, device, terminal and storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2017097095A1 (en) | 2017-06-15 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106851346A (en) | The distribution method and device of TV red packet | |
| US11736771B2 (en) | Methodology for equalizing systemic latencies in television reception in connection with games of skill played in connection with live television programming | |
| CN102917255B (en) | Interaction method and system of mobile terminal and television program | |
| CN102802049B (en) | Mobile phone and television dual-screen interaction advertisement and program mode | |
| CN102780921B (en) | Method, system and device for acquiring review information during watching programs | |
| CN101521797B (en) | Digital television content transmitting system | |
| CN101646061B (en) | Multimedia service management method for hotel and system thereof | |
| US20090115843A1 (en) | Interactive Television System and Method | |
| CN109874059A (en) | Method for showing interface, client and storage medium, computer equipment is broadcast live | |
| CN106488254A (en) | A kind of method and system of live picture switching | |
| CN108667798A (en) | A kind of method and system of virtual viewing | |
| CN104202652B (en) | The control method for playing back and set top box of a kind of television set top box | |
| CN111083504B (en) | Interaction method, device and equipment | |
| KR102163695B1 (en) | Method for providing real-time engaging streaming service over internet and apparatus therefor | |
| WO2015039477A1 (en) | Information system, information delivery method and iptv system based on multi-screen interaction | |
| TW201026059A (en) | Question-and-answer method of online real-time interactive program | |
| CN102740144A (en) | Method for providing television channel based on information network through video website | |
| CN100466575C (en) | Content playing system, client and content playing method | |
| US20180227619A1 (en) | Multimedia server, user device, and computer readable medium for broadcasting programs on-demand with virtual channels | |
| US20130041491A1 (en) | Communication system and communication method | |
| JP6001293B2 (en) | Content recording and playback system and method | |
| CN110300324A (en) | A kind of correlation information-pushing method, system and storage medium | |
| CN102209071A (en) | Method and system based on cloud computing mode for realizing open platform of real-time live broadcast of wedding scene | |
| JP2004101593A (en) | Method and system for distributing advertisement and game |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| WW01 | Invention patent application withdrawn after publication | ||
| WW01 | Invention patent application withdrawn after publication |
Application publication date: 20170613 |