CN106600305A - Data acquisition system based on mystery customer research, and implementation method thereof - Google Patents
Data acquisition system based on mystery customer research, and implementation method thereof Download PDFInfo
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- CN106600305A CN106600305A CN201610780780.5A CN201610780780A CN106600305A CN 106600305 A CN106600305 A CN 106600305A CN 201610780780 A CN201610780780 A CN 201610780780A CN 106600305 A CN106600305 A CN 106600305A
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- information
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
Abstract
The invention discloses a data acquisition system based on mystery customer research, and an implementation method thereof. The data acquisition system is characterized by comprising a project construction module, an information acquisition module, a data auditing module, a data final examination and stating module, a progress control module, a statistical analysis module and a customer presentation module, wherein the data acquisition system comprises four roles which are respectively a customer role, a researcher role, a supervisor role and an interviewer role. By adopting the scheme, the waste of environmental resources brought by paper questionnaires is avoided, the possible logistics transportation and time problems in the entity transmission process are eradicated, the whole implementation process is easy to grasp, the interviewer execution data is uploaded immediately, relevant timestamp information is recorded in the background, the processing procedures record corresponding timestamps, and the timestamps are displayed in real time on a progress display page.
Description
Technical field
The present invention relates to survey information collection field, is to be related to a kind of data studied based on Mysterious Customer specifically
Acquisition system and its implementation.
Background technology
The Mysterious Customer detection of Vehicles Collected from Market investigation industry is a set of ripe and useful service measure of supervision.It is specifically
Refer to, the individual for receiving related training or instructing is taken to any one customer with the identity of potential consumer or actual customer
Business process is experienced and evaluated, and then objectively feeds back its consumption experience in detail by certain mode.
Traditional Mysterious Customer detection scheme is that Interviewer is detected to specified site, fills in papery questionnaire or Excel
Task assignment side is submitted to after electric questionnaire.Task assignment side is worked by the examination ＆ verification to papery/Excel electric questionnaires, typing,
Judge whether qualified to access, and form final effective detection data.Again by manually being cleaned to data, being analyzed, make
Go out analysis report, submit to client.
Whole process is primarily present following drawback：
1st, papery questionnaire causes to waste to environmental resource, while inefficiency.One project is big because of questionnaire amount, can print
Hundreds and thousands of parts of questionnaires, cause the waste to resource；Meanwhile, remote districts may relate to the transmission problems such as mailing, implement
Inefficiency.
2nd, implementation procedure is difficult management and control.Traditional executive mode is in progress management and control, and the initiative requirement to people is higher.
Control implementation progress problem, or the operational staff for having a director reports in time higher level people after a site has been performed
Member, or there is the higher level of a director, the progress of each operational staff that follows up daily.
3rd, flow path efficiency is low.In addition to above-mentioned questionnaire transmission causes time waste, each follow-up processing procedure is all needed
Will the time by gather data electronization, formed document.Whole process is the single line operation form of streamlined, and data are to client
It is unfavorable for that problem of the client for detecting is carried out in time from having one month during data acquisition even for more time when in hand
Improve.
4th, process is stated complicated slow：Client proposes the process of statement to contentious deduction of points problem, is traditionally detection
Problem is issued client by enterprise with Excel tables, and client takes and be distributed to after data subordinate unit, and statement meaning is filled in by subordinate unit
See, be uploaded to client, client finally feeds back to detection enterprise, and detection enterprise audits deduction of points problem again according to statement suggestion.It is whole
Individual process is loaded down with trivial details, time-consuming.
5th, statistical analysis is loaded down with trivial details：Want to be analyzed data result utilization, it is necessary to manual every time to carry out statistical analysis, it is right
Substantial amounts of structurized data carry out repeating to process the work for being a time and effort consuming and not pleasing.
6th, systematization data management is lacked：The data of each phase define single data silo, comprehensively to check, contrast
The result of different times is a loaded down with trivial details process.
The content of the invention
It is an object of the invention to provide a kind of data collecting system studied based on Mysterious Customer and its implementation, with
Implementation procedure is difficult management and control in solution prior art, flow path efficiency is low, statistical analysis is loaded down with trivial details and lacks systematization data management
Problem.
In order to solve the above problems, the present invention provides following technical scheme：
A kind of data collecting system studied based on Mysterious Customer includes background acquisition terminal, display terminal, multiple intelligence
Terminal, multiple client terminals；Background acquisition terminal sends information gathering task to intelligent terminal；The information that intelligent terminal will be gathered
Send to background acquisition terminal, background acquisition terminal is sent to client terminal after examination ＆ verification；
Background acquisition terminal：Background acquisition terminal is used for release news acquisition tasks, collection information and the information to collecting
Audited and counted；
Intelligent terminal：For receive information acquisition tasks and the information of upload collection；
Client terminal：Information gathering result is checked for client and carry out problem complaint；
Display terminal：The progress performed for display information acquisition tasks and result.
The implementation method of the data collecting system studied based on Mysterious Customer is comprised the following steps：
(1) researcher and supervisor release news acquisition tasks according to the project demand of client in background acquisition terminal；
(2) corresponding APP is installed, Interviewer checks information gathering task by the APP on intelligent terminal on intelligent terminal,
And register；Interviewer is completed after registration, and background acquisition terminal sends corresponding information gathering task to corresponding intelligent terminal；
(3) Interviewer completes information gathering by intelligent terminal；Intelligent terminal is stored the information of collection, and is sent
To background acquisition terminal；
(4) complete step (3) supervisory staff and the information for collecting, and the information to gathering are checked by background acquisition terminal
Audited, unqualified then repeat step (1) is qualified to step (3), enter and check；
(5) afterwards researcher checks the qualified information for collecting from background acquisition terminal to complete step (4), and whether it is closed
Lattice are checked, and are, then execution step (6), no, then execution step (7)；
(6) the qualified information of the qualified background acquisition terminal-pair of information is counted, and statistics is sent to client terminal；
(7) it is unqualified, then delete the unqualified information；
(8) according to the progress of step (1) to (7) statistical information acquisition tasks, statistical information is gathered appoints background acquisition terminal
Every score in business；
(9) background acquisition terminal statistics provides the Interviewer of qualified information, and integration is provided in its corresponding APP account
Reward；Interviewer's collecting terminal gets the reward on total mark of the task of completing.
The implementation method of the data collecting system studied based on Mysterious Customer also includes the method for customer issue complaint, its tool
Body step is as follows：
(61) client fills in statement form in client terminal, proposes statement；
(62) researcher judges whether the statement for agreeing to client by the information that background acquisition terminal is gathered, and is then to perform
Step (63), it is no, then it is left intact；
(63) researcher states partial content by background acquisition terminal deletion client.
Specifically, information gathering task is the letter of the needs collection that researcher and inspection determine according to the project demand of client
Breath content and the object of information gathering.
Specifically, the information of intelligent terminal collection is completed in recording, photo, the video recording of information gathering task including Interviewer
One or more, the GPS information of Interviewer's walking path, the information of information gathering task.
Specifically, Interviewer completes the convertible commodity of integration that information gathering task is got, and also can withdraw deposit.
Compared with prior art, the invention has the advantages that：
(1) the environmental resource waste that papery questionnaire brings is avoided in the present invention, is prevented transmitting procedure in kind and is likely to occur
Logistics transportation, matter of time.
(2) implementation procedure is easily held in the present invention；Interviewer performs data and uploads at once, and by backstage correlation time is recorded
Stamp information；Each handling process also records corresponding timestamp, will in real time be presented in the progress display page.
(3) data of each flow process are retained by server medium in the present invention, and each link has performed rear next link
Corresponding data can be promptly appreciated that, the time of middle wait link is reduced.
(4) process is stated in the present invention simply efficient；Stream compression is to after customers' place, it is only necessary to according to the account of different rights
Number log in, would be stated, without the need for the process for having reception, distribution again, collecting data, greatly improve the work effect of whole flow process
Rate.
(5) statistical analysis is easily easily realized：System is directly presented result according to data, without the need for the mistake of manual statistical analysis again
Journey.
(6) systematization data management is realized easily：System have accumulated the data of each project each phase, need each period
Data Comparison, only need to be inquired about, comparative selection, without the need for the multiple files of manual tabulation again.
Specific embodiment
The specific embodiment of the present invention is described further with reference to embodiment.Here is it should be noted that right
It is used to help understand the present invention in the explanation of these embodiments, but does not constitute limitation of the invention.Additionally, being retouched below
As long as involved technical characteristic does not constitute each other conflict and just can be mutually combined in the present invention for stating each embodiment.
Based on Mysterious Customer study data collecting system include background acquisition terminal, display terminal, multiple intelligent terminals,
Multiple client terminals；Background acquisition terminal sends information gathering task to intelligent terminal；Intelligent terminal sends the information for gathering
To background acquisition terminal, background acquisition terminal is sent to client terminal after examination ＆ verification；
Background acquisition terminal：Background acquisition terminal is used for release news acquisition tasks, collection information and the information to collecting
Audited and counted；
Intelligent terminal：For receive information acquisition tasks and the information of upload collection；
Client terminal：Information gathering result is checked for client and carry out problem complaint；
Display terminal：The progress performed for display information acquisition tasks and result.
The implementation method of the data collecting system studied based on Mysterious Customer includes issue, collection, examination ＆ verification, the issue of information
Information gathering result, its concrete step is as follows：
1.1 researchers and supervisor release news acquisition tasks according to the project demand of client in background acquisition terminal；
Corresponding APP is installed, Interviewer checks information gathering task by the APP on intelligent terminal on 1.2 intelligent terminals,
And register；Interviewer is completed after registration, and background acquisition terminal sends corresponding information gathering task to corresponding intelligent terminal；
1.3 Interviewer complete information gathering by intelligent terminal；Intelligent terminal is stored the information of collection, and is sent
To background acquisition terminal；
1.4 complete step 1.3 supervisory staff checks the information for collecting, and the information to gathering by background acquisition terminal
Audited, unqualified then repeat step 1.1 is qualified to step 1.3, enter and check；
1.5 complete researcher after step 1.4 checks the qualified information for collecting from background acquisition terminal, and whether it is closed
Lattice are checked, and are, then execution step 1.6, no, then execution step 1.7；
The qualified information of the qualified background acquisition terminal-pair of 1.6 information is counted, and statistics is sent to client terminal；
1.7 is unqualified, then delete the unqualified information；
According to the progress of step 1.1 to 1.7 statistical information acquisition tasks, statistical information is gathered appoints 1.8 background acquisition terminals
Every score in business；
1.9 background acquisition terminal statistics provides the Interviewer of qualified information, and integration is provided in its corresponding APP account
Reward；Interviewer's collecting terminal gets the reward on total mark of the task of completing.
Complete step 1.1-1.9 then to complete the issue to information, collection and analyze, final result is sent to client.
If client has objection to the result for gathering, can apply for that problem is appealed, specific method is as follows：
2.1 clients fill in statement form in client terminal, propose statement；
2.2 researchers judge whether the statement for agreeing to client by the information that background acquisition terminal is gathered, and are then to perform step
Rapid 2.3, it is no, then it is left intact；
2.3 researchers state partial content by background acquisition terminal deletion client.Then client is complete to complete step 2.1-2.3
It is a problem complaint.
The environmental resource waste that papery questionnaire brings present invention, avoiding by said process, preventing transmitting procedure in kind can
Logistics transportation, the matter of time that can occur.Implementation procedure is easily held.Interviewer performs data and uploads at once, is recorded by backstage
Correlation time stabs information；Each handling process also records corresponding timestamp, will in real time be presented in the progress display page.Systematization
Data management is realized easily：System have accumulated the data of each project each phase, need the Data Comparison in each period, only need to carry out
Inquiry, comparative selection, without the need for the multiple files of manual tabulation again.
According to above-described embodiment, the present invention just can be well realized.What deserves to be explained is, before said structure design
Put, be to solve same technical problem, even if some made in the present invention are adopted without substantial change or polishing
Technical scheme essence still as the present invention, therefore it should also be as within the scope of the present invention.
Claims (6)
1. a kind of data collecting system studied based on Mysterious Customer, it is characterised in that including background acquisition terminal, show eventually
End, multiple intelligent terminals, multiple client terminals；Background acquisition terminal sends information gathering task to intelligent terminal；Intelligent terminal
The information of collection is sent to background acquisition terminal, background acquisition terminal is sent to client terminal after examination ＆ verification；
Background acquisition terminal：Information of the background acquisition terminal for the acquisition tasks that release news, collection information and to collecting is carried out
Examination ＆ verification and statistics；
Intelligent terminal：For receive information acquisition tasks and the information of upload collection；
Client terminal：Information gathering result is checked for client and carry out problem complaint；
Display terminal：The progress performed for display information acquisition tasks and result.
2. it is a kind of based on Mysterious Customer study data collecting system implementation method, it is characterised in that comprise the following steps：
(1) researcher and supervisor release news acquisition tasks according to the project demand of client in background acquisition terminal；
(2) corresponding APP is installed on intelligent terminal, Interviewer checks information gathering task by the APP on intelligent terminal, and reports
Name；Interviewer is completed after registration, and background acquisition terminal sends corresponding information gathering task to corresponding intelligent terminal；
(3) Interviewer completes information gathering by intelligent terminal；Intelligent terminal is stored the information of collection, and is sent to rear
Platform acquisition terminal；
(4) complete step (3) supervisory staff and the information for collecting is checked by background acquisition terminal, and the information to gathering is carried out
Examination ＆ verification, unqualified then repeat step (1) is qualified to step (3), enters and checks；
(5) afterwards researcher checks the qualified information for collecting from background acquisition terminal to complete step (4), and to its it is whether qualified enter
Row is checked, and is that then execution step (6), no, then execution step (7)；
(6) the qualified information of the qualified background acquisition terminal-pair of information is counted, and statistics is sent to client terminal；
(7) it is unqualified, then delete the unqualified information；
(8) background acquisition terminal is according to the progress of step (1) to (7) statistical information acquisition tasks, in statistical information acquisition tasks
Every score；
(9) background acquisition terminal statistics provides the Interviewer of qualified information, and integration prize is provided in its corresponding APP account
Encourage；Interviewer's collecting terminal gets the reward on total mark of the task of completing.
3. it is according to claim 2 based on Mysterious Customer study data collecting system implementation method, it is characterised in that
The method for also including customer issue complaint, it is comprised the following steps that：
(61) client fills in statement form in client terminal, proposes statement；
(62) researcher judges whether the statement for agreeing to client by the information that background acquisition terminal is gathered, and is, then execution step
(63) it is, no, then it is left intact；
(63) researcher states partial content by background acquisition terminal deletion client.
4. it is according to claim 3 based on Mysterious Customer study data collecting system implementation method, it is characterised in that
Information gathering task is that the information content and information of the needs collection that researcher and inspection determine according to the project demand of client are adopted
The object of collection.
5. it is according to claim 4 based on Mysterious Customer study data collecting system implementation method, it is characterised in that
The information of intelligent terminal collection completes one or more, visit in recording, photo, the video recording of information gathering task including Interviewer
The GPS information of the person's of asking walking path, the information of information gathering task.
6. it is according to claim 5 based on Mysterious Customer study data collecting system implementation method, it is characterised in that
Interviewer completes the convertible commodity of integration that information gathering task is got, and also can withdraw deposit.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201610780780.5A CN106600305A (en) | 2016-08-30 | 2016-08-30 | Data acquisition system based on mystery customer research, and implementation method thereof |
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| CN201610780780.5A CN106600305A (en) | 2016-08-30 | 2016-08-30 | Data acquisition system based on mystery customer research, and implementation method thereof |
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