CN106302654B - Method and terminal device for pushing advertisements based on shaking mode - Google Patents

Method and terminal device for pushing advertisements based on shaking mode Download PDF

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Publication number
CN106302654B
CN106302654B CN201610621366.XA CN201610621366A CN106302654B CN 106302654 B CN106302654 B CN 106302654B CN 201610621366 A CN201610621366 A CN 201610621366A CN 106302654 B CN106302654 B CN 106302654B
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Prior art keywords
new media
media screen
user
screen
terminal equipment
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CN106302654A (en
Inventor
马辉申
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SHENZHEN BOKE INTELLIGENT TECHNOLOGY Co Ltd
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SHENZHEN BOKE INTELLIGENT TECHNOLOGY Co Ltd
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Priority to CN201610621366.XA priority Critical patent/CN106302654B/en
Publication of CN106302654A publication Critical patent/CN106302654A/en
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network-specific arrangements or communication protocols supporting networked applications
    • H04L67/26Push based network services

Abstract

The embodiment of the invention relates to the technical field of smart home, and discloses a method and terminal equipment for pushing advertisements based on a shaking mode. Wherein, the method comprises the following steps: monitoring whether a user carries out shaking operation on the terminal equipment; if the user carries out shaking operation on the terminal equipment, starting a wireless connection function to search a nearby new media screen; after the new media screen is searched, establishing a wireless link with the new media screen; sending a wake-up instruction to the new media screen by using the wireless link; and the awakened new media screen pushes the propaganda advertisement. By implementing the embodiment of the invention, the new media screen is awakened when the user needs the new media screen, so that the propaganda advertisement can be pushed to the user in need without continuously rolling and playing for 24 hours, the loss of the hardware of the new media screen is reduced, and the effect of saving electricity is achieved.

Description

Method and terminal device for pushing advertisements based on shaking mode
Technical Field
The invention relates to the technical field of smart home, in particular to a method and terminal equipment for pushing advertisements based on a shaking mode.
Background
With the development of internet technology, the way in which people receive information is greatly changed, the publicity effect of traditional media, such as newspapers, televisions, books, newspapers and periodicals, is continuously weakened, and people are increasingly used to receive information through the way of new media. The new media can be used in various publicity media, such as a display behind a taxi seat, a Light Emitting Diode (LED) screen of building outer wall glass, a display screen of a community entrance system and the like. The promotional media of these new media have the advantage of a large volume of people passing through, and thus a wide audience; and people usually receive the information transmission of the media in special states such as riding, waiting for cars, waiting for elevators and the like, and because people usually do not do other things in the special states, the information transmitted by the media can be mainly acquired, and the information input effect is good. For example, the display screens of the residential quarter entry system include a display screen arranged on an access control system, a display screen of an elevator entrance, a display screen in an elevator, and the like, and the display screens usually continuously scroll to play advertisements or propaganda films, and people can see the displayed information when passing through, waiting for or in the elevator. However, the propaganda method has the problems that the propaganda effect is poor because pedestrians are various in types and cannot achieve targeted information transmission; in addition, to gain widespread acceptance, such displays typically require 24 hours of uninterrupted scrolling play, are hardware intensive and are power consuming.
Disclosure of Invention
The embodiment of the invention provides a method and terminal equipment for pushing advertisements based on a shaking mode, wherein a new media screen is awakened when a user needs the method, so that publicity advertisements can be pushed to the user in need without continuous rolling and playing for 24 hours, the loss of hardware of the new media screen is reduced, and the power saving effect is achieved.
The first aspect of the embodiments of the present invention discloses a method for pushing an advertisement based on a shake-shake manner, including:
monitoring whether a user carries out shaking operation on the terminal equipment;
if the user carries out shaking operation on the terminal equipment, starting a wireless connection function to search a nearby new media screen;
after searching the new media screen, establishing a wireless link with the new media screen;
sending a wake-up instruction to the new media screen using the wireless link;
and pushing the propaganda advertisement by the awakened new media screen.
As an optional implementation, the causing of the new media screen to push a promotional advertisement after waking up includes:
acquiring webpage browsing data of a browser in terminal equipment and/or searching data of shopping application to perform big data analysis so as to determine user demand information;
and pushing the propaganda advertisement by the awakened new media screen according to the user demand information.
As an optional implementation manner, after the waking up of the new media screen pushes a promotional advertisement, the method further includes:
receiving commodity information selected by the user and returned by the new media screen by using the wireless link;
and displaying the purchase link of the commodity on the terminal equipment.
As an optional implementation manner, after the waking up of the new media screen pushes a promotional advertisement, the method further includes:
judging whether the distance between the terminal equipment and the new media screen exceeds a preset distance or not;
and if the distance between the terminal equipment and the new media screen exceeds a preset distance, stopping pushing the propaganda advertisement by the new media screen and entering a dormant state.
As an optional implementation manner, the new media screen refers to a display screen of the door access system, and the display screen comprises a display screen arranged on the door access system, a display screen of an elevator entrance and a display screen in an elevator.
A second aspect of the embodiments of the present invention discloses a terminal device, including:
the monitoring unit is used for monitoring whether a user performs shaking operation on the terminal equipment;
the searching unit is used for starting a wireless connection function to search a nearby new media screen when a user performs a shaking operation on the terminal equipment;
the connection unit is used for establishing a wireless link with the new media screen after the new media screen is searched;
the awakening unit is used for sending an awakening instruction to the new media screen by utilizing the wireless link;
and the pushing unit is used for pushing the awakened new media screen with the propaganda advertisement.
As an optional implementation, the pushing unit includes:
the analysis subunit is used for acquiring webpage browsing data of a browser in the terminal equipment and/or searching data of shopping application to perform big data analysis so as to determine user demand information;
and the pushing subunit is used for pushing the propaganda advertisement by the awakened new media screen according to the user demand information.
As an optional implementation manner, the terminal device further includes:
the receiving unit is used for receiving the commodity information selected by the user and returned by the new media screen by using the wireless link;
and the display unit is used for displaying the purchase link of the commodity on the terminal equipment.
As an optional implementation manner, the terminal device further includes:
the judging unit is used for judging whether the distance between the terminal equipment and the new media screen exceeds a preset distance or not;
and the closing unit is used for stopping the new media screen from pushing the propaganda advertisement and entering a dormant state when the distance between the terminal equipment and the new media screen exceeds a preset distance.
As an optional implementation manner, the new media screen refers to a display screen of the door access system, and the display screen comprises a display screen arranged on the door access system, a display screen of an elevator entrance and a display screen in an elevator.
According to the technical scheme, the embodiment of the invention has the following advantages:
in the embodiment of the invention, whether a user shakes the terminal equipment is monitored; if the user carries out shaking operation on the terminal equipment, starting a wireless connection function to search a nearby new media screen; after searching the new media screen, establishing a wireless link with the new media screen; sending a wake-up instruction to the new media screen using the wireless link; and pushing the propaganda advertisement by the awakened new media screen. Therefore, by implementing the embodiment of the invention, the new media screen is awakened when the user needs the new media screen, and the propaganda advertisement can be pushed to the user needing the new media screen without continuously rolling and playing for 24 hours, so that the loss of the hardware of the new media screen is reduced, and the effect of saving electricity is achieved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
Fig. 1 is a schematic flow chart of a method for pushing an advertisement based on a shake-shake manner according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of another method for pushing an advertisement based on a shake-shake manner according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a terminal device disclosed in the embodiment of the present invention;
fig. 4 is a schematic structural diagram of another terminal device disclosed in the embodiment of the present invention;
fig. 5 is a schematic structural diagram of another terminal device disclosed in the embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be described in further detail with reference to the accompanying drawings, and it is apparent that the described embodiments are only a part of the embodiments of the present invention, not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," and the like in the description and claims of the present invention and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not limited to only those steps or elements listed, but may alternatively include other steps or elements not listed, or inherent to such process, method, or apparatus.
The embodiment of the invention provides a method and terminal equipment for pushing advertisements based on a shaking mode, wherein a new media screen is awakened when a user needs the method, so that publicity advertisements can be pushed to the user in need without continuous rolling and playing for 24 hours, the loss of hardware of the new media screen is reduced, and the power saving effect is achieved. The following are detailed below.
Referring to fig. 1, fig. 1 is a schematic flow chart illustrating a method for pushing an advertisement based on a shake-shake manner according to an embodiment of the present invention. The method for pushing the advertisement based on the shake-shake mode shown in fig. 1 may include the following steps:
101. and monitoring whether the user performs shaking operation on the terminal equipment.
In the embodiment of the present invention, the terminal device may be a smart phone, a smart watch, a palm computer, a tablet computer, a Personal Digital Assistant (PDA), a Point of Sales (POS), or the like, and the following description of the embodiment of the present invention will not be repeated.
As an optional implementation manner, the terminal device is configured with an acceleration sensor, and by monitoring acceleration forces applied to the terminal device by the user in the Z, Y, Z axis direction, if the acceleration force in any direction is greater than a preset threshold, it is determined that the user performed a shake operation on the terminal device.
102. And if the user performs the shaking operation on the terminal equipment, starting a wireless connection function to search a nearby new media screen.
In the embodiment of the invention, the new media screen refers to a display screen of a door access system, and the new media screen comprises a display screen arranged on the door access system, a display screen of an elevator entrance, a display screen in an elevator and the like. These display screens are widely available in communities and office buildings, and pedestrians may wait for opening a door, waiting for an elevator, or taking an elevator while passing by or facing the display screens.
As an optional implementation manner, the terminal device may search for a new nearby media screen and establish a wireless communication connection through wireless communication protocols such as WIFI, NFC, bluetooth, or infrared, and specifically, what manner is used, which is not uniquely defined in the embodiment of the present invention.
103. And after the new media screen is searched, establishing a wireless link with the new media screen.
For example, a wireless link is established between the terminal device and the new media screen in a bluetooth manner. The terminal device and the new media screen are both provided with a Bluetooth communication module, wherein the Bluetooth communication module of the new media screen is set to be in a searchable mode. After the terminal equipment starts the Bluetooth communication module, a new media screen is searched, and Bluetooth wireless link is established with the new media screen.
104. And sending a wake-up instruction to the new media screen by using the wireless link.
In the embodiment of the invention, in order to save electric power and reduce the loss of display hardware of the new media screen, the new media screen is in a dormant state before the wireless link is established, the screen is set to be a black screen or a screen protection picture, and after the wireless link is established with the terminal equipment, a wake-up instruction sent by the terminal equipment is received, and the display hardware is switched to a normal display mode by the new media screen.
105. And pushing the propaganda advertisement by the awakened new media screen.
In an alternative embodiment, the new media screen is connected to the network via a cable, and when the new media screen is woken up, the promotional advertising content is obtained from the server, and then the promotional advertising obtained from the server is automatically played.
In addition, when the new media screen is a display screen configured on the access control system, the awakened new media screen can realize an automatic door opening function. After the terminal equipment is authenticated, if the user of the terminal equipment is determined to be a legal user, the new media screen sends an unlocking instruction to the door lock, and therefore the function of automatically opening the door is achieved.
Therefore, by implementing the method described in fig. 1, the new media screen is awakened when the user needs the method, so that the advertisement can be pushed to the user in need without continuously scrolling and playing for 24 hours, thereby reducing the loss of the hardware of the new media screen and simultaneously playing the role of saving electricity.
Referring to fig. 2, fig. 2 is a schematic flow chart illustrating another method for pushing an advertisement based on a shake mode according to an embodiment of the present invention. As shown in fig. 2, the method may include the steps of:
201. and monitoring whether the user performs shaking operation on the terminal equipment.
As an optional implementation manner, the terminal device is configured with an acceleration sensor, and by monitoring acceleration forces applied to the terminal device by the user in the Z, Y, Z axis direction, if the acceleration force in any direction is greater than a preset threshold, it is determined that the user performed a shake operation on the terminal device.
202. And if the user performs the shaking operation on the terminal equipment, starting a wireless connection function to search a nearby new media screen.
As an optional implementation manner, the terminal device may search for a new nearby media screen and establish a wireless communication connection through wireless communication protocols such as WIFI, NFC, bluetooth, or infrared, and specifically, what manner is used, which is not uniquely defined in the embodiment of the present invention.
203. And after the new media screen is searched, establishing a wireless link with the new media screen.
For example, a wireless link is established between the terminal device and the new media screen in a bluetooth manner. The terminal device and the new media screen are both provided with a Bluetooth communication module, wherein the Bluetooth communication module of the new media screen is set to be in a searchable mode. After the terminal equipment starts the Bluetooth communication module, a new media screen is searched, and Bluetooth wireless link is established with the new media screen.
204. And sending a wake-up instruction to the new media screen by using the wireless link.
In the embodiment of the invention, in order to save electric power and reduce the loss of display hardware of the new media screen, the new media screen is in a dormant state before the wireless link is established, the screen is set to be a black screen or a screen protection picture, and after the wireless link is established with the terminal equipment, a wake-up instruction sent by the terminal equipment is received, and the display hardware is switched to a normal display mode by the new media screen.
In addition, when the new media screen is a display screen configured on the access control system, the awakened new media screen can realize an automatic door opening function. After the terminal equipment is authenticated, if the user of the terminal equipment is determined to be a legal user, the new media screen sends an unlocking instruction to the door lock, and therefore the function of automatically opening the door is achieved.
205. And acquiring webpage browsing data of a browser in the terminal equipment and/or searching data of a shopping application for big data analysis so as to determine user demand information.
As an optional implementation manner, the goods or services interested by the user are determined by analyzing the web browsing data of the browser in the terminal device and the search data in the shopping application, so that the targeted advertisement can be pushed to the user, the use enthusiasm of the user for the advertisement pushing method is improved, and the advertising effect of advertisement pushing can be improved.
206. And pushing the propaganda advertisement by the awakened new media screen according to the user demand information.
In the embodiment of the invention, after the commodity or service required by the user is determined, the new media screen requests the advertisement related to the commodity or service from the server through the wired network link, and then the advertisement is played.
207. And receiving the commodity information selected by the user and returned by the new media screen by using the wireless link.
As an alternative implementation, the new media screen may be a touch display screen, after the user views the advertisement displayed on the new media screen, the user may want to further know information about the product or want to purchase the product, the product may be selected by touching the new media screen, after the new media screen monitors the touch operation of the user, the product selected by the user is determined, and then the product information is returned to the terminal device of the user.
208. And displaying the purchase link of the commodity on the terminal equipment.
As an optional implementation manner, after receiving the returned commodity information, the terminal device acquires the purchase link of the commodity through the network, and displays the purchase link of the commodity on the screen, so that the user can conveniently view the specific introduction of the commodity in the purchase link or directly purchase the commodity.
Therefore, by implementing the method described in fig. 2, the new media screen is awakened when the user needs the method, so that the advertisement can be pushed to the user in need without continuously scrolling and playing for 24 hours, thereby reducing the loss of the hardware of the new media screen and simultaneously playing the role of saving electricity. Meanwhile, the method can accurately push advertisements to the user according to browsing data and searching data of the user in the terminal equipment; and after the user further knows the intention of pushing the product, the purchase link of the product is sent to the terminal equipment of the user, so that the user can further know the product or directly purchase the product.
Referring to fig. 3, fig. 3 is a schematic structural diagram of a terminal device according to an embodiment of the present invention. As shown in fig. 3, the terminal device may include:
the monitoring unit 301 is configured to monitor whether the user performs a shake operation on the terminal device.
As an alternative embodiment, an acceleration sensor is disposed in the terminal device, and the monitoring unit 301 monitors acceleration force applied to the terminal device by the user in the Z, Y, Z axis direction, and determines that the user has performed a shake operation on the terminal device if the acceleration force in any one direction is greater than a preset threshold.
A searching unit 302, configured to, when the user performs a pan operation on the terminal device, start a wireless connection function to search for a new nearby media screen.
As an optional implementation manner, the searching unit 302 may search for a new nearby media screen and establish a wireless communication connection through a wireless communication protocol such as WIFI, NFC, bluetooth, or infrared, and the like, which manner is specifically adopted, which is not limited uniquely in the embodiment of the present invention.
A connection unit 303, configured to establish a wireless link with the new media screen after the new media screen is searched.
And a wakeup unit 304, configured to send a wakeup instruction to the new media screen by using the wireless link.
In the embodiment of the invention, in order to save power and reduce the loss of display hardware of the new media screen, the new media screen is in a dormant state before the wireless link is established, the screen is set to be a black screen or a screen protection picture, after the wireless link is established with the terminal equipment, the awakening unit 304 sends an awakening instruction to the new media screen, and the new media screen enables the display hardware to be switched to a normal display mode.
And the pushing unit 305 is used for enabling the awakened new media screen to push the advertising advertisement.
In addition, when the new media screen is a display screen configured on the access control system, the awakened new media screen can realize an automatic door opening function. After the terminal equipment is authenticated, if the user of the terminal equipment is determined to be a legal user, the new media screen sends an unlocking instruction to the door lock, and therefore the function of automatically opening the door is achieved.
Therefore, by using the terminal device described in fig. 3, the new media screen is awakened when the user needs the new media screen, so that the advertisement can be pushed to the user in need without continuously playing the new media screen in a rolling manner for 24 hours, the loss of the hardware of the new media screen is reduced, and the power saving effect is achieved.
Referring to fig. 4, fig. 4 is a schematic structural diagram of another terminal device according to an embodiment of the present invention. Wherein, the terminal device shown in fig. 4 is obtained by optimizing the terminal device shown in fig. 3, and compared with the terminal device shown in fig. 3, the terminal device shown in fig. 4 further includes:
and the receiving unit 306 is configured to receive the commodity information selected by the user and returned by the new media screen through the wireless link.
A display unit 307 for displaying the purchase link of the above-mentioned product on the terminal device.
As an optional implementation manner, the terminal device further includes:
the determining unit 308 is configured to determine whether a distance between the terminal device and the new media screen exceeds a preset distance.
In the embodiment of the invention, when the distance between the terminal equipment and the new media screen exceeds the preset distance, the fact that the user is far away from the specific environment where the new media screen is located is shown, and therefore the advertisement pushed by the new media screen cannot be seen any more. Therefore, the new media screen can stop pushing the propaganda advertisement and enter a dormant state, and the purposes of saving electric power and reducing screen hardware loss are achieved.
The closing unit 309 is configured to, when the distance between the terminal device and the new media screen exceeds a preset distance, stop the new media screen from pushing the advertisement and enter a dormant state.
As an optional implementation manner, the pushing unit 305 includes:
the analysis subunit 3051 is configured to obtain web browsing data of a browser in the terminal device and/or search data of a shopping application to perform big data analysis, so as to determine user demand information.
As an optional implementation manner, the analysis subunit 3051 determines the goods or services that the user is interested in by analyzing the web browsing data of the browser in the terminal device and the search data in the shopping application, so that the targeted advertisement can be pushed to the user, which not only improves the use enthusiasm of the user for the advertisement pushing method, but also improves the advertising effect of advertisement pushing.
And the pushing subunit 3052, configured to push, by the new media screen after waking up, the advertisement according to the user demand information.
Therefore, by using the terminal device described in fig. 4, the new media screen is awakened when the user needs the new media screen, so that the advertisement can be pushed to the user in need without continuously playing the new media screen in a rolling manner for 24 hours, the loss of the hardware of the new media screen is reduced, and the power saving effect is achieved. Meanwhile, the method can accurately push advertisements to the user according to browsing data and searching data of the user in the terminal equipment; and after the user further knows the intention of pushing the product, the purchase link of the product is sent to the terminal equipment of the user, so that the user can further know the product or directly purchase the product.
Referring to fig. 5, fig. 5 is a schematic structural diagram of another terminal device according to an embodiment of the present invention. As shown in fig. 5, for convenience of illustration, only the portion related to the embodiment of the present invention is shown, and details of the technique are not disclosed, please refer to the method portion of the embodiment of the present invention. The terminal may be any terminal device including a mobile phone, a tablet computer, a PDA (Personal digital assistant), a POS (Point of Sales), a vehicle-mounted computer, etc., taking the terminal as the mobile phone as an example:
fig. 5 is a block diagram illustrating a partial structure of a mobile phone related to a terminal provided in an embodiment of the present invention. Referring to fig. 5, the handset includes: a Radio Frequency (RF) circuit 501, a memory 502, an input unit 503, a display unit 504, a sensor 505, an audio circuit 506, a wireless fidelity (WiFi) module 507, a processor 508, and a power supply 509. Those skilled in the art will appreciate that the handset configuration shown in fig. 5 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
The following describes each component of the mobile phone in detail with reference to fig. 5:
the RF circuit 501 may be used for receiving and transmitting signals during information transmission and reception or during a call, and in particular, receives downlink information of a base station and then processes the received downlink information to the processor 508; in addition, the data for designing uplink is transmitted to the base station. In general, RF circuit 501 includes, but is not limited to, an antenna, at least one amplifier, a transceiver, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like. In addition, the RF circuitry 501 may also communicate with networks and other devices via wireless communications. The wireless communication may use any communication standard or protocol, including but not limited to global system for Mobile communications (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Messaging Service (SMS), and the like.
The memory 502 may be used to store software programs and modules, and the processor 508 executes various functional applications and data processing of the mobile phone by operating the software programs and modules stored in the memory 502. The memory 502 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data (such as audio data, a phonebook, etc.) created according to the use of the cellular phone, and the like. Further, the memory 502 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The input unit 503 may be used to receive input numeric or character information and generate key signal inputs related to user settings and function control of the cellular phone. Specifically, the input unit 503 may include a touch panel 5031 and other input devices 5032. The touch panel 5031, also called a touch screen, can collect a touch operation performed by a user on or near the touch panel 5031 (e.g., an operation performed by the user on or near the touch panel 5031 by using any suitable object or accessory such as a finger or a stylus pen), and drive a corresponding connection device according to a preset program. Alternatively, the touch panel 5031 may include two parts, namely, a touch detection device and a touch controller. The touch detection device detects the touch direction of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 508, and can receive and execute commands sent by the processor 508. In addition, the touch panel 5031 can be implemented by various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave. The input unit 503 may include other input devices 5032 in addition to the touch panel 5031. In particular, other input devices 5032 can include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like.
The display unit 504 may be used to display information input by the user or information provided to the user and various menus of the mobile phone. The display unit 504 may include a display panel 5041, and optionally, the display panel 5041 may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. Further, the touch panel 5031 can cover the display panel 5041, and when the touch panel 5031 detects a touch operation on or near the touch panel, the touch operation is transmitted to the processor 508 to determine the type of the touch event, and then the processor 508 provides a corresponding visual output on the display panel 5041 according to the type of the touch event. Although the touch panel 5031 and the display panel 5041 are shown as two separate components in fig. 5 to implement the input and output functions of the mobile phone, in some embodiments, the touch panel 5031 and the display panel 5041 may be integrated to implement the input and output functions of the mobile phone.
The handset may also include at least one sensor 505, such as a light sensor, motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that adjusts the brightness of the display panel 5041 according to the brightness of ambient light, and a proximity sensor that turns off the display panel 5041 and/or backlight when the phone is moved to the ear. As one of the motion sensors, the accelerometer sensor can detect the magnitude of acceleration in each direction (generally, three axes), can detect the magnitude and direction of gravity when stationary, and can be used for applications of recognizing the posture of a mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer and tapping), and the like; as for other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which can be configured on the mobile phone, further description is omitted here.
Audio circuitry 506, speaker 5061, and microphone 5062 may provide an audio interface between the user and the handset. The audio circuit 506 may transmit the electrical signal converted from the received audio data to the speaker 5061, and convert the electrical signal into an audio signal by the speaker 5061 and output the audio signal; on the other hand, the microphone 5062 converts the collected sound signal into an electric signal, which is received by the audio circuit 506 and converted into audio data, which is then processed by the audio data output processor 508 and then sent to, for example, another cellular phone via the RF circuit 501, or output to the memory 502 for further processing.
WiFi belongs to short-distance wireless transmission technology, and the mobile phone can help a user to receive and send e-mails, browse webpages, access streaming media and the like through the WiFi module 507, and provides wireless broadband internet access for the user. Although fig. 5 shows the WiFi module 507, it is understood that it does not belong to the essential constitution of the handset, and may be omitted entirely as needed within the scope not changing the essence of the invention.
The processor 508 is a control center of the mobile phone, connects various parts of the entire mobile phone by using various interfaces and lines, and performs various functions of the mobile phone and processes data by operating or executing software programs and/or modules stored in the memory 502 and calling data stored in the memory 502, thereby performing overall monitoring of the mobile phone. Alternatively, processor 508 may include one or more processing units; preferably, the processor 508 may integrate an application processor, which primarily handles operating systems, user interfaces, application programs, etc., and a modem processor, which primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 508.
The handset also includes a power supply 509 (e.g., a battery) for powering the various components, which may preferably be logically connected to the processor 508 via a power management system, so that the power management system may be used to manage charging, discharging, and power consumption.
Although not shown, the mobile phone may further include a camera, a bluetooth module, etc., which are not described herein.
In the foregoing embodiment, the method flows of the steps may be implemented based on the structure of the terminal device. Wherein both the application layer and the operating system kernel can be viewed as components of the abstracted architecture of the processor 508.
In an embodiment of the present invention, the processor 508, by calling the program code stored in the memory 502, is configured to perform the following operations:
monitoring whether a user carries out shaking operation on the terminal equipment;
if the user carries out shaking operation on the terminal equipment, starting a wireless connection function to search a nearby new media screen;
after the new media screen is searched, establishing a wireless link with the new media screen;
sending a wake-up instruction to the new media screen by using the wireless link;
and pushing the propaganda advertisement by the awakened new media screen.
Therefore, by using the terminal device described in fig. 5, the new media screen is awakened when the user needs the new media screen, so that the advertisement can be pushed to the user in need without continuously playing the new media screen in a rolling manner for 24 hours, the loss of the hardware of the new media screen is reduced, and the power saving effect is achieved.
It should be noted that, in the terminal device embodiment, each included unit is only divided according to functional logic, but is not limited to the above division as long as the corresponding function can be implemented; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
In addition, it is understood by those skilled in the art that all or part of the steps in the above method embodiments may be implemented by related hardware, and the corresponding program may be stored in a computer readable storage medium, where the above mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the embodiment of the present invention are included in the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.

Claims (6)

1. A method for pushing advertisements based on a shaking mode is characterized by comprising the following steps:
monitoring whether a user carries out shaking operation on the terminal equipment;
if the user carries out shaking operation on the terminal equipment, starting a wireless connection function to search a nearby new media screen;
after searching the new media screen, establishing a wireless link with the new media screen;
sending a wake-up instruction to the new media screen using the wireless link;
enabling the awakened new media screen to push propaganda advertisements to the user;
receiving commodity information selected by the user and returned by the new media screen by using the wireless link;
displaying a purchase link of the commodity on the terminal device;
the monitoring whether the user shakes the terminal device comprises the following steps:
monitoring acceleration force applied to the terminal equipment by a user in an X, Y, Z axis direction, and if the acceleration force in any direction is greater than a preset threshold value, judging that the user performs shaking operation on the terminal equipment;
the method for enabling the awakened new media screen to push the propaganda advertisement comprises the following steps:
acquiring webpage browsing data of a browser in terminal equipment and/or searching data of shopping application to perform big data analysis so as to determine user demand information;
and pushing the propaganda advertisement by the awakened new media screen according to the user demand information.
2. The method of any one of claim 1, wherein after the waking up of the new media screen to push a promotional advertisement, the method further comprises:
judging whether the distance between the terminal equipment and the new media screen exceeds a preset distance or not;
and if the distance between the terminal equipment and the new media screen exceeds a preset distance, stopping pushing the propaganda advertisement by the new media screen and entering a dormant state.
3. The method of claim 2, wherein the new media screen is directed to a display screen of the door access system, including a display screen provided on the door access system, a display screen of the elevator entrance, and a display screen in the elevator.
4. A terminal device, comprising:
the monitoring unit is used for monitoring whether a user performs shaking operation on the terminal equipment;
the searching unit is used for starting a wireless connection function to search a nearby new media screen when a user performs a shaking operation on the terminal equipment;
the connection unit is used for establishing a wireless link with the new media screen after the new media screen is searched;
the awakening unit is used for sending an awakening instruction to the new media screen by utilizing the wireless link;
the push unit is used for pushing the awakened new media screen to the user for advertising;
the receiving unit is used for receiving the commodity information selected by the user and returned by the new media screen by using the wireless link;
a display unit for displaying a purchase link of the commodity on the terminal device;
the monitoring unit is specifically used for monitoring acceleration force applied to the terminal equipment by a user in an X, Y, Z axis direction, and if the acceleration force in any direction is greater than a preset threshold value, it is determined that the user performs a shake operation on the terminal equipment;
the pushing unit includes:
the analysis subunit is used for acquiring webpage browsing data of a browser in the terminal equipment and/or searching data of shopping application to perform big data analysis so as to determine user demand information;
and the pushing subunit is used for pushing the propaganda advertisement by the awakened new media screen according to the user demand information.
5. The terminal device according to claim 4, wherein the terminal device further comprises:
the judging unit is used for judging whether the distance between the terminal equipment and the new media screen exceeds a preset distance or not;
and the closing unit is used for stopping the new media screen from pushing the propaganda advertisement and entering a dormant state when the distance between the terminal equipment and the new media screen exceeds a preset distance.
6. The terminal device of claim 5, wherein the new media screen is directed to a display screen of a door system, including a display screen provided on a door access system, a display screen of an elevator entrance, and a display screen in an elevator.
CN201610621366.XA 2016-08-01 2016-08-01 Method and terminal device for pushing advertisements based on shaking mode Active CN106302654B (en)

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