CN105992042A - Media Player and Media Player Methods - Google Patents

Media Player and Media Player Methods Download PDF

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Publication number
CN105992042A
CN105992042A CN 201510098202 CN201510098202A CN105992042A CN 105992042 A CN105992042 A CN 105992042A CN 201510098202 CN201510098202 CN 201510098202 CN 201510098202 A CN201510098202 A CN 201510098202A CN 105992042 A CN105992042 A CN 105992042A
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bar code
media
dimensional bar
information
unit
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CN 201510098202
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Chinese (zh)
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李庆成
鹿毅忠
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李庆成
鹿毅忠
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Abstract

The present invention provides a media player and a media playing method. The media player comprises a storage unit, a playing control unit, and a two-dimensional bar code processing unit. The media playing method comprises a step of playing a media file according to the control parameter configured in a playing control file, a step of finding the identification information corresponding to a media file in a media data record and the Internet link information corresponding to the identification information, a step of encoding the Internet link information as first two-dimensional bar code data, and generating a corresponding first two-dimensional bar code image, and a step of displaying a media file and displaying the first two-dimensional bar code image. According to the method, the two-dimensional bar code encoded with the Internet link information can be dynamically generated in real time in playing the media file, thus media file and two-dimensional bar code image content can be manufactured separately. The binding of the media file content and the two-dimensional bar code image content is not needed.

Description

媒体播放器及媒体播放方法 Media Player and Media Player Methods

技术领域 FIELD

[0001] 本发明涉及媒体处理技术,尤其涉及一种媒体播放器及媒体播放方法。 [0001] The present invention relates to media processing technologies, and particularly to a media player and method for playing media.

背景技术 Background technique

[0002] 播放媒体文件,例如:播放广告媒体文件是商家向消费者宣传其产品、服务,与消费者建立联系的一种重要方式。 [0002] play media files, such as: advertising media file is playing businesses to promote their products to consumers, service, an important way to establish contact with consumers. 随着市场竞争的激烈,商家越来越重视广告的投放。 With the fierce market competition, more and more attention to business advertising.

[0003] 广告的最终目的是为了向消费者提供产品或者服务。 [0003] The ultimate goal of advertising is to provide products or services to consumers. 但是,商家、广告商要从人群中找到真正的消费者,并且精准地将广告推送给他们却是极其困难的事情。 However, merchants, advertisers crowd to find the real consumer, and precisely the ads pushed them it is extremely difficult to do. 因此,媒体广告商往往采取大规模投放的方式,力图将广告推向各个角落。 Therefore, media advertisers often take the form of large-scale launch of trying to push every corner of the ad.

[0004] 在日常生活中,随处可见各式各样的媒体广告在室外大型广告屏幕或者室内小型广告屏上播放;那些大型的广告屏幕通常被布置在路边、地铁站等公共场所;那些小型的广告播放屏幕则被布置在电梯间、电梯轿厢、写字楼大堂、居民小区、住宅楼内等较小的区域内;此外,还有大量的广告通过互联网投放到各种网页或者应用程序(Applicat1n,简称App)的页面上。 [0004] In everyday life, you can see a wide variety of media advertising played on a large outdoor screen advertising or small indoor advertising screen; those large advertising screens are usually arranged in a public place roadside and subway stations; those small ad playback screen were arranged in a small area of ​​the elevator, the elevator car, office lobbies, residential areas, residential buildings, etc; in addition, there are a lot of ads on various web pages or applications via the Internet (Applicat1n , the abbreviation App) page. 随着智能终端和移动互联技术的发展,还有越来越多的广告被投放到用户的手机屏幕上。 With the development of intelligent terminals and mobile Internet technology, there are more and more advertisers are delivered to the user's phone screen. 上述被投放在各种屏幕、网页和手机屏上的广告,在本发明此后的叙述内容中被统一称作:屏幕广告。 Above is put on a variety of screens, web pages and mobile phone screen advertising, they are collectively referred to in the subsequent description of the present invention: screen advertising.

[0005] 现有技术中,屏幕广告基本上是由播放器(可以由硬件、软件或者软硬件结合的方式实现)按照一定顺序循环地播放多个广告媒体文件来实现的,这些播放器被设置在各种具有显示屏幕的设备内。 [0005] In the prior art, the screen is substantially ads (which may be implemented in hardware, software, or a combination of software and hardware) in a certain order by the player playing the plurality of advertising media files cyclically implemented, which player is provided in various types of devices having a display screen.

[0006] 随着电子商务平台的发展、成长,屏幕广告页面上越来越多地显示当前播放广告所对应产品厂商的页面或者商家微博、微信等关注页面的链接地址;这些链接地址信息通常采用二维条码(快速反应(Quick Response,简称QR)码)编码,编码后的图形被嵌入到所播放广告的画面中。 [0006] With the development of e-commerce platform, to grow, more and more advertising pages on the screen to display product manufacturers page or business microblogging, letters and other concerns of the page link address corresponding to the currently playing ad; these usually fixup QR code (quick response (Quick Response, referred QR) code) encoding, the encoded pattern is embedded into the playback screen ads.

[0007] 屏幕广告资源,例如:公共场所的大型广告屏幕、布置在地铁站、电梯间、电梯轿厢、写字楼大堂、居民小区、住宅楼内等较小的区域内的小型广告屏等,通常为一些有较大资金实力的广告商所控制;因其辐射范围广泛而导致广告成本较高,常被用来进行产品的形象、印象宣传,而鲜有服务于产品的直接销售。 [0007] screen advertising resources, such as: large advertising screens in public places, arranged in a subway station, the elevator, the elevator car, office lobbies, residential areas, residential buildings and other smaller small screen advertising, etc. in the area, usually Some have greater financial strength to advertisers controlled; its wide range of radiation resulting in higher advertising costs, is often used for the image of the product, the impression of propaganda, but rarely has a direct sales and service products. 但是,利用这样的屏幕广告来播放一个产品的时长一般只有10-15秒;当消费者看到上述的屏幕广告后,消费者扫描前述的二维条码,并不能直接借助于该二维条码中所承载的链接地址信息访问相应商品的购物页面,这样就使得商家丧失了大量的直销机会。 However, with such a screen ads to play a long products to only 10-15 seconds; when consumers see above screen advertising, consumer scans the two-dimensional bar code, and not directly by means of the two-dimensional bar code fixup access the appropriate merchandise carried by the shopping page, so that makes businesses lose a lot of direct marketing opportunities.

[0008] 众所周知:二维条码符号一旦生成,其内容就被固定下来而无法更改。 [0008] As we all know: a two-dimensional bar code symbol Once generated, the contents of which will be fixed and can not be changed. 在上述的现有技术方案中,二维条码一般是由媒体制造商(通常是广告商)在制作媒体文件时,事先生成好,然后再加入到媒体文件中。 In the prior art embodiment, two-dimensional bar generally by the media manufacturer (typically advertisers) in the production of media files generated in advance well, and then added to the media files. 在媒体文件被播放时,二维条码符号与媒体的画面内容同时显示。 When a media file is played, the screen contents of the two-dimensional bar code symbol is displayed simultaneously with the media. 这种媒体文件内容中所携带的二维条码图像必须事先在制作媒体文件就要制作好,作为媒体文件的画面内容,二维条码图像内容和媒体文件内容绑定在一起,不能灵活更改。 This media file contents carried in a two-dimensional bar code image must be made in advance will make good in the media file as a picture file of media content, a two-dimensional bar code image content and media content files bound together and can not be flexible to change. 一旦出现需要修改二维条码中所含信息的情况,就不得不重新制作媒体文件。 Once the need to modify the two-dimensional bar code information contained in, you have to re-create media files. 这样的方式,一方面会因为屏幕广告的制作播出成本较高,而导致一般的电商商家无法负担;另一方面,也只能形成广告到广告受众的单方面传送,而对于广告的播出效果的信息采集并无任何帮助。 In this way, on the one hand because the production of screen advertising broadcast high cost, which led to the general electricity supplier businesses can not afford; on the other hand, can only form a unilateral sent ads to your audience, and advertising for broadcast the effect of information collection does not have any help.

发明内容 SUMMARY

[0009] 本发明的第一个方面是提供一种媒体播放器,该播放器在播放媒体文件的同时,可以实时、动态地生成携带链接地址信息的二维条码,而无需绑定媒体内容,可灵活地修改媒体文件所对应的互联网链接地址信息,而无需重新制作媒体文件。 [0009] In a first aspect of the present invention is to provide a media player, the player while playing a media file in real time, dynamically generates address information carried in the two-dimensional bar link, without binding media content, the flexibility to modify Internet link address information corresponding to the media file, without having to re-create media files.

[0010] 本发明的第二个方面是提供一种媒体播放方法,使用该方法的设备可以在播放媒体文件的同时,可以实时、动态地生成携带链接地址信息的二维条码,而无需绑定媒体内容,可灵活地修改媒体文件所对应的互联网链接地址信息。 [0010] A second aspect of the present invention is to provide a method for playing media, the method may use the device while playing a media file in real time, dynamically generates address information carried in the two-dimensional bar link, without binding media content, Internet links flexibility to modify the address information corresponding to the media file.

[0011] 本发明的第一个方面是通过以下的技术方案实现的: [0011] In a first aspect of the present invention are achieved by the following technical solution:

[0012] 提供一种媒体播放器,该媒体播放器包括:存储单元、播放控制单元、二维条码处理单元;所述存储单元设有用于存放一个以上媒体文件的分区、用于存放播放控制文件的分区和用于存放媒体数据记录的分区; [0012] to provide a media player, the media player comprising: a storage unit, the playback control unit, a two-dimensional bar code processing unit; a storing unit for storing the partition is provided with one or more media files, the playback control file for storing partitioning a data recording medium for storing and partitions;

[0013] 所述播放控制文件中配置有播放控制单元用于播放媒体文件的控制参数;所述媒体数据记录中至少记录有:与所述媒体文件相对应的识别信息、与所述识别信息相对应的互联网链接信息; [0013] The playback control file playback control unit is arranged for playing media file control parameters; the data recording medium is recorded in at least: identification information corresponding to the media file, the identification information phase Internet links corresponding information;

[0014] 所述播放控制单元根据所述控制参数播放所述媒体文件; [0014] The playback control unit controls the media file based on the playback parameter;

[0015] 所述二维条码处理单元包括编码器和二维条码符号生成单元;所述编码器在所述播放控制单元播放所述媒体文件时,获取相应的识别信息,并将与所述识别信息相对应的互联网链接信息编码为二维条码数据;所述二维条码符号生成单元根据所述二维条码数据生成相应的二维条码图像。 [0015] The two-dimensional bar code processing unit includes an encoder and 2D bar code symbol generation means; said encoder when the playback control unit to play the media file, to obtain the corresponding identification information and the identification Internet information corresponding to the link information encoded as two-dimensional bar code data; said two-dimensional bar code symbol generating unit generates a corresponding QR code image according to the two-dimensional bar code data.

[0016] 借助于上述的技术方案,本发明的媒体播放器能够在播放媒体文件的设备上动态、实时地生成编有互联网链接信息的二维条码,使得媒体文件和二维条码图像内容可以分开制作。 [0016] With the above technical solution, the media player according to the present invention can dynamically, generating real-time two-dimensional bar code encoding information on the Internet link devices to play media files, media files, and so that the content may be separated from the two-dimensional barcode image production. 这样,就不会出现现有技术的那种媒体文件内容和二维条码图像内容绑定在一起,不能灵活更改的问题。 In this way, it will not appear in the prior art of the kind of media file content and two-dimensional bar code image content bound together, the problem can not be flexible to change.

[0017] 本发明的第二个方面是通过以下的技术方案实现的: [0017] A second aspect of the present invention are achieved by the following technical solution:

[0018] 根据配置在播放控制文件中的控制参数播放媒体文件;在媒体数据记录中找到与所述媒体文件相对应的识别信息和与所述识别信息相对应的互联网链接信息;将所述互联网链接信息编码为第一二维条码数据,并生成相应的第一二维条码图像;显示所述媒体文件,并显示所述第一二维条码图像。 [0018] playing a media file according to the configuration control parameters playback control file; found with the media file identification information corresponding to the identification information and corresponding link information in the Internet data record medium; the Internet the link information is encoded as a first two-dimensional bar code data, and generate a corresponding first two-dimensional bar code image; display the media file, and displaying the first two-dimensional barcode image.

[0019] 借助于上述的技术方案,本发明的媒体播放方法能够动态、实时地生成二维条码,而无需绑定媒体内容,这样就可灵活地修改媒体文件所对应的互联网链接地址信息,而无需重新制作媒体文件。 [0019] With the above technical solution, the method of the present invention, a media player capable of dynamically, in real time, generate two-dimensional bar code, without binding media content, so that the Internet can be flexibly modified link address information corresponding to the media file, and no need to re-create media files. 在此基础上,还可以根据需要进一步灵活地在二维条码数据中增加诸如:显示设备信息、媒体播放及采集时间等信息,方便了媒体制作商和运营商的统计工作。 On this basis, the flexibility can be further increased in the two-dimensional bar code data as needed, such as: information display device, media player and collection time and other information to facilitate the statistical work of media producers and operators.

附图说明 BRIEF DESCRIPTION

[0020] 为了更清楚地对本发明所要保护的技术方案进行说明,以下将结合具体的附图和相应的实施方式,对本发明的一些典型的技术方案加以介绍;显然,这些介绍中的描述内容,本领域普通技术人员在不付出创造性劳动性的前提下,可以推而广之地获得更多的同类技术方案。 [0020] In order to more clearly to the claimed invention the technical solution will be described below with reference to specific drawings and the ensuing embodiments, to be introduced for some typical aspect of the present invention; Obviously, description of these described in, Those of ordinary skill in the art without creative efforts, and by extension can access more of the same technical solution.

[0021] 图1为现有技术播放器的结构示意图; [0021] FIG. 1 is a prior art schematic structure of the player;

[0022] 图2为本发明媒体播放器的第一类具体实施方式的结构示意图; The first specific embodiment of structure [0022] FIG 2 the media player is a schematic view of the present invention;

[0023] 图3为本发明媒体播放器的第二类具体实施方式的结构示意图; The second class structure of specific embodiments [0023] FIG media player 3 a schematic view of the present invention;

[0024] 图4为本发明媒体播放器的第三类具体实施方式的结构示意图; The third specific embodiment of the structure [0024] FIG. 4 is a media player a schematic view of the present invention;

[0025] 图5为本发明媒体播放器的第四类具体实施方式的结构示意图; The fourth class structure of specific embodiments [0025] The media player of FIG. 5 a schematic view of the present invention;

[0026] 图6为本发明媒体播放器的第五类具体实施方式的结构示意图; The fifth class structure of specific embodiments [0026] The media player of FIG. 6 a schematic view of the present invention;

[0027]图7为本发明媒体播放器的第六类具体实施方式的结构示意图; A sixth specific embodiment of class structure [0027] FIG. 7 is a media player, a schematic diagram of the present invention;

[0028] 图8为本发明媒体播放器的第七类具体实施方式的结构示意图。 A schematic view of a seventh specific embodiment of class structure [0028] FIG. 8 of the present invention, the media player.

具体实施方式 detailed description

[0029] 参见图1,该图1显示了现有技术的媒体播放器的内部结构;现有技术的媒体播放器一般主要包括播放控制单元P和存储单元S这两部分。 [0029] Referring to FIG. 1, FIG. 1 shows the internal structure of the media player prior art; prior art media players typically playback control unit P comprises a main storage unit S and the two parts. 其中的存储单元S中设置有两个分区,一个是媒体文件分区S01,另一个是播放控制文件分区S02。 Wherein the storage unit S is provided with two partitions, a partition S01 is a media file, the other is a playback control file partition S02. 在使用时,播放控制单元P从存储单元S的播放控制文件分区S02中读取播放控制文件,并从中获得各种预先设定的播放控制参数,例如:媒体文件的播放顺序、间隔等,然后再根据这些播放控制参数,播放媒体文件分区SOl所存储的一个或者多个媒体文件。 In use, the playback control unit P play control file is read from the partition of the storage unit S S02 playback control file, and to obtain a variety of playback control parameter set in advance, for example: a media file playback order and interval, and then then the control of these parameters, playback of media files to one or more media files stored SOl partition.

[0030] 如前所述,上述媒体播放器所播放的媒体文件的内容中如果带有二维条码,则利用这种现有技术的媒体播放器播出媒体文件时,显示屏上会出现相应的二维条码图像。 [0030] As described above, the contents of the media player media file being played if the two-dimensional barcode with, the use of this prior art media playout media player files, appears on the display corresponding the two-dimensional bar code image. 但是,这种媒体文件内容中所携带的二维条码图像必须事先在制作媒体文件就需要制作好,作为媒体文件的画面内容,媒体文件内容和二维条码图像内容绑定在一起,不能灵活更改。 However, the content of the media file carried dimensional bar code image must be made in advance in the media files you need to make good, as the screen content of the media file, the media file content and two-dimensional bar code image content bound together and can not be flexible to change . 一旦出现需要修改二维条码中所含信息的情况,就不得不重新制作媒体文件。 Once the need to modify the two-dimensional bar code information contained in, you have to re-create media files.

[0031] 而媒体播放器本身并不具有实时生成二维条码的功能;8卩:这种播放器并不能实时、动态地现场生成二维条码并发送到播放控制单元P进行播放。 [0031] and the media player does not have a function of generating a real-time two-dimensional bar; 8 Jie: This player is not in real time and dynamically generate a two-dimensional bar code and sent to the scene playback control unit P play.

[0032] 参见图2,本发明提供的一类媒体播放器,在现有技术播放器的基础上,增加设置了二维条码处理单元C,该二维条码处理单元C由编码器COl和二维条码符号生成单元C02构成;另外,在存储单元S中增设以媒体数据记录分区S03,在这个媒体数据记录分区S03之中,保存有媒体数据记录。 [0032] Referring to Figure 2, the present invention provides a class of media player, the player based on the prior art, a two-dimensional bar code is provided to increase the processing unit C, the two-dimensional bar code processing unit C by the encoder and di COl C02-dimensional bar code symbol generation unit configured; Further, the data recording medium to an additional partition S03 in the storage unit S, the data recording medium in the partition S03, media data record is stored. 其中每一条媒体数据记录中至少记录有:与媒体文件分区SOl中所存储的对应媒体文件的识别信息、与这个识别信息相对应的互联网链接信息。 Wherein each data record medium is recorded at least: identification information corresponding to the media file with the media file stored in the partition SOl, the information identification information corresponding to the Internet link. 为了能取得媒体数据记录中的互联网链接信息,编码器COl需要和存储单元S连接,以便于在需要的时候访问媒体数据记录分区S03 ; In order to obtain an Internet link information in the data recording medium, and the encoder need COl storage unit S is connected, in order to access the media data when required record partition S03;

[0033] 播放控制单元P也和编码器COl连接;在播放控制单元P开始播放某一所述媒体文件时,会将该与媒体文件相对应的识别信息,告知编码器COl ;这样,编码器COl就可以利用该识别信息从媒体数据记录分区S03中读取到与之对应的互联网链接信息,并将该互联网链接信息编码为二维条码数据。 [0033] The playback control unit P and also connected to the encoder COl; P when the playback control unit starts the playing of a media file, the media file identification information corresponding to inform the encoder COl; Thus, the encoder COl can use the identification information is read from the data recording medium corresponding to the partition S03, link information to the Internet, the Internet and the link information encoded as two-dimensional bar code data. 编码器COl和二维条码符号生成单元C02连接,以便于将二维条码数据发送给二维条码符号生成单元C02,二维条码符号生成单元C02则利用该二维条码数据生成对应的二维条码图像。 COl encoder and 2D bar code symbol generating unit C02 is connected so as to transmit the data to two-dimensional bar code symbol generating unit C02 dimensional bar code, a two-dimensional bar code symbol generating unit C02 is generated by using the two-dimensional bar code data corresponding to two-dimensional bar code image. 二维条码符号生成单元C02将二维条码图像生成好以后,可以将该二维条码图像直接送到显示屏D进行显示,也可以将二维条码图像送到播放控制单元P,由播放控制单元P来输出到显示屏D上显示。 C02 dimensional bar code symbol generation unit generating a two-dimensional barcode image is good after the two-dimensional barcode image may be sent directly to the display screen D, the two-dimensional barcode image can also be transferred to the player P control unit, the playback control unit P to output to the display on the display D.

[0034] 另外,在上述的媒体播放器中,播放控制单元P也可以直接访问媒体数据记录分区S03,以获取在播媒体文件对应的识别信息和互联网链接信息,并且由播放控制单元P直接将互联网链接信息发送到编码器COl进行编码。 [0034] Further, in the media player, the playback control unit P can directly access the media data record partition S03, to obtain the identification information and the Internet link information in the broadcast media file corresponding to, and by the play control unit P directly Internet link information is sent to the encoder COl encoded.

[0035] 借助于本发明上述的这一类具体的实施方式,本发明的媒体播放器能够在播放媒体文件的设备上动态、实时地生成编有互联网链接信息的二维条码,使得媒体文件和二维条码图像内容可以分开制作。 [0035] By the present invention this type of the above-described specific embodiment, the media player according to the present invention can dynamically, in real-time to generate the link information is encoded with the Internet dimensional bar code on the device playing media files, media files, and so two-dimensional bar code image contents can be made separately. 这样,就不会出现现有技术的那种媒体文件内容和二维条码图像内容绑定在一起,不能灵活更改的问题。 In this way, it will not appear in the prior art of the kind of media file content and two-dimensional bar code image content bound together, the problem can not be flexible to change. 广告商如果需要修改媒体上一并显示的二维条码信息,采用本发明的上述技术方案,只需要改变媒体数据记录分区S03中与某些媒体文件相应的互联网链接信息,二维条码的信息就会在下次生成时被改变,而无需重新制作整个媒体文件。 If advertisers need to modify the two-dimensional bar code information was displayed on the medium, the foregoing technical solution of the present invention, only necessary to change the partition information recording medium data S03 corresponding Internet links with certain media file information, on the two-dimensional bar It will be changed at the next generation, without having to re-create the entire media file.

[0036] 参见图3,本发明提供的另一类媒体播放器,是在本发明上述经过改进的媒体播放器的基础上,进一步增加了显示设备信息分区S04。 [0036] Referring to Figure 3, the present invention provides another type of media player, in the above-described improved on the basis of the media player, the display device is further increased partitioning information S04 of the present invention. 在显示设备信息分区S04中存储了本发明的媒体播放器所在的显示设备的信息,例如:编号、安装的位置信息等;该显示设备信息分区S04中所存储的内容,可以在编码器COl将互联网链接信息编码为二维条码数据时,一并编码。 Stored in the display device information partition S04, the information display device and the media player of the present invention resides, for example: serial number, the position information or the like is installed; the content of the display device information partition S04 is stored, may be in the encoder COl when Internet link information encoded as a two-dimensional bar code data, together with coding. 这样,当媒体接受者使用移动设备扫描该二维条码时,不仅可以直接链接到前述互联网链接信息所指向的互联网地址,并且也可以将二维条码内携带的对应的显示设备的信息携带给该互联网地址的接收方,接收方则因此能够采集到是哪个显示设备正在被关注。 Such information, when the media receiver using the mobile device scans the two-dimensional bar code, not only a direct link to the Internet address link information pointing to the Internet, and may also be carrying a two-dimensional bar code corresponding to a display device to carry the Internet address of the recipient, the recipient is therefore able to collect to which the display device is being concerned. 当所有的媒体播放器都能编码显示设备信息,且大量的媒体接受者扫描了相应的二维条码,接收方就能获得所播放媒体被关注的统计数据。 When all of the media player can encode information display device, and a large number of recipients media scanning the corresponding QR code, the recipient will be able to obtain statistical data play media attention.

[0037] 参见图4,本发明提供的又一类媒体播放器,是在本发明上述图2经过改进的媒体播放器的基础上,进一步增加了时钟单元T。 [0037] Referring to FIG 4, the present invention provides another type of media player, is improved on the basis of the media player on FIG. 2 of the present invention, further increasing the clock unit T. 时钟单元T能够提供每一时刻的时间数据,在编码器COl将互联网链接信息编码为二维条码数据时,也可以将上述的时间数据一并编码。 Clock means to provide time data T of each moment, when the encoder COl Internet link information encoded as two-dimensional bar code data, may be encoded together with the above-described time data. 这样,当媒体接受者使用移动设备扫描该二维条码时,不仅可以直接链接到前述互联网链接信息所指向的互联网地址,并且也可以将二维条码内携带的时间数据携带给该互联网地址的接收方,接收方则因此能够采集到是所播放的媒体内容在哪个时间正在被关注。 Thus, when the media receiver using the mobile device scans the two-dimensional bar code, not only a direct link to the Internet address link information pointing to the Internet, and may be carried in the carrying period dimensional bar code data to the Internet address of the receiver party, the recipient is therefore able to collect to be played in the media content being concerned about what time. 当所有的媒体播放器都能编码时间数据,且大量的媒体接受者扫描了相应的二维条码,接收方就能获得所播放媒体被关注的关于时间的统计数据。 When all of the media player can encode time data, and a large number of recipients media scanning the corresponding QR code, the receiver can get statistics on the time of playing media attention.

[0038] 理论上,编码器COl可以随时进行编码;而且,在编码器COl编码结束后,二维条码符号生成单元C02能够立即将编码器COl编码的二维条码数据生成为二维条码图像。 [0038] Theoretically, the encoder may encode any time COl; Further, after the encoder encodes COl, C02-dimensional bar code symbol generating unit capable of immediately COl dimensional bar code encoder for encoding data as a two-dimensional barcode image. 尽管如此,这种连续不断地改变二维条码图像的做法客观上会影响到扫描和解码二维条码数据。 The objective will affect Nevertheless, this continuously changing two-dimensional bar code image approach to scanning and decoding a two-dimensional bar code data. 为此,参见图5,本发明提供的又一类媒体播放器,是在本发明上述图2经过改进的媒体播放器的基础上,进一步增加了定时单元Timer。 To this end, referring to Figure 5, the present invention provides another type of media player, is improved on the basis of the media player of the present invention in FIG. 2, the timing unit further increases the Timer. 该定时单元Timer能够根据预定的参数提供定时信号,这样至少可以实现如下的两个方面的功能:其一,在播放控制单元P从头开始播放一媒体文件时,启动定时单元Timer按照预定的参数(例如:5秒、10秒等)定时,当定时时间到达时,定时单元Timer可以直接或者通过播放控制单元P间接地向编码器COl提供一定时信号。 Timer The timing unit can be provided in accordance with a predetermined timing signal parameters, such that at least two of the following functions can be achieved: When one, the playback control unit P from the beginning playing a media file, in accordance with a predetermined start timing unit Timer parameter ( For example: 5 seconds, 10 seconds, etc.) timing when the timing time is reached, the timing unit timer indirectly provide a playback signal directly or via the control unit P to the encoder COl. 当编码器COl接收到该定时信号时,才启动上述各个技术方案中的编码操作,将那一刻的时间数据编码到二维条码数据中。 When the encoder receives the timing signal COl, before starting the encoding operation of each of the above technical solution, the time data is encoded moment in the two-dimensional bar code data. 其二,定时单元Timer按照预定的参数(例如:5秒、10秒等)自动地定时,当定时时间到达时,定时单元Timer可以直接或者通过播放控制单元P间接地向编码器COl提供一定时信号。 Second, according to a predetermined timing unit Timer parameters (e.g.: 5 seconds, 10 seconds, etc.) is automatically timing when the timing time is reached, the timing unit Timer may indirectly provide a P when the encoder COl directly or via the playback control unit signal. 当编码器COl接收到该定时信号时,读取时钟单元T所产生的时间数据,并将该时间数据编码到二维条码数据中。 When the encoder receives the timing signal COl, read time data generated by the clock unit T, and the time data is encoded in the two-dimensional bar code data.

[0039] 在一些媒体显示设备上,会设置有一块主显示屏和若干小显示屏,因此,利用本发明的媒体播放器,可以在主显示屏上正常地播放媒体文件,而在小显示屏上播放生成的二维条码。 [0039] In some media on a display device, you will be provided with a main display screen and a number of small, therefore, the present invention using the media player, the media file can be played normally in the primary display, and the small display dimensional bar code generated on the player. 但是,也有一些媒体显示设备通常只设置有一块主显示屏,在播放媒体文件时,要同时将采用本发明上述各种技术方案所生成的二维条码显示到仅有的一块主显示屏上,就需要将在播的媒体图像和二维条码符号生成单元C02所生成的二维条码图像进行叠加、拼合。 However, there are some media display apparatus is typically provided only a main display, when playing the media file, to the present invention, while the above aspect of the generated QR code displayed on the main display only one, you need to be a two-dimensional barcode image is superimposed on the broadcast media and the image generating unit C02 dimensional bar code symbols generated, split. 为此,参见图6,在本发明的又一类具体的实施方案中,增设了叠加控制单元A,由播放控制单元P播放的媒体内容和由二维条码符号生成单元C02所生成的二维条码图像内容都被输出到叠加控制单元A,由叠加控制单元A进行叠加处理后,再输出到显示屏。 To this end, referring to Figure 6, in yet another class of specific embodiments of the present invention, the addition of the superimposition control means A, the playback control unit P and play media content from the two-dimensional bar code symbol generating unit generates the two-dimensional C02 barcode image content is output to the superimposition control unit A, after superimposition processing by the superimposition control means A, and then output to the display.

[0040] 参见图7,本发明上述的各种媒体播放器中还可以进一步设置互联网连接单元I,借助于该互联网连接单元I,播放控制单元P在播放任何一个媒体文件时,都可以将该媒体文件所对应的识别信息经由互联网连接单元I发送出去。 [0040] Referring to Figure 7, according to the present invention, the above-described various media player may also be further provided Internet connection unit I, by means of which the Internet connection unit I, the playback control unit P while playing a media file any, may be the identification information corresponding to the media file via the Internet connection unit I sent. 这样,相应的媒体运营商,例如:广告商,就可以通过互联网随时获知任何一个他所拥有的本发明的媒体播放器在播媒体的具体信息。 In this way, the appropriate media operators, such as: advertiser, you can always learn specific information on any media player of the invention that he owns in the broadcast media through the Internet.

[0041] 参见图8,在本发明上述图7的各种媒体播放器的基础上,还可以进一步对应地设置无线通信单元W,这种无线通信单元W可以是类似于蓝牙、WiFi技术的近距离双向通信的单元,更为重要的是:该无线通信单元W能够测知在其有效范围内移动通信设备的存在。 [0041] Referring to Figure 8, the present invention is based on the above FIG various media player on 7 may further be provided corresponding to the wireless communication unit W, such wireless communication unit W may be similar to Bluetooth, WiFi technology near from the bidirectional communication unit, the more important are: the wireless communication unit W capable of sensing the presence of the mobile communication device within its effective range. 如果存在,则可以进一步借助于互联网连接单元I将其感知到的移动通信设备的信息发送出去。 If so, the unit may further be connected via the Internet to send out its information I perceived mobile communication device. 这样,相应的媒体运营商,例如:广告商,就可以通过互联网随时获知任何一个他所拥有的本发明的媒体播放器周围的移动通信终端的数量等数据。 Thus, the corresponding carrier media, for example: the advertiser, can acquire the number of other mobile communication terminals around the media player of any one of the present invention have his data any time over the Internet.

[0042] 需要特别指出的是:本发明上述的各类具体实施方式中,将显示设备信息、时间数据编码到二维条码数据之中的方案,既可以分别独立,也可以组合在一起;并且可以采用上述的定时单元,也可以不采用上述的定时单元。 [0042] Of particular note are: various types of the above-described embodiments of the present invention, the information display apparatus, the time data is encoded into a two-dimensional bar code data program, respectively, may be independent, they may be combined together; and With the above timing unit may, or may not use the above-described timing unit. 同理,上述增设叠加控制单元、互联网连接单元和无线通信单元等部件,在具体的实施过程中,可以根据具体的需要做任意的组合设置。 Similarly, the addition of the above-described control unit superimposing means, the Internet connection unit and a wireless communication unit, etc., in a particular embodiment the process can be done in any combination provided according to specific needs.

[0043]由上述的多达数十个技术方案可知:本发明的媒体播放器能够动态、实时地生成二维条码,而无需绑定媒体内容,这样就可灵活地修改媒体文件所对应的互联网链接地址信息,而无需重新制作媒体文件。 [0043] From the above technical solutions of up to dozens of: a media player according to the present invention can dynamically, in real time, generate two-dimensional bar code, without binding media content, and can be flexibly modified media file corresponding to the Internet fixup, without having to re-create media files. 在此基础上,还可以根据需要进一步灵活地在二维条码数据中增加诸如:显示设备信息、媒体播放及采集时间等信息,方便了媒体制作商和运营商的统计工作。 On this basis, the flexibility can be further increased in the two-dimensional bar code data as needed, such as: information display device, media player and collection time and other information to facilitate the statistical work of media producers and operators.

[0044] 本发明在提供上述的各类媒体播放器的同时,还提供了如下各种媒体播放的方法。 [0044] The present invention also provides the above-described various media player is also provided a method of playing various media as follows. 根据这些方法可以开发出实现相应功能的媒体播放软件,并配置到各种显示设备中,而无需具体的硬件形态的媒体播放器,也可以解决本发明要解决的现有技术问题。 According to these methods may be developed to achieve the respective functions of the media player software, and configure various display devices, without specific hardware aspect of the media player, you can solve the prior art problem to be solved by the present invention.

[0045] 本发明所提供的一种媒体播放方法的具体实施方式,包括如下的操作步骤: [0045] DETAILED DESCRIPTION The present invention provides a method for playing media, comprising the steps:

[0046] 根据配置在播放控制文件中的控制参数播放媒体文件; [0046] playing a media file according to the configuration control parameters playback control file;

[0047] 在媒体数据记录中找到与上述媒体文件相对应的识别信息和与该识别信息相对应的互联网链接信息; [0047] found the above media file identification information corresponding to the identification information and corresponding link information in the Internet data record medium;

[0048] 将上述的互联网链接信息编码为第一二维条码数据,并生成相应的第一二维条码图像; [0048] The above-described Internet link information encoded as a first two-dimensional bar code data, and generate a corresponding first two-dimensional bar code image;

[0049] 显示上述的媒体文件,并显示所述第一二维条码图像。 [0049] displays the media files, and displaying the first two-dimensional barcode image.

[0050] 需要说明的是:上述的媒体数据记录应当与相对应的媒体文件一同保存在同一显示设备之中。 [0050] Note that: the above-described recording medium should be stored in the same data together with corresponding media file into the device.

[0051] 借助于本发明上述的这一类具体的实施方式,本发明的媒体播放方法能够在播放媒体文件时动态、实时地生成编有互联网链接信息的二维条码,使得媒体文件和二维条码图像内容可以分开制作。 [0051] By the present invention this type of the above-described specific embodiment, the method of the present invention, a media player capable of dynamically, in real-time to generate the link information is encoded with the Internet when the two-dimensional bar playing media files, media files, and such two-dimensional barcode image content can be made separately. 这样,就不会出现现有技术的那种媒体文件内容和二维条码图像内容绑定在一起,不能灵活更改的问题。 In this way, it will not appear in the prior art of the kind of media file content and two-dimensional bar code image content bound together, the problem can not be flexible to change. 广告商如果需要修改媒体上一并显示的二维条码信息,采用本发明上述的方法,只需要改变媒体数据记录中与某些媒体文件相应的互联网链接信息,二维条码的信息就会在下次生成时被改变,而无需重新制作整个媒体文件。 Advertisers If you need to modify the two-dimensional bar code information displayed together with the media, using the above method of the present invention, only need to change the media data record information and Internet links to some of the media file information, the corresponding two-dimensional bar will be at the next It is changed to generate, without having to re-create the entire media file.

[0052] 本发明提供的另一类媒体播放方法,是在本发明上述经过改进的媒体播放方法的基础上,进一步增加了将显示设备信息例如:编号、安装的位置信息等,编码到二维条码的步骤,显示设备信息可以在将互联网链接信息编码为二维条码数据时一并被编码。 [0052] Another method for playing media according to the present invention provides, in the improved method of the media player on the basis of the present invention, the display apparatus further increase e.g. information: number, installation position information, the two-dimensional coding step barcode, a display device and encoded information when an Internet link is a two-dimensional bar code data encoded information. 这样,当媒体接受者使用移动设备扫描该二维条码时,不仅可以直接链接到前述互联网链接信息所指向的互联网地址,并且也可以将二维条码内携带的对应的显示设备的信息携带给该互联网地址的接收方,接收方则因此能够采集到是哪个显示设备正在被关注。 Such information, when the media receiver using the mobile device scans the two-dimensional bar code, not only a direct link to the Internet address link information pointing to the Internet, and may also be carrying a two-dimensional bar code corresponding to a display device to carry the Internet address of the recipient, the recipient is therefore able to collect to which the display device is being concerned. 当所有的显示设备实现这样的编码显示设备信息的操作,且大量的媒体接受者扫描了相应的二维条码,接收方就能获得所播放媒体被关注的统计数据。 When all the display apparatus to achieve such encoding information display operation device, and a large number of media scanned recipient of the corresponding QR code, the receiver can get the statistics play media attention.

[0053] 本发明提供的又一类媒体播放方法,是在本发明上述媒体播放方法基础上,进一步增加了将当前的时间信息一并编码到上述第一二维条码数据中的操作步骤。 [0053] Yet another class of the present invention provides a method of the media player, the media player is in the above-described method on the basis of the present invention, further increasing the time information together with the current coding operation to said first step of the two-dimensional bar code data. 通常,显示设备中都具有能够提供时间数据的部件,因此,在将互联网链接信息编码为二维条码数据时,也可以将上述的时间数据一并进行编码。 Typically, the display device having means capable of providing temporal data, and therefore, when an Internet link is a two-dimensional bar code information is encoded data, the above time may be collectively encoded data. 这样,当媒体接受者使用移动设备扫描该二维条码时,不仅可以直接链接到前述互联网链接信息所指向的互联网地址,并且也可以将二维条码内携带的时间数据携带给该互联网地址的接收方,接收方则因此能够采集到是所播放的媒体内容在哪个时间正在被关注。 Thus, when the media receiver using the mobile device scans the two-dimensional bar code, not only a direct link to the Internet address link information pointing to the Internet, and may be carried in the carrying period dimensional bar code data to the Internet address of the receiver party, the recipient is therefore able to collect to be played in the media content being concerned about what time. 当所有的媒体播放方法都能编码时间数据,且大量的媒体接受者扫描了相应的二维条码,接收方就能获得所播放媒体被关注的关于时间的统计数据。 When all methods can play the media data encoding time, and a large number of recipients media scanning the corresponding QR code, the receiver can get statistics on the time of playing media attention.

[0054] 理论上,对于互联网链接地址信息的编码随时都可以进行;而且,在编码结束后,二维条码符号能够立即被生成为二维条码图像。 [0054] In theory, Internet links for encoding address information at any time can be carried out; and, at the end of the coding, a two-dimensional bar code symbols can be generated immediately become two-dimensional bar code image. 尽管如此,这种连续不断地改变二维条码图像的做法客观上会影响到扫描和解码二维条码数据。 The objective will affect Nevertheless, this continuously changing two-dimensional bar code image approach to scanning and decoding a two-dimensional bar code data. 为此,本发明提供的又一类媒体播放的方法,是在本发明上述经过改进的媒体播放方法的基础上,进一步增加了基于定时信号的触发而进行二维条码数据编码的操作。 To this end, the present invention provides still another method of the class of media player, a media player in the improved method of the present invention is based on the operation further increases the two-dimensional bar code data encoded based on the trigger timing signal. 这样至少可以实现如下的两个方面的功能:其一,在从头开始播放一媒体文件时,按照预定的参数(例如:5秒、10秒等)启动定时,当定时信号产生的时候,才启动上述各个技术方案中的编码操作,将那一刻的时间数据编码到二维条码数据中。 This can realize the function of at least the following two aspects: First, when playing a media file from the beginning, in accordance with predetermined parameters (for example: 5 seconds, 10 seconds, etc.) to start timing when the timing signal is generated before starting encoding operation of each of the above technical scheme, the data encoding time moment in the two-dimensional bar code data. 其二,按照预定的参数(例如:5秒、10秒等)自动地定时,当定时信号产生时,读取时间数据,并将其编码到二维条码数据中。 Second, according to predetermined parameters (for example: 5 seconds, 10 seconds, etc.) is automatically timing when the timing signal is generated, the data read time, and the two-dimensional bar code encoding data.

[0055] 在一些媒体显示设备上,会设置有一块主显示屏和若干小显示屏,因此,利用本发明的媒体播放方法,可以在主显示屏上正常地播放媒体文件,而在小显示屏上播放生成的二维条码。 [0055] In some media on a display device, you will be provided with a main display screen and a number of small, therefore, the media player using the method of the present invention, the media file can be played normally in the primary display, and the small display dimensional bar code generated on the player. 但是,也有一些媒体显示设备通常只设置有一块主显示屏,在播放媒体文件时,要同时将采用本发明上述各种技术方案所生成的二维条码显示到仅有的一块主显示屏上,就需要将在播的媒体图像和二维条码图像进行叠加、拼合。 However, there are some media display apparatus is typically provided only a main display, when playing the media file, to the present invention, while the above aspect of the generated QR code displayed on the main display only one, We need to be superimposed on the image and the media broadcast images of the two-dimensional bar code, put together. 为此,在本发明的又一类具体的实施方案中,增设了将上述的第一二维条码图像与所播放媒体文件的图像进行叠加的操作步骤,进行叠加处理后的图像内容再输出到显示屏。 For this reason, a further class of specific embodiments of the present invention, addition of the above-described first operation step of the two-dimensional barcode image and the image file to be played to be superimposed, the superimposed image content processed and then output to display.

[0056] 本发明上述的各种媒体播放方法中还可以进一步增加如下的步骤: [0056] The various media playback process of the invention may further increase the steps of:

[0057] 在播放所述媒体文件时,将与该媒体文件相对应的识别信息发送到互联网的操作步骤;在播放任何一个媒体文件时,都可以将该媒体文件所对应的识别信息经由互联网发送出去。 [0057] When playing the media file, the media file with the identification information corresponding to the operation step the Internet; any identification information while playing a media file, the media file can be transmitted via the corresponding Internet out. 这样,相应的媒体运营商,例如:广告商,就可以通过互联网随时获知相应的显示设备在播媒体的具体信息。 In this way, the appropriate media operators, such as: advertiser, you can learn at any time via the Internet specific information corresponding display device in the broadcast media.

[0058]另外,在播放媒体文件时,还可以将无线通信单元感应到的移动通信设备的信息发送到互联网。 Information [0058] In addition, when playing the media file, the wireless communication unit may also be induced to the mobile communication device is transmitted to the Internet. 上述的这些无线通信单元可以是类似于蓝牙、WiFi技术的近距离双向通信的单元。 The above-described wireless communication unit may be similar to the Bluetooth short-range two-way communication unit WiFi technology. 这些无线通信单元能够测知在其有效范围内移动通信设备的存在。 The wireless communication unit capable of sensing the presence within the effective range of the mobile communication device. 如果存在,本发明的媒体播放方法则可以进一步借助于互联网将其感知到的移动通信设备的信息发送出去。 If there is, media playback method of the present invention can be further sent to the information sensed which the mobile communication device via the Internet. 这样,相应的媒体运营商,例如:广告商,就可以通过互联网随时获知任何一个他所拥有的显示设备周围的移动通信终端的数量等数据。 Thus, the corresponding carrier media, for example: the advertiser, can acquire any number of other mobile communication terminals around a display device in his possession data over the Internet at any time.

[0059] 大多数户外广告、电梯间广告、地铁站广告等,多采用短时间循环播放的方式来播放多个广告媒体。 [0059] most outdoor advertising, elevator advertising, subway stations and other advertising, the use of a short loop mode to play multiple advertising media. 由于媒体接受者在类似这样的公共环境下,停留时间较短,而广告的播放时间也很短(通常每个广告在15秒以内),很多情况下,媒体接受者往往会在一个广告播放完以后对已经播放完的广告还有再看一遍的需求,或者有直接购买广告所对应产品的需求。 Because the media recipients in a public environment like this, a shorter residence time, play time is very short advertisements (usually in less than 15 seconds per ad), in many cases, recipients of media tend to play out in an ad there'll see it again in the demand for advertising has been played, or there is demand for the product corresponding to the direct purchase of advertising. 但是,要等到所有的广告循环一遍以后再播放相应的那个广告时,媒体接受者往往没有足够的时间或者耐心等待。 However, until all of the advertising cycle again and again after that play the corresponding advertising, media recipients often do not have enough time or patience to wait. 为了解决这样的问题,本发明的媒体播放方法还可以进一步增加如下的操作步骤: In order to solve this problem, the media playback method of the present invention may further increase the following steps:

[0060] 在一个或者多个和媒体文件播放完毕后,将前述一个或者多个媒体文件所对应的互联网链接信息,分别编码为一个或者多个第二二维条码数据并生成相应的一个或者多个第二二维条码图像;然后再将前述的一个或者多个第二二维条码图像与当前播放的媒体文件的图像内容进行叠加后输出;而第一二维条码图像和前述的一个或者多个第二二维条码图像相互不叠加,且多个第二二维条码图像之间也相互不叠加。 [0060] After the one or more media files and finished playing, the link information of the Internet to one or more corresponding media files, are encoded as one or more second dimensional bar code data and generate a corresponding plurality or a second two-dimensional bar code image; and then one or more of the second two-dimensional bar code image and outputs the superimposed image content currently playing media file; while the first image and the two-dimensional bar code or a plurality of a second two-dimensional barcode image is not superimposed on each other, but also with each other and do not overlap between the plurality of second two-dimensional barcode image.

[0061] 上述的步骤是为了实现如下的技术效果:当一个媒体文件被播放完以后,后面的媒体文件开始被播放时,一般情况下,前一个媒体文件相对应的二维条码图像也随之而消失。 [0061] In order to achieve the above-described steps are the following technical effects: When a media file is played completely, when the latter starts to be playing the media file, in general, before a media file corresponding to the two-dimensional barcode image also will disappear. 但是,有的时候,媒体接受者依然希望扫描已播放完毕的媒体文件所对应的二维条码;采用这样的一个生成第二二维条码的操作步骤,就可以保证媒体接受者依然能够扫描到已播放完毕的媒体文件所对应的二维条码。 However, sometimes, the recipient still desired media scan broadcasted media file corresponding to the two-dimensional bar code; using such a two-dimensional bar generating a second operation step, the recipient may ensure that the media is still able to scan finished playing media files corresponding to the two-dimensional bar code.

[0062] 需要特别指出的是:本发明上述媒体播放方法的各类具体实施方式,既可以分别独立,也可以任意地组合在一起;在具体的实施过程中,可以根据具体的需要做任意的组合设置。 [0062] Of particular note are: various types of the above-described embodiments of the present invention, the method for playing media, may be each independently, may optionally be combined; In a particular embodiment the process can be done according to the specific needs of any combination setting.

[0063]由上述的多达数十个技术方案可知:本发明的媒体播放方法能够动态、实时地生成二维条码,而无需绑定媒体内容,这样就可灵活地修改媒体文件所对应的互联网链接地址信息,而无需重新制作媒体文件。 [0063] From the above up to dozens of technical solutions: A method for playing media according to the present invention can dynamically, in real time, generate two-dimensional bar code, without binding media content, and can be flexibly modified media file corresponding to the Internet fixup, without having to re-create media files. 在此基础上,还可以根据需要进一步灵活地在二维条码数据中增加诸如:显示设备信息、媒体播放及采集时间等信息,方便了媒体制作商和运营商的统计工作。 On this basis, the flexibility can be further increased in the two-dimensional bar code data as needed, such as: information display device, media player and collection time and other information to facilitate the statistical work of media producers and operators.

[0064] 最后应说明的是:以上各实施例仅用以说明本发明的技术方案,而非对其限制;尽管参照前述各具体实施方式对本发明进行了详细的说明,本领域的普通技术人员应当理解:其依然可以对前述各实施例所记载的技术方案进行修改,或者对其中部分或者全部技术特征进行等同替换;而这些修改或者替换,并不使相应技术方案的本质脱离本发明各实施方式技术方案的范围。 [0064] Finally, it should be noted that: the above embodiments are intended to illustrate the present invention, rather than limiting; While the invention has been described in detail with reference to the foregoing specific embodiments, those skilled in the art it should be understood that: it may still make modifications to the technical solutions in the embodiments described, or to some or all of the technical features equivalents; as such modifications or replacements do not cause the essence of corresponding technical solutions to depart from the respective embodiments of the present invention range way technical solutions.

Claims (7)

  1. 1.一种媒体播放器,包括:存储单元、播放控制单元、二维条码处理单元;所述存储单元设有用于存放一个以上媒体文件的分区、用于存放播放控制文件的分区和用于存放媒体数据记录的分区; 所述播放控制文件中配置有所述播放控制单元用于播放媒体文件的控制参数;所述媒体数据记录中至少记录有:与所述媒体文件相对应的识别信息、与所述识别信息相对应的互联网链接信息; 所述播放控制单元根据所述控制参数播放所述媒体文件; 所述二维条码处理单元包括编码器和二维条码符号生成单元;所述编码器在所述播放控制单元播放所述媒体文件时,获取相应的识别信息,并将与所述识别信息相对应的互联网链接信息编码为二维条码数据;所述二维条码符号生成单元根据所述二维条码数据生成相应的二维条码图像。 1. A media player comprising: a storage unit, the playback control unit, a two-dimensional bar code processing unit; the storage unit is provided with a partition for storing more than one media file, for storing the playback control file for storing partitions and a data recording medium of the partition; the play control file in the playback control unit is arranged for controlling parameters of playing media files; the data recording medium is recorded in at least: identification information corresponding to the media file, and the identification information corresponding to the link information of the Internet; the playback control unit according to the control parameters playing the media file; the two-dimensional bar code processing unit includes an encoder and a 2D barcode symbol generating unit; the encoder when the playback control unit to play the media file, to obtain the corresponding identification information, the Internet and the link information corresponding to the identification information encoded as a two-dimensional bar code data; said two-dimensional bar code symbol generating unit according to the two dimensional bar code data generated corresponding two-dimensional barcode image.
  2. 2.根据权利要求1所述的媒体播放器,其特征在于,所述存储单元还包括用于存放显示设备信息的分区;和/或,所述媒体播放器还设置有时钟单元和/或定时单元; 所述编码器将与所述识别信息相对应的互联网链接信息编码为二维条码数据时,将所述显示设备信息和/或所述时钟单元当前的时间信息一并编码到所述二维条码数据中;和/或,所述编码器获得所述定时单元的定时信号时,将所述显示设备信息和/或所述时钟单元当前的时间信息一并编码到所述二维条码数据中。 The media player according to claim 1, wherein the storage unit further comprises a display device for storing partition information; and / or the media player is also provided with a clock unit and / or timing unit; said encoder and said identification information corresponding to the link information Internet dimensional bar code data is encoded, the information display device and / or the clock unit together with the current time information encoded into the two dimensional bar code data; and / or, the encoder obtains the timing signal of the timing unit, the information display device and / or the clock unit together with the current time information to the two-dimensional bar code encoding data in.
  3. 3.根据权利要求1或2所述的媒体播放器,其特征在于:所述媒体播放器还设有叠加控制单元和/或互联网连接单元和/或对应地设置无线通信单元;所述叠加控制单元将所述二维条码图像与播放控制单元所播放媒体文件的图像进行叠加后输出;和/或,所述播放控制单元播放所述媒体文件时,将所述识别信息经由所述互联网连接单元发送;和/或,所述播放控制单元播放所述媒体文件时,所述无线通信单元将感应到的移动通信设备的信息经由所述互联网连接单元发送。 The media player of claim 1 or claim 2, wherein: the media player is also provided with a control unit superimposing and / or the Internet connection unit and / or provided corresponding to the wireless communication unit; the superimposition control means outputs the two-dimensional barcode image and the image playback control unit displays the media files to be superimposed; and / or, the playback control unit playing the media file, the identification information via the Internet connection unit transmission; information and / or control the playback unit to play the media file, the wireless communication unit to which the sensing device is connected to the mobile communication unit transmits via the Internet.
  4. 4.一种媒体播放方法,包括: 根据配置在播放控制文件中的控制参数播放媒体文件; 在媒体数据记录中找到与所述媒体文件相对应的识别信息和与所述识别信息相对应的互联网链接信息; 将所述互联网链接信息编码为第一二维条码数据,并生成相应的第一二维条码图像; 显示所述媒体文件,并显示所述第一二维条码图像。 A media player, comprising: playing a media file according to the configuration control parameters playback control file; found with the media file corresponding to the identification information and the identification information corresponding to the data record medium Internet link information; the Internet link information encoded as a first two-dimensional bar code data, and generate a corresponding first two-dimensional bar code image; display the media file, and displaying the first two-dimensional barcode image.
  5. 5.根据权利要求4所述的方法,其特征在于:在将所述互联网链接信息编码为第一二维条码数据时,将显示设备信息一并编码到所述第一二维条码数据中;和/或,将当前的时间信息一并编码到所述第一二维条码数据中;和/或,当接收到一定时信号时,将当前的时间信息一并编码到所述第一二维条码数据中。 The method according to claim 4, wherein: when the information is encoded as an Internet link to a first two-dimensional bar code data, device information is displayed together with the first encoded into the two-dimensional bar code data; and / or, together with the current time information to encoded data in the first two-dimensional bar code; and / or, when a timing signal is received, together with the current time information to said first two-dimensional encoding bar code data.
  6. 6.根据权利要求4或5所述的方法,其特征在于: 将所述第一二维条码图像与所播放媒体文件的图像进行叠加后输出;和/或,在播放所述媒体文件时,将所述识别信息发送到互联网;和/或,在播放所述媒体文件时,将无线通信单元感应到的移动通信设备的信息发送到互联网。 6. The method according to claim 4 or claim 5, wherein: the output image after superimposing the first two-dimensional barcode image and the played media file; and / or, when playing the media file, transmitting the identification information to the Internet; and / or, when playing the media file, the wireless communication unit transmits information sensed by the mobile communication device to the Internet.
  7. 7.根据权利要求6所述的方法,其特征在于,还包括:在一个或者多个和媒体文件播放完毕后,将所述一个或者多个媒体文件所对应的互联网链接信息分别编码为一个或者多个第二二维条码数据并生成相应的一个或者多个第二二维条码图像;将所述一个或者多个第二二维条码图像与当前播放的媒体文件的图像内容进行叠加后输出;所述第一二维条码图像和所述一个或者多个第二二维条码图像相互不叠加,且多个第二二维条码图像之间相互不叠加。 7. The method according to claim 6, characterized in that, further comprising: after the one or more media files and finished playing, the information coding for an Internet link or a plurality of media files corresponding to one or a plurality of second two-dimensional bar code data and generates a corresponding one or more second dimensional bar code image; the one or more second two-dimensional bar code image and outputs the superimposed image content currently playing media file; the first two-dimensional barcode image and the one or more second two-dimensional barcode image is not superimposed on each other, and a plurality of mutually non-superimposition between the second two-dimensional barcode image.
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