CN105898378A - Advertisement display method and device - Google Patents

Advertisement display method and device Download PDF

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Publication number
CN105898378A
CN105898378A CN201510926359.6A CN201510926359A CN105898378A CN 105898378 A CN105898378 A CN 105898378A CN 201510926359 A CN201510926359 A CN 201510926359A CN 105898378 A CN105898378 A CN 105898378A
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CN
China
Prior art keywords
advertisement
window
playback
display
flag
Prior art date
Application number
CN201510926359.6A
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Chinese (zh)
Inventor
刘岩
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乐视网信息技术(北京)股份有限公司
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Priority to CN201510926359.6A priority Critical patent/CN105898378A/en
Publication of CN105898378A publication Critical patent/CN105898378A/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26258Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Abstract

The invention provides an advertisement display method and device. The method comprises that first advertisement content data is played in a first play window; a second advertisement display mark is detected; and if the second advertisement display mark is found via detection, a second play window, which plays second advertisement data corresponding to the second advertisement display mark, is displayed in the first play window. According to technical schemes of the invention, multiple advertisements can be played simultaneously in the same play frame, and watching experience of users is improved.

Description

广告展现方法和装置 Ads show a method and apparatus

技术领域 FIELD

[0001]本发明涉及通信技术领域,尤其涉及一种广告展现方法和装置。 [0001] The present invention relates to communication technologies, particularly to a method and apparatus to show ads.

背景技术 Background technique

[0002]当前,广告商在向用户的客户端推送广告时,都是逐条推送。 [0002] Currently, advertisers push ads to users in the client, are one by one push. 当推送的广告较多时需要耗费较长时间进行广告的播放。 When push more ad takes a long time to play the ad. 如果用户仅是想要大致了解所有的广告内容也必须按顺序完整的看完前面的每条广告后才能看到最后一条广告,严重影响用户的观看体验。 If you just want an overview of all advertising content must complete in order to see the ad after reading the last one in front of each ad, seriously affecting the user's viewing experience.

发明内容 SUMMARY

[0003]本发明的实施例提供一种广告展现方法和装置,以实现在同一播放画面中同时播放多条广告,提高用户的观看体验。 [0003] Embodiments of the present invention to provide an apparatus and method of displaying advertising to enable a plurality of players simultaneously in the same ad playing screen, to improve the user's viewing experience.

[0004]为达到上述目的,本发明的实施例的第一方面提供了一种广告展现方法,所述方法包括:在第一播放窗口中播放第一广告内容数据;检测第二广告展现标志;如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口。 [0004] To achieve the above object, a first aspect of the present invention embodiment provides a method of displaying advertising, said method comprising: playing a first advertising content data in a first playback window; second advertisement presentation flag is detected; If it is detected the second advertisement presentation flag is in the first playback play window display has a second advertising presentation flag data corresponding to the second advertisement with second play window.

[0005]优选地,所述如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口包括:如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示与所述第二广告数据对应的显示图标;响应于用户对所述显示图标的指定操作,在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的所述第二播放窗口。 [0005] Preferably, if the detection of the second advertisement presentation flag is in the first playback play a second display window and the second window displays the advertisement presentation flag data corresponding to the second advertisement comprising: if detecting that the second advertisement presentation flag is displayed with the second advertisement data corresponding to the icon displayed on the first display window; in response to user operation of the display icon designated in the displaying a first display window on which the play flag corresponding to second advertisement data in the second display window and the second advertisement presentation.

[0006]可选地,所述在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口的同时还包括:停止播放在所述第一播放窗口中播放的所述第一广告内容数据。 [0006] Alternatively, the display on the first display window displays the advertisement data has a second flag presentation corresponding to said second window displays the advertisement while a second further comprising: stopping the playback of a player playing the first window advertisement content data.

[0007]可选地,所述第二播放窗口中包含关闭所述第二播放窗口的操作项;所述方法还包括:响应于用户点击所述关闭所述第二播放窗口的操作项,或者所述第二广告数据播放结束的触发操作,控制关闭所述第二播放窗口,并恢复播放所述第一播放窗口中的所述第一广告内容数据。 [0007] Alternatively, the second playback window comprising closing the second operation item display window; said method further comprising: in response to the user clicking the closing operation of the second term of the playback window, or the second advertisement data playback end trigger operation, the control to close the second window displays, and resume the playback of the first play of the first window advertisement content data.

[0008]进一步地,所述第二广告展现标志为表征在播放所述第一广告内容数据过程中存在展现所述第二广告内容数据的需求的标志。 [0008] Further, the second advertisement presentation flag of the flag needs to show the second advertisement content data for the characterization of the presence of the first advertisement content data playback process.

[0009]为达到上述目的,本发明的实施例的第二方面提供了一种广告展现装置,所述装置包括:第一播放模块,用于在第一播放窗口中播放第一广告内容数据;标志检测模块,用于检测第二广告展现标志;第二播放模块,用于如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗PO [0009] To achieve the above object, a second aspect of embodiments of the present invention provides an advertising presentation apparatus, the apparatus comprising: a first playback means for playing the first data in the first advertisement content playback window; flag detection means for detecting a second advertising presentation flag; second playback module configured to detect if the second advertisement presentation flag is in the first playback play window display has a second advertising presentation of the the second player window PO flag corresponding to the second advertisement data

[0010]优选地,所述第二播放模块包括:图标显示单元,用于如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示与所述第二广告数据对应的显示图标;控制播放单元,用于响应于用户对所述显示图标的指定操作,在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的所述第二播放窗口。 [0010] Preferably, the second playing module comprising: icon display means for, if the detected second advertisement presentation flag is in the first play of the second window displays a corresponding advertisement data said first control playback unit, in response to the user specified display operation icon displayed on the display window displays the first advertisement with a second advertisement data and the second flag corresponding presentation; display icon two playback window.

[0011 ]可选地,所述第一播放模块还用于,在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口的同时,停止播放在所述第一播放窗口中播放的所述第一广告内容数据。 [0011] Alternatively, the first playing module is further configured to display on the first display window while playing flag has a second display window corresponding to the second advertisement with the second advertisement data presentation, stop playing the play in the first window displays first advertisement content data.

[0012]可选地,所述第二播放窗口中包含关闭所述第二播放窗口的操作项;所述第二播放模块还包括:窗口关闭单元,用于响应于用户点击所述关闭所述第二播放窗口的操作项,或者所述第二广告数据播放结束的触发操作,控制关闭所述第二播放窗口,并触发所述第一播放模块恢复播放所述第一播放窗口中的所述第一广告内容数据。 [0012] Alternatively, the second playback window comprising closing the second operation item display window; the second playing module further comprises: a window closing unit, in response to the user clicks the close a second operation item playback window, or the second advertisement data the playback end trigger operation, the control to close the second window playing, playing the first module and trigger the playback of the first resume playback window The first advertisement content data.

[0013]进一步地,所述第二广告展现标志为表征在播放所述第一广告内容数据过程中存在展现所述第二广告内容数据的需求的标志。 [0013] Further, the second advertisement presentation flag of the flag needs to show the second advertisement content data for the characterization of the presence of the first advertisement content data playback process.

[0014]本发明实施例提供的广告展现方法和装置,在播放当前广告内容时,检测是否有另一广告内容需要展现的特定标志,如果检测到这样的标志则在当前播放窗口上再弹出另一个播放窗口,然后在该另一个播放窗口播放另一广告内容,如此不用等待前一个广告播放完就可展现另一个广告,而且还可通过调节第二个播放窗口的大小实现两个播放窗口的广告同时展现播放,避免了逐一播放广告造成用户观看时间长的不好体验。 [0014] ads show a method and apparatus provided in the embodiment of the present invention, when playing the current advertising content, detecting whether there is specific need to show signs of other advertising content, if such a flag is detected in the current window and then eject another player a playback window, then the window further displays the advertisement content played in another, thus without waiting for completion before a player can show ads another ad, but also to achieve two by adjusting the size of the play window displays a second window At the same time show the ad to play, to play one by one to avoid advertising caused by long time users to watch a bad experience.

附图说明 BRIEF DESCRIPTION

[0015]图1为本发明提供的广告展现方法一个实施例的方法流程图; Method [0015] FIG 1 show the advertisement method of the present invention provides a flowchart of an embodiment;

[0016]图2为本发明提供的在第一播放窗口中播放广告内容数据的样例图; [0016] FIG 2 FIG Sample advertising content data in the first display window provided in the present invention;

[0017]图3为本发明提供的在第二播放窗口中播放广告内容数据的样例图; [0017] FIG 3 Sample advertising content data in a second playback window provided by the present invention;

[0018]图4为本发明提供的广告展现方法另一个实施例的方法流程图; Method [0018] FIG. 4 is another embodiment of the present invention to provide ads to show a flow chart of the method;

[0019]图5为本发明提供的在第一播放窗口中展现显示图标的样例图; [0019] FIG 5 show sample displays icons in a first display window provided in the present invention;

[0020]图6为本发明提供的广告展现装置一个实施例的结构示意图; [0020] FIG. 6 advertisement schematic structural diagram showing an embodiment of the apparatus of the present invention;

[0021]图7为本发明提供的广告展现装置另一个实施例的结构示意图。 [0021] FIG. 7 of the present invention to provide ads to show a schematic configuration of another embodiment of apparatus embodiment.

具体实施方式 Detailed ways

[0022]本发明针对在个人电脑或移动终端上播放广告内容数据进行了优化:在播放当前广告时检测是否有另一广告需要展现,并在需要展现时,在当前播放窗口上再显示另一个播放窗口进行另一个广告的播放,带给用户一种画中画的广告观看效果。 [0022] The present invention is for advertising content on a personal computer or mobile data terminal is optimized: when playing the current detecting whether there is another ad ad need to show, and when required to show, and then displayed in the current window to another player play another window advertising the play, it gives the user one kind of picture in picture viewing advertising.

[0023] 实施例一 [0023] Example a

[0024]图1为本发明提供的广告展现方法一个实施例的方法流程图。 Method [0024] FIG 1 show the advertisement method of the present invention provides a flowchart of an embodiment.

[0025]参照图1,在步骤SI 10,在第一播放窗口中播放第一广告内容数据。 [0025] Referring to FIG. 1, 10, playing the first data in the first advertisement content playback window in step SI.

[0026]所述的第一播放窗口可以为在当前播放器中显示的广告播放画面所在的窗口。 [0026] The first screen displays a window where the window can be played as advertisements displayed in the current player. 如图2所示,为在第一播放窗口中播放广告内容数据的样例图。 2, the advertising content is playing in the first window, the sample data of FIG.

[0027] 在步骤S120,检测第二广告展现标志。 [0027] In step S120, the detection of a second advertisement to show the flag.

[0028]该第二广告展现标志为表征在播放第一广告内容数据过程中存在展现第二广告内容数据的需求的标志。 [0028] The second advertisement presentation flag for the characterization of a first ad content playing process data show the presence of the second marker needs advertisement content data.

[0029]例如,在从网络侧下载接收第一广告内容数据时,若该广告内容数据在播放时预先已存在另一广告即第二广告展现的需求,那么在接收第一广告内容数据的同时媒体客户端也会接收到如内嵌的第二广告插播点的数据,该第二广告插播点与第一广告内容数据中的播放时间点或数据偏移值相应。 [0029] For example, upon receiving the first advertisement downloading content data from the network side, if the advertisement data content previously existed when another advertisement is played to show the second advertisement requirements, then the first advertisement content while receiving the data media client will receive the data as a second embedded cue point, the second point of playback time of the cue from the first content data or advertisement data corresponding to an offset value.

[0030]在这种情况下,所述检测第二广告展现标志的处理包括:检测第一广告内容数据是否播放到播放时间点或数据偏移值。 Processing [0030] In this case, the second advertisement presentation flag detecting comprises: detecting whether the first advertisement content data to the playback time or playback data point offset values. 在所述检测中,待展现的第二广告在媒体播放过程中插播的播放时间点或数据偏移值即视为上述的第二广告展现标志。 In the detection, the playback time point of the second advertisement to be presented in the media stream during playback or data offset value of the second advertisement is deemed to exhibit the above-described flag.

[0031]或者,在从网络侧下载第一广告内容数据时,该第一广告内容数据在播放时没有预先存在第二广告展现的需求,展现第二广告的需求是在播放第一广告内容的过程中,通过从服务器接收第二广告插播消息获得的。 [0031] Alternatively, when the first advertisement downloading content data from the network side, the first advertisement content data show no presence of the second ad demand advance during playback, the presentation needs second advertisement is a first advertisement content playing process, by stream server receives a message from the second ad. 在这种情况下,所述检测第二广告展现标志的处理包括:检测是否接收到如上第二广告插播消息。 Processing in this case, the second advertisement presentation mark detecting comprises: detecting whether a commercial break as a second message. 在所述检测中,该第二广告插播消息即视为上述的第二广告展现标志。 In the detection, i.e. the second advertisement message stream is regarded as the second advertising presentation flag.

[0032]如果检测到第二广告展现标志,则在步骤S130,在第一播放窗口上显示播放有与第二广告展现标志对应的第二广告数据的第二播放窗口。 [0032] If the detected second advertisement presentation flag, then at step S130, the player displayed on the first window displays the advertisement data has a second flag to show the second advertisement corresponding to the second display window.

[0033]所述的第二播放窗口是区别于第一播放窗口,并在第一播放窗口前端新增设的播放窗口。 [0033] The second window is different from the first playback play window, and the front end of the first playback play window newly created window. 该第二播放窗口用于播放第二广告数据内容。 The second playback window for playing second advertisement data content. 具体地,该第二播放窗口可采用页面叠加、浮卡等方式进行展现。 Specifically, the second player may take a page overlay window, floating cards and other ways to show.

[0034]具体地,如图3所示,为在第二播放窗口中播放广告内容数据的样例图,该第二播放窗口的尺寸可以设置为小于第一播放窗口,从而在整体画面上给用户一种画中画的播放效果。 [0034] Specifically, as shown in FIG. 3, FIG sample advertisement content to play in the second play data window, the window size of the second player may be set smaller than the first window displays, on the entire screen giving user one kind of picture in picture playback.

[0035]本发明提供的广告展现方法,在播放当前广告内容时,检测是否有另一广告内容需要展现的特定标志,如果检测到这样的标志则在当前播放窗口上再弹出另一个播放窗口,然后在该另一个播放窗口播放另一广告内容,如此不用等待前一个广告播放完就可展现另一个广告,实现两个播放窗口的广告同时展现播放,避免了逐一播放广告造成用户观看时间长的不好体验。 [0035] The present invention provides method of displaying advertising, the advertising content during playback of the current detecting whether there is a particular need to show signs of other advertising content, if such a flag is detected again play another pop-up window displays the current window, the other players then play another window advertising content, so no need to wait before you can show an ad to play out another ad to achieve two of the playback window to show the ad while playing, playing one by one to avoid advertising caused by long time users to watch bad experience.

[0036] 实施例二 [0036] Second Embodiment

[0037]图4为本发明提供的广告展现方法另一个实施例的方法流程图,可视为图1所示方法实施例的一种具体实现方式。 Method [0037] FIG. 4 is another embodiment of the present invention to provide ads to show a flowchart of the method can be considered one specific implementation of this embodiment of the method shown in FIG. 如图4所示,该广告展现方法具体包括如下步骤: As shown, the advertisement presentation method 4 includes the following steps:

[0038] S410,在第一播放窗口中播放第一广告内容数据。 [0038] S410, the first player in the first advertisement content data playback window. S410与SllO内容相同。 S410 SllO with the same content.

[0039] S420,检测第二广告展现标志。 [0039] S420, detecting a second advertisement to show the flag. S420与S120内容相同。 S420 and S120 the same content.

[0040]本实施例中,给出了上述S130的一种具体实现方式,因此在S420之后,可继续执行S430〜S440来完成第二广告播放的过程。 [0040] In this embodiment, given a specific implementation of the above-described S130, S420 after thus, we can continue to complete execution S430~S440 second advertisement played.

[0041 ] S430,如果检测到第二广告展现标志,则在第一播放窗口上显示与第二广告数据对应的显示图标。 [0041] S430, if the detected second flag to show advertisements, and the second icon is displayed advertisement data corresponding to the first play window.

[0042]区别于现有技术中,根据插播广告需求直接展现广告内容的技术方案,本实施中采用先显示第二广告数据对应的显示图标的方式预先告知用户在当前播放第一广告时,有插播第二广告需要展现,而并未一次性完全播放出第二广告内容,从而避免了对用户观看当前第一广告数据造成干扰。 [0042] distinguished from the prior art, according to the needs of commercials directly representing the advertisement aspect, the present first embodiment uses second display advertisement data corresponding to the icon display mode to inform the user when a current pre-playing the first advertisement with the second advertising spots need to show, but did not play a second full-time advertising content, thus avoiding the user to view the current first advertising data caused by interference. 如图5所示,为本发明提供的在第一播放窗口中展现显示图标的样例图。 5, the present invention provides a sample exhibits FIG icons displayed in the first play window.

[0043]这里说明,由于显示图标只是用于告知用户有第二广告内容需要展现的提示标识,因此其在屏幕中展现所需的空间范围可以很小,对播放的第一广告数据造成的干扰可忽略。 [0043] described here, because the icon is displayed only used to inform the user of the second advertising content needs to show the prompt identification, so the space needed to show the range may be small on the screen, the first advertisement data interference caused by playing Ignorable. 对于显示图标在展现时的具体样式形态本实施例不作限定;具体地,可以在半透明的背景下显示作为显示广告提示的文字或图像以作为显示上述显示图标的一种实现方式。 For the particular icon displayed when the presentation style form is not limited to the present embodiment; in particular, may be displayed in a display background translucent advertising prompt text or image in one implementation described above as a display icon is displayed.

[0044]在所述显示图标被显示后,用户可通过对所述显示图标执行指定操作(如点击所述显示图标或将鼠标移至所述广告提示标识上)来观看第二广告内容。 [0044] After the display icon is displayed, the user can perform the specified operation display icon (such as a click or mouse over the icon identifying the advertisement display prompts) to view the contents of the second advertisement.

[0045]此时,在步骤S440,响应于用户对显示图标的指定操作,在第一播放窗口上显示播放有与第二广告展现标志对应的第二广告数据的第二播放窗口。 [0045] In this case, in step S440, the response to the specified display operation icon, displayed on the first display window displays the user has to show a second advertisement data corresponding to the second flag ad second display window. 其中显示第二播放窗口及在第二播放窗口中播放第二广告内容数据的操作可参见S130的相应内容。 Wherein the display displays the second window, and displays the second advertisement in the second content data playback window operation S130 may refer to the corresponding content.

[0046]具体地,当用户对显示图标进行预设的指定操作后,媒体客户端可根据该指定操作展现相应的第二广告内容。 [0046] Specifically, when a user specifies a predetermined display operation icons, the media client may correspond to the second advertisement presentation based on the contents of the specified operation. 相应的第二广告内容可以为与接收的上述第二广告插播点相对应的待插播的广告内容,可以在接收第一广告内容数据以及第二广告插播点的数据时或之后接收获得;或者为在接收第二广告插播消息后,接收的待插播的广告内容。 Or after receiving obtained when the second advertisement corresponding to the second content may be a cue point corresponding to the received advertisement content to be a stream of data may be received first advertisement and second advertisement content stream data point; or a upon receiving the second advertisement message stream, the received stream of advertising content to be. 本实施例对接收第二广告内容的具体方式不做限定。 DETAILED DESCRIPTION This embodiment of the second received advertising content is not limited. 具体地,上述第二广告内容具体可以为广告标语、图片或视频。 Specifically, the second ad content specifically for the advertising slogans, pictures or video.

[0047]优选地,在显示上述第二播放窗口进行第二广告播放的同时,可停止播放在第一播放窗口中播放的第一广告内容数据。 [0047] Preferably, while displaying the second window displays second advertisement play, stop playback of the first play of the advertisement content data playback in a first window. 以避免用户观看两个播放窗口的广告内容产生的凌乱感。 In order to prevent users from viewing advertising content a sense of messy play two windows generated.

[0048] 进一步地,如果用户在预定时间内未对显示图标进行指定操作,则隐退显示图标。 [0048] Further, if the user does not operate to display an icon is specified within a predetermined time, the display icon retreat.

[0049]进一步地,如图3中所示,在第二播放窗口中还可设置包含关闭第二播放窗口的操作项(如标识为“ X”的操作项)。 [0049] Further, as shown in FIG. 3, in the second set may further comprise playback window closing operation of the second term of the playback window (operation item identification such as an "X").

[0050]在此基础上,当用户点击该关闭第二播放窗口的操作项,或者第二广告数据播放结束后,媒体播放器可控制关闭该第二播放窗口,并恢复播放第一播放窗口中的第一广告内容数据,使得用户继续观看第一广告内容数据的雨下内容。 [0050] Based on this, when the user clicks the closing operation of the second term of the playback window, or the second advertisement data has finished playing, the media player can turn off the second display window, and a first resume playback window the first advertisement content data, allowing users to continue watching content rained the first advertisement content data.

[0051]当然,播放第一广告内容数据的过程中,可以多次触发开启第二播放窗口进行相应的第二广告内容数据的播放,而且还可自如调节第二播放窗口的大小和位置。 Process [0051] Of course, the first play of the advertisement content data may repeatedly trigger the opening of the second window displays second advertisement corresponding play content data, but also to freely adjust the size and position of the second play window.

[0052]本发明实施例提供的广告展现方法,在图1所示实施例的基础上,一方面,在检测到有第二广告需要展现的特定标志后,先进行显示图标的展示,以提示用户是否对显示图标进行指定操作以查看第二广告内容;另一方面,作为第二广告内容展现后的补充方案,本实施例在第二播放窗口中增设的关闭播放窗口的操作项,并在用户主动触发关闭播放窗口的操作,或是第二广告内容数据播放完成后,关闭第二播放窗口,以使得用户继续观看第一播放窗口中的广告内容数据,还原用户的观看场景。 Ad presentation method according to an embodiment [0052] The present invention, in the embodiment shown in FIG. 1 on the one hand, upon detection of specific markers need to show a second ad, the first icon is displayed on display to prompt a whether a user operation for designating a display icon to view the contents of the second advertisement; on the other hand, as a supplement to a second embodiment the advertising content presentation, the operation items in a second additional embodiment playback window to close the window displays the present embodiment, and active users trigger the playback window closing operation or the second advertisement content data playback is completed, close the window, the second play, so that the user continues to view the advertisement data of the first content playback window, reducing the user viewing the scene.

[0053] 实施例三 [0053] Example three

[0054]图6为本发明提供的广告展现装置一个实施例的结构示意图,可用于执行如图1所示实施例的方法步骤。 Schematic structural diagram of an embodiment of the apparatus Ad [0054] FIG 6 show the present invention provides, a method can be used in the embodiment 1 executes steps shown in FIG.

[0055]参照图6,该广告展现装置具体包括第一播放模块610、标志检测模块620和第二播放模块630。 [0055] Referring to Figure 6, the advertisement presentation means comprises a first playing module 610, and a second mark detection module 620 displays the module 630.

[0056]第一播放模块610,用于在第一播放窗口中播放第一广告内容数据;标志检测模块620,用于检测第二广告展现标志;第二播放模块630,用于如果检测到第二广告展现标志,则在第一播放窗口上显示播放有与第二广告展现标志对应的第二广告数据的第二播放窗□ O [0056] The first play module 610 for playing the first data in the first advertisement content playback window; mark detection module 620 for detecting a flag to show the second advertisement; second playback module 630, if it is detected for the first show two advertising signs, displays the window on the first player has a second presentation of the advertisement data of the second flag corresponding to the second ad window displays □ O

[0057]本发明提供的广告展现装置,在播放当前广告内容时,检测是否有另一广告内容需要展现的特定标志,如果检测到这样的标志则在当前播放窗口上再弹出另一个播放窗口,然后在该另一个播放窗口播放另一广告内容,如此不用等待前一个广告播放完就可展现另一个广告,而且还可通过调节第二个播放窗口的大小实现两个播放窗口的广告同时展现播放,避免了逐一播放广告造成用户观看时间长的不好体验。 Ads provided by the invention [0057] The present apparatus exhibits, when playing the current advertising content, detecting whether there is specific need to show signs of other advertising content, if such a flag is detected in the current window and then displays the popup window further displays, in this window then another player playing another ad content, ad thus does not wait finished playing before another can show ads, but may also be implemented by two displays ads adjusting the size of the window displays a second window to show the play while to avoid the advertising caused by one player a long time user watch a bad experience.

[0058]在此基础上,如图7所示,上述广告展现装置中,第二播放模块630具体包括:图标显示单元631,用于如果检测到第二广告展现标志,则在第一播放窗口上显示与第二广告数据对应的显示图标;控制播放单元632,用于响应于用户对显示图标的指定操作,在第一播放窗口上显示播放有与第二广告展现标志对应的第二广告数据的第二播放窗口。 [0058] Based on this, shown in Figure 7, the advertisement presentation device, the second playback module 630 comprises: icon display unit 631, for detecting if the second advertisement presentation flag is in the first play window and a second display advertisement data corresponding to the icon display; playback control unit 632, in response to user-specified display operation on the icon displayed on the first display window and displays the second advertisement data corresponding to the second advertisement presentation flag the second playback window.

[0059]进一步地,上述第一播放模块610还用于,在第一播放窗口上显示播放有与第二广告展现标志对应的第二广告数据的第二播放窗口的同时,停止播放在第一播放窗口中播放的第一广告内容数据。 [0059] Further, the first module 610 is further configured to playback, playback displayed on the first window displays the advertisement data has a second flag to show the second advertisement corresponding to the second window while playing, stop playing the first the first advertisement content data playback window to play.

[0060]进一步地,上述第二播放窗口中还包含关闭所述第二播放窗口的操作项;相应的,第二播放模块630还包括:窗口关闭单元633,用于响应于用户点击关闭第二播放窗口的操作项,或者第二广告数据播放结束的触发操作,控制关闭第二播放窗口,并触发第一播放模块610恢复播放第一播放窗口中的第一广告内容数据。 [0060] Further, the second playback window further comprises closing the second operation item display window; corresponding, second playback module 630 further comprises: a window closing unit 633, in response to a second user clicks the close operation item playback window, or the second advertisement data the playback end trigger operation, the control to close the second window displays, and trigger the first module 610 displays the first advertisement content playback resume playing the first data window.

[0061]进一步地,上述第二广告展现标志为表征在播放第一广告内容数据过程中存在展现第二广告内容数据的需求的标志。 [0061] Further, the second flag of the flag needs to show ads show a second advertisement content data is characterized by the presence of the first advertisement content data playback process.

[0062] 进一步地,上述图标显示单元631还用于,如果用户在预定时间内未对显示图标进行指定操作,则隐退显示图标。 [0062] Further, the icon display unit 631 is further configured to, if the user does not operate to display an icon is specified within a predetermined time, the display icon retreat.

[0063]本发明实施例提供的广告展现装置,一方面,在检测到有第二广告需要展现的特定标志后,先进行显示图标的展示,以提示用户是否对显示图标进行指定操作以查看第二广告内容;另一方面,作为第二广告内容展现后的补充方案,本实施例在第二播放窗口中增设的关闭播放窗口的操作项,并在用户主动触发关闭播放窗口的操作,或是第二广告内容数据播放完成后,关闭第二播放窗口,以使得用户继续观看第一播放窗口中的广告内容数据,还原用户的观看场景。 [0063] Ad an embodiment of the present invention exhibit apparatus, on the one hand, upon detection of a particular marker with a second advertisement need to show the first icon is displayed on display to prompt the user whether to display the icon to view the first designation operation two advertising content; the other hand, as a supplement to a second embodiment the advertising content presentation, the present operation item in a second additional embodiment playback window to close the window displays embodiment, active trigger and close the window displays a user operation, or second advertisement contents data playback is completed, close the window, the second play, so that the user continues to view the advertisement data of the first content playback window, reducing the user viewing the scene.

[0064]上述根据本发明的方法和装置可在硬件、固件中实现,或者被实现为可存储在记录介质(诸如CD R0M、RAM、软盘、硬盘或磁光盘)中的软件或计算机代码,或者被实现通过网络下载的原始存储在远程记录介质或非暂时机器可读介质中并将被存储在本地记录介质中的计算机代码,从而在此描述的方法可被存储在使用通用计算机、专用处理器或者可编程或专用硬件(诸如ASIC或FPGA)的记录介质上的这样的软件处理。 [0064] The methods and devices according to the present invention may be implemented in hardware, firmware, or be implemented as a storage (such as a CD R0M, RAM, a floppy disk, a hard disk) in the software or computer code in a recording medium, or It is downloaded through the network originally stored on a remote recording medium or a non-transitory machine readable medium and computer code is stored in a local recording medium, so that the method described herein may be stored in general purpose computers, special purpose processors such software or programmable or dedicated hardware (such as an ASIC or FPGA) processing a recording medium. 可以理解,计算机、处理器、微处理器控制器或可编程硬件包括可存储或接收软件或计算机代码的存储组件(例如,RAM、R0M、闪存等),当所述软件或计算机代码被计算机、处理器或硬件访问且执行时,实现在此描述的处理方法。 It will be appreciated, a computer, a processor, controller or the programmable hardware include a microprocessor may store or receive software or computer code storage components (e.g., RAM, R0M, flash memory, etc.), when the computer software or computer code, and when the processor or hardware implement the processing methods described herein. 此外,当通用计算机访问用于实现在此示出的处理的代码时,代码的执行将通用计算机转换为用于执行在此示出的处理的专用计算机。 Further, when a general purpose computer accesses code for implementing the processing shown herein, the execution code of the general purpose computer into a special purpose computer for executing the processing shown herein.

[0065]以上所述,仅为本发明的具体实施方式,但本发明的保护范围并不局限于此,任何熟悉本技术领域的技术人员在本发明揭露的技术范围内,可轻易想到变化或替换,都应涵盖在本发明的保护范围之内。 [0065] The above are only specific embodiments of the present invention, but the scope of the present invention is not limited thereto, any skilled in the art in the art within the technical scope of the present invention is disclosed, variations may readily occur or Alternatively, it shall fall within the protection scope of the present invention. 因此,本发明的保护范围应以所述权利要求的保护范围为准。 Accordingly, the scope of the present invention should be defined by the scope of the claims.

Claims (10)

1.一种广告展现方法,其特征在于,所述方法包括: 在第一播放窗口中播放第一广告内容数据; 检测第二广告展现标志; 如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口。 CLAIMS 1. A method of displaying advertising, characterized in that, the method comprising: playing a first advertising content data in a first playback window; second advertisement presentation flag is detected; if it is detected the second advertisement presentation flag, then on the display window displays the first play with a flag showing a second advertisement data corresponding to the second advertisement with the second display window.
2.根据权利要求1所述的方法,其特征在于,所述如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口包括: 如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示与所述第二广告数据对应的显示图标; 响应于用户对所述显示图标的指定操作,在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的所述第二播放窗口。 The method according to claim 1, wherein, if the detection of the second flag advertising presentation is displayed to the player with a second advertisement in presentation flag corresponding to the first display window the second window displays second advertisement data comprises: if detecting that the second advertisement presentation flag is displayed with the second advertisement corresponding to the data icon displayed on said first display window; in response to the user designation operation display icons, displayed on the display window displays the first marker with said second advertisement data corresponding to a second display window and the second advertisement presentation.
3.根据权利要求2所述的方法,其特征在于,所述在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口的同时还包括: 停止播放在所述第一播放窗口中播放的所述第一广告内容数据。 3. While the method according to claim 2, wherein said second display displays the second advertisement with the advertisement data corresponding to the second flag exhibits play window in the first window further displays comprising: stop playing the play in the first window displays first advertisement content data.
4.根据权利要求2或3所述的方法,其特征在于,所述第二播放窗口中包含关闭所述第二播放窗口的操作项; 所述方法还包括: 响应于用户点击所述关闭所述第二播放窗口的操作项,或者所述第二广告数据播放结束的触发操作,控制关闭所述第二播放窗口,并恢复播放所述第一播放窗口中的所述第一广告内容数据。 4. The method of claim 2 or claim 3, wherein said second playback window comprising closing the second operation item display window; the method further comprising: in response to the user clicking the closing of the said second operation item playback window, or the second advertisement data the playback end trigger operation, the control to close the second window displays, and resume the playback of the first play of the first window advertisement content data.
5.根据权利要求1所述的方法,其特征在于,所述第二广告展现标志为表征在播放所述第一广告内容数据过程中存在展现所述第二广告内容数据的需求的标志。 5. The method according to claim 1, wherein the second advertisement presentation flag of the flag needs to show the second advertisement content data for the characterization of the presence of the first advertisement content data playback process.
6.一种广告展现装置,其特征在于,所述装置包括: 第一播放模块,用于在第一播放窗口中播放第一广告内容数据; 标志检测模块,用于检测第二广告展现标志; 第二播放模块,用于如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口。 An advertising presentation apparatus, wherein, said means comprising: a first playback means for playing the first data in the first advertisement content playback window; flag detection means for detecting a second advertising presentation flag; second playback means for detecting if the second advertisement to show the flag is in the first playback play window display has a second advertising presentation flag data corresponding to the second advertisement with second play window.
7.根据权利要求6所述的装置,其特征在于,所述第二播放模块包括: 图标显示单元,用于如果检测到所述第二广告展现标志,则在所述第一播放窗口上显示与所述第二广告数据对应的显示图标; 控制播放单元,用于响应于用户对所述显示图标的指定操作,在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的所述第二播放窗口。 7. The device according to claim 6, wherein said second playback module comprising: icon display means for, if the detected second flag advertising presentation is displayed on the first display window the second advertisement corresponding to display data icons; playback control unit, in response to the user specified display operation icon, the display of the play with a second advertisement in presentation flag corresponding to the first display window the second advertisement data in the second display window.
8.根据权利要求7所述的装置,其特征在于,所述第一播放模块还用于,在所述第一播放窗口上显示播放有与所述第二广告展现标志对应的第二广告数据的第二播放窗口的同时,停止播放在所述第一播放窗口中播放的所述第一广告内容数据。 8. The apparatus according to claim 7, wherein said first playing module is further configured to display on the first display window displays the second advertisement with the second advertisement data corresponding to the flag exhibits while the second play window, stop playing the play in the first window displays first advertisement content data.
9.根据权利要求7或8所述的装置,其特征在于,所述第二播放窗口中包含关闭所述第二播放窗口的操作项;所述第二播放模块还包括: 窗口关闭单元,用于响应于用户点击所述关闭所述第二播放窗口的操作项,或者所述第二广告数据播放结束的触发操作,控制关闭所述第二播放窗口,并触发所述第一播放模块恢复播放所述第一播放窗口中的所述第一广告内容数据。 9. The apparatus of claim 7 or claim 8, wherein said second playback window comprising closing the second operation item display window; the second playing module further comprises: a window closing unit, with in response to the user clicking the closing operation of the second term of the playback window, or the second advertisement data the playback end trigger operation, the control to close the second window displays, and triggering the first resume playback module said first window displays the content data in the first advertisement.
10.根据权利要求6所述的装置,其特征在于,所述第二广告展现标志为表征在播放所述第一广告内容数据过程中存在展现所述第二广告内容数据的需求的标志。 10. The apparatus according to claim 6, wherein the second advertisement presentation flag of the flag needs to show the second advertisement content data for the characterization of the presence of the first advertisement content data playback process.
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