CN105701154B - Advertisement sweep-out method and device - Google Patents

Advertisement sweep-out method and device Download PDF

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Publication number
CN105701154B
CN105701154B CN201511020510.6A CN201511020510A CN105701154B CN 105701154 B CN105701154 B CN 105701154B CN 201511020510 A CN201511020510 A CN 201511020510A CN 105701154 B CN105701154 B CN 105701154B
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CN
China
Prior art keywords
advertisement
control
removed
removing
removes
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CN201511020510.6A
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Chinese (zh)
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CN105701154A (en
Inventor
徐子闻
许陶然
沈艳慧
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腾讯科技(深圳)有限公司
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Priority to CN201511020510.6A priority Critical patent/CN105701154B/en
Publication of CN105701154A publication Critical patent/CN105701154A/en
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Publication of CN105701154B publication Critical patent/CN105701154B/en

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Abstract

The invention discloses a kind of advertisement sweep-out method and devices, belong to field of computer technology.The described method includes: whether showing advertisement on detection application program, system desktop or screen current page;When at least one of the application program, system desktop and screen current page show advertisement, control is removed in activation advertisement;Control is removed using the advertisement, and processing is purged to the advertisement of display.The present invention, which is solved, removes control since user need to only trigger advertisement, can be purged to all advertisements on current page, solve the technical issues of being easy false triggering advertisement and low efficiency when removing advertisement manually in the prior art;Achieve the effect that improve advertisement elimination efficiency.

Description

Advertisement sweep-out method and device

Technical field

The present invention relates to field of computer technology, in particular to a kind of advertisement sweep-out method and device.

Background technique

User usually has more advertisement when browsing webpage on webpage, these advertisements on webpage seriously affect Normal browsing of the user to webpage.

In order to reduce the influence of these advertisements, user usually requires successively to click the closing control on each advertisement windows manually Part, successively to remove these advertisements.

User is easy other regions of false triggering advertisement when removing advertisement manually, so as to cause advertisement page is entered, because This this manual mode for removing advertisement, not only low efficiency, but also it is easy to false triggering advertisement.

Summary of the invention

False triggering advertisement and low efficiency are easy when in order to solve the problems, such as to remove advertisement manually in the prior art, the present invention is real It applies example and provides a kind of advertisement sweep-out method and device.The technical solution is as follows:

In a first aspect, providing a kind of advertisement sweep-out method, it is applied in electronic equipment, which comprises

Whether advertisement is shown on detection application program, system desktop or screen current page;

When at least one of the application program, system desktop and screen current page show advertisement, activation is wide It accuses and removes control;

When control is removed in the advertisement to be triggered, the advertisement is obtained in the application program, system desktop or screen Initial position on current page;

It controls the advertisement and removes movement from control from respective initial position to the advertisement, in the process of moving, It controls the advertisement to be gradually reduced, after the advertisement is moved at the advertisement removing control, hides or eliminate described wide It accuses.

Second aspect provides one kind and provides a kind of advertisement remove device, is applied in electronic equipment, described device packet It includes:

Whether detection module shows advertisement on application program, system desktop or screen current page for detecting;

Active module, for being shown when at least one of the application program, system desktop and screen current page When advertisement, control is removed in activation advertisement;

First removes module, for obtaining the advertisement described using journey when the advertisement removes control and is triggered Initial position on sequence, system desktop or screen current page;The advertisement is controlled from respective initial position to the advertisement Movement at control is removed, in the process of moving, the advertisement is controlled and is gradually reduced, be moved into the advertisement in the advertisement After removing at control, the advertisement is hidden or eliminated.

The third aspect provides one kind and provides a kind of advertisement remove device, is applied in electronic equipment, described device packet It includes:

Processor;

For storing the memory of the processor-executable instruction;

Wherein, the processor is configured to:

Whether advertisement is shown on detection application program, system desktop or screen current page;

When at least one of the application program, system desktop and screen current page show advertisement, activation is wide It accuses and removes control;

When control is removed in the advertisement to be triggered, the advertisement is obtained in the application program, system desktop or screen Initial position on current page;

It controls the advertisement and removes movement from control from respective initial position to the advertisement, in the process of moving, It controls the advertisement to be gradually reduced, after the advertisement is moved at the advertisement removing control, hides or eliminate described wide It accuses.

Fourth aspect, provides a kind of computer readable storage medium, and the computer-readable recording medium storage has journey Sequence, described program are executed by processor to realize advertisement sweep-out method as described in relation to the first aspect.

Technical solution provided in an embodiment of the present invention has the benefit that

By when determining that at least one of application program, system desktop and screen current page show advertisement, directly It connects and processing is purged to the advertisement of display using the advertisement removing control after activation;It is wide due to that can determine whether to exist automatically It accuses, and is determining that automatic that advertisement is activated to remove control, which removes control can be by all advertisements of display there are when advertisement It is purged, does not need user and advertisement is successively removed manually, therefore solve and be easy when removing advertisement manually in the prior art The technical issues of false triggering advertisement and low efficiency;Achieve the effect that improve advertisement elimination efficiency.

Detailed description of the invention

To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing.

Fig. 1 is the method flow diagram of the advertisement sweep-out method provided in one embodiment of the invention;

Fig. 2A is that the method flow diagram of advertisement sweep-out method is provided in another embodiment of the present invention;

Fig. 2 B is that schematic diagram is arranged in predetermined position in one embodiment of the invention;

Fig. 2 C is that the method flow diagram for removing the advertisement on current page is realized in one embodiment of the invention;

Fig. 2 D is that a center element is shown in the form of black hole at the center that control is removed in advertisement in one embodiment of the invention The schematic diagram of element;

Fig. 2 E is the schematic diagram mobile to center simultaneously of the advertisement in one embodiment of the invention on control current page;

Fig. 2 F is to remove to extend for showing the extension for removing result at control in advertisement in one embodiment of the invention The schematic diagram in region;

Fig. 2 G be in one embodiment of the invention after the advertisement of current page is removed and advertisement remove control quilt When triggering, prompting the user with current page, there is no the schematic diagrames of the prompt of advertisement;

Fig. 2 H is the functional character interacted for showing user with advertisement removing control in one embodiment of the invention to user Method flow graph;

Fig. 2 I is that control is removed in the advertisement when advertisement is removed and stopped on control of directive property element in one embodiment of the invention The schematic diagram of the animated aspect shown;

Fig. 2 J is that directive property element leaves advertisement removing control institute exhibition when control is removed in advertisement in one embodiment of the invention The schematic diagram of the animated aspect shown;

Fig. 3 is the block diagram of the advertisement remove device provided in one embodiment of the invention;

Fig. 4 is the block diagram of the advertisement remove device provided in another embodiment of the present invention;

Fig. 5 is the structural block diagram of the electronic equipment provided in one embodiment of the invention.

Specific embodiment

To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention Formula is described in further detail.

Referring to FIG. 1, it illustrates the method flow diagrams of advertisement sweep-out method provided by one embodiment of the present invention.This is wide Accusing sweep-out method can be applied in electronic equipment, which may include computer, tablet computer, mobile phone, net book, more Media player etc..As shown in Figure 1, the advertisement sweep-out method may include steps of:

Step 102, it detects on application program, system desktop or screen current page and whether shows advertisement.

Step 104, when at least one of application program, system desktop and screen current page show advertisement, swash Sandwich man removes control.

Step 106, control being removed using the advertisement, processing is purged to the advertisement of display.

In conclusion advertisement sweep-out method provided in this embodiment, by determining application program, system desktop and screen When at least one of current page shows advertisement, control directly is removed using the advertisement after activation, the advertisement of display is carried out Removing processing;Due to that can determine whether that automatically there are advertisements, and determining that control is removed in automatic activation advertisement there are when advertisement Part, the advertisement are removed control and can be purged all advertisements of display, do not need user and successively remove to advertisement manually, because This solves the technical issues of being easy false triggering advertisement and low efficiency when removing advertisement manually in the prior art;It is wide raising has been reached Accuse the effect of elimination efficiency.

Fig. 2A is please referred to, it illustrates the method flow diagrams for the advertisement sweep-out method that another embodiment of the present invention provides. The advertisement sweep-out method can be applied in electronic equipment, which may include computer, tablet computer, mobile phone, online Sheet, multimedia player etc..As shown in Figure 2 A, which may include steps of:

Step 201, it detects on application program, system desktop or screen current page and whether shows advertisement, when using journey When at least one of sequence, system desktop and screen current page show advertisement, control is removed in activation advertisement.

Application program said here includes browser, chat software etc., when application program, system desktop and screen are worked as When at least one of preceding page shows advertisement, control is removed in activation advertisement.The present embodiment removes control to activation advertisement Mode is not especially limited.

In one possible implementation, user is not influenced to the browsing of current page to allow advertisement to remove control, Control is removed in activation advertisement can be accomplished in that controlling advertisement removing control is suspended in the form of floating window using journey On sequence, system desktop or screen current page.That is, control is removed in control advertisement is located at the upper layer of current page, in order to Family is controlled.

In one possible implementation, advertisement removing control is controlled to be shown in the pre-position of current page Show.The pre-position of current page said here can remove application settings by the advertisement, or user is customized It is set.

User is not influenced to the normal browsing of current page, in a kind of possible realization side in order to make the advertisement remove control In formula, the lower right corner of current page can be arranged in the predetermined position which removes control, for example system desktop is set The lower right corner of application rollouts window is arranged in the lower right corner for another example.Wherein, center and the current page of control are removed in advertisement The distance between lower frame is the first preset distance, and the distance between center and the current page left frame that control is removed in advertisement are Second preset distance.

Here come using application program as browser for example, as shown in Figure 2 B, user is used browser and watches certain Video, advertisement are removed control 20 and are shown in the lower right corner of the browser.Center and the browser window of control 20 are removed in the advertisement Lower frame is at a distance of the first preset distance 21, which removes the center of control 20 and browser window left frame makes a reservation at a distance of second Distance 22.

It should be noted is that wherein the value of the first preset distance and the second preset distance can be according to current page Size be rationally arranged, for example, the first fixed value can be set by the first preset distance, the second preset distance is arranged For the second fixed value;Also for example, the first preset distance can be set to the height of current page in the first predetermined ratio Numerical value can set the second preset distance to the numerical value with the width of current page in the second predetermined ratio.The present embodiment is not The specific value of first preset distance and the second preset distance is defined.

In addition, in one possible implementation, which removes control and shows always in pre-position, another In the possible implementation of kind, which removes control and shows that user can be wide to this according to their own needs in pre-position The display position for accusing removing control is modified, and is not especially limited herein to the mode that display position is modified.

Step 202, detection advertisement removes whether control is triggered.

In general, advertisement, which removes control and is triggered, refers to that user removes control to the advertisement using finger or screen touch pen Contacted, be also possible to directive property element be shown in advertisement remove control on after, user click and the directive property member The corresponding mouse of element.Directive property element said here can be the cursor for moving on interface corresponding with mouse, light Target form can for arrow, finger etc., be also possible to user's finger or when screen touch pen stops on the touchscreen it is right on touch screen The element that should be shown, such as circle or arrow etc., the present embodiment is to this without limiting.

Step 203, when control is removed in advertisement not to be triggered, control advertisement removes control and shows use in the form of breathing state In instruction current page, there are the prompts of advertisement.

Wherein, the breathing state which removes control can remove control size or shape, variation control by variation advertisement It is next real that the modes such as control or advertisement removing control constitution element flashing are removed in the size or shape of constitution element or control advertisement Existing, the present embodiment is not especially limited this, is subject to and is able to carry out significant prompt to user.

Optionally, advertisement remove application can also be arranged advertisement remove control difference display form breathing state, for Family is selected, and after user selects the breathing state of one of display form, is then needing displaying to be used to indicate current page There are when the prompt of advertisement, the breathing state that the display form that control is selected with user is removed in control advertisement is shown.

Step 204, control is removed when advertisement to be triggered, then remove the advertisement on current page.

Optionally, this step can be realized by several sub-steps as shown in fig. 2 c.

Step 204a obtains initial position of the advertisement on application program, system desktop or screen current page.It is obtaining To after the initial position of each advertisement, then it can control these advertisements from respective initial position to advertisement and remove shifting from control It is dynamic, after these advertisements are moved at advertisement removing control, hide or eliminate these advertisements, specifically may refer to following step 204c.And during this, in order to increase a kind of animation effect for removing advertisement, step 204b and step 204d can also be increased Content.

The displaying element in advertisement removing control is gradually reduced in step 204b, and after showing that element disappears, clear in advertisement Except the center of control shows a central element in the form of black hole.

Here displaying element is embedded in advertisement and removes in the outer edge of control, the general outer peripheral shape for showing element It is identical that shape can remove the outer edge shape of control with advertisement, for example is circle, shows that the outer peripheral diameter of element is small at this time The outer peripheral diameter of control is removed in advertisement.

Optionally, other elements, such as garbage reclamation icon can also be arranged by showing in element, or can be certain product Trade mark or logo etc. for certain company, the present embodiment is to this without limiting.

As shown in Figure 2 D, come here using application program as browser for example, when advertisement remove control 20 be triggered after, The displaying element 24 that advertisement is removed in control 20 is gradually reduced, and 24 outer edge of displaying element in control 20 and wide is removed in advertisement It accuses uniform display between removing 20 outer edge of control and removes the displaying element 24 in control 20 in advertisement to the lines 25 of external radiation During being gradually reduced to disappearance, two endpoints of each lines be fixed on always respectively show element 24 outer edge and Advertisement is removed on the outer edge of control 20.The displaying element 24 in control 20 is removed in advertisement to be gradually reduced to disappearance, The center that control 20 is removed in advertisement shows a central element 26 in the form of black hole.

Step 204c, control advertisement is mobile from respective initial position to the center that control is removed in advertisement, in moving process In, control advertisement is gradually reduced, and behind the center that advertisement is moved into that control is removed in advertisement, hides or eliminate advertisement.

During advertisement is moved to center, central element and central element and advertisement remove outside spoke between control The lines synchronous rotary penetrated, by it is a kind of it is dynamic in the form of show that advertisement is inhaled into the effect of central element process.

As shown in Figure 2 E, come here using application program as browser for example, control advertisement on current page from from The center that oneself initial position removes control to advertisement simultaneously is mobile, in moving process, controls commercial articles ordering advertisement and game Advertisement is gradually reduced, and central element 26 is rotated simultaneously, and 26 outer edge of central element and advertisement in control are removed in advertisement What is shown between removing 20 outer edge of control is rotated to the lines of external radiation also with central element.In commercial articles ordering advertisement It is moved to game advertisement after the center that control is removed in advertisement, commercial articles ordering advertisement and game advertisement is hidden or is eliminated.

In addition, it is new to this that control is removed in advertisement corresponding to advertisement cleanout tool for the news in brief for being not belonging to advertisement Abstract display window is heard without removing.

Step 204d after the advertisement on current page is removed, reduces central element and hides, and control is removed in control advertisement Part shows and gradually amplifies the displaying element to initial size.

It after advertisement on current page is removed, reduces central element and hides, then removed in control in advertisement The heart is shown and gradually amplification shows element, until be restored to initial size, namely in the way of the flashback of the animation corresponding to Fig. 2 D Restore the display content that control is removed in advertisement.

It should be noted is that when application program is browser, to wide on the current web page in browser window The function that accomplishes remove after, to this remove current page on advertisement the case where record, that is, save this removing removing Record removes web page address of the record comprising current web page and removes result.Since the advertisement on webpage is that website is providing It is had been embedded on web page contents when web page contents, when user refreshes current web page, browser can root again Corresponding web page contents are obtained from server according to current network address, advertisement can still be had by being rendered on the webpage come with this, at this point, Removing record corresponding with the current web page is read, advertisement removing is carried out to the current web page automatically according to record is removed.Due to The advertisement of current web page remove before and made corresponding record, and was without detecting advertisement removing control at this time It is no to be triggered, can directly according to remove record the advertisement on current page is purged automatically, the reset procedure can not to Family is shown, can also be shown to user.

Optionally, when application program is browser, after browser is closed, user is then turned on institute after browser next time The webpage for needing to browse is usually different from the webpage of previous opening browser browsing, therefore empty to storage in order to reduce removing record Between occupancy, can after browser is closed, delete the browser last time open during record all removings note Record.

Step 205, it after the advertisement on current page is removed, removes to extend at control in advertisement and be removed for showing As a result elongated area, the removing result include at least the quantity for the advertisement removed.

As shown in Figure 2 F, after the advertisement on current page is removed, it can extend at advertisement removing control 20 and be used for The elongated area 27 of result is removed in display, which can also include that successful text prompt is removed in advertisement, advertisement is removed Successful symbol prompting etc. is removed in effect cues and advertisement.

Further, it is also possible to which the element in control is removed in advertisement replaces with the form to hook, to indicate that advertisement removing finishes.

Step 206, it when the duration shown by the elongated area reaches scheduled duration, shrinks the elongated area and hides.

In general, scheduled duration can be preset by the research staff that application is removed in advertisement, can also be carried out by user Customized setting.The duration shown by the elongated area reaches scheduled duration, and it is extremely that the elongated area is complete to shrink the elongated area It is complete to hide, and advertisement removing control is reverted into the displaying form before being triggered.

Step 207, after the advertisement on current page is removed and advertisement remove control be triggered when, then it is clear in advertisement Except at control display without advertisement prompting.

Here be used to indicate current page there is no advertisement without advertisement prompting.

Advertisement removes control when display is without advertisement prompting, can be shown in the form of text box, can also be with others Form is shown, for example, animated show in the form of bubbles this without advertisement prompting.

As shown in Figure 2 G, come using application program as browser for example, after the advertisement of current page is removed and When advertisement removing control 20 is triggered, can prompting the user with current page in current page text box 23, there is no any wide It accuses.

The present embodiment is not limited in any way the display form without advertisement prompting, for example, it is also possible to which being shown with pop-up should Without advertisement prompting.

Optionally, the display form that different no advertisement promptings can also be arranged in application is removed in advertisement, for user's progress Selection then when needing to show this without advertisement prompting, utilizes being somebody's turn to do for user's selection after user selects one of display form Display form is shown.

In conclusion advertisement sweep-out method provided in this embodiment, by determining application program, system desktop and screen When at least one of current page shows advertisement, control directly is removed using the advertisement after activation, the advertisement of display is carried out Removing processing;Due to that can determine whether that automatically there are advertisements, and determining that control is removed in automatic activation advertisement there are when advertisement Part, the advertisement are removed control and can be purged all advertisements of display, do not need user and successively remove to advertisement manually, because This solves the technical issues of being easy false triggering advertisement and low efficiency when removing advertisement manually in the prior art;It is wide raising has been reached Accuse the effect of elimination efficiency.

In addition, control exposure is removed in the advertisement due to during removing control removing advertisement using the advertisement shown There are many animation abundant, so that realizing makes advertisement reset procedure visualize and improve user when browsing current page The effect of joyful experience.

It, can in order to allow user can be when using the advertisement to remove control for the first time in a kind of possible realization scene Understand the advertisement and removes the process that control is purged advertisement.When in application program, system desktop and screen current page When at least one shows advertisement, detects the advertisement and remove whether control is first activated.If the advertisement removes control by for the first time Activation generally means that user not yet utilizes the advertisement to remove control and removed advertisement, at this time then can be to guide the shape of animation Formula, which is shown, removes the process that control removes predefined type advertisement present on current page using the advertisement.

Wherein, above-mentioned predefined type advertisement includes the former or whole in malice advertisement and regular price-line advertising.

Malice advertisement is usually that some couples of ordinary users do not have larger value, and the advertisement that can not be removed manually by user; And regular price-line advertising is then usually some values of some couples of ordinary users, for example advertisement etc. is promoted in shopping, and can be manual by user The advertisement of removing.

Step 204, the present embodiment are please referred to using the process that advertisement present on control removing current page is removed in advertisement This is repeated no more.It should be noted is that there are advertisement and the advertisement is removed control and is first activated on current page When, then advertisement removes control without being triggered, and can show that removing control removing using advertisement works as directly in the form of guiding animation Predefined type advertisement present on the preceding page.

Since regular price-line advertising still has reference value for user, in order to allow users to terminate in guidance animation Later, it can experience and remove the process that control removes advertisement present on current page using advertisement, or can be by user certainly Row chooses whether to remove these regular price-line advertisings, is showing that remove control using advertisement removes currently automatically in the form of guiding animation Existing for the page when advertisement, only the malice advertisement of current page can be purged.For regular price-line advertising without removing, right The malice advertisement of current page is removed complete after make control that breathing state be presented, prompt user's current page there are still advertisement, It is purged again using advertisement removing control that is, regular price-line advertising existing for current page still needs to user.

If on current page there are advertisement and advertisement to remove control be not initial activation, advertisement removes control and breathing is presented There are advertisements to prompt user's current page for state.

In a kind of possible realization scene, interacting for control, and abundant advertisement are removed in order to enhance user with the advertisement The animated aspect for removing control can be realized to user by several sub-steps as illustrated in figure 2h and show that user and the advertisement are clear Except the functional character of the interaction of control.

The positional relationship of control is removed in step 208a, monitoring directive property element and advertisement.

The relationship between control regions is removed in the position and advertisement that monitor directive property element.

Step 208b is removed with predetermined animated show advertisement and is controlled when directive property element, which rests on advertisement, to be removed on control Element in part.

Wherein, the displaying process of predetermined animation are as follows: remove displaying element outer edge and advertisement removing in control in advertisement To the lines of external radiation, which is gradually reduced uniform display to the center position that control is removed in advertisement between outside control To predefined size, during diminution, two endpoints of each lines be fixed on always respectively the outer edge of the displaying element with And advertisement is removed on the outer edge of control.For example, when directive property element rests on advertisement and removes on control, with as shown in figure 2i Predetermined animated show advertisement remove control 20 in element.

Step 208c, when directive property element, which leaves the advertisement, removes control, with the animation side of above-mentioned predetermined animation flashback Formula shows that the element in control is removed in advertisement.

The animated show process of predetermined animation flashback are as follows: removed outside displaying element outer edge and control in control in advertisement To the lines of external radiation, which is gradually amplified to control from predefined size and does not show makes a reservation for move uniform display between edge Displaying form before picture, in amplification process, two endpoints of each lines are fixed on the outer of the displaying element always respectively On the outer edge of edge and control.For example, when directive property element leaves the advertisement and removes control, to be shown in step 208b Predetermined animation flashback animation mode show advertisement remove control 20 in element, as shown in fig. 2j.

Following is apparatus of the present invention embodiment, can be used for executing embodiment of the present invention method.For apparatus of the present invention reality Undisclosed details in example is applied, embodiment of the present invention method is please referred to.

Referring to FIG. 3, it illustrates the block diagrams of advertisement remove device provided by one embodiment of the present invention.The advertisement is removed Device can be applied in electronic equipment, which may include that computer, tablet computer, mobile phone, net book, multimedia are broadcast Put device etc..The advertisement remove device may include: detection module 310, active module 320 and the first removing module 330.

Whether detection module 310 shows advertisement on application program, system desktop or screen current page for detecting.

Active module 320, for being detected in application program, system desktop and screen current page when detection module 310 At least one when showing advertisement, control is removed in activation advertisement.

First removes module 330, and the advertisement for being activated using active module 320 is removed control and carried out to the advertisement of display Removing processing.

In conclusion advertisement remove device provided in this embodiment, by determining application program, system desktop and screen When at least one of current page shows advertisement, control directly is removed using the advertisement after activation, the advertisement of display is carried out Removing processing;Due to that can determine whether that automatically there are advertisements, and determining that control is removed in automatic activation advertisement there are when advertisement Part, the advertisement are removed control and can be purged all advertisements of display, do not need user and successively remove to advertisement manually, because This solves the technical issues of being easy false triggering advertisement and low efficiency when removing advertisement manually in the prior art;It is wide raising has been reached Accuse the effect of elimination efficiency.

Referring to FIG. 4, the block diagram of the advertisement remove device provided it illustrates another embodiment of the present invention.The advertisement is clear Except device can be applied in electronic equipment, which may include computer, tablet computer, mobile phone, net book, multimedia Player etc..The advertisement remove device may include: detection module 401, active module 402 and the first removing module 403.

Whether detection module 401 shows advertisement on application program, system desktop or screen current page for detecting.

Active module 402, for being detected in application program, system desktop and screen current page when detection module 401 At least one when showing advertisement, control is removed in activation advertisement.

First removes module 403, and the advertisement for being activated using active module 402 is removed control and carried out to the advertisement of display Removing processing.

Optionally, active module 402 are also used to control advertisement removing control and are suspended in application program in the form of floating window, are It unites on desktop or screen current page.

Optionally, first module 403 is removed, comprising: acquiring unit 403a and control unit 403b.

Acquiring unit 403a, for obtaining initial bit of the advertisement on application program, system desktop or screen current page It sets.

Control unit 403b removes movement from control from respective initial position to advertisement for controlling advertisement, in advertisement After being moved at advertisement removing control, advertisement is hidden or eliminated.

Optionally, control unit 403b is also used to control advertisement and removes in control from respective initial position to advertisement The heart is mobile, and in moving process, control advertisement is gradually reduced, and behind the center that advertisement is moved into that control is removed in advertisement, hides Or eliminate advertisement.

Optionally, control unit 403b is also used to:

The displaying element that advertisement is removed in control is gradually reduced to remove in control after showing that element disappears in advertisement The heart shows a central element in the form of black hole.

It after advertisement is removed, reduces central element and hides, control advertisement removes control and shows and gradually amplify displaying Element is to initial size.

Optionally, first module 403 is removed, further includes: detection unit 403c and display unit 403d.

Detection unit 403c removes whether control is first activated for detecting advertisement;

Display unit 403d, in the case where the advertisement is removed control and is first activated, the exhibition in the form of guiding animation Show and remove the process that control removes shown predefined type advertisement using the advertisement, the predefined type advertisement includes malice Former or whole in advertisement and regular price-line advertising.

Optionally, the advertisement remove device, further includes:

Monitoring module 404 removes the positional relationship of control for monitoring directive property element and advertisement.

First display module 405, for resting on advertisement removing control when monitoring module 404 monitors directive property element When, the element in control is removed with the first animated show advertisement.

Second display module 405, for when monitoring module 404 monitor directive property element leave advertisement remove control when, Show that the element in control is removed in advertisement with the animation mode of predetermined animation flashback.

Optionally, the advertisement remove device, further includes:

Extension of module 407, for removing to extend at control in advertisement and removing result for showing after advertisement is removed Elongated area, which includes at least the quantity of advertisement removed.

Module 408 is shunk, duration shown by the elongated area for extending when extension of module 407 reaches scheduled duration When, it shrinks elongated area and hides.

Optionally, when application program is browser, the advertisement remove device, further includes:

Logging modle after being removed for the advertisement on the current web page of browser, records the removing note of this removing Record, web page address of the removing record comprising current web page and removing result.

Second removes module, when being refreshed for current web page, reads the corresponding with current web page of logging modle record Record is removed, advertisement removing is carried out to current web page automatically according to removing record.

In conclusion advertisement remove device provided in this embodiment, by determining application program, system desktop and screen When at least one of current page shows advertisement, control directly is removed using the advertisement after activation, the advertisement of display is carried out Removing processing;Due to that can determine whether that automatically there are advertisements, and determining that control is removed in automatic activation advertisement there are when advertisement Part, the advertisement are removed control and can be purged all advertisements of display, do not need user and successively remove to advertisement manually, because This solves the technical issues of being easy false triggering advertisement and low efficiency when removing advertisement manually in the prior art;It is wide raising has been reached Accuse the effect of elimination efficiency.

In addition, control exposure is removed in the advertisement due to during removing control removing advertisement using the advertisement shown There are many animations abundant, so that realizing makes advertisement reset procedure visualize and improve pleasure of the user when browsing webpage The effect of experience.

It should be understood that the advertisement remove device provided in above-described embodiment is when removing advertisement, only with above-mentioned each function Can module division progress for example, in practical application, can according to need and by above-mentioned function distribution by different functions Module is completed, i.e., the internal structure of electronic equipment is divided into different functional modules, with complete it is described above whole or Partial function.In addition, advertisement remove device provided by the above embodiment and advertisement sweep-out method embodiment belong to same design, Specific implementation process is detailed in embodiment of the method, and which is not described herein again.

Shown in Figure 5, it illustrates the structural block diagrams of the electronic equipment provided in section Example of the present invention.It should Electronic equipment 500 is for implementing advertisement sweep-out method provided by the above embodiment.Electronic equipment 500 in the present invention may include One or more following component parts: completing the processor of various processes and method for executing computer program instructions, uses In information and storage program instruction random access memory (RAM) and read-only memory (ROM), for storing data with information Memory, I/O equipment, interface, antenna etc..Specifically:

Electronic equipment 500 may include RF (Radio Frequency, radio frequency) circuit 510, memory 520, input unit 530, display unit 540, sensor 550, voicefrequency circuit 560, WiFi (wireless fidelity, Wireless Fidelity) module 570, the components such as processor 580, power supply 582, camera 590.It will be understood by those skilled in the art that electronics shown in Fig. 5 The restriction of device structure not structure paired terminal, may include than illustrating more or fewer components, or the certain components of combination, Or different component layout.

It is specifically introduced below with reference to each component parts of the Fig. 5 to electronic equipment 500:

RF circuit 510 can be used for receiving and sending messages or communication process in, signal sends and receivees, particularly, by base station After downlink information receives, handled to processor 580;In addition, the data for designing uplink are sent to base station.In general, RF circuit packet Include but be not limited to antenna, at least one amplifier, transceiver, coupler, LNA (Low Noise Amplifier, low noise Amplifier), duplexer etc..In addition, RF circuit 510 can also be communicated with network and other equipment by wireless communication.The nothing Any communication standard or agreement, including but not limited to GSM (Global System of Mobile can be used in line communication Communication, global system for mobile communications), GPRS (General Packet Radio Service, general packet without Line service), CDMA (Code Division Multiple Access, CDMA), WCDMA (Wideband Code Division Multiple Access, wideband code division multiple access), LTE (Long Term Evolution, long term evolution), electronics Mail, SMS (Short Messaging Service, short message service) etc..

Memory 520 can be used for storing software program and module, and processor 580 is stored in memory 520 by operation Software program and module, thereby executing the various function application and data processing of electronic equipment 500.Memory 520 can It mainly include storing program area and storage data area, wherein storing program area can be needed for storage program area, at least one function Application program (such as sound-playing function, image player function etc.) etc.;Storage data area can be stored according to electronic equipment 500 Use created data (such as audio data, phone directory etc.) etc..In addition, memory 520 may include that high speed is deposited at random Access to memory, can also include nonvolatile memory, a for example, at least disk memory, flush memory device or other easily The property lost solid-state memory.

Input unit 530 can be used for receiving the number or character information of input, and generate the user with electronic equipment 500 Setting and the related key signals input of function control.Specifically, input unit 530 may include touch panel 531 and other Input equipment 532.Touch panel 531, also referred to as touch screen collect the touch operation of user on it or nearby and (for example use Family uses the behaviour of any suitable object or attachment on touch panel 531 or near touch panel 531 such as finger, stylus Make), and corresponding attachment device is driven according to preset formula.Optionally, touch panel 531 may include touch detection dress It sets and two parts of touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touch operation and bring Signal, transmit a signal to touch controller;Touch controller receives touch information from touch detecting apparatus, and it is turned It changes contact coordinate into, then gives processor 580, and order that processor 580 is sent can be received and executed.Furthermore, it is possible to Touch panel 531 is realized using multiple types such as resistance-type, condenser type, infrared ray and surface acoustic waves.In addition to touch panel 531, input unit 530 can also include other input equipments 532.Specifically, other input equipments 532 may include but unlimited In one of physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, operating stick etc. or It is a variety of.

Display unit 540 can be used for showing information input by user or the information and electronic equipment that are supplied to user 500 various menus.Display unit 540 may include display panel 541, optionally, can use LCD (Liquid Crystal Display, liquid crystal display), the forms such as OLED (Organic Light-Emitting Diode, Organic Light Emitting Diode) come Configure display panel 541.Further, touch panel 531 can cover display panel 541, when touch panel 531 is detected at it On or near touch operation after, send processor 580 to determine the type of touch event, be followed by subsequent processing device 580 according to touching The type for touching event provides corresponding visual output on display panel 541.Although in Fig. 5, touch panel 531 and display surface Plate 541 is the input and input function for realizing electronic equipment 500 as two independent components, but in some embodiments In, can be integrated by touch panel 531 and display panel 541 and that realizes electronic equipment 500 output and input function.

Electronic equipment 500 may also include at least one sensor 550, such as gyro sensor, magnetic induction sensor, light Sensor, motion sensor and other sensors.Specifically, optical sensor may include ambient light sensor and close sensing Device, wherein ambient light sensor can adjust the brightness of display panel 541 according to the light and shade of ambient light, and proximity sensor can When electronic equipment 500 is moved in one's ear, display panel 541 and/or backlight are closed.As a kind of motion sensor, accelerate Spending sensor can detect the size of (generally three axis) acceleration in all directions, can detect that size and the side of gravity when static To, can be used to identify electronic equipment posture application (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), vibration Identify correlation function (such as pedometer, percussion) etc.;Barometer, the hygrometer, temperature that can also configure as electronic equipment 500 The other sensors such as meter, infrared sensor, details are not described herein.

Voicefrequency circuit 560, loudspeaker 561, microphone 562 can provide the audio interface between user and electronic equipment 500. Electric signal after the audio data received conversion can be transferred to loudspeaker 561, be converted by loudspeaker 561 by voicefrequency circuit 560 For voice signal output;On the other hand, the voice signal of collection is converted to electric signal by microphone 562, is connect by voicefrequency circuit 560 Audio data is converted to after receipts, then by after the processing of audio data output processor 580, is sent to through RF circuit 510 such as another One terminal, or audio data is exported to memory 520 to be further processed.

WiFi belongs to short range wireless transmission technology, and electronic equipment 500 can help user to receive and dispatch by WiFi module 570 Email, browsing webpage and access streaming video etc., it provides wireless broadband internet access for user.Although Fig. 5 WiFi module 570 is shown, but it is understood that, and it is not belonging to must be configured into for electronic equipment 500, it completely can root It is omitted according in the range for needing the essence disclosed in not changing.

Processor 580 is the control centre of electronic equipment 500, utilizes various interfaces and the entire electronic equipment of connection Various pieces by running or execute the software program and/or module that are stored in memory 520, and are called and are stored in Data in reservoir 520 execute the various functions and processing data of electronic equipment 500, to carry out whole prison to electronic equipment Control.Optionally, processor 580 may include one or more processing units;Preferably, processor 580 can integrate application processor And modem processor, wherein the main processing operation system of application processor, user interface and application program etc., modulatedemodulate Processor is adjusted mainly to handle wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor In 580.

Electronic equipment 500 further includes the power supply 582 (such as battery) powered to all parts, it is preferred that power supply can lead to Cross power-supply management system and processor 582 be logically contiguous, thus by power-supply management system realize management charging, electric discharge and The functions such as power managed.

Camera 590 is generally by groups such as camera lens, imaging sensor, interface, digital signal processor, CPU, display screens At.Wherein, camera lens is fixed on the top of imaging sensor, can change focusing by manually adjusting camera lens;Imaging sensor It is equivalent to " film " of traditional camera, is the heart of camera collection image;Interface is used for camera using winding displacement, plate to plate Connector, spring connection type are connect with electronic equipment mainboard, and the image of acquisition is sent to the memory 520;Number Signal processor is handled by image of the mathematical operation to acquisition, and the analog image of acquisition is converted to digital picture and is led to It crosses interface and is sent to memory 520.

Although being not shown, electronic equipment 500 can also be including bluetooth module etc., and details are not described herein.

Electronic equipment 500 in addition to including one or more processor 580, further include have memory and one or Multiple programs, one or more program are stored in memory, and are configured to be held by one or more processor The above-mentioned method as shown in Fig. 1 and Fig. 2A to Fig. 2 J of row.

The serial number of the above embodiments of the invention is only for description, does not represent the advantages or disadvantages of the embodiments.

Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware It completes, relevant hardware can also be instructed to complete by program, the program can store in a kind of computer-readable In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..

The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.

Claims (18)

1. a kind of advertisement sweep-out method, which is characterized in that be applied in electronic equipment, which comprises
Whether advertisement is shown on detection application program, system desktop or screen current page;
When at least one of the application program, system desktop and screen current page show advertisement, activation advertisement is clear Except control;
When control is removed in the advertisement to be triggered, it is current in the application program, system desktop or screen to obtain the advertisement Initial position on the page;
It controls the advertisement and removes movement from control from respective initial position to the advertisement, in moving process, control institute It states advertisement to be gradually reduced, after the advertisement is moved at the advertisement removing control, hides or eliminate the advertisement.
2. the method according to claim 1, wherein control is removed in the activation advertisement, comprising:
It controls the advertisement removing control and is suspended in the application program, system desktop or screen current page in the form of floating window On.
3. the method according to claim 1, wherein the control advertisement is from respective initial position to institute It states advertisement and removes movement at control, in moving process, control the advertisement and be gradually reduced, be moved into the advertisement described After advertisement is removed at control, the advertisement is hidden or eliminated, comprising:
It is mobile from respective initial position to the center that control is removed in the advertisement to control the advertisement, is moved in the advertisement Behind the center for removing control to the advertisement, the advertisement is hidden or eliminated;During the advertisement is moved to center, institute It states advertisement and removes the effect that control is removed with dynamic-form display advertisement.
4. according to the method described in claim 3, it is characterized in that, the control advertisement from respective initial position to Before the center movement of control is removed in the advertisement, the method also includes:
The displaying element that the advertisement is removed in control is gradually reduced to remove after displaying element disappearance in the advertisement The center of control shows a central element in the form of black hole;
It is hidden or after eliminating the advertisement described, the method also includes:
It after the advertisement is removed, reduces the central element and hides, control the advertisement and remove control and show and gradually Amplify the displaying element to initial size.
5. method according to any one of claims 1 to 4, which is characterized in that described to remove control pair using the advertisement The advertisement of display is purged processing, comprising:
It detects the advertisement and removes whether control is first activated;
If the advertisement is removed control and is first activated, shown in the form of guiding animation clear using advertisement removing control Except the process of shown predefined type advertisement, the predefined type advertisement includes the former in malice advertisement and regular price-line advertising Or all.
6. method according to any one of claims 1 to 4, which is characterized in that the method also includes:
It monitors directive property element and the positional relationship of control is removed in the advertisement;
When the directive property element, which rests on the advertisement, to be removed on control, control is removed with advertisement described in predetermined animated show In element;
When the directive property element, which leaves the advertisement, removes control, institute is shown with the animation mode of the predetermined animation flashback State the element in advertisement removing control.
7. method according to any one of claims 1 to 4, which is characterized in that the method also includes:
After the advertisement is removed, removes and extends at control for showing the elongated area for removing result in the advertisement, The quantity removed result and include at least the advertisement removed;
When the duration shown by the elongated area reaches scheduled duration, shrinks the elongated area and hide.
8. method according to any one of claims 1 to 4, which is characterized in that the application program is browser, the side Method further include:
After the advertisement on the current web page of the browser is removed, the removing record of this removing, the removing note are recorded Web page address of the record comprising the current web page and removing result;
When the current web page is refreshed, removing record corresponding with the current web page is read, is recorded according to the removing Automatically advertisement removing is carried out to the current web page.
9. a kind of advertisement remove device, which is characterized in that be applied in electronic equipment, described device includes:
Whether detection module shows advertisement on application program, system desktop or screen current page for detecting;
Active module, for showing advertisement when at least one of the application program, system desktop and screen current page When, control is removed in activation advertisement;
First remove module, for when the advertisement remove control be triggered when, obtain the advertisement in the application program, be The initial position united on desktop or screen current page;It controls the advertisement and removes control from respective initial position to the advertisement It is mobile at part, it in the process of moving, controls the advertisement and is gradually reduced, be moved into the advertisement in the advertisement and remove control After at part, the advertisement is hidden or eliminated.
10. device according to claim 9, which is characterized in that the active module is also used to control the advertisement and removes Control is suspended on the application program, system desktop or screen current page in the form of floating window.
11. device according to claim 9, which is characterized in that described first, which removes module, controls the advertisement from respective Initial position it is mobile to the center that control is removed in the advertisement, be moved into the advertisement in the advertisement and remove in control After the heart, the advertisement is hidden or eliminated;During the advertisement is moved to center, the advertisement removes control with dynamic shape Formula shows the effect that advertisement is removed.
12. device according to claim 11, which is characterized in that described first removes module, is also used to:
The displaying element that the advertisement is removed in control is gradually reduced to remove after displaying element disappearance in the advertisement The center of control shows a central element in the form of black hole;
It after the advertisement is removed, reduces the central element and hides, control the advertisement and remove control and show and gradually Amplify the displaying element to initial size.
13. according to the described in any item devices of claim 9 to 12, which is characterized in that described first removes module, further includes:
Detection unit removes whether control is first activated for detecting the advertisement;
Display unit is shown in the form of guiding animation in the case where the advertisement is removed control and is first activated and utilizes institute It states advertisement and removes the process that control removes shown predefined type advertisement, the predefined type advertisement includes malice advertisement and general Former or whole in logical advertisement.
14. according to the described in any item devices of claim 9 to 12, which is characterized in that described device, further includes:
Monitoring module removes the positional relationship of control for monitoring directive property element and the advertisement
First display module, for when the directive property element rests on the advertisement and removes on control, with predetermined animation exhibition Show that the element in control is removed in the advertisement;
Second display module, for being fallen with the predetermined animation when the directive property element leaves the advertisement and removes control The animation mode chatted shows that the element in control is removed in the advertisement.
15. according to the described in any item devices of claim 9 to 12, which is characterized in that described device further include:
Extension of module, for removing to extend at control in the advertisement and removing knot for showing after the advertisement is removed The elongated area of fruit, the quantity removed result and include at least the advertisement removed;
Module is shunk, duration shown by the elongated area for extending when the extension of module reaches scheduled duration When, it shrinks the elongated area and hides.
16. according to the described in any item devices of claim 9 to 12, which is characterized in that the application program is browser, described Device further include:
Logging modle after being removed for the advertisement on the current web page of the browser, records the removing note of this removing Record, it is described to remove web page address of the record comprising the current web page and remove result;
Second removes module, for when the current web page is refreshed, read logging modle record with it is described current The corresponding removing record of webpage, carries out advertisement removing to the current web page automatically according to removing record.
17. a kind of advertisement remove device, which is characterized in that be applied in electronic equipment, described device includes:
Processor;
For storing the memory of the processor-executable instruction;
Wherein, the processor is configured to:
Whether advertisement is shown on detection application program, system desktop or screen current page;
When at least one of the application program, system desktop and screen current page show advertisement, activation advertisement is clear Except control;
When control is removed in the advertisement to be triggered, it is current in the application program, system desktop or screen to obtain the advertisement Initial position on the page;
It controls the advertisement and removes movement from control, in the process of moving, control from respective initial position to the advertisement The advertisement is gradually reduced, and after the advertisement is moved at the advertisement removing control, hides or eliminate the advertisement.
18. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage has program, institute Program is stated to be executed by processor to realize advertisement sweep-out method as claimed in any one of claims 1 to 8.
CN201511020510.6A 2015-12-29 2015-12-29 Advertisement sweep-out method and device CN105701154B (en)

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