CN105554526B - Advertising monitoring system based on voiceprint identification - Google Patents

Advertising monitoring system based on voiceprint identification Download PDF

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CN105554526B
CN105554526B CN201510916565.9A CN201510916565A CN105554526B CN 105554526 B CN105554526 B CN 105554526B CN 201510916565 A CN201510916565 A CN 201510916565A CN 105554526 B CN105554526 B CN 105554526B
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module
voiceprint
advertising
server module
monitoring system
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CN201510916565.9A
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CN105554526A (en
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欧阳俊辉
贾龙飞
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上海都德信息科技有限公司
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Abstract

本发明提供的基于声纹识别的广告监测系统,具有这样的特征,包括:移动端App模块;服务端模块;以及后台管理系统,其中,移动端App模块,具有:采集部,采集获取广告播放时的声音信号;提取部,从声音信号中提取声纹信息;存储部,存储预置的声纹信息与其相对应的广告代码;判断部,根据提取的声纹信息判定相应的广告代码并记录播放次数;以及数据传输部,将广告代码以及对应的播放次数数据打包上传至服务端模块,服务端模块,根据广告代码以及对应的播放次数数据做记录并上传后台管理系统,后台管理系统,根据记录统计广告播出次数并生成相应的报表。 The present invention provides a television audience measurement system voiceprint identification based on, has a feature, comprising: moving end App module; server module; and background management system, wherein the mobile terminal App module, comprising: a collecting unit collecting acquires advertising player sound signal; extracting unit, extracts a sound signal from the voiceprint information; voiceprint information storage section for storing a preset tags corresponding thereto; determination unit, determines in accordance with the respective tags and the extracted voiceprint information recording Plays; and a data transmission unit, the tags and the corresponding number of plays data package uploaded to the server module, the server module, to make a recording in accordance with tags and a corresponding number of plays data and uploaded back office systems, back office systems, in accordance with records of the number of broadcast advertising and generate the appropriate reports.

Description

基于声纹识别的广告监测系统 Advertising monitoring system based on voiceprint identification

技术领域 FIELD

[0001] 本发明涉及一种监测系统,特别涉及一种利用声纹来识别不同广告播放次数的基于声纹识别的广告监测系统。 [0001] The present invention relates to a monitoring system, and more particularly to advertising monitoring system based on voiceprint identification for using voiceprint identifying different times to air.

背景技术 Background technique

[0002] 户外数字屏广告和电影映前广告逐步被人们接受,对于一些大型的户外媒体公司和电影院线而言,广告己经成为其重要的经营收入来源之一。 [0002] before the outdoor digital screen advertising and cinema advertising Ying gradually being accepted, for some large-scale outdoor media companies and the cinema, advertising has become one of the important sources of operating income. 广告主选择做户外数字屏广告和电影映前广告,最关心的是其广告的效果。 Advertisers choose to do outdoor digital screen advertising and cinema advertising reflect ago, most concerned about is the effect of their advertising. 为了防止户外媒体公司,电影院线或媒体代理公司虚报广告的播放频次和播放时间,需要一个第三方为户外数字屏广告和电影映前广告的效果评价与广告计费提供公正的数量依据。 To prevent play frequency and play time outdoor media companies, cinema false advertising or media agency, we need a third party to provide a fair amount of evidence for the effect of the accounting evaluation and outdoor digital screen advertising before mapping ad and movies. 而对于户外数字屏广告和电影映前广告的播放监测,主要有三种途径获得: For playback monitor outdoor digital screen advertising and cinema advertising reflected in the front, there are three ways to obtain:

[0003] 第一,由户外媒体公司,电影院线或媒体代理公司提供播放报告,其公正性值得怀疑。 [0003] First, the report provided by the outdoor advertising company in play, cinema or media agency, its impartiality is questionable.

[0004] 第二,由广告主选择一个第三方广告监测公司,进行广告的播放监测。 [0004] Second, the advertisers choose a third-party advertising monitoring company, playback monitor advertising. 目前第三方广告监测公司主要采用人工的方式进行广告播放的监测。 Currently third-party advertising monitoring company mainly uses artificial means to monitor advertising play.

[0005] 第三,由广告主自行进行人工抽查,这样既不经济,效果也不理想。 [0005] Third, self-induced by the advertiser checks, it is neither economic effect is not ideal.

发明内容 SUMMARY

[0006] 本发明是为了解决上述问题而进行的,目的在于提供一种无需人工,经济实用的基于声纹识别的广告监测系统。 [0006] The present invention is made to solve the above problems, and aims to provide a no manual, economical advertising monitoring system based on voiceprint identification.

[0007] 本发明提供的基于声纹识别的广告监测系统,具有这样的特征,包括:移动端App 模块;服务端模块;以及后台管理系统,其中,移动端App模块,具有:采集部,采集获取广告播放时的声音信号;提取部,从声音信号中提取声纹信息;存储部,存储预置的声纹信息与其相对应的广告代码;判断部,根据提取的声纹信息判定相应的广告代码并记录播放次数; 以及数据传输部,将广告代码以及对应的播放次数数据打包上传至服务端模块,服务端模块,根据广告代码以及对应的播放次数数据做记录并上传后台管理系统,后台管理系统,根据记录统计广告播出次数并生成相应的报表。 [0007] The present invention provides a television audience measurement system voiceprint identification based on, has a feature, comprising: moving end App module; server module; and background management system, wherein the mobile terminal App module, comprising: a collecting unit collecting sound signal in the ad plays acquired; extracting unit, extracts a sound signal from the voiceprint information; voiceprint information storage section for storing a preset tags corresponding thereto; determining unit determines the ad information according to the extracted voiceprint number code and record player; and a data transmission unit, the tags and the corresponding number of plays data package uploaded to the server module, the server module, to make a recording in accordance with tags and a corresponding number of plays data and uploaded back office systems, admin the system, according to records of the number of broadcast advertising and generate the appropriate reports.

[0008]本发明提供的基于声纹识别的广告监测系统,还具有这样的特征:其中,后台管理系统录入更新的广告的声纹信息,并下发给服务端模块,服务端模块将广告声纹信息下发至移动端App模块,移动端App模块将声纹信息转换广告代码并记录。 [0008] advertising monitoring system based on voiceprint identification, the present invention also has such a feature provided: wherein, back office systems entered voiceprint updated advertising information, and delivers the server module, the server module will sound ad the profile information is sent to the mobile terminal App module, a mobile terminal App voiceprint information into the module tag and recorded.

[0009]本发明提供的基于声纹识别的广告监测系统,还具有这样的特征:其中,服务端模块根据预定时间将广告声纹信息下发至移动端App模块。 [0009] The present invention provides a monitoring system for advertising based on voiceprint identification, but also has features: wherein the server module according to a predetermined time will be sent to the mobile terminal of the Ad App module voiceprint information.

[0010]本发明提供的基于声纹识别的广告监测系统,还具有这样的特征:其中,移动端App模块设置在手机中。 [0010] The present invention provides a monitoring system for advertising based on voiceprint identification, but also has features: wherein the moving end module provided in the phone App.

[0011]本发明提供的基于声纹识别的广告监测系统,还具有这样的特征:其中,移动端App模块通过无线网络与服务端模块相连接。 [0011] The present invention provides a monitoring system for advertising based on voiceprint identification, but also has features: wherein, App mobile terminal through a wireless network module is connected with the server module.

[0012] 本发明提供的基于声纹识别的广告监测系统,还具有这样的特征:其中,服务端模块通过无线网络与后台管理系统相连接。 [0012] The present invention provides a monitoring system for advertising based on voiceprint identification, but also has features: wherein the server module is connected through a wireless network and back office systems.

[0013] 发明作用和效果 [0013] Function and effects of the invention

[0014] 根据本发明所涉及的基于声纹识别的广告监测系统,通过判别广告播放时的声纹,可以实时,准确地记录广告的播放次数;全程无人工参与,避免了人为对广告播放次数造假的可能,也降低了人为统计广告播出次数过程中可能出现的错漏;极大的降低了监测广告的播放监测费用。 [0014] The advertising monitoring system voiceprint identification based, by determining the voiceprint when the ad plays in real time according to the present invention, accurately record the number of times of playing the advertisement; full without human intervention, to avoid artificial frequency of ad plays possible fraud, errors and omissions process also reduces the number of man-made statistical broadcast advertising that may arise; greatly reduces the cost of monitoring the playback monitor advertising.

附图说明 BRIEF DESCRIPTION

[0015] 图1是本发明在实施例中基于声纹识别的广告监测系统的结构示意图。 [0015] FIG. 1 is a structural diagram of the embodiment of the present invention based on the embodiment advertising monitoring system of voiceprint identification.

具体实施方式 Detailed ways

[0016] 以下参照附图及实施例对本发明所涉及的基于声纹识别的广告监测系统作详细的描述。 Detailed description of embodiments of the present invention relates to advertising monitoring system as voiceprint identification based on [0016] The following embodiments and with reference to the accompanying drawings.

[0017] 实施例 [0017] Example

[0018] 本实施例中的基于声纹识别的广告监测系统用于监测户外数字屏广告和电影映前广告的播放次数。 [0018] Views of the present embodiment for monitoring the home screen advertising and digital movie before enantiomers ad voiceprint identification monitoring system based on the embodiment.

[0019] 图1是本发明在实施例中基于声纹识别的广告监测系统的结构示意图。 [0019] FIG. 1 is a structural diagram of the embodiment of the present invention based on the embodiment advertising monitoring system of voiceprint identification.

[0020] 如图1所示,基于声纹识别的广告监测系统具有:移动端App模块1、服务端模块2和后台管理系统3。 [0020] 1, the voiceprint identification advertising monitoring system based on: a mobile terminal App module 1, module 2 and the back end service management system 3.

[0021]移动端App模块1通过无线网络与服务端模块2连接,服务端模块2通过无线网络与后台管理系统3连接,三者形成一条链路进行数据的传输与通信。 [0021] App mobile terminal 1 is connected through a wireless network module and the server module 2, module 2 is connected to the server through a wireless network and back office systems 3, three form a link for transmission of communication data. 本实施例中的移动端App 模块1设置在移动电话中。 App embodiment the mobile terminal 1 is provided in the mobile phone module in the present embodiment.

[0022] 移动端App模块1具有:采集部1-1、提取部1-2、存储部1-3、判断部1-4和数据传输部1-5。 [0022] App movable end module 1 has: collecting portion 1-1, 1-2 extraction unit, a storage unit 1-3, the data transmission determining unit 1-4 and section 1-5.

[0023]采集部1-1用于采集获取户外数字屏广告或电影映前广告播放时的声音信号。 [0023] 1-1 collecting section for collecting sound signal before acquiring digital outdoor screens play advertisements or ads enantiomers. [0024]提取部1-2从采集部1-1采集到的声音信号中提取出声纹信息,并将声纹信息转换成广告代码; [0024] The extracting unit 1-2 extracts the signal from the sound collecting portion to collect the 1-1 sound pattern information and converting the voiceprint information into the tag;

[0025]存储部1-3用于存储预置的声纹信息与其相对应的广告代码。 [0025] The storage unit 1-3 for storing tags preset voiceprint information corresponding thereto.

[0026]判断部1-4根据提取的所述声纹信息判定相应的所述广告代码并记录播放次数。 [0026] The determining unit 1-4 determines the corresponding tags based on the extracted voiceprint information recording and playback times. [0027]数据传输部1-5将广告代码以及对应的播放次数数据打包上传至服务端模块2。 [0027] The data transmission unit 1-5 and tags corresponding to the number of plays data package upload server module 2. [0028]服务端模块2根据移动端App模块1发送来的广告代码以及对应的播放次数数据做记录并上传。 [0028] The server module 2 to make the mobile terminal App recording module 1 transmits to the tags and the corresponding number of plays and upload data.

[0029]后台管理系统3根据发送自服务端模块2的记录统计出广告播出次数并生成相应的报表。 [0029] Document management system 3 according to the background sent from the server module 2 is the number of broadcast advertising statistics and generates a corresponding report.

[0030]根据报表即可知道相应的广告播放次数,无需人工统计,也没有人为干涉,的到的数据既快速又准确。 [0030] According to the report to know the appropriate number of advertising, without artificial statistics, there is no human intervention, the data is fast and accurate.

[0031]另外,在监测户外数字屏广告和电影映前广告的同时,通过反向数据的传输,能够更新移动端App模块1中的广告代码,从而监测新的户外数字屏广告和电影映前广告。 Before [0031] Further, while monitoring outdoor advertising enantiomers prior screen advertising and digital movies, by transmitting reverse data, the mobile terminal can be updated tags App module 1, to monitor new outdoor advertising and digital movie screen enantiomers ad. 其过桎如卜: Zhi Bu as its too:

[°°^2]后台管理系统2录入指定的更新的广告的声纹信息,并下发给服务端模块2。 [°° ^ 2] voiceprint information into the specified update the ad back office system 2, and delivers server module 2. 服务端模块2根据预定时间间隔将广告声纹信息下发至移动端App模块i。 The server module 2 at predetermined time intervals will be sent to the mobile terminal of the Ad App module i voiceprint information. 移动端A{)p模块丨将声纹{目息转换广告代码并记录。 Mobile terminal A {) p {voiceprint module Shu mesh information conversion tag and recorded.

[0033]通过该基于声纹识别的广告监测系统可以随时获得户外数字屏广告和电影印前广告的播放频次和时长,从而更有效地进行户外数字屏广告和电影印前广告的投放。 [0033] By this voiceprint identification-based advertising monitoring system displays the available frequency and duration of outdoor advertising and digital screen advertising prepress film at any time, so as to more effectively serve home screen advertising and digital advertising movies prepress.

[0034]实施例的作用与效果 [0034] The action and effect of the embodiment

[0035]根据本实施例所涉及基于声纹识别的广告监测系统,通过判别户外数字屏广告和电影映前广告播放时的声纹,可以实时,准确地记录户外数字屏广告和电影映前广告的播放次数;全程无人工参与,避免了人为对广告播放次数造假的可能,也降低了人为统计广告播出次数过程中可能出现的错漏;极大的降低了监测户外数字屏广告和电影映前广告的播方文监狈!J费用。 [0035] The front advertising monitoring system voiceprint identification based, by determining the voiceprint at the front outdoor digital screen advertising and movie reflect advertising, real-time, accurate recording of home digital screen advertising and movie enantiomers ads present embodiment relates to the number of plays; full without human intervention, to avoid the possibility of artificially times an ad played fraud, but also reduces the number of man-made statistical process broadcast advertising errors and omissions that may occur; greatly reduces the monitoring of outdoor digital screen advertising and film reflect ago Fang Wen broadcast advertising monitoring a tight corner! J fee.

[0036]上述实施方式为本发明的优选案例,并不用来限制本发明的保护范围。 [0036] The preferred embodiment of the present invention case, not intended to limit the scope of the present invention.

Claims (3)

1. 一种基于声纹识别的广告监测系统,其特征在于,包括: 移动端App模块;服务端模块;以及后台管理系统, 其中,所述移动端App模块,具有:采集部,采集获取广告播放时的声音信号;提取部,从所述声音信号中提取声纹信息;存储部,存储预置的所述声纹信息及与其相对应的广告代码;判断部,根据提取的所述声纹信息判定相应的所述广告代码并记录播放次数;以及数据传输部,将所述广告代码以及对应的所述播放次数数据打包上传至所述服务端模块; 所述服务端模块,根据所述广告代码以及对应的所述播放次数数据做记录并上传所述后台管理系统; 所述后台管理系统,根据所述记录统计广告播出次数并生成相应的报表; 所述后台管理系统录入指定的更新的广告的所述声纹信息,并下发给所述服务端模块,所述服务端模块根据预定时间间隔将所述 An advertising monitoring system based on voiceprint identification, characterized by comprising: a mobile terminal App module; server module; and background management system, wherein the mobile terminal App module, comprising: a collecting unit collecting acquires advertising playing sound signal; extracting section extracts the sound signal from the voiceprint information; voiceprint information storage unit, and stores a preset tags corresponding thereto; determining unit based on the extracted voiceprint determining information corresponding to the number of tags and record player; and a data transmission unit, corresponding to the advertisement code, and the number of plays package upload data to the server module; the server module, according to the advertisement and the code data corresponding to the number of plays and upload the record to do background management system; the background management system, according to the number of records of advertisement broadcast and generates a corresponding report; back office systems of the updated entry designated the voiceprint information advertisement, and delivers to the server module, the server module according to the predetermined time interval 告声纹信息下发至所述移动端App模块,所述移动端App模块将所述声纹信息转换所述广告代码并记录。 Voiceprint information report issued App module to the mobile terminal, the mobile terminal App module voiceprint information into the tag and the record.
2.根据权利要求1所述的基于声纹识别的广告监测系统,其特征在于:其中,所述移动端App模块设置在手机中。 The monitoring system as claimed in claim ads based on voiceprint identification, characterized in that said 1: wherein said moving end module provided in the phone App.
3.根据权利要求1所述的基于声纹识别的广告监测系统,其特征在于:其中,所述移动端App模块通过无线网络与所述服务端模块相连接。 3. advertising monitoring system based on voiceprint identification, wherein according to claim 1: wherein the mobile module is connected to an end App through a wireless network to the server module. 4_根据权利要求1所述的基于声纹识别的广告监测系统,其特征在于:其中,所述服务端模块通过无线网络与所述后台管理系统相连接。 4_ advertising monitoring system according to claim voiceprint identification based on 1 wherein: wherein said server through a wireless network module connected to the back office systems.
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