CN105205097A - Information push method and information push device - Google Patents

Information push method and information push device Download PDF

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Publication number
CN105205097A
CN105205097A CN201510507086.1A CN201510507086A CN105205097A CN 105205097 A CN105205097 A CN 105205097A CN 201510507086 A CN201510507086 A CN 201510507086A CN 105205097 A CN105205097 A CN 105205097A
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CN
China
Prior art keywords
user
information
pushed
keyword
input
Prior art date
Application number
CN201510507086.1A
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Chinese (zh)
Inventor
耿懿超
Original Assignee
耿懿超
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Application filed by 耿懿超 filed Critical 耿懿超
Priority to CN201510507086.1A priority Critical patent/CN105205097A/en
Publication of CN105205097A publication Critical patent/CN105205097A/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

Abstract

The invention discloses an information push method and an information push device. The method comprises the steps of detecting input operation of a user to a browser input box, and generating behavior data of the user according to the input operation; and determining information to be pushed corresponding to the behavior data of the user according to a mapping relationship between the behavior data of the user and information to be pushed, and pushing the information to be pushed to the user. Through the information push method and the information push device disclosed by the invention, related information can be pushed to the user according to the input operation of the user.

Description

A kind of information-pushing method and information push-delivery apparatus

Technical field

The present invention relates to Internet technical field, be specifically related to a kind of information-pushing method and information push-delivery apparatus.

Background technology

When user is in browser input frame during input character, browser can provide a large amount of information according to the character of user's input to user, the bulk information that browser provides does not have specific aim, need the information providing a kind of method user can be found to need according to the character of user's input, accurately locate.

Summary of the invention

Technical matters to be solved by this invention is to provide a kind of information-pushing method and information push-delivery apparatus, according to the input operation of user, can push the information be associated to user.

The present invention proposes following scheme:

On the one hand, the invention provides a kind of information-pushing method, described method comprises:

S1, detect user to the input operation of browser input frame, and form the behavioral data of user according to described input operation;

S2, according to the behavioral data of user and the mapping relations of information to be pushed, determine the information to be pushed corresponding with the behavioral data of user, and this information to be pushed is pushed to user.

On the other hand, the invention provides a kind of information push-delivery apparatus, described device comprises:

Detection module, for detecting the input operation of user to browser input frame;

Behavioral data generation module, for generating the behavioral data of user to the described input operation of browser input frame according to the user detected;

Signal dispatcher module, for the behavioral data of the described user generated is sent to cloud server, and receive that cloud server returns according to the behavioral data of user and the mapping relations of information to be pushed, the information to be pushed corresponding with behavioral data that is user that be that determine;

Info push module, for being pushed to user by the described information to be pushed received.

A kind of information-pushing method provided by the invention and information push-delivery apparatus, the behavioral data of user is generated according to the input operation of the user detected, and according to the behavioral data of the user prestored and the mapping relations of information to be pushed, obtain information to be pushed, and information to be pushed is pushed to user, can push according to the input operation of user the information be associated to user, accomplish the intellectuality of information pushing.

Accompanying drawing explanation

Fig. 1 is a kind of information-pushing method process flow diagram of the embodiment of the present invention one;

Fig. 2 is a kind of information push-delivery apparatus schematic diagram of the embodiment of the present invention two.

Embodiment

Be described principle of the present invention and feature below in conjunction with accompanying drawing, example, only for explaining the present invention, is not intended to limit scope of the present invention.

Embodiment one, a kind of information-pushing method.Below in conjunction with Fig. 1, the information-pushing method that the present embodiment provides is described in detail.

See Fig. 1, S1, detect the input operation of user to browser input frame, and generate the behavioral data of user according to described input operation.

Concrete, browser can detect the input operation of user to browser input frame in real time, is specially the keyword detecting user and input to browser input frame.Browser can detect the keyword that user inputs in input frame in the given time, and calculate the frequency of each keyword within this schedule time of input, according to the frequency of the keyword of each input, sort according to the keyword of height to input of frequency, determine that keyword that rank is the highest is the behavior keyword of user.

S2, according to the behavioral data of user and the mapping relations of information to be pushed, determine the information to be pushed corresponding with the behavioral data of user, and this information to be pushed is pushed to user.

Concrete, after browser determines the behavior keyword of user, the behavior keyword of this user is sent to cloud server, cloud server receives the behavior keyword of user, according to the mapping relations of the user behavior keyword prestored and information to be pushed, determine to obtain information to be pushed, and information to be pushed is returned to browser, by browser, information to be pushed is pushed to user, and information to be pushed is shown in the advertisement windows of the application program of user place terminal.

Embodiment two, a kind of information push-delivery apparatus.Below in conjunction with Fig. 2, the device that the present embodiment provides is described in detail.

See Fig. 2, the device that the present embodiment provides comprises detection module 201, behavioral data generation module 202, signal dispatcher module 203, info push module 204 and information display module 205.

Wherein, detection module 201, mainly for detection of the input operation of user to browser input frame.

Behavioral data generation module 202, is mainly used in the behavioral data generating user according to described input operation.

Signal dispatcher module 203, the behavioral data of the described user generated is sent to cloud server, and receive that cloud server returns according to the behavioral data of user and the mapping relations of information to be pushed, the information to be pushed corresponding with behavioral data that is user that be that determine.

Info push module 204, is mainly used in the described information to be pushed received to be pushed to user.

Concrete, the detection module 201 in browser can detect the input operation of user to browser input frame in real time, is specially the keyword detecting user and input to browser input frame.Detection module 201 can detect the keyword that user inputs in input frame in the given time, behavioral data generation module 202 calculates the frequency of each keyword within this schedule time detected, according to the frequency of the keyword of each input, sort according to the keyword of height to input of frequency, determine that keyword that rank is the highest is the behavior keyword of user.

After behavioral data generation module 202 determines the behavior keyword of user, the behavior keyword of this user is sent to cloud server by signal dispatcher module 203, cloud server receives the behavior keyword of user, according to the mapping relations of the user behavior keyword prestored and information to be pushed, determine to obtain information to be pushed, and information to be pushed is returned to browser, signal dispatcher module 203 in browser receives the information to be pushed that cloud server returns, information to be pushed is pushed to user by info push module 204, information to be pushed is shown in the advertisement windows of the application program of user place terminal by information display module 205.

A kind of information-pushing method provided by the invention and information push-delivery apparatus, the behavioral data of user is generated according to the input operation of the user detected, and according to the behavioral data of the user prestored and the mapping relations of information to be pushed, obtain information to be pushed, and information to be pushed is pushed to user, can push according to the input operation of user the information be associated to user, accomplish the intellectuality of information pushing; And the behavior keyword of user is generated according to the height of the frequency of the keyword of user's input, have more accuracy.

The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (10)

1. an information-pushing method, is characterized in that, described method comprises:
S1, detect user to the input operation of browser input frame, and generate the behavioral data of user according to described input operation;
S2, according to the behavioral data of user and the mapping relations of information to be pushed, determine the information to be pushed corresponding with the behavioral data of user, and this information to be pushed is pushed to user.
2. information-pushing method as claimed in claim 1, it is characterized in that, described step S1 specifically comprises:
Detect the keyword that user inputs in the given time in browser input frame, and calculate the frequency of the keyword inputted within the described schedule time;
According to the frequency of the keyword of input, generate the behavioral data of user.
3. information-pushing method as claimed in claim 2, is characterized in that, the frequency of the described keyword according to input, and the behavioral data generating user specifically comprises:
Sort according to the keyword of frequency to input of the described keyword of input, determine that keyword that rank is the highest is the behavior keyword of user.
4. information-pushing method as claimed in claim 3, it is characterized in that, described step S2 specifically comprises:
The behavior keyword of user is sent to cloud server, and receive the information to be pushed that cloud server returns, and this information to be pushed is pushed to user, described information to be pushed is determined to obtain by the mapping relations of cloud server according to the behavior keyword of user and the behavior keyword of user and information to be pushed.
5. information-pushing method as claimed in claim 4, it is characterized in that, described method also comprises:
Information to be pushed is shown in the advertisement windows of application program by the terminal at user place.
6. an information push-delivery apparatus, is characterized in that, described device comprises:
Detection module, for detecting the input operation of user to browser input frame;
Behavioral data generation module, for generating the behavioral data of user to the described input operation of browser input frame according to the user detected;
Signal dispatcher module, for the behavioral data of the described user generated is sent to cloud server, and receive that cloud server returns according to the behavioral data of user and the mapping relations of information to be pushed, the information to be pushed corresponding with behavioral data that is user that be that determine;
Info push module, for being pushed to user by the described information to be pushed received.
7. information push-delivery apparatus as claimed in claim 6, is characterized in that, described behavioral data generation module, for detecting the input operation of user to browser input frame, and specifically comprises according to the behavioral data of described input operation generation user:
Detect the keyword that user inputs in the given time in browser input frame, and calculate the frequency of the keyword inputted within the described schedule time;
According to the frequency of the keyword of input, generate the behavioral data of user.
8. information push-delivery apparatus as claimed in claim 7, is characterized in that, the frequency of the described keyword according to input, and the behavioral data generating user specifically comprises:
Sort according to the keyword of frequency to input of the described keyword of input, determine that keyword that rank is the highest is the behavior keyword of user.
9. information push-delivery apparatus as claimed in claim 8, is characterized in that, described signal dispatcher module specifically for:
The behavior keyword of user is sent to cloud server, and receive the information to be pushed that cloud server returns, and this information to be pushed is pushed to user, described information to be pushed is determined to obtain by the mapping relations of cloud server according to the behavior keyword of user and the behavior keyword of user and information to be pushed.
10. information push-delivery apparatus as claimed in claim 6, it is characterized in that, described device also comprises:
Information display module, for being shown in information to be pushed in the advertisement windows of the application program of user place terminal.
CN201510507086.1A 2015-08-18 2015-08-18 Information push method and information push device CN105205097A (en)

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105684399A (en) * 2016-01-30 2016-06-15 深圳市博信诺达经贸咨询有限公司 Data pushing method and system based on big data
CN105897847A (en) * 2015-12-15 2016-08-24 乐视网信息技术(北京)股份有限公司 Information push method and device
CN106570102A (en) * 2016-10-31 2017-04-19 努比亚技术有限公司 Intelligent chat method, apparatus and terminal
CN106649799A (en) * 2016-12-28 2017-05-10 北京金山安全软件有限公司 Content popularization method and device, and electronic device
WO2017124240A1 (en) * 2016-01-18 2017-07-27 阮元 Information pushing method during keyword matching, and intelligent information pushing system
CN107563851A (en) * 2017-08-23 2018-01-09 广东欧珀移动通信有限公司 Using recommendation method, apparatus, terminal and storage medium
WO2018006368A1 (en) * 2016-07-07 2018-01-11 深圳狗尾草智能科技有限公司 Advertisement implantation method and system based on virtual robot

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103268561A (en) * 2013-04-24 2013-08-28 北京捷讯华泰科技有限公司 Keyword voice advertisement playing method based on intelligent information terminal
US20140067818A1 (en) * 2012-08-31 2014-03-06 International Business Machines Corporation Pushing specific content to a predetermined webpage

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20140067818A1 (en) * 2012-08-31 2014-03-06 International Business Machines Corporation Pushing specific content to a predetermined webpage
CN103268561A (en) * 2013-04-24 2013-08-28 北京捷讯华泰科技有限公司 Keyword voice advertisement playing method based on intelligent information terminal

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105897847A (en) * 2015-12-15 2016-08-24 乐视网信息技术(北京)股份有限公司 Information push method and device
WO2017124240A1 (en) * 2016-01-18 2017-07-27 阮元 Information pushing method during keyword matching, and intelligent information pushing system
CN105684399A (en) * 2016-01-30 2016-06-15 深圳市博信诺达经贸咨询有限公司 Data pushing method and system based on big data
WO2017128361A1 (en) * 2016-01-30 2017-08-03 深圳市博信诺达经贸咨询有限公司 Method and system for pushing data based on big data
WO2018006368A1 (en) * 2016-07-07 2018-01-11 深圳狗尾草智能科技有限公司 Advertisement implantation method and system based on virtual robot
CN106570102A (en) * 2016-10-31 2017-04-19 努比亚技术有限公司 Intelligent chat method, apparatus and terminal
CN106649799A (en) * 2016-12-28 2017-05-10 北京金山安全软件有限公司 Content popularization method and device, and electronic device
CN107563851A (en) * 2017-08-23 2018-01-09 广东欧珀移动通信有限公司 Using recommendation method, apparatus, terminal and storage medium

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Application publication date: 20151230