CN105025338A - Method for putting advertisement at display terminal based on set-top box - Google Patents
Method for putting advertisement at display terminal based on set-top box Download PDFInfo
- Publication number
- CN105025338A CN105025338A CN201510490281.8A CN201510490281A CN105025338A CN 105025338 A CN105025338 A CN 105025338A CN 201510490281 A CN201510490281 A CN 201510490281A CN 105025338 A CN105025338 A CN 105025338A
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- China
- Prior art keywords
- screen
- advertisement
- display
- image
- throwing
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
Abstract
The invention, which belongs to the field of the communication technology, relates to a method for putting an advertisement at a display terminal based on a set-top box. According to the technical scheme, the method comprises: (1), a static image or dynamic image is compressed into a display image in a set-top box; (2), the compressed display image is displayed on a screen of a display terminal, wherein the compressed image (2) displayed on the screen and the screen (3) are rectangular, the area of the compressed imaged displayed on the screen is smaller than that of the screen, and the displayed compressed image is located at the top left corner, the top right corner, the lower left corner, the lower right corner, the middle, the left side, the right side, the top, or the bottom of the whole screen; and (3), the displayed compressed image (2) occupies one part of the screen and an advertisement (1) is putted at the rest parts of the screen. The method has the following beneficial effects: integrity of a played program is not affected; the program interruption and picture coverage are not required; and an advertisement can be put at the display terminal simultaneously.
Description
Technical field
The present invention relates to a kind of method based on being thrown in advertisement at display terminal by Set Top Box, belong to communication technique field.
Background technology
At present, people adopt Set Top Box to connect television set and outside source, Set Top Box is transferred to television set by after the digital signal decoding of coding, and show on a television set, user sees program by television set, ubiquity broadcast advertisement phenomenon in TV programme, each TV station starts at program, middle, at the end of, usually increase whole screen advertisement or increase in a program which fly word, corner superposition hides advertisement.Background technology Problems existing is: from the angle of user, the integrality of the program that this way is destroyed, and affects the rating impression of user, also there is interruption program simultaneously, picture hides phenomenon.
Summary of the invention
The object of the invention is to provide a kind of method based on being thrown in advertisement at display terminal by Set Top Box, do not affect the integrality of broadcast items, do not need interruption program, picture to hide, complete simultaneously and throw in advertisement at display terminal, solve the problems referred to above that background technology exists.
Technical scheme of the present invention is: a kind of method based on being thrown in advertisement at display terminal by Set Top Box, comprises following steps:
image is shown by after still image or dynamic image compression in Set Top Box;
display image after described compression, the curtain of display terminal shows, and the compressed image that screen shows and screen are rectangle, and the compressed image area that screen shows is less than screen area;
The compressed image of display is positioned at the upper left corner of whole screen or the upper right corner or the lower left corner or the lower right corner or middle or left side or right side or top or bottom;
the compressed image of display takies a part of screen, and remaining part on screen, for throwing in advertisement.
Described advertisement, comprises word, image, dynamic video displaying etc.
The Aspect Ratio of television program designing has 4:3 and 16:9 two kinds, and screen has 4:3,5:4,16:9,16:10 tetra-kinds of picture display length-width ratios; The TV programme of different proportion shows compressed image on the screen (display device) of different proportion.
Beneficial effect of the present invention: the integrality not affecting broadcast items, does not need interruption program, picture to hide, and completes simultaneously and throws in advertisement at display terminal.
Accompanying drawing explanation
Fig. 1 is the embodiment of the present invention one 4:3 and 5:4 screen display 16:9 television image and advertisement schematic diagram one;
Fig. 2 is the embodiment of the present invention one 4:3 and 5:4 screen display 16:9 television image and advertisement schematic diagram two;
Fig. 3 is the embodiment of the present invention one 4:3 and 5:4 screen display 16:9 television image and advertisement schematic diagram three;
Fig. 4 is the embodiment of the present invention two 4:3 and 5:4 screen display 4:3 television image and advertisement schematic diagram one;
Fig. 5 is the embodiment of the present invention one 4:3 and 5:4 screen display 4:3 television image and advertisement schematic diagram two;
Fig. 6 is the embodiment of the present invention one 4:3 and 5:4 screen display 4:3 television image and advertisement schematic diagram three;
Fig. 7 is the embodiment of the present invention one 4:3 and 5:4 screen display 4:3 television image and advertisement schematic diagram four;
Fig. 8 is the embodiment of the present invention three 16:9 and 16:10 screen display 16:9 television image and advertisement schematic diagram one;
Fig. 9 is the embodiment of the present invention three 16:9 and 16:10 screen display 16:9 television image and advertisement schematic diagram two;
Figure 10 is the embodiment of the present invention three 16:9 and 16:10 screen display 16:9 television image and advertisement schematic diagram three;
Figure 11 is the embodiment of the present invention three 16:9 and 16:10 screen display 16:9 television image and advertisement schematic diagram four;
Figure 12 is the embodiment of the present invention four 16:9 and 16:10 screen display 4:3 television image and advertisement schematic diagram one;
Figure 13 is the embodiment of the present invention four 16:9 and 16:10 screen display 4:3 television image and advertisement schematic diagram two;
Figure 14 is the embodiment of the present invention four 16:9 and 16:10 screen display 4:3 television image and advertisement schematic diagram three;
In figure: advertisement 1, compressed image 2, screen 3.
Embodiment
Below in conjunction with accompanying drawing, by embodiment, the present invention will be further described.
Based on a method of being thrown in advertisement by Set Top Box at display terminal, comprise following steps:
image is shown by after still image or dynamic image compression in Set Top Box;
display image after described compression, the curtain of display terminal shows, and the compressed image 2 that screen shows and screen 3 are rectangle, and the compressed image area that screen shows is less than screen area;
The compressed image of display is positioned at the upper left corner of whole screen or the upper right corner or the lower left corner or the lower right corner or middle or left side or right side or top or bottom;
the compressed image 2 of display takies a part of screen, remaining part on screen, for throwing in advertisement 1.
Described advertisement, comprises word, image, dynamic video displaying etc.
At present, the Aspect Ratio of television program designing has 4:3 and 16:9 two kinds, and screen has 4:3,5:4,16:9,16:10 tetra-kinds of picture display length-width ratios; The TV programme of different proportion shows compressed image on the screen (display device) of different proportion.
Embodiment one, with reference to accompanying drawing 1,2,3;
Still image or dynamic image compression, for showing length-width ratio 16:9 TV programme, are display image by screen aspect ratio 4:3 and 5:4 in Set Top Box; Three kinds of modes are had to throw in advertisement:
1, with reference to accompanying drawing 1, the compressed image 2 of display is positioned at the top of whole screen 3, and the bottom rest of screen is for throwing in advertisement 1;
2, with reference to accompanying drawing 2, the compressed image 2 of display is positioned at the centre of whole screen 3, and the bottom of screen and top rest are all for throwing in advertisement 1;
3, with reference to accompanying drawing 3, the compressed image 2 of display is positioned at the bottom of whole screen 3, and the top rest of screen is for throwing in advertisement 1.
Embodiment two, with reference to accompanying drawing 4,5,6,7;
Still image or dynamic image compression, for showing length-width ratio 4:3 TV programme, are display image by screen aspect ratio 4:3 and 5:4 in Set Top Box; Four kinds of modes are had to throw in advertisement:
1, with reference to accompanying drawing 4, the compressed image 2 of display is positioned at the upper left corner of whole screen 3, and the bottom of screen and right side rest are for throwing in advertisement 1;
2, with reference to accompanying drawing 5, the compressed image 2 of display is positioned at the lower left corner of whole screen 3, and the top of screen and right side rest are for throwing in advertisement 1;
3, with reference to accompanying drawing 6, the compressed image 2 of display is positioned at the upper right corner of whole screen 3, and the bottom of screen and left side rest are for throwing in advertisement 1;
4, with reference to accompanying drawing 7, the compressed image 2 of display is positioned at the lower right corner of whole screen 3, and the top of screen and left side rest are for throwing in advertisement 1.
Embodiment three, with reference to accompanying drawing 8,9,10,11;
Still image or dynamic image compression, for showing length-width ratio 16:9 TV programme, are display image by screen aspect ratio 16:9 and 16:10 in Set Top Box; Four kinds of modes are had to throw in advertisement:
1, with reference to accompanying drawing 8, the compressed image 2 of display is positioned at the upper left corner of whole screen 3, and the bottom of screen and right side rest are for throwing in advertisement 1;
2, with reference to accompanying drawing 9, the compressed image 2 of display is positioned at the lower left corner of whole screen 3, and the top of screen and right side rest are for throwing in advertisement 1;
3, with reference to accompanying drawing 10, the compressed image 2 of display is positioned at the upper right corner of whole screen 3, and the bottom of screen and left side rest are for throwing in advertisement 1;
4, with reference to accompanying drawing 11, the compressed image 2 of display is positioned at the lower right corner of whole screen 3, and the top of screen and left side rest are for throwing in advertisement 1.
Embodiment four, with reference to accompanying drawing 12,13,14;
Still image or dynamic image compression, for showing length-width ratio 4:3 TV programme, are display image by screen aspect ratio 16:9 and 16:10 in Set Top Box; Three kinds of modes are had to throw in advertisement:
1, with reference to accompanying drawing 12, the compressed image 2 of display is positioned at the centre of whole screen 3, and the left side of screen and right side rest are for throwing in advertisement 1;
2, with reference to accompanying drawing 13, the compressed image 2 of display is positioned at the right side of whole screen 3, and the left side rest of screen is all for throwing in advertisement 1;
3, with reference to accompanying drawing 14, the compressed image 2 of display is positioned at the left side of whole screen 3, and the right side rest of screen is for throwing in advertisement 1.
Claims (6)
1., based on a method of being thrown in advertisement by Set Top Box at display terminal, it is characterized in that comprising following steps:
image is shown by after still image or dynamic image compression in Set Top Box;
display image after described compression, the curtain of display terminal shows, and the compressed image (2) that screen shows and screen (3) are rectangle, and the compressed image area that screen shows is less than screen area;
The compressed image of display is positioned at the upper left corner of whole screen or the upper right corner or the lower left corner or the lower right corner or middle or left side or right side or top or bottom;
the compressed image (2) of display takies a part of screen, remaining part on screen, for throwing in advertisement (1).
2. a kind of method based on being thrown in advertisement at display terminal by Set Top Box according to claim 1, be is characterized in that: described advertisement, comprises word, image, dynamic video displaying.
3. a kind of method based on being thrown in advertisement at display terminal by Set Top Box according to claim 1 and 2, it is characterized in that: screen aspect ratio 4:3 and 5:4, for showing length-width ratio 16:9 TV programme, be display image by still image or dynamic image compression in Set Top Box; Three kinds of modes are had to throw in advertisement:
, display compressed image (2) be positioned at the top of whole screen (3), the bottom rest of screen is for throwing in advertisement (1);
, display compressed image (2) be positioned at the centre of whole screen (3), the bottom of screen and top rest are all for throwing in advertisement (1);
, display compressed image (2) be positioned at the bottom of whole screen (3), the top rest of screen is for throwing in advertisement (1).
4. a kind of method based on being thrown in advertisement at display terminal by Set Top Box according to claim 1 and 2, it is characterized in that: screen aspect ratio 4:3 and 5:4, for showing length-width ratio 4:3 TV programme, be display image by still image or dynamic image compression in Set Top Box; Four kinds of modes are had to throw in advertisement:
, display compressed image (2) be positioned at the upper left corner of whole screen (3), the bottom of screen and right side rest are for throwing in advertisement (1);
, display compressed image (2) be positioned at the lower left corner of whole screen (3), the top of screen and right side rest are for throwing in advertisement (1);
, display compressed image (2) be positioned at the upper right corner of whole screen (3), the bottom of screen and left side rest are for throwing in advertisement (1);
, display compressed image (2) be positioned at the lower right corner of whole screen (3), the top of screen and left side rest are for throwing in advertisement (1).
5. a kind of method based on being thrown in advertisement at display terminal by Set Top Box according to claim (1) or (2), it is characterized in that: screen aspect ratio 16:9 and 16:10, for showing length-width ratio 16:9 TV programme, be display image by still image or dynamic image compression in Set Top Box; Four kinds of modes are had to throw in advertisement:
, display compressed image (2) be positioned at the upper left corner of whole screen (3), the bottom of screen and right side rest are for throwing in advertisement (1);
, display compressed image (2) be positioned at the lower left corner of whole screen (3), the top of screen and right side rest are for throwing in advertisement (1);
, display compressed image (2) be positioned at the upper right corner of whole screen (3), the bottom of screen and left side rest are for throwing in advertisement (1);
, display compressed image (2) be positioned at the lower right corner of whole screen (3), the top of screen and left side rest are for throwing in advertisement (1).
6. a kind of method based on being thrown in advertisement at display terminal by Set Top Box according to claim 1 and 2, it is characterized in that: screen aspect ratio 16:9 and 16:10, for showing length-width ratio 4:3 TV programme, be display image by still image or dynamic image compression in Set Top Box; Three kinds of modes are had to throw in advertisement:
, display compressed image (2) be positioned at the centre of whole screen (3), the left side of screen and right side rest are for throwing in advertisement (1);
, display compressed image (2) be positioned at the right side of whole screen (3), the left side rest of screen is all for throwing in advertisement (1);
, display compressed image (2) be positioned at the left side of whole screen (3), the right side rest of screen is for throwing in advertisement (1).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510490281.8A CN105025338A (en) | 2015-08-12 | 2015-08-12 | Method for putting advertisement at display terminal based on set-top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510490281.8A CN105025338A (en) | 2015-08-12 | 2015-08-12 | Method for putting advertisement at display terminal based on set-top box |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN105025338A true CN105025338A (en) | 2015-11-04 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510490281.8A Pending CN105025338A (en) | 2015-08-12 | 2015-08-12 | Method for putting advertisement at display terminal based on set-top box |
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| Country | Link |
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| CN (1) | CN105025338A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1584935A (en) * | 2003-08-19 | 2005-02-23 | 刘磊 | Method for realiznig differential broadcasting content zoned broadcasting in displaying screen and displaying apparatus thereof |
| US20060294558A1 (en) * | 2005-06-23 | 2006-12-28 | Microsoft Corporation | Presentation of information relating to programming |
| CN102084387A (en) * | 2008-06-02 | 2011-06-01 | 艾尔蒙德纳特公司 | Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile |
| CN102566957A (en) * | 2011-12-13 | 2012-07-11 | 安科智慧城市技术（中国）有限公司 | Screen division method and device of multimedia information issuing system |
-
2015
- 2015-08-12 CN CN201510490281.8A patent/CN105025338A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1584935A (en) * | 2003-08-19 | 2005-02-23 | 刘磊 | Method for realiznig differential broadcasting content zoned broadcasting in displaying screen and displaying apparatus thereof |
| US20060294558A1 (en) * | 2005-06-23 | 2006-12-28 | Microsoft Corporation | Presentation of information relating to programming |
| CN102084387A (en) * | 2008-06-02 | 2011-06-01 | 艾尔蒙德纳特公司 | Targeted television advertisements selected on the basis of an online user profile and presented with television programs or channels related to that profile |
| CN102566957A (en) * | 2011-12-13 | 2012-07-11 | 安科智慧城市技术（中国）有限公司 | Screen division method and device of multimedia information issuing system |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20151104 |
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| RJ01 | Rejection of invention patent application after publication |