CN104955002A - Information releasing method and system - Google Patents
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- CN104955002A CN104955002A CN201410122336.5A CN201410122336A CN104955002A CN 104955002 A CN104955002 A CN 104955002A CN 201410122336 A CN201410122336 A CN 201410122336A CN 104955002 A CN104955002 A CN 104955002A
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Abstract
The embodiment of the invention provides an information releasing method and a system. The method comprises steps: when an access request sent by a user terminal via a user application is received, user preference information obtained and sent by an auxiliary identification system according to user data of the user terminal in a communication network is acquired; and according to the user preference information, to-be-released information corresponding to the user preference information is determined, and the to-be-released information is sent to the user terminal. That is, an advertising alliance system can determine the user preference information on the basis of the user data of the user in a communication network operator, information is released to the user terminal on the basis of user preference, and thus, accuracy of information releasing can be enhanced, and user experience is enhanced.
Description
Technical field
The present invention relates to communication technical field, particularly relate to the method and system that a kind of information is thrown in.
Background technology
At present, ad network's business development like a raging fire, therefore increasing enterprise joins in the exploitation of ad network, and the basic implementation pattern of ad network is as follows:
First user's application is (English: Application, be called for short: when APP) adding ad network, APP needs to apply for that (Software Development Kit is called for short SDK code: SDK) to ad network, add SDK code in APP program, when APP opens, SDK indicates the specification of information display position to be put, suitable information to be put is asked for ad network, the code that ad network carries according to this SDK, determines to send which kind of information to be put, finally push on APP.
But, the information pushing to be put of current ad network is all determine based on the SDK code of APP, have nothing to do with the mechanism in operator, so the user data in operator self machine cannot use in ad network, thus cause the input precision of information to be put lower.
Summary of the invention
The invention provides the method and system that a kind of information is thrown in, in order to improve the benchmark degree that information is thrown in.
Its concrete technical scheme is as follows:
The method that information is thrown in, comprising:
When receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network;
According to described user preference information, determine the information to be put that described user preference information is corresponding;
Described information to be put is sent to described user terminal.
Optionally, when receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network, comprising:
When receiving user terminal and applying transmission access request by user, be sent as to aid identification system the user identification code that described user applies distribution;
The user preference information that the described aid identification system receiving the transmission of described aid identification system obtains according to the user data of described user terminal in communication network that described user identification code is determined.
A method for information processing, comprising:
The user identification code for the user's application in identifying subscriber terminal that the ad network's system obtained for throwing in information to be put sends;
According to the corresponding relation between user identification code and user terminal number, determine the user terminal number that the user identification code of described acquisition is corresponding;
According to described user terminal number, find out the user data that described user terminal number is corresponding, according to described user data, determine the preference information of user;
Described preference information is sent to described ad network system, throws in information to be put corresponding to described preference information to make described ad network system to user terminal.
Optionally, before the user identification code for the user's application in identifying subscriber terminal that the ad network's system for throwing in information to be put that obtains sends, also comprise:
When user terminal applies first time access ad network's system by user, obtain described user terminal number and described ad network system is the user identification code that described user applies distribution;
Preserve the corresponding relation between user terminal number and user identification code.
Optionally, after preserving the corresponding relation between user terminal number and first user identification code, also comprise:
When described user terminal applies again access ad network's system by user, obtain the user identification code of described user terminal number and described user application;
Judge whether described user identification code attaches most importance to newly assigned user identification code;
If not, then the corresponding relation between original user terminal number and user identification code is kept;
If so, the corresponding relation between user terminal number and user identification code and the user identification code redistributed then is preserved.
The system that information is thrown in, comprising:
Acquisition module, for when receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network;
Determination module, for according to described user preference information, determines the information to be put that described user preference information is corresponding;
Sending module, for being sent to described user terminal by described information to be put.
Optionally, acquisition module comprises:
Transmitting element, for when receiving user terminal and applying transmission access request by user, is sent as to aid identification system the user identification code that described user applies distribution;
Receiving element, the user preference information that the described aid identification system sent for receiving described aid identification system obtains according to the user data of described user terminal in communication network that described user identification code is determined.
A kind of aid identification system, comprising:
Acquisition module, for the user identification code for the user's application in identifying subscriber terminal that the ad network's system obtained for throwing in information to be put sends;
Determination module, for according to the corresponding relation between user identification code and user terminal number, determines the user terminal number that the user identification code of described acquisition is corresponding;
Processing module, for according to described user terminal number, finds out the user data that described user terminal number is corresponding, and according to described user data, determines the preference information of user;
Sending module, for described preference information is sent to described ad network system, throws in information to be put corresponding to described preference information to make described ad network system to user terminal.
Optionally, described acquisition module, also for when user terminal applies first time access ad network's system by user, obtains described user terminal number and described ad network system is the user identification code that described user applies distribution;
Described processing module, also for preserving the corresponding relation between user terminal number and user identification code.
Optionally, described acquisition module, also for when described user terminal applies again access ad network's system by user, obtains the user identification code of described user terminal number and described user application;
Described processing module, also for judging whether described user identification code attaches most importance to newly assigned user identification code; If not, then the corresponding relation between original user terminal number and user identification code is kept; If so, the corresponding relation between user terminal number and user identification code and the user identification code redistributed then is preserved.
Embodiments provide a kind of method that information is thrown in, the method comprises: when receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network, according to user preference information, determine and the information to be put that user preference information is corresponding information to be put is sent to user terminal.That is ad network's system can determine the preference information of user based on the user data of user in communication network operator, can come to user terminal impression information based on the preference of user like this, so not only improve the accuracy that information is thrown in, also make the experience of user promote.
The embodiment of the present invention additionally provides a kind of method of information processing, and the method comprises: the user identification code for the user's application in identifying subscriber terminal that the ad network's system obtained for throwing in information to be put sends; According to the corresponding relation between user identification code and user terminal number, determine the user terminal number that the user identification code of acquisition is corresponding; According to user terminal number, find out the user data that user terminal number is corresponding, according to user data, determine the preference information of user; Preference information is sent to ad network's system, throws in information to be put corresponding to preference information to make ad network's system to user terminal.That is ad network's system can be made to send information to be put to user terminal targetedly in conjunction with the user's usage data in operator's communication network by this information processing method, thus improve the precision of ad network's system impression information.
Accompanying drawing explanation
Fig. 1 is the structural representation of the system of displaying advertising messages in the embodiment of the present invention;
Fig. 2 is the flow chart of a kind of method that in the embodiment of the present invention, information is thrown in;
Fig. 3 is the flow chart of a kind of information processing method in the embodiment of the present invention;
Fig. 4 is the structural representation of the system that in the embodiment of the present invention, a kind of information is thrown in;
Fig. 5 is the structural representation of a kind of aid identification system in the embodiment of the present invention.
Embodiment
In order to the problem that the precision solving information input in Current ad alliance is lower, a kind of method that information is thrown in is provided in the embodiment of the present invention, the method comprises: when receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network, according to user preference information, determine and the information to be put that user preference information is corresponding information to be put is sent to user terminal.That is, ad network's system will determine the preference information of user in conjunction with the user data of user in communication network in embodiments of the present invention, and then come to throw in advertisement to user targetedly according to the preference information of user, so not only improve the precision that information is thrown in, and also improve the experience of user.
Below by accompanying drawing and specific embodiment, technical solution of the present invention is described in detail.
First, between operator's communication network and ad network's system, be provided with an aid identification system (as shown in Figure 1) in embodiments of the present invention, in this aid identification system, save the corresponding relation between user terminal number and user identification code.Wherein, user terminal number can be the phone number of user, and user identification code Ze Shi ad network system, in order to identify each APP, therefore will be each APP distributing user identification code.
Because aid identification system is between operator's communication network and ad network's system, therefore the user terminal number that aid identification system can store according to self transfer the user data of all users preserved in operator's communication network, such as the information such as address name, sex, residence, net purchase article, the game liked.
Based on the communication network structure in Fig. 1, provide a kind of method that information is thrown in the embodiment of the present invention, be illustrated in figure 2 a kind of method that in the embodiment of the present invention, information is thrown in, the method comprises:
S201, when receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network.
Specifically, owing to distributing a user identification code for this APP when user terminal first time accesses ad network's system by APP, and this user identification code is written in APP, thus user terminal is when again accessing ad network's system by this APP, the SDK Code obtaining that ad network's system just can send based on APP is to user identification code.
In embodiments of the present invention, because the informational needs thrown in is attached to the user data of user terminal in operator's communication network, therefore, after ad network's system obtains the user identification code of the APP in user terminal, this user identification code is sent to aid identification system by ad network's system.
Owing to saving the corresponding relation between user identification code and user terminal number in aid identification system, therefore after user identification code is sent to aid identification system by ad network's system, this aid identification system will obtain user terminal number corresponding to user identification code, then the user data of user terminal in communication network operator is got according to user terminal number, the personal information of the mainly user of user data here, such as the name of user, address, net purchase type, the shop often gone, the game liked, the information that the activity liked etc. are relevant.
Aid identification system can determine the preference information of user from the user data obtained, such as the shopping type nearest according to user determines user's shopping preferences, and the game preference etc. of user is determined in the game liked recently according to user.
S202, according to the preference information of user, determines the information to be put that user preference information is corresponding;
Ad network's system receive aid identification system send user preference information after, this ad network's system by the preference information based on user targetedly to user terminal impression information.
Such as the preference information of the user that aid identification system sends is user's frequent visit clothes websites, then illustrating that this user is current has the demand buying clothes, and now this ad network's system is determined the advertising message of clothing to be thrown in this user terminal; If what user frequently accessed is women and infants on-line shops, then ad network's system is determined the advertising message of women and infants' class to be thrown in this user.
That is can determine the preference information of user based on the user data of user in communication network operator in embodiment of the present invention ad network system, can come to user terminal displaying advertising messages based on the preference of user like this, so not only improve the accuracy that advertising message is thrown in, also make the experience of user promote.
S203, is sent to user terminal by information to be put.
Certainly, finally obtain information to be put in ad network's system based on the preference information of user and be sent to user terminal.
In addition, aid identification system can be applied in different operator's communication networks in embodiments of the present invention, that is no matter user terminal visits ad network's system by which kind of operator's communication network, first user identification code can be sent to aid identification system by this ad network's system, then aid identification system finally determines the preference information of user according to user identification code, thus ad network's system just can send information to be put to user terminal according to the preference information of user targetedly.
Embodiment two:
In addition, in embodiments of the present invention in order to ensure that ad network's system can be come targetedly to user terminal impression information according to the user data of users all in operator's communication network, therefore a kind of information processing method is additionally provided in embodiments of the present invention, be illustrated in figure 3 the flow chart of a kind of information processing method in the embodiment of the present invention, the method comprises:
S301, obtains the user identification code for the user's application in identifying subscriber terminal that user throws in ad network's system transmission of information to be put;
First, the method is applied in the aid identification system of Fig. 1, when user terminal is by APP and operator communication network A first time access ad network's system, ad network's system will distribute a user identification code for this APP, when this APP once accesses ad network's system, ad network's system can identify this APP by user identification code.
When user terminal accesses ad network's system by operator communication network A, (Gateway GPRS Support Node is called for short Gateway GPRS Support Node in operator communication network A: GGSN) resolved by the packet obtaining access ad network system, obtain user terminal number and user identification code in this packet, this user identification code is ad network's system is the identification code that APP distributes.
Now, GGSN in operator communication network A will carry the Packet Generation of user identification code and user terminal number to aid identification system, the corresponding relation that aid identification system will be preserved between user identification code and user terminal number, such aid identification system just can determine corresponding user terminal number according to user identification code.
Further, if when user terminal accesses ad network's system by operator communication network A, then aid identification system directly can get user identification code, if when user terminal accesses ad network's system by operator communication network B, then this aid identification system directly can't obtain user identification code, at this moment user identification code can be sent to aid identification system by ad network's system, be so just that user terminal is by other communication network access ad network of operator systems, aid identification system still can get user identification code corresponding to user terminal.
S302, according to the corresponding relation between user identification code and user terminal number, determines the user terminal number that the user identification code of acquisition is corresponding;
Owing to saving the corresponding relation between user identification code and user terminal number in aid identification system, therefore aid identification system is after getting user identification code, and this aid identification system just can determine corresponding user terminal number.
S303, according to user terminal number, finds out the user data that user terminal number is corresponding, according to user data, determines the preference information of user;
Specifically, when user terminal is by operator's access net, the user data of user will be retained in operator's communication network, the information such as the address of user, name, the type of shopping, the game liked just are included in these user data, some information wherein have directly reacted the preference of user, such as the type of shopping just describes the article which kind of type user often buys.
After this aid identification system gets user data corresponding to user terminal number, aid identification system just can get the preference information of user according to user data, such as in user data, describe the website that user frequently accesses clothing, this also illustrates user and now there is the preference buying clothes, then aid identification system just will generate preference information, and preference information is sent to ad network's system, preference information based on user is sent information to be put to user terminal by ad network's system targetedly, such as user likes the website of clothing, the advertising message of clothing is then thrown in user terminal.
Can analyze the user data of user in operator's communication network based on aid identification system, and the preference information of user can be obtained, the preference information that last ad network system can send based on aid identification system throws in information to be put targetedly to user terminal, thus the input accuracy of information to be put is improved, and it also avoid ad network's system and throw in unnecessary information to be put to user terminal.
S304, is sent to ad network's system by preference information.
In addition, due to user terminal can exist at any time system refitting or other problems cause originally be APP distribute user identification code lose, now during this user terminal access ad network system, ad network's system can redistribute user identification code for this APP, and the user identification code redistributed is not identical with the user identification code of original distribution.If when user terminal accesses ad network's system by the operator's communication network residing for aid identification system, aid identification system will get user terminal number and user identification code, when aid identification system determine user identification code corresponding to original this user terminal number preserved not identical with the user identification code got time, then illustrate that the user identification code of acquisition is attached most importance to newly assigned user identification code, now the corresponding relation that will preserve between user terminal number and the user identification code redistributed of this aid identification system.When being therefore just the user identification code generation renewal of the same APP of user terminal, this aid identification system also can upgrade in time the corresponding relation between user terminal number and user identification code preserved, and then can ensure that aid identification system provides preference information accurately for ad network's system.
Embodiment three:
The method that a kind of information in the corresponding embodiment of the present invention one is thrown in, the embodiment of the present invention additionally provides the system that a kind of information is thrown in, and be illustrated in figure 4 the system that a kind of information in the embodiment of the present invention is thrown in, this system comprises:
Acquisition module 401, for when receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network;
Determination module 402, for according to described user preference information, determines the information to be put that described user preference information is corresponding;
Sending module 403, for being sent to described user terminal by described information to be put.
Acquisition module 401 comprises in embodiments of the present invention:
Transmitting element, for when receiving user terminal and applying transmission access request by user, is sent as to aid identification system the user identification code that described user applies distribution;
Receiving element, the user preference information that the described aid identification system sent for receiving described aid identification system obtains according to the user data of described user terminal in communication network that described user identification code is determined.
Embodiment four:
A kind of information processing method in the corresponding embodiment of the present invention two, the embodiment of the present invention additionally provides a kind of aid identification system, and be illustrated in figure 5 the structural representation of a kind of aid identification system in the embodiment of the present invention, this system comprises:
Acquisition module 501, for the user identification code for the user's application in identifying subscriber terminal that the ad network's system obtained for throwing in information to be put sends;
Determination module 502, for according to the corresponding relation between user identification code and user terminal number, determines the user terminal number that the user identification code of described acquisition is corresponding;
Processing module 503, for according to described user terminal number, finds out the user data that described user terminal number is corresponding, and according to described user data, determines the preference information of user;
Sending module 504, for described preference information is sent to described ad network system, throws in information to be put corresponding to described preference information to make described ad network system to user terminal.
Further, in embodiments of the present invention, acquisition module 501 also for when user terminal applies first time access ad network's system by user, obtains described user terminal number and described ad network system is the user identification code that described user applies distribution;
Processing module 502 is also for preserving the corresponding relation between user terminal number and user identification code.
Further, in embodiments of the present invention, acquisition module 501 also for when described user terminal applies again access ad network's system by user, obtains the user identification code of described user terminal number and described user application;
Processing module 502 is also for judging whether described user identification code attaches most importance to newly assigned user identification code; If not, then the corresponding relation between original user terminal number and user identification code is kept; If so, the corresponding relation between user terminal number and user identification code and the user identification code redistributed then is preserved.
The present invention describes with reference to according to the flow chart of the method for the embodiment of the present invention, equipment (system) and computer program and/or block diagram.Should understand can by the combination of the flow process in each flow process in computer program instructions realization flow figure and/or block diagram and/or square frame and flow chart and/or block diagram and/or square frame.These computer program instructions can being provided to the processor of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce a machine, making the instruction performed by the processor of computer or other programmable data processing device produce device for realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be stored in can in the computer-readable memory that works in a specific way of vectoring computer or other programmable data processing device, the instruction making to be stored in this computer-readable memory produces the manufacture comprising command device, and this command device realizes the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
These computer program instructions also can be loaded in computer or other programmable data processing device, make on computer or other programmable devices, to perform sequence of operations step to produce computer implemented process, thus the instruction performed on computer or other programmable devices is provided for the step realizing the function of specifying in flow chart flow process or multiple flow process and/or block diagram square frame or multiple square frame.
Although describe the preferred embodiments of the present invention, those skilled in the art once obtain the basic creative concept of cicada, then can make other change and amendment to these embodiments.So claims are intended to be interpreted as comprising preferred embodiment and falling into all changes and the amendment of the scope of the invention.
Obviously, those skilled in the art can carry out various change and modification to the present invention and not depart from the spirit and scope of the present invention.Like this, if these amendments of the present invention and modification belong within the scope of the claims in the present invention and equivalent technologies thereof, then the present invention is also intended to comprise these change and modification.
Claims (10)
1. a method for information input, is characterized in that, comprising:
When receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network;
According to described user preference information, determine the information to be put that described user preference information is corresponding;
Described information to be put is sent to described user terminal.
2. the method for claim 1, is characterized in that, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network, comprising:
The user identification code that described user applies distribution is sent as to aid identification system;
The user preference information that the described aid identification system receiving the transmission of described aid identification system obtains according to the user data of described user terminal in communication network that described user identification code is determined.
3. a method for information processing, is characterized in that, comprising:
The user identification code for the user's application in identifying subscriber terminal that the ad network's system obtained for throwing in information to be put sends;
According to the corresponding relation between user identification code and user terminal number, determine the user terminal number that the user identification code of acquisition is corresponding;
According to described user terminal number, find out the user data that described user terminal number is corresponding, according to described user data, determine the preference information of user;
Described preference information is sent to described ad network system, throws in information to be put corresponding to described preference information to make described ad network system to user terminal.
4. method as claimed in claim 3, is characterized in that, before the user identification code for the user's application in identifying subscriber terminal that the ad network's system for throwing in information to be put that obtains sends, also comprises:
When user terminal applies first time access ad network's system by user, obtain described user terminal number and described ad network system is the user identification code that described user applies distribution;
Preserve the corresponding relation between user terminal number and user identification code.
5. method as claimed in claim 4, is characterized in that, after preserving the corresponding relation between user terminal number and first user identification code, also comprises:
When described user terminal applies again access ad network's system by user, obtain the user identification code of described user terminal number and described user application;
Judge whether described user identification code attaches most importance to newly assigned user identification code;
If not, then the corresponding relation between original user terminal number and user identification code is kept;
If so, the corresponding relation between user terminal number and user identification code and the user identification code redistributed then is preserved.
6. a system for information input, is characterized in that, comprising:
Acquisition module, for when receiving user terminal and applying transmission access request by user, the user preference information that the described aid identification system obtaining the transmission of aid identification system obtains according to the user data of user terminal in communication network;
Determination module, for according to described user preference information, determines the information to be put that described user preference information is corresponding;
Sending module, for being sent to described user terminal by described information to be put.
7. system as claimed in claim 6, it is characterized in that, acquisition module comprises:
Transmitting element, for when receiving user terminal and applying transmission access request by user, is sent as to aid identification system the user identification code that described user applies distribution;
Receiving element, the user preference information that the described aid identification system sent for receiving described aid identification system obtains according to the user data of described user terminal in communication network that described user identification code is determined.
8. an aid identification system, is characterized in that, comprising:
Acquisition module, for the user identification code for the user's application in identifying subscriber terminal that the ad network's system obtained for throwing in information to be put sends;
Determination module, for according to the corresponding relation between user identification code and user terminal number, determines the user terminal number that the user identification code of acquisition is corresponding;
Processing module, for according to described user terminal number, finds out the user data that described user terminal number is corresponding, and according to described user data, determines the preference information of user;
Sending module, for described preference information is sent to described ad network system, throws in information to be put corresponding to described preference information to make described ad network system to user terminal.
9. system as claimed in claim 8, it is characterized in that, described acquisition module, also for when user terminal applies first time access ad network's system by user, obtains described user terminal number and described ad network system is the user identification code that described user applies distribution;
Described processing module, also for preserving the corresponding relation between user terminal number and user identification code.
10. system as claimed in claim 9, is characterized in that, described acquisition module, also for when described user terminal applies again access ad network's system by user, obtains the user identification code of described user terminal number and described user application;
Described processing module, also for judging whether described user identification code attaches most importance to newly assigned user identification code; If not, then the corresponding relation between original user terminal number and user identification code is kept; If so, the corresponding relation between user terminal number and user identification code and the user identification code redistributed then is preserved.
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| CN201410122336.5A CN104955002A (en) | 2014-03-28 | 2014-03-28 | Information releasing method and system |
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