CN104809636A - ESL (electronic shelf label) system integrating iBeacon - Google Patents
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- CN104809636A CN104809636A CN201510244387.XA CN201510244387A CN104809636A CN 104809636 A CN104809636 A CN 104809636A CN 201510244387 A CN201510244387 A CN 201510244387A CN 104809636 A CN104809636 A CN 104809636A
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Abstract
The invention discloses an ESL (electronic shelf label) system integrating iBeacon. The ESL comprises an ESL, a wireless base station, an ESL management system and a mobile terminal, wherein the ESL realizes communication with the mobile terminal through BLE (Bluetooth low energy) broadcasting, and simultaneously realizes communication with the wireless base station through 2.4Ghz wireless protocols; the wireless base station is respectively communicated with an ESL management system and the ESL through the 2.4Ghz wireless protocols; the ESL management system is communicated with each wireless base station through the 2.4Ghz wireless protocols, and is used for binding corresponding commodity information and position information of the mobile terminal to each ESL; the mobile terminal is used for receiving iBeacon data and resolving the iBeacon data, feeds back the resolved data to the ESL for obtaining the commodity information and the position information, and outputs the commodity information and the position information. The ESL system has the advantages that that through iBeacon and ESL integration, supermarket customers can directly use the mobile terminal to build connection with commodity price labels, so that the interaction between the customers and commodities is realized.
Description
Technical field
The present invention relates to the electronic bin tag system (ESL system) in a kind of retail trade and supermarket, be specifically related to the ESL system of a kind of integrated iBeacon.
Background technology
All the time, traditional retail industry is all adopt papery price tag to carry out display of commodity price, but, along with the development of retail trade, type of merchandize constantly increases, frequently the price demand that causes of all kinds of advertising campaign, the time delay of manual amendment's price tag and error rate, etc., papery price tag deficiency is in these areas more and more obvious.In order to solve these problems above, some electronic shelf labels (ESL) and system thereof are there is, such as publication number is that the Chinese utility model patent of CN202018667U discloses a kind of electronic shelf label, can change the change of merchandise news at any time, store more merchandise news.Electronic shelf label must become the developing direction replacing paper label.
The fieriness competition in supermarket makes its rate of gross profit decline year by year, and most of supermarket is close to loss edge.Simultaneously in recent years the electric business wave of interest especially traditional supermarket industry make the matter worse.However, entity supermarket still possesses the advantage that electric business cannot replace.Key is the transition and upgrade in supermarket.In transition and upgrade, supermarket is mainly launched around purchase experiences.Comprise experience when doing shopping in shop and the experience after shopping.
Traditional E SL system contributes to promoting the efficiency of management as the robotization means of supermarket price control.But as just price control equipment, its inputoutput are lower.Traditional E SL system is also doing one's utmost the means finding improving product added value.
IBeacon is the upper New function be equipped with of mobile device OS (iOS7) that Apple issues in September, 2013.Its working method is, be equipped with the equipment use BLE technology of low-power consumption bluetooth (BLE) communication function to send oneself distinctive ID towards periphery, the application software receiving this ID can take some actions according to this ID.
IBeacon agreement is the open Radio Broadcasting Agreements that Apple designs based on BLE 4.0.Be mainly used in location-based information pushing.Current most main flow mobile terminal all supports this communication pattern.
The data of iBeacon are formed primarily of four kinds of information, are UUID (universal unique identifier), Major, Minor, Measured Power respectively.Measured Power is the reference Received signal strength strong (RSSI:Received Singnal Strength Indicator) between iBeacon module and receiver when 1m.Receiver calculates the distance of sending module and receiver according to the intensity of this reference RSSI and Received signal strength.After iOS7 makes an explanation to the iBeacon signal received, to waiting for that all application software of iBeacon information send UUID, Major, Minor and close degree.Receive the application software of information and first confirm UUID, if be confirmed to be the information sending to oneself, be then combined into row relax again according to Major, Minor.
The present invention is intended to the ESL system designing a kind of integrated iBeacon ability, for ESL system provides sufficient imagination space when this system does not need to increase extra hardware cost.
Summary of the invention
Technical matters to be solved by this invention is to provide the ESL system of a kind of integrated iBeacon, integrated by iBeacon and ESL, supermarket client can directly use the price tag of mobile terminal and commodity to connect, thus it is mutual to realize between client and commodity, as the acquisition etc. of the pulling face-to-face of information, Customer Location information.
In order to solve above technical matters, the invention provides the ESL system of a kind of integrated iBeacon, comprising:
ESL label, there is 2.4Ghz radio communication circuit and 2.4Ghz BLE 4.0 telecommunication circuit, iBeacon data after being resolved by 2.4Ghz BLE 4.0 agreement overseas broadcast iBeacon data and mobile terminal receive, realize and the communication of described mobile terminal and data information transfer, simultaneously by 2.4Ghz wireless protocols and wireless base station communication transmitting data information;
Described wireless base station, has 2.4Ghz radio communication circuit, by 2.4Ghz wireless protocols respectively with ESL management system and described ESL label communication transmitting data information;
Described ESL management system, there is 2.4Ghz radio communication circuit, by 2.4Ghz wireless protocols and each described wireless base station communication transmitting data information, set up LAN (Local Area Network), for binding the positional information of corresponding merchandise news and mobile terminal to each described ESL label;
With described mobile terminal, for receiving the iBeacon data of described ESL tag broadcast and resolving it, by the iBeacon data feedback after resolving to ESL label to obtain corresponding merchandise news and positional information and to export.
Preferably, the ESL system of integrated iBeacon of the present invention, described mobile terminal is mobile phone.
Preferably, the ESL system of integrated iBeacon of the present invention, described ESL label has BLE broadcasting power control circuit, for changing the signal intensity of its external BLE broadcast.
Further, the ESL system of integrated iBeacon of the present invention, is controlled by the emissive power of 2.4Ghz BLE 4.0 telecommunication circuit to described ESL label, realizes label and calculate to the indoor distances of mobile terminal, thus accurately locate mobile terminal.
Preferably, the ESL system of integrated iBeacon of the present invention, the UUID that described ESL label adopts the ID of 2.4GHz wireless protocols to broadcast as BLE, realizes the auto-associating of BLE broadcast and merchandise news.
Further, the ESL system of integrated iBeacon of the present invention, described ESL management system, according to the mobile terminal locations calculated, controls relevant ESL label to mobile terminal transmission of location information and neighbouring merchandise news.
Further, the ESL system of integrated iBeacon of the present invention, described merchandise news comprises trade name, original cost lattice, favourable price, advertising message and purchase information.
The ESL system of integrated iBeacon of the present invention has the following advantages:
(1) realize real-time, interactive before the shelf of client and commodity, strengthen customer experience.
(2) controlled by power, realize the information pushing compared with exact position, promote the mobile terminal identification client of validity by client of sales promotion, realize personalized sales promotion.
(3) by the short-range communication of client and label, realize the indoor positioning that precision is higher, can the services such as indoor navigation be provided.
(4) realize iBeacon information visuallization by ESL screen, make iBeacon be easier to safeguard.By the incidence relation of ESL label with commodity itself, the binding relationship of iBeacon and commodity automatically can be realized.
Accompanying drawing explanation
Below in conjunction with the drawings and specific embodiments, the present invention is described in further detail.
Fig. 1 is the ESL system architecture schematic diagram of integrated iBeacon of the present invention;
Fig. 2 is that information of the present invention is transferred to the process schematic of mobile terminal from server;
Fig. 3 is that power of the present invention wakes up and time relationship schematic diagram.
Embodiment
As shown in Figure 1, the invention provides the ESL system of a kind of integrated iBeacon, comprising:
ESL label, there is 2.4Ghz radio communication circuit and 2.4Ghz BLE 4.0 telecommunication circuit, iBeacon data after being resolved by 2.4Ghz BLE 4.0 agreement overseas broadcast iBeacon data and mobile terminal receive, realize and the communication of described mobile terminal and data information transfer, simultaneously by 2.4Ghz wireless protocols and wireless base station communication transmitting data information;
Described wireless base station, has 2.4Ghz radio communication circuit, by 2.4Ghz wireless protocols respectively with ESL management system and described ESL label communication transmitting data information;
Described ESL management system, there is 2.4Ghz radio communication circuit, by 2.4Ghz wireless protocols and each described wireless base station communication transmitting data information, set up LAN (Local Area Network), for binding the positional information of corresponding merchandise news and mobile terminal to each described ESL label;
With described mobile terminal, for receiving the iBeacon data of described ESL tag broadcast and resolving it, by the iBeacon data feedback after resolving to ESL label to obtain corresponding merchandise news and positional information and to export.
As shown in Figure 2, by the BLE chip of label, by information from server be sent to possess BLE function mobile terminal.
Agreement is supported:
(1) support " BLE Radio Broadcasting Agreements <S->D> " between server (S) and base station (D) and annul the agreement.
(2) support " BLE Radio Broadcasting Agreements <D->T> " between base station (D) and label (T) and annul the agreement, adopt the communication of 2.4Ghz Protocol, support framing transmission.
(3) support " BLE Radio Broadcasting Agreements <T->M> " between label (T) and mobile terminal (M) and annul the agreement, adopting BLE mode to communicate, supporting framing transmission.
Label must provide the base station of certain frequency mutual during BLE broadcast, in order to avoid label lost contact, must specify in agreement: data content, broadcasting power, broadcasting frequency
Be that power of the present invention wakes up and time relationship schematic diagram as shown in Figure 3, the behavioural norm of label can adopt following regulation:
(1) wakeup frequency of label 2.4Ghz is 10 seconds;
(2) label also needs with 10 seconds periodic awakening 2.4Ghz during BLE broadcast;
(3) the BLE broadcast cycle suggestion of label is 2s (default value);
(4) the power suggestion of the BLE broadcast of label is-20dBm (default value);
(5) when the broadcasted content of BLE is multiframe, labeling requirement sends these frames with 20ms frequency.
Preferably, the ESL system of integrated iBeacon of the present invention, described mobile terminal is mobile phone.
Preferably, the ESL system of integrated iBeacon of the present invention, described ESL label has BLE broadcasting power control circuit, for changing the signal intensity of its external BLE broadcast.
Further, the ESL system of integrated iBeacon of the present invention, is controlled by the emissive power of 2.4Ghz BLE 4.0 telecommunication circuit to described ESL label, realizes label and calculate to the indoor distances of mobile terminal, thus accurately locate mobile terminal.
Preferably, the ESL system of integrated iBeacon of the present invention, the UUID that described ESL label adopts the ID of 2.4GHz wireless protocols to broadcast as BLE, realizes the auto-associating of BLE broadcast and merchandise news.
Further, the ESL system of integrated iBeacon of the present invention, described ESL management system, according to the mobile terminal locations calculated, controls relevant ESL label to mobile terminal transmission of location information and neighbouring merchandise news.
Further, the ESL system of integrated iBeacon of the present invention, described merchandise news comprises trade name, original cost lattice, favourable price, advertising message and purchase information.
The ESL system of integrated iBeacon of the present invention has the following advantages:
(1) realize real-time, interactive before the shelf of client and commodity, strengthen customer experience.
(2) controlled by power, realize the information pushing compared with exact position, promote the mobile terminal identification client of validity by client of sales promotion, realize personalized sales promotion.
(3) by the short-range communication of client and label, realize the indoor positioning that precision is higher, can the services such as indoor navigation be provided.
(4) realize iBeacon information visuallization by ESL screen, make iBeacon be easier to safeguard.By the incidence relation of ESL label with commodity itself, the binding relationship of iBeacon and commodity automatically can be realized.
The above is the preferred embodiments of the present invention, is not limited to the present invention, to one skilled in the art, can have various modifications and variations.Within the spirit and scope of the present invention all, any amendment made and equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (7)
1. an ESL system of integrated iBeacon, is characterized in that, comprising:
ESL label, there is 2.4Ghz radio communication circuit and 2.4Ghz BLE 4.0 telecommunication circuit, iBeacon data after being resolved by 2.4Ghz BLE 4.0 agreement overseas broadcast iBeacon data and mobile terminal receive, realize and the communication of described mobile terminal and data information transfer, simultaneously by 2.4Ghz wireless protocols and wireless base station communication transmitting data information;
Described wireless base station, has 2.4Ghz radio communication circuit, by 2.4Ghz wireless protocols respectively with ESL management system and described ESL label communication transmitting data information;
Described ESL management system, there is 2.4Ghz radio communication circuit, by 2.4Ghz wireless protocols and each described wireless base station communication transmitting data information, set up LAN (Local Area Network), for binding the positional information of corresponding merchandise news and mobile terminal to each described ESL label;
With described mobile terminal, for receiving the iBeacon data of described ESL tag broadcast and resolving it, by the iBeacon data feedback after resolving to described ESL label to obtain corresponding merchandise news and positional information and to export.
2. the ESL system of integrated iBeacon as claimed in claim 1, is characterized in that, described mobile terminal is mobile phone.
3. the ESL system of integrated iBeacon as claimed in claim 1, is characterized in that, described ESL label has BLE broadcasting power control circuit, for changing the signal intensity of its external BLE broadcast.
4. the ESL system of integrated iBeacon as claimed in claim 3, it is characterized in that, controlled by the emissive power of 2.4Ghz BLE 4.0 telecommunication circuit to described ESL label, realize label and calculate to the indoor distances of mobile terminal, thus mobile terminal is accurately located.
5. the ESL system of integrated iBeacon as claimed in claim 1, is characterized in that, the UUID that described ESL label adopts the ID of 2.4GHz wireless protocols to broadcast as BLE, realizes the auto-associating of BLE broadcast and merchandise news.
6. the ESL system of integrated iBeacon as claimed in claim 5, is characterized in that, described ESL management system, according to the mobile terminal locations calculated, controls relevant ESL label to mobile terminal transmission of location information and neighbouring merchandise news.
7. the ESL system of integrated iBeacon as claimed in claim 6, is characterized in that, described merchandise news comprises trade name, original cost lattice, favourable price, advertising message and purchase information.
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| CN201510244387.XA CN104809636A (en) | 2015-05-14 | 2015-05-14 | ESL (electronic shelf label) system integrating iBeacon |
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| CN201510244387.XA CN104809636A (en) | 2015-05-14 | 2015-05-14 | ESL (electronic shelf label) system integrating iBeacon |
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Cited By (9)
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| CN105117948A (en) * | 2015-09-07 | 2015-12-02 | 丹阳伦图电子技术有限公司 | IBeacon technology-based ESL (electronic shelf label) system |
| CN105117947A (en) * | 2015-09-07 | 2015-12-02 | 丹阳伦图电子技术有限公司 | Wi-Fi technology-based ESL (electronic shelf label) system |
| CN105117752A (en) * | 2015-09-07 | 2015-12-02 | 丹阳伦图电子技术有限公司 | Bluetooth technology-based ESL (electronic shelf label) system |
| CN105141706A (en) * | 2015-10-15 | 2015-12-09 | 丹阳伦图电子技术有限公司 | ESL system for realizing content pushing based on Wi-Fi Aware |
| CN107784332A (en) * | 2016-08-24 | 2018-03-09 | 浙江汉朔电子科技有限公司 | Electronics price tag information processing system and method |
| CN108665032A (en) * | 2018-05-16 | 2018-10-16 | 苏州易泰勒电子科技有限公司 | A kind of wireless electron bin tag system label automatic routing method |
| CN108882141A (en) * | 2018-05-25 | 2018-11-23 | 深圳市海苔科技有限公司 | Electronic shelf label positioned update method and system |
| CN109547535A (en) * | 2018-10-31 | 2019-03-29 | 阿里巴巴集团控股有限公司 | Apparatus bound methods, devices and systems |
| CN107708181B (en) * | 2017-10-24 | 2021-01-05 | 佛山市广华合志科技有限公司 | Data communication system, electronic shelf label system and communication method thereof |
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Cited By (15)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105117947B (en) * | 2015-09-07 | 2019-02-12 | 丹阳伦图电子技术有限公司 | A kind of ESL system based on Wi-Fi technology |
| CN105117947A (en) * | 2015-09-07 | 2015-12-02 | 丹阳伦图电子技术有限公司 | Wi-Fi technology-based ESL (electronic shelf label) system |
| CN105117752A (en) * | 2015-09-07 | 2015-12-02 | 丹阳伦图电子技术有限公司 | Bluetooth technology-based ESL (electronic shelf label) system |
| CN105117948A (en) * | 2015-09-07 | 2015-12-02 | 丹阳伦图电子技术有限公司 | IBeacon technology-based ESL (electronic shelf label) system |
| CN105117752B (en) * | 2015-09-07 | 2019-05-07 | 丹阳伦图电子技术有限公司 | A kind of ESL system based on Bluetooth technology |
| CN105141706A (en) * | 2015-10-15 | 2015-12-09 | 丹阳伦图电子技术有限公司 | ESL system for realizing content pushing based on Wi-Fi Aware |
| CN107784332A (en) * | 2016-08-24 | 2018-03-09 | 浙江汉朔电子科技有限公司 | Electronics price tag information processing system and method |
| CN107784332B (en) * | 2016-08-24 | 2020-08-14 | 浙江汉朔电子科技有限公司 | Electronic price tag information processing system and method |
| CN107708181B (en) * | 2017-10-24 | 2021-01-05 | 佛山市广华合志科技有限公司 | Data communication system, electronic shelf label system and communication method thereof |
| CN108665032A (en) * | 2018-05-16 | 2018-10-16 | 苏州易泰勒电子科技有限公司 | A kind of wireless electron bin tag system label automatic routing method |
| CN108665032B (en) * | 2018-05-16 | 2021-07-02 | 苏州易泰勒电子科技有限公司 | Automatic label routing method for wireless electronic shelf label system |
| CN108882141A (en) * | 2018-05-25 | 2018-11-23 | 深圳市海苔科技有限公司 | Electronic shelf label positioned update method and system |
| CN108882141B (en) * | 2018-05-25 | 2020-08-04 | 深圳市海苔科技有限公司 | Electronic shelf label positioning updating method and system |
| CN109547535A (en) * | 2018-10-31 | 2019-03-29 | 阿里巴巴集团控股有限公司 | Apparatus bound methods, devices and systems |
| CN109547535B (en) * | 2018-10-31 | 2021-11-02 | 创新先进技术有限公司 | Equipment binding method, device and system |
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Effective date of registration: 20161017 Address after: 311106 Yuhang Zhejiang economic and Technological Development Zone, Yuhang District, No. 528 rising road, No. Applicant after: HANGZHOU SICHUANG HUILIAN TECHNOLOGY CO., LTD. Address before: 200023 Huangpu District Luban Road, room No. 1408, room 600, Shanghai Applicant before: Greentags Information & Technology (Shanghai) Inc. |
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Application publication date: 20150729 |