CN104463625B - Realize the method for pushing and system of big screen information in elevator - Google Patents
Realize the method for pushing and system of big screen information in elevator Download PDFInfo
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- CN104463625B CN104463625B CN201410720339.9A CN201410720339A CN104463625B CN 104463625 B CN104463625 B CN 104463625B CN 201410720339 A CN201410720339 A CN 201410720339A CN 104463625 B CN104463625 B CN 104463625B
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- 238000000034 method Methods 0.000 title claims abstract description 33
- 230000008447 perception Effects 0.000 claims description 7
- 230000004044 response Effects 0.000 claims description 5
- 238000012544 monitoring process Methods 0.000 claims description 4
- 230000008569 process Effects 0.000 abstract description 4
- 230000005611 electricity Effects 0.000 description 3
- 206010034719 Personality change Diseases 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000004364 calculation method Methods 0.000 description 1
- 238000007796 conventional method Methods 0.000 description 1
- 238000000605 extraction Methods 0.000 description 1
- 238000002372 labelling Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 238000012545 processing Methods 0.000 description 1
Abstract
Include that will be set as different cells in elevator shaft and outside elevator the invention discloses a kind of method for pushing for realizing big screen information in elevator；After user enters in elevator and completes cell switching, the interested information of user is matched according to the characteristic information of user；The information matched is pushed to large screen in elevator to play.The information-pushing method of large screen in elevator provided by the invention, it is ingenious that using mobile terminal, the process of the switching of outer room obtains corresponding user's characteristic information in elevator, and according to the user's characteristic information, for large screen in some specific elevator, its surrounding user is perceived, and finds out advertising information and the broadcasting of suitable surrounding user in advertising information library.By the method for the invention, more accurately information has been pushed for different reception information crowds, has realized information push personalization, the information to achieve pushes effect.
Description
Technical field
It is espespecially a kind of to realize the method for pushing of big screen information in elevator and be the present invention relates to large-size screen monitors media termination technology
System.
Background technology
Continuous with large-size screen monitors media termination is popularized, and various out-of-home medias achieve fulminant growth.
Become a kind of very common information push mode to information such as viewing crowd's advertisements on large screen media termination.It is logical
It is very multimedia practices well that excessive screen terminal, which carrys out the information such as advertisement, such as by fixed large screen terminal
The contents such as word, picture, voice and video are broadcast, good advertising results can be reached.
In the closed space such as elevator, by large screen pushed information, as television advertising is commonplace.But commonly
Elevator in advertisement broadcasting method be fixed, without specific aim, TV nearly all broadcasts same advertisement in all elevators
Content.
More, it in the big screen information push in existing elevator, is also only pushed away into row information by Regional Property
It send, for example pushes study article relevant information etc. in large screen in the elevator on school periphery.But, on the one hand, due to very much
Region can not inherently carry out feature extraction, to carry out specific content information push；Moreover, even if obtaining certain
Region with feature, life crowd are also not fully target groups, can not really realize accurate push；On the other hand,
Carry out regional feature determination have to it is artificial being analyzed and being extracted, cannot achieve extensive and automation processing.
That is, the big screen information push in current elevator will not be directed to the feature for receiving information crowd in elevator
Information targetedly advertisement causes it that can not be directed to different crowds and carries out personalized push, to get well
Information pushes effect.
Invention content
In order to solve the above technical problem, the present invention provides it is a kind of realize in elevator the method for pushing of big screen information and
System can be directed to different reception information crowd push more accurately information, realize that information push is personalized, to obtain
Information push effect.
In order to reach the object of the invention, the present invention provides a kind of method for pushing for realizing big screen information in elevator, will
It is set as different cells in elevator shaft and outside elevator；Further include：
After user enters in elevator and completes cell switching, the interested letter of user is matched according to the characteristic information of user
Breath；
The information matched is pushed to large screen in elevator to play.
This method further includes：User list is established, the new user information for completing cell switching is added in user list
In；And safeguard the user list.
It is described to include according to the characteristic information of the user matching interested information of user：
According to the user list, the sense of all users in the user list is matched according to pre-set matching strategy
The information of interest.
In cell switching, this method further includes：Obtain user information；User information includes that the world of user is mobile
CUSTOMER ID IMSI information and cell ID.
It is described to include according to the characteristic information of the user matching interested information of user：
According to the IMSI information of the user, the characteristic information of user is found out, and match according to the characteristic information of user
Go out the interested information of user.
The characteristic information for finding out user includes：The history note that the user accesses is obtained according to the IMSI information
The characteristic information of user is extracted in record from historical record；
The characteristic information according to user matches the interested information of user：According to the characteristic information and in advance
The matching algorithm being first arranged finds the interested information of the user.
It is described the information matched is pushed in elevator to play on large screen include：By the information push matched
To the corresponding large screens of the cell ID.
The invention also discloses a kind of supplying systems for realizing big screen information in elevator, include at least positioned at network side
Switching perception unit and matching unit, and the large screen terminal in elevator；Wherein,
Switching perception unit, for work as user enter in elevator perceive user and complete cell switching, it is defeated to matching unit
Go out to switch completion notice；
Matching unit, for matching the interested information of user according to the characteristic information for entering the user in elevator, and will
The information matched is pushed into large screen terminal；
Large screen terminal, the information to come for playing push.
The switching perception unit is specifically used for, when user enters outside elevator in elevator, by the Iub for monitoring RNC
Interface shows that user comes into elevator when RNC, which receives the Radio Link from NodeB, deletes response message；Meanwhile
Obtain includes the IMSI information of user and the user information of cell ID；
Matching unit is specifically used for, and the historical record of its access is obtained according to the IMSI information of user, from historical record
Extract the characteristic information of user；Finding user according to this feature information and pre-set matching algorithm may interested letter
Breath；The information matched is pushed to the corresponding large screens of cell ID of acquisition.
The matching unit is additionally operable to, and establishes user list, will complete the new user information addition of cell switching with
In name in an account book list；Next section of advertisement of large screen safeguards the user list before playing in elevator；
When Current ad plays, according to user list, the user name is matched according to pre-set matching strategy
The interested information of all users in list.
Compared with prior art, the present invention includes that will be set as different cells in elevator shaft and outside elevator；Work as user
In into elevator and after completing cell switching, the interested information of user is matched according to the characteristic information of user；By what is matched
Information pushes to large screen in elevator and plays.The information-pushing method of large screen in elevator provided by the invention, it is ingenious to utilize shifting
The process of dynamic terminal switching of outer room in elevator obtains corresponding user's characteristic information, and according to the user's characteristic information,
For large screen in some specific elevator, its surrounding user is perceived, and finds out in advertising information library and is used around suitable
The advertising information at family and broadcasting.By the method for the invention, more accurately information has been pushed for different reception information crowds, it is real
Information push personalization is showed, the information to achieve pushes effect.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that understand through the implementation of the invention.The purpose of the present invention and other advantages can be by specification, rights
Specifically noted structure is realized and is obtained in claim and attached drawing.
Description of the drawings
Attached drawing is used for providing further understanding technical solution of the present invention, and a part for constitution instruction, with this
The embodiment of application technical solution for explaining the present invention together, does not constitute the limitation to technical solution of the present invention.
Fig. 1 is the flow chart that the present invention realizes the method for pushing of big screen information in elevator；
Fig. 2 is the composed structure schematic diagram that the present invention realizes the supplying system of big screen information in elevator.
Specific implementation mode
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention
Embodiment be described in detail.It should be noted that in the absence of conflict, in the embodiment and embodiment in the application
Feature mutually can arbitrarily combine.
Step shown in the flowchart of the accompanying drawings can be in the computer system of such as a group of computer-executable instructions
It executes.Also, although logical order is shown in flow charts, and it in some cases, can be with suitable different from herein
Sequence executes shown or described step.
Fig. 1 is the flow chart that the present invention realizes the method for pushing of big screen information in elevator, as shown in Figure 1, by elevator
It is set as different cells in road and outside elevator；Further include：
Step 100：After user enters in elevator and completes cell switching, user's sense is matched according to the characteristic information of user
The information of interest.
Due to belonging to different community covering in elevator and outside elevator, those skilled in the art are easy to know：Work as user
When entering in elevator outside elevator, it may occur that cell switches, at this point,
By the Iub interface of monitoring wireless network controller (RNC), when RNC receives the radio chains from base station (NodeB)
When response (Radio Link Delete Response) message is deleted on road, show that user switches successfully, i.e., user comes into
In elevator；User information can be obtained simultaneously, includes international mobile subscriber identity (IMSI, the International of user
Mobile Subscriber Identification Number) information and cell ID.
In this step according to the characteristic information of user match the interested information of user include：Believed according to the IMSI of user
Breath (i.e. the unique identity of user) obtains the historical record of its access, and the characteristic information of user is extracted from historical record,
Then finding user further according to this feature information and pre-set matching algorithm may interested information such as advertisement, short-movie
Deng.
In the network of operator, obtain user's from the port Gateway GPRS Support Node (GGSN) by the way of light splitting
Flow packet, and extract from flow packet the record that user accesses internet；Specific how to realize belongs to those skilled in the art
Conventional techniques, which is not described herein again.
The record that internet is accessed according to the user extracted recommends it interested according to pre-set algorithm
Content.Here, very mostly such as characteristic information algorithm, principle are exactly to access record according to a large amount of user to find to algorithm,
The user for accessing service A generally can access service B.From the point of view of citing, it is assumed that extracted from the customer flow packet of user's first
User's first accessed service A, i.e. user's first accesses the characteristic information that service A is exactly user's first.So, according to pre-set calculation
Method shows that its very possible accesses services B, then service B is recommended user's first.
Step 101：The information matched is pushed to large screen in elevator to play.Specifically, the information matched is pushed away
It is sent to the corresponding large screens of cell ID of acquisition.
The method for pushing of big screen information in realization elevator provided by the invention, it is ingenious to utilize mobile terminal inside and outside elevator
Between the process of switching obtain corresponding user's characteristic information, and according to the user's characteristic information, for some specific electricity
In ladder for large screen, its surrounding user is perceived, and finds out in advertising information library the advertising information of suitable surrounding user and broadcasts
It puts.By the method for the invention, more accurately information has been pushed for different reception information crowds, has realized information push individual character
Change, the information to achieve pushes effect.
Further, when in elevator large screen be in advertisement play in, after entering new passenger, originating party of the present invention
Method further includes：
User list is established, the new user information of cell switching will be completed, such as the cell ID after IMSI information and switching
Addition is in user list；
And next section of advertisement of large screen safeguards the user list before playing in elevator, such as if within this time,
There is new passenger to enter elevator again, new user information is added in user list；For another example, if within this time, certain name
Passenger walks out elevator, then deletes the user information of the passenger from list.
In this way, after Current ad plays, this method further includes：
According to user list, it is interested to match all users in the user list according to pre-set matching strategy
Information.Wherein, labeling acts may be used in matching strategy, for example, 1 interest tags of user are a, b, 2 interest tags of user are a,
C, 3 interest tags of user are d, then three people's total number of labels are a2, b1, c1, are accorded with then next section of advertisement then selects to play
Close the advertisement of label a.Further, if total number of labels it is most number of labels it is identical, can be in these same labels
Random selection is a kind of, and plays the advertisement for meeting the label selected at random.
Particularly, if no one in elevator, or the non-micro-strip mobile phone of passenger or the mobile phone out of power etc. that enter elevator, this method
Further include：Selective information broadcasting is carried out according to the historical record that played.For example, being played before playing in the elevator
The maximum information of frequency, it is assumed that the advertisement that label a is played in the elevator is most, then when obtaining less than user list, plays symbol
Close the advertisement of label a；Alternatively, playing specified information, etc..
Fig. 2 is the composed structure schematic diagram that the present invention realizes the supplying system of big screen information in elevator, as shown in Fig. 2,
Unit and matching unit, and the large screen terminal in elevator are perceived including at least the switching positioned at network side；Wherein,
Switching perception unit, for work as user enter in elevator perceive user and complete cell switching, it is defeated to matching unit
Go out to switch completion notice；
Matching unit, for matching the interested information of user according to the characteristic information for entering the user in elevator, and will
The information matched is pushed into large screen terminal；
Large screen terminal, the information to come for playing push.
Wherein,
Switching perception unit is specifically used for, when user enters outside elevator in elevator, by monitoring the Iub interface of RNC,
When RNC, which receives the Radio Link from NodeB, deletes response message, show that user switches successfully, i.e., user comes into electricity
In ladder；Meanwhile it includes the IMSI information of user and the user information of cell ID to obtain.
Matching unit is specifically used for, and the historical record of its access is obtained according to the IMSI information of user, from historical record
Extract the characteristic information of user；Finding user according to this feature information and pre-set matching algorithm may interested letter
Breath；The information matched is pushed to the corresponding large screens of cell ID of acquisition.
Further,
Matching unit is additionally operable to, and establishes user list, and the new user information for completing cell switching is added in user name
Dan Zhong；Next section of advertisement of large screen safeguards the user list before playing in elevator.
Matching unit is additionally operable to, after Current ad plays, according to user list, according to pre-set matching strategy
Match the interested information of all users in the user list.
Matching unit is additionally operable to, and carrying out selective information according to the historical record that played is pushed to large screen end
End.
The supplying system of big screen information in realization elevator provided by the invention, it is ingenious to utilize mobile terminal inside and outside elevator
Between the process of switching obtain corresponding user's characteristic information, and according to the user's characteristic information, for some specific electricity
In ladder for large screen, its surrounding user is perceived, and finds out in advertising information library the advertising information of suitable surrounding user and broadcasts
It puts.By the method for the invention, more accurately information has been pushed for different reception information crowds, has realized information push individual character
Change, the information to achieve pushes effect.
Although disclosed herein embodiment it is as above, the content only for ease of understanding the present invention and use
Embodiment is not limited to the present invention.Technical staff in any fields of the present invention is taken off not departing from the present invention
Under the premise of the spirit and scope of dew, any modification and variation, but the present invention can be carried out in the form and details of implementation
Scope of patent protection, still should be subject to the scope of the claims as defined in the appended claims.
Claims (9)
1. a kind of method for pushing for realizing big screen information in elevator, which is characterized in that will be arranged in elevator shaft and outside elevator
For different cells；Further include：
After user enters in elevator and completes cell switching, according to the international mobile subscriber identity IMSI information of the user
The historical record that the user accesses is obtained, the characteristic information of user is extracted from the historical record that the user accesses, according to
The characteristic information of the user matches the interested information of user；
The interested information of the user matched according to the characteristic information of the user is pushed to large screen in elevator to play.
2. method for pushing according to claim 1, which is characterized in that this method further includes：User list is established, will be completed
The new user information of cell switching is added in user list；And safeguard the user list.
3. method for pushing according to claim 2, which is characterized in that described to match user's sense according to the characteristic information of user
The information of interest includes：
According to the user list, it is interested to match all users in the user list according to pre-set matching strategy
Information.
4. according to claims 1 to 3 any one of them method for pushing, which is characterized in that in cell switching, this method
Further include：Obtain user information；User information includes the IMSI information and cell ID of user.
5. method for pushing according to claim 1, which is characterized in that
The characteristic information according to user matches the interested information of user：It sets according to the characteristic information and in advance
The matching algorithm set finds the interested information of the user.
6. method for pushing according to claim 4, which is characterized in that described to push to the information matched in elevator greatly
It is played on screen and includes：The information matched is pushed to the corresponding large screens of the cell ID.
7. a kind of supplying system for realizing big screen information in elevator, which is characterized in that include at least the switching positioned at network side
Perceive unit and matching unit, and the large screen terminal in elevator；Wherein,
Switching perception unit, for work as user enter in elevator perceive user and complete cell switching, to matching unit outputting cutting
Change completion notice；
Matching unit, the spy for searching user according to the international mobile subscriber identity IMSI information for entering the user in elevator
Reference ceases, and matches the interested information of user according to the characteristic information of user, and the information matched is pushed to large screen end
End, wherein matching unit is specifically used for, and the historical record of its access is obtained according to the IMSI information of user, from historical record
Extract the characteristic information of user；
Large screen terminal, the information to come for playing push.
8. supplying system according to claim 7, which is characterized in that
The switching perception unit is specifically used for, when user enters outside elevator in elevator, by monitoring the Iub interface of RNC,
When RNC, which receives the Radio Link from NodeB, deletes response message, show that user comes into elevator；Meanwhile obtaining packet
Include the IMSI information of user and the user information of cell ID；
Matching unit is specifically used for, and finding user according to the characteristic information of the user and pre-set matching algorithm may feel
The information of interest；The information matched is pushed to the corresponding large screens of cell ID of acquisition.
9. supplying system according to claim 7 or 8, which is characterized in that
The matching unit is additionally operable to, and establishes user list, and the new user information for completing cell switching is added in user name
Dan Zhong；Next section of advertisement of large screen safeguards the user list before playing in elevator；
When Current ad plays, according to user list, matched in the user list according to pre-set matching strategy
The interested information of all users.
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| WO2018018245A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Data acquisition method and playing device in advertising technology |
| WO2018018244A1 (en) * | 2016-07-24 | 2018-02-01 | 金蕾 | Method for playing advertisements according to elevator floor sections and playing device |
| WO2018023615A1 (en) * | 2016-08-04 | 2018-02-08 | 汤隆初 | Method for calculating usage count of advertisement pushing technology, and advertisement system |
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| CN107399649A (en) * | 2017-06-29 | 2017-11-28 | 广东易佳梯科技有限公司 | A kind of control method of Intelligent elevator operation management system |
| CN107381257A (en) * | 2017-06-29 | 2017-11-24 | 广东易佳梯科技有限公司 | The operation control system that a kind of Intelligent elevator is used and managed |
| CN107176514A (en) * | 2017-07-10 | 2017-09-19 | 安徽奥里奥克科技股份有限公司 | Convenience-for-people information management system based on elevator safety information interaction screen |
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| CN111857008A (en) * | 2020-07-30 | 2020-10-30 | 中国工商银行股份有限公司 | Regulation and control method of regional environment parameters, control system, computer system and medium |
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