CN104050580A - Method for performing distribution in advance and improving effective click for Internet advertisement in compensable mode - Google Patents

Method for performing distribution in advance and improving effective click for Internet advertisement in compensable mode Download PDF

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Publication number
CN104050580A
CN104050580A CN201310078480.9A CN201310078480A CN104050580A CN 104050580 A CN104050580 A CN 104050580A CN 201310078480 A CN201310078480 A CN 201310078480A CN 104050580 A CN104050580 A CN 104050580A
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CN
China
Prior art keywords
user
trade company
click
website
integration
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Pending
Application number
CN201310078480.9A
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Chinese (zh)
Inventor
章建军
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Shanghai Quan Jinkangbo Network Technology Co Ltd
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Shanghai Quan Jinkangbo Network Technology Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by Shanghai Quan Jinkangbo Network Technology Co Ltd filed Critical Shanghai Quan Jinkangbo Network Technology Co Ltd
Priority to CN201310078480.9A priority Critical patent/CN104050580A/en
Publication of CN104050580A publication Critical patent/CN104050580A/en
Pending legal-status Critical Current

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a method for performing distribution in advance and improving effective click for Internet advertisement in a compensable mode. The method comprises steps that: advertisement click cards/online electronic links are granted; a user electronic account is registered, and advertisement click cards/online electronic links are activated; after a user electronic account registration website is inputted to a website in a time segment prescribed by a merchant, different advertisements borne in the website designated by the merchant are clicked in a fractionated mode, or tasks prescribed by the merchant are finished, total credits/sum represented by the different advertisements or the tasks are counted to the user electronic account by the system; a user utilizes the total credits/the sum of the user electronic account to purchase in a website platform or utilizes the total credits to exchange common currency in a proportion of N to 1. An advertisement information reception mode of the user is changed from a passive reception mode into an active reception mode, and an input and output ratio of the advertisements is improved.

Description

Carry out in advance Focus the paid effectively method of click of Internet advertising that promotes
Technical field
The present invention relates to e-commerce field, especially relate to a kind of Focus paid effectively method of click of Internet advertising that promotes of carrying out in advance.
Background technology
Ecommerce is advanced by leaps and bounds in development in recent years, for trade company, is preferably to select at network expansion marketing channel.
The input of advertisement has positive facilitation for the sales volume that expands trade company's product/service, the commercial advertisement of particularly throwing in for network, the validity of its click has directly determined input and output ratio, this field cannot provide effective solution for clicking maliciously advertisement, this is catastrophic for the advertising business of paying with clicking rate.
For trade company, optimal state is to carry out advertisement putting for its effective client, and how to attract this type of client to understand in time the up-to-date product information of trade company, and current means comparatively lack.
Publication number is that the utility model patent of CN1928909A discloses user by clicking the method for web advertisement acquisition integration, its utilization is arranged on the software systems on server and realizes, the web advertisement that website prepares to issue for each carries out editing classification, set corresponding integrated value, and be labeled in advertisement, website is by recording and check the click situation of agreement user to the web advertisement, effective information is stored in agreement user's personal account and exchanges corresponding integration the most at last, but the method shortage effectively guides for user, cannot build effective business system or pattern.
Summary of the invention
Object of the present invention is exactly in order to address the above problem, and a kind of Focus paid effective method of clicking of Internet advertising that promotes of carrying out is in advance provided.
To achieve these goals, the present invention adopts following technical scheme:
Carry out in advance Focus the paid effectively method of click of Internet advertising that promotes, comprising:
Trade company or website operator provide to directional user representing different integration/amount of money and having electronic link on the ad click card/line of corresponding active coding;
User establishes user's electronic account with limited laibility in the website that electronic link is specified on ad click card/line, and in electronic account system, input electronic link on ad click card/line active coding and by this ad click card/line electronic link activate, integration/amount of money corresponding this active coding is counted user's electronic account by system;
User inputs after user's electronic account Website login in website according to trade company's official hour section, gradation is clicked the different advertisements that trade company appointed website carries or is completed the task that trade company specifies, system counts user's electronic account according to the integration/amount of money of different advertisements or task representative;
User with the integration/amount of money of user's electronic account in website platform purchase and consumption or utilize integration with N: 1 ratio is exchanged common dollar.
Described active coding comprises user's active coding and trade company/website operator active coding, and trade company/website operator must first utilize trade company/website operator active coding that electronic link on ad click card/line is activated before selling ad click card.
The operation of described trade company/website utilizes trade company's background management system managing advertisement and task, at trade company's background management system, different task demand is set, gradation activates integration/amount of money in batches.
User completes the interaction with trade company in user account center, or completes the task that trade company specifies.
The amount of money/the integration of ad click card or single are clicked to the amount of money/integration that advertisement obtains and complete the amount of money/integration that a certain task obtains and decided by user's income and trade company's demand correspondence, user's income is higher and the corresponding demand of trade company is larger, the numerical value of its amount of money/integration obtaining is larger, otherwise, less, this by directly completing in background management system.
The invention has the beneficial effects as follows:
(1) user, for advertising message, is active receptive pattern by passive receive Mode change before, promotes the input and output ratio of advertisement putting.
(2) according to different customer groups and the different ad click card of stated value, effectively guide user initiatively, the positive requirement according to trade company goes the last word registering electronic account and understand in time trade company dynamic.
(3) the method can avoid advertisement clicked maliciously and cause trade company to pay unnecessary cost, merchant advertisements is thrown in more pointed.
Brief description of the drawings
Fig. 1 carries out in advance Focus and paid promotes under the method center line that Internet advertising effectively clicks part graph of a relation in part and line.
Fig. 2 carries out trade company's process flow diagram in Focus the paid method that promotes the effective click of Internet advertising in advance.
Fig. 3 carries out user's process flow diagram in Focus the paid method that promotes the effective click of Internet advertising in advance.
Fig. 4 carries out ad click card management backstage in Focus the paid method that promotes the effective click of Internet advertising schematic diagram is set in advance.
Embodiment
For technological means, creation characteristic that the present invention is realized, reach object and effect is easy to understand, below in conjunction with concrete diagram, further set forth the present invention.
Referring to Fig. 1-4, carry out in advance the also paid effectively method of click of Internet advertising that promotes of Focus, the card is here with the form appearance of ad click card, and the method comprises:
Trade company or website operator provide to directional user representing different integration/amount of money and having electronic link on the ad click card/line of corresponding active coding;
User establishes user's electronic account with limited laibility in the website that electronic link is specified on ad click card/line, and in electronic account system, input electronic link on ad click card/line active coding and by this ad click card/line electronic link activate, integration/amount of money corresponding this active coding is counted user's electronic account by system;
User inputs after user's electronic account Website login in website according to trade company's official hour section, gradation is clicked the different advertisements that trade company appointed website carries or is completed the task that trade company specifies, system counts user's electronic account according to the integration/amount of money of different advertisements or task representative;
User with the integration/amount of money of user's electronic account in website platform purchase and consumption or utilize integration with N: 1 ratio is exchanged common dollar.
Described active coding comprises user's active coding and trade company/website operator active coding, and trade company/website operator must first utilize trade company/website operator active coding that electronic link on ad click card/line is activated before selling ad click card.
The operation of described trade company/website utilizes trade company's background management system managing advertisement and task, at trade company's background management system, different task demand is set, gradation activates integration/amount of money in batches.
User completes the interaction with trade company in user account center, or completes the task that trade company specifies.
, as example the present invention is specifically addressed taking the A of enterprise (being trade company) below.
It should be noted that, the A of enterprise is one of thousands of company or enterprise, and the A of this enterprise obtains here service provider and promotes Internet advertising and effectively click service, service provider provides corresponding software and hardware support, and service provider occurs with the identity of technology provider.
The A of enterprise is registered as member in the specified website of service provider in advance, after succeeding in registration, apply to become trade company with the operation license of the A of enterprise, website operator (if no special instructions, website operator and service provider have equivalents) carries out back-stage management and examination & verification;
The A of enterprise utilizes trade company's background management system to carry out commodity and uploads and manage, and website operator provides trade company's back-stage management template;
Trade company gives or sells (must first activate) ad click card for different clients in the time of exploitation and maintain customer, and website operator is sold card or hair fastener according to trade company's demand;
And the advertisement background management system here can carry out the management of ad click card, web advertisement editor, the interactive record queries of advertisement etc., website operator provides merchant advertisements back-stage management template.
For user A after the ad click card sending for the reception A of enterprise, its operating process is referring to Fig. 3, register the website (such as the owned website of the A of enterprise) that user A specifies in the A of enterprise, the website of specifying at the A of enterprise is registered as after member, the ad click card (activating with the form of inputting active coding) that excited users A holds in member system, (various trade companies card is general here to activate ad click card at account center, member backstage input user active coding, an account center can have multiple ad click cards), afterwards, user A operates according to the mission requirements of ad click card, thereby complete the activation of integration, the integration of user's electronic account accumulation can user be consumed or enchashment in the website of the A of enterprise appointment, the enchashment operation here, need to be according to default such as 10-1000: 1 ratio is exchanged.
And arrange for ad click card management backstage, referring to Fig. 4, can select on ad click card management backstage the ad click card of selling, for the ad click card of having sold, ad click card is with " 1001 ", " 1002 ", " 1003 ", " 1004 ", numberings such as " 1005 " is distinguished, there is automatic selection and manually select two kinds of implementations for assignment options, for automatic selection, can set in advance different set meal contents, then set meal is divided into set meal A, set meal B, set meal C etc., and for manual selection assignment options, have following several:
Option one: automatically discharge with interactive, wherein contain and singly automatically discharge, singly interactively discharge, automatically discharge and add the interactive three kinds of selections that discharge;
Option 2: interactive total degree, in system, input needs interactive number of times here, can make 1 time, 2 times or more, is decided in its sole discretion by the A of enterprise;
Option 3: dead time setting, 5 second dead time of system recommendations are jumped out in advertisement;
Option 4: in the interactive cycle, set according to the interactive number of times in sky, week, the moon, year;
Option 5: discharge the amount of money at every turn, determine each task integration or unit that clicks advertisement or complete by the A of enterprise;
Option 6: set in advance this content of different light, then the A of enterprise selects different ad contents to render to Website page;
Option 7: complete appointed task, the A of enterprise need to set according to self task type that needs user A to complete, then activates task, and after user A finishes the work, system is for the activation of finishing the work, and corresponding integration counts the account of user A;
For the setting on ad click card management backstage, operated by the A of enterprise.

Claims (4)

1. carry out in advance Focus the paid effectively method of click of Internet advertising that promotes, comprising:
Trade company or website operator provide to directional user representing different integration/amount of money and having electronic link on the ad click card/line of corresponding active coding;
User establishes user's electronic account with limited laibility in the website that electronic link is specified on ad click card/line, and in electronic account system, input electronic link on ad click card/line active coding and by this ad click card/line electronic link activate, integration/amount of money corresponding this active coding is counted user's electronic account by system;
User inputs after user's electronic account Website login in website according to trade company's official hour section, gradation is clicked the different advertisements that trade company appointed website carries or is completed the task that trade company specifies, system counts user's electronic account according to the integration/amount of money of different advertisements or task representative;
User with the integration/amount of money of user's electronic account in website platform purchase and consumption or utilize integration with N: 1 ratio is exchanged common dollar.
2. carry out in advance as claimed in claim 1 Focus the paid effectively method of click of Internet advertising that promotes, it is characterized in that, described active coding comprises user's active coding and trade company/website operator active coding, and trade company/website operator must first utilize trade company/website operator active coding that electronic link on ad click card/line is activated before selling ad click card.
3. carry out in advance as claimed in claim 1 Focus the paid effectively method of click of Internet advertising that promotes, it is characterized in that, the operation of described trade company/website utilizes trade company's background management system managing advertisement and task, at trade company's background management system, different task demand is set, gradation activates integration/amount of money in batches.
4. carry out in advance as claimed in claim 1 Focus the paid effectively method of click of Internet advertising that promotes, it is characterized in that, user completes the interaction with trade company in user account center, or completes the task that trade company specifies.
CN201310078480.9A 2013-03-12 2013-03-12 Method for performing distribution in advance and improving effective click for Internet advertisement in compensable mode Pending CN104050580A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201310078480.9A CN104050580A (en) 2013-03-12 2013-03-12 Method for performing distribution in advance and improving effective click for Internet advertisement in compensable mode

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201310078480.9A CN104050580A (en) 2013-03-12 2013-03-12 Method for performing distribution in advance and improving effective click for Internet advertisement in compensable mode

Publications (1)

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CN104050580A true CN104050580A (en) 2014-09-17

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104580449A (en) * 2014-12-29 2015-04-29 北京奇虎科技有限公司 Information popularization system, information popularization platforms and information popularization setting method
WO2016187829A1 (en) * 2015-05-27 2016-12-01 裴峤 Interactive mobile advertisement delivery system based on user personalization and return mechanism
CN107067285A (en) * 2017-04-20 2017-08-18 陈顺利 A kind of use computer cloud solves person to person's mutually side and businessman method mutually beneficial with client

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104580449A (en) * 2014-12-29 2015-04-29 北京奇虎科技有限公司 Information popularization system, information popularization platforms and information popularization setting method
CN104580449B (en) * 2014-12-29 2018-09-28 北京奇虎科技有限公司 The popularization setting method of information popularization system, platform and its information
WO2016187829A1 (en) * 2015-05-27 2016-12-01 裴峤 Interactive mobile advertisement delivery system based on user personalization and return mechanism
CN107067285A (en) * 2017-04-20 2017-08-18 陈顺利 A kind of use computer cloud solves person to person's mutually side and businessman method mutually beneficial with client

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Application publication date: 20140917