CN103826974A - Packaging material, package and packaging blank - Google Patents
Packaging material, package and packaging blank Download PDFInfo
- Publication number
- CN103826974A CN103826974A CN201280045951.XA CN201280045951A CN103826974A CN 103826974 A CN103826974 A CN 103826974A CN 201280045951 A CN201280045951 A CN 201280045951A CN 103826974 A CN103826974 A CN 103826974A
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- China
- Prior art keywords
- package
- imaging features
- product
- imaging
- viewing angle
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D25/00—Details of other kinds or types of rigid or semi-rigid containers
- B65D25/20—External fittings
- B65D25/205—Means for the attachment of labels, cards, coupons or the like
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/4204—Inspection openings or windows
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/4212—Information or decoration elements, e.g. content indicators, or for mailing
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D65/00—Wrappers or flexible covers; Packaging materials of special type or form
- B65D65/02—Wrappers or flexible covers
- B65D65/16—Wrappers or flexible covers with provision for excluding or admitting light
- B65D65/18—Wrappers or flexible covers with provision for excluding or admitting light with some areas transparent and others opaque
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D65/00—Wrappers or flexible covers; Packaging materials of special type or form
- B65D65/38—Packaging materials of special type or form
- B65D65/40—Applications of laminates for particular packaging purposes
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
- B65D85/60—Containers, packaging elements or packages, specially adapted for particular articles or materials for sweets or like confectionery products
Abstract
A packaging material comprising an image having angle dependent viewing properties. The packaging material is in the form of a flexible sheet which may be wrapped around a product to be packaged. By suitable arrangement of the image on the packaging material a package, and selection of appropriate image properties a package can be produced that has a visually striking appearance.
Description
Technical field
The present invention relates to packing, package and packaging blanks.
Background technology
3 D grating printing and holographic technique are the known manner that produces the image with viewing angle dependency characteristic.But, up to now, it is very limited in the use of the packaging field for consumer goods that angle dependence is observed characteristic.Make viewing angle rely on the visual impact outward appearance that picture characteristics need to utilize the packing with viewing angle dependence picture characteristics to produce in the effective means of the having the greatest impact of the packing for consumer goods.
The object of illustrated embodiments of the invention is at least one shortcoming that solves prior art, no matter be here or otherwise to come to determine.
Summary of the invention
According to the present invention, packing, package and packaging blanks described in claims are provided.Other example aspects is by from dependent claims and explanation below.
In an example embodiment, the packing that become flexible sheet material form are provided, this flexible sheet material carrying imaging features, for producing viewing angle dependency graph picture thereon, wherein, in the time observing from the first viewing angle, imaging features is roughly transparent, and in the time observing from the second viewing angle, imaging features produces and opaque image.
Imaging features can be arranged as when produce 3-D view in the time that the second viewing angle is observed, and for example holographic imaging feature and/or 3 D grating imaging features, as the one dimension of lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Flexible sheet material material can comprise roughly clear sheet.In another embodiment, flexible sheet material can comprise window, and imaging features is provided in above this window, for example, as cover.Window can comprise the transparent part of flexible sheet material or the opening in this flexible sheet material.
Packing can comprise two-layer or more multi-layered laminated material, and wherein, imaging features is provided on superficial layer, or is covered by hyaline layer.Packing can comprise one or more plastic sheets and one or more metallic foil sheets.Packing can comprise and carry the part of cold sealing layer and/or the carrying part for the release paint of cold sealing layer.
In another example embodiment, provide a kind of package, this package comprises that, about the packing described in above-described embodiment, these packing are around product formation.Packing can form outside or the outside visible surface of package.
In another example embodiment, provide a kind of product package, this package carrying imaging features, this imaging features is arranged to produce 3-D view thereon, wherein, and in the time observing, imaging features provides the outward appearance of the three-dimensional objects in package, to provide the outward appearance of transparent wrapper part.
Imaging features can be arranged to produce 3-D view in the time observing within the scope of predetermined viewing angle.Imaging features can comprise 3 D grating imaging features and/or holographic imaging feature, and the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Imaging features and the product in package can be arranged so that the outward appearance of the product in package aligns with product each other, just as it is arranged in package.Imaging features and the product in package can be arranged so that the outward appearance of the product in package covers on product each other, just as it is arranged in package.It is corresponding with the position of product that imaging features and the product in package can be arranged so that the outward appearance of the product in package is positioned to each other, just as it is arranged in package.
Imaging features can be arranged to produce product, in package and with the three dimensional representation of the isolated part of package surface, for example, below package surperficial or inner, for example recessed or concave character.
The full size that imaging features can be arranged to be created in the product in package represents.
Imaging features can be carried on packing, and these packing are two-layer or more multi-layered laminated materials.Packing can comprise one or more plastic sheets, and one or more metallic foil sheets.Imaging features can be provided on superficial layer, or is covered by hyaline layer.Packing can comprise the part of carrying cold sealing layer, and/or carrying discharges the part of paint (this release paint is for cold sealing layer).Imaging features can be carried on the stickers being fixed on package.Imaging features can be provided on the molded label in packing matrix.
Imaging features can only be provided in above a part for package, or is provided in two or more different pieces of package.Imaging features can be carried in the general plane shape part of package.
In another example embodiment, provide the package for product, this package is included in the imaging features of its hyalomere office, and this imaging features is arranged to produce 3-D view, and this 3-D view covers and is contained in package and neutralizes on the product that can see by transparent part.
Imaging features can be arranged to when produce 3-D view in the time that predetermined viewing angle scope is observed.Imaging features can comprise holographic imaging feature and/or three-dimensional imaging feature, and the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Imaging features can be provided on flexible sheet material material, or other is roughly on clear sheet.In another embodiment, package can comprise window, and imaging features is provided in above this window, for example, as cover.Imaging features can be provided on the molded label in packing matrix.
3-D view can be corresponding to the outward appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.
In another example embodiment, provide the package for product, this package comprises the imaging features for generation of viewing angle dependency graph picture, this imaging features is provided in the non-planar shaped part of package.
Imaging features can be provided on the outside visible part of package.Imaging features can be arranged in the time observing from the first viewing angle roughly transparent.Imaging features can be arranged to when produce 3-D view in the time that the second viewing angle is observed, for example, as holographic imaging feature and/or three-dimensional imaging feature, as the one dimension of lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Package can comprise flexible sheet material material, and this flexible sheet material material provides imaging features, and is positioned to around product.Flexible sheet material material can wrap up around product.Flexible sheet material material can stick on the surface of package, for example, as the stickers being arranged on the outside of package.Package can comprise imaging features, and this imaging features is carried on molded label, for example, be carried on the flexible sheet material material that is molded as label.
Imaging features can be provided in the convex part of package, for example crossing non-parallel surfaces extends until the convex turning of package or convex edge, or the convex turning of wrapped piece installing or convex edge extend, or be in the convex part consistent with the shape of the product of packing in its any part.Imaging features can be provided as a part for the first surface that crosses package and in the part of second of package around this package.For example, first and second general plane shape faces that the edge that can be included in package intersects each other.On the three or more planar shaped faces that imaging features can be provided in to intersect in the corner of package.Imaging features can be provided in the concave shaped portion office of package, for example, cover the part place of the concave portions of product.
In another example embodiment, the packing that become flexible sheet material form are provided, this flexible sheet material has: first area, and the first imaging features is carried in this first area, and this first imaging features is arranged to cross predetermined viewing angle scope and produces viewing angle dependency graph picture thereon; And second area, this second area is different from first area, and carries the second imaging features, and this second imaging features is arranged to cross predetermined viewing angle scope and produces 3-D view.
The first and second imaging features can be arranged in the time observing, produce 3-D view within the scope of predetermined viewing angle, and for example, as holographic imaging feature and/or three-dimensional imaging feature, the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
The first imaging features can be arranged to not provide visual picture in a part for viewing angle scope.The first imaging features can be arranged on the Part I of viewing angle scope, provide the first image, and the second image is provided on the Part II of viewing angle scope.In the viewing angle scope that the first imaging features can be arranged to define at the Part I by viewing angle scope and Part II, do not provide visual picture.The first imaging features can be arranged to not provide visual picture in the angular range outside the first and second viewing angle scopes.The first imaging features can also be arranged to provide the 3rd image on the Part III of viewing angle scope.The operation of imaging features on the Part III of viewing angle scope and with the relation of the first and second parts of viewing angle scope corresponding with for described in the first and second parts of viewing angle scope and the angle outside the first and second parts of viewing angle scope.
Packing can comprise two-layer or more multi-layered laminated material, and imaging features is provided on superficial layer, or are covered by hyaline layer.Packing can comprise one or more plastic sheets and one or more metallic foil sheets.Packing can comprise the part of carrying cold sealing layer, and/or carrying discharges the part of paint (this release paint is for cold sealing layer).The first and/or second imaging features can be carried on the stickers being fixed on package.
The first and/or second imaging features can be carried in the planar shaped part of package.
3-D view can be corresponding to the outward appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.Similarly, the image being produced by the first imaging features can be corresponding to the outward appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.
In another example embodiment, a kind of package is provided, this package comprises that, about the packing described in above-described embodiment, these packing are around product formation.Packing can form outside or the outside visible surface of package.Package can comprise imaging features, and this imaging features is provided on the molded label in packing matrix.
In another example embodiment, the packing that become flexible sheet material form are provided, this flexible sheet material carries first group of imaging features, and this first composition becomes in the time that the respective optical regulating control by comprising second group of imaging features is observed, to produce 3-D view as feature placement.
Imaging features can be arranged to produce 3-D view in the time using optics regulating control to observe, for example, as holographic imaging feature and/or three-dimensional imaging feature, as the one dimension of lenticule or other micro-optical features is arranged or two-dimensional arrangements.Optics regulating control can comprise holographic imaging feature and/or three-dimensional imaging feature, and the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Packing can comprise two-layer or more multi-layered laminated material, and imaging features is provided on superficial layer, or are covered by hyaline layer.Packing can comprise one or more plastic sheets and one or more metallic foil sheets.Packing can comprise the part of carrying cold sealing layer, and/or carrying discharges the part of paint (this release paint is for cold sealing layer).
In another example embodiment, a kind of package is provided, this package comprises that, about the packing described in above-described embodiment, these packing are around product formation.Packing can form outside or the outside visible surface of package.Package can comprise optics regulating control, and this optics regulating control is disposed therein together with product, once so that open package is just available.3-D view can be corresponding to the outward appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.
Package comprises label, and this label is molded in host material, and this label comprises imaging features, and this imaging features is arranged to produce 3-D view thereon.
Label can be molded in the lid of package.Host material can comprise plastic material.Label can be arranged to imaging features, and this imaging features is provided in the non-planar shaped part of package.
Imaging features can be arranged to produce 3-D view suitably, and this 3-D view provides the outward appearance of the three-dimensional objects in package, to provide the outward appearance of transparent wrapper part.
Imaging features can be arranged to produce 3-D view in the time observing within the scope of predetermined viewing angle.Imaging features can comprise holographic imaging feature and/or three-dimensional imaging feature, and the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Product in imaging features and package can be arranged so that the outward appearance of the product in package aligns with product each other, just as it is arranged in package.Imaging features and the product in package can be arranged so that the outward appearance of the product in package covers on product each other, just as it is arranged in package.It is corresponding with the position of product that imaging features and the product in package can be arranged so that the outward appearance of the product in package is positioned to each other, just as it is arranged in package.
Imaging features can be arranged to produce product, in package and with the three dimensional representation of the isolated part of package surface, for example, below package surperficial or inner, for example recessed or concave character.
The full size that imaging features can be arranged to be created in the product in package represents.
Imaging features can be carried in label, and this label is two-layer or more multi-layered laminated material.Label can comprise one or more plastic sheets, and one or more metallic foil sheets.Imaging features can be provided on superficial layer, or is covered by hyaline layer.
Imaging features can only be provided in above a part for label, or is provided in two or more different pieces of package.Imaging features can be carried in the general plane shape part of package.
Host material can comprise transparent part, and imaging features is arranged to produce 3-D view, and this 3-D view covers and is contained in package and neutralizes on the product that can see by the transparent part of host material.
Imaging features is arranged to produce 3-D view in the time observing within the scope of predetermined viewing angle.Imaging features can comprise holographic imaging feature and/or three-dimensional imaging feature, and the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Imaging features can be provided on flexible sheet material material or other is roughly on clear sheet.
3-D view can be corresponding to the outward appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.
Label can carry the first imaging features, and this first imaging features has been determined: first area, and be arranged to cross predetermined viewing angle scope generation viewing angle dependency graph picture thereon; And second area, this second area is different from first area, and carries the second imaging features, and this second imaging features is arranged to cross predetermined viewing angle scope and produces 3-D view.Label can carry imaging features, and this imaging features is determined one or the other in the first and second regions, and another in this first and second region can be determined other position on package.
Label can comprise imaging features, and this imaging features is arranged to provide the three-dimensional appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.
The first and second imaging features can be arranged to produce 3-D view within the scope of predetermined viewing angle in the time observing, and for example holographic imaging feature and/or three-dimensional imaging feature, as the one dimension of lenticule or other micro-optical features is arranged or two-dimensional arrangements.
The first imaging features can be arranged to not provide visual picture in a part for viewing angle scope.The first imaging features can be arranged on the Part I of viewing angle scope, provide the first image, and the second image is provided on the Part II of viewing angle scope.In the viewing angle scope that the first imaging features can be arranged to define at the Part I by viewing angle scope and Part II, do not provide visual picture.The first imaging features can be arranged to not provide visual picture in the angular range outside the first and second viewing angle scopes.The first imaging features can also be arranged to provide the 3rd image on the Part III of viewing angle scope.The operation of imaging features on the Part III of viewing angle scope, and with the relation of the first and second parts of viewing angle scope corresponding with for described in the first and second parts of viewing angle scope and the angle outside the first and second parts of viewing angle scope.
The first and/or second imaging features can be carried in the planar shaped part of package.
3-D view can be corresponding to the outward appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.Similarly, the image being produced by the first imaging features can be corresponding to the outward appearance of the product holding in package, or can, corresponding to the description of product or trade mark or other products mark, become figure or written form in other embodiments.
In certain embodiments, imaging features can be arranged to produce viewing angle dependency graph picture thereon, and wherein, in the time observing from the first viewing angle, imaging features is for roughly transparent, and in the time observing from the second viewing angle, imaging features produces opaque image.
Imaging features can be arranged to when produce 3-D view in the time that the second viewing angle is observed, for example, be holographic imaging feature and/or three-dimensional imaging feature, as the one dimension of lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Label can comprise roughly clear sheet.Host material can be roughly transparent.In another embodiment, host material can comprise transparent window, and label is provided in above this transparent window, for example, as cover.
Label can comprise two-layer or more multi-layered laminated material, and imaging features is provided on superficial layer, or is covered by hyaline layer.Label can comprise one or more plastic sheets, and one or more metallic foil sheets.
Label can comprise first group of imaging features, and this first composition becomes to produce in the time that the respective optical regulating control by comprising second group of imaging features is observed 3-D view as feature placement.Imaging features can be arranged to produce 3-D view in the time using optics regulating control to observe, and this for example holographic imaging feature of optics regulating control and/or three-dimensional imaging feature, as the one dimension of lenticule or other micro-optical features is arranged or two-dimensional arrangements.Optics regulating control can comprise holographic imaging feature and/or three-dimensional imaging feature, and the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
Packaging blanks comprises packing, or for the package of above-mentioned any example embodiment.
Accompanying drawing explanation
In order to understand better the present invention and in order to represent how embodiments of the invention can be implemented, and introduce below with reference to the accompanying drawings by example, in accompanying drawing:
Fig. 1 has represented to form according to example embodiment of the present invention the planar view of the packing of packaging blanks;
Fig. 2 has represented the elevational perspective view of the package being formed by the packaging blanks of Fig. 1;
Fig. 3 has represented according to the present invention the planar view of the package of another example embodiment, has also represented the lateral plan of a part that is contained in the product in this package;
Fig. 4 has represented according to the present invention the planar view of the package of another example embodiment;
Fig. 5 has represented according to the present invention the elevational perspective view of the package of another example embodiment;
The planar view of the package that Fig. 6 has represented another example embodiment according to the present invention in the time observing, has also represented the how according to the observation angle and changing of outward appearance of a part for package; And
Fig. 7 represented according to the present invention the planar view of the package of another example embodiment, and also represented optics regulating control can be how for the outward appearance of the part that changes package.
The specific embodiment
Fig. 1 has represented to form the packing of packaging blanks 10.Packaging blanks 10 is expressed as around product (not shown) and forms in Fig. 2, to produce package 20.
The first imaging features 11 is arranged to like this, and in the time observing from the first viewing angle, the first imaging features 11 is normally transparent, and wherein, in the time observing from the second viewing angle, the first imaging features 11 produces opaque image.Here, " transparent " illustrates from the light of visible spectrum in not diffusion or the ability of obviously passing through distortion in the situation that, thereby can form clear and discernible image by the light that leads to opposite side from a side of package.It should be known that term also comprises clear, but color filtering is transparent.And, opaque image described here can comprise true or virtual image, its is at least local hinders, overlapping, increase or otherwise change image (in the time watching from the first viewing angle this image will, or in the time not there is not imaging features, this image will be appreciiable).
The first imaging features 11 is arranged to when produce 3-D view in the time that the second viewing angle is observed, as preferably obtained by the two-dimensional arrangements that uses the micro-optical features on packaging blanks 10.In the region of the first imaging features 11, the flexible sheet material self that carries the first imaging features is roughly transparent, mean in the time observing from the first viewing angle, the product being contained in package 20 can be seen by the packaging blanks 10 that forms package 20, therefore, make the buyer of expection check product and to appreciate its feature and quality by seeing through packaging blanks 10.But, observe the angle of package 20 by change, the opaque image being produced from the first imaging features 11 becomes.In example shown embodiment, the first imaging features 11 is arranged to when produce image in the time that the second viewing angle is observed, and this image comprises about the information that is contained in the product in package 20, the explanation of for example brand mark or product performance or feature.
The second imaging features 12 is arranged on packaging blanks 10, like this, when packaging blanks 10 is by parcel during around product formation (to forming package 20), the second imaging features 12 is positioned on the anterior face 21 of package 20, and the edge of walking around this front portion face 23 from anterior face 23 extends to the side and end face 24,25 of package 20.Like this, the second imaging features 12 is provided on the non-flat portion of package 20.
As mentioned above, the second imaging features 12 is arranged to produce viewing angle dependency graph picture in the time being watched by human eye.In the time showing on supermarket shelves, think that package 20 is static, and for example, observed by the viewer of move with respect to package 20 (this package 20 of passing by).The nonplanar structure that it should be known that the second imaging features 12 means that the viewing angle producing in the time that viewer moves with respect to package changes and will cross the width of the second imaging features 12 and difference.This has increased viewer, and the possibility of transformation between the viewing angle dependency graph picture being provided by the second imaging features 12 is provided.And, second area 22 different relative azimuths that provide, the second imaging features 12 are provided and mean the motion with respect to viewer, can provide the dissimilar transformation between the first and second viewing angles by the second imaging features 12, therefore different viewing angle dependency graph pictures is provided.
The second imaging features 12 is arranged to like this, and in the time observing from the first viewing angle, the first imaging features 12 produces the first virtual image, and when produce the second virtual image in the time that the second viewing angle is observed.The image being produced by the second imaging features is produced by the two-dimensional arrangements that is provided in the micro-optical features on packaging blanks 10, and this packaging blanks 10 is around product formation, to produce package 20.Micro-optical features for example can comprise lenticule or mirror-reflection feature.
In the example embodiment shown in Fig. 1 and 2, packing can comprise the laminated material of multilayer, and wherein imaging features 11,12 is provided on superficial layer, or is only covered by hyaline layer.Suitable laminated material comprises one or more plastic sheets and one or more metallic foil sheets, for example, come mutually bondingly with lining cement, and wherein paillon foil material is for example provided for the base portion of plastics.The advantage of this laminated material is to use easily clarity plastic layer, or imaging features can be provided in above transparent window, for example, as cover.In certain embodiments, laminated material can advantageously provide You Leng sealing adhesive basic unit, thereby can use flow-wrapped to process and form sealable package.Cold sealing adhesive basic unit provides sealing for example can work as other surface of pressing himself or press packing in packaging process time.Packing can discharge paint by one deck and cover, and this release paint is provided as instant packed and opens, for example, use the package of the flow-wrapped of this material manufacture.In the time that cold sealing or other bond layer are provided in packing, use discharge paint can be advantageous particularly.
In other embodiments, imaging features 11,12 can be provided on independent label, for example will be by using lining cement to be bonded on packaging blanks in packing treating process.In an embodiment also, imaging features 11,12 can be formed on label, and this label is molded in host material.Molded formation label is such processing, wherein, tag location in mould and matrix form its suitable shape with this mould.This causes the molded shape comprising label, thereby is conducive to the manufacture of molded plastic container, for example bottle and bucket.Fig. 5 has represented example package 50, and this package 50 has the molded label 52 in lid 54, and this label 52 carries imaging features 51, to the three dimensional representation that is contained in the cheese product in package 50 is provided.
As shown in Figure 2, in the time of the curved edge of the anterior face 23 of the wrapped piece installing 20 of flexible sheet material rings of material of packaging blanks, imaging features is provided on the non-flat portion of package 20.But, it should be known that the suitable characteristics with the image that will be produced by imaging features according to the shape of the product that will pack, can have multiple other variation.For example, imaging features can be provided in convex part package, consistent with the plane of bending of the shape of packaging product or further feature.Imaging features can also be provided in the concave shaped portion office of package, for example, be formed at around the concave portions of product by vacuum.Roughly make the pattern distortion by the imaging features generation by complete flat layout although the curvature on one or more surfaces and different angles can be thought, some example embodiment can utilize this distortion to produce noticeable visual effect.In such embodiments, imaging features is designed to produce predetermined imaging effect in flat surface, but in the package of this example embodiment, imaging features is provided as and crosses non-planar shaped surface.In example embodiment, it is upper for selling that the package that comprises flexible sheet material material can be displayed in shelf, display station, shelf, hanger etc., like this part that makes first surface and second kept being seen by customer (when their are during through package).The package that provides imaging features on first and second can produce two different effective viewing angles to being provided in two imaging features on face, and this can increase the attraction effect of the image being produced by imaging features.And noticeable effect can produce by the imaging features extending around package the region that is converted to another side from a face.The variation of the image effect being produced by imaging features will be caused even if walk around turning or the edge of package, but the transition region between the image producing in the feature by first surface and second is equally by noticeable, because transition region will produce customer effective viewing angle of certain limit during through package.
Fig. 3 has represented the package 30 according to another example embodiment.In package 30, comprise product 301, this product 301 is expressed as the chocolate bar with piece 300, in the time observing from sidepiece, has cheuch shape recess 310 between these pieces 300.Package 30 carries imaging features 31, and this imaging features 31 is arranged to produce 3-D view thereon, and wherein, in the time observing, imaging features 31 provides the outward appearance of the three-dimensional objects 301 in package, to provide the outward appearance of transparent wrapper part.
Imaging features 31 in package 39 and product 301 are arranged so that the outward appearance alignment of the product 301 in package mutually, therefore the full size that the three dimensional representation of the part of the product 301 in package equals the product in package represents, comprises the respective depth of cheuch 310.
As shown in Figure 3,31 of imaging features are provided in above a part for package, but it should be known that also there is other step mode.In the embodiment and other related embodiment of Fig. 3, imaging features 31 is arranged to provide through the direct window outward appearance to product wherein of package 39.In order to produce impact visual effect, window or whole package front can be arranged to imaging features, for example, to provide to there is (color-match) true to nature enough visibility, product and represent, so that by as product, or provide accurately to real product and represent.
Fig. 4 has represented the package 40 according to another example embodiment.Package 40 comprises product 400, and this product 400 can be seen by transparent part 42.Imaging features 41 is on this transparent part 42, and this imaging features 41 is arranged to produce the 3-D view covering on the product 400 being contained in package.In this example, product 400 is chocolate bars, and the image being produced by imaging features 41 is brand mark " Milka ".In this embodiment, shroud arrangements becomes to make 3-D view seem just as being directly on the product being contained in package, for example, to be integrated in product.In other embodiments, shroud arrangements becomes 3-D view is seemed just as directly stretching out or enter in volume from the volume that is contained in the product package.
Fig. 6 has represented the package 60 according to another example embodiment.Package 60 has: first area 61, and the first imaging features is carried in this first area 61, and this first imaging features is arranged to cross predetermined viewing angle scope and produces viewing angle dependency graph picture; And second area 62, this second area 62 separates with first area, and carries the second imaging features, and this second imaging features is arranged to cross predetermined viewing angle scope and produces 3-D view.
The first imaging features is arranged in a part of viewing angle scope (for example about 30 degree and 50 degree) visual picture is not provided.The first imaging features is arranged on the Part I of viewing angle scope, provide the first image, the second image is provided on the Part II of viewing angle scope, and the 3rd image is provided on the Part III of viewing angle scope.In the embodiment of Fig. 6, the Part I of viewing angle scope is about 20 degree, and the Part II of viewing angle scope is about 40 degree, and the Part III of viewing angle scope is about 60 degree.
3-D view in second area 62 is brand mark " Milka ".The image being produced by the imaging features in first area 61 is the image representation being associated with product, the image of for example mountain, milk cow and chocolate product self.In this embodiment, the potential buyer's of process package 60 attention will be attracted by the image in the first and second regions 61,62, wherein, the modified-image producing in the replacement of the 3-D view by the viewing angle of first area and the contrast remaining between the 3-D view in second area will have visual attraction especially.Package 60 also comprises printing zone 63, the normal two dimension printing of this printing zone 63 carrying.
Fig. 7 has represented according to the planar view of the package 70 of another example embodiment.Package 70 comprises into the packing of flexible sheet material form, and this flexible sheet material carries first group of imaging features 71.First group of imaging features 71 represents in the Part I of Fig. 7.First group of imaging features 71 is arranged to when comprising second group of imaging features 72 by this optics regulating control 73 of respective optical regulating control 73() produce 3-D view while observing.The impact of optics regulating control 73 and its outward appearance on package 70 represents in the Part II of Fig. 7.
Package 70 provides optics regulating control 73, and this optics regulating control 73 is packaged in wherein together with product, once so that open package 70 is just available.3-D view can be corresponding to the outward appearance that is contained in the product in package, or in other embodiments can be corresponding to the description of product or trade mark or other products mark (becoming figure or written form), or corresponding to promotion code or analogue, to make the buyer of product roughly can not be visible in the outside of package 70, unless viewer has optics regulating control 73.In example embodiment, first group of imaging features 71 is arranged to like this, in the case of not using second group of imaging features 72 from optics regulating control 73, can obtain nonsensical graphicinformation.In such example, first group of imaging features 71 can not be discovered by naked eyes, therefore merges being present in the background of any matrix on packing or printing.In this example, optics regulating control 73 can be taken out by customer from packing, to find and/or disclose the mysterious image being produced by first group of imaging features 71 in the time observing in combination with second group of imaging features 72 of optics regulating control 73.In another example embodiment, first group of imaging features 71 is provided in the obvious zones of different of remainder with package, for example comprise the region of matrix or printing, while observation when there is no second group of imaging features 72 of optics regulating control 73, random, similar random or other insignificant outward appearance that this region has.In this embodiment, optics regulating control 73 can be directly used in announcement 3-D view.
Can know, the simple and cost-efficient method of utilizing visual impact outward appearance is provided according to the package of illustrated embodiments of the invention, wherein, can produce the image with viewing angle dependence picture characteristics.Described imaging features is example embodiment, to the more information about the product in package is provided on same package region.This can be by using viewing angle dependency graph picture make this product package more attractive and provide more information to customer.The layering mutually of viewing angle dependency graph picture, so as in the part of the surf zone of package transmission information.Also can select or in addition, can make in the background of the other products on the shelf of this package from the environment of supermarket outstanding according to the visual impact outward appearance of example embodiment, and the customer of process will be attracted to the visual effect producing in the time that their pass through package, change effective viewing angle, and cause different angles dependency graph picture, to make packing have vigor.
It should be known that dissimilar imaging features is for producing angle dependence image by different way and in the inclination of different range and orientation angles.The example that reflection holography element and lenticule are arranged is envisioned for and is applicable to imaging features, but can be also alternate manner.
Above-mentioned packing, packaging blanks and package can be used in packing any appropriate product, but are particularly suitable for consumer goods, comprise confectionary products, for example chocolate.
Although represented and introduced example embodiment of the present invention, it will be appreciated by those skilled in the art that in the case of not departing from the scope of the invention as definite in claim and can change.
It should be noted that and submit to this specification sheets of the application and to all papers and the document of the public of this specification sheets of research simultaneously or before, and the content of all these papers and document is all incorporated herein by reference.
In this specification sheets (comprising any accessory claim, summary and accompanying drawing), the Overall Steps of disclosed all features and/or disclosed any means or processing can be combined into combination in any, except the combination that wherein at least some features and/or step are repelled mutually.
In this specification sheets (comprising any accessory claim, summary and accompanying drawing), disclosed each feature can replace by optional feature identical by playing, equivalent or similar object, unless otherwise expressly noted.Therefore, unless otherwise expressly noted, disclosed each feature is an example of a series of equivalences or similar characteristics.
The present invention is not limited to the details of previous embodiment.The present invention extends to any novel details or any novel combination of disclosed feature in this specification sheets (comprising any accessory claim, summary and accompanying drawing), or extends to any novel details or any novel combination of the step of disclosed any means or processing.
Claims (48)
1. a product package, this package carrying imaging features, this imaging features is arranged to produce 3-D view thereon, wherein, provides the outward appearance of the three-dimensional objects in package, to provide the outward appearance of transparent wrapper part in the time observing this imaging features.
2. product package according to claim 1, wherein: imaging features is arranged so that with the product in package the outward appearance of the product in package is consistent with product each other, just as it is arranged in package.
3. product package according to claim 1 and 2, wherein: imaging features be arranged to produce product, in package and with the three dimensional representation of the isolated part of package surface.
4. according to the product package described in claim 1 or 2 or 3, wherein: imaging features is arranged to the three dimensional representation of the concave character that produces product.
5. according to the product package described in any one in claim 1 to 4, wherein: the full size that imaging features is arranged to be created in the product in package represents.
6. according to the product package described in any one in claim 1 to 5, wherein: imaging features be arranged to be created in product in package, be accurate to expression in kind.
7. according to the product package described in any one in claim 1 to 6, wherein: the positive main portion of package is furnished with imaging features, to the impression true to nature of the product in package is provided.
8. according to the product package described in any one in claim 1 to 6, wherein: imaging features is arranged to provide through the direct window outward appearance to product wherein of package.
9. product package according to claim 8, wherein: imaging features is arranged to only provide the outward appearance through part window, product.
10. a package, comprises imaging features, and for generation of viewing angle dependency graph picture, this imaging features is provided in the non-planar shaped part of package.
11. packages according to claim 10, wherein: imaging features be provided in package, extension is until in the convex or concave portions of package edge.
12. according to the package described in claim 10 or 11, wherein: imaging features be provided in package, extension is until in the convex or concave portions at package turning.
13. according to the package described in claim 10,11 or 12, wherein: the part that imaging features is provided as the first surface that crosses package extends in the part of second of package around this package.
14. according to claim 10 to the package described in any one in 13, wherein: imaging features is provided on the outside visible part of package.
15. according to claim 10 to the package described in any one in 15, wherein: imaging features is arranged as in the time observing from the first viewing angle roughly transparent.
16. according to claim 10 to the package described in any one in 15, wherein: imaging features is arranged as when produce 3-D view in the time that the second viewing angle is observed.
17. according to claim 10 to the package described in any one in 16, wherein: imaging features comprises holographic imaging feature.
18. according to claim 10 to the package described in any one in 17, wherein: imaging features comprises micro-optical features.
19. according to claim 10 to the package described in any one in 18, also comprises: flexible sheet material material, this flexible sheet material material provides imaging features, and is positioned to around product.
20. according to claim 10 to the package described in any one in 19, wherein: flexible sheet material rings of material is wrapped up around product.
21. according to the package described in claim 19 or 20, wherein: flexible sheet material material adhesion is on the outside face of package.
22. according to the package described in claim 19 or 20, wherein: flexible sheet material material provides imaging features, and is molded in packing matrix.
23. 1 kinds of packing, comprise flexible sheet material, this flexible sheet material carrying imaging features, for producing viewing angle dependency graph picture thereon, wherein, in the time observing from the first viewing angle, imaging features is roughly transparent, in the time observing from the second viewing angle, imaging features produces opaque image, and imaging features is arranged to when produce 3-D view in the time that the second viewing angle is observed.
24. packing according to claim 23, wherein: imaging features comprises holographic imaging feature or micro-optical features.
25. according to the packing described in claim 23 or 24, also comprise: roughly clear sheet, imaging features is provided in this roughly on clear sheet.
26. according to the packing described in any one in claim 23 to 25, also comprise: window, imaging features is provided in above this window as cover.
27. according to the packing described in any one in claim 23 to 26, also comprise: two-layer or more multi-layered laminated material, wherein, imaging features is covered by hyaline layer.
28. 1 kinds of packages for product, this package is included in the imaging features of its hyalomere office, and this imaging features is arranged to produce 3-D view, and this 3-D view covers on the product that is contained in package and can see by transparent part.
29. packages according to claim 28, also comprise: imaging features, this imaging features is provided in flexible sheet material material or other roughly on clear sheet.
30. according to the package described in claim 28 or 29, wherein: 3-D view is corresponding to the outward appearance of the product holding in package, or corresponding to explanation or trade mark or the other products mark of product, becomes figure or written form.
31. 1 kinds of packing, become flexible sheet material form, and this flexible sheet material has: first area, and the first imaging features is carried in this first area, and this first imaging features is arranged to cross predetermined viewing angle scope thereon and produces viewing angle dependency graph picture; And second area, this second area separates with first area, and carries the second imaging features, and this second imaging features is arranged to cross predetermined viewing angle scope and produces 3-D view.
32. packing according to claim 31, wherein: the first imaging features is arranged to not provide visual picture on a part of viewing angle scope.
33. according to the packing described in claim 31 or 32, wherein: the first imaging features is arranged on the Part I of viewing angle scope, provide the first image, and the second image is provided on the Part II of viewing angle scope.
34. 1 kinds of packing, become flexible sheet material form, and this flexible sheet material carries first group of imaging features, and this first composition becomes in the time that the respective optical regulating control by comprising second group of imaging features is observed, to produce 3-D view as feature placement.
35. packing according to claim 34, wherein: the first composition becomes to produce in the time observing by optics regulating control 3-D view as feature placement, this optics regulating control comprises holographic imaging feature and/or three-dimensional imaging feature, and the one dimension of for example lenticule or other micro-optical features is arranged or two-dimensional arrangements.
36. 1 kinds of packages, comprise according to the packing described in claim 34 or 35, wherein, these packing can form outside or the outside visible surface of package, and this package comprises optics regulating control, this optics regulating control is arranged in this package together with product, once so that open package is just available.
37. 1 kinds of packages, comprise label, and this label is molded in host material, and this label comprises imaging features, and this imaging features is arranged to produce 3-D view thereon.
38. according to the package described in claim 37, wherein: label is molded in the lid of package.
39. according to the package described in claim 37 or 38, wherein: label is molded in the host material that comprises plastic material.
40. according to the package described in claim 37,38 or 39, wherein: label cloth is set to the imaging features in the non-planar shaped part that is provided in package.
41. according to the package described in any one in claim 37 to 40, wherein: imaging features is arranged to produce 3-D view, and this 3-D view provides the outward appearance of the three-dimensional objects in package, to provide the outward appearance of transparent wrapper part.
42. according to the package described in any one in claim 37 to 41, wherein: host material comprises transparent part, and imaging features is arranged to produce 3-D view, this 3-D view covers and is contained in package and neutralizes on the product that can see by the transparent part of host material.
43. according to the package described in any one in claim 37 to 42, wherein: 3-D view is corresponding to the outward appearance of the product holding in package, or corresponding to explanation or trade mark or the other products mark of product, becomes figure or written form.
44. according to the package described in any one in claim 37 to 43, wherein: label carries the first imaging features, this first imaging features has been determined first area, and be arranged to cross predetermined viewing angle scope thereon and produce viewing angle dependency graph picture, and on package, provide second area, this second area is different from first area, and carries the second imaging features, and this second imaging features is arranged to cross predetermined viewing angle scope and produces 3-D view.
45. according to the package described in any one in claim 37 to 44, wherein: label comprises two-layer or more multi-layered laminated material, and imaging features is provided on superficial layer, or is covered by hyaline layer.
46. according to the package described in any one in claim 37 to 40, wherein: imaging features is arranged to produce viewing angle dependency graph picture in certain embodiments thereon, and in the time observing from the first viewing angle, imaging features is roughly transparent, and in the time observing from the second viewing angle, imaging features produces opaque image.
47. according to the package described in any one in claim 37 to 45, wherein: label comprises first group of imaging features, and this first composition becomes to produce in the time that the respective optical regulating control by comprising second group of imaging features is observed 3-D view as feature placement.
48. 1 kinds of packing, or packaging blanks or package are substantially as here with reference to as described in accompanying drawing.
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| PCT/IB2012/055039 WO2013042087A2 (en) | 2011-09-21 | 2012-09-21 | Packaging material, package and packaging blank |
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| GB201205243D0 (en) | 2012-03-26 | 2012-05-09 | Kraft Foods R & D Inc | Packaging and method of opening |
| GB2511560B (en) | 2013-03-07 | 2018-11-14 | Mondelez Uk R&D Ltd | Improved Packaging and Method of Forming Packaging |
| GB2511559B (en) | 2013-03-07 | 2018-11-14 | Mondelez Uk R&D Ltd | Improved Packaging and Method of Forming Packaging |
| KR102459914B1 (en) | 2015-06-16 | 2022-10-26 | 씨피에이씨 시스템스 에이비 | Method and electronic control unit for vertical positioning |
| GB2545165A (en) * | 2015-11-24 | 2017-06-14 | Kraft Foods R&D Inc | Packaging |
| IL244539A0 (en) | 2016-03-10 | 2016-06-30 | Pitkit Printing Entpr Ltd | Three-dimensional label |
| CN109644212B (en) * | 2016-08-16 | 2020-12-01 | 康宁股份有限公司 | Method and apparatus for providing improved visual and/or tactile characteristics on a substrate |
| TR201700278A2 (en) * | 2017-01-09 | 2018-07-23 | Mondi Kale Nobel Ambalaj Sanayi Ve Ticaret Anonim Sirketi | WINDOW CORNET PACKING |
| RU2655853C1 (en) * | 2017-07-17 | 2018-05-29 | Общество с ограниченной ответственностью "Гранд Кенди" | Candy in original packaging |
| UA152594U (en) * | 2022-08-18 | 2023-03-15 | Азер Закарія Огли Гасанов | PRODUCT PACKAGING METHOD |
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| US20040182917A1 (en) * | 2003-01-16 | 2004-09-23 | International Paper Company | Box with lenticular lens insert |
| CN101563640A (en) * | 2006-06-28 | 2009-10-21 | 光学物理有限责任公司 | Image presentation and micro-optic security system |
| US20090020595A1 (en) * | 2007-07-20 | 2009-01-22 | Krogh Duane F | Container including a decorative film and blank for making the same |
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| ES2577957T3 (en) | 2016-07-19 |
| US20170129653A1 (en) | 2017-05-11 |
| WO2013042087A3 (en) | 2013-06-20 |
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| RU2568564C2 (en) | 2015-11-20 |
| AU2012311084B2 (en) | 2015-09-03 |
| CN103826974B (en) | 2018-05-29 |
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Granted publication date: 20180529 Termination date: 20200921 |