[summary of the invention]
The present invention provides a kind of digital television receiving apparatus, it can according to the corresponding interactive information of the content displaying of the program play, and perform corresponding operation by receiving the feedback of user, thus interacting with client, strengthen user's experience when using digital television receiving apparatus。
Additionally, the present invention also provides for a kind of digital television receiving apparatus applying above-mentioned digital television receiving apparatus plays method and the digital television system of program。
A kind of digital television receiving apparatus, including: communication module, for receiving program content data and first interactive information relevant to described program content data;Task generation module, for resolving to described first interactive information and generate the second interactive information and the predetermined condition corresponding with described second interactive information and task;Monitoring module, is used for monitoring whether described predetermined condition occurs and generate monitored results;Sending module, for sending described second interactive information to remote controller when described monitored results is the generation of described predetermined condition;Receiver module, for receiving the feedback information for described second interactive information that described remote controller sends;Task execution module, for performing the task corresponding with described feedback information。
A kind of digital television receiving apparatus plays the method for program, said method comprising the steps of: receive program content data and first interactive information relevant to described program content data;Described first interactive information is resolved and generates the second interactive information and the predetermined condition corresponding with described second interactive information and task;Monitor whether described predetermined condition occurs and generate monitored results;When described monitored results is the generation of described predetermined condition, described second interactive information is sent to remote controller;Receive the feedback information for described second interactive information that described remote controller sends;Perform the task corresponding with described feedback information。
A kind of digital television system, including: digital television receiving apparatus and remote controller;Described digital television receiving apparatus is for receiving program content data and first interactive information relevant to described program content data, and is used for performing corresponding task according to described first interactive information;Described remote controller is for receiving second interactive information relevant to described first interactive information from described digital television receiving apparatus, and is used for sending the feedback information relevant to described second interactive information to described digital television receiving apparatus;Described digital television receiving apparatus includes: communication module, is used for receiving described program content data and described first interactive information;Task generation module, for resolving to described first interactive information and generate the second interactive information and the predetermined condition corresponding with described second interactive information and task;Monitoring module, is used for monitoring whether described predetermined condition occurs and generate monitored results;Sending module, for sending described second interactive information to described remote controller when described monitored results is the generation of described predetermined condition;Receiver module, for receiving the feedback information for described second interactive information that described remote controller sends;Task execution module, for performing the task corresponding with described feedback information;Described remote controller includes: transceiver module, for receiving described second interactive information from described digital television receiving apparatus and sending described feedback information to described digital television receiving apparatus;Feedback information generation module, the operation for responding user generates described feedback information。
Due to the fact that in the playing process of program the content according to program is shown interactive information and receives user and feed back accordingly and perform specific operation, such as provide a user with the corresponding option of the content with program (such as ticket booking entrance, shopping entrance) and the selection according to user performs specific operation (such as ticket booking, shopping), therefore can interact with user better, it is provided that user is for the experience of DTV and stickiness。
For the foregoing of the present invention can be become apparent, preferred embodiment cited below particularly, and coordinate institute's accompanying drawings, it is described in detail below:
[detailed description of the invention]
With reference to Fig. 1, the digital television system 10 of present pre-ferred embodiments includes digital television receiving apparatus 102 and remote controller 103, additionally, digital television system 10 can also include server 101。Server 101 and digital television receiving apparatus 102 set up communication connection by network, and digital television receiving apparatus 102 wirelessly communicates with remote controller 103。Wherein, server 101 is for generating the first interactive information according to program content data, and is used for providing (transmission) program content data and the first interactive information to digital television receiving apparatus 102。This first interactive information can be the information that the content to the program to play made in advance is relevant, this first interactive information to interact with user for the content according to the program to play, such as, content according to the program to play carrys out display advertisement, and provide a user with the option of the operation of the content for program or advertisement, such as, the program play comprises the scene of some recreation ground at a scheduled time slot, the advertisement then shown can be the advertisement about this recreation ground, accordingly, the option of the operation for this scene provided a user with can be ticket booking, traffic query etc.。Digital television receiving apparatus 102 is for receiving program content data and first interactive information relevant to this program content data, and is used for performing corresponding task according to the first interactive information。Remote controller 103 is for receiving second interactive information relevant to the first interactive information from digital television receiving apparatus 102, and is used for sending the feedback information relevant to the second interactive information to digital television receiving apparatus 102。
With reference to Fig. 2, the digital television receiving apparatus 102 of the present invention includes communication module 1022, task generation module 1025, monitoring module 1024, sending module 1023, receiver module 1030 and task execution module 1028。Communication module 1022 is electrically connected task generation module 1025, task generation module 1025 is electrically connected monitoring module 1024 and task execution module 1028, monitoring module 1024 is electrically connected sending module 1023 and task execution module 1028, and task execution module 1028 is electrically connected receiver module 1030。Communication module 1022 is for receiving program content data and first interactive information relevant to this program content data。
Task generation module 1025 is for resolving the first interactive information and generating the second interactive information and the predetermined condition corresponding with this second interactive information and task according to analysis result。Such as, this task is the task of display advertisement or the task of providing a user with operation for corresponding scene, this predetermined condition is the time of display advertisement in the process playing program or occurs time of this scene in the process playing program, that is, this time is the time relative to program playing process。Task generation module 1025 is additionally operable to search first interactive information corresponding with this program content data from local disk when playing local program content data (not by the program content data that communication module receives online), and for generating the second interactive information and the predetermined condition corresponding with this second interactive information and task according to this first interactive information。
Monitoring module 1024 is used for monitoring whether predetermined condition occurs and generate monitored results。Such as, in the playing process of program, monitoring module 1024 monitors whether the time of display advertisement has arrived at。Sending module 1023 is for sending the second interactive information to remote controller 103 when monitored results is predetermined condition generation。Receiver module 1030 is for receiving the feedback information for the second interactive information that remote controller 103 sends。Such as, this feedback information correspondence user is about clicking the operation information of this advertisement or selecting ticket booking, the operation information selecting traffic query etc.。
Task execution module 1028 is for performing the task corresponding with feedback information。Task execution module 1028 is additionally operable to when monitored results is predetermined condition generation and performs task, for instance, the display advertisement when the time of display advertisement arrives, the option being available for operation is provided when corresponding scene occurs。
Owing in the playing process of program, content according to program plays advertisement or to providing the corresponding option of content with program, therefore can interact with user better, additionally, the effect of advertising shown can obtain effect more preferably。
Digital television receiving apparatus 102 also includes judge module 1027。Judge module 1027 is electrically connected task execution module 1028 and receiver module 1030。Judge module 1027 is used for judging whether feedback information responds task and generate the first judged result。Such as, it is judged that by this feedback information, module 1027 judges whether user clicks advertisement, or judge whether have selected the option of the operation provided。Task execution module 1028 is additionally operable to when the first judged result is feedback information response task and performs task。Task execution module 1028 be additionally operable to the first judged result be feedback information responded task time perform task, such as, task execution module 1028 clicks the details of advertisement display advertisement user or provides shopping entrance, or, ticket booking entrance is provided when user have selected ticket booking。Receiver module 1030 is additionally operable to receive the operation information that remote controller 103 sends。Judge module 1027 is additionally operable to judge whether operation information indicates switching program and generate the second judged result。Task execution module 1028 is additionally operable to stop execution task when the second judged result is operation information instruction switching program。Such as, the task of the such as display advertisement etc. that execution currently performs is terminated when switching program。
Improving as one, digital television receiving apparatus 102 also includes task removing module 1029, and task removing module 1029 is electrically connected task execution module 1028 and task generation module 1025。Wherein, task removing module 1029 is for deleting, when judged result is the second operation switching program, the task that task generation module 1025 generates。So, task generation module 1025 task of generating can just be deleted when switching program, it is simple to task generation module 1025 the first interactive information according to another program in time generates task and the predetermined condition corresponding with this task when playing another program。
Improving as one, above-mentioned digital television receiving apparatus 102 also includes more new module 1026, and more new module 1026 is electrically connected communication module 1022 and task generation module 1025。Wherein, more new module 1026 updates the first interactive information for passing through communication module 1022 when playing program。This situation being applicable to play local program content data (not by the program content data that communication module 1022 receives online), in this case, it is out-of-date that first interactive information relevant to program content data is likely to, therefore, by coordinating to access network with communication module 1022, thus this first interactive information is updated, be conducive to making the first interactive information be maintained at up-to-date state, be conducive to strengthening user's interactive experience to digital television receiving apparatus 102。
Digital television receiving apparatus 102 also includes playing module 1021。Playing module 1021 is electrically connected monitoring module 1024 and communication module 1022。Playing module 1021 can also be electrically connected (not shown) with judge module 1027。Playing module 1021 is for playing described program according to described program content data。Playing module 1021 is additionally operable to the program after switching program when the second judged result is operation information instruction switching program and plays switching。
With reference to Fig. 3, remote controller 103 includes transceiver module 1031 and feedback information generation module 1032。Transceiver module 1031 and feedback information generation module 1032 are electrically connected, and transceiver module 1031 communicates with receiver module 1030 and the sending module 1023 of digital television receiving apparatus 102。Transceiver module 1031 is for receiving the second interactive information from digital television receiving apparatus 102 and sending feedback information to digital television receiving apparatus 102。Feedback information generation module 1032 generates feedback information for the operation responding user。
With reference to Fig. 4 and Fig. 5, digital television receiving apparatus 102 is play the method for program and is performed by digital television receiving apparatus 102。
In step 401, communication module 1022 receives program content data and first interactive information relevant to this program content data。
In step 402, playing module 1021 plays program according to program content data。
In step 403, more new module 1026 accesses network when playing module 1021 plays program by communication module 1022 and judges whether the first interactive information needing to update the program that playing module 1021 is play, and if so, then enters step 404, otherwise, step 405 is entered。
In step 404, more new module 1026 updates the first interactive information by communication module 1022。Due to when playing module 1021 plays local program content data (not by the program content data that communication module 1022 receives online), it is out-of-date that first interactive information relevant to program content data is likely to, therefore, by coordinating to access network with communication module 1022, thus this first interactive information is updated, be conducive to making the first interactive information be maintained at up-to-date state, be conducive to strengthening user's interactive experience to digital television receiving apparatus 102。
In step 405, first interactive information is resolved and generates task and the predetermined condition corresponding with this task according to analysis result by task generation module 1025, such as, this task is the task of display advertisement or the task of providing a user with operation for corresponding scene, this predetermined condition is the time of display advertisement in the process playing program or occurs time of this scene in the process playing program, that is, this time is the time relative to program playing process。Task generation module 1025 can also search first interactive information corresponding with this program content data when playing module 1021 plays the program content data (not by the program content data that communication module 1022 receives online) of this locality from local disk, and generate task and the predetermined condition corresponding with this task according to this first interactive information。
In step 406, monitoring module 1024 monitors whether the playing process predetermined condition of program occurs and generate monitored results, if so, then enters step 407, otherwise, continues monitoring。Such as, in the playing process of program, monitoring module 1024 monitors whether the time of display advertisement has arrived at。
In step 407, sending module 1023 sends the second interactive information when monitored results is predetermined condition generation to remote controller 103。Such as, sending module 1023 provides the option being available for operation when corresponding scene occurs to remote controller 103。
In step 408, receiver module 1030 obtains the feedback information of user。Such as, this feedback information is to click the operation information of this advertisement about user or select ticket booking, the operation information selecting traffic query etc.。
In step 409, it is judged that module 1027 judges whether the first operation responds task and generate the first judged result, if so, then enter step 410, otherwise, return to step 407。Such as, it is judged that module 1027 judges whether to click advertisement, or judges whether have selected the option of the operation provided。
In step 410, task is processed accordingly by task execution module 1028 according to the first operation。Such as, task execution module 1028 clicks the details of advertisement display advertisement user or provides shopping entrance, or, ticket booking entrance is provided when user have selected ticket booking。
In step 411, receiver module 1030 obtains the operation information of user。Such as, this operation information may be for the information of the operation (such as switching program) of this program。
In step 412, it is judged that module 1027 judges whether the second operation switches program and generate the second judged result, if so, then enter step 414, otherwise, return to step 411。
In step 413, playing module 1021 switch program and play switching after program。
In step 414, task execution module 1028 stops execution task, i.e. terminate the task of the such as display advertisement etc. that execution currently performs when playing module 1021 switches program。
In step 415, task removing module 1029 deletes the task that task generation module 1025 generates。So, just can delete the task that task generation module 1025 generates when playing module 1021 switches program, it is simple to task generation module 1025 when playing module 1021 plays another program in time the first interactive information according to another program generate task and the predetermined condition corresponding with this task。
Owing in the playing process of program, content according to program plays advertisement or to providing the corresponding option of content with program, therefore can interact with user better, additionally, the effect of advertising shown can obtain effect more preferably。
In sum; although the present invention is disclosed above with preferred embodiment; but above preferred embodiment is also not used to the restriction present invention; those of ordinary skill in the art; without departing from the spirit and scope of the present invention; all can doing various change and retouching, the scope that therefore protection scope of the present invention defines with claim is as the criterion。