CN103577544B - A kind of method and device for providing information to be sent - Google Patents

A kind of method and device for providing information to be sent Download PDF

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Publication number
CN103577544B
CN103577544B CN201310473210.8A CN201310473210A CN103577544B CN 103577544 B CN103577544 B CN 103577544B CN 201310473210 A CN201310473210 A CN 201310473210A CN 103577544 B CN103577544 B CN 103577544B
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Prior art keywords
information
sent
content
mobile terminal
properties
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CN103577544A (en
Inventor
梁凯春
沈俊杰
王珍
张志超
程果
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201310473210.8A priority Critical patent/CN103577544B/en
Publication of CN103577544A publication Critical patent/CN103577544A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques

Abstract

The invention discloses a kind of method and device for providing information to be sent, wherein, method includes:Receive the search sequence from mobile terminal;Obtain the scene properties of the mobile terminal;According to the scene properties of the search sequence and the mobile terminal, to be inquired about in information bank to be sent, with obtain comprising match to the search sequence and one or more contents related with the scene properties information to be sent;Acquired information to be sent is supplied to the mobile terminal.The present invention is supplied to the information to be sent of the mobile terminal for search sequence and scene properties from the mobile terminal, and the different potential demands for different user under different scenes will be supplied to user with targetedly information.

Description

A kind of method and device for providing information to be sent
Technical field
The present invention relates to network technique field, more particularly to a kind of method and device for providing information to be sent.
Background technology
At present, when user browses a certain website, the client that the server of the usual website can browse web sites to the user End provides some information, for example, recommend some advertising messages.But in the prior art, the Website server is currently clear according to user The information look at, or recorded according to the historical viewings of the user, there is provided corresponding recommendation information, Website server is different user The recommendation information of offer is all identical.However, different users, its potential demand is different, or even same user, The different time, even if what it browsed is same website, its potential demand is also likely to be different.It can be seen that, prior art is Different users provides identical recommendation information, does not account for the different potential demand of user, and the information for providing the user is not With specific aim.
The content of the invention
The technical problems to be solved by the invention are to provide a kind of method and device for providing information to be sent, to solve Certainly, not for the potential demand that user is different, the information for providing the user is without targetedly problem for prior art.
According to an aspect of the present invention, there is provided a kind of method for providing information to be sent to mobile terminal, wherein, Including:
Receive the search sequence from mobile terminal;
Obtain the scene properties of the mobile terminal;
According to the search sequence and the scene properties of the mobile terminal, to be inquired about in information bank to be sent, with Obtain comprising match to the search sequence and one or more contents related with the scene properties information to be sent;
Acquired information to be sent is supplied to the mobile terminal.
According to another aspect of the present invention, a kind of dress for providing information to be sent to mobile terminal is additionally provided Put, wherein, including:
Search sequence reception device, for receiving the search sequence from mobile terminal;
Scene properties acquisition device, the scene properties for obtaining the mobile terminal;
Information acquisition device to be sent, for the scene properties according to the search sequence and the mobile terminal, to treat Inquired about in transmission information bank, matched to the search sequence and one related with the scene properties with obtaining to include Or the information to be sent of multiple contents;
Information provider unit to be sent, for acquired information to be sent to be supplied into the mobile terminal.
Compared with prior art, the present invention has advantages below:The present invention according to from mobile terminal search sequence with The scene properties of the mobile terminal, are inquired about in information bank to be sent, are matched with the search sequence with obtaining to include And the information to be sent of one or more contents related to the scene properties, the information to be sent is supplied to the movement Terminal.The present invention is supplied to the information to be sent of the mobile terminal to belong to for search sequence and scene from the mobile terminal Property, the different potential demands for different user under different scenes will be supplied to user with targetedly information.
Brief description of the drawings
By the detailed description made to non-limiting example made with reference to the following drawings of reading, it is of the invention other Feature, objects and advantages will become more apparent upon:
Fig. 1 is a kind of method flow for providing information to be sent to mobile terminal according to one embodiment of the invention Figure;
Fig. 2 illustrates for a kind of device for providing information to be sent to mobile terminal according to one embodiment of the invention Figure.
Same or analogous reference represents same or analogous part in accompanying drawing.
Specific embodiment
The present invention is described in further detail below in conjunction with the accompanying drawings.
In the present invention, the network equipment can automatically carry out numerical value including a kind of according to the instruction being previously set or store The electronic equipment with information processing is calculated, its hardware includes but is not limited to microprocessor, application specific integrated circuit (ASIC), may be programmed Gate array(FPGA), digital processing unit(DSP), embedded device etc..The network equipment its include but is not limited to computer, net The cloud that network main frame, single network server, multiple webserver collection or multiple servers are constituted;Here, cloud is by based on cloud meter Calculate(Cloud Computing)A large amount of computers or the webserver constitute, wherein, cloud computing is the one of Distributed Calculation Kind, a virtual supercomputer being made up of the computer collection of a group loose couplings.The mobile terminal refers to can be in movement The middle computer equipment for using, including but not limited to mobile phone, notebook, panel computer, vehicle-mounted computer etc..Those skilled in the art It will be understood that other mobile terminals, the network equipment are equally applicable to the present invention, should also be included in the scope of the present invention with It is interior, and be incorporated herein by reference herein.
Fig. 1 is a kind of method flow for providing information to be sent to mobile terminal according to one embodiment of the invention Figure.
As shown in figure 1, in step S101, the network equipment receives the search sequence from mobile terminal.
Specifically, user, can be defeated by such as keyboard, touch-screen, voice when network browsing is carried out using mobile terminal Enter device etc. to be interacted with mobile terminal, input user wishes the search sequence of inquiry, so as to initiate search.User can lead to Cross the such as browser software of mobile terminal client access some search websites, such as Yahoo, Google, after Baidu, These search websites search column in input inquiry sequence come initiate search, it is also possible to by the local search column of embedding browser Initiate search.Then, the search sequence in user input search column is sent to the network equipment by mobile terminal, and the network equipment is received The search sequence from mobile terminal.Those skilled in the art will be understood that the invention is not restricted to above two search initiator Formula, search that is any existing or being likely to occur from now on initiates mode and is applied to the present invention, should be included in protection of the invention Within scope, and it is incorporated herein by reference.
Wherein, search sequence can include one or more keywords, and keyword can be word, word or phrase.In language In sound file retrieval, can also be and obscure the units such as class, phone, phone string, or also include the conjunctive word between keyword.
In step s 102, the network equipment obtains the scene properties of the mobile terminal.
Wherein, the scene properties of the mobile terminal include but is not limited to following at least one information:
A) temporal information of mobile terminal current location;
B) positional information of mobile terminal current location;
C) Weather information of mobile terminal current location.
Specifically, the network equipment can obtain the current location of mobile terminal by GPS positioning system first, afterwards, Current location according to mobile terminal obtains the scene such as time, positional information, Weather information of the mobile terminal current location Attribute.Wherein, the network equipment can pre-build a scene properties database, and the scene properties database includes mobile terminal Position and temporal information corresponding with the position, Weather information etc., the scene properties database is used for the network equipment according to shifting Time that the current location of dynamic terminal is inquired about to obtain the mobile terminal current location in the scene properties database, The scene properties such as positional information, Weather information.The network equipment can also be after the current location for obtaining mobile terminal, according to shifting The current location of dynamic terminal, obtains the fields such as time, positional information, the Weather information of the mobile terminal current location on the internet Scape attribute.
It will be understood by those skilled in the art that the type of above scene properties and the network equipment obtain mobile terminal The mode of scene properties be only for example, the type and the network equipment of any other scene properties obtain the scene of mobile terminal The mode of attribute, is such as applicable to the present invention, within should be included in protection scope of the present invention, and is contained in by reference This.
In step s 103, the network equipment is according to the scene properties of the search sequence and the mobile terminal, pending Send and inquired about in information bank, to obtain comprising matching to search sequence and one or more related with the scene properties The information to be sent of content.
Wherein, the network equipment can be in information bank to be sent, scene properties according to multiple mobile terminals and to be sent The correlation of each content of information is come the scene properties and multiple information to be sent that pre-build or update various mobile terminals Content corresponding relation;Then, according to the multiple mobile terminal scene properties and multiple information to be sent content Corresponding relation set up or update the information bank to be sent.Wherein, the information bank to be sent includes but is not limited to any class The database of type, especially linked database.It is exemplified below:
In one example, can be each content assignment scene properties mark in the properties collection of multiple information to be sent Sign, each content of each information to be sent there can be multiple scene properties labels, the label with a certain scene properties The content representation content is related to the scene properties, without the content representation of the label content and this of a certain scene properties Scene properties are uncorrelated.For example, the properties collection of an information to be sent includes content 1, content 2, content 3, content 4 is interior Hold 5, wherein content 1 is the address information of restaurant A, and content 2 is the take-away phone of restaurant A, and content 3 is the take-away application of restaurant A Program(APP), content 4 is the online QQ consultings of restaurant A, and content 5 is believed for the current location of the mobile terminal to the route of restaurant A Breath.When a mobile terminal has scene properties I, scene properties I indicates " 12 noon is on street ", it is determined that content 1 Related to scene properties I to content 5, and content 2, content 3 and content 4 are uncorrelated to scene properties I, such that it is able to give content 1 With the label that content 5 distributes scene properties I.And when a mobile terminal has scene properties II, scene properties II is indicated " at 7 points in evening is at home ", it is determined that content 2, content 3 and content 4 are related to scene properties II, content 1 and content 5 belong to scene Property I it is uncorrelated, such that it is able to give content 2, content 3 and content 4 distribute the label of scene properties II.
In another example, each content of information to be sent and the relevance degree of different scenes attribute can also be determined. For example, for the scene properties I and II of both the above mobile terminal, it may be determined that interior in the properties collection of the information to be sent It is 0.8 to hold 1 with the normalization relevance degree of scene properties I, is 0.6 with the normalization relevance degree of scene properties II;Content 2 with The normalization relevance degree of scene properties I is 0, is 0.8 with the normalization relevance degree of scene properties II;Content 3 belongs to scene Property I normalization relevance degree be 0, be 0.8 with the normalization relevance degree of scene properties II;Content 4 is returned with scene properties I's One change relevance degree is 0.5, is 0.6 with the normalization relevance degree of scene properties II;The normalization of content 5 and scene properties I Relevance degree is 0.8, is 0.6 with the normalization relevance degree of scene properties II.
In another preferred embodiment, the network equipment can also select the history of information to be sent according to multiple mobile terminals Record information, to the phase of each content in the properties collection of information to be sent in the information bank to be sent and the scene properties Guan Du sequences are adjusted.
In one embodiment, the network equipment is inquired about according to the search sequence in information bank to be sent, to obtain Take and match to the search sequence and one or more contents related with the scene properties of the mobile terminal.Specifically, The network equipment can be inquired about first according to the search sequence from mobile terminal in information bank to be sent, determine one or many The properties collection of the information to be sent of individual matching, subsequently for the information to be sent that each is matched, further according to the mobile terminal Scene properties inquire about the correlation of each content and the scene properties in the properties collection of the information to be sent, with determine with it is described One or more related contents of the scene properties of mobile terminal, generate further according to identified one or more contents afterwards Information to be sent.
Illustrated with example 1 below:
Example 1
In this example, each content has the label of one or more different scenes attributes in information bank to be sent.
The network equipment is by extracting search sequence " restaurant ", the network equipment in the inquiry request from mobile terminal that is received According to search sequence " restaurant ", inquired about in information bank to be sent, obtained matched with search sequence " restaurant " Or multiple information to be sent.Wherein, one matching information to be sent properties collection include multiple contents, such as content 1, Content 2, content 3, wherein content 4, content 1 are the character introduction of restaurant A, and content 2 is the pictorial information of restaurant A, and content 3 is meal The introductory video of shop A, content 4 is the mobile applications of restaurant A(APP).When the scene properties of the mobile terminal are scene category Property I, the scene properties I of the mobile terminal of the network equipment according to acquired in inquired about, and finds to only have interior in information to be sent Hold 1 and label of the content 2 with scene properties I, then can determine that content 1 is related with scene properties I to content 2, and the He of content 3 Content 4 is uncorrelated to scene properties I;And work as the scene properties of the mobile terminal for scene properties II, the network equipment is according to obtaining The scene properties II of the mobile terminal for taking is inquired about, it is found that content 1, content 2, content 3 have the scene properties with content 4 The label of II, then can determine that content 1 in the information to be sent, content 2, content 3 and content 4 are related to the scene properties.
Example 2
In this example, each content has the relevance degree with different scenes attribute in information bank to be sent.Network sets It is standby can also be according to the scene properties, it is determined that one or more contents forward with the scene properties relevancy ranking.
After in above-mentioned example 1, the network equipment is delivered letters according to from a search sequence for mobile terminal " restaurant " pending Breath is inquired about in storehouse, obtains one or more information to be sent matched with search sequence " restaurant ".Wherein, a matching Information to be sent include content 1, content 2, content 3, content 4, content 1 is with the normalization relevance degree of scene properties I 0.8, it is 0.8 with the normalization relevance degree of scene properties II;Content 2 is 0.6 with the normalization relevance degree of scene properties I, It is 0.6 with the normalization relevance degree of scene properties II;Content 3 is 0.2 with the relevance degree of scene properties I, with scene properties The relevance degree of II is 0.2;Content 4 is 0 with the degree of correlation of scene properties I, is 0.8 with the relevance degree of scene properties II.Net Network equipment can be based on pre-defined rule, related with the scene properties to select to the relevance degree of scene properties according to each content One or more contents.Wherein, the pre-defined rule includes but is not limited to following any one:
- when the degree of correlation of a content and scene properties is higher than predetermined threshold, select the content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
Alternatively, pre-defined rule is:When the degree of correlation of a content and scene properties is higher than predetermined threshold, select this interior Hold.When the mobile terminal has scene properties I, predetermined threshold is 0.5, and the network equipment is according to each content with scene properties I's Relevance degree, it may be determined that content 1 and content 2 are higher than predetermined threshold with the degree of correlation of scene properties I, then select content 1 with it is interior Hold 2;And working as the mobile terminal has scene properties II, the network equipment is according to each content and scene properties in the information to be sent The relevance degree of II, it may be determined that content 1, content 2, content 3 and content 4 are above predetermined threshold with the degree of correlation of scene properties II Value, then select content 1, content 2, content 3 and content 4.
Alternatively, the pre-defined rule is:The content of predetermined quantity before selection relevancy ranking.When the mobile terminal has When scene properties I and predetermined quantity are 3, the network equipment is related to scene properties I according to each content in the information to be sent Angle value, it may be determined that content 1, content 2, content 3 and the degree of correlation that the degree of correlation of scene properties I is higher than content 4 and scene properties I Value, therefore selection content 1, content 2 and content 3;When the mobile terminal has scene properties II and predetermined quantity is 3, network Relevance degree of the equipment according to each content in the information to be sent and scene properties II, it may be determined that content 1, content 2 with it is interior Hold 4 relevance degrees with the degree of correlation of scene properties II higher than content 3 and scene properties II, thus selection content 1, content 2 with Content 4.
In a preferred embodiment, mobile terminal selection is treated during the network equipment can also obtain historian database The history information of transmission information, the history information of information to be sent is selected according to the mobile terminal, to be sent from institute In the properties collection of information, it is determined that the content of information to be sent corresponding with the scene properties with the history information One or more consistent contents.In continuity above-mentioned example 2, when the mobile terminal has scene properties II, network equipment base In pre-defined rule, according to each content in information to be sent and the relevance degree of scene properties II, have selected content 1, content 2 with Content 4;Then, the network equipment inquires about the history information of the mobile terminal, wherein showing that the user of the mobile terminal is previous Selection number of times of the content 1 with 4 is more, then can determine that content 1 is related with the scene properties to content 4 and believes with historical record The consistent content of manner of breathing.
In another embodiment, the network equipment is also based on pre-defined rule, according to different scenes attribute come pending Deliver letters selection one or more contents related to different scenes attribute in the properties collection of breath, with composition and different scenes attribute Corresponding content subset.Wherein, the pre-defined rule includes but is not limited to following any one:
- when the degree of correlation of a content and scene properties is higher than predetermined threshold, select the content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
Illustrated with example 3 below:
Example 3
By taking a properties collection for information to be sent as an example, the content of the information to be sent includes multiple contents, for example, interior Appearance 1, content 2, content 3, wherein content 4, content 1 are 0.8 with the normalization relevance degree of scene properties I, and content 2 belongs to scene Property I normalization relevance degree be 0.6, the normalization relevance degree of content 3 and scene properties I is 0.2, and content 4 belongs to scene Property I normalization relevance degree be 0.
In one example, pre-defined rule is:When the degree of correlation of a content and scene properties is higher than predetermined threshold, selection should Content.When the mobile terminal has scene properties I, predetermined threshold is 0.5, and the network equipment is according to each content and scene properties I Relevance degree, it may be determined that content 1 and content 2 are higher than predetermined threshold with the degree of correlation of scene properties I, then select content 1 with Content 2 constitutes the corresponding content subset I of scene properties I.
Search sequence " restaurant " is extracted in the network equipment is by the inquiry request from mobile terminal that is received, network sets It is standby to be inquired about in information bank to be sent according to search sequence " restaurant ", obtain matched with search sequence " restaurant " Individual or multiple information to be sent.By taking an information to be sent for matching as an example, when the scene properties of the mobile terminal are scene category Property I, the scene properties I of the mobile terminal of the network equipment according to acquired in are inquired about, and obtain the scene of the information to be sent The corresponding content subset I comprising content 1 Yu content 2 of attribute I.Then, the network equipment is generated according to content 1 and content 2 and treated Transmission information.
Alternatively, the pre-defined rule is:The content of predetermined quantity before selection relevancy ranking.When the mobile terminal has When scene properties I and predetermined quantity are 3, the network equipment is related to scene properties I according to each content in the information to be sent Angle value, it may be determined that content 1, content 2, content 3 and the degree of correlation that the degree of correlation of scene properties I is higher than content 4 and scene properties I Value, therefore selection content 1, content 2 constitute the corresponding content subset I of scene properties I with content 3.
Search sequence " restaurant " is extracted in the network equipment is by the inquiry request from mobile terminal that is received, network sets It is standby to be inquired about in information bank to be sent according to search sequence " restaurant ", obtain matched with search sequence " restaurant " Individual or multiple information to be sent.By taking an information to be sent for matching as an example, when the scene properties of the mobile terminal are scene category Property I, the scene properties I of the mobile terminal of the network equipment according to acquired in are inquired about, and obtain the scene of the information to be sent The corresponding content subset I comprising content 1, content 2 and content 3 of attribute I.Then, the network equipment according to content 1, content 2 with it is interior Hold 3 to generate information to be sent.
Wherein, the content of the information to be sent is included but is not limited to:Word, phone, mobile consulting instrument, map, should With program, tone information plate etc..It will be understood by those skilled in the art that the content of the information to be sent is not limited to above-mentioned enumerating It is several, any other can apply to the content of information to be sent of the invention, should be included in protection scope of the present invention Within, and be incorporated herein by reference.
It will be understood by those skilled in the art that the above network equipment is obtained includes related to the scene properties one The mode of the information to be sent of individual or multiple contents is only for example, and any other network equipment is obtained and included and the scene properties The mode of the information to be sent of one or more related contents, such as can be applied to the present invention, should be included in guarantor of the invention Within shield scope, and it is incorporated herein by reference.
In step S104, acquired information to be sent is supplied to the mobile terminal by the network equipment.
Specifically, the network equipment can come according to the current scene properties of the mobile terminal and/or communication capacity information Determine the display characteristic of information to be sent;Then, the information to be sent of display characteristic is supplied to the shifting determined by having Dynamic terminal.
Wherein, the communication capacity information of the mobile terminal includes but is not limited to following at least one information:
A) device attribute of the mobile terminal;Wherein, the device attribute of the mobile terminal is included but is not limited to:The movement end The screen size at end, operating system, pixel resolution etc..
B) the currently available wireless network of the mobile terminal, including WiFi or cellular network, wherein cellular network include GSM/GPRS, 3GPP or LTE network;
C) it is the communication performance information of the mobile device current location, including wireless network bandwidth, wireless signal strength, wireless Signal transmission rate etc..
The network equipment is illustrated with example 4 and example 5 below according to the current scene properties of the mobile terminal and/or is led to Believe ability information to determine the mode of the display characteristic of the information to be sent.
Example 4
The network equipment determines that the mobile terminal is worked as according to the temporal information and Weather information of the mobile terminal current location The information such as the ambient brightness of front position, then according to the light conditions of the identified mobile terminal current location, come true The display characteristic of the fixed information to be sent.For example, when the network equipment determines that mobile terminal is presently in the time for evening, environment Brightness is relatively low, it is determined that the display of information to be sent is characterized as that background is the low key tone such as black, navy blue, the display such as word Content is that white is waited and the larger light tone of background reflectance;And it is white for work as the network equipment determining that mobile terminal is presently in the time My god, ambient brightness is higher, it is determined that the display of information to be sent is characterized as:Background is the light tone such as white, and word etc. is aobvious Show that content is the low key tone larger with background reflectance such as black, navy blue.
Example 5
According to the device attribute of the mobile terminal, such as screen size of mobile terminal, pixel resolution etc. comes the network equipment Determine the display characteristic of the information to be sent.For example, when mobile terminal screen is smaller, determining that the display of information to be sent is special Levy for:Character script is the small font being consistent with mobile terminal screen size;And work as pixel point in the device attribute of mobile terminal Resolution is than relatively low, it is determined that the display of information to be sent is characterized as:Character script is the font being consistent with pixel resolution.
The scene properties of search sequence and the mobile terminal of the present invention basis from mobile terminal, in information bank to be sent In inquired about, to obtain comprising matching to the search sequence and one or more contents related with the scene properties Information to be sent, the information to be sent is supplied to the mobile terminal.The present invention is supplied to the pending of the mobile terminal Breath of delivering letters is directed to search sequence and scene properties from the mobile terminal, latent for difference of the different user under different scenes In demand, user will be supplied to targetedly information.
Fig. 2 illustrates for a kind of device for providing information to be sent to mobile terminal according to one embodiment of the invention Figure.
As shown in Fig. 2 described device includes:Search sequence reception device 201, scene properties acquisition device 202 is to be sent Information acquisition device 203, information provider unit to be sent 204.
Wherein search sequence reception device 201, for receiving the search sequence from mobile terminal.
Specifically, user, can be defeated by such as keyboard, touch-screen, voice when network browsing is carried out using mobile terminal Enter device etc. to be interacted with mobile terminal, input user wishes the search sequence of inquiry, so as to initiate search.User can lead to Cross the such as browser software of mobile terminal client access some search websites, such as Yahoo, Google, after Baidu, These search websites search column in input inquiry sequence come initiate search, it is also possible to by the local search column of embedding browser Initiate search.Then, the search sequence in user input search column is sent to search sequence reception device 201 by mobile terminal, Search sequence reception device 201 receives the search sequence from mobile terminal.Those skilled in the art will be understood that the present invention Above two search initiation mode is not limited to, search that is any existing or being likely to occur from now on initiates mode suitable for this hair It is bright, should be included within protection scope of the present invention, and be incorporated herein by reference.
Wherein, search sequence can include one or more keywords, and keyword can be word, word or phrase.In language In sound file retrieval, can also be and obscure the units such as class, phone, phone string, or also include the conjunctive word between keyword.
Scene properties acquisition device 202, the scene properties for obtaining the mobile terminal.
Wherein, the scene properties of the mobile terminal include but is not limited to following at least one information:
A) temporal information of mobile terminal current location;
B) positional information of mobile terminal current location;
C) Weather information of mobile terminal current location.
Specifically, scene properties acquisition device 202 can obtain the current of mobile terminal by GPS positioning system first Position, afterwards, current location according to mobile terminal obtains time, positional information, the weather of the mobile terminal current location The scene properties such as information.Wherein, the network equipment can pre-build a scene properties database, the scene properties database bag Position and temporal information corresponding with the position, Weather information containing mobile terminal etc., the scene properties database are used for scene Attribute acquisition device 202 is inquired about to obtain the shifting according to the current location of mobile terminal in the scene properties database The scene properties such as time, positional information, the Weather information of dynamic terminal current location.Scene properties acquisition device 202 can also be Obtain after the current location of mobile terminal, according to the current location of mobile terminal, the mobile terminal is obtained on the internet and is worked as The scene properties such as time, positional information, the Weather information of front position.
It will be understood by those skilled in the art that the scene category of the type of above scene properties and the acquisition mobile terminal Property mode be only for example, the type of any other scene properties and obtain mobile terminal scene properties mode, such as may be used Suitable for the present invention, within should be included in protection scope of the present invention, and it is incorporated herein by reference.
Information acquisition device to be sent 203, for the scene properties according to the search sequence and the mobile terminal, Inquired about in information bank to be sent, with obtain comprising match to search sequence and one related with the scene properties or The information to be sent of multiple contents.
Wherein, a kind of of one embodiment of the invention can also wrap for providing the device of information to be sent to mobile terminal Include:Corresponding relation determining device(Not shown in figure), in information bank to be sent, the scene according to multiple mobile terminals to belong to Property and information to be sent each content correlation come pre-build or update the scene properties of various mobile terminals with it is multiple The corresponding relation of the content of information to be sent;Information bank to be sent sets up updating device(Not shown in figure), for according to described The scene properties of multiple mobile terminals set up or update described to be sent with the corresponding relation of the content of multiple information to be sent Information bank.Wherein, the information bank to be sent includes but is not limited to any kind of database, especially linked database.Below Illustrate:
In one example, can be each content assignment scene properties mark in the properties collection of multiple information to be sent Sign, each content of each information to be sent there can be multiple scene properties labels, the label with a certain scene properties The content representation content is related to the scene properties, without the content representation of the label content and this of a certain scene properties Scene properties are uncorrelated.For example, the properties collection of an information to be sent includes content 1, content 2, content 3, content 4 is interior Hold 5, wherein content 1 is the address information of restaurant A, and content 2 is the take-away phone of restaurant A, and content 3 is the take-away application of restaurant A Program(APP), content 4 is the online QQ consultings of restaurant A, and content 5 is believed for the current location of the mobile terminal to the route of restaurant A Breath.When a mobile terminal has scene properties I, scene properties I indicates " 12 noon is on street ", it is determined that content 1 Related to scene properties I to content 5, and content 2, content 3 and content 4 are uncorrelated to scene properties I, such that it is able to give content 1 With the label that content 5 distributes scene properties I.And when a mobile terminal has scene properties II, scene properties II is indicated " at 7 points in evening is at home ", it is determined that content 2, content 3 and content 4 are related to scene properties II, content 1 and content 5 belong to scene Property I it is uncorrelated, such that it is able to give content 2, content 3 and content 4 distribute the label of scene properties II.
In another example, each content of information to be sent and the relevance degree of different scenes attribute can also be determined. For example, for the scene properties I and II of both the above mobile terminal, it may be determined that interior in the properties collection of the information to be sent It is 0.8 to hold 1 with the normalization relevance degree of scene properties I, is 0.6 with the normalization relevance degree of scene properties II;Content 2 with The normalization relevance degree of scene properties I is 0, is 0.8 with the normalization relevance degree of scene properties II;Content 3 belongs to scene Property I normalization relevance degree be 0, be 0.8 with the normalization relevance degree of scene properties II;Content 4 is returned with scene properties I's One change relevance degree is 0.5, is 0.6 with the normalization relevance degree of scene properties II;The normalization of content 5 and scene properties I Relevance degree is 0.8, is 0.6 with the normalization relevance degree of scene properties II.
In another preferred embodiment, information bank to be sent is set up updating device and can be included:Adjusting module(Do not show in figure Go out)The history information of information to be sent is selected according to multiple mobile terminals, is delivered letters pending in the information bank to be sent Each content is adjusted with the relevancy ranking of the scene properties in the properties collection of breath.
In one embodiment, information acquisition device to be sent 203 is according to the search sequence, in information bank to be sent Inquired about, matched to the search sequence and one or more related with the scene properties of the mobile terminal with obtaining Content.Specifically, the network equipment can include:Properties collection acquisition module(Not shown in figure), for according to from mobile whole The search sequence at end is inquired about in information bank to be sent, determines the content set of the information to be sent of one or more matchings Close;Content determination module(Not shown in figure), for the information to be sent matched for each, further according to the field of the mobile terminal The correlation of each content and the scene properties in the properties collection of the scape attribute query information to be sent, to determine and the shifting One or more contents of the scene properties correlation of dynamic terminal;Information generating module to be sent(Not shown in figure), for basis Identified one or more contents generate information to be sent.
Illustrated with example 6 below:
Example 6
In this example, each content has the label of one or more different scenes attributes in information bank to be sent.
Search sequence reception device 201 is by extracting search sequence " meal in the inquiry request from mobile terminal that is received Shop ", information acquisition device to be sent 203 is inquired about according to search sequence " restaurant " in information bank to be sent, is obtained and is looked into Ask one or more information to be sent that sequence " restaurant " matches.Wherein, a properties collection for the information to be sent of matching Include multiple contents, such as content 1, content 2, content 3, wherein content 4, content 1 are the character introduction of restaurant A, and content 2 is The pictorial information of restaurant A, content 3 is the introductory video of restaurant A, and content 4 is the mobile applications of restaurant A(APP).When the shifting The scene properties of dynamic terminal are scene properties I, and the scene properties I of the mobile terminal of the network equipment according to acquired in is looked into Ask, find only have the label of content 1 and content 2 with scene properties I in information to be sent, then can determine that content 1 and content 2 It is related to scene properties I, and content 3 and content 4 are uncorrelated to scene properties I;And the scene properties for working as the mobile terminal are Scene properties II, the network equipment is inquired about according to the scene properties II of the mobile terminal for obtaining, find content 1, content 2, Content 3 has the label of scene properties II with content 4, then can determine content 1, content 2, content 3 in the information to be sent And content 4 is related to the scene properties.
Example 7
In this example, each content has the relevance degree with different scenes attribute in information bank to be sent.Content is true Cover half block can include:First content determination sub-module(Not shown in figure), for according to the scene properties, in properties collection It is middle to determine one or more contents forward with the scene properties relevancy ranking.
After in above-mentioned example 6, information acquisition device to be sent 203 is according to from a search sequence for mobile terminal " meal Shop ", is inquired about in information bank to be sent, and acquisition is pending with one or more that search sequence " restaurant " matches to deliver letters Breath.Wherein, an information to be sent for matching includes content 1, content 2, content 3, content 4, and content 1 is returned with scene properties I's One change relevance degree is 0.8, is 0.8 with the normalization relevance degree of scene properties II;The normalization of content 2 and scene properties I Relevance degree is 0.6, is 0.6 with the normalization relevance degree of scene properties II;Content 3 is with the relevance degree of scene properties I 0.2, it is 0.2 with the relevance degree of scene properties II;Content 4 is 0, the phase with scene properties II with the degree of correlation of scene properties I It is 0.8 to close angle value.First content determination sub-module can be based on pre-defined rule, according to each content and the degree of correlation of scene properties Value selects one or more contents related to the scene properties.Wherein, the pre-defined rule includes but is not limited to following One:
- when the degree of correlation of a content and scene properties is higher than predetermined threshold, select the content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
Alternatively, pre-defined rule is:When the degree of correlation of a content and scene properties is higher than predetermined threshold, select this interior Hold.When the mobile terminal has scene properties I, predetermined threshold is 0.5, and first content determination sub-module is according to each content and field The relevance degree of scape attribute I, it may be determined that content 1 and content 2 and the degree of correlation of scene properties I are higher than predetermined threshold, then select Content 1 and content 2;And working as the mobile terminal has scene properties II, first content determination sub-module is according to the information to be sent In each content and scene properties II relevance degree, it may be determined that content 1, content 2, content 3 and content 4 and scene properties II The degree of correlation be above predetermined threshold, then select content 1, content 2, content 3 and content 4.
Alternatively, the pre-defined rule is:The content of predetermined quantity before selection relevancy ranking.When the mobile terminal has When scene properties I and predetermined quantity are 3, treat first content determination sub-module according to each content and scene in the information to be sent The relevance degree of attribute I, it may be determined that content 1, content 2, content 3 belong to higher than content 4 with the degree of correlation of scene properties I with scene Property I relevance degree, therefore selection content 1, content 2 and content 3;When the mobile terminal has scene properties II and predetermined quantity For 3 when, first content determination sub-module, can be with according to the relevance degree of each content in the information to be sent and scene properties II Determine content 1, content 2 and the relevance degree that content 4 and the degree of correlation of scene properties II are higher than content 3 and scene properties II, because This selection content 1, content 2 and content 4.
In a preferred embodiment, content determination module can also include:History information acquisition submodule(In figure It is not shown), the history information for obtaining mobile terminal selection information to be sent in historian database;In second Hold determination sub-module(Not shown in figure), the history information for selecting information to be sent according to the mobile terminal, from institute In the properties collection of information to be sent, it is determined that information to be sent corresponding with the scene properties with the history information Consistent one or more contents of content.Continue in above-mentioned example 7, when the mobile terminal has scene properties II, be based on Pre-defined rule, according to the relevance degree of each content in information to be sent and scene properties II, have selected content 1, content 2 with it is interior Hold 4;Then, history information acquisition submodule inquires about the history information of the mobile terminal, wherein showing movement end The user at end had previously selected number of times of the content 1 with 4 more, then the second content determination sub-module can determine that content 1 is with content 4 Content related to the scene properties and consistent with history information.
In another embodiment, it is according to an embodiment of the invention a kind of for providing pending delivering letters to mobile terminal The device of breath is also based on pre-defined rule, according to different scenes attribute come the selection in the properties collection of information to be sent and not With one or more related contents of scene properties, to constitute content subset corresponding with different scenes attribute.Wherein, it is described pre- Set pattern then includes but is not limited to following any one:
- when the degree of correlation of a content and scene properties is higher than predetermined threshold, select the content;
The content of predetermined quantity before the relevancy ranking of-selection and scene properties.
Illustrated with example 8 below:
Example 8
By taking a properties collection for information to be sent as an example, the content of the information to be sent includes multiple contents, for example, interior Appearance 1, content 2, content 3, wherein content 4, content 1 are 0.8 with the normalization relevance degree of scene properties I, and content 2 belongs to scene Property I normalization relevance degree be 0.6, the normalization relevance degree of content 3 and scene properties I is 0.2, and content 4 belongs to scene Property I normalization relevance degree be 0.
In one example, pre-defined rule is:When the degree of correlation of a content and scene properties is higher than predetermined threshold, selection should Content.When the mobile terminal has scene properties I, predetermined threshold is 0.5, according to each content and the degree of correlation of scene properties I Value, it may be determined that content 1 and content 2 and the degree of correlation of scene properties I are higher than predetermined threshold, then select content 1 and content 2, are come The corresponding content subset I of composition scene properties I.
Search sequence is extracted in search sequence reception device 201 is by the inquiry request from mobile terminal that is received " restaurant ", information acquisition device to be sent 203 is inquired about according to search sequence " restaurant " in information bank to be sent, is obtained One or more information to be sent matched with search sequence " restaurant ".By taking an information to be sent for matching as an example, when this The scene properties of mobile terminal are scene properties I, field of the information acquisition device to be sent 203 according to the acquired mobile terminal Scape attribute I is inquired about, and obtains the corresponding content subset I comprising content 1 Yu content 2 of scene properties I of the information to be sent. Then, information acquisition device to be sent 203 generates information to be sent according to content 1 and content 2.
Alternatively, the pre-defined rule is:The content of predetermined quantity before selection relevancy ranking.When the mobile terminal has When scene properties I and predetermined quantity are 3, information acquisition device to be sent 203 is according to each content and field in the information to be sent The relevance degree of scape attribute I, it may be determined that content 1, content 2, content 3 are higher than content 4 and scene with the degree of correlation of scene properties I The relevance degree of attribute I, therefore selection content 1, content 2 constitute the corresponding content subset I of scene properties I with content 3.
Search sequence is extracted in search sequence reception device 201 is by the inquiry request from mobile terminal that is received " restaurant ", information acquisition device to be sent 203 is inquired about according to search sequence " restaurant " in information bank to be sent, is obtained One or more information to be sent matched with search sequence " restaurant ".By taking an information to be sent for matching as an example, when this The scene properties of mobile terminal are scene properties I, field of the information acquisition device to be sent 203 according to the acquired mobile terminal Scape attribute I is inquired about, and obtains the corresponding contents comprising content 1, content 2 and content 3 of scene properties I of the information to be sent Subset I.Then, information acquisition device to be sent 203 generates information to be sent according to content 1, content 2 with content 3.
Wherein, the content of the information to be sent is included but is not limited to:Word, phone, mobile consulting instrument, map, should With program, tone information plate etc..It will be understood by those skilled in the art that the content of the information to be sent is not limited to above-mentioned enumerating It is several, any other can apply to the content of information to be sent of the invention, should be included in protection scope of the present invention Within, and be incorporated herein by reference.
It will be understood by those skilled in the art that the above is obtained includes one or more related to the scene properties The mode of the information to be sent of content is only for example, and any other obtains and includes one or more related to the scene properties The mode of the information to be sent of content, such as can be applied to the present invention, within should be included in protection scope of the present invention, and to draw It is incorporated herein with mode.
Information provider unit to be sent 204, for acquired information to be sent to be supplied into the mobile terminal.
Specifically, information provider unit to be sent 204 can include:Display characteristic determining module(Not shown in figure), use In determining the display characteristic of information to be sent according to the current scene properties of the mobile terminal and/or communication capacity information; Information providing module to be sent(Not shown in figure), for determined by the information to be sent of display characteristic institute will to be supplied to State mobile terminal.
Wherein, the communication capacity information of the mobile terminal includes but is not limited to following at least one information:
D) device attribute of the mobile terminal;Wherein, the device attribute of the mobile terminal is included but is not limited to:The movement end The screen size at end, operating system, pixel resolution etc..
E) the currently available wireless network of the mobile terminal, including WiFi or cellular network, wherein cellular network include GSM/GPRS, 3GPP or LTE network;
The communication performance information of the mobile device current location, including wireless network bandwidth, wireless signal strength, wireless communication Number transmission rate etc..
Belonged to according to the current scene of the mobile terminal with substantially showing personality determination module for example 9 and example 10 below Property and/or communication capacity information determine the mode of the display characteristic of the information to be sent.
Example 9
Display characteristic determining module determines the shifting according to the temporal information and Weather information of the mobile terminal current location The information such as the ambient brightness of dynamic terminal current location, then according to the light feelings of the identified mobile terminal current location Condition determines the display characteristic of the information to be sent.For example, when display characteristic determining module determines that mobile terminal is presently in Time is evening, and ambient brightness is relatively low, it is determined that the display of information to be sent is characterized as that background is dark for black, navy blue etc. The display contents such as tone, word are that white is waited and the larger light tone of background reflectance;And work as the determination of display characteristic determining module Mobile terminal is presently in the time for daytime, and ambient brightness is higher, it is determined that the display of information to be sent is characterized as:Background is all The display contents such as such as white light tone, word are the low key tone larger with background reflectance such as black, navy blue.
Example 10
Display characteristic determining module is according to the device attribute of the mobile terminal, such as screen size of mobile terminal, pixel point Resolution etc. determines the display characteristic of the information to be sent.For example, when mobile terminal screen is smaller, determining pending delivering letters The display of breath is characterized as:Character script is the small font being consistent with mobile terminal screen size;And work as the equipment category of mobile terminal Pixel resolution is than relatively low in property, it is determined that the display of information to be sent is characterized as:Character script is to be consistent with pixel resolution Font.
The scene properties of search sequence and the mobile terminal of the present invention basis from mobile terminal, in information bank to be sent In inquired about, to obtain comprising matching to the search sequence and one or more contents related with the scene properties Information to be sent, the information to be sent is supplied to the mobile terminal.The present invention is supplied to the pending of the mobile terminal Breath of delivering letters is directed to search sequence and scene properties from the mobile terminal, latent for difference of the different user under different scenes In demand, user will be supplied to targetedly information.
It should be noted that the present invention can be carried out in the assembly of software and/or software with hardware, for example, this hair Each bright device can use application specific integrated circuit(ASIC)Or any other similar hardware device is realized.In one embodiment In, software program of the invention can be by computing device realizing steps described above or function.Similarly, it is of the invention Software program(Including related data structure)Can be stored in computer readable recording medium storing program for performing, for example, RAM memory, Magnetically or optically driver or floppy disc and similar devices.In addition, some steps of the invention or function can employ hardware to realize, example Such as, coordinate so as to perform the circuit of each step or function as with processor.
It is obvious to a person skilled in the art that the invention is not restricted to the details of above-mentioned one exemplary embodiment, Er Qie In the case of without departing substantially from spirit or essential attributes of the invention, the present invention can be in other specific forms realized.Therefore, no matter From the point of view of which point, embodiment all should be regarded as exemplary, and be nonrestrictive, the scope of the present invention is by appended power Profit requires to be limited rather than described above, it is intended that all in the implication and scope of the equivalency of claim by falling Change is included in the present invention.Any reference in claim should not be considered as the claim involved by limitation.This Outward, it is clear that " including " word is not excluded for other units or step, odd number is not excluded for plural number.The multiple stated in system claims Unit or device can also be realized by a unit or device by software or hardware.The first, the second grade word is used for table Show title, and be not offered as any specific order.

Claims (14)

1. a kind of method for providing information to be sent to mobile terminal, wherein, including:
- receive the search sequence from mobile terminal;
- obtain the scene properties of the mobile terminal;
- according to the search sequence and the scene properties of the mobile terminal, to be inquired about in information bank to be sent, to obtain Comprising match to the search sequence and one or more contents related with the scene properties information to be sent;
- according to the current scene properties of the mobile terminal and communication capacity information, determine the display characteristic of information to be sent;
- the information to be sent will with identified display characteristic is supplied to the mobile terminal.
2. method according to claim 1, wherein, it is described obtain comprising match with the search sequence and with the field The step of information to be sent of one or more related contents of scape attribute, includes:
- according to the search sequence, to be inquired about in information bank to be sent, matched with the search sequence with obtaining The properties collection of information to be sent;
- according to the scene properties, one or more contents related to the scene properties are determined in the properties collection;
- one or more contents according to determined by generate information to be sent.
3. method according to claim 1 and 2, wherein, also include:
- according to scene properties and information to be sent, determine scene properties with each content in the properties collection of information to be sent Corresponding relation;
- set up or update information bank to be sent, the information bank to be sent is comprising in the scene properties and information to be sent Hold the corresponding relation of each content in set.
4. method according to claim 3, wherein, the foundation or include the step of update the information bank to be sent:
- according to the history information of multiple mobile terminals selection information to be sent, to be sent in the information bank to be sent Each content is adjusted with the relevancy ranking of the scene properties in the properties collection of information.
5. method according to claim 2, wherein, it is described to determine one or more contents related to the scene properties The step of include:
- according to the scene properties, determine in the properties collection forward with the relevancy ranking of the scene properties pre- One or more contents of the information to be sent of fixed number amount.
6. method according to claim 2, wherein, it is described to determine one or more contents related to the scene properties The step of include:
The mobile terminal selects the history information of information to be sent in-acquisition historian database;
- according to the history information of mobile terminal selection information to be sent, from the properties collection of the information to be sent, It is determined that one or many that the content of information to be sent corresponding with the scene properties with the history information is consistent Individual content.
7. method according to claim 1, wherein, the scene properties include it is following at least one:
The temporal information of-mobile terminal current location;
The positional information of-mobile terminal current location;
The Weather information of-mobile terminal current location.
8. a kind of device for providing information to be sent to mobile terminal, wherein, including:
Search sequence reception device, for receiving the search sequence from mobile terminal;
Scene properties acquisition device, the scene properties for obtaining the mobile terminal;
Information acquisition device to be sent, for the scene properties according to the search sequence and the mobile terminal, to be sent Inquired about in information bank, matched to the search sequence and one related with the scene properties or many with obtaining to include The information to be sent of individual content;
Display characteristic determining module, for according to the current scene properties of the mobile terminal and communication capacity information, it is determined that treating The display characteristic of transmission information;
Information providing module to be sent, the information to be sent for that will have identified display characteristic is supplied to described mobile whole End.
9. device according to claim 8, wherein, the information acquisition device to be sent includes:
Properties collection acquisition module, for according to the search sequence, to be inquired about in information bank to be sent, with obtain with The properties collection of the information to be sent that the search sequence matches;
Content determination module, for according to the scene properties, determining in the properties collection related to the scene properties One or more contents;
Information generating module to be sent, information to be sent is generated for one or more contents according to determined by.
10. device according to claim 8 or claim 9, wherein, also include:
Corresponding relation determining device, for according to scene properties and information to be sent, determining scene properties with information to be sent The corresponding relation of each content in properties collection;
Information bank to be sent sets up updating device, and for setting up or updating information bank to be sent, the information bank to be sent is included The corresponding relation of the scene properties and each content in the properties collection of information to be sent.
11. devices according to claim 10, wherein, the information bank to be sent sets up updating device to be included:
Adjusting module, the history information for selecting information to be sent according to multiple mobile terminals pending is delivered letters to described Each content is adjusted with the relevancy ranking of the scene properties in the properties collection of information to be sent in breath storehouse.
12. devices according to claim 9, wherein, the content determination module includes:
First content determination sub-module, for according to the scene properties, determining to belong to the scene in the properties collection One or more contents of the information to be sent of the forward predetermined quantity of the relevancy ranking of property.
13. devices according to claim 9, wherein, the content determination module includes:
History information acquisition submodule, information to be sent is selected for obtaining the mobile terminal in historian database History information;
Second content determination sub-module, the history information for selecting information to be sent according to the mobile terminal, from described In the properties collection of information to be sent, it is determined that information to be sent corresponding with the scene properties with the history information Consistent one or more contents of content.
14. devices according to claim 8, wherein, the scene properties include it is following at least one:
The temporal information of-mobile terminal current location;
The positional information of-mobile terminal current location;
The Weather information of-mobile terminal current location.
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