CN103365662A - Method and device for advertisement putting based on stream media advertisement template - Google Patents

Method and device for advertisement putting based on stream media advertisement template Download PDF

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CN103365662A
CN103365662A CN 201310291528 CN201310291528A CN103365662A CN 103365662 A CN103365662 A CN 103365662A CN 201310291528 CN201310291528 CN 201310291528 CN 201310291528 A CN201310291528 A CN 201310291528A CN 103365662 A CN103365662 A CN 103365662A
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advertising
streaming
block
media
advertisement
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CN 201310291528
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Chinese (zh)
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CN103365662B (en )
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孙欣
唐端荣
姚键
潘柏宇
卢述奇
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合一信息技术(北京)有限公司
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Abstract

The invention provides a method and a device for advertisement putting based on stream media advertisement template. The method comprises the following steps: accomplishing the creation of the advertisement material and the advertisement piece object; when the advertisement piece is corresponding to a plurality of advertisement position, fractionating and storing the advertisement piece template data; sending an advertisement request to a network server; acquiring the advertisement material according the advertisement position IDs by the network server; when the advertisement piece comprises one advertisement position, using the template corresponding to the stream media advertisement material directly; when the advertisement piece comprises a plurality of advertisement positions, assembling an advertisement piece template and an advertisement type template to form an advertisement putting code; filling the code in the advertisement piece corresponding to a webpage. The system comprises an advertisement backstage management system for accomplishing the advertisement material and the advertisement piece object data creation, a putting device for correspondingly storing the advertisement piece template data, a stream media player for sending the advertisement request and filing the code in the advertisement piece corresponding to the webpage and the network server for generating the advertisement code.

Description

一种基于流媒体广告模板进行广告投放的方法及装置 A method and apparatus for advertising based streaming media advertising templates

技术领域 FIELD

[0001] 本发明属于互联网视频技术,具体而言,涉及一种基于流媒体广告模板进行广告投放的方法及装置。 [0001] The present invention belongs to Internet video technology, particularly, to a template-based streaming method and apparatus for advertising advertising.

背景技术 Background technique

[0002]目前视频网站上的流媒体广告形式种类繁多且灵活多变,流媒体广告的读取效率和表现形式直接影响网页页面的绘制速度和用户体验。 [0002] Currently streaming video advertising on the type of site wide and flexible, reading efficiency and manifestations of streaming media advertising directly affect the rendering speed and user experience of the web page. 常见的互联网网页页面流媒体广告的展示流程基本上是在网页页面预留流媒体广告位,待网页页面所有元素加载完成后发送异步请求,后台根据网页页面请求内容返回素材地址及相关信息,回填到对应的区域。 Common Internet web page display ad streaming process is basically a web page reserved streaming media advertising, send an asynchronous request until all the elements of a web page is loaded, the background material return address and related information based on the content of the web page request, backfill to the corresponding region. 这种方式的缺点在于,流媒体广告未到达网页页面之前,无法预览到流媒体广告的展示效果,也就无法保证流媒体广告在投送之前是否能达到预期的效果,如高、宽、布局是否正常等。 The disadvantage of this approach is that, prior to streaming media advertising does not reach the web page, can not be previewed to show the effect of streaming media advertising, we can not guarantee the streaming media advertising before delivery whether it can achieve the desired results, such as height, width and layout whether and so normal. 一旦出现问题,就需要协调前、后端的开发人员共同解决,这个过程会带来大量的重复工作和沟通成本,且效率低下。 If there are problems, we need to coordinate the front, the back-end developers together to solve, this process will bring a lot of duplication of work and communication costs, and inefficient.

发明内容 SUMMARY

[0003]为提高流媒体广告投放效率,本发明提供了一种基于流媒体广告模板进行广告投放的方法,其包括以下步骤: [0003] In order to improve the efficiency of streaming media advertising, the present invention provides a method for advertising based streaming ad templates, comprising the steps of:

[0004] 步骤(I)由流媒体广告后台管理系统完成流媒体广告素材创建; Creating [0004] Step (I) is done by streaming media advertising background management system streaming media creatives;

[0005] 步骤(2)由流媒体广告后台管理系统创建生成流媒体广告块对象数据; [0005] Step (2) created by a back-stream advertising media advertising management system generates a stream of target data block;

[0006] 步骤(3)读取所有流媒体广告块数据集,根据流媒体广告块ID获取到对应的流媒体广告位数据,并将取到的流媒体广告位Id存储到positions字段并标识模版为可用状态,若流媒体广告块对应多个流媒体广告位时,并将流媒体广告块模版数据拆分成数组并存储至template字段; [0006] Step (3) read all streaming media advertising block data sets, corresponding to the acquired streaming data according to the streaming media advertising advertising block ID, and taken to streaming advertising field positions and Id stored template identification as available, if the block corresponding to a plurality of streaming media streaming advertisement advertising, block advertising media stream splitting and the template data stored in the array and into the template field;

[0007] 步骤(4)网页页面加载到流媒体广告区域时,通过HTTP请求向网络服务器发送流媒体广告请求,同时传入流媒体广告块ID ; [0007] Step (4) the web page is loaded to the streaming advertisement area, requests by sending an HTTP request to the network server streaming media advertising, while advertising block incoming streaming media ID;

[0008] 步骤(5)网络服务器根据网页页面传入流媒体广告块ID,获取对应的流媒体广告位ID,然后根据流媒体广告位ID取到流媒体广告素材;当一个流媒体广告块只包含一个流媒体广告位时,直接使用流媒体广告素材对应的流媒体广告类型的模版;当一个流媒体广告块包含多个流媒体广告位时,将组装流媒体广告块的模版与流媒体广告类型的模版,形成一段完整的投放代码; [0008] Step (5) The network server webpage incoming streaming advertising block ID, obtain the corresponding streaming media advertising ID, and then taken to a streaming media creative advertising according to the flow ID; when only a block flow media advertising when a streaming media containing advertising, advertising used directly streaming type of template corresponding to the streaming media creative; when a commercial block comprising a plurality of streaming media streaming media advertising, the assembly template stream streaming media advertising media advertising block template type, forming a complete section trafficking code;

[0009] 步骤(6)将该生成的完整的HTML代码返回到网页页面,网页页面将完整的HTML代码填入网页页面对应的流媒体广告块。 [0009] Step (6) the generated code is returned to full HTML web page, the web page HTML code for a complete fill-stream advertising block corresponding to the web page.

[0010] 进一步,步骤(2)所述创建流媒体广告块对象数据包括:块ID、块名称、流媒体广告位ID数组、模版templet、脚本scripts,是否有模版、所属网页页面ID、站点信息。 [0010] Further, the step (2) to create the object data streaming advertisement block comprising: a block ID, block name, streaming advertising ID array, Templet templates, scripts script, if there is a template, those web page ID, site information .

[0011] 进一步,所述步骤(I)进一步包括:在有投放信息的前提下添加对应的素材信息;在创建素材时,素材的流媒体广告类型已经存在,且不允许更改;素材信息填写完整后,保存时将读取该流媒体广告类型的通用模板,将变量部分进行替换,得到该素材完整的HTML片段并存储到素材表的AD_BODY字段中;投放引擎读取到当前时段的投放数据,并根据投放信息的流媒体广告位对所有素材进行分析,取到流媒体广告位对应的素材的集合,然后从集合中随机取出一条记录,这条记录将作为哈希表的值,键为流媒体广告位Id,构建成一个哈希表数据存储到缓冲池。 [0011] Further, the step (I) further comprises: adding the corresponding material information under the premise put information; when you create a material, streaming media advertising creative type already exists, and is not allowed to change; material information completed after the read when the streaming media saved common template ad type, replacing the variable portion to obtain the complete HTML fragment material and to the material stored in a table field AD_BODY; delivery data to the delivery engine reads the current time, the streaming media and advertising delivery information for all the materials analyzed, taking the collection of advertising creatives corresponding streaming media, and then taken randomly from the set record, which record a value of the hash table, the key for the stream advertising media Id, to construct a hash table data stored into the buffer pool.

[0012] 进一步,流媒体广告块数据的结构描述为哈希表结构,该函数键为流媒体广告块ID,值是封装的流媒体广告块对象,该流媒体广告块对象封装了I个或者是I组流媒体广告位ID、解析得到的动态JS脚本和模版数据,若流媒体广告块对应多个流媒体广告位时,将流媒体广告块模版数据拆分成数组并存储至template字段,将封装好的对象存储到缓冲池。 [0012] Further, the structure of the streaming media advertising block data structure is described as a hash table, the function key is the streaming advertisement block ID, values ​​are encapsulated streaming advertising block object, streaming media object encapsulates advertisement blocks or the I group I streaming advertising ID, and analytical dynamic JS script template data obtained, if the block corresponding to a plurality of streaming media streaming advertisement advertising, block advertising media stream splitting the data into an array and a template stored in template field, the encapsulated object is stored to the pool.

[0013] 进一步,每个流媒体广告类型对应一个模版,它存储于流媒体广告类型数据的Templet字段中。 [0013] Further, each type corresponding to a streaming ad template, which is stored in the streaming media field Templet advertisement data type.

[0014] 进一步,所述步骤(5)进一步包括:网络服务器根据参数中的流媒体广告块ID,从缓冲池中取到对应的PositionBlock对象;网络服务器将流媒体广告素材与流媒体广告块对象进行组装:首先从流媒体广告素材的AD_B0DY字段中取到素材的HTML代码,当前流媒体广告块只包含一个流媒体广告位时,直接返回素材的HTML代码;当前流媒体广告块包含多个流媒体广告位时,将素材的HTML代码与流媒体广告快对象的template字段进行合并,组装完整的HTML代码并返回到网页页面。 [0014] Further, the step (5) further comprising: a network server according to the parameters of the streaming media advertising ID block, taken from the pool corresponding to the object PositionBlock; streaming media network servers and streaming media advertising creative block object assembled: the first take-stream advertising creatives AD_B0DY field to the material in the HTML code, the current streaming media when the advertising block contains only one media stream advertising, direct return creative HTML code; media stream comprising a plurality of blocks of the current flow when media advertising, creative HTML code will be merged with the template field of streaming media advertising fast objects, assembling a complete HTML code and return to the web page.

[0015] 本发明还提供了一种基于流媒体广告模板进行广告投放的装置,其包括: [0015] The present invention also provides an apparatus for advertising based streaming ad templates, comprising:

[0016] 流媒体广告后台管理系统,完成流媒体广告素材创建以及流媒体广告块对象数据的创建生成; [0016] Media streaming back office systems, to complete the creative create streaming media streaming advertisement and creating object data generating block;

[0017] 投放装置,读取所有流媒体广告块数据集,根据流媒体广告块ID获取到对应的流媒体广告位数据,并将取到的流媒体广告位Id存储到positions字段并标识模版为可用状态,若流媒体广告块对应多个流媒体广告位时,并将流媒体广告块模版数据拆分成数组并存储至template字段; [0017] The delivery device, reads all the data sets streaming advertising blocks, to obtain the corresponding streaming media advertising media advertising data stream in accordance with block ID, and taken to streaming advertising field and Id stored in the positions identified as Template available state, if the block corresponding to a plurality of streaming media streaming advertisement advertising, block advertising media stream and split the data into an array and a template stored in template field;

[0018] 流媒体播放器,网页页面加载到流媒体广告区域时,通过HTTP请求向网络服务器发送流媒体广告请求,同时传入流媒体广告块ID ;将完整的HTML代码填入网页页面对应的流媒体广告块; [0018] The streaming media player, when a web page is loaded into streaming advertisement area, by sending an HTTP request streaming ad request to the network server, passing in the ID block streaming advertisement; fill the full HTML code corresponding to the web page streaming media advertising block;

[0019] 网络服务器,根据网页页面传入流媒体广告块ID,获取对应的流媒体广告位ID,然后根据流媒体广告位ID取到流媒体广告素材;当一个流媒体广告块只包含一个流媒体广告位时,直接使用流媒体广告素材对应的流媒体广告类型的模版;当一个流媒体广告块包含多个流媒体广告位时,将组装流媒体广告块的模版与流媒体广告类型的模版,形成一段完整的投放代码;将生成的完整的HTML代码返回到网页页面。 [0019] web server, the web page according to the incoming streaming advertising block ID, obtain the corresponding streaming media advertising ID, and then taken to a streaming media creative advertising according to the flow ID; when a streaming media block contains only one stream ad when advertising media, streaming media directly using a template type ad creative corresponding streaming media; the media when a commercial block comprising a plurality of streams of streaming media advertising, and the assembled flow-stream advertising template type stencil block media , forms a segment of the complete code for trafficking; complete generated HTML web page code is returned.

[0020] 进一步,所述创建流媒体广告块对象数据包括:块ID、块名称、网络视频广告位ID数组、模版templet、脚本scripts,是否有模版、所属网页页面ID、站点信息。 [0020] Further, the streaming media advertising to create object data block includes: block ID, block name, ID array of online video advertising, template templet, script scripts, whether there is a template, your web page ID, site information.

[0021] 进一步,在创建素材时,素材的流媒体广告类型已经存在,且不允许更改;素材信息填写完整后,保存时将读取该流媒体广告类型的通用模板,将变量部分进行替换,得到该素材完整的HTML片段并存储到素材表的AD_B0DY字段中;投放引擎读取到当前时段的投放数据,并根据投放信息的流媒体广告位对所有素材进行分析,取到流媒体广告位对应的素材的集合,然后从集合中随机取出一条记录,这条记录将作为哈希表的值,键为流媒体广告位Id,构建成一个哈希表数据存储到缓冲池。 [0021] Further, when you create a material, streaming media advertising creative type already exists, and is not allowed to change; after material information completed, would read a generic template that streaming ad type when you save, the variable part to be replaced, the material obtained complete HTML fragment and stored in the clip table AD_B0DY field; delivery data to the delivery engine reads the current period, and analyzing all the material according to streaming advertising information delivery, whichever corresponds to streaming advertising set clip, and then taken randomly from the set record, which record a value of the hash table, the key slot Id streaming media, to construct a hash table data stored into the buffer pool.

[0022] 进一步,流媒体广告块数据的结构描述为哈希表结构,该函数键为流媒体广告块ID,值是封装的流媒体广告块对象,该流媒体广告块对象封装了I个或者是I组流媒体广告位ID、解析得到的动态JS脚本和模版数据,若流媒体广告块对应多个流媒体广告位时,将流媒体广告块模版数据拆分成数组并存储至template字段,将封装好的对象存储到缓冲池。 [0022] Further, the structure of the streaming media advertising block data structure is described as a hash table, the function key is the streaming advertisement block ID, values ​​are encapsulated streaming advertising block object, streaming media object encapsulates advertisement blocks or the I group I streaming advertising ID, and analytical dynamic JS script template data obtained, if the block corresponding to a plurality of streaming media streaming advertisement advertising, block advertising media stream splitting the data into an array and a template stored in template field, the encapsulated object is stored to the pool.

[0023] 进一步,每个流媒体广告类型对应一个模版,它存储于流媒体广告类型数据的Templet字段中。 [0023] Further, each type corresponding to a streaming ad template, which is stored in the streaming media field Templet advertisement data type.

[0024] 进一步,网络服务器进一步根据参数中的流媒体广告块ID,从缓冲池中取到对应的PositionBlock对象;网络服务器将流媒体广告素材与流媒体广告块对象进行组装:首先从流媒体广告素材的AD_B0DY字段中取到素材的HTML代码,当前流媒体广告块只包含一个流媒体广告位时,直接返回素材的HTML代码;当前流媒体广告块包含多个流媒体广告位时,将素材的HTML代码与流媒体广告快对象的template字段进行合并,组装完整的HTML代码,返回到网页页面。 [0024] Further, according to a further network server in the streaming media advertising parameter block ID, taken from the pool corresponding to the object PositionBlock; streaming media network servers and streaming media advertising creative block assembling objects: First Streaming Ads AD_B0DY field to the material clip taken in the HTML code, the current streaming media when the advertising block contains only one media stream advertising, direct return creative HTML code; when media advertising block of the current media stream comprising a plurality of advertising streams, the clip HTML code and streaming media advertising fast object template merge fields, assembled complete HTML code, return to the web page.

附图说明 BRIEF DESCRIPTION

[0025] 图1为一个流媒体广告块包含一个流媒体广告位的示意图。 [0025] Figure 1 is a schematic block flow of a Media streaming ad slot comprises.

[0026] 图2为一个流媒体广告块包含多个流媒体广告位示意图。 [0026] Figure 2 is a streaming media advertising slot schematic block comprises a plurality of streams.

[0027] 图3为根据本发明方法的流程图。 [0027] FIG. 3 is a flowchart of a method according to the invention.

具体实施方式 detailed description

[0028] 以下结合附图和具体实施例对本发明作进一步说明。 [0028] conjunction with the accompanying drawings and the following Examples further illustrate specific embodiments of the present invention.

[0029] 本发明的核心设计理念:主要针对网页页面流媒体广告的设计,消除网页页面流媒体广告自动化投放过程中存在的错误隐患,在素材创建完成后可立即检查投放效果,并提高开发效率,快速响应到需求方。 [0029] The core design concept of the invention: The main web page of streaming media advertising design, eliminate errors hidden dangers existing in the process of web page streaming media advertising automated delivery, can check put in effect immediately after the material has been created, and improve development efficiency fast response to the demand side.

[0030] 流媒体广告块:网络服务器负责管理全站所有流媒体广告块,管理员对流媒体广告块有增删改查权限。 [0030] streaming media advertising block: network server is responsible for managing all of the station's streaming media advertising block, the administrator of streaming media advertising block has CRUD permissions. 流媒体广告块是对流媒体广告位的封装,流媒体广告块对象包括块ID、块名称、流媒体广告位ID数组、模版templet、脚本scripts,是否有模版、所属网页页面ID、站点/[目息,模版templet字段中的html代码描述的是模版彳目息,(例如如图2所不,是一个标签形式的js特效),脚本scripts中存储的就是实现特效的js代码。 Streaming media advertising block is a streaming media advertising package, streaming media advertising block objects includes a block ID, block name, streaming advertising ID array, stencil Templet, script scripts, if there is a template, those web page ID, Site / [mesh interest, the template templet html code field describes the left foot mesh template information, (e.g., FIG. 2 does not, a tag is in the form of special effects js), it is to achieve special effects js code scripts stored in the script. 主要应用于网页页面一些特效流媒体广告,如滚动图片形式的流媒体广告等,对同一个位置可以设置多个流媒体广告位,因此一个流媒体广告块可以对应一个或多个流媒体广告位。 Some of the effects is mainly used in the web page streaming media advertising, such as scrolling images in the form of streaming media advertising, may be provided on the same location a plurality of streaming media advertising, block advertising media stream thus may correspond to one or more streaming media advertising .

[0031] 流媒体广告位:网络服务器负责管理全站所有流媒体广告位,一个或多个流媒体广告位对应一个流媒体广告块。 [0031] Streaming advertising: the network server is responsible for managing all streams media advertising the station, one or more ad slots corresponding to a streaming media advertising block flow. 管理员对流媒体广告位有增删改查权限,流媒体广告位是为承载发布流媒体广告而预留的媒介位置,流媒体广告位记录了当前流媒体广告位的基本信息,如高、宽、所属网页页面、所属流媒体广告块、价位等等。 Streaming media advertising administrator has permissions CRUD, streaming advertising carrier is released streaming media advertisements reserved position, recording streaming advertising information about the current basic streaming media advertising, such as height, width, your web page, block belongs to streaming media advertising, price and so on. 一个流媒体广告位对应一个流媒体广告素材。 A bit stream corresponding to a media ad streaming media creative.

[0032] 流媒体广告投放信息:投放信息是根据用户订单生成,将用户订单中的投放要求抽象成一个对象,这个对象包括该订单的投放时间范围、投放容量、投放素材、投放类型、投放规则、投放的流媒体广告位等等。 [0032] streaming advertising information: delivery information is user order generation according to the delivery requirements of the user order are abstracted as an object, the object comprising a delivery time of the order, delivery capacity, asset delivery, delivery type, delivery rules , streaming media advertising delivery and so on.

[0033] 流媒体广告类型:将站内流媒体广告根据所处的区域和表现形式进行分类和管理。 [0033] Media streaming types: streaming media ads classification and management station and depending on the region in which the forms. 例如网页页面流媒体广告细分类型有:文字流媒体广告、大小图(是一种流媒体广告类型,类似banner)、首页精彩专题MiniBanner、搜索结果页推荐、首页bannerl等等。 Such as Web pages streaming media advertising segment types: text streaming media advertising, the size of the diagram (a type of advertising media stream, similar to the banner), Home Hot topics MiniBanner, the search results page recommend Home bannerl and so on.

[0034] 流媒体广告素材:流媒体广告素材是依赖投放信息而创建,所以在创建之时,素材对应的流媒体广告类型就已存在。 [0034] streaming media creatives: Streaming media creatives is dependent on the delivery of information created, so at the time of creation, material corresponding stream media ad types existed. 素材内容由客户提供,可以是图片,动画、文字等。 Material content provided by the customer, may be a picture, animation, text and so on. 以下为流媒体广告素材数据的生成步骤: The following is a step of generating the streaming media creative data:

[0035] 为了能更高效响应网页页面流媒体广告的需求方并且能兼顾开发效率,提高代码重用性,本发明提供了一套基于模板的流媒体广告形式开发,通过对流媒体广告类型进行规划整理,细分出1152个流媒体广告块和64种流媒体广告类型。 [0035] In order to more effectively respond to the needs side-stream advertising web page and can take into account the development efficiency and reuse the code, the present invention provides a template-based streaming media advertising development plan by convection finishing Media Type , subdivided streaming advertising blocks 1152 and 64 kinds of streaming ad types. 流媒体广告块是指网站内所有可以投流媒体广告的区域,一个流媒体广告块可以对应一个或多个流媒体广告位(对应一个流媒体广告位的情况如图1所示,对应多个流媒体广告位的情况如图2所示),当一个流媒体广告块包含多个流媒体广告位时,该流媒体广告块有对应的模版和JS脚本,用于控制流媒体广告块布局和特效;流媒体广告类型是指将网页页面的流媒体广告位根据所处区域、表现形式等进行分类命名,(例如:文字流媒体广告、首页精彩专题MiniBanner、搜索结果页推荐、首页横幅流媒体广告bannerl等等),每个流媒体广告类型对应一个模版(应用到流媒体广告位的通用模版,从技术的角度来讲模版是指一段通用的HTML代码片段,它存储于流媒体广告类型数据的Templet字段中)。 Streaming refers to all areas of commercial block can be cast in site streaming media advertising, block advertising one media stream may correspond to one or more streaming ad slots (corresponding to the case of a bit-stream advertising shown in Figure 1, corresponding to a plurality of streaming advertising case shown in Figure 2), when a commercial block comprising a plurality of streaming media streaming ad slots, the stream media advertising block and has a corresponding template JS script for controlling the streaming advertising block layout and effects; streaming media advertising refers to a type of streaming media advertising web page named according to the regions in which the classification, forms, etc., (for example: text-stream advertising, Home Hot topics MiniBanner, the search results page recommend Home banner streaming ad bannerl etc.), each corresponding to a type of streaming media ad template (template applied to a common bit-stream advertising, from the technical point of view refers to a generic piece of stencil pieces of HTML code, which is stored in the streaming type data ad the Templet field). 当一个流媒体广告块只包含一个流媒体广告位时,直接使用流媒体广告类型的模版;当一个流媒体广告块包含多个流媒体广告位时,将组装流媒体广告块的模版与流媒体广告类型的模版,形成一段完成的投放代码。 When a streaming media block contains only one ad streaming advertising, advertising used directly streaming type template; ad when a media stream comprising a plurality of blocks of streaming media advertising, advertisement template with streaming media stream assembling block ad type template, put in the code for a form to complete. (具体过程见步骤10)。 (See specific process step 10). 数据装载过程由投放引擎来完成,投放引擎每5分钟从数据库中重新加载一次流媒体广告块数据和投放素材数据,流媒体广告块数据包含模版、JS脚本、流媒体广告位数组等信息,以哈希表数据格式存储到缓冲池;投放素材数据包括素材HTML代码(AD_BODY字段,详见步骤3),以哈希表的数据结构存储到缓冲池,网络服务器接收到流媒体广告请求后,直接从缓冲池获取数据返回给前端,(详见步骤7)从而实现灵活、高效的目的。 Data loading process is completed by running the engine, running the engine every 5 minutes to reload a streaming media advertising block data and delivery material data from the database, streaming media advertising block data contains information templates, JS script, streaming media advertising digit group and the like, in order to hash table format data is stored to the pool; serving material data including material after the HTML code (AD_BODY field, see step 3), the data structure of a hash table stored in the buffer pool, the web server receives requests to the streaming media advertising, direct Get the data from the buffer pool back to the front (see step 7) so as to achieve flexible and efficient purpose.

[0036] 创建流媒体广告素材由流媒体广告后台管理系统完成。 [0036] create streaming media creative advertising done by streaming back office systems. 具体步骤如图3 DETAILED Step 3

[0037]所示: [0037] FIG:

[0038] I)管理人员根据客户需求生成流媒体广告订单; [0038] I) according to customer demand management to generate media advertising order flow;

[0039] 2)有订单的前提下,管理员可创建对应的投放信息,在创建投放信息时主要是指定投放的流媒体广告类型和投放规则。 [0039] 2) under the premise of orders, administrators can create delivery information corresponding to the designated main stream media ad type and put the rules in the creation of delivery information.

[0040] 3)在有投放信息的前提下添加对应的素材信息;在创建素材时,素材的流媒体广告类型已经存在(必须与投放信息的流媒体广告类型一致),且不允许更改;素材信息填写完整后,保存时将读取该流媒体广告类型的通用模板,将变量部分进行替换(如素材地址、点击跳转地址、素材ID等信息),得到该素材完整的HTML片段并存储到素材表的AD_B0DY字段中。 [0040] 3) Add the premise has put information corresponding material information; when you create a material, material streaming media advertising type already exists (must be consistent with the streaming media advertising message type) and does not allow changes; material after the information is completed, the read when the streaming media saved common template ad type, the variable portion is replaced (e.g., creative address, click the jump information address, material ID, etc.), to give fragments of the full HTML and stored creative AD_B0DY field material table. 同一流媒体广告位的素材除内容可以不同外,其大小、格式、布局等都相同,所以同一流媒体广告位不会出现在模版和实际效果不匹配的问题,保存成功的素材可在管理系统的素材配置页调用预览素材进行预览投放效果。 Material with first-class media advertising in addition to the content may be different, its size, format, layout and so the same, so the same first-class media advertising will not appear in the issue templates and the actual results do not match, the material can be saved successfully in the management system material configuration page calls preview preview material put in effect.

[0041] 4)投放引擎读取到当前时段的投放数据,并根据投放信息的流媒体广告位对所有素材进行分析,取到流媒体广告位对应的素材的集合,然后从集合中随机取出一条记录,这条记录将作为哈希表的值,键为流媒体广告位Id,构建成一个哈希表数据存储到缓冲池。 [0041] 4) serving to delivery engine reads the data of the current period, and analyzing all the material according to streaming advertising information delivery, set to take corresponding to streaming advertising creatives, then randomly taken from a set of record, record this value as a hash table, streaming media key slot Id, to construct a hash table data stored into the buffer pool.

[0042] 5)投放引擎将每五分钟重新加载一次数据。 [0042] 5) delivery engine will reload the data every five minutes.

[0043] 流媒体广告块数据由管理系统管理,数据生成步骤如下: [0043] Media streaming data block as the management by the management system, the data generating step:

[0044] 6)管理人员根据需求,创建流媒体广告块对象信息(包括块ID、块名称、流媒体广告位ID数组、模版templet、脚本scripts,是否有模版、所属网页页面ID、站点信息),HTML代码和JS脚本即我们要使用到的模版。 [0044] 6) management on demand, create streaming media advertising block object information (including the block ID, block name, streaming media advertising ID array template templet, script scripts, whether there is a template, your web page ID, site information) , HTML code and JS script that we would use the template. 模版仅用于标识网页页面中流媒体广告所处的位置和布局信息,当一个流媒体广告块对应多个流媒体广告位时,该字段存储的包括HTML片段和JS代码两部分。 Only the location and layout template identification information of a web page in which the streaming media advertising, block advertising when a media stream corresponding to a plurality of streaming media advertising, including HTML JS code fragments and two parts of the field store. (如图2所示,当一个流媒体广告块包含多个流媒体广告位时时,需要使用js做一些特效,所以这里的js脚本是用于实现特效的;而当只有一个流媒体广告位时,只需要调用默认的JS代码回填HTML即可;当有多个流媒体广告位时,则需要动态调用流媒体广告块的JS代码来完成特效部分)。 (Shown in Figure 2, when one media stream comprising a plurality of advertisement blocks streaming advertising always, js required to do some special effects, so here js script for implementing effects; when only one media stream advertising , only need to call the default HTML to backfill JS code; when there are a plurality of streaming media advertising, it is necessary to call dynamic advertisement streaming JS code block to effect complete section).

[0045] 7)数据加载 [0045] 7) Loading

[0046] 流媒体广告块数据其结构用Java语言描述为哈希表结构HashMap〈String, PositionBlock〉,该函数键为流媒体广告块ID,值是对应的流媒体广告块对象,该流媒体广告块对象封装了I个或者是I组流媒体广告位ID、解析得到的动态JS脚本和模版数据,当只有一个流媒体广告位ID时,模版数据长度为3,不含HTML片段。 [0046] Media streaming block data structure description language is the Java hash table structure HashMap <String, PositionBlock>, the function key is the streaming advertisement block ID, a value corresponding to the streaming media advertising block objects, the stream media advertising I block object encapsulates a group I or streaming advertising ID, and analytical dynamic JS script template data obtained, only when a streaming advertising ID, the template data length is 3, no HTML fragments. 首先读取所有流媒体广告块数据集,循环迭代数据集取到流媒体广告块ID,根据流媒体广告块ID获取到对应的流媒体广告位数据,并将取到的流媒体广告位Id存储到positions字段并标识模版为可用状态。 First reads all streaming media advertising block data sets, the data sets of loop iterations to get streaming media advertising block ID, to obtain the corresponding streaming media advertising media advertising data stream in accordance with block ID, and taken to streaming advertising storage Id field and the positions identified as available templates. 若流媒体广告块对应多个流媒体广告位时,并将流媒体广告块模版数据拆分成数组并存储至template字段。 If the block corresponding to a plurality of streaming media streaming advertisement advertising, block advertising media stream splitting and the template data into an array and stores the template field. 然后将封装好的对象存储到缓冲池。 The encapsulated object is then stored into the buffer pool.

[0047] 网页页面流媒体广告请求步骤如下: [0047] Media streaming web page requests the following steps:

[0048] 8)网页页面加载到流媒体广告区域时,网页页面的流媒体广告埋点(指一个流媒体广告专用的HTTP请求)向网络服务器发送流媒体广告请求,同时传入流媒体广告块ID(这个值是固定的,网页页面每个流媒体广告块都有唯一的ID号)。 When [0048] 8) the web page is loaded into streaming advertising area, advertising Buried streaming media (streaming ad-specific refers to a HTTP request) transmitting streaming web page ad request to a network server, and the incoming stream advertisements block ID (this value is fixed, each web page in-stream advertising block has a unique ID number).

[0049] 9)网络服务器根据网页页面传入流媒体广告块ID,在网络服务器判断请求来自的站点,然后根据流媒体广告块ID取到流媒体广告素材(见步骤4); [0049] 9) The network server webpage incoming streaming advertisement block ID, a request from a network server site is determined, and then taken to the streaming media creative (see Step 4) The in-stream advertising block ID;

[0050] 10)网络服务器根据参数中的流媒体广告块ID,从缓冲池中取到对应的PositionBlock 对象; [0050] 10) in the network server according to the parameters of the streaming media advertising block ID, taken from the pool to the corresponding PositionBlock objects;

[0051] 11)网络服务器将流媒体广告素材与PositionBlock进行组装:首先从流媒体广告素材的AD_B0DY字段中取到素材的HTML代码,当前流媒体广告块只包含一个流媒体广告位时,直接返回素材的HTML代码;当前流媒体广告块包含多个流媒体广告位时,(见步骤7),将素材的HTML代码与PositionBlock对象的template字段进行合并,组装完整的HTML代码,返回。 [0051] 11) a network server streaming media creative and PositionBlock assembled: First take the AD_B0DY field streaming creatives to the material of the HTML code, the current streaming media advertising block contains only one stream of media advertising, direct return creative HTML code; when media advertising block of the current media stream comprising a plurality of advertising streams, (see step 7), the material is combined with the template HTML code field PositionBlock object, complete assembly HTML code returned.

[0052] 12)生成完整的HTML代码返回到网页页面网页页面将立即执行返回信息中的JS脚本,将流媒体广告代码填入网页页面对应的流媒体广告块。 [0052] 12) generates HTML code to return to the full web page a web page will be executed immediately return JS script information, the streaming media streaming ad tags fill block corresponding to the web page.

[0053] 13)以上完成流媒体广告展示。 [0053] 13) or more to complete streaming media ad impressions.

[0054] 二个主要的数据结构为:Map〈String, PositionBlock〉、Map<String, ADIdea〉。 [0054] The two primary data structures: Map <String, PositionBlock>, Map <String, ADIdea>. Map〈String,PositionBlock)为缓存中的数据结构,格式【流媒体广告块ID_>流媒体广告块】,键为流媒体广告块ID,值为封装的流媒体广告块对象,包括流媒体广告块对应的HTML代码信息(template字段)和动态JS脚本(scripts字段)信息。 Map <String, PositionBlock) data structure in the cache, the streaming media format of advertisement blocks [ID_>} streaming media advertising block, streaming media key block advertising ID, the package is streaming advertising block objects, including streaming media advertising block corresponding HTML code information (template field) and dynamic JS script (scripts field) information. Map〈String, ADIdea〉:缓存中的数据结构,格式【素材ID_>素材】,键为素材Id,值为流媒体广告素材信息,其中AD_BODY存放的是该素材的HTML代码。 Map <String, ADIdea>: cache data structure, material format [ID_> Creative], Id key for the material, the value of the streaming media creative information, which is stored in the material AD_BODY HTML code.

[0055] 以上所述仅为本发明的较佳实施例,并不用于限制本发明创造,凡在本发明创造精神和原则之内所做的任何修改、等同替换和改进等,均包含于本发明的保护范围之内。 [0055] The foregoing is only preferred embodiments of the present invention is not intended to limit the present invention to create, where any changes made within the spirit and principle of the creation of the present invention, equivalent replacements, improvements, etc., are included in the present within the scope of the invention.

Claims (12)

  1. 1.一种基于流媒体广告模板进行广告投放的方法,其特征在于包括以下步骤: 步骤(I)由流媒体广告后台管理系统完成流媒体广告素材创建; 步骤(2)由流媒体广告后台管理系统创建生成流媒体广告块对象数据; 步骤(3)读取所有流媒体广告块数据集,根据流媒体广告块ID获取到对应的流媒体广告位数据,并将取到的流媒体广告位Id存储到positions字段并标识模版为可用状态,若流媒体广告块对应多个流媒体广告位时,并将流媒体广告块模版数据拆分成数组并存储至template 字段; 步骤(4)网页页面加载到流媒体广告区域时,通过超文本传输协议向网络服务器发送流媒体广告请求,同时传入流媒体广告块ID ; 步骤(5)网络服务器根据网页页面传入流媒体广告块ID,获取对应的流媒体广告位ID,然后根据流媒体广告位ID取到流媒体广告素材;当一个流媒体广告块只包 1. A method of streaming media based advertising ad templates, comprising the following steps: (I) created by the flow streaming media advertising creative background management system; Step (2) by the flow Media Manage media stream generating system creates the target data block; read all streaming media advertising block data set in step (3), to obtain the corresponding streaming media advertising media advertising data stream in accordance with block ID, and taken to streaming advertising Id field and the positions stored in the template identified as available, if the block corresponding to a plurality of streaming media streaming advertisement advertising, block advertising media stream splitting and the template data stored in the array and into the template field; step (4) the web page loads to the streaming advertisement area, it transmits a streaming server to a network through ad hypertext transfer protocol request, while the incoming stream advertisements block ID; step (5) the network server webpage advertising block incoming streaming ID, acquires the corresponding streaming advertising ID, and then taken to a streaming media creative advertising according to the flow ID; when a block flow only package media advertising 一个流媒体广告位时,直接使用流媒体广告素材对应的流媒体广告类型的模版;当一个流媒体广告块包含多个流媒体广告位时,将组装流媒体广告块的模版与流媒体广告类型的模版,形成一段完成的流媒体广告投放代码; 步骤(6)生成完整的广告代码返回到网页页面,网页页面将完整的HTML代码填入网页页面对应的流媒体广告块。 When a bit stream of media advertising, advertising used directly streaming type of template corresponding to the streaming media creative; ad when a media stream comprising a plurality of blocks of streaming media advertising, block advertising media stream assembling template type with in-stream advertising the stencil forming section of the finished streaming advertising codes; step (6) generating a full page advertisement code is returned to the web, complete web page HTML code to populate streaming advertising blocks corresponding to the web page.
  2. 2.根据权利要求1所述的方法,其特征在于: 步骤(2)所述创建流媒体广告块对象数据包括:块ID、块名称、流媒体广告位ID数组、模版templet、脚本scripts,是否有模版、所属网页页面ID、站点信息。 The method according to claim 1, wherein: step (2) to create the object data streaming advertisement block comprising: a block ID, block name, streaming advertising ID array, Templet templates, scripts script, whether there are templates, your web page ID, site information.
  3. 3.根据权利要求1所述的·方法,其特征在于: 所述步骤(I)进一步包括:在有投放信息的前提下添加对应的素材信息; 在创建素材时,素材的流媒体广告类型已经存在,且不允许更改;素材信息填写完整后,保存时将读取该流媒体广告类型的通用模板,将变量部分进行替换,得到该素材完整的HTML片段并存储到素材表的AD_B0DY字段中;投放引擎读取到当前时段的投放数据,并根据投放信息的流媒体广告位对所有素材进行分析,取到流媒体广告位对应的素材的集合,然后从集合中随机取出一条记录,这条记录将作为哈希表的值,键为流媒体广告位Id,构建成一个哈希表数据存储到缓冲池。 · The method according to claim 1, wherein: said step (I) further comprises: adding information corresponding to the material in the delivery information has prerequisite; When creating material, in-stream advertising creative types have been It exists, and must not be changed; completed after the material information, the stream read generic template type of ad media during storage, replacing the variable portion to obtain the complete HTML fragment material and to the material stored in the table AD_B0DY field; delivery engine reads the data served to the current period, and analyzing all the material according to streaming advertising information delivery, set to take corresponding to streaming advertising creatives, then taken randomly from the set record, this record as the value of the hash table, the key slot Id streaming media, to construct a hash table data stored into the buffer pool.
  4. 4.根据权利要求3所述的方法,其特征在于:流媒体广告块数据的结构为哈希表结构,该函数键为流媒体广告块ID,值是封装的流媒体广告块对象,该流媒体广告块对象封装了I个或者是I组流媒体广告位ID、解析得到的动态JS脚本和模版数据,若流媒体广告块对应多个流媒体广告位时,将流媒体广告块模版数据拆分成数组并存储至template字段,将封装好的对象存储到缓冲池。 4. The method according to claim 3, wherein: the structure of the streaming media advertising block to a hash table data structure, the function key is the streaming advertisement block ID, values ​​are encapsulated streaming advertising block objects, the stream media object encapsulates the block I is a group I or streaming advertising ID, and analytical dynamic JS script template data obtained, if the streaming media advertising blocks corresponding to the plurality of advertising streams, the data stream advertisements stencil demolition into the array and stored in template field, the opaque object to the storage pool.
  5. 5.根据权利要求1所述的方法,其特征在于: 每个流媒体广告类型对应一个模版,它存储于流媒体广告类型数据的Templet字段中。 5. The method according to claim 1, wherein: each type corresponds to a streaming ad template, which is stored in the streaming media field Templet advertisement data type.
  6. 6.根据权利要求4所述的方法,其特征在于: 所述步骤(5)进一步包括:网络服务器根据参数中的流媒体广告块ID,从缓冲池中取到对应的流媒体广告块对象;网络服务器将流媒体广告素材与流媒体广告块对象进行组装:首先从流媒体广告素材的AD_B0DY字段中取到素材的HTML代码,当前流媒体广告块只包含一个流媒体广告位时,直接返回素材的HTML代码;当前流媒体广告块包含多个流媒体广告位时,将素材的HTML代码与流媒体广告块对象的template字段进行合并,组装完整的HTML代码并返回到网页页面。 6. The method as claimed in claim 4, wherein: said step (5) further comprising: a network server according to the parameters of the streaming media advertising ID block, taken from the pool to the corresponding streaming media advertising block object; network server streaming media creative with in-stream advertising block of the target assembled: first take the AD_B0DY field streaming creatives to the material of the HTML code, the current streaming media advertising block contains only one stream of media advertising, direct return material HTML code; when media advertising block of the current media stream comprising a plurality of advertising streams, HTML code block with in-stream advertising creatives object template fields are combined, the complete assembly of the HTML code and return to the web page.
  7. 7.一种基于流媒体广告模板进行广告投放的装置,其特征在于包括: 流媒体广告后台管理系统,完成流媒体广告素材创建以及流媒体广告块对象数据的创建生成; 投放装置,读取所有流媒体广告块数据集,根据流媒体广告块ID获取到对应的流媒体广告位数据,并将取到的流媒体广告位Id存储到positions字段并标识模版为可用状态,若流媒体广告块对应多个流媒体广告位时,并将流媒体广告块模版数据拆分成数组并存储至template字段; 流媒体播放器,网页页面加载到流媒体广告区域时,通过HTTP请求向网络服务器发送流媒体广告请求,同时传入流媒体广告块ID ;将完整的HTML代码填入网页页面对应的流媒体广告块; 网络服务器,根据网页页面传入流媒体广告块ID,获取对应的流媒体广告位ID,然后根据流媒体广告位ID取到流媒体广告素材;当一个流媒体广告块 A device for advertising media stream-based ad templates, characterized by comprising: a streaming media advertising background management system, to complete the creative create streaming media stream content and advertisement creating data block object; delivery means, read all media streaming block data sets, obtained according to stream advertisements block ID to the corresponding advertising data streaming, and taken to streaming advertising field and Id stored in the positions identified as available templates, if the media stream corresponding to block advertising when a plurality of advertising media stream, media stream splitting and the advertisement template data block into an array and stores the template field; streaming media player, a web page is loaded into streaming advertisement area, by sending an HTTP request to the web server streaming ad request, passing in the ID block streaming advertisement; fill the full HTML code-stream advertising web page corresponding to the block; a network server, a web page in accordance with the incoming-stream advertising block ID, obtain the corresponding streaming media advertising ID then take place according to the flow ID to the streaming media advertising creative media; streaming media when a commercial block 只包含一个流媒体广告位时,直接使用流媒体广告素材对应的流媒体广告类型的模版;当一个流媒体广告块包含多个流媒体广告位时,将组装流媒体广告块的模版与流媒体广告类型的模版,形成一段完成的投放代码;生成完整的HTML代码返回到网页页面。 When only one stream comprising media advertising, direct use of streaming media streaming ad type stencil corresponding creative; ad when a media stream comprising a plurality of blocks of streaming media advertising, advertisement template with streaming media stream assembling block ad type template, put in the code for a form to complete; generate a complete HTML code returned to the web page.
  8. 8.根据权利要求7所述的装置,其特征在于: 所述创建流媒体广告块对象数据包括:块ID、块名称、流媒体广告位ID数组、模版templet、脚本scripts,是否有模版、所属网页页面ID、站点信息。 8. The apparatus according to claim 7, wherein: the creating object data streaming media advertising block comprising: a block ID, block name, streaming advertising ID array, Templet templates, scripts script, if there is a template, those web page ID, site information.
  9. 9.根据权利要求7所述的装置,其特征在于: 在创建素材时,素材的流媒体广告类型已经存在,且不允许更改;素材信息填写完整后,保存时将读取该流媒体广告类型的通用模板,将变量部分进行替换,得到该素材完整的HTML片段并存储到素材表的AD_B0DY字段中;投放引擎读取到当前时段的投放数据,并根据投放信息的流媒体广告位对所有素材进行分析,取到流媒体广告位对应的素材的集合,然后从集合中随机取出一条记录,这条记录将作为哈希表的值,键为流媒体广告位Id,构建成一个哈希表数据存储到缓冲池。 9. The apparatus according to claim 7, wherein: when creating material, in-stream advertising creative type already exists, and not allowed to change; completed after the material information, reads the streaming ad type during storage generic template, replacing the variable portion to obtain the complete HTML fragment material and to the material stored in a table field AD_B0DY; delivery data to the delivery engine reads the current time, and all the bits in accordance with the streaming media advertising creatives information analyzed, taking the set corresponding to a bit-stream advertising creatives, then taken randomly from the set record, which record a value of the hash table, the key slot Id streaming media, to construct a hash table data stored into the buffer pool.
  10. 10.根据权利要求9所述的装置,其特征在于:流媒体广告块数据的结构描述为哈希表结构,该函数键为流媒体广告块ID,值是封装的流媒体广告块对象,该流媒体广告块对象封装了I个或者是I组流媒体广告位ID、解析得到的动态JS脚本和模版数据,若流媒体广告块对应多个流媒体广告位时,将流媒体广告块模版数据拆分成数组并存储至template字段,将封装好的对象存储到缓冲池。 10. The apparatus according to claim 9, wherein: the streaming media advertising block data structure is described as a hash table structure, the function key is the streaming advertisement block ID, values ​​are encapsulated streaming advertising block objects the media streaming object encapsulates the block I is a group I or streaming advertising ID, and analytical dynamic JS script template data obtained, if the streaming media advertising blocks corresponding to the plurality of advertising streams, the data stream advertisements stencil split into arrays and stores the template field, the opaque object to the storage pool.
  11. 11.根据权利要求9所述的装置,其特征在于: 每个流媒体广告类型对应一个模版,它存储于流媒体广告类型数据的Templet字段中。 11. The apparatus according to claim 9, wherein: each type corresponds to a streaming ad template, which is stored in the streaming media field Templet advertisement data type.
  12. 12.根据权利要求10所述的装置,其特征在于: 网络服务器进一步根据参数中的流媒体广告块ID,从缓冲池中取到对应的PositionBlock对象;网络服务器将流媒体广告素材与流媒体广告块对象进行组装:首先从流媒体广告素材的AD_BODY字段中取到素材的HTML代码,当前流媒体广告块只包含一个流媒体广告位时,直接返回素材的HTML代码;当前流媒体广告块包含多个流媒体广告位时,将素材的HTML代码与流媒体广告快对象的template字段进行合并,组装完整的广告代码并返回到网页页面。 12. The apparatus according to claim 10, wherein: the network server in accordance with further parameters streaming advertising block ID, taken from the pool corresponding to the object PositionBlock; streaming media network servers and streaming media advertising creative block objects assembled: first, take the AD_BODY field streaming creatives to the material of the HTML code, media advertising block of the current stream contains only when a media bit stream directly back creative HTML code; the current streaming media advertising block contains multiple a streaming media advertising, creative HTML code will be merged with the template field of streaming media advertising fast objects, assembling a complete return to the ad code and web page. ` `
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