CN103235796A - Searching method and system based on clicking behavior of user - Google Patents

Searching method and system based on clicking behavior of user Download PDF

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CN103235796A
CN103235796A CN 201310117725 CN201310117725A CN103235796A CN 103235796 A CN103235796 A CN 103235796A CN 201310117725 CN201310117725 CN 201310117725 CN 201310117725 A CN201310117725 A CN 201310117725A CN 103235796 A CN103235796 A CN 103235796A
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user
searching
result
behavior
based
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CN 201310117725
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Chinese (zh)
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程昊
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北京百度网讯科技有限公司
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Abstract

The invention provides a searching method based on clicking behavior of a user, which comprises the following steps: obtaining a searching result according to a word input by the user; counting the number of mouse clicks of the searching result, wherein the number of the mouse clicks equals to that of URL (Uniform Resource Locator) plus that of abstract texts; and ordering the search result according to the number of mouse clicks, and providing the ordered search result to the user. The invention further provides a searching system based on the clicking behavior of the user. According to the technical scheme provided by the invention, valuable search results on the internet can be obtained directly and conveniently.

Description

一种基于用户点击行为的搜索方法及系统 Search method and system based on user click behavior

【技术领域】 TECHNICAL FIELD

[0001] 本发明涉及互联网应用领域,尤其涉及一种基于用户点击行为的搜索方法及系统。 [0001] The present invention relates to the field of Internet applications, particularly to a method and system for searching a user clicks on.

【背景技术】 【Background technique】

[0002]目前,搜索引擎依据用户输入的查询词(query)提供相应的搜索结果之前,都会对搜索结果进行排序处理,用于优化搜索结果,提高用户体验。 Before [0002] Currently, search engines provide search results based on query terms (query) entered by the user, the search results will sort processing for optimizing search results and improve the user experience. 现有技术中,一般是依据用户点击行为对搜索结果进行排序,如果一个搜索结果被越多的用户选择,表示这个搜索结果越能满足用户的搜索需求,那么这个搜索结果就会在所有搜索结果中排序靠前;目前通过用户是否点击了该搜索结果的统一资源定位符(URL, Uniform Resource Locator)以及该URL是否满足用户搜索需求获得搜索结果的权重,最后依据权重对搜索结果排序,排序后的搜索结果才会被推送给用户。 The prior art, is generally carried out according to the user clicks on the search result ranking, if a search result is selected more users, indicating that the search results are more able to meet the needs of the user's search, then the search results will in all search results sorting front; currently by the user whether to click a uniform resource locator of the search results (URL, uniform resource locator) and the URL meets the user search needs to get right to the search results of weight, and finally according to the weight of the search results, the sort after the search results will be pushed to the user.

[0003] 但是,搜索结果页中除了提供URL之外,还会同时提供可直接满足用户搜索需求的摘要文本,例如在搜索结果页中直接提供词语的释义、问题的答复、特定图片等,对于这种搜索结果,用户不需要点击搜索结果的URL就可以直接获得满意的答复,如果仅仅依据用户是否点击搜索结果的URL来对搜索结果进行排序,将不能向用户提供满意的搜索结果,用户需要在搜索结果页中浏览、筛选后才能找到满意的搜索结果,因此导致搜索效率较低,给搜索引擎带来不必要的负担,用户体验较差。 [0003] However, in addition to providing search results page URL, the will also provide a summary text directly meet user search needs, such as providing words directly in the search results pages of interpretation, answer specific questions such as pictures, for this search results, the user does not need to click on the search result URL can be obtained directly satisfactory answer, if only to rank search results based on whether the user clicks on a search result URL, will not provide satisfactory search results to the user, the user needs Browse the search results page, you can find the search results after screening, thus resulting in lower search efficiency, to the search engine unnecessary burden, poor user experience.

【发明内容】 [SUMMARY]

[0004] 本发明提供了一种基于用户点击行为的搜索方法及系统,能够简单方便地直接获取互联网上有价值的搜索结果。 [0004] The present invention provides a method and system for searching based on user click behavior, can be simple and convenient direct access to valuable Internet search results.

[0005] 本发明的具体技术方案如下: [0005] In particular aspect of the present invention is as follows:

[0006] 根据本发明一优选实施例,一种基于用户点击行为的搜索方法,包括: [0006] According to a preferred embodiment of the present invention, a user clicks on a search method, comprising:

[0007] 依据用户输入的查询词得到搜索结果; [0007] get search results based on the query terms entered by the user;

[0008] 统计所述搜索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击统一资源定位符URL次数加上鼠标点击摘要文本次数; Mouse clicks [0008] statistics of the search results, the number of mouse clicks equal to the number of mouse clicks Uniform Resource Locator (URL) plus the number of mouse clicks summary text;

[0009] 依据所述鼠标点击次数对搜索结果排序,将排序后的搜索结果提供给用户。 [0009] based on the mouse clicks sort the search results, the search results will be sorted to the user.

[0010] 上述方法中,获得鼠标点击URL次数的方法为: [0010] above method, to obtain mouse clicks the URL method:

[0011] 从数据库获取一段时间内的鼠标点击日志,所述鼠标点击日志中包括用户点击的URL和点击URL的时间; [0011] mouse click logs acquired over time from the database, the log including mouse clicks and click URL time the user clicks the URL;

[0012] 依据搜索结果的URL以及鼠标点击日志,统计搜索结果的鼠标点击URL次数。 [0012] clicks URL based on URL and log mouse clicks, mouse statistics Search results search results.

[0013] 上述方法中,获得鼠标点击摘要文本次数的方法为: [0013] above method, the method of obtaining the number of mouse clicks summary text is as follows:

[0014] 依据预设的摘要文本的路径在搜索结果的元素id下获得搜索结果的摘要文本; [0014] to obtain search results in the search results based on path element id preset summary text summary of the text;

[0015] 依据所述摘要文本和预设的鼠标轨迹日志,统计在所述摘要文本上的鼠标点击次数;所述鼠标轨迹日志用于记录用户鼠标点击的摘要文本。 [0015] according to the summary text and preset mouse track logs, statistics on the number of mouse clicks in the summary text; the mouse is used to record the track log summary text user mouse clicks. [0016] 上述方法中,所述依据鼠标点击次数对搜索结果排序具体为: [0016] In the above-described method, based on the mouse clicks to specifically sort the search results:

[0017] 依据所述鼠标点击次数查找满足预设调整条件的搜索结果,将满足预设调整条件的搜索结果的排序调前; [0017] Finding meet the preset conditions are adjusted search results, will meet the first preset condition of adjusting the tone to sort search results based on the number of clicks of the mouse;

[0018] 所述预设调整条件为:搜索结果的鼠标点击次数大于相邻的前一个搜索结果的鼠标点击次数且所述搜索结果的结果类型是具有丰富摘要内容的结果类型。 [0018] The predetermined condition is adjusted: mouse clicks a search result before the search result is greater than the adjacent mouse clicks and result type of the search result is a result of the type having a rich content digest.

[0019] 上述方法中,所述依据所述鼠标点击次数对搜索结果排序具体为: [0019] In the above method, the sort according to the number of mouse clicks on the search results is specifically:

[0020] 利用=αχ.|χ 计算得到搜索结果的权重值,依据权重值由大到小的 [0020] use = αχ |. Χ search results calculated weight values, based on the weight value from big to small

顺序对搜索结果排序;其中,Wi为搜索结果i的权重值,Ci为统计得到的搜索结果i的鼠标点击次数,Si为搜索结果i作为鼠标最后点击的搜索结果的次数,α和β为调权因子。 Sequential ordering of search results; where, Wi is a weight value of the search results of i, Ci is the number of mouse clicks search result i statistics obtained, Si is number, α and β search result of the search results i last click of a mouse as is adjusted right factor.

[0021] 一种基于用户点击行为的搜索系统,包括:搜索单元、统计单元、排序单元、推送单元;其中, [0021] based on the user clicks the search system, comprising: a search unit, statistical unit, sorting unit, push unit; wherein,

[0022] 搜索单元,用于依据用户输入的查询词得到搜索结果; [0022] The search unit configured to obtain search results based on the query term entered by the user;

[0023] 统计单元,用于统计所述搜索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击统一资源定位符URL次数加上鼠标点击摘要文本次数; Mouse clicks [0023] counting unit configured to count the search result, the number of mouse clicks a mouse click is equal to the number of Uniform Resource Locator (URL) plus the number of mouse clicks summary text;

[0024] 排序单元,用于依据所述鼠标点击次数对搜索结果排序; [0024] sorting means for sorting the mouse clicks on the search result based on;

[0025] 推送单元,用于将排序后的搜索结果提供给用户。 [0025] The pushing means for the sorted search results to the user.

[0026] 上述系统中,统计单元在获得鼠标点击URL次数时,具体为: [0026] The system, upon obtaining statistics unit mouse clicks the URL, specifically:

[0027] 从数据库获取一段时间内的鼠标点击日志,所述鼠标点击日志中包括用户点击的URL和点击URL的时间; [0027] mouse click logs acquired over time from the database, the log including mouse clicks and click URL time the user clicks the URL;

[0028] 依据搜索结果的URL以及鼠标点击日志,统计搜索结果的鼠标点击URL次数。 [0028] clicks URL based on URL and log mouse clicks, mouse statistics Search results search results.

[0029] 上述系统中,统计单元在获得鼠标点击摘要文本次数时,具体为: [0029] The system, statistics unit mouse click is obtained when the number of text summary, specifically:

[0030] 依据预设的摘要文本的路径在搜索结果的元素id下获得搜索结果的摘要文本; [0030] to obtain search results in the search results based on path element id preset summary text summary of the text;

[0031] 依据所述摘要文本和预设的鼠标轨迹日志,统计在所述摘要文本上的鼠标点击次数;所述鼠标轨迹日志用于记录用户鼠标点击的摘要文本。 [0031] according to the summary text and preset mouse track logs, statistics on the number of mouse clicks in the summary text; the mouse is used to record the track log summary text user mouse clicks.

[0032] 上述系统中,所述排序单元在依据鼠标点击次数对搜索结果排序时,具体为: [0032] The system, according to the sorting unit, when the mouse clicks sort the search results, in particular:

[0033] 依据所述鼠标点击次数查找满足预设调整条件的搜索结果,将满足预设调整条件的搜索结果的排序调前; [0033] Finding meet the preset conditions are adjusted search results, will meet the first preset condition of adjusting the tone to sort search results based on the number of clicks of the mouse;

[0034] 所述预设调整条件为:搜索结果的鼠标点击次数大于相邻的前一个搜索结果的鼠标点击次数且所述搜索结果的结果类型是具有丰富摘要内容的结果类型。 [0034] The predetermined condition is adjusted: mouse clicks a search result before the search result is greater than the adjacent mouse clicks and result type of the search result is a result of the type having a rich content digest.

[0035] 上述系统中,所述排序单元在依据所述鼠标点击次数对搜索结果排序时,具体为: [0035] The system, according to the sorting unit, when the mouse clicks sort the search results, in particular:

f \ f \

[0036] 利用ψ^αχ^χ 1-备计算得到搜索结果的权重值,依据权重值由大到小的 [0036] using ψ ^ αχ ^ χ 1- Preparation weights calculated weight value obtained search results, based on the weight value in descending

顺序对搜索结果排序;其中,Wi为搜索结果i的权重值,Ci为统计得到的搜索结果i的鼠标点击次数,Si为搜索结果i作为鼠标最后点击的搜索结果的次数,α和β为调权因子。 Sequential ordering of search results; where, Wi is a weight value of the search results of i, Ci is the number of mouse clicks search result i statistics obtained, Si is number, α and β search result of the search results i last click of a mouse as is adjusted right factor.

[0037] 由以上技术方案可以看出,本发明提供的具有以下有益效果: [0037] As can be seen from the above technical solutions, the present invention has the following advantages provided by:

[0038] 将鼠标点击搜索结果的摘要文本事件作为有效数据来判断搜索结果对用户的是否有价值,从而能够简单方便的获取到有价值的搜索结果,并依据鼠标点击行为调整有价值的搜索结果的排序,实现优先显示有价值的搜索结果,用户能够及时直接的得到互联网上有价值的搜索结果,从而降低用户获取信息的成本,提高搜索效率,带来良好的用户体验。 [0038] The summary text of the event click on the search results as valid data to determine whether the search results to the user's valuable, enabling easy access to the valuable search results, and adjust based on mouse clicks valuable search results sort, prioritize achieve valuable search results, the user can get timely and direct valuable search results on the Internet, thereby reducing the cost of user access to information, improve search efficiency, bring a good user experience.

【附图说明】 BRIEF DESCRIPTION

[0039] 图1是本发明实现基于用户点击行为的搜索方法的优选实施例的流程示意图; [0039] FIG. 1 is a schematic diagram of the process of the present invention is implemented based on the preferred embodiment of the user clicks a search method;

[0040] 图2是本发明中优先显示有价值的搜索结果的示例图; [0040] FIG. 2 shows an example of the search result of the present invention is valuable display priority;

[0041] 图3是本发明实现基于用户点击行为的搜索相同的优选实施例的结构示意图。 [0041] FIG. 3 is a block diagram of an embodiment of a search based on the same user clicks the present invention is preferably implemented.

【具体实施方式】 【detailed description】

[0042] 本发明的基本思想是:依据用户输入的查询词得到搜索结果;统计所述搜索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击统一资源定位符URL次数加上鼠标点击摘要文本次数;依据所述鼠标点击次数对搜索结果排序,将排序后的搜索结果提供给用户。 [0042] The basic idea of ​​the invention is: get search results based on the query terms entered by the user; mouse clicks statistics of the search results, the number of mouse clicks equal to the number of mouse clicks Uniform Resource Locator (URL) plus mouse clicks summary text the number of times; according to the number of mouse clicks sort the search results, the search results will be sorted to the user.

[0043] 为了使本发明的目的、技术方案和优点更加清楚,下面结合附图和具体实施例对本发明进行详细描述。 [0043] To make the objectives, technical solutions, and advantages of the invention more apparent, the accompanying drawings and specific embodiments of the present invention will be described in detail with.

[0044] 本发明提供一种基于用户点击行为的搜索方法,图1是本发明实现基于用户点击行为的搜索方法的优选实施例的流程示意图,如图1所示,该优选实施例包括以下步骤: [0044] The present invention provides a method of searching based on user clicks, FIG. 1 is a schematic flow diagram of a preferred embodiment of the present invention enables the user clicks on the search method based on the behavior shown in Figure 1, this embodiment preferably comprises the steps of :

[0045] 步骤101,接收用户输入的query,得到该query的搜索结果。 [0045] Step 101, receiving user input query, the query to obtain search results.

[0046] 具体的,搜索引擎接收用户输入的query,得到该query默认排序后的搜索结果。 [0046] Specifically, the search engine receives a query input by the user to obtain the search result of the query default sort.

[0047] 步骤102,统计搜·索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击URL次数加上鼠标点击摘要文本次数。 [0047] Step 102, the search result statistical search-mouse clicks, mouse clicks the URL is equal to the number of mouse clicks a mouse click digest plus the number of text.

[0048] 具体的,对于得到的query的搜索结果,统计每个搜索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击URL次数加上鼠标点击摘要文本次数。 [0048] In particular, for the search query results obtained, the statistical results of each search clicks of the mouse, the mouse clicks equal to the number of mouse clicks URL plus the number of mouse clicks summary text.

[0049] 本优选实施例中,统计鼠标点击URL次数的方法为:搜索引擎可以预先从数据库获取一段时间内的鼠标点击日志,鼠标点击日志中包括用户标识、点击的URL以及点击URL的时间,依据搜索结果的URL以及鼠标点击日志,统计搜索结果的鼠标点击URL次数;其中,一段时间可以依据需求进行配置,如一天、一周或一个月等。 [0049] In this preferred embodiment, the statistical mouse click URL number of methods are: the search engine may previously obtain a mouse click logs over a period of time from the database, click on the log includes a user ID, click URL and click URL of time, click the URL based on the number of mouse clicks URL and log statistics mouse search results of the search results; which can be configured for some time, such as day, week or month, etc. according to demand.

[0050] 本优选实施例中,统计鼠标点击摘要文本次数的方法为:query的搜索结果页上对于每个组成元素都有一个唯一路径,如搜索结果的URL和摘要文本都有相应的唯一路径,在搜索结果页上对于每个搜索结果都有相应的元素id,例如: Query page on the search results for each of these components has a unique path, such as a URL, and abstract text search results have respective unique path: [0050] embodiment, the statistical summary of the number of mouse clicks text preferred embodiment of the present method , on the search results page for each search result has a corresponding element id, for example:

[0051] [0051]

ctabie cellpadding=”0” cellspadng=”0” class=”1.esult” id=”l”>...</table>〈table ce.llpadding=,,0” ceilspacing=,,0” dass=”result” id=,,2,,>...</table><tab.le cenpadding=”0,,ce丨lspa.cing=,O” da.ss=,,result” id= 3 >..</table><table celipadding=”0” cellspacing=”0” class=”result” id=”4”>...</table>〈table cellpadding^O” celjspac1.ng=,O” class=”result” id= ^ --〈/table〉[0052] 其中,id=”l”表示搜索结果页中的第一个搜索结果的元素id为1,在该元素id下 ctabie cellpadding = "0" cellspadng = "0" class = "1.esult" id = "l"> ... </ table> <table ce.llpadding = ,, 0 "ceilspacing = ,, 0" dass = " result "id = ,, 2 ,,> ... </ table> <tab.le cenpadding =" 0,, ce Shu lspa.cing =, O "da.ss = ,, result" id = 3> .. </ table> <table celipadding = "0" cellspacing = "0" class = "result" id = "4"> ... </ table> <table cellpadding ^ O "celjspac1.ng =, O" class = " result "id = ^ - </ table> [0052] where, id =" l "denotes the first search result in the search results page id of the element 1, in which the element id

可以找到该搜索结果的特定元素,如: You can find the search results of specific elements, such as:

[0053] [0053]

Figure CN103235796AD00071

[0054] 依据预设的摘要文本的路径I — tbody — tr — td — h3就可以找到该搜索结果的摘要文本〈font size=”_l”>...〈/font>。 [0054] according to a preset path summary text of I - tbody - tr - td - h3 can find a summary of the results of the search text <font size = "_ l"> ... </ font>.

[0055] 预设的鼠标脚本代码会实时记录用户鼠标在摘要文本上的动作及该动作的发生时间,并将记录摘要文本、鼠标点击动作及时间的对应关系保存到鼠标轨迹日志中,通过上述方法得到搜索结果的摘要文本后,依据该摘要文本和鼠标轨迹日志,统计在该摘要文本上的鼠标点击次数。 [0055] preset mouse action script code in real-time recording user mouse over the text summary of the action and the time of occurrence, and record keeping summary text, mouse clicks and mouse to the correspondence between the time of the track log, with the above methods to get search results summary text, according to the summary text and mouse trails, logs, statistics on the number of mouse clicks in the summary text.

[0056] 例如,在某个鼠标轨迹日志中找到搜索结果的摘要文本,该鼠标轨迹日志中该摘要文本对应的动作为鼠标点击动作(mousedown),就表示该摘要文本被鼠标点击了I次。 [0056] For example, find the search results in a mouse track log summary text, the mouse trace log in the summary text corresponding action for the mouse click action (mousedown), it means that the text is a summary mouse clicks I times.

[0057] 步骤103,依据鼠标点击次数对搜索结果排序,将排序后的搜索结果提供给用户。 [0057] In step 103, based on the mouse clicks on the search results sorting, the sorted search results to the user.

[0058] 具体的,在统计得到每个搜索结果的鼠标点击次数后,依据鼠标点击次数找到满足预设调整条件的搜索结果,将满足预设调整条件的搜索结果的排序调前,然后将排序后的搜索结果推送给用户;本优选实施例中,所述预设调整条件为:搜索结果的鼠标点击次数大于相邻的前一个搜索结果的鼠标点击次数且该搜索结果的结果类型是具有丰富摘要内容的结果类型。 [0058] Specifically, after the number of mouse clicks to get each search result in the statistics, based on mouse clicks to find preset adjustments to meet the conditions of the search results that will satisfy the conditions preset adjustments before ordering tune search results, and then sort after the search results to the user pushes; preferred embodiment of the present embodiment, the predetermined conditions are adjusted to: search result mouse clicks mouse clicks is greater than the immediately preceding search result of the search results and result type is a rich summary results of the type of content.

[0059] 其中,查找满足预设调整条件的搜索结果的方法为:对搜索结果进行遍历,判断相邻两个搜索结果的鼠标点击次数的大小,如果相邻两个搜索结果中,后一个搜索结果的鼠标点击次数大于前一个搜索结果的鼠标点击次数,则进一步判断后一个搜索结果的结果类型是否是具有丰富摘要内容的结果类型,如果是具有丰富摘要内容的结果类型,则该后一个搜索结果满足预设的调整条件,将该后一个搜索结果的排序位置与前一个搜索结果的排序位置互换,反之,后一个搜索结果不满足预设的调整条件,继续遍历其他搜素结果。 [0059] wherein, lookup meets the preset condition adjusting method of the search results: traversal search results, the size of the two mouse clicks the search result determination adjacent, the adjacent two search results if, after a search mouse clicks result is greater than the previous search results of mouse clicks, it is further determined a post-result type of search results whether as a result of having a rich summary of what type, if it is the result of type with rich summary of the content, the latter search the results satisfy predetermined adjustment condition, after the position of a search results sorting a search result of the previous sorting position interchanged, whereas, after the search result does not satisfy a predetermined adjustment condition, continue to traverse element other search results. 判断第二个搜索结果的结果类型是否是具有丰富摘要内容的结果类型的方法为:预先配置具有丰富摘要内容的结果类型与主域名的对应关系,依据query的搜索结果的主域名判断搜索结果的结果类型是否为具有丰富摘要内容的结果类型;不同的搜索引擎中具有丰富摘要内容的结果类型不同,一般的,具有丰富摘要内容的结果类型包括词典、问答页、地图等,相应的,词典的主域名为diet,问答页的主域名为zhidao,地图的主域名为map。 Analyzing the results of the second search result type is the type of method results summary content is rich: pre-configured corresponding relationship between the results and the type having a primary domain rich digest content, search results based on determination results of the search query main domain of whether the result type of result has extensive summary of the type of content; different search engines has extensive summary of what different types of results, in general, result type has a rich summary of content including dictionary, quiz page, map, etc. accordingly, the dictionary primary domain name as diet, primary domain quiz page is zhidao, a map of the main domain name for the map. 这里,如果搜索结果的鼠标点击次数较大,但是排序位置靠后,而比该搜索结果排序位置靠前的搜索结果的鼠标点击次数较小,如果搜索结果同时具有丰富的摘要内容,则认为需要对该搜索结果进行排序调前,用以需要保证鼠标点击次数大且具有丰富摘要内容的搜索结果的排序靠 Here, if the search results of a large number of mouse clicks, but after sorting by location, rather than the front position of the search results Sort out the smaller number of mouse clicks, if the search results at the same time has extensive summary of the contents, we need to think tuning of this sort before sorting search results for mouse clicks needed to ensure that large and has a wealth of content summary of search results by

N /.刖。 N /. Cut off the feet.

[0060] 例如,在输入框中输入的query为doll时,得到图2所示的搜索结果页,依据鼠标点击次数对词典中的搜索结果的排序调前,使得用户在第一个搜索结果页就可以通过摘要文本获得满意的搜索结果,不需要浏览之后搜索结果页,也不需要点击搜索结果的URL。 [0060] For example, when the query input box of input Doll, with search results page shown in Figure 2, according to pre-tune the mouse clicks sorting dictionary search results so that the user in the first search results page summary text can be obtained by satisfying the search results, then you do not need to browse search results page, no need to click the URL of the search results.

[0061] 或者,在统计得到每个搜索结果的鼠标点击次数后,依据鼠标点击次数计算搜索结果的权重值,依据权重值由大到小的顺序对搜索结果排序,将排序后的搜索结果提供给用户。 [0061] Alternatively, after the number of mouse clicks to get each search result in the statistics, the calculation of the search results based on mouse clicks weight value, based on the weight value descending order to sort the search results, the search results sorted provide to the user.

[0062] 本优选实施例中,可以利用如下公式计算搜索结果的权重值: [0062] The right of the present preferred embodiment, the search results may be calculated using the formula weight values:

Figure CN103235796AD00081

[0064] 该公式中,Ψ,为搜索结果i的权重值,Ci为统计得到的搜索结果i的鼠标点击次数,Si表示搜索结果i作为鼠标最后点击的搜索结果的次数,这里,鼠标最后点击的搜索结果仅仅指鼠标点击搜索结果的URL,不包括鼠标点击搜索结果的摘要文本的情况;α和β为预设的调权因子,优选的,α等于0.5,β等于0.82;其中,鼠标点击日志用于记录用户在某query下点击的所有URL,依据鼠标点击日志可以获得用户在每个query下最后点击的URL,因此依据鼠标点击日志可以统计搜索结果i作为鼠标最后点击的搜索结果的次数Si。 [0064] This equation, [Psi], is the search result i weight values, Ci of the mouse clicks statistics obtained search result of i, Si represents the number of search results of search result i last click as a mouse, where the mouse finally clicks refers only to the search result URL mouse click on the search results do not include mouse click text summary of the case where the search results; beta] and [alpha] is a preset tone weighting factor, preferably, [alpha] is equal to 0.5, β is equal to 0.82; wherein, mouse clicks the number of search results for a log of all user clicks on the URL records in a query, the user can obtain the URL in each query based on the last click of the mouse to click logs, statistics based on mouse clicks can log search results as i finally clicked the mouse Si.

[0065] 本优选实施例中,为了提高搜索效率,可以仅调整默认排序中排名靠前的搜索结果的排序,例如,可以依据鼠标点击次数仅计算默认排序中排名前10个搜索结果的权重值,依据计算的权重值对这10个搜索结果进行重新排序,其他搜索结果的排序不变;或者,仅判断排名前10个搜索结果中是否有满足预设调整条件的搜索结果,不对其他搜索结果进行判断;这里,调整的搜索结果的个数可以依据需求进行动态配置。 [0065] In this preferred embodiment, in order to improve the search efficiency can only adjust the default ordering search results sorted ranking, for example, may be calculated a default weight values ​​sorted in the top 10 of search results based only on the number of mouse clicks , calculated according to weight value of these 10 were reordered search results, other search results Sort unchanged; or, only to determine whether there is a preset search results satisfy the conditions for adjusting the top 10 search results, no other search results judgment; here, adjustment of the number of the search results may be dynamically configured based on the needs.

[0066] 为实现上述方法,本发明还提供一种基于用户点击行为的搜索系统,图3是本发明实现基于用户点击行为的搜索系统的优选实施例的结构示意图,如图3所示,该系统包括:搜索单元301、统计单元302、排序单元303、推送单元304 ;其中, [0066] To achieve the above-described method, the present invention also provides a search system based on user click behavior, FIG. 3 is a schematic structural diagram of the present invention to achieve an embodiment of the search system is preferably based on user click behavior, as shown in Figure 3, the the system comprising: a search unit 301, a statistics unit 302, sorting unit 303, push unit 304; wherein,

[0067] 搜索单元301,用于依据用户输入的查询词得到搜索结果; [0067] The search unit 301 for obtaining search results based on the query term entered by the user;

[0068] 统计单元302,用于统计所述搜索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击统一资源定位符URL次数加上鼠标点击摘要文本次数; Mouse clicks [0068] The statistics unit 302, the search results for the statistics, the number of mouse clicks a mouse click is equal to the number of Uniform Resource Locator (URL) plus the number of mouse clicks summary text;

[0069] 排序单元303,用于依据所述鼠标点击次数对搜索结果排序; [0069] The sorting unit 303 is configured based on the mouse clicks sort the search results;

[0070] 推送单元304,用于将排序后的搜索结果提供给用户。 [0070] The push unit 304, the sorted search results to the user for.

[0071] 其中,统计单元302在获得鼠标点击URL次数时,具体为:从数据库获取一段时间内的鼠标点击日志,所述鼠标点击日志中包括用户点击的URL和点击URL的时间;依据搜索结果的URL以及鼠标点击日志,统计搜索结果的鼠标点击URL次数。 [0071] wherein the statistics unit 302 is obtained when the mouse clicks URL,: obtaining mouse click logs over time from the database, said log comprising a mouse click click URL of the URL and the time the user clicks; search results based on the URL and the mouse mouse click logs, statistics Search results clicks URL.

[0072] 其中,统计单元302在获得鼠标点击摘要文本次数时,具体为:依据预设的摘要文本的路径在搜索结果的元素id下获得搜索结果的摘要文本;依据所述摘要文本和预设的鼠标轨迹日志,统计在所述摘要文本上的鼠标点击次数;所述鼠标轨迹日志用于记录用户鼠标点击的摘要文本。 [0072] wherein the statistics unit 302 is obtained when the number of mouse clicks summary text, specifically: obtaining search results in search results based on the element id path predetermined summary text of the abstract text; abstract text and according to the preset mouse track log, count the number of mouse clicks on text of the summary; the mouse track log records summary text user mouse clicks. [0073] 其中,所述排序单元303在依据鼠标点击次数对搜索结果排序时,具体为:依据所述鼠标点击次数查找满足预设调整条件的搜索结果,将满足预设调整条件的搜索结果的排序调前;所述预设调整条件为:搜索结果的鼠标点击次数大于相邻的前一个搜索结果的鼠标点击次数且所述搜索结果的结果类型是具有丰富摘要内容的结果类型。 [0073] wherein, the sorting unit 303 at the time the mouse clicks based sort the search results, specifically: Find satisfies the preset adjustment condition according to the search results of mouse clicks, a predetermined adjustment condition satisfying search results sorting before transfer; adjusting the preset condition is: the number of mouse clicks a search result before the search result is greater than the adjacent mouse clicks and result type of the search result is a result of the type having a rich content digest.

[0074] 其中,所述排序单元303在依据所述鼠标点击次数对搜索结果排序时,具体为:利 When [0074] wherein, in the sorting unit 303 according to the mouse clicks sort the search results, specifically: Lee

用兄=αχ务X 1-计算得到搜索结果的权重值,依据权重值由大到小的顺序对搜索 Search result obtained by the brother X 1- = αχ traffic weight value is calculated, based on a descending order of weight value search

结果排序;其中,Ψί为搜索结果i的权重值,Ci为统计得到的搜索结果i的鼠标点击次数,Si为搜索结果i作为鼠标最后点击的搜索结果的次数,α和β为调权因子。 Results sorting; wherein, Ψί search result i is the weight value, mouse clicks search result i is Ci statistical obtained, Si search result i mouse as last clicked search result number, [alpha] and β is adjusted weighting factor.

[0075] 本发明优选实施例的技术方案中,将鼠标点击搜索结果的摘要文本事件作为有效数据来判断搜索结果对用户的是否有价值,从而能够简单方便的获取到有价值的搜索结果,并依据鼠标点击行为调整有价值的搜索结果的排序,实现优先显示有价值的搜索结果,用户能够及时直接的得到互联网上有价值的搜索结果,不需要进一步浏览搜索结果页,也不需要点击任何搜索结果的URL就可以得到满意的搜索结果,从而降低用户获取信息的成本,提高搜索效率,带来良好的用户体验。 [0075] The technical solution of the present preferred embodiment of the invention, the mouse click event summary text search results as valid data to determine whether the search results to the user value, can be easy to obtain useful search results, and Sort adjusted value based on mouse clicks the search results, achieved prioritize valuable search results, the user can get timely and direct valuable Internet search results, no further browse the search results page does not need to click on any of the search URL results can be satisfied with the search results, thereby reducing the cost of user access to information, improve search efficiency, bring a good user experience.

[0076] 以上所述仅为本发明的较佳实施例而已,并不用以限制本发明,凡在本发明的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本发明保护的范围之内。 [0076] The foregoing is only preferred embodiments of the present invention but are not intended to limit the present invention, all within the spirit and principle of the present invention, any changes made, equivalent substitutions and improvements should be included within the scope of protection of the present invention.

Claims (10)

  1. 1.一种基于用户点击行为的搜索方法,其特征在于,该方法包括: 依据用户输入的查询词得到搜索结果; 统计所述搜索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击统一资源定位符URL次数加上鼠标点击摘要文本次数; 依据所述鼠标点击次数对搜索结果排序,将排序后的搜索结果提供给用户。 A search method based on user click behavior, wherein the method comprises: get search results based on the query terms entered by the user; mouse clicks statistics of the search results, equal to the number of mouse clicks a mouse click Uniform Resource URL locator number plus the number of mouse clicks summary text; based on the number of clicks the mouse to sort the search results, the search results will be sorted to the user.
  2. 2.根据权利要求1所述的方法,其特征在于,获得鼠标点击URL次数的方法为: 从数据库获取一段时间内的鼠标点击日志,所述鼠标点击日志中包括用户点击的URL和点击URL的时间; 依据搜索结果的URL以及鼠标点击日志,统计搜索结果的鼠标点击URL次数。 2. The method according to claim 1, characterized in that, for obtaining the number of mouse clicks URL: mouse click logs acquired over time from the database, the log includes a user clicks the mouse clicks and click URL of the URL time; URL clicks based on URL and log mouse clicks, mouse statistics Search results search results.
  3. 3.根据权利要求1所述的方法,其特征在于,获得鼠标点击摘要文本次数的方法为: 依据预设的摘要文本的路径在搜索结果的元素id下获得搜索结果的摘要文本; 依据所述摘要文本和预设的鼠标轨迹日志,统计在所述摘要文本上的鼠标点击次数;所述鼠标轨迹日志用于记录用户鼠标点击的摘要文本。 3. The method according to claim 1, characterized in that the method mouse click text summary of the number obtained as: obtaining search results in search results based on the element id path predetermined summary text of the abstract text; according to the summary text and preset mouse track logs, statistics on the number of mouse clicks in the summary text; the mouse is used to record the track log summary text user mouse clicks.
  4. 4.根据权利要求1所述的方法,其特征在于,所述依据鼠标点击次数对搜索结果排序具体为: 依据所述鼠标点击次数查找满足预设调整条件的搜索结果,将满足预设调整条件的搜索结果的排序调前; 所述预设调整条件为:搜索结果的鼠标点击次数大于相邻的前一个搜索结果的鼠标点击次数且所述搜索结果的结果类型是具有丰富摘要内容的结果类型。 4. The method according to claim 1, characterized in that, based on the mouse clicks to specifically sort the search results: Find satisfies the preset adjustment condition according to the search results of mouse clicks, to satisfy the condition preset adjustments tone before ordering search results; adjusting the preset condition is: the search result is greater than the number of mouse clicks a search result before the adjacent mouse clicks the search results and result type is the result of having a rich digest content type .
  5. 5.根据权利要求1所述的方法,其特征在于,所述依据所述鼠标点击次数对搜索结果排序具体为: g ( β、 利用- U'计算得到搜索结果的权重值,依据权重值由大到小的顺序对搜索结果排序;其中,Wi为搜索结果i的权重值,Ci为统计得到的搜索结果i的鼠标点击次数,Si为搜索结果i作为鼠标最后点击的搜索结果的次数,α和β为调权因子。 5. The method according to claim 1, characterized in that, based on the number of clicks of the mouse to sort the search results particular: g (β, using - U 'calculated weight values ​​obtained search results, based on the weight value large to small sequential ordering of search results; where, Wi is a weight value of the search results of i, Ci is the number of mouse clicks search result i statistics obtained, Si is the number of search results for search results i last click as a mouse, α and the right adjustment factor β.
  6. 6.一种基于用户点击行为的搜索系统,其特征在于,该系统包括:搜索单元、统计单元、排序单元、推送单元;其中, 搜索单元,用于依据用户输入的查询词得到搜索结果; 统计单元,用于统计所述搜索结果的鼠标点击次数,所述鼠标点击次数等于鼠标点击统一资源定位符URL次数加上鼠标点击摘要文本次数; 排序单元,用于依据所述鼠标点击次数对搜索结果排序; 推送单元,用于将排序后的搜索结果提供给用户。 A search system based on user click behavior, characterized in that the system comprising: a search unit, a counting unit, a sorting unit, a push unit; wherein the search unit is configured to obtain search results based on the query term entered by the user; Statistics unit, mouse clicks, the search results for the statistics, the number of mouse clicks equal to the number of mouse clicks uniform resource locator (URL) plus the number of mouse clicks summary text; sorting unit, for according to the number of clicks the mouse to search results sorting; a pushing unit configured to search the sorted results to the user.
  7. 7.根据权利要求6所述的系统,其特征在于,统计单元在获得鼠标点击URL次数时,具体为: 从数据库获取一段时间内的鼠标点击日志,所述鼠标点击日志中包括用户点击的URL和点击URL的时间; 依据搜索结果的URL以及鼠标点击日志,统计搜索结果的鼠标点击URL次数。 7. The system according to claim 6, wherein, when obtaining statistics unit mouse click URL frequency: obtaining mouse click logs over time from the database, the log includes a mouse click URL a user clicks time and click on the URL; URL according to the URL and clicks the mouse to click the log, statistical mouse search results search results.
  8. 8.根据权利要求6所述的系统,其特征在于,统计单元在获得鼠标点击摘要文本次数时,具体为: 依据预设的摘要文本的路径在搜索结果的元素id下获得搜索结果的摘要文本;依据所述摘要文本和预设的鼠标轨迹日志,统计在所述摘要文本上的鼠标点击次数;所述鼠标轨迹日志用于记录用户鼠标点击的摘要文本。 8. The system according to claim 6, characterized in that the counting unit when the number of times to obtain a mouse click summary text, specifically: obtaining search results based on a preset route summary text in the element id text search results summary ; according to the summary text and preset mouse track logs, statistics on the number of mouse clicks in the summary text; the mouse track log is used to record the summary text user mouse clicks.
  9. 9.根据权利要求6所述的系统,其特征在于,所述排序单元在依据鼠标点击次数对搜索结果排序时,具体为: 依据所述鼠标点击次数查找满足预设调整条件的搜索结果,将满足预设调整条件的搜索结果的排序调前; 所述预设调整条件为:搜索结果的鼠标点击次数大于相邻的前一个搜索结果的鼠标点击次数且所述搜索结果的结果类型是具有丰富摘要内容的结果类型。 9. The system of claim 6, wherein said sorting means sorts the search results based on mouse clicks, specifically: Find satisfy conditions preset adjustments based on the results of the search clicks the mouse, the before adjustment condition meets a preset tone ordering search results; adjusting the preset condition is: the number of mouse clicks a search result before the search result is greater than the adjacent mouse clicks the search results and result type is a rich summary results of the type of content.
  10. 10.根据权利要求6所述的系统,其特征在于,所述排序单元在依据所述鼠标点击次数对搜索结果排序时,具体为: 利用 10. The system of claim 6, characterized in that, in the sorting unit according to the mouse clicks sort the search results, in particular: the use of
    Figure CN103235796AC00031
    计算得到搜索结果的权重值,依据权重值由大到小的顺序对搜索结果排序;其中,Wi为搜索结果i的权重值,Ci为统计得到的搜索结果i的鼠标点击次数,Si为搜索结果i作为鼠标最后点击的搜索结果的次数,α和β为调权因子。 Calculated the search results of weight values, based on the weight value descending order to sort the search results; where, Wi is i search results weight values, mouse clicks Ci is a statistically derived search results of i, Si search results i as a mouse click on search results of the last times, α and β is the weighting factor adjustment.
CN 201310117725 2013-04-07 2013-04-07 Searching method and system based on clicking behavior of user CN103235796A (en)

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