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CN103208242B - Method and apparatus for electronic advertising - Google Patents

Method and apparatus for electronic advertising Download PDF

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Publication number
CN103208242B
CN103208242B CN 201210537727 CN201210537727A CN103208242B CN 103208242 B CN103208242 B CN 103208242B CN 201210537727 CN201210537727 CN 201210537727 CN 201210537727 A CN201210537727 A CN 201210537727A CN 103208242 B CN103208242 B CN 103208242B
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CN 201210537727
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CN103208242A (en )
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刘思诚
庄凯丞
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元太科技工业股份有限公司
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Abstract

本发明是有关于一种电子广告方法及其装置。 The present invention relates to an electronic advertisement distribution method and apparatus. 在此方法中,在电子装置执行工作功能时,累计因子的数量,并且判断此数量是否超过电子装置的预设值。 In this method, when the electronic apparatus performs work functions, the cumulative number of factors, and this determines whether the number of the electronic device exceeds a preset value. 若此数量超过预设值则显示广告,并根据广告的内容显示问题。 If this number exceeds a preset value is displayed ads, and display ads based on the content of the problem. 侦测回应于问题的答案的操作,并且若侦测到所述操作,执行非广告功能。 Detect Operation answers in response to the problem, and if detected the operation, the implementation of non-advertising functions.

Description

电子广告方法及其装置 Method and apparatus for electronic advertising

技术领域 FIELD

[0001] 本发明涉及一种广告方法及装置,特别涉及一种电子广告方法及电子装置。 [0001] The present invention relates to an advertising method and apparatus, and particularly relates to an electronic advertising method and an electronic device.

背景技术 Background technique

[0002] 电子纸显示器(electronic paper display)使用了大量的微胶囊(microcapsule),也就是电子墨水,可以如同光学元件般将电子内容显示在塑胶薄膜片上。 [0002] The electronic paper display (electronic paper display) using a large number of microcapsules (microcapsule), i.e. electronic ink, can be as an optical element as the electronic content displayed on a plastic film sheet. 各个微胶囊内的清澈溶液内含有多个带正电荷的白色粒子以及多个带负电荷的黑色粒子。 The clear solution within each of a plurality of microcapsules containing positively charged white particles and negatively charged black particles of the plurality. 当施加正电场或是负电场时,对应的粒子将移动至此微胶囊的顶端,使得使用者可以看到这些粒子,并使得显示片呈现白色或黑色的显示结果。 When a positive or negative electric field, the particles corresponding to this will move to the top of the microcapsules, so that the user can see these particles, and causes the display sheet presents the results display white or black.

[0003] 随着电子显示器技术的发展,电子纸显示器的例如高亮度、低电力消耗以及有弹性的特性已使得电子纸显示器被应用在各式各样的显示应用中,特别是应用在电子书上(electronic book,e-book)。 [0003] With the development of electronic display technology, such as electronic paper display high luminance, low power consumption and has elastic properties such that the electronic paper display has been used in a wide variety of display applications, particularly in the e-book application the (electronic book, e-book).

发明内容 SUMMARY

[0004] 本发明的目的在于,提供一种新的电子广告方法及其装置,所要解决的技术问题是使其当电子装置闲置一段预设时间或是电子装置即将执行特定功能时,即播放广告,并通过有关于所述广告的问题以及多个答案选项可以显示在广告之中或广告之后,以强制读者浏览广告的内容,从而可以加深使用者对于广告的印象,非常适于实用。 [0004] The object of the present invention is to provide a novel method and apparatus of an electronic advertisement, the technical problem to be solved is to make when the electronic device is idle for a predetermined time, or is about to perform a specific function of the electronic device, i.e., playing ads and by questions about the advertisement and multiple answer options can be displayed after the commercials or advertisements, to force the reader to view your ad content, so that users can deepen the impression for advertising, very suitable for practical use.

[0005] 本发明的目的及解决其技术问题是采用以下技术方案来实现的。 [0005] objects and to solve the technical problem of the invention is achieved by the following technical solutions. 为达到上述目的,依据本发明提供的一种电子广告方法,适用于电子装置。 To achieve the above object, an electronic advertising method according to the present invention provides for an electronic device. 在此方法中,在执行工作功能时,累计电子装置的因子的数量,以及判断此数量是否超过电子装置的预设值。 In this method, when performing the work function, the cumulative number of factors electronic device, and determining whether the number exceeds this predetermined value the electronic device. 若此数量超过预设值则显示广告,并根据广告的内容显示问题。 If this number exceeds a preset value is displayed ads, and display ads based on the content of the problem. 侦测回应于问题的答案的操作,并且若侦测到所述操作,执行非广告功能。 Detect Operation answers in response to the problem, and if detected the operation, the implementation of non-advertising functions.

[0006] 在本发明的一实施例中,所述因子包括电子书的翻页次数。 [0006] In an embodiment of the present invention, the number of factors including the electronic book page.

[0007] 在本发明的一实施例中,若所述数量超过预设值则显示广告的步骤包括暂停工作功能的执行并显示广告,以及在执行非广告功能的步骤包括再次执行所述非广告功能,其中所述非广告功能为工作功能。 [0007] In an embodiment of the present invention, the step of if the quantity exceeds the preset value comprises performing displaying advertisements suspend work function and display advertising, as well as performing in a non-advertisement step comprises re-perform the functions of the non-advertising function, wherein the function is non-advertising work function.

[0008] 在本发明的一实施例中,广告随着工作功能的安装而提供至电子装置,而所述工作功能包括电子书。 [0008] In an embodiment of the present invention, as the advertising installation feature is provided to the electronic device, an electronic book and the work function comprises.

[0009] 在本发明的一实施例中,所述方法还包括移除、平移或缩小所述广告,而所述移除、平移或缩小广告的步骤是依据问题的答案的正确情形来执行。 [0009] In an embodiment of the present invention, the method further comprises removing, or reducing translating the advertisement, and the removal or reduction step of translating is performed based advertising case where the correct answer to the question.

[0010] 在本发明的一实施例中,所述方法还包括显示问题的多个答案选项。 [0010] In an embodiment of the present invention, the method further comprises displaying a plurality of options for the answer to the problem.

[0011] 在本发明的一实施例中,所述操作是执行于多个答案选项的至少其中之一上。 [0011] In an embodiment of the present invention, the operation is performed on at least one of a plurality of answer options.

[0012] 在本发明的一实施例中,所述方法包括将报告发送至提供广告的内容服务器,其中此报告包括使用者的信息以及答案的信息。 [0012] In an embodiment of the present invention, the method includes transmitting the report to the advertising server provides the content, wherein the report includes information of the user information and answers.

[0013] 在本发明的一实施例中,所述方法还包括侦测执行于广告上的确认操作,其中当确认操作被侦测到时,执行显示问题以及答案选项的步骤。 [0013] In an embodiment of the present invention, the method further comprising detecting confirmation operation performed on the advertising, wherein when the confirmation operation is detected, the step of questions and answer choices display is performed.

[0014] 在本发明的一实施例中,在侦测回应于问题的答案的操作的步骤中,只启动触控式荧幕中的多个扫描线,而这些扫描线是位于这些答案选项的显示区域中。 [0014] In an embodiment of the present invention, in response to detection steps in answer to the question, a plurality of scan lines only start of the touch screen, while the scanning lines are located in these choices of answers display area.

[0015] 在本发明的一实施例中,在侦测回应于问题的答案的操作的步骤中,减少触控式荧幕上的多个被启动的扫描线的数量,其中这些被启动的扫描线是用来侦测执行于多个答案选项的至少其中之一上的操作。 [0015] In an embodiment of the present invention, the steps in response to detection of the answer, reducing the number of the plurality of the touch screen on the activated scan lines, wherein the scan is initiated line is used to detect perform operations on at least one of the plurality of answer options.

[0016] 在本发明的一实施例中,在播放广告、问题以及此问题的多个答案选项之前,电子装置更从内容服务器下载或是更新广告、问题以及此问题的答案选项的内容。 [0016] In an embodiment of the present invention, prior to play advertisements, a plurality of questions and answer choices for this problem, the electronic device further updates downloaded from the content server or advertisement, the content of the question and the choices of answers to this problem.

[0017] 在本发明的一实施例中,所述方法还包括从内容服务器下载或是更新广告以及问题的内容。 [0017] In an embodiment of the present invention, the method further comprises downloading or updating advertising content from the content server and issues.

[0018] 在本发明的一实施例中,电子装置包括电子纸显示装置。 [0018] In an embodiment of the present invention, the electronic apparatus comprising an electronic paper display device.

[0019] 本发明的目的及解决其技术问题还采用以下的技术方案来实现。 [0019] objects and solve the technical problem of the present invention also adopts the following technical solution to achieve. 为达到上述目的,依据本发明另外提供的一种电子广告方法,适用于电子装置。 To achieve the above object, an electronic advertising method according to the present invention further provides for the electronic device. 在此方法中,侦测用于执行系统功能的触发信号。 In this method, the detection trigger signal for performing system functions. 若侦测到触发信号,显示广告,并且根据广告的内容显示问题。 If the trigger signal is detected, display ads, and display ads based on the content of the problem. 侦测回应于问题的答案的操作,若侦测到所述操作,执行非广告功能。 In response to detecting the answer to operation. If the operation is detected, perform non-advertising functions.

[0020] 本发明的目的及解决其技术问题另外还采用以下技术方案来实现。 [0020] objects and to solve the technical problem of the present invention is also achieved by the following technical solution. 为达到上述目的,依据本发明提供的一种电子装置,包括显示器、输入装置、累计器以及广告模块。 To achieve the above object, according to the present invention provides an electronic device including a display, an input device, and an advertisement accumulator module. 累计器经组态用以在功能模块执行工作功能时累计电子装置的因子的数量。 Via accumulator configured to factor in the total number of functional modules to perform the work function of the electronic apparatus. 广告模块经组态用以判断数量是否超过电子装置的预设值,若数量超过电子装置的预设值则使显示器播放广告,并且根据广告的内容使显示器播放问题。 Advertisement module is configured to judge whether the number of the electronic device exceeds a preset value, if the quantity exceeds the preset value so that the electronic device is playing advertising display, and the display ads based on the content playback problems. 输入装置经组态用以侦测回应于问题的答案的操作,其中若侦测到操作则广告模块执行非广告功能。 The input device by detecting configuration to operate in response to the answer to the question, which if detected operating ad module performs non-advertising functions.

[0021] 在本发明的一实施例中,电子装置还包括功能模块,其经组态用以执行工作功能。 [0021] In an embodiment of the present invention, the electronic device further comprises a functional module that was configured to perform work functions.

[0022] 在本发明的一实施例中,功能模块还包括暂停工作功能的执行、使显示器播放广告以及再次执行非广告功能,其中所述非广告功能为工作功能。 [0022] In an embodiment of the present invention, the functional module further comprises performing work pause function, so that the display ad and performing non-advertising playback function again, wherein the non-advertising function operation function.

[0023] 在本发明的一实施例中,广告模块还包括移除、平移或缩小广告。 [0023] In an embodiment of the present invention, the advertisement module further comprising removing, or reducing translational ads.

[0024] 在本发明的一实施例中,广告模块以问题的答案的正确情形来执行移除、平移或缩小广告。 [0024] In an embodiment of the present invention, the advertising module in the correct answer to the question in the case of performing removal, or reduction translational ads.

[0025] 在本发明的一实施例中,广告模块还使得显示器播放问题的多个答案选项。 [0025] In an embodiment of the present invention, the advertisement module further problem such that the display displays the plurality of answer choices.

[0026] 在本发明的一实施例中,所述操作执行于多个答案选项的至少其中之一上。 [0026] In an embodiment of the present invention, the operation performed on at least one of a plurality of answer options.

[0027] 在本发明的一实施例中,电子装置还包括通信模块,其经组态用以连接内容服务器,并从内容服务器下载或更新在广告模块中的广告的内容、问题以及问题的答案选项。 [0027] In an embodiment of the present invention, the electronic device further includes a communication module configured to connect via a content server, and content of the ad in the ad module or update the content downloaded from the server, and answers questions options.

[0028] 在本发明的一实施例中,广告模块还发送报告至提供广告的内容服务器,其中报告包括使用者的信息以及答案的信息。 [0028] In an embodiment of the present invention, the advertisement module further transmits the report to the advertising server provides the content, wherein the report includes user information and information of the answer.

[0029] 在本发明的一实施例中,输入装置还组态用以侦测执行于广告上的确认操作,并且当确认操作被侦测到时,广告模块更组态用以使得显示器播放问题以及多个答案选项。 [0029] In an embodiment of the present invention, the input device further configured to detect the problem in the confirmation operation is performed on the advertisement, and when the confirmation operation is detected, the advertisement module further configured to cause the display to play and a plurality of answer options.

[0030] 在本发明的一实施例中,广告模块只启动触控式荧幕中的多个扫描线,其中这些扫描线是位于所述答案选项的显示区域中,或是减少触控式荧幕上的多个被启动的扫描线的数量,其中所述多个被启动的扫描线是用来侦测执行于多个答案选项的至少其中之一上的操作。 [0030] In an embodiment of the present invention, the advertisement module activates only the touch screen a plurality of scan lines, wherein the scan lines is a region located in the answer choices, or decrease the touch fluorescence on screen the number of the plurality of scanning line is started, wherein said plurality of scanning lines is started is used to detect the operation performed on at least one of a plurality of choices of answers.

[0031] 本发明的目的及解决其技术问题另外再采用以下技术方案来实现。 [0031] The objects and solve the technical problem of the invention to achieve an additional employs the following. 为达到上述发明目的,依据本发明另外提供的一种电子装置,包括显示器、输入装置、功能模块以及广告模块。 To achieve the above object, an electronic device according to the present invention further provides, including a display, an input device, and an advertisement module function block. 功能模块经组态用以执行系统功能以及发送触发信号。 Function module is configured to perform system functions and transmitting the trigger signal. 广告模块经组态用以在侦测到触发信号时,使得显示器播放广告,并且根据广告的内容显示问题。 Advertisement module is configured to detect when the trigger signal, so that the display displays the advertisement, and the advertisement based on the content display problem. 输入装置经组态用以侦测回应于问题的答案的操作,其中若侦测到操作,功能模块执行非广告功能。 The input device by detecting configuration to operate in response to the answer to the question, which if detected, functional module performs non-advertising functions.

[0032] 本发明与现有技术相比具有明显的优点和有益效果。 [0032] The prior art and the present invention has obvious advantages and beneficial effects compared. 借由上述技术方案,本发明电子广告方法及其装置至少具有下列优点及有益效果:本发明的电子广告方法及电子装置,当电子装置闲置一段预设时间或是电子装置即将执行特定功能时,即播放广告。 By the above aspect, an electronic advertisement method and apparatus of the present invention has at least the following advantages and beneficial effects: the electronic advertisement method and electronic device according to the present invention, when the electronic device is idle for a predetermined time or electronic device to perform a particular function coming, play ad. 有关于所述广告的问题以及多个答案选项可以显示在广告之中或广告之后,以强制读者浏览广告的内容,因而可以加深使用者对于广告的印象。 Questions about the advertisement and multiple answer options can be displayed after the commercials or advertisements, to force readers to browse the contents of the ad, so users can deepen the impression for advertising.

[0033] 综上所述,本发明是有关于一种电子广告方法及其装置。 [0033] In summary, the present invention relates to an electronic advertisement distribution method and apparatus. 在此方法中,在电子装置执行工作功能时,累计因子的数量,并且判断此数量是否超过电子装置的预设值。 In this method, when the electronic apparatus performs work functions, the cumulative number of factors, and this determines whether the number of the electronic device exceeds a preset value. 若此数量超过预设值则显示广告,并根据广告的内容显示问题。 If this number exceeds a preset value is displayed ads, and display ads based on the content of the problem. 侦测回应于问题的答案的操作,并且若侦测到所述操作,执行非广告功能。 Detect Operation answers in response to the problem, and if detected the operation, the implementation of non-advertising functions.

[0034] 上述说明仅是本发明技术方案的概述,为了能够更清楚了解本发明的技术手段,而可依照说明书的内容予以实施,并且为了让本发明的上述和其他目的、特征和优点能够更明显易懂,以下特举较佳实施例,并配合附图,详细说明如下。 [0034] The above description is only an overview of the technical solution of the present invention, in order to more fully understood from the present invention, but may be implemented in accordance with the contents of the specification, and in order to make the aforementioned and other objects, features and advantages of the present invention can be more apparent from the following Patent cited preferred embodiments accompanied with figures are described in detail below.

附图说明 BRIEF DESCRIPTION

[0035] 图1是根据本发明的一实施例所绘示的电子装置的方框图。 [0035] FIG. 1 is a block diagram of an electronic device according to an embodiment depicted in the embodiment of the present invention.

[0036] 图2是根据本发明的一实施例所绘示的电子广告方法的流程图。 [0036] FIG 2 is a flowchart of a method of the electronic advertisement according to an embodiment depicted in the embodiment of the present invention.

[0037] 图3是根据本发明的一实施例所绘示的电子广告方法的流程图。 [0037] FIG. 3 is a flowchart of the electronic advertisement method according to an embodiment depicted in the embodiment of the present invention.

[0038] 图4是根据本发明的一实施例所绘示的电子广告方法的例子的示意图。 [0038] FIG. 4 is a schematic diagram of an electronic advertisement method of the invention depicted in the example of embodiment illustrated embodiment.

[0039] 图5是根据本发明的一实施例所绘示的电子装置的方框图。 [0039] The embodiment depicted in FIG. 5 is a block diagram illustrating an electronic device according to an embodiment of the invention.

[0040] 图6是根据本发明的一实施例所绘示的电子广告方法的流程图。 [0040] FIG. 6 is a flowchart of the electronic advertisement method according to an embodiment depicted in the embodiment of the present invention.

[0041] 图7是根据本发明的一实施例所绘示的电子装置的方框图。 [0041] FIG. 7 is a block diagram illustrating an electronic apparatus according to an embodiment depicted in the embodiment of the present invention.

[0042] 图8是根据本发明的一实施例所绘示的电子广告方法的流程图。 [0042] FIG 8 is a flowchart of the electronic advertisement method according to an embodiment depicted in the embodiment of the present invention.

[0043]图9是根据本发明的第三个实施例所绘示的电子装置的方框图。 [0043] FIG. 9 is a block diagram illustrating an electronic device according to a third embodiment of the depicted embodiment of the present invention.

[0044] 图10是根据本发明的第三个实施例所绘示的电子广告方法的流程图。 [0044] FIG. 10 is a flowchart illustrating the electronic advertisement method according to a third embodiment of the depicted embodiment of the present invention.

[0045] 图11是根据本发明的第三个实施例所绘示的电子广告方法的流程图。 [0045] FIG. 11 is a flowchart of the electronic advertisement method according to a third embodiment of the present invention is depicted.

[0046] 10、40、50、70、90:电子装置 [0046] 10,40,50,70,90: the electronic device

[0047] 12、42:显示器 [0047] 12, 42: Display

[0048] 14:输入装置 [0048] 14: input means

[0049] 16、54、74:累计器 [0049] 16,54,74: accumulator

[0050] 18、58、76、96:广告模块 [0050] 18,58,76,96: advertising module

[0051] S202 〜S212、S302 〜S312、S602 〜S614、S802 〜S816、S1002 〜S1014、S1102 〜S1112:步骤 [0051] S202 ~S212, S302 ~S312, S602 ~S614, S802 ~S816, S1002 ~S1014, S1102 ~S1112: Step

[0052] 44:广告 [0052] 44: Advertising

[0053] 46:视窗 [0053] 46: Windows

[0054] 52、72、92:触控式荧幕 [0054] 52,72,92: touch-screen

[0055] 56、94:功能模块 [0055] 56,94: function module

[0056] 78:通信模块 [0056] 78: communication module

具体实施方式 detailed description

[0057] 为更进一步阐述本发明为达成预定发明目的所采取的技术手段及功效,以下结合附图及较佳实施例,对依据本发明提出的电子广告方法及其装置其具体实施方式、方法、步骤、结构、特征及其功效,详细说明如后。 [0057] To further elaborate the technical means and effects the present invention is predetermined to achieve the object of the invention taken in conjunction with the following drawings and preferred embodiments of the electronic advertisement according to the present invention provides a method and apparatus specific embodiments, the method step, structure, characteristics and efficacy, as will be described in detail.

[0058] 为了要保证广告所显示的内容能在读者脑中留下印象,本发明的实施例在播放广告时将随之播放与所述广告内容相关的问题。 [0058] In order to ensure that the content can be displayed advertisement impression readers brain, embodiments of the present invention, when playing the ad plays in the problems associated with the advertising content.

[0059] 所述广告包括可以用来使人们知道并说服人们购买的图片、符号等。 [0059] The advertisement includes can be used to make people aware and convince people to buy the pictures and symbols. 读者浏览此广告的内容及选取正确的答案选项。 Readers to browse the content of this ad and select the correct answer option. 而只有在选取到正确的答案选项时,电子装置才会回复原本播放的画面或是回复由读者所触发的系统功能。 And only when you select the correct answer options, the electronic device will reply to the original screen play or respond to system functions triggered by the reader.

[0060] 上述的广告、问题以及答案选项可以在读者闲置了所述电子装置一段时间之后显示。 After the show [0060] above advertising, question and answer choices can be idle for a period of time in the electronic reader device. 由于电子纸显示装置的永久显示特性,这些内容可以不需消耗额外的电力而持续地显示。 Since the permanent display characteristic of the electronic paper display content without consuming additional power can be continuously displayed. 当读者再次使用电子纸显示装置时,已在播放的广告即可以引起读者的注意,并且其显示的问题以及答案选项可以加深读者对于广告内容的印象,因而达到了较佳的广告效果。 Issue again when readers use an electronic paper display device, which can already draw the reader's attention in advertising broadcast, and display and answer choices can deepen the impression to the readers of advertising content, thus achieving a better advertising effect.

[0061] 第一个实施例 [0061] First embodiment

[0062] 图1是根据本发明的一实施例所绘示的电子装置的方块图。 [0062] FIG. 1 shows an electronic device is depicted a block diagram according to an embodiment of the present invention embodiment. 请参阅图1所示,电子装置10可以是例如电子纸显示装置、智能型手机、平板电脑或是其他任何具有触控式荧幕的电子装置。 Please refer to FIG. 1, the electronic device 10 may be, for example, an electronic paper display device, a smart phone, a tablet computer or any other electronic device having a touch screen. 电子装置10包括显示器12、输入装置14、累计器16,以及广告模块18,这些元件的功能将在以下篇幅分别进行描述。 The electronic device 10 includes a display 12, an input device 14, accumulator 16, and the advertisement module 18, these functional elements will be described in the following pages, respectively.

[0063] 显示器12是例如电子纸显示器(electronic paper display,EH))、液晶显示器(liquid crystal display,LCD)、发光二极管(light-emittingd1de,LED)、场发射显不器(field emiss1n display,FED)或是其他种类的显示器。 [0063] The monitor 12 is, for example, an electronic paper display (electronic paper display, EH)), liquid crystal display (liquid crystal display, LCD), light emitting diodes (light-emittingd1de, LED), field emitter substantially does not control (field emiss1n display, FED ) or other types of displays. 输入装置14是例如键盘、鼠标等用于侦测使用者操作的装置。 The input device 14 such as a keyboard, mouse or the like means for detecting a user operation. 输入装置14也可以是电阻式、电容式或是其他种类的触控感测装置。 The input device 14 may be a resistive, capacitive or other types of touch sensing apparatus. 输入装置14也可以与显示器12整合成触控式荧幕。 The input device 14 may be integrated with the display 12 as a touch screen.

[0064] 累计器16以及广告模块18可以是例如由逻辑电路元件所组成的硬件,或是储存于电子装置10中的存储器或是硬盘中的软件,而所述软件是可以载入电子装置10中的处理器,并执行本发明的实施例的电子广告方法的软件。 [0064] The advertisement module 16 and the accumulator 18 may be, for example, by a hardware logic circuit element consisting of, or stored in the memory 10 or the hard disk in the electronic device software, and the software can be loaded into the electronic device 10 the processor executes software and electronic advertisement method of the embodiment of the present invention.

[0065] 图2是根据本发明的一实施例所绘示的电子广告方法的流程图。 [0065] FIG 2 is a flowchart of a method of the electronic advertisement according to an embodiment depicted in the embodiment of the present invention. 请同时参阅图1及图2所示,根据本发明的实施例所提出的此方法可以应用于图1中所绘示的电子装置10。 Please also refer to FIG. 1 and shown in FIG. 2, according to this embodiment of the method of the present embodiment of the proposed invention may be applied to the electronic apparatus 1 depicted in FIG. 10. 根据本发明的实施例所提出的方法的步骤细节将辅以图1中的元件为参考来描述。 The details of the method steps of an embodiment of the present invention will be supported by the proposed element of FIG. 1 will be described by reference.

[0066] 首先,累计器16在电子装置10执行工作功能时累计其因子的数量(步骤S202)。 [0066] First, the accumulator 16 of its cumulative quantity factor (step S202) when the electronic device 10 performs operation function. 因此,广告模块18可以监视此数量并判断此数量是否超过预设值(步骤S204)。 Thus, the advertising module 18 may monitor this number and determines whether this number exceeds a preset value (step S204). 所述因子可以是例如电子书的翻页次数,但不限于此。 The factor may be, for example, an electronic book page number, but is not limited thereto.

[0067] 当此数量超过所述预设值时,广告模块18即播放广告(步骤S206),并且使得显示器12根据广告的内容来播放问题(步骤S208)。 [0067] When the amount exceeds the preset value, i.e., the advertising module 18 displays the advertisement (step S206), and causes the display 12 displays the problem based on the content of the advertisement (step S208). 广告的播放可以是涵盖原本显示器12所播放的整个画面或是部分的画面(例如画面的上缘、下缘、左侧或右侧等),如此一来可以引起使用者的注意,并且强制使用者在继续操作电子装置10之前必须先观赏广告。 Playing ads may encompass the entire original display screen 12 or a playback screen (e.g. on a screen edge, lower edge, left or right, etc.) of the part, a result can be a user's attention, and enforce who continued operation must watch the ad before the electronic device 10.

[0068] 同时,输入装置14持续侦测操作,而广告模块18判断是否侦测到回应于所述问题的答案的操作(步骤S210)。 [0068] Meanwhile, the input device 14 continuously monitors the operation, and the advertisement module 18 determines whether the detected response operation (step S210) to the answer to the question. 在本实施例中,上述的广告以及问题是同时播放的。 In the present embodiment, the above-described problem and ads played simultaneously. 然而,在另一实施例中,上述的广告以及问题也可以是顺序地播放。 However, in another embodiment, the above-described problems and ad may be played sequentially. 具体而言,在所述数量超过预设值时,将会先播放广告,而后当侦测到执行于所述广告上的操作时,再接着播放所述问题。 Specifically, when the quantity exceeds the predetermined value, the ad will play first, and then detects when the operation performed on the advertisement, and then resume playing the problem.

[0069] 在步骤S210中,若侦测到回应于所述问题的答案的操作时,广告模块18执行非广告功能(步骤S212)。 When [0069] In step S210, if operating in response to the detected answer to the question of non-advertisement advertising module 18 performs the function (step S212).

[0070] 请注意,上述工作功能是例如电子书或是其他可由电子装置10所执行的应用程序,并且,上述广告的内容可以是与由电子装置10所执行的工作功能相关联的。 [0070] Note that, the above work function, for example, an electronic book or other applications that may be executed by the electronic device 10, and the content of the advertisement may be a function of the work performed by the electronic device 10 is associated. 所述非广告功能是例如与所述工作功能相同的功能,或是另一个使用者欲执行的应用程序,但不限于此。 The non-advertising function, for example, the same functionality as the work function, the user or another application to be executed, but is not limited thereto. 除了所述非广告功能之外,电子装置10更可以根据问题的答案的正确情形来执行移除、平移或是缩小所述广告。 In addition to the non-advertising functions, the electronic device 10 can also be performed according to remove the correct answer to the question of the case, translating or zooming out of the advertisement.

[0071] 此外,在步骤S206中,当所述数量超过预设值时,广告模块18更可以暂停工作功能的执行,而若侦测到在步骤S212中的回应于所述问题的答案的操作时,即再次执行工作功能。 [0071] Further, in step S206, when the number exceeds a preset value, the advertising module 18 may further perform work pause function, and if detected in step S212 in response to operation of the answer to the question , that the implementation of the functions again.

[0072] 第二个实施例 [0072] Second embodiment

[0073] 在商业用途上,广告可以是在购买电子装置10时即内建于其中的。 [0073] In commercial use, the advertisement may be purchased in the electronic device 10 that is built therein. 也就是说,广告是储存在内建于电子装置10中的数据库,并在之后进行更新,以使得广告可以在适当的场合进行播放。 That is, the advertisement is stored in a database 10 built in the electronic apparatus, and after the update, so that the advertisement can be played where appropriate.

[0074] 详细来说明,图3是根据本发明的一实施例所绘示的电子广告方法的流程图。 [0074] will be described in detail, FIG. 3 is a flowchart of the electronic advertisement method according to an embodiment of the present invention is depicted. 请同时参阅图1及图3所示,根据本发明的实施例所提出的此方法可以应用于图1中的电子装置10。 Please also refer to FIG. 1 and shown in FIG. 3, according to this embodiment of the method of the present embodiment of the proposed invention may be applied to an electronic device 10 in FIG. 根据本发明的实施例所提出的方法的步骤细节将辅以图1中的元件为参考来描述。 The details of the method steps of an embodiment of the present invention will be supported by the proposed element of FIG. 1 will be described by reference.

[0075] 首先,当使用者停止操作电子装置10时,即会触发累计器16累计电子装置10的闲置时间(步骤S 302)。 [0075] First, when the user stops operation of the electronic device 10, i.e. triggers the electronic device 16 integrated accumulator idle time (step S 302) 10 a. 接着,广告模块18更监控此闲置时间,并判断此闲置时间是否超过预设值(步骤S304)。 Next, the advertisement module 18 further monitor this idle time, and determines whether the idle time exceeds this predetermined value (step S304).

[0076] 当此闲置时间超过预设值时,广告模块18使得显示器12播放广告、问题以及多个答案选项(步骤S306)。 [0076] When this idle time exceeds a preset value, the advertisement module 18 enables the display 12 displays the advertisements, and a plurality of question-answer (step S306). 广告的播放可以是涵盖原本显示器12所播放的整个画面或是部分的画面(例如画面的上缘、下缘、左侧或右侧等),如此一来才可以引起使用者的注意,并且强制使用者在继续操作电子装置10之前必须先观赏广告。 Playing ads may encompass the entire original display screen 12 or a playback screen (e.g. on a screen edge, lower edge, left or right, etc.) of the part, a result can cause the user's attention, and force users must continue to watch advertising before the electronic device 10. 问题和答案的选项可以是大众意见调查、市场调查或是其他任何有关于广告内容或是使用者的兴趣的问卷。 Questions and answers option is the public opinion surveys, market research or any other interests regarding advertising content or user questionnaire.

[0077]同时,输入装置14持续侦测操作,而广告模块18则判断是否侦测到在多个答案选项的其中之一上的操作(步骤S308)。 [0077] Meanwhile, the input device 14 continuously monitors the operation, and the advertisement module 18 determines whether the detected operation (step S308) on one of the plurality of choices of answers. 在本实施例中,上述的广告以及问题是同时播放的。 In the present embodiment, the above-described problem and ads played simultaneously. 然而,在另一实施例中,上述的广告以及问题也可以是顺序地播放。 However, in another embodiment, the above-described problems and ad may be played sequentially. 具体而言,在所述闲置时间超过预设值时,将会先播放广告,而后当侦测到执行于所述广告上的操作时,再接着播放所述问题。 Specifically, when the idle time exceeds a preset value, it will play before advertising, and then detects when the operation performed on the advertisement, and then resume playing the problem.

[0078] 在步骤S308中,若侦测到在这些答案选项上的操作时,广告模块18接着判断此操作所选取的答案选项是否正确(步骤S310)。 [0078] In step S308, if the detected operations on these choices of answers, the advertising module 18 determines this operation is then selected choice of answer is correct (step S310). 若所选取的答案选项是正确的,则广告模块18移除广告(步骤S312),并回复原本在显示器12上所播放的画面。 If the selected option is the correct answer, the ad module 18 to remove the ad (step S312), and return the original picture on the display 12 to play. 另一方面,若所选取的答案选项是错误的,则流程回到步骤S306,而广告模块18可以仍播放原本的广告、问题以及多个答案选项,或者,广告模块18也可以变为播放另一个广告、问题以及多个答案选项,但可不限于此。 On the other hand, if the selected answer choices are wrong, then the flow returns to step S306, and the advertising module 18 may still play the original ad, answer questions and multiple options, or advertising module 18 may also become another player an ad, answer questions and multiple options, but is not limited thereto.

[0079] 图4是根据本发明的一实施例所绘示的电子广告方法的例子的示意图。 [0079] FIG. 4 is a schematic diagram of an electronic advertisement method of the invention depicted in the example of embodiment illustrated embodiment. 请参阅图4所示,当电子装置40已闲置了一段预设时间后,关于车子的广告44在显示器42上播放,并且涵盖了原本播放的画面。 Please refer to FIG. 4, when the electronic device 40 has been idle for a predetermined period of time, about 44 car advertisement on the display 42 displays, and encompasses the original picture playback. 同时,包括了一个问题以及多个答案选项的视窗46也同时在广告44的下面部分播放。 At the same time, including a question and answer multiple window options also part of the 46 players under 44 in advertising. 问题:“请问这台车是哪个年份的? ”是与广告44所播放的车子相关联的问题。 Question: "? I ask this car which is the year of" problem associated with car advertising 44 played. 通过浏览广告44,读者可以轻易地选取“1975年之前”作为答案。 Browse through advertising 44, readers can easily select "before 1975" as the answer. 此问题可以加深读者对于广告44所呈现的内容的印象,并且达到较佳的广告效果。 This problem may deepen the readers the impression for content ads 44 presented, and achieve better advertising results.

[0080] 请注意,所述广告可以随着即将由电子装置所执行的功能而出现,或是随着即将由电子装置所播放的电子内容而出现。 [0080] Note that the advertisement may function as an electronic device about to be executed by the emergence of, or with the electronic content is about to be played by the electronic device occurs. 广告是随着所述功能的安装而提供至电子装置。 With the installation of the advertising function is provided to the electronic device. 以下将进行更进一步的描述。 As will be further described.

[0081] 第三个实施例 [0081] Third embodiment

[0082] 在商业用途上,电子装置的制造商或是合作内容的提供者或广告商可以提供多种免费或收费的应用程序或电子内容来给使用者下载。 [0082] on the commercial use of the electronic device manufacturer or content provider cooperation or advertisers can provide a variety of free and fee-based applications or to download electronic content to the user. 在提供免费或是折扣的内容时,内容的提供者可以用播放广告来做为交换条件。 In providing free or discounted content, content providers can use the player to do in exchange for advertising. 也就是说,广告可以在当使用者执行应用程序或者是观看电子内容的时候出现。 In other words, the ad can appear when a user executes the application program, or when viewing electronic content.

[0083] 图5是根据本发明的一实施例所绘示的电子装置的方框图。 [0083] The embodiment depicted in FIG. 5 is a block diagram illustrating an electronic device according to an embodiment of the invention. 图6是根据本发明的一实施例所绘示的电子广告方法的流程图。 6 is a flowchart electronic advertisement method according to an embodiment of the present invention is depicted. 请同时参阅图5及图6所示,电子装置50可以是例如电子纸显示装置、智能型手机、平板电脑或是其他任何具有触控式荧幕的电子装置。 Referring to FIGS. 5 and 6, electronic device 50 may be, for example, an electronic paper display device, a smart phone, a tablet computer or any other electronic device having a touch screen. 电子装置50包括触控式荧幕52、累计器54、功能模块56以及广告模块58。 The electronic device 50 includes a touch screen 52, the accumulator 54, the functional module 56 and an advertising module 58. 在本实施例中是以触控式荧幕52来作为示范性的工具,其可以用如同第一个实施例中提到的显示器以及输入装置来代换,但可不限于此。 Example 52 is a touch screen as an exemplary tool that can be used as the first display and input device according to the embodiment mentioned substitution, but in the present embodiment is not limited thereto. 根据本发明的实施例所提出的方法的步骤细节将辅以图5中的元件为参考来描述。 The details of the method steps of an embodiment of the present invention will be supported by the proposed elements of FIG. 5 is described with reference to.

[0084] 首先,电子装置50下载并安装功能至功能模块56,同时接收多个广告、问题以及答案选项(步骤S602)。 [0084] First, the electronic device 50 to download and install function to a functional module 56, simultaneously receiving a plurality of advertisements, question and answer choices (step S602). 所述功能可以是例如应用程序或是诸如报纸、杂志或电子书等。 The function may be, for example, or an application such as newspapers, magazines and the like, or an electronic book.

[0085] 当功能模块56执行所述功能时,即会触发累计器54开始累计电子装置50的闲置时间(步骤S604)。 [0085] When the functional module 56 performs the function of accumulator 54 is triggered to begin accumulating idle time of the electronic device 50 (step S604). 于是,广告模块58接着判断此闲置时间是否超过预设值(步骤S606)。 Accordingly, this advertisement module 58 then determines whether the idle time exceeds a preset value (step S606).

[0086]当此闲置时间超过预设值时,广告模块58使得触控式荧幕播放广告、问题以及多个问题的答案选项(步骤S608)。 [0086] When this idle time exceeds a preset value, the advertisement module 58 such that the touch screen displays the advertisement, questions and answers to questions plurality of options (step S608). 同时,触控式荧幕52持续侦测触控操作,而广告模块58判断是否侦测到在答案选项的其中之一上的触控操作(步骤S610)。 Meanwhile, the touch screen 52 continuously monitors the touch operation, and the advertising module 58 determines whether the detected touch operation on one of the answer choices (step S610).

[0087] 若触控式荧幕52侦测到在这些答案选项的其中之一上的触控操作时,广告模块58接着判断此操作所选取的答案选项是否正确(步骤S612)。 [0087] If the touch screen 52 detects a touch operation on one of these choices of answers, the advertising module 58 determines this operation is then selected choice of answer is correct (step S612). 若所选取的答案选项是正确的,则广告模块58移除广告(步骤S614),以回复原本在触控式荧幕52上所播放的画面。 If the selected option is the correct answer, the ad module 58 to remove the ad (step S614), to restore the original picture on the touch screen 52 to play. 若在步骤S610中没有侦测到触控操作,或是在步骤S612中所选取的答案选项是错误的时候,流程回到步骤S608。 If in step S610 does not detect touch operation, or in step S612, the selected answer choices are wrong, the flow returns to step S608.

[0088] 基于上述,使用者具有免费或是折扣的权限来使用所述功能,而内容的提供者可以从广告商处获得利益,同时广告商可以达到较佳的广告效果,进而实现了双赢的交易。 [0088] Based on the above, the user has a free or discounted rights to use the function, and content providers can benefit from advertisers at the same time, advertisers can achieve better advertising effectiveness, so as to realize a win-win transaction.

[0089] 第四个实施例 [0089] A fourth embodiment

[0090] 某些电子装置或是软件应用程序可以要求使用者在第一次使用时输入个人的信息,这也提供了内容提供者一个可以将使用者的答案与使用者的个人信息进行关联的机会。 [0090] Certain electronic devices or software applications can require users to enter personal information at the time of first use, it also offers content providers a user's personal information with the user's answers can be associated opportunity. 这些关联的信息可以帮助内容提供者来调查使用者的习惯并据以改善内容的服务。 Information of these associations can help content providers to investigate the habits of users and data services to improve the content. 以下将进行更进一步的描述。 As will be further described.

[0091] 图7是根据本发明的一实施例所绘示的电子装置的方框图。 [0091] FIG. 7 is a block diagram illustrating an electronic apparatus according to an embodiment depicted in the embodiment of the present invention. 图8是根据本发明的一实施例所绘示的电子广告方法的流程图。 8 is a flowchart of the electronic advertisement method according to an embodiment depicted in the embodiment of the present invention. 请同时参阅图7及图8所示,电子装置70可以是例如电子纸显示装置、智能型手机、平板电脑或是其他任何具有触控式荧幕的电子装置。 Please refer to FIG. 7 and FIG., The electronic device 70 may be, for example, an electronic paper display device, a smart phone, a tablet computer or any other electronic device having a touch screen 8. 电子装置70包括触控式荧幕72、累计器74、广告模块76以及通信模块78。 The electronic device 70 includes a touch screen 72, the accumulator 74, the advertisement module 76 and a communication module 78. 在本实施例中是以触控式荧幕72来作为示范性的工具,其可以用如同第一个实施例中提到的显示器以及输入装置来代换,但可不限于此。 Example 72 is a touch screen as an exemplary tool that can be used as a display and an input device mentioned in the first embodiment to substitute, but is not limited thereto in the present embodiment. 根据本发明的实施例所提出的方法的步骤细节将辅以图7中的元件为参考来描述。 The details of the method steps of an embodiment of the present invention will be set forth in FIG. 7 combined is described with reference to element.

[0092] 首先,广告模块76通过通信模块78来从内容服务器下载或是更新多个广告、问题以及问题的答案选项(步骤S802)。 [0092] First, the ad module 7678 to download content from the server through the communication module or update multiple ads, as well as issues of answer choices (step S802). 广告模块76可以是由制造商预先内建于电子装置70中的。 Advertisement module 76 in advance by the manufacturer may be built in the electronic device 70. 通信模块78可以是支持移动通信的无线模块,所述移动通信可以是例如全球移动通信系统(Global System forMobile communicat1ns,GSM)、个人手持式电话系统(PersonalHandy-phone System,PHS)、码分多址(Code Divis1n Multiple Access,CDMA)、无线保真(Wireless Fidelity,Wi_Fi)、全球微波互联接入(Worldwide Interoperabilityfor Microwave Access,WiMAX)等可以提供连接至内容服务器的无线网络。 The communication module 78 may be a module to support wireless mobile communication, the mobile communication may be, for example, Global System for Mobile communication system (Global System forMobile communicat1ns, GSM), Personal Handy-phone System (PersonalHandy-phone System, PHS), Code Division Multiple Access (Code Divis1n Multiple access, CDMA), wireless fidelity (wireless fidelity, Wi_Fi), worldwide Interoperability for microwave access (worldwide Interoperabilityfor microwave access, WiMAX), etc. may provide a connection to the content server of the wireless network.

[0093] 在使用者购买电子装置70之后,只要电子装置70是处于非关机状态下,广告模块76即可以通过通信模块78对内容服务器进行周期性地连接,以确认是否有更新过的电子内容可供下载。 [0093] After the user purchases the electronic device 70, as long as the electronic device 70 is in a non-off state, i.e., the advertising module 76 may be a content server through the communication module 78 is connected periodically to confirm whether the updated electronic content available for download. 若出现更新的内容,广告模块76即下载此更新的内容,并将此更新的内容储存至电子装置70的存储器或是硬盘中。 If the content update occurs, i.e., the advertising module 76 downloads the update, and the update content is stored to a memory or a hard disk 70 of the electronic device.

[0094] 因此,当使用者停止操作电子装置70时,即会触发累计器74开始累计电子装置70的闲置时间(步骤S804)。 [0094] Thus, when the user stops operation of the electronic device 70, accumulator 74 is triggered to begin accumulating idle time of the electronic device 70 (step S804). 于是,广告模块76接着判断此闲置时间是否超过预设值(步骤S806)。 Accordingly, this advertisement module 76 then determines whether the idle time exceeds a preset value (step S806).

[0095]当此闲置时间超过预设值时,广告模块76使得触控式荧幕72播放广告、问题以及多个问题的答案选项(步骤S808)。 [0095] When this idle time exceeds a preset value, the advertisement module 76 such that the touch screen 72 displays the advertisement, questions, and a plurality of options for the answer (step S808). 同时,触控式荧幕72持续侦测触控操作,而广告模块76判断是否侦测到在答案选项的其中之一上的触控操作(步骤S810)。 Meanwhile, the touch screen 72 continuously detects touch operation, and the advertisement module 76 determines whether to detect a touch operation on one of the choices of answers (step S810).

[0096] 若触控式荧幕72侦测到在答案选项的其中之一上的触控操作时,广告模块76接着判断此触控操作所选取的答案选项是否正确(步骤S812)。 [0096] If the touch screen 72 detects a touch operation on one of the answer choices, this advertisement module 76 then determines the touch operation selected choice of answer is correct (step S812). 若所选取的答案选项是正确的,则广告模块76移除广告(步骤S814),以回复原本在触控式荧幕72上所播放的画面。 If the selected choice of answer is correct, removing the advertisement advertising module 76 (step S814), to restore the original picture on the touch screen 72 for playback. 若在步骤S810中没有侦测到触控操作,或是在步骤S812中所选取的答案选项是错误的时候,流程回到步骤S808。 If in step S810 does not detect touch operation, or in step S812, the selected answer choices are wrong, the flow returns to step S808.

[0097] 除了移除所述广告之外,广告模块76同时将报告发送至提供广告内容的内容服务器,而此报告包括使用者所选取的答案选项以及使用者的个人信息(步骤S816)。 [0097] In addition to removing the outside advertisement, advertisement module 76 simultaneously sends the report to the content server for providing advertising content, and this report includes a user selected options and user answers personal information (step S816). 因此,关于使用者行为的有用信息可以由内容提供者所获得。 Therefore, useful information about user behavior can be obtained by the content provider.

[0098] 上述方法可以应用在大众意见调查、市场调查或是其他任何种类的调查,而回传至内容提供者的所述报告可以帮助制造商、内容提供者或是广告商来做更进一步的调查。 [0098] The method can be applied in public opinion surveys, market research or any other kind of investigation, and the report back to the content provider can help manufacturers, content providers or advertisers to do further survey.

[0099] 第五个实施例 [0099] The fifth embodiment

[0100] 在本实施例中,当使用者对电子书进行翻页的次数达到预设值时,即播放广告、问题以及问题的答案选项。 [0100] In this embodiment, when the number of users of e-books to flip reaches a preset value, that player answers advertising options, issues and problems. 广告的播放可以帮助使用者在阅读电子书时可以稍做休息,并且,此广告的内容以及问题可以是与所述电子书上已阅读过的页面相关联,或是与内容提供者所提供的调查相关联。 Play ads can help users when reading e-books may be slightly off, and the content of the ad and the problems with the e-book may have read the page associated with a content provider or provided investigation is associated. 因此,可以达到较佳的广告效果。 Thus, advertising can achieve better results.

[0101] 图9是根据本发明的第三个实施例所绘示的电子装置的方框图。 [0101] FIG. 9 is a block diagram illustrating an electronic device according to a third embodiment of the depicted embodiment of the present invention. 图10是根据本发明的第三个实施例所绘示的电子广告方法的流程图。 10 is a flowchart illustrating the electronic advertisement method according to a third embodiment of the depicted embodiment of the present invention. 请同时参阅图9与图10所示,电子装置90可以是例如电子纸显示装置、智能型手机、平板电脑或是其他任何具有触控式荧幕的电子装置。 Please refer to FIG. 9 and 10 at the same time, the electronic device 90 may be, for example, an electronic paper display device, a smart phone, a tablet computer or any other electronic device having a touch screen. 电子装置90包括触控式荧幕92、功能模块94以及广告模块96。 The electronic device 90 includes a touch screen 92, the function module 94 and the advertisement module 96. 在本实施例中是以触控式荧幕92来作为示范性的工具,其可以用如同第一个实施例中提到的显示器以及输入装置来代换,但可不限于此。 Example 92 is a touch screen as an exemplary tool that can be used as a display and an input device mentioned in the first embodiment to substitute, but is not limited thereto in the present embodiment. 根据本发明所提出的方法的步骤细节将辅以图9中的元件为参考来描述。 The details of the steps of the proposed method will be supported by the present invention in FIG. 9 described with reference to the elements.

[0102] 首先,功能模块94播放电子书中的多个页面的其中之一(步骤S1002)。 [0102] First, the function module 94 displays one of the plurality of pages in an electronic book (step S1002). 此电子书可以是例如先前安装在功能模块94上的应用程序,而电子书的内容也可以在安装应用程序时储存在电子装置90上,或是也可以在每次使用者执行应用程序时进行更新,但可不限于此。 This e-book can be, for example, an application previously installed on the functional module 94, and the contents of the e-book may be stored on the electronic device 90 when installing an application, or may be performed each time a user executes an application program updating, but is not limited thereto.

[0103] 当使用者阅读此电子书时,功能模块94累计此电子书的翻页次数(步骤S1004),并且判断此次数是否超过预设值(步骤S1006)。 [0103] When the user eBook reader, this function block 94 the accumulated number of times the electronic book page (step S1004), and determines whether this number exceeds a preset value (step S1006). 在一实施例中,上述的次数可以是由功能模块94所预设的固定预设值(例如5或10)。 In one embodiment, the above-described number may be preset by the function block 94 fixed predetermined value (e.g. 5 or 10). 在另一实施例中,此次数也可以是根据所述电子书的章节或是段落所决定的各式各样的值。 In another embodiment, this number may be widely varied according to the value of the e-book sections or paragraphs determined. 举例而言,此次数可以是根据每一章节的页数来决定,如此一来可使得广告可以在使用者阅读完一个章节后,尚未进入下一个章节时进行播放。 For example, this may be determined according to the number of pages in each chapter, so that the ads can result in the user finished reading a chapter, play has not been entered when the next chapter.

[0104]当所述次数超过预设值时,广告模块96使得触控式荧幕92播放广告、问题以及多个问题的答案选项(步骤S1008)。 [0104] When the frequency exceeds a preset value, advertisement module 96 such that the touch screen 92 displays the advertisement, questions, and a plurality of options for the answer (step S1008). 同时,触控式荧幕92持续侦测触控操作,而广告模块96判断是否侦测到在答案选项的其中之一上的触控操作(步骤S1010)。 Meanwhile, the touch screen 92 continuously detects touch operation, and the advertisement module 96 determines whether to detect a touch operation on one of the choices of answers (step S1010).

[0105] 若触控式荧幕92侦测到在答案选项的其中之一上的触控操作时,广告模块96接着判断此触控操作所选取的答案选项是否正确(步骤S1012)。 [0105] If the touch screen 92 detects a touch operation on one of the answer choices, this advertisement module 96 then determines the touch operation selected choice of answer is correct (step S1012). 若所选取的答案选项是正确的,则广告模块96移除广告(步骤S1014),以回复原本在触控式荧幕92上所播放的画面。 If the selected option is the correct answer, the ad module 96 to remove the ad (Step S1014), to restore the original picture on the touch screen 92 to play. 若在步骤S1010中没有侦测到触控操作,或是在步骤S1012中所选取的答案选项是错误的时候,流程回到步骤S1008。 If in step S1010 does not detect touch operation, or in step S1012 in the selected answer choices are wrong, the flow returns to step S1008.

[0106] 第六个蜜施例 [0106] The sixth embodiment honey

[0107] 在本实施例中,当使用者执行例如启动电子装置或是关闭电子装置的系统功能时,即播放广告、问题以及问题的多个答案选项。 A plurality of answer options [0107] In the present embodiment, when the user performs an electronic device such as a promoter or off functions of an electronic device system, i.e. playing ads, and the problem is. 因而可以达到较佳的广告效果。 It is possible to achieve better advertising effect.

[0108] 图11是根据本发明的第三个实施例所绘示的电子广告方法的流程图。 [0108] FIG. 11 is a flowchart of the electronic advertisement method according to a third embodiment of the present invention is depicted. 请同时参阅图9与图11所示,本实施例中的方法也可以适用于图9中的电子装置90。 Please also refer to FIG. 9 and FIG. 11, in the present embodiment, the method may be applied to an electronic device 90 in FIG. 9. 根据本发明所提出的方法的步骤细节将辅以图9中的元件为参考来描述。 The details of the steps of the proposed method will be supported by the present invention in FIG. 9 described with reference to the elements.

[0109] 首先,广告模块%侦测用于执行由功能模块94所提供的系统功能的触发信号(步骤S1102)。 [0109] First, the ad detection module for performing% trigger system functions provided by the function block 94 (step S1102). 所述系统功能可以是例如启动功能、关闭功能、闲置功能、睡眠功能或是休眠功能。 The system functions may be, for example, start, shutdown function, the function idle, or sleep function sleep function. 此系统功能可以是由电子装置90的硬件按键所触发,或是由电子装置90中的触控式荧幕92所显示的软件按键及功能物件所触发,但不限于此。 This system function can be triggered by the electronic device 90 is a hardware key, and function keys or software object by the electronic device 90 of the touch screen display 92 is triggered, but is not limited thereto.

[0110] 广告模块96判断是否侦测到触发信号(步骤S1104)。 [0110] Ad module 96 determines whether the trigger signal is detected (step S1104). 当侦测到触发信号时,广告模块96使得触控式荧幕92播放广告(步骤S1106),并且根据广告的内容播放问题(步骤S1108)。 When the trigger signal is detected, the advertisement module 96 such that the touch screen 92 displays the advertisement (step S1106), and issues the ad based on the content playback (step S1108).

[0111] 请注意,在另一实施例中,触发系统功能与播放告前之间可以安插短暂的空档。 [0111] Note that in another embodiment, the trigger may be interposed between transient system function and the neutral report before playing. 因此,当侦测到触发信号时,广告模块96首先累计电子装置的因子的数量,接着,当此数量超过预设值时,广告模块96使得触控式荧幕92播放广告、问题以及问题的多个答案选项。 Thus, when the trigger signal is detected, the cumulative number of the advertisement module 96 first factor of the electronic device, then, when this number exceeds a preset value, advertisement module 96 such that the touch screen 92 displays the advertisement, and the problem of multiple answer options.

[0112] 再次回到步骤S1106,在播放广告及问题的同时,触控式荧幕92持续侦测触控操作,而广告模块96则判断是否侦测到回应于此问题的答案的操作(步骤S1110)。 [0112] Returning again to step S1106, while playing advertising and issues, touch screen 92 continuously monitors the touch operation, and the advertising module 96 determines whether the detected response to this answer to the question of the operation (step S1110).

[0113] 若侦测到此操作,广告模块96即执行非广告功能(步骤S1110)。 [0113] When this detection operation, i.e., advertisement module 96 performs the function of non-advertisement (step S1110). 此非广告功能可以是例如使用者欲执行的应用程序,但不限于此。 This function may be, for example, non-advertising an application the user wants to perform, but is not limited thereto.

[0114] 请注意,为了要节省触控式荧幕的电力消耗,可以在播放广告、问题以及答案选项时减少在触控式荧幕上用来侦测触控操作的扫描线。 [0114] Note that in order to save power consumption of the touch screen can be reduced on the touch screen used to detect touch operation of scanning lines when playing the ad, answer questions and options. 具体而言,在一实施例中,电子装置可以只启动在答案选项的播放范围内的触控式荧幕的扫描线,使其可侦测在这些答案选项上的触控操作。 Specifically, in one embodiment, the electronic device may only start the scanning lines in the touch screen displays a range of options for the answer, it can detect the touch operation on these choices of answers. 在另一实施例中,电子装置可以减少在触控式荧幕上的扫描线的数量,使其可侦测执行于多个答案选项的至少其中之一上的触控操作。 In another embodiment, the electronic device may reduce the number of scanning lines on the touch screen, it can detect a touch operation performed on at least one of a plurality of choices of answers. 所述方法可以应用于上述的所有实施例中,以减少电子装置的电力消耗。 The method may be applied to all the above embodiments, the electronic device to reduce power consumption.

[0115] 综上所述,在本发明的实施例中的电子广告方法及电子装置中,当电子装置闲置一段预设时间或是电子装置执行特定功能时,即播放广告,而此广告是预先安装于电子装置中,或是由电子装置所即时更新的。 [0115] In summary, the electronic advertisement distribution method, and an electronic apparatus in the embodiment of the present invention, when the electronic device is idle for a predetermined time or electronic device to perform a specific function, i.e. playing ads, and this is pre-ad attached to the electronic device, the electronic device or real-time updates. 与广告同时播放的问题强制使用者浏览广告的内容,因而可以加深使用者对于广告的印象。 The problem with the ad while playing force the user to browse the content of the ad, so users can deepen the impression for advertising. 此外,所述答案以及使用者的个人信息可以进行结合并回传至内容提供者,此可帮助调查使用者的习惯。 In addition, the answers and the user's personal information can be combined and transmitted back to the content provider, this survey can help the user's habits. 因而获得较佳的广告效率以及调查结果。 Therefore get better advertising efficiency and findings.

[0116] 以上所述,仅是本发明的较佳实施例而已,并非对本发明作任何形式上的限制,虽然本发明已以较佳实施例揭露如上,然而并非用以限定本发明,任何熟悉本专业的技术人员,在不脱离本发明技术方案范围内,当可利用上述揭示的技术内容作出些许更动或修饰为等同变化的等效实施例,但凡是未脱离本发明技术方案内容,依据本发明的技术实质对以上实施例所作的任何简单修改、等同变化与修饰,均仍属于本发明技术方案的范围内。 [0116] The above are only preferred embodiments of the present invention only, not limitation of the present invention in any form, although the invention has been disclosed above by the preferred embodiments, but not intended to limit the present invention, anyone familiar with Those skilled in the art, without departing from the scope of the technical solution of the present invention, when the content of the above techniques can be used to make minor modifications disclosed as equivalent variations or modifications equivalent embodiments, but all without departing from the technical content of the present invention, according to technical essence of the invention is a simple modification of any of the above embodiments made equivalent modifications and variations, provided they fall within the scope of the present invention.

Claims (36)

  1. 1.一种电子广告方法,其特征在于其适用于电子装置,该方法包括以下步骤: 在执行工作功能时,累计该电子装置的因子的数量; 判断该数量是否超过该电子装置的预设值; 若该数量超过该预设值则显示广告; 根据该广告的内容显示问题; 侦测回应于该问题的答案的操作;以及若侦测到该操作,执行非广告功能, 其中该因子包括电子书的翻页次数, 其中该方法还包括显示该问题的多个答案选项, 其中侦测回应于该问题的该答案的该操作的步骤包括: 只启动触控式荧幕中的多个扫描线,其中该些扫描线是位于该些答案选项的显示区域中。 An electronic advertising method, characterized in that it applies to an electronic device, the method comprising the steps of: in performing the work function, the cumulative number of factors the electronic device; determining whether the number exceeds the preset value of the electronic device ; if the amount exceeds the preset value is displayed advertisement; display issues based on the content of the advertisement; in response to detecting answer to the question of the operation; and if the operation is detected, perform non-advertising functions, including the electronic factor page number of the book, wherein the method further comprises displaying a plurality of options for the answer to the question, wherein in response to detecting the answer to the question of the step of the operation comprising: a plurality of scan lines only start of the touch screen wherein the plurality of the plurality of scan lines located in the display area answer option.
  2. 2.根据权利要求1所述的电子广告方法,其特征在于若该数量超过该预设值则显示该广告的步骤包括: 暂停该工作功能的执行并显示该广告;以及其中该非广告功能与该工作功能相同。 2. The electronic advertising method according to claim 1, characterized in that if the quantity exceeds the preset value is displayed in the advertisement step comprises: pause execution of the operation function and displays the advertisement; and wherein the functional and non-advertising the same work function.
  3. 3.根据权利要求1所述的电子广告方法,其特征在于该广告随着该工作功能的安装而提供至该电子装置。 The electronic advertising method according to claim 1, wherein the advertisement is mounted with the work function is provided to the electronic device.
  4. 4.根据权利要求1所述的电子广告方法,其特征在于该工作功能包括电子书。 4. The electronic advertising method according to claim 1, characterized in that the work function comprises an electronic book.
  5. 5.根据权利要求1所述的电子广告方法,其特征在于还包括移除、平移或缩小该广告。 The electronic advertising method according to claim 1, characterized by further comprising removing, or reducing translating the advertisement.
  6. 6.根据权利要求5所述的电子广告方法,其特征在于移除、平移或缩小该广告的步骤是依据该问题的该答案的正确情形来执行。 6. The electronic advertising method according to claim 5, characterized in that the removal, the step of translating the advertisement or reduction is performed based on the case where the correct answer to the question.
  7. 7.根据权利要求1所述的电子广告方法,其特征在于该操作执行于该些答案选项的至少其中之一上。 The electronic advertising method according to claim 1, characterized in that on at least one of the operations performed on the plurality of answer options.
  8. 8.根据权利要求7所述的电子广告方法,其特征在于侦测回应于该问题的该答案的该操作的步骤包括: 减少该触控式荧幕上的多个被启动的扫描线的数量,其中该些启动的扫描线是用来侦测执行于该些答案选项的至少其中之一上的该操作。 The electronic advertising method according to claim 7, wherein the detecting step in response to the problem of the operation of the answer comprises: reducing the number of the plurality of touch screen on the scanning line is initiated , wherein the plurality of scan lines start is used to detect perform the operation on at least one of the answers to some of the options.
  9. 9.根据权利要求1所述的电子广告方法,其特征在于还包括: 侦测执行于该广告上的确认操作,其中当该确认操作被侦测到时,执行显示该问题以及该些答案选项的步骤。 The electronic advertising method according to claim 1, characterized by further comprising: performing detection on the advertisement on the confirmation operation, wherein when the confirmation operation is detected, the display is performed and the plurality of answer options problem A step of.
  10. 10.根据权利要求1所述的电子广告方法,其特征在于还包括: 将报告发送至提供该广告的内容服务器,其中该报告包括使用者的信息以及答案的信息。 10. The electronic advertisement method according to claim 1, characterized by further comprising: transmitting to the advertisement server provides content report, wherein the report includes information of the user information and answers.
  11. 11.根据权利要求1所述的电子广告方法,其特征在于还包括: 从内容服务器下载或更新该广告的内容或是该问题。 The electronic advertising method according to claim 1, characterized by further comprising: downloading or updating the content of the advertisement or the content server problem.
  12. 12.根据权利要求1所述的电子广告方法,其特征在于该电子装置为电子纸显示装置。 12. The electronic advertisement method according to claim 1, characterized in that the electronic device is an electronic paper display apparatus.
  13. 13.一种电子广告方法,其特征在于其适用于电子装置,该方法包括以下步骤: 侦测用于执行系统功能的触发信号; 若侦测到该触发信号,显示广告; 根据该广告的内容显示问题; 侦测回应于该问题的答案的操作;以及若侦测到该操作,执行非广告功能, 其中该系统功能包括启动功能、关闭功能、闲置功能、睡眠功能或是休眠功能, 其中若侦测到该触发信号,显示该广告的步骤包括: 在侦测到该触发信号之后,累计该电子装置的因子的数量; 判断该数量是否超过该电子装置的预设值;以及当该数量超过该预设值时,显示该广告, 其中该方法还包括显示该问题的多个答案选项, 其中侦测回应于该问题的该答案的该操作的步骤包括: 只启动触控式荧幕中的多个扫描线,其中该些扫描线是位于该些答案选项的显示区域中。 13. An electronic advertising method, characterized in that it applies to an electronic device, the method comprising the steps of: detecting a trigger for performing system functions; if the trigger signal is detected, the display ads; ad based on the content of the display problem; detecting response operation in answer to the question is; and if detected the operation, the implementation of non-advertising functions, the system features including boot capability, turn off the function, idle function, sleep function or the sleep function, which if detecting the trigger signal, the step of displaying the advertisement comprises: after detecting the trigger signal, the cumulative number of factors electronic device; determining whether the number of the electronic device exceeds a preset value; and when the amount exceeds when the preset value, the ad is displayed, wherein the method further includes displaying a plurality of answer options to the problem, which in response to detection steps of the operation to the answer to this question include: touch screen only start in a plurality of scan lines, wherein the plurality of scan lines are located some answers option display area.
  14. 14.根据权利要求13所述的电子广告方法,其特征在于该因子包括该电子装置的闲置时间。 The electronic advertising method according to claim 13, wherein the factor comprises idle time of the electronic device.
  15. 15.根据权利要求13所述的电子广告方法,其特征在于还包括移除、平移或是缩小该广告。 The electronic advertising method according to claim 13, characterized by further comprising removing, or translating the ad reduced.
  16. 16.根据权利要求15所述的电子广告方法,其特征在于移除、平移、缩小该广告的步骤是根据该问题的该答案的正确情形来执行。 16. The electronic advertisement method according to claim 15, characterized in that the removal, translation, reduction step the advertisement is performed according to the correct answer to the case of this problem.
  17. 17.根据权利要求13所述的电子广告方法,其特征在于该操作是执行于该些答案选项的至少其中之一上。 17. The electronic advertisement method according to claim 13, characterized in that the operation is performed in at least one of the plurality of choices of answers.
  18. 18.根据权利要求17所述的电子广告方法,其特征在于侦测回应于该问题的该答案的该操作的步骤包括: 减少该触控式荧幕上的多个被启动的扫描线的数量,其中该些被启动的扫描线是用来侦测执行于该些答案选项的至少其中之一上的该操作。 18. The electronic advertising method according to claim 17, wherein the detecting step in response to the problem of the operation of the answer comprises: reducing the number of the plurality of touch screen on the scanning line is initiated , wherein the plurality of scan lines is started is used to detect perform the operation on at least one of the answers to some of the options.
  19. 19.根据权利要求13所述的电子广告方法,其特征在于还包括: 侦测执行于该广告上的确认操作,其中当该确认操作被侦测到时,执行显示该问题以及该些答案选项的步骤。 The electronic advertising method according to claim 13, characterized by further comprising: performing detection on the advertisement on the confirmation operation, wherein when the confirmation operation is detected, the display is performed and the plurality of answer options problem A step of.
  20. 20.根据权利要求13所述的电子广告方法,其特征在于还包括: 将报告发送至提供该广告的内容服务器,其中该报告包括使用者的信息以及答案的信息。 20. The electronic advertisement method according to claim 13, characterized by further comprising: transmitting to the advertisement server provides content report, wherein the report includes information of the user information and answers.
  21. 21.根据权利要求13所述的电子广告方法,其特征在于还包括: 从内容服务器下载或更新该广告的内容或是该问题。 21. The electronic advertisement method according to claim 13, characterized by further comprising: downloading or updating the content of the advertisement or the content server problem.
  22. 22.根据权利要求13所述的电子广告方法,其特征在于该电子装置为电子纸显示装置。 22. The electronic advertisement method of claim 13, wherein the electronic device is an electronic paper display apparatus.
  23. 23.一种电子装置,其特征在于其包括: 显示器; 功能t吴块; 累计器,经组态用以在该功能模块执行工作功能时累计该电子装置的因子的数量; 广告模块,经组态用以判断该数量是否超过该电子装置的预设值,若该数量超过该电子装置的该预设值则使该显示器播放广告,并且根据该广告的内容使该显示器播放问题;以及输入装置,经组态用以侦测回应于该问题的答案的操作,其中若侦测到该操作则该功能模块执行非广告功能, 其中该因子包括电子书的翻页次数, 其中该广告模块模更使得该显示器播放该问题的多个答案选项, 其中该广告模块只启动触控式荧幕中的多个扫描线,其中该些扫描线位于该些答案选项的显示区域中。 23. An electronic device, characterized in that it comprises: a display; Wu t Function block; accumulator, the accumulated number configured for the time factor in the implementation of the functions of the functional module of the electronic device; advertising module, the group state for judging whether the number exceeds the preset value of the electronic device, if the quantity exceeds the predetermined value of the electronic device is such that the display displays the advertisement, and the problem that the display displays the contents of the advertisement; and an input means , the configuration for detecting the operation in response to the answer to the question, which detects if the operation is the function module to perform non-advertising functions, the factors include the number of page e-book, in which the advertising module mold more such that the display displays the plurality of answer options to this problem, wherein the advertisement module only start touch screen a plurality of scan lines, wherein the plurality of scan lines located in the display region of the plurality of response options.
  24. 24.根据权利要求23所述的电子装置,其特征在于若该数量超过该预设值时,该功能模块更组态用以暂停该工作功能的执行,并且其中该非广告功能与该工作功能相同。 24. The electronic device according to claim 23, wherein if the quantity exceeds the predetermined value, the function module is further configured to suspend execution of the work function and wherein the function of the non-advertising operation function the same.
  25. 25.根据权利要求23所述的电子装置,其特征在于该广告随着该工作功能的安装而提供至该广告模块。 25. The electronic device according to claim 23, wherein the advertisement is mounted with the work function is provided to the advertisement module.
  26. 26.根据权利要求23所述的电子装置,其特征在于该工作功能包括电子书。 26. The electronic device according to claim 23, characterized in that the work function comprises an electronic book.
  27. 27.根据权利要求23所述的电子装置,其特征在于该广告模块更组态用以移除、平移或是缩小该广告。 27. The electronic device according to claim 23, wherein the advertisement module is further configured to remove, or reduce the translation of the ad.
  28. 28.根据权利要求27所述的电子装置,其特征在于该广告模块依据该问题的该答案的正确情形来执行移除、平移或缩小该广告。 28. The electronic device according to claim 27, wherein the advertisement module performs properly removed according to the case this answer the question, or reduce the translation of ad.
  29. 29.根据权利要求23所述的电子装置,其特征在于该输入装置更组态用以侦测执行于该广告上的确认操作,并且当该确认操作被侦测到时,该广告模块更组态用以使得该显示器播放该问题以及该些答案选项。 29. The electronic device according to claim 23, wherein the input device further configured to detect a confirmation operation performed on the advertisement, and when the confirmation operation is detected, the advertisement module further groups so that the display state to play the question and answer some of the options.
  30. 30.根据权利要求23所述的电子装置,其特征在于该操作执行于该些答案选项的至少其中之一上。 30. The electronic device according to claim 23, characterized in that on at least one of the operations performed on the plurality of choices of answers.
  31. 31.根据权利要求30所述的电子装置,其特征在于该广告模块减少该触控式荧幕上的多个被启动的扫描线的数量,其中该些被启动的扫描线是用来侦测执行于该些答案选项的至少其中之上的该操作。 31. The electronic device according to claim 30, wherein the advertisement module to reduce the number of the plurality of the touch screen on the activated scan lines, wherein the plurality of scanning lines is started is used to detect the option to perform at least some answers to the operation in which over.
  32. 32.根据权利要求23所述的电子装置,其特征在于还包括: 通信模块,经组态用以连接内容服务器,并从该内容服务器下载或更新在该广告模块中的该广告的该内容、该问题以及该问题的该些答案选项。 32. The electronic device according to claim 23, characterized by further comprising: a communication module configured to connect via a content server, and to download or update the contents of the advertisement module of the advertisement from the content server, the question and answer some options for the problem.
  33. 33.根据权利要求23所述的电子装置,其特征在于该广告模块更发送报告至提供该广告的内容服务器,其中该报告包括使用者的信息以及答案的信息。 33. The electronic device according to claim 23, wherein the advertisement module further reporting to the advertisement providing server, wherein the report includes information of the user information and answers.
  34. 34.根据权利要求23所述的电子装置,其特征在于该电子装置包括电子纸显示装置。 34. The electronic device according to claim 23, wherein the electronic device comprises an electronic paper display device.
  35. 35.一种电子装置,其特征在于其包括: 显示器; 功能模块,经组态用以执行系统功能以及发送触发信号; 广告模块,经组态用以在侦测到该触发信号时,使该显示器播放广告,并且根据该广告的内容显示问题;以及输入装置,经组态用以侦测回应于该问题的答案的操作,其中若侦测到该操作,该功能模块执行非广告功能, 其中该系统功能包括启动功能、关闭功能、闲置功能、睡眠功能或是休眠功能, 其中该电子装置还包括: 累计器,经组态用以在侦测到该触发信号后累计该电子装置的因子的数量,其中该广告模块更判断该数量是否超过该电子装置的预设值,并且在该数量超过该电子装置的该预设值时使该显示器播放该广告, 其中该广告模块模更使得该显示器播放该问题的多个答案选项, 其中该广告模块只启动触控式荧幕中的多个扫描线,其中该 35. An electronic device, characterized in that it comprises: a display; function module, configured to perform system functions by sending a trigger signal, and; advertising module configured to warp when it detects the trigger signal, so that playing ads display, and displays the advertisement based on the content of the problem; and an input means configured for detecting by operating in response to the answer to the question, wherein when detecting that the operation of the function module performs the non-advertising function, wherein the system functions include start, shutdown function, the function idle, or sleep function sleep function, wherein the electronic device further comprising: accumulator, the accumulated factor for the configuration of the electronic device after the trigger signal is detected number, wherein the advertisement module further determines whether the number exceeds the preset value of the electronic device, and makes the display displays the advertisement when the quantity exceeds the predetermined value of the electronic device, wherein the advertisement module further mold so that the display play the issue of more than one answer options, the advertisement module only start plurality of scan lines touch screen, where the 些扫描线位于该些答案选项的显示区域中。 These scan lines located some answers option display area.
  36. 36.根据权利要求35所述的电子装置,其特征在于该因子包括该电子装置的闲置时间。 36. The electronic device according to claim 35, wherein the factor comprises idle time of the electronic device.
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