CN102968458A

CN102968458A - Search result optimizing method and device based on permanent knowledge number

Info

Publication number: CN102968458A
Application number: CN2012104289384A
Authority: CN
Inventors: 詹君
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2012-10-31
Filing date: 2012-10-31
Publication date: 2013-03-13
Anticipated expiration: 2032-10-31
Also published as: CN102968458B

Abstract

The invention provides a search result optimizing method and device based on a permanent knowledge number. The method comprises the steps of: pre-determining a keyword with basic knowledge characteristics and creating a temporary knowledge block for the keyword; if the keyword input by a user into a search engine hits the keyword with basic knowledge characteristics, displaying the temporary knowledge block in a search result if the keyword corresponds to the temporary knowledge block; and displaying an authority knowledge block in the search result if the keyword corresponds to the authority knowledge block; and in the process of displaying, obtaining operation to the temporary knowledge block, and when the operated condition of the temporary knowledge block meets the predetermined demand, setting the temporary knowledge block as the authority knowledge block. According to the search result optimizing method and device based on the permanent knowledge number provided by the invention, the correction degree of the user for obtaining the basic knowledge through the search engine can be improved, so that the time and network resources consumed by the user can be saved.

Description

A kind of Search Results optimization method and device based on permanent knowledge numbering

[technical field]

The present invention relates to the search technique in the Computer Applied Technology field, particularly a kind of Search Results optimization method and device based on permanent knowledge numbering.

[background technology]

Fast development along with computer technology, search engine has become the main path of people's obtaining information gradually, search service has become the main distribution maincenter of internet information spreading, although the ordering that search engine provides (Rank) algorithm can not guarantee the correctness of search result content itself for the selection of Search Results provides reference.For the authority of the result for retrieval that increases some ABCs, some search websites self provide the website of encyclopaedia service or high weight to come the front, but still have following defective:

1) existing encyclopaedia pattern is independently finished by the online friend of warmheartedness substantially, because online friend's level is uneven and quite a few content is not original, come but paste from other website copy, can't solve from root authority and the correctness problem of ABC.

2) website such as the encyclopaedia such as wikipedia, Baidupedia has obtained rapidly a large number of users and has added up suitable high-quality resource, but length is limited on the encyclopaedia, the user for learn some relatively contents of specialty often need a large amount of complementary explanations, but comprise the outstanding author of these professional contents and unwilling content be published on the encyclopaedia.

3) the very rigorous and motive of the books author in some classical fields writing; publishing house also carefully examines and revises; but because existing encyclopaedia pattern can't be brought economic interests and copyright protection for the high-quality author, it is inadequate that premium content produces driving force, and a lot of classical resources can't be used by searched engine in full.

[summary of the invention]

In view of this, the invention provides a kind of Search Results optimization method and device based on permanent knowledge numbering, improve the user and obtain the correct degree of ABC by search engine, thereby save time and the Internet resources of user effort.

Concrete technical scheme is as follows:

A kind of Search Results optimization method based on permanent knowledge numbering, the method comprises:

S1, pre-determine the keyword with ABC characteristic, and create interim knowledge blocks for this keyword;

If S2 user hits described keyword with ABC characteristic at the keyword of search engine input, then: if the keyword of described input corresponding be interim knowledge blocks, interim knowledge blocks corresponding to keyword that then in Search Results, shows described input, if what the keyword of described input was corresponding is authoritative knowledge blocks, then in Search Results, show the authoritative knowledge blocks corresponding to keyword of described input;

Wherein obtain the operation to interim knowledge blocks, when the situation that is operated of interim knowledge blocks satisfied preset requirement, interim knowledge blocks was set to authoritative knowledge blocks.

According to one preferred embodiment of the present invention, pre-determining the keyword with ABC characteristic described in the step S1 comprises:

The keyword of directly selecting the keyword conduct in encyclopaedia entry or the knowledge dictionary to have the ABC characteristic; Perhaps,

From retrieve log, select the keyword with ABC characteristic.

According to one preferred embodiment of the present invention, the described keyword with ABC characteristic of selecting from retrieve log specifically comprises:

S11, from retrieve log, select click volume greater than the keyword of default click volume threshold value;

S12, the keyword that step S11 is picked out filter out the commercial keyword that does not obviously have the ABC characteristic;

The content of S13, the keyword that obtains after will filtering and encyclopaedia entry or knowledge dictionary is carried out similarity and is calculated, and picks out similarity and satisfies keyword that default similarity requires as the keyword with ABC characteristic.

According to one preferred embodiment of the present invention, knowledge blocks comprises temporarily: permanent knowledge numbering PKN and the ABC content of keyword, keyword;

When interim knowledge blocks is set to authoritative knowledge blocks, issues the PKN of this authority's knowledge blocks and remain unchanged.

According to one preferred embodiment of the present invention, described ABC content comprises:

Point to the link of publishing house or content that copyright side provides; Perhaps,

Front some the links of being picked out by search engine Rank algorithm.

According to one preferred embodiment of the present invention, the method also comprises: input in the process of keyword the interim or authoritative state of pointing out the keyword of this input whether to hit the keyword with ABC characteristic and pointing out knowledge blocks corresponding to the keyword of this input by the mode of combobox in search engine the user.

According to one preferred embodiment of the present invention, described operation to interim knowledge blocks be included in the communication process challenge or in the challenge of public notification period;

Described challenge in communication process specifically comprises:

Obtain search subscriber for the support of certain link in the interim knowledge blocks, when search subscriber reaches default amount threshold for the support quantity of described certain link, determine that then this challenge that is linked in the communication process finishes; Perhaps,

Obtain search subscriber and submit to for the making a comment or criticism of certain link in the interim knowledge blocks by the mode of message, when search subscriber satisfies the default condition of convergence for the number of times of making a comment or criticism of described certain link, determine that then this challenge that is linked in the communication process finishes;

Described challenge in public notification period specifically comprises:

Obtain authoritative user by submitting to the system backstage of appointment for the making a comment or criticism of certain link in the interim knowledge blocks, when search subscriber satisfies the default condition of convergence for the number of times of making a comment or criticism of described certain link, determine that then this challenge that is linked at public notification period finishes.

According to one preferred embodiment of the present invention, the situation of making a comment or criticism of described interim knowledge blocks satisfies preset requirement and comprises one of following condition:

The challenge that is linked in the communication process of preset number finishes in the interim knowledge blocks;

Challenge duration in the communication process reaches default duration;

The challenge that is linked at public notification period of preset number finishes in the interim knowledge blocks;

The challenge duration of public notification period reaches default duration.

According to one preferred embodiment of the present invention, the method also comprises the challenge of issue phase, is specially:

Monitor search subscriber to the feedback conditions of authoritative knowledge blocks, when feedback conditions satisfies when abolishing authoritative knowledge blocks and requiring, abolish this authority's knowledge blocks, again create interim knowledge blocks for the keyword of the authoritative knowledge blocks of abolishing, remain unchanged but keep its PKN.

According to one preferred embodiment of the present invention, described supervision search subscriber specifically comprises the feedback conditions of authoritative knowledge blocks:

Monitor the click record of search subscriber, if the number of times ratio of clicking the number of times of ABC content in the authoritative knowledge blocks and click other Search Results in Search Results, determines then that feedback conditions satisfies the authoritative knowledge blocks requirement of abolishment less than default proportion threshold value; Perhaps,

Obtain search subscriber for the opposition of ABC content in authoritative knowledge blocks operation, when the opposition quantity of search subscriber reaches default amount threshold, determine that feedback conditions satisfies to abolish authoritative knowledge blocks requirement.

According to one preferred embodiment of the present invention, the method also comprises:

Be that the screen size of portable terminal or client is during less than pre-set dimension when identifying client, in Search Results, only show interim knowledge blocks or authoritative knowledge blocks and do not show other Search Results, but the option of " showing other Search Results " is provided, when the user clicks this option, shows again other Search Results.

According to one preferred embodiment of the present invention, described authoritative knowledge blocks can be for quoting, subscribe to, download or reprint other websites;

The default form of described authoritative knowledge blocks is: with compressed package or the text of html as carrier.

According to one preferred embodiment of the present invention, the method also comprises: show the subscribe button of interim knowledge blocks or authoritative knowledge blocks in Search Results, the user who clicks this subscribe button is the booking reader;

The changing condition of ABC content is satisfied the interim knowledge blocks active push of the change condition that the booking reader arranges to the booking reader; Perhaps,

The authoritative knowledge blocks active push that version is changed is to booking reader or the user that quotes this authority's knowledge blocks.

A kind of Search Results optimization device based on permanent knowledge numbering, this device comprises:

The keyword determining unit is used for pre-determining the keyword with ABC characteristic;

Interim piece creating unit, the keyword that is used to described keyword determining unit to determine creates interim knowledge blocks;

The search judging unit is used for judging whether the user hits the keyword with ABC characteristic at the keyword of search engine input, and if so, what then the keyword of the described input of further judgement was corresponding is interim knowledge blocks or authoritative knowledge blocks;

Display unit as a result, if be used for the keyword of described input corresponding be interim knowledge blocks, then in Search Results, show the interim knowledge blocks corresponding to keyword of described input; If what the keyword of described input was corresponding is authoritative knowledge blocks, then in Search Results, show the authoritative knowledge blocks corresponding to keyword of described input;

Knowledge blocks challenge unit is used for obtaining the operation to interim knowledge blocks, and when the situation that is operated of interim knowledge blocks satisfied preset requirement, interim knowledge blocks was set to authoritative knowledge blocks.

According to one preferred embodiment of the present invention, described keyword determining unit directly selects keyword in encyclopaedia entry or the knowledge dictionary as the keyword with ABC characteristic; Perhaps, from retrieve log, select the keyword with ABC characteristic.

According to one preferred embodiment of the present invention, described keyword determining unit operates below concrete the execution when selecting the keyword with ABC characteristic from retrieve log:

From retrieve log, select click volume greater than the keyword of default click volume threshold value;

The keyword of picking out is filtered out the commercial keyword that does not obviously have the ABC characteristic;

The keyword that obtains after filtering is carried out similarity with the content of encyclopaedia entry or knowledge dictionary calculate, pick out similarity and satisfy the keyword that keyword conduct that default similarity requires has the ABC characteristic.

According to one preferred embodiment of the present invention, the interim knowledge blocks of described interim piece creating unit establishment comprises: permanent knowledge numbering PKN and the ABC content of keyword, keyword;

When the interim knowledge blocks in described knowledge blocks challenge unit is set to authoritative knowledge blocks, issues the PKN of this authority's knowledge blocks and remain unchanged.

Front some the links of being picked out by search engine Rank algorithm.

According to one preferred embodiment of the present invention, this device also comprises: the input prompt unit, be used for the user in the process of search engine input keyword the interim or authoritative state of pointing out the keyword of this input whether to hit the keyword with ABC characteristic and pointing out knowledge blocks corresponding to the keyword of this input by the mode of combobox.

Described knowledge blocks challenge unit concrete configuration is:

Obtain search subscriber by the mode of message submit to for the making a comment or criticism of certain link in the interim knowledge blocks, when search subscriber satisfies the default condition of convergence for the number of times of making a comment or criticism of described certain link, determine that then this challenge that is linked in the communication process finishes; Perhaps,

According to one preferred embodiment of the present invention, the situation that is operated of described interim knowledge blocks satisfies preset requirement and comprises one of following condition:

Challenge duration in the communication process reaches default duration;

The challenge duration of public notification period reaches default duration.

According to one preferred embodiment of the present invention, described knowledge blocks challenge unit is also for the challenge of issuing the phase, be specially: monitor that search subscriber is to the feedback conditions of authoritative knowledge blocks, when feedback conditions satisfies the authoritative knowledge blocks requirement of abolishment, abolish this authority's knowledge blocks, keyword for the authoritative knowledge blocks of abolishing creates interim knowledge blocks again, remains unchanged but keep its PKN.

According to one preferred embodiment of the present invention, described knowledge blocks challenge unit when monitoring search subscriber to the feedback conditions of authoritative knowledge blocks, the concrete execution:

Monitor user's click record, if the number of times ratio of clicking the number of times of ABC content in the authoritative knowledge blocks and click other Search Results in Search Results, determines then that feedback conditions satisfies the authoritative knowledge blocks requirement of abolishment less than default proportion threshold value; Perhaps,

According to one preferred embodiment of the present invention, described as a result display unit, also being used for when identifying client is that the screen size of portable terminal or client is during less than pre-set dimension, in Search Results, only show interim knowledge blocks or authoritative knowledge blocks and do not show other Search Results, but the option of " showing other Search Results " is provided, when the user clicks this option, shows again other Search Results.

According to one preferred embodiment of the present invention, described as a result display unit also is used for showing at Search Results the subscribe button of interim knowledge blocks or authoritative knowledge blocks, and the user who clicks this subscribe button is the booking reader;

This device also comprises: the knowledge blocks push unit is used for changing condition with the ABC content and satisfies the interim knowledge blocks active push of the change condition that the booking reader arranges to the booking reader; Perhaps,

As can be seen from the above technical solutions, the present invention is by showing corresponding interim knowledge blocks or the authoritative knowledge blocks of keyword in the result for retrieval of the keyword with ABC characteristic, thereby and provide the user that interim knowledge blocks is made a comment or criticism to obtain the mode of authoritative knowledge blocks, improved the correct degree of user by search engine acquisition ABC content, so that the information that the user just can obtain to want by knowledge blocks to a great extent, thereby save time and the Internet resources of user effort.

[description of drawings]

The Search Results optimization method process flow diagram based on permanent knowledge numbering that Fig. 1 provides for the embodiment of the invention one;

Fig. 2 passes through the method flow diagram that the retrieve log mode is selected the keyword with ABC characteristic for what the embodiment of the invention one provided;

The synoptic diagram at the interim PKN_BLOCK of result of page searching demonstration that Fig. 3 provides for the embodiment of the invention one;

The synoptic diagram at the authoritative PKN_BLOCK of result of page searching demonstration that Fig. 4 provides for the embodiment of the invention one;

The synoptic diagram that comprises the interim PKN_BLOCK that challenges button and subscribe button that Fig. 5 provides for the embodiment of the invention one;

The Search Results optimization device structural drawing based on permanent knowledge numbering that Fig. 6 provides for the embodiment of the invention two.

[embodiment]

In order to make the purpose, technical solutions and advantages of the present invention clearer, describe the present invention below in conjunction with the drawings and specific embodiments.

The search engine that relates in following examples of the present invention includes but not limited to: web page search engine, dialogue retrieve system, phonetic entry searching system, picture retrieval system, encyclopaedia class searching system etc.Be described in detail below in conjunction with a pair of method provided by the invention of embodiment.

Embodiment one,

The Search Results optimization method process flow diagram based on permanent knowledge numbering that Fig. 1 provides for the embodiment of the invention one, as shown in Figure 1, the method may further comprise the steps:

Step 101: pre-determine the keyword with ABC characteristic, and for this keyword creates interim knowledge blocks (PKN_BLOCK), comprise permanent knowledge numbering (PKN), keyword and the ABC content of keyword among the interim PKN_BLOCK.

This step is based on the preliminary challenge process that machine automatically performs algorithm, when initialization, can adopt certain algorithm automatical to select the keyword that the ABC characteristic is arranged, this selects process can for directly selecting the keyword etc. in encyclopaedia entry, the knowledge dictionary, also can adopt the mode of selecting from retrieve log.

The mode of selecting keyword from retrieve log specifically can as shown in Figure 2, comprise following step:

Step 201: according to the keyword retrieval daily record, pick out click volume greater than the keyword of default click volume threshold value.

Step 202: the keyword of picking out is filtered out the commercial keyword that does not obviously have the ABC characteristic.

Such as the keyword that filters out a large amount of bid ranking purchaser records or with the obvious title (such as Business Name, beauty parlor's title, restaurant's title etc.) of profit character mechanism, these commercial keywords do not possess the ABC characteristic usually, do this filter operation in order to improve the efficient of selecting keyword at this.

Step 203: the content of the keyword that will obtain after will filtering and encyclopaedia entry or knowledge dictionary is carried out similarity calculating, picks out similarity and satisfies the keyword of default similarity requirement as the keyword with ABC characteristic.

Can adopt in this step such as methods such as cosine similarity calculating, select similarity more than or equal to the keyword of default similarity threshold, perhaps select the keyword that similarity comes top n, wherein N is for default positive integer, such as 200,000.

In addition, the keyword with ABC characteristic of picking out allows manpower intervention to check and augment, preferably, can carry out the authority level limit value to the user who augments keyword, for example only have the copyright side of mandate can augment new keyword as the keyword with ABC characteristic.Can also further stamp the field label according to the existing classified information of encyclopaedia to keyword.

Continuation is referring to step 101 among Fig. 1, and the interim PKN_BLOCK that creates for the keyword with ABC characteristic of picking out mainly comprises two parts content: the PKN of this keyword and ABC content.

Wherein PKN is a label in essence, and a keyword has unique PKN.One preferred embodiment, and PKN can be identified by PKN, body release code name and knowledge sequence number consist of.For example " PKN-BD-X0000 ", wherein " PKN " is the PKN sign; " BD " is the body release code name of " Baidu ", usually by 2 letter representations; " X0000 " is the knowledge sequence number, can be comprised of 1 letter and 4 bit digital.As a kind of embodiment wherein, the 1st state that can be used for identifying PKN_BLOCK in the knowledge sequence number, namely be interim state or authoritative state, the 1st of knowledge sequence number for example is set during authoritative state is letter, the 1st of knowledge sequence number is set during interim state is numeral, again for example, the 1st of knowledge sequence number also can be set when authoritative state be A, it is other letters etc. that the 1st of knowledge sequence number is set during interim state.Certainly, also can not adopt the 1st in the knowledge sequence number to identify the state of PKN_BLOCK, and adopt other modes to identify, for example in the storage space of database, arrange respectively 1 for each PKN_BLOCK and come identification-state.

The ABC content can be presented as the link of pointing to the corresponding ABC content of this keyword institute, and number of links P can preset, and the positive integer of P for presetting is in the present embodiment take 3 as example.Link among the PKN_BLOCK can be the arbitrary content provider, the link that preferably has clear and definite source, for example point to the link of publishing house or content that copyright side provides, also can select to be linked by the front M bar that search engine Rank algorithm is selected, M is the positive integer that is less than or equal to P.For example can select 1 to be linked as the content that sensing publication side provides, select front 2 links of 2 Search Results that this keyword of picking out for search engine Rank algorithm is corresponding.

PKN_BLOCK is comprised of PKN, keyword and above-mentioned ABC content and is stored in the special database, and no matter the user inputs keyword or PKN can both find same PKN_BLOCK.

Step 102: if the user hits above-mentioned keyword with ABC characteristic at the keyword of search engine input, judge then whether PKN_BLOCK corresponding to this keyword is in interim state, if so, continue execution in step 103; Otherwise execution in step 104.

Further, the user inputs in search engine in the process of keyword, the state that can point out this keyword whether to hit the keyword with ABC characteristic and point out PKN_BLOCK corresponding to this keyword to the user by the mode of combobox.The mode of prompting includes but not limited to: the mode that adopts special color or employing special identifier.For example, when the user inputs " golden section " at search engine, input this keyword position display combobox the user, if should " golden section " have hit the state of keyword with ABC characteristic and corresponding PKN_BLOCK for interim, " golden section " that then shows yellow background in the combobox, thereby the PKN_BLOCK that this keyword of prompting user is corresponding is in interim state, be authority if should " golden section " have hit the state of keyword with ABC characteristic and corresponding PKN_BLOCK, " golden section " that then shows red background in the combobox, thus PKN_BLOCK corresponding to this keyword of prompting user is in authoritative state.

Step 103: in Search Results, show interim PKN_BLOCK corresponding to this keyword, obtain the operation to interim knowledge blocks, when the situation that is operated of this interim PKN_BLOCK satisfies preset requirement, should be set to authoritative state by interim PKN_BLOCK.

Mode provided by the invention can be used for PC, also can be used for portable terminal.When in Search Results, showing interim PKN_BLOCK or authoritative PKN_BLOCK, interim PKN_BLOCK or authoritative PKN_BLOCK can be presented at the remarkable position of Search Results, for example foremost, perhaps adopt the special environment color or special shape to show.In addition, when being used for portable terminal, because the displaying condition of portable terminal is limited, also can adopt the mode that only shows interim PKN_BLOCK or authoritative PKN_BLOCK and do not show other Search Results, but the option of " showing other Search Results " can be provided, when the user clicks this option, show again other Search Results.

Except distinguishing based on client type, also can carry out differential display according to the screen size of client, be less than or equal to pre-set dimension if detect the screen size of client, then can adopt the mode that only shows interim PKN_BLOCK or authoritative PKN_BLOCK and do not show other Search Results, but the option of " showing other Search Results " can be provided, when the user clicks this option, show again other Search Results.

This process can comprise two-part challenge, search subscriber is operating as challenge in communication process to what ABC content among the interim PKN_BLOCK was carried out, and authoritative user is operating as challenge in public notification period to what ABC content among the interim PKN_BLOCK was carried out.

Search subscriber is when the ABC content operates among the interim PKN_BLOCK, can submit to by the mode of message and make a comment or criticism, for example point out certain link existing problem, the number of times of making a comment or criticism to each link among the interim PKN_BLOCK is added up, if certain number of times of making a comment or criticism that links searched user satisfies the default condition of convergence, determine that then this challenge that is linked at propagation stage finishes.Search subscriber can be by the mode that certain link among the interim PKN_BLOCK is supported, the next door of utilization each link in interim PKN_BLOCK arranges " support " button, if search subscriber thinks that the content of certain link is correct, then can click " support " button on this link next door supports this chained representation, when search subscriber reaches default amount threshold for the support quantity of certain link, determine that then this challenge that is linked at propagation stage finishes.Can set the first challenge termination condition at this, if satisfy this first challenge termination condition then finish search subscriber to the challenge of ABC content among the interim PKN_BLOCK.Wherein the first challenge termination condition can include but not limited to: preset number be linked at that this challenge finishes in stage or the challenge time reaches default duration.

The authority user can make a comment or criticism by submitting to the system backstage of appointment when the ABC content operates among the interim PKN_BLOCK, meanwhile can also submit authoritative source to or do guarantee with the prestige integration of oneself.If certain link is satisfied the default condition of convergence by authoritative user's the number of times of making a comment or criticism, determine that then this challenge that is linked at public notification period finishes.Can set equally the second challenge termination condition at this, if satisfy this second challenge termination condition then finish authoritative user to the challenge of ABC content among the interim PKN_BLOCK.Wherein the second challenge termination condition can include but not limited to: preset number be linked at that this challenge finishes in stage or the challenge time reaches default duration.

Wherein authoritative user can be authoritative expert or the responsible official of mechanism etc. through checking.If the quantity that authoritative user utilizes the ABC content of own copyright to do guarantee surpasses predetermined number, for example above 500, then can obtain one and be divided into account, below its PKN_BLOCK that is responsible for assuring, can show a promotion message, such as books popularization, cultural product popularization etc., this popularization obtain the authoritative user of income and can obtain to be divided into.This has just encouraged the copyright owner that authority's knowledge content can actively be provided, and guarantees can get access to a lot of classical resources by search engine.

The challenge in above-mentioned two stages can be chosen one wantonly, also can successively carry out.If select an execution, after then can finishing in the challenge in performed stage, interim PKN_BLOCK is set to authoritative PKN_BLOCK.If successively carry out, then after two stage challenge finished, interim PKN_BLOCK was set to authoritative PKN_BLOCK.For example carry out first the challenge in communication process, the interim PKN_BLOCK of sign was the beta sign after challenge finished, and carried out challenge in public notification period for the interim PKN_BLOCK of beta sign again, finally obtained authoritative PKN_BLOCK.

After obtaining authoritative PKN_BLOCK, can give a formal PNK for PKN_BLOCK, for example the 1st of knowledge sequence number among the original interim PNK is digital, gives the letter that meets the demands for it, after this this PNK can not change again.

In Search Results, show when showing authoritative PKN_BLOCK in interim PKN_BLOCK or the step 104, can on result of page searching, indicate this PKN_BLOCK with the special environment or special icon.Wherein show that at result of page searching the synoptic diagram of interim PKN_BLOCK can be as shown in Figure 3, this moment is not if interim PKN_BLOCK then can show its PKN.The synoptic diagram that shows authoritative PKN_BLOCK at result of page searching can be as shown in Figure 4, and its PKN is PKN-BD-X0000.In step 104, no longer repeat.The interim PKN_BLOCK that shows at result of page searching and authoritative PKN_BLOCK can adopt but the mode that is not limited to special color or special identifier is distinguished, for example interim PKN_BLOCK can adopt the sign of " interim knowledge blocks " among Fig. 3, and authoritative PKN_BLOCK can adopt the sign of " authoritative knowledge blocks " among Fig. 4.

In the above-mentioned challenge process, the user can pass through to click near the challenge button realization each link among interim PKN_BLOCK or the authoritative PKN_BLOCK, as shown in Figure 5.

Step 104: in Search Results, show authoritative PKN_BLOCK corresponding to this keyword.

If there has been authoritative PKN_BLOCK in the user at the keyword of search engine input, then in Search Results, directly show this authority PKN_BLOCK, click and read for the user.

In addition, can also there be further challenge for authoritative PKN_BLOCK: in the challenge of issue phase, i.e. further execution in step 105 after step 104: monitor that search subscriber is to the feedback conditions of authoritative PKN_BLOCK, when feedback conditions satisfies the authoritative knowledge blocks requirement of abolishment, abolish this authority PKN_BLOCK, keyword for the authoritative PKN_BLOCK that abolishes creates interim PKN_BLOCK again, remains unchanged but keep its PKN.

Wherein search subscriber comprises following two kinds of situations to the feedback of authoritative PKN_BLOCK:

The first situation: the click record that monitors the user, if the number of times ratio of clicking the number of times of ABC content among the authoritative PKN_BLOCK and click other Search Results in Search Results, determines then that feedback conditions satisfies the authoritative PKN_BLOCK requirement of abolishment less than default proportion threshold value.

The second situation: obtain search subscriber for the opposition of ABC content among authoritative PKN_BLOCK operation, when the opposition quantity of search subscriber reaches default amount threshold, determine that feedback conditions satisfies to abolish authoritative knowledge blocks requirement.Can on the next door of authoritative PKN_BLOCK " opposition " button be set, the number of times of clicking this " opposition " button by collecting the user obtains the opposition quantity of search subscriber.

In addition, satisfy the authoritative knowledge blocks requirement of abolishment in case determined feedback conditions, then can warn, and after caution, can determine whether to need to abolish this authority PKN_BLOCK by manpower intervention, if so, then again create interim PKN_BLOCK for this keyword, remain unchanged but keep its PKN, re-execute the challenge in the above-mentioned communication process, challenge and the challenge of issue phase of public notification period.

That is to say, keyword may corresponding different editions authoritative PKN_BLOCK, for different editions is distinguished, can increase version number for authoritative PKN_BLOCK, and the authoritative PKN_BLOCK of the different editions that the recorded key word is corresponding in database inquires about, compares and recalls for the user.

Can quote for users such as scholar, students for authoritative PKN_BLOCK, authority PKN_BLOCK do as a whole can be subscribed, download, reprint other websites, default form is that html is as compressed package or the text of carrier, such as zip compressed package or pdf file etc. wherein can be illegally modified preventing with proof test value (checksum).Authority PKN_BLOCK is subscribed or that download, and mode is to organize by unique PKN, for example http://www.baidu.com/PKN-BD-X0000.The user inputs PKN_BLOCK then can directly show corresponding content, and for example the user inputs http://www.baidu.com/PKN-BD-X0000, then can directly show the PKN_BLOCK of PKN-BD-X0000 sign.

In addition, in Search Results, can also show the subscribe button of interim PKN_BLOCK or authoritative PKN_BLOCK, as shown in Figure 5, among Fig. 5 take interim PKN_BLOCK as example.The user who clicks this subscribe button is the booking reader, interim PKN_BLOCK can be entered different challenges during the stage active push to the booking reader, thereby realize that challenge follows the trail of; Also can be according to the change condition of booking reader's setting, the interim PKN_BLOCK active push that the changing condition of ABC content is satisfied the change condition that the booking reader arranges is to the booking reader, for example with 2 active push when changing in 3 links of interim PKN_BLOCK to the booking reader that this kind change condition is set.When the version of authoritative PKN_BLOCK changes, also can be with authoritative PKN_BLOCK active push to booking reader or the user that quotes this authority PKN_BLOCK.Wherein the mode of active push includes but not limited to: the modes such as mail, microblogging, message.

Give one example for above-described embodiment one: suppose that " golden section " is the keyword with ABC attribute that cluster goes out, for " golden section " creates interim PKN_BLOCK, the PKN(that wherein comprises distribution is assumed to be PKN-BD-00000), the non-popularization link of first three bar in this keyword " golden section " and the Search Results.

When subsequent user is inputted " golden section " in search engine, identify this " golden section " and hit the keyword with ABC attribute, and the PKN_BLOCK that this keyword is corresponding is interim state, then represents interim PKN_BLOCK corresponding to " golden section " in Search Results.If search subscriber is found a certain chain among the PKN_BLOCK and is connected to problem, then deliver this link of making a comment or criticism of leaving a message for this link, and the number of times of making a comment or criticism that will link adds 1.Through making a comment or criticism of search subscriber repeatedly, suppose no longer to change through the number of times of making a comment or criticism of this link after 100,000 retrievals, satisfy the condition of convergence of presetting, then this is linked at challenge end in this stage.If setting the challenge that is linked at this stage of number finishes, then automatically generate PKN-BD-00000-Beta, as long as suppose to have 1 challenge that is linked at this stage to finish, then automatically generate PKN-BD-00000-Beta and finish the challenge of interim PKN_BLOCK in this stage.

System can automatically send out mail notification and subscribe to the authoritative user of " golden section " and generated PKN-BD-00000-Beta, the result that makes a comment or criticism that authoritative user can tender guarantee for this PKN-BD-00000-Beta, and the number of times of will making a comment or criticism adds 1.Through repeatedly authoritative user's revision, suppose no longer to change through revision number of times after 100,000 retrievals, satisfy the default condition of convergence, then this challenge that is linked at this stage finishes.Finish if set the challenge that is linked at this stage of number, this interim PKN_BLOCK then is set becomes authoritative PKN_BLOCK, and the PKN that formally issues authoritative PKN_BLOCK is PKN-BD-X0000.Follow-up should can being cited according to PKN-BD-X0000 by authority PKN_BLOCK.

When subsequent user is searched for " golden section " again, in Search Results, show authoritative PKN_BLOCK.

Behind the authoritative PKN_BLOCK of issue, monitor user's click record, if in the Search Results of " golden section ", click the number of times that links among the authoritative PKN_BLOCK and the number of times ratio of clicking other Search Results less than default proportion threshold value, illustrating seldom has the user to click among the authoritative PKN_BLOCK link and more is ready to select other Search Results, the knowledge correctness that links among the authority PKN_BLOCK still has problems, then abolish this authority PKN_BLOCK, for this keyword " golden section " creates interim PKN_BLOCK again, continue to accept challenges, but PKN remains unchanged in the process of after this challenging.

More than be the detailed description that method provided by the present invention is carried out, be described in detail below by two pairs of devices provided by the present invention of embodiment.

Embodiment two,

The Search Results optimization device structural drawing based on permanent knowledge numbering that Fig. 6 provides for the embodiment of the invention two, as shown in Figure 6, this device comprises: keyword determining unit 01, interim piece creating unit 02, search judging unit 03, as a result display unit 04 and knowledge blocks challenge unit 05.

Keyword determining unit 01 is used for pre-determining the keyword with ABC characteristic.The keyword that can directly select the keyword conduct in encyclopaedia entry or the knowledge dictionary to have the ABC characteristic; Perhaps, from retrieve log, select the keyword with ABC characteristic.

Keyword determining unit 01 operates below concrete the execution when selecting the keyword with ABC characteristic from retrieve log:

The keyword of picking out is filtered out the commercial keyword that does not obviously have the ABC characteristic, such as the keyword that filters out a large amount of bid ranking purchaser records or with the obvious title (such as Business Name, beauty parlor's title, restaurant's title etc.) of profit character mechanism;

Allow manpower intervention to check and augment at the keyword with ABC characteristic of picking out, preferably, can carry out the authority level limit value to the user who augments keyword, for example only have the copyright side of mandate can augment new keyword as the keyword with ABC characteristic.Can also further stamp the field label according to the existing classified information of encyclopaedia to keyword.

Interim piece creating unit 02, the keyword that is used to keyword determining unit 01 to determine creates interim knowledge blocks PKN_BLOCK.Interim knowledge blocks PKN_BLOCK comprises: permanent knowledge numbering PKN and the ABC content of keyword, keyword.

Wherein PKN is a label in essence, and a keyword has unique PKN.One preferred embodiment, and PKN can be identified by PKN, body release code name and knowledge sequence number consist of.As a kind of embodiment wherein, the 1st state that can be used for identifying PKN_BLOCK in the knowledge sequence number, namely be interim state or authoritative state, the 1st of knowledge sequence number for example is set during authoritative state is letter, the 1st of knowledge sequence number is set during interim state is numeral, again for example, the 1st of knowledge sequence number also can be set when authoritative state be A, it is other letters etc. that the 1st of knowledge sequence number is set during interim state.Certainly, also can not adopt the 1st in the knowledge sequence number to identify the state of PKN_BLOCK, and adopt other modes to identify, for example in the storage space of database, arrange respectively 1 for each PKN_BLOCK and come identification-state.

The ABC content can comprise: point to the link of publishing house or content that copyright side provides; Perhaps, front some the links of being picked out by search engine Rank algorithm.

Search judging unit 03 is used for judging whether the user hits the keyword with ABC characteristic at the keyword of search engine input, and if so, that then the keyword of further judgement input is corresponding is interim PKN_BLOCK or authoritative PKN_BLOCK.

In addition, this device can also comprise: input prompt unit 06, be used for the user in the process of search engine input keyword the interim or authoritative state of pointing out the keyword of this input whether to hit the keyword with ABC characteristic and pointing out PKN_BLOCK corresponding to the keyword of this input by the mode of combobox.

Display unit 04 as a result, if be used for the keyword of input corresponding be interim PKN_BLOCK, then in Search Results, show the interim PKN_BLOCK corresponding to keyword of input; If that the keyword of input is corresponding is authoritative PKN_BLOCK, then in Search Results, show the authoritative PKN_BLOCK corresponding to keyword of input.

The interim PKN_BLOCK that shows at result of page searching and authoritative PKN_BLOCK can adopt but the mode that is not limited to special color or special identifier is distinguished.

Knowledge blocks challenge unit 05 is used for obtaining the operation to interim PKN_BLOCK, and when the situation that is operated of interim PKN_BLOCK satisfied preset requirement, interim PKN_BLOCK was set to authoritative PKN_BLOCK.

In addition, when knowledge blocks challenge unit 05 interim PKN_BLOCK is set to authoritative PKN_BLOCK, issues the PKN of this authority PKN_BLOCK and remain unchanged.

Wherein, two parts challenge is finished in knowledge blocks challenge unit 05:

Challenge in communication process, knowledge blocks challenge unit concrete configuration is: obtain search subscriber for the support of certain link among the interim PKN_BLOCK, when search subscriber reaches default amount threshold for the support quantity of described certain link, determine that then this challenge that is linked in the communication process finishes; Perhaps,

Obtain search subscriber by the mode of message submit to for the making a comment or criticism of certain link among the interim PKN_BLOCK, when search subscriber satisfies the default condition of convergence for the number of times of making a comment or criticism of certain link, determine that then this challenge that is linked in the communication process finishes.

Challenge in public notification period, knowledge blocks challenge unit concrete configuration is: obtain authoritative user and submit making a comment or criticism for certain link among the interim PKN_BLOCK to by the system backstage to appointment, when search subscriber satisfies the default condition of convergence for the number of times of making a comment or criticism of certain link, determine that then this challenge that is linked at public notification period finishes.

Wherein authoritative user can be authoritative expert or the responsible official of mechanism etc. through checking, and it can be submitted authoritative source to or do guarantee with the prestige integration of oneself when link is indicated.If the quantity that authoritative user utilizes the ABC content of own copyright to do guarantee surpasses predetermined number, for example above 500, then can obtain one and be divided into account, below its PKN_BLOCK that is responsible for assuring, can show a promotion message, such as books popularization, cultural product popularization etc., this popularization obtain the authoritative user of income and can obtain to be divided into.This has just encouraged the copyright owner that authority's knowledge content can actively be provided, and guarantees can get access to a lot of classical resources by search engine.

Above-mentioned two parts challenge can be chosen one wantonly, also can successively carry out.If select an execution, after then can finishing in the challenge in performed stage, interim PKN_BLOCK is set to authoritative PKN_BLOCK.If successively carry out, then after two stage challenge finished, interim PKN_BLOCK was set to authoritative PKN_BLOCK.For example carry out first the challenge in communication process, the interim PKN_BLOCK of sign was the beta sign after challenge finished, and carried out challenge in public notification period for the interim PKN_BLOCK of beta sign again, finally obtained authoritative PKN_BLOCK.

That is to say that the situation that is operated of above-mentioned interim PKN_BLOCK satisfies preset requirement and can comprise: the challenge that is linked in the communication process of preset number finishes among the interim PKN_BLOCK, or the challenge duration in the communication process reaches default duration; Perhaps, the challenge that is linked at public notification period of preset number finishes among the interim PKN_BLOCK, and perhaps the challenge duration of public notification period reaches default duration.

Further, knowledge blocks challenge unit 05 is also for the challenge of issuing the phase, be specially: monitor that search subscriber is to the feedback conditions of authoritative PKN_BLOCK, when feedback conditions satisfies the authoritative PKN_BLOCK requirement of abolishment, abolish this authority PKN_BLOCK, keyword for the authoritative PKN_BLOCK that abolishes creates interim PKN_BLOCK again, remains unchanged but keep its PKN.

Wherein knowledge blocks challenge unit 05 is when monitoring search subscriber to the feedback conditions of authoritative PKN_BLOCK, the concrete execution: the click record that monitors the user, if the number of times ratio of clicking the number of times of ABC content among the authoritative PKN_BLOCK and click other Search Results in Search Results, determines then that feedback conditions satisfies the authoritative PKN_BLOCK requirement of abolishment less than default proportion threshold value; Perhaps,

Obtain search subscriber for the opposition of ABC content among authoritative PKN_BLOCK operation, when the opposition quantity of search subscriber reaches default amount threshold, determine that feedback conditions satisfies to abolish authoritative PKN_BLOCK requirement.

After definite feedback conditions satisfies the authoritative PKN_BLOCK requirement of abolishment, can further warn, then the result according to manpower intervention abolishes this authority PKN_BLOCK.

Interim piece creating unit 02 creates interim PKN_BLOCK again for the keyword of the authoritative PKN_BLOCK that abolishes, remains unchanged but keep its PKN.Interim PKN_BLOCK continues to accept the challenge in the above-mentioned communication process, challenge and the challenge of issue phase of public notification period.

Preferably, can also to be used for when identifying client be that the screen size of portable terminal or client is during less than pre-set dimension to display unit 04 as a result, in Search Results, only show interim PKN_BLOCK or authoritative PKN_BLOCK and do not show other Search Results, but the option of " showing other Search Results " is provided, when the user clicks this option, shows again other Search Results.

Above-mentioned authoritative PKN_BLOCK can be for quoting, subscribe to, download or reprint other websites, wherein the default form of authoritative PKN_BLOCK can for: with compressed package or the text of html as carrier, such as zip compressed package or pdf file etc. wherein can be illegally modified preventing with proof test value (checksum).Authority PKN_BLOCK is subscribed or that download, and mode is to organize by unique PKN, for example http://www.baidu.com/PKN-BD-X0000.The user inputs PKN_BLOCK then can directly show corresponding content, and for example the user inputs http://www.baidu.com/PKN-BD-X0000, then can directly show the authoritative PKN_BLOCK of PKN-BD-X0000 sign.

In addition, display unit 04 can also be used for showing at Search Results the subscribe button of interim PKN_BLOCK or authoritative PKN_BLOCK as a result, and the user who clicks this subscribe button is the booking reader.

At this moment, this device can also comprise: knowledge blocks push unit 07 is used for changing condition with the ABC content and satisfies the interim PKN_BLOCK active push of the change condition that the booking reader arranges to the booking reader; Perhaps, the authoritative PKN_BLOCK active push that version is changed is to booking reader or the user that quotes this authority PKN_BLOCK.Wherein the mode of active push includes but not limited to: the modes such as mail, microblogging, message.

Can be found out that by above description method and apparatus provided by the invention possesses following advantage:

1) the present invention is by showing corresponding interim PKN_BLOCK or the authoritative PKN_BLOCK of keyword in the result for retrieval of the keyword with ABC characteristic, thereby and provide the user that interim PKN_BLOCK is made a comment or criticism to obtain the mode of authoritative PKN_BLOCK, improved the correct degree of user by search engine acquisition ABC content, so that the information that the user just can obtain to want by PKN_BLOCK to a great extent, thereby save time and the Internet resources of user effort.

2) the ABC content among the authoritative PKN_BLOCK that obtains just becomes classics, can be quoted by scholar, student etc., and the knowledge dissemination of search engine has more learning value.And utilize the version concept of authoritative PKN_BLOCK can realize easily recalling of knowledge dissemination.

3) challenge for ABC content among the PKN_BLOCK is realized by the user, can notify the booking reader when ABC content generation marked change, and this has just improved the adhesive of search engine for the user greatly.

4) providing and challenging of ABC content can be provided authoritative user, allows the popularization of related content and enjoy to promote to be divided into when tendering guarantee, and this just encourages author, publishing house or other copyright sides to provide the searched engine of high-quality resource to use more.

5) the present invention provides the basis for follow-up precise search, and the search custom that more meets the user, usually the user only sees former or former page or leaf in Search Results, if can not find relevant information just leaies through no longer backward, the present invention with interim PKN_BLOCK or authoritative PKN_BLOCK be illustrated in Search Results foremost or other remarkable positions so that the user can obtain accurate information easily very soon.

6) this mechanism provided by the invention has realized outside the copyright authorization at search engine, also realized separately authorizing of same copyright, the link that namely provides in interim PKN_BLOCK or authoritative PKN_BLOCK can only be the partial content that points to same copyright, and another part content of same copyright can appear among other interim PKN_BLOCK or the authoritative PKN_BLOCK, and this is just so that the representing more targetedly and dirigibility of ABC content.

The above only is preferred embodiment of the present invention, and is in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of making, is equal to replacement, improvement etc., all should be included within the scope of protection of the invention.

Claims

1. Search Results optimization method based on permanent knowledge numbering is characterized in that the method comprises:

2. method according to claim 1 is characterized in that, pre-determines the keyword with ABC characteristic described in the step S1 and comprises:

From retrieve log, select the keyword with ABC characteristic.

3. method according to claim 2 is characterized in that, the described keyword with ABC characteristic of selecting from retrieve log specifically comprises:

4. method according to claim 1 is characterized in that, interim knowledge blocks comprises: permanent knowledge numbering PKN and the ABC content of keyword, keyword;

5. according to claim 1 or 4 described methods, it is characterized in that described ABC content comprises:

Front some the links of being picked out by search engine Rank algorithm.

6. method according to claim 1, it is characterized in that, the method also comprises: input in the process of keyword the interim or authoritative state of pointing out the keyword of this input whether to hit the keyword with ABC characteristic and pointing out knowledge blocks corresponding to the keyword of this input by the mode of combobox in search engine the user.

7. method according to claim 5 is characterized in that, described operation to interim knowledge blocks be included in the communication process challenge or in the challenge of public notification period;

Described challenge in communication process specifically comprises:

Described challenge in public notification period specifically comprises:

8. method according to claim 7 is characterized in that, the situation that is operated of described interim knowledge blocks satisfies preset requirement and comprises one of following condition:

Challenge duration in the communication process reaches default duration;

The challenge duration of public notification period reaches default duration.

9. method according to claim 1, it is characterized in that, the method also comprises the challenge of issue phase, be specially: monitor that search subscriber is to the feedback conditions of authoritative knowledge blocks, when feedback conditions satisfies the authoritative knowledge blocks requirement of abolishment, abolish this authority's knowledge blocks, again create interim knowledge blocks for the keyword of the authoritative knowledge blocks of abolishing, remain unchanged but keep its PKN.

10. method according to claim 9 is characterized in that, described supervision search subscriber specifically comprises the feedback conditions of authoritative knowledge blocks:

11. method according to claim 1 is characterized in that, the method also comprises:

12. method according to claim 1 is characterized in that, described authoritative knowledge blocks can be for quoting, subscribe to, download or reprint other websites;

13. method according to claim 1 is characterized in that, the method also comprises: show the subscribe button of interim knowledge blocks or authoritative knowledge blocks in Search Results, the user who clicks this subscribe button is the booking reader;

14. the Search Results optimization device based on permanent knowledge numbering is characterized in that this device comprises:

15. device according to claim 14 is characterized in that, the keyword that described keyword determining unit directly selects the keyword conduct in encyclopaedia entry or the knowledge dictionary to have the ABC characteristic; Perhaps, from retrieve log, select the keyword with ABC characteristic.

16. device according to claim 15 is characterized in that, described keyword determining unit operates below concrete the execution when selecting the keyword with ABC characteristic from retrieve log:

17. device according to claim 14 is characterized in that, the interim knowledge blocks that described interim piece creating unit creates comprises: permanent knowledge numbering PKN and the ABC content of keyword, keyword;

18. according to claim 14 or 17 described devices, it is characterized in that described ABC content comprises:

Front some the links of being picked out by search engine Rank algorithm.

19. device according to claim 14, it is characterized in that, this device also comprises: the input prompt unit, be used for the user in the process of search engine input keyword the interim or authoritative state of pointing out the keyword of this input whether to hit the keyword with ABC characteristic and pointing out knowledge blocks corresponding to the keyword of this input by the mode of combobox.

20. device according to claim 18 is characterized in that, described operation to interim knowledge blocks be included in the communication process challenge or in the challenge of public notification period;

Described knowledge blocks challenge unit concrete configuration is:

21. device according to claim 20 is characterized in that, the situation that is operated of described interim knowledge blocks satisfies preset requirement and comprises one of following condition:

Challenge duration in the communication process reaches default duration;

The challenge duration of public notification period reaches default duration.

22. device according to claim 14, it is characterized in that, described knowledge blocks challenge unit is also for the challenge of issuing the phase, be specially: monitor that search subscriber is to the feedback conditions of authoritative knowledge blocks, when feedback conditions satisfies the authoritative knowledge blocks requirement of abolishment, abolish this authority's knowledge blocks, again create interim knowledge blocks for the keyword of the authoritative knowledge blocks of abolishing, remain unchanged but keep its PKN.

23. device according to claim 22 is characterized in that, described knowledge blocks challenge unit when monitoring search subscriber to the feedback conditions of authoritative knowledge blocks, the concrete execution:

24. device according to claim 14, it is characterized in that, described as a result display unit, also being used for when identifying client is that the screen size of portable terminal or client is during less than pre-set dimension, in Search Results, only show interim knowledge blocks or authoritative knowledge blocks and do not show other Search Results, but the option of " showing other Search Results " is provided, when the user clicks this option, shows again other Search Results.

25. device according to claim 14 is characterized in that, described authoritative knowledge blocks can be for quoting, subscribe to, download or reprint other websites;

26. device according to claim 14 is characterized in that, described as a result display unit also is used for showing at Search Results the subscribe button of interim knowledge blocks or authoritative knowledge blocks, and the user who clicks this subscribe button is the booking reader;