CN102866994B - Processing method and system for Internet resources to promote data - Google Patents

Processing method and system for Internet resources to promote data Download PDF

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Publication number
CN102866994B
CN102866994B CN 201110185708 CN201110185708A CN102866994B CN 102866994 B CN102866994 B CN 102866994B CN 201110185708 CN201110185708 CN 201110185708 CN 201110185708 A CN201110185708 A CN 201110185708A CN 102866994 B CN102866994 B CN 102866994B
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promote
short code
character
internet
promoter
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CN 201110185708
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Chinese (zh)
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CN102866994A (en )
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殷诗章
郏方贵
孟琛
郑汉
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阿里巴巴集团控股有限公司
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Abstract

本申请提供了一种互联网资源推广数据的处理方法及系统,以解决目前的推广方式中输入字符多、输入时间长、输入速度慢、容易输入错误的问题。 The application provides a method and system for processing resources to promote Internet data to address the current way to promote multi-character input, input a long time, enter the slow, easy to enter the wrong question. 所述方法包括:创建包含推广者编码和互联网资源编码的字符短码,并建立所述字符短码与互联网资源标识的绑定关系;将所述字符短码发布;接收在搜索框输入的字符短码;查找与搜索框中的字符短码绑定的互联网资源标识,并返回该互联网资源标识指向的互联网资源的内容。 The method comprising: creating a short code that contains character coding and promoter of Internet resources coding and establish a binding relationship between the character short code and Internet resources identified; the character short code release; receiving input of characters in the search box short code; characters to find the short code in the search box binding Internet resource identifier, and returns the contents of the Internet resource identifier points to Internet resources. 由于所述字符短码短小简单,容易记忆,因此可减少输入字符的数量,缩短输入时间,提高输入速度,还可以最大程度地避免输入错误的问题。 Since the short code of the character short and simple, easy to remember, thus reducing the number of input characters, shortening input time and improve the input speed, input errors can also avoid the problem of the maximum extent.

Description

一种互联网资源推广数据的处理方法及系统 Processing method and system for Internet resources to promote data

技术领域 FIELD

[0001] 本申请涉及网络数据处理技术,特别是涉及一种互联网资源推广数据的处理方法及系统。 [0001] The present application relates to network data processing technology, more particularly to a processing method and system for Internet Resource promotion data.

背景技术 Background technique

[0002] 随着互联网技术的发展,通过互联网传播的信息也越来越丰富。 [0002] With the development of Internet technology, information dissemination via the Internet more and more rich. 互联网上的文字、图片、音视频、动画、网页链接、广告等等信息,都可称之为互联网资源。 The text on the Internet, images, audio and video, animation, web links, advertising and so forth, can be called Internet resources. 互联网资源的推广是指将互联网信息以各种途径传播给他人。 Promotion of Internet resources refers to the spread of Internet information to others in a variety of ways. 例如,将某游戏网站推广给他人,或者将某购物网站推广,或者将某社区论坛进行推广,等等。 For example, a game website promotion to others, or to a shopping site promotion, or to a community forum to promote, and so on.

[0003] 现有技术中,是通过传统的媒体介质进行互联网资源的推广。 [0003] prior art, is to promote Internet resources through traditional media media. 例如,利用报纸、杂志、海报、传单等纸质媒体的影响力,将互联网资源的URL (Uniform/Universal ResourceLocator,统一资源定位符)和相关的推广信息(如相关介绍)印制在这些纸质媒体上进行传播。 For example, use the influence of newspapers, magazines, posters, flyers and other print media, the Internet resources URL (Uniform / Universal ResourceLocator, uniform resource locator) and related promotional information (such as related presentations) printed in the paper spread on the media. 当浏览者从纸质媒体上看到这些推广信息后,如果对此感兴趣,就可以在客户端浏览器的地址栏中输入URL。 When viewers see these promotional information from the print media, if you are interested in this, you can enter a URL in the address bar of the client browser. 浏览器将该URL请求发送给服务器,服务器将相应的网页数据返回给浏览器,浏览器再呈现给浏览者。 The browser sends a URL request to the server, the server returns data to the corresponding web browser, the browser and then presented to the viewer.

[0004] 此外,对于通过电视、广播终端等媒体介质进行推广的互联网资源,也可以使用上述的推广方法将互联网资源的URL进行播放,观众对于感兴趣的互联网资源,也可以通过输入URL登录相应的网页进行浏览。 [0004] In addition, for the promotion of Internet resources through television, radio and other media media terminal, you can also use the above method to promote the URL of the Internet resource play, the audience for the Internet resources of interest can also be input via the appropriate login URL web browsing.

[0005] 由上可知,原先只能通过浏览器上网才能了解到的网上信息,现在通过各种其他的媒体介质就可以获取到,因此上述的互联网资源推广方式加快了各种互联网资讯信息的快速传播。 [0005] From the above, the original can only access online information can be learned through the browser, and now through various other media medium can be obtained, so the above Internet resources to promote a fast way to speed up the various Internet news and information spread.

[0006] 但是,这种推广方式存在的一个突出问题是,印刷在纸质媒体上的URL较长,有些URL还很复杂,造成浏览者在浏览器的地址栏中输入时间较长、输入速度慢,更容易输入错误。 [0006] However, the problem with such an outstanding way to promote that URL is longer printed on paper media, some URL very complex, resulting in a longer time visitors enter in the address bar of your browser, input speed slower, easier typing errors. 所述问题对电视、广播终端等媒体介质的推广更加突出,对于电视或广播终端播放的URL,如果URL太长,观众看到后很难在短时间内记下来,而且也会出现输入字符多、输入时间长、输入速度慢、容易输入错误等类似问题。 The problem is more prominent for the promotion of television, radio and other media terminals medium for URL television or radio broadcast terminal, if the URL is too long, the audience sees is difficult to write down in a short time, and there will be multi-character input long input time, input slow, easy input errors similar problems. 因此,目前的这种推广方式在一定程度上影响了推广效果,很多人即使看到也不会上网输入URL进行浏览。 Therefore, the current in such a way to promote a certain extent, affected the promotion effect, a lot of people do not even see the Internet enter the URL to browse.

发明内容 SUMMARY

[0007] 本申请提供了一种互联网资源推广数据的处理方法及系统,以解决目前的推广方式中输入字符多、输入时间长、输入速度慢、容易输入错误的问题。 [0007] The present application provides a method and system for processing resources to promote Internet data to address the current way to promote multi-character input, input a long time, enter the slow, easy to enter the wrong question.

[0008] 为了解决上述问题,本申请公开了一种互联网资源推广数据的处理方法,包括: [0008] In order to solve the above problems, the present application discloses a method for processing data promotion of Internet resources, comprising:

[0009] 创建包含推广者编码和互联网资源编码的字符短码,并建立所述字符短码与互联网资源标识的绑定关系; [0009] short code to create a character encoding and contains the promoter of Internet resources coding and establish a binding relationship between the character short code and Internet resources identified;

[0010] 将所述字符短码发布; [0010] The release of the short code character;

[0011 ] 接收在搜索框输入的字符短码; [0011] The received short code search character input box;

[0012] 查找与搜索框中的字符短码绑定的互联网资源标识,并返回该互联网资源标识指向的互联网资源的内容。 [0012] characters to find the short code in the search box binding Internet resource identifier, and returns the contents of the Internet resource identifier points to Internet resources.

[0013] 其中,所述字符短码与互联网资源标识的绑定关系为一对一或多对一的关系。 [0013] wherein the binding relationship between the character and Internet short code resource identifier for one or many relationship.

[0014] 优选的,所述创建包含推广者编码和互联网资源编码的字符短码,包括:对每个推广者生成唯一的推广者编码;针对每个推广者,对某一推广者需要推广的每个互联网资源生成唯一的互联网资源编码;针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 [0014] Preferably, the short code to create character coding and promoter comprising encoding Internet resources, comprising: generating a unique codes each promoter promoter; for each of the promoters, promoters of the need to promote a each generates a unique Internet resources Internet resources encoding; an Internet resource for those who want to promote a promotion, the promoter coding in conjunction with the Internet resource is encoded to generate character short code.

[0015] 优选的,所述创建包含推广者编码和互联网资源编码的字符短码,包括:对每个推广者生成唯一的推广者编码;对每个需要推广的互联网资源生成唯一的互联网资源编码;针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 [0015] Preferably, the short code to create character coding and promoter comprising encoding Internet resources, comprising: generating a unique codes each promoter promoter; generating unique codes each Internet resources Internet resources need to promote ; an Internet resource for those who want to promote a promotion, the promoter coding in conjunction with the Internet resource is encoded to generate character short code.

[0016] 优选的,所述方法还包括:建立推广者编码与推广结算系统用户标识的唯一绑定关系,并对应推广者编码记录相应的推广者信息。 [0016] Preferably, the method further comprising: establishing a binding relationship between a unique coding promoters and promotion billing system user identification, the corresponding promoters and coding information corresponding to the record promoter.

[0017] 优选的,当查找到与搜索框中的字符短码绑定的互联网资源标识后,还包括:从所述字符短码中提取出推广者编码,并查找与该推广者编码唯一绑定的推广结算系统用户标识;将查找到的推广结算系统用户标识和互联网资源标识发送给所述推广结算系统;所述推广结算系统依据推广结算系统用户标识对不同推广者进行推广报酬结算。 [0017] Preferably, when the Internet to find the resource identifiers and character search box binding short code, further comprising: extracting the character from the short code out encoding promoters, and promoters find the code uniquely tied given to promote the settlement system user ID; will look to promote the settlement system user ID and the Internet to promote resource identifier to the settlement system; the promotion of settlement system to promote the settlement system user ID different promoters to promote compensation settlement basis.

[0018] 优选的,所述方法还包括:从所述推广结算系统获取不同推广结算系统用户标识对应的推广报酬结算数据;获取与推广者编码相对应的推广者信息;根据推广者编码与推广结算系统用户标识的唯一绑定关系,将推广者信息与相应的推广报酬结算数据相关联,并生成推广报酬结算报表。 [0018] Preferably, the method further comprises: acquiring the user identifier corresponding to different billing systems to promote the settlement paid to promote data from said settlement system promote; promoter acquires encoded information corresponding to the promoter; The promoters and coding Promotion the only binding relations settlement system user ID, the promoters and the corresponding information data associated with the promotion of settlement rewards, remuneration and promotion to generate billing reports.

[0019] 优选的,所述方法还包括:获取字符短码的搜索数据,以及互联网资源的网上交易数据,以及推广报酬结算数据;依据推广者编码将同一推广者的搜索数据、网上交易数据和推广报酬结算数据相关联,并进行推广效果统计。 [0019] Preferably, the method further comprises: acquiring character short code search data, Internet resources and online transaction data, as well as the promotion of pay settlement data; based promoter encoding the same promoter of the search data, online transactions and data promotion of settlement rewards associated with the data, and to promote performance statistics.

[0020] 本发明还提供了一种互联网资源推广数据的处理系统,包括: [0020] The present invention further provides a system for handling data promotion of Internet resources, comprising:

[0021] 短码创建单元,用于创建包含推广者编码和互联网资源编码的字符短码,并建立所述字符短码与互联网资源标识的绑定关系; [0021] short code creating unit for creating a character encoding short code includes promoters and coding Internet resources, and establish a binding relationship with the short code of the character of the Internet resource identifier;

[0022] 短码发布单元,用于将所述字符短码发布; [0022] short code issuing unit configured to release the short code of the character;

[0023] 短码输入单元,用于接收在搜索框输入的字符短码; [0023] short code input means for receiving a short code search character input box;

[0024] 短码搜索单元,用于查找与搜索框中的字符短码绑定的互联网资源标识,并返回该互联网资源标识指向的互联网资源的内容。 [0024] short code search unit for Internet resources and identify characters in the search box to find the short code bound and return Internet resources Internet resources to identify the point of content.

[0025] 优选的,所述短码创建单元包括: [0025] Preferably, the short code creating unit comprising:

[0026] 第一推广者编码子单元,用于对每个推广者生成唯一的推广者编码; [0026] Promoters encoding a first subunit, configured to generate a unique promoter coding for each promoter;

[0027] 第一资源编码子单元,用于针对每个推广者,对某一推广者需要推广的每个互联网资源生成唯一的互联网资源编码; [0027] a first resource sub-coding unit for each promoter for generating unique codes each Internet resources Internet resources need to promote a promoter;

[0028] 第一短码生成子单元,用于针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 [0028] The first short code generating sub-unit, for an Internet resource for a promoter to promote, the promoter and coding the combined coded Internet resources, generating a short code character.

[0029] 与现有技术相比,本申请包括以下优点: [0029] Compared with the prior art, the present application includes the following advantages:

[0030] 首先,本申请使用字符短码印刷在报纸、杂志、海报、传单等各种纸质媒体上,或者发布到其他的电视、广播终端等媒体设备上进行播放,这样用户上网输入字符短码,就可以浏览到与输入的字符短码相对应的网页信息,从而建立起传统媒体与互联网系统的信息关联。 [0030] First of all, this application uses character short code printed in newspapers, magazines, posters, flyers and other print media, or publish to play on other television, radio and other media terminal equipment, so Internet users input characters short code, you can browse to a web page with information character short code corresponding to the input in order to establish the traditional media and Internet-related information systems. 由于所述字符短码短小简单,容易记忆,因此可减少输入字符的数量,缩短输入时间,提高输入速度,还可以最大程度地避免输入错误的问题。 Since the short code of the character short and simple, easy to remember, thus reducing the number of input characters, shortening input time and improve the input speed, input errors can also avoid the problem of the maximum extent.

[0031] 其中,所述字符短码包含两部分,分别是推广者编码和互联网资源编码。 [0031] wherein said short code character consists of two parts, namely a promoter and encoding a coded Internet resources. 为了方便用户输入,本申请需经过创建包含上述两部分编码的字符短码、发布字符短码、接收用户输入的字符短码和搜索查找互联网资源等一系列的数据处理,最终将用户要查找的互联网资源信息展示给用户。 In order to facilitate user input, the application subject to create two parts including the coded character short code, released a short character code, the character short code to receive user input and search the Internet to find resources and a series of data processing, end-users are looking for Internet resource information to the user. 这种资源推广数据的处理保证了使用字符短码进行推广的实现可能性,为提高输入速度提供了技术实现的保障。 This data processing resources to promote the realization of the possibility of ensuring the use of short codes to promote character, providing a guarantee of technology to improve the input speed.

[0032] 其次,与直接在搜索引擎中输入关键词进行搜索,然后再从搜索结果列表中选择合适的网页URL的方式相比,上述输入字符短码进行搜索的方式可直接定位到网页URL,无需人工从搜索结果列表中挑选合适的URL,因此本申请实施例所述方法更加直接、便捷,并且提高了搜索效率。 [0032] Next, with direct input keyword in the search engine to search, and then compared to select an appropriate mode from the URL page in the search results list, the input character mode for searching the short codes may be positioned directly into the web page URL, without manual selection of a suitable URL from the search results list, therefore the present application embodiment of the method is more direct and convenient, and improves search efficiency.

[0033] 再次,本申请可以利用字符短码中的推广者编码进行推广报酬结算和推广效果统计。 [0033] Again, this application can promote settlement of remuneration and promotion of the use of performance statistics promoter coded character short code. 搜索系统在创建字符短码时,还会建立推广者编码与推广结算系统用户标识的唯一绑定关系,并对应推广者编码记录相应的推广者信息。 The search system when creating a character short code, will create a unique binding relationship with the promoters coding system to promote the settlement of the user ID and the corresponding promoter encoded information corresponding to the record promoter. 当推广结算系统使用用户标识对不同推广者进行报酬结算后,根据所述绑定关系,数据中心可以很方便地将推广结算系统中不同用户标识对应的推广报酬结算数据与搜索系统中相应的推广者信息关联起来,并快速生成推广者结算报表。 When the billing system to promote the use of different promoters user ID for the settlement payment, according to the binding relationship, the data center can easily promote the billing system a user identifier corresponding to different promotional rewards promotion billing data corresponding to the search system info associate and promoter of settlement quickly generate a report. 而且,数据中心还可以依据推广者编码将同一推广者的搜索数据、网上交易数据和推广报酬结算数据快速关联起来,并生成推广效果统计报表。 Moreover, the data center can also encode the same promoters of the search data, transaction data and online promotion of settlement rewards associated data quickly based promoter, and the effects and generate statistical reports. 总之,与现有技术相比,本申请降低了搜索系统、推广结算系统与数据中心之间的系统复杂度,使得各系统之间的耦合度降低。 In short, compared with the prior art, the present application reduces the search system, the promotion of the complexity of the system between the data center and the billing system, so that the degree of coupling between the system reduces.

[0034] 当然,实施本申请的任一产品不一定需要同时达到以上所述的所有优点。 [0034] Of course, any embodiment of the present application do not necessarily need a product achieve all of the advantages described above.

附图说明 BRIEF DESCRIPTION

[0035] 图1是本申请实施例所述一种互联网资源推广数据的处理方法流程图; [0035] FIG. 1 is an embodiment of the present application to promote the Internet resource data processing method of the one of the flowchart;

[0036] 图2是本申请实施例所述一种网上电子交易的推广示意图; [0036] FIG. 2 is a schematic view of an embodiment of the present application to promote the one-line electronic transaction;

[0037] 图3是图2所示实施例中第一步至第四步的时序图; [0037] FIG. 3 is a timing chart of the embodiment to the step shown in FIG. 2 in the first step of the fourth embodiment;

[0038] 图4是图2所不实施例中第五步的时序图; [0038] FIG. 4 is a timing chart of FIG. 2 according to the fifth step is not performed;

[0039] 图5是图2所示实施例进行推广报酬结算的流程图; [0039] FIG. 5 is a flow diagram shown in FIG. 2 promotion compensation settlement embodiment;

[0040] 图6是本申请实施例所述一种互联网资源推广数据的处理系统结构图; [0040] FIG. 6 is an embodiment of the present application A processing system configuration diagram of Internet resources to promote data;

[0041] 图7是本申请实施例所述一种应用于网上电子交易的推广系统结构图。 [0041] FIG. 7 is the one embodiment of the present application is applied to an electronic transaction system configuration diagram promote online.

具体实施方式 detailed description

[0042] 为使本申请的上述目的、特征和优点能够更加明显易懂,下面结合附图和具体实施方式对本申请作进一步详细的说明。 [0042] The above object of the present application, features and advantages can be more fully understood in conjunction with the accompanying drawings and the following specific embodiments of the present application will be further described in detail.

[0043] 对于互联网资源的推广应用,本申请提出一种新的推广方式,并针对这种推广方式提出相应的推广数据处理方法,从而为这种推广的实现提供了技术保障。 [0043] to promote the use of Internet resources, the application proposes a new way to promote, and the corresponding data processing methods for the promotion of this promotion, providing technical support for the realization of this promotion.

[0044] 本申请提出的新的互联网资源推广方式是:使用字符短码印刷在报纸、杂志、海报、传单等各种纸质媒体上,或者发布到其他的电视、广播终端等媒体设备上进行播放,这样用户上网输入字符短码,就可以浏览到与输入的字符短码相对应的网页信息。 [0044] The new Internet resources to promote the application of the present proposed are: the use of short character code printed in newspapers, magazines, posters, flyers and other print media, or posted to other television, radio and other media terminal equipment player, so Internet users input characters short code, you can browse to a web page with information character short code corresponding to the input. 其中,所述互联网资源是互联网上的文字、图片、音视频、动画、网页链接、广告等等信息的统称。 Among them, the Internet is a general information resource on the Internet text, images, audio and video, animation, web links, ads, and more.

[0045] 基于这种新的推广方式,下面通过实施例对本申请所述推广数据处理方法的实现流程进行详细说明。 [0045] Based on this new promotion, the following detailed description of the implementation flow of the data processing method according to the promotion application examples.

[0046] 参照图1,是本申请实施例所述一种互联网资源推广数据的处理方法流程图。 [0046] Referring to FIG. 1 is a flowchart of the processing method according to an Internet resource to promote the application data of the present embodiment.

[0047] 步骤101,创建包含推广者编码和互联网资源编码的字符短码,并建立所述字符短码与互联网资源标识的绑定关系; [0047] In step 101, the short code to create a character encoding and contains the promoter of Internet resources coding and establish a binding relationship between the character short code and Internet resources identified;

[0048] 其中,所述互联网资源标识是指用于标识互联网资源的信息,如网页URL、网上商城的商品ID等。 [0048] wherein, refers to the Internet resource identification information for identifying Internet resources, such as the URL page, online store product ID and the like.

[0049] 所述字符短码包含两部分,分别是推广者编码和互联网资源编码。 The [0049] short code characters comprises two parts, namely a promoter and encoding a coded Internet resources. 其中,互联网资源编码是指与某一互联网资源对应的字符编码,具体的,该编码可与互联网资源标识(如URL)对应。 Wherein the coding means and Internet resources Internet resources corresponding to a character code, in particular, the encoding may correspond to the Internet resource identifier (e.g., URL). 所述互联网资源编码可以采用随机算法生成随机码,但也可以按照一定规则生成指定码。 The Internet resources may be coded using a random algorithm to generate random codes, but may generate a specific code according to certain rules.

[0050] 所述字符短码的形式可以有多种,例如,“J-1234567”表示一种字符短码,其中J是“精品购物指南”的推广者编码,1234567是某URL的编码,该URL为http://pr0.taoba0.com/lenovo/index, htm。 [0050] The short form of the character code may have multiple, for example, "J-1234567" shows a short code character, where J is the "Shopping Guide" promoter of coding, 1234567 encoding a URL, which is URL is http://pr0.taoba0.com/lenovo/index, htm. 一旦创建“J-1234567”,则不允许“精品购物指南”再生成关联URL=http://pr0.taoba0.com/lenovo/index, htm 的字符短码。 Once created "J-1234567", is not allowed, "Shopping Guide" and then generate an associated URL = http: //pr0.taoba0.com/lenovo/index, htm character short code.

[0051] 再例如,字符短码为“T01-123456”,其中T01是“行报”的推广者编码,123456是商品ID,是一个随机码。 [0051] As another example, a short code character "T01-123456", where T01 is the "line newspaper" promoter of coding, is 123456 item ID, a is a random code. 如果上述字符短码已经存在,则不允许“行报”再生成关联商品id=123456的字符短码。 If the character code is already short, you can not "OK message" regenerate related item id = 123456 short code character.

[0052] 此外,为了减少输入的切换,上述字符短码还可以有别名,即去掉字符短码中的符号之后的字符短码。 [0052] Further, in order to reduce the switching input, the character code may also have short alias, i.e. remove short character code after the short code symbols in the character. 例如,字符短码T01-123456的别名是T01123456。 For example, the character alias T01-123456 short code is T01123456.

[0053] 在创建上述字符短码时,可以有多种创建方式,只要最终创建出来的字符短码包含推广者编码和互联网资源编码这两部分即可。 [0053] When creating the character short code, you can create a variety of ways, as long as the final character created out of short codes include promoters coding and Internet resources can encode two parts. 下面是本实施例提供的两种创建方式,如下: Below are created in two ways according to the embodiments, as follows:

[0054] 1) 一种创建方式是: [0054] 1) a way to create is:

[0055] 对每个推广者生成唯一的推广者编码; [0055] The generated unique codes each promoter promoter;

[0056] 对每个需要推广的互联网资源生成唯一的互联网资源编码; [0056] generate a unique coding for each Internet resources Internet resources need to promote;

[0057] 针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 [0057] an Internet resource for those who want to promote a promotion, the promoter coding in conjunction with the Internet resource is encoded to generate character short code.

[0058] 举例说明,例如有两个推广者,则对这两个推广者的编码分别是T01和T02。 [0058] exemplified, for example, two promoters, the promoters of these two coding respectively T01 and T02. 有两个需要推广的互联网资源,则对这两个互联网资源的编码分别是001和002。 There are two need to promote Internet resources, then these two codes of Internet resources are 001 and 002. 如果推广者T01要推广资源001,那么对应生成的字符短码是T01-001 ;如果推广者T02也要推广资源001,那么对应生成的字符短码是T02-001。 If the promoter of T01 to promote resource 001, then the corresponding short code is generated character T01-001; if the promoter T02 also promote resource 001, then the corresponding short code is generated character T02-001.

[0059] 由此可知,在这种创建方式下,一个互联网资源对应唯一的一个互联网资源编码,而且针对不同推广者不同互联网资源创建出来的字符短码是唯一的。 [0059] It can be seen that in this way create an Internet resource corresponds to a unique coding an Internet resource, and different promoters for different Internet resources to create a character out of the short code is unique.

[0060] 2)另一种创建方式是: [0060] 2) Another way is to create:

[0061] 对每个推广者生成唯一的推广者编码; [0061] The generated unique codes each promoter promoter;

[0062] 针对每个推广者,对某一推广者需要推广的每个互联网资源生成唯一的互联网资源编码; [0062] For each promoter, to generate unique codes each Internet resources Internet resources need to promote a promotion;

[0063] 针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 [0063] an Internet resource for those who want to promote a promotion, the promoter coding in conjunction with the Internet resource is encoded to generate character short code.

[0064] 举例说明,例如有两个推广者,对这两个推广者的编码分别是T01和T02。 [0064] exemplified, for example, two promoters, the two promoters are encoded T01 and T02. 其中对于推广者T01,可以对他要推广的10个互联网资源按照序号1到10进行单独编码;同样,对于推广者T02,对他要推广的10个互联网资源可以按照需要11到20进行单独编码,也可以按照序号1到10进行单独编码。 Wherein for promoters T01, can he wants to promote 10 Internet resources individually encoded in number from 1 to 10; Similarly, for the promoters T02, for him to promote 10 Internet resources may be coded separately as needed 11-20 It may be encoded separately according to No. 1-10. 换而言之,这两个推广者各自对应的互联网资源编码是可以重复使用的,只要对应同一个推广者的互联网资源编码唯一即可。 In other words, the two promoters respective corresponding Internet resources code is reusable, as long as the corresponding Internet resources coded with a unique promoter can.

[0065] 假设这两个推广者要推广同一个互联网资源A,并且对于推广者T01生成的互联网资源编码是001,那么对于推广者T02,对同一个互联网资源A可以使用相同的互联网资源编码001,也可以使用不同的互联网资源编码011。 [0065] Assume that the two promoters to promote the same Internet resource A, and Internet resource for generating encoded promoter T01 is 001, then for T02 promoters, on the same Internet resources A may use the same encoding Internet resource 001 you can use different Internet resources encoding 011.

[0066] 因此,在这种创建方式下,同一个互联网资源可能有一个互联网资源编码,也可能有多个互联网资源编码。 [0066] Thus, in this way created, the same Internet resources Internet resources may have a coding, there may be multiple Internet resources encoding. 但是,无论互联网资源与互联网资源编码是一对一还是一对多的关系,针对不同推广者不同互联网资源创建出来的字符短码是唯一的。 However, regardless of Internet resources and Internet resources or coding is one-to-many relationship, different promoters for different Internet resources to create a character out of the short code is unique.

[0067] 此外,从上述两种创建方式可以看出,最终创建出来的字符短码与互联网资源标识的绑定关系可能是一对一的关系,也可能是多对一的关系。 [0067] In addition, it can be seen from the above two ways to create a final binding relationship created out of character short code and Internet resources identified may be one to one relationship, it could be many to one relationship. 即:一个互联网资源如果只有一个推广者进行推广,则最终生成一个字符短码;但如果有多个推广者进行推广,则会生成多个字符短码,其中每个字符短码对应一个推广者。 Namely: an Internet resource if only to promote a promoter, the character eventually generate a short code; but if there are multiple promoters to promote, more than one character short code is generated, where each character corresponds to a short code promoter .

[0068] 步骤102,将所述字符短码发布给推广者,用户通过推广者获得字符短码; [0068] Step 102, the character code is issued to the short promoter, the user acquires character codes by the short promoter;

[0069] 其中,所述推广者可以是推广媒体,也可以是个人。 [0069] wherein the promoter is to promote the media may be, or may be individual.

[0070] 将需要进行推广的字符短码发布给推广者,推广者通过在各种媒体介质(包括纸质媒体、电视、广播终端、网络等媒体介质)上进行宣传,就可以使用户及时了解到所要推广的互联网资源信息,并从媒体介质上获得字符短码。 [0070] The need to promote character short code issued to promoters, promoter in various media by media (including print media, television, radio terminals, Internet and other media medium) publicity, it allows the user to keep abreast to the Internet to promote resource information, and access to short code character from the media media.

[0071] 步骤103,接收用户在搜索框输入的字符短码; [0071] Step 103, receiving a user input character in the search box short code;

[0072] 用户对感兴趣的互联网资源信息,可以在客户端浏览器中将相应的字符短码输入到搜索框中并点击搜索,即用户发送了一个搜索请求。 [0072] User information Internet resources of interest, can be entered into the search box and click Search in the client browser corresponding character short code that the user sends a search request. 根据所述搜索请求,进行步骤104的处理。 According to the search request, the process of step 104.

[0073] 步骤104,查找与搜索框中的字符短码绑定的互联网资源标识,并将该互联网资源标识指向的互联网资源的内容展示给用户。 [0073] Step 104, and the search box to find a character short code to bind Internet resource identifier, and the content of the Internet resource identifier points to Internet resources to the user.

[0074] 如前所述,在创建字符短码时,还建立了字符短码与互联网资源标识的绑定关系,利用所述绑定关系,在进行搜索时,可以查找到相对应的互联网资源标识。 [0074] As mentioned earlier, when you create a character short code, but also to establish a binding relationship between the character short code and Internet resources identified by the binding relationship, during the search, you can find the corresponding Internet resources identity. 如果所述互联网资源标识为网页URL,则将该URL指向的网页内容展示给用户;如果所述互联网资源标识为商品ID,则将该商品ID对应的URL所指向的网页内容展示给用户。 If the page is identified as the Internet resource URL, the URL points to the content of the page displayed to the user; Internet resource identifier if the commodity ID, the product ID display the web content corresponding to the URL points to the user.

[0075] 综上所述,上述方法通过字符短码建立起了传统媒体与互联网系统的信息关联。 [0075] In summary, the above method established traditional media and Internet related information by the character short code system. 由于所述字符短码短小简单,容易记忆,因此可减少输入字符的数量,缩短输入时间,提高输入速度,还可以最大程度地避免输入错误的问题。 Since the short code of the character short and simple, easy to remember, thus reducing the number of input characters, shortening input time and improve the input speed, input errors can also avoid the problem of the maximum extent. 而且这种资源推广数据的处理方式,保证了使用字符短码进行推广的实现可能性,为提高输入速度提供了技术实现的保障。 And this way of processing data resources to promote and ensure the realization of the possibility of using character short code promotion, technology has provided a guarantee to increase input speed.

[0076] 进一步,与直接在搜索引擎中输入关键词进行搜索,然后再从搜索结果列表中选择合适的网页URL的方式相比,上述输入字符短码进行搜索的方式可直接定位到网页URL,无需人工从搜索结果列表中挑选合适的URL,因此本申请实施例所述方法更加直接、便捷,并且提高了搜索效率。 [0076] Further, with direct input keyword in the search engine to search, and then select the appropriate options page URL from the search results list as compared to the above-described embodiment the short code search input character may be positioned directly into the web page URL, without manual selection of a suitable URL from the search results list, therefore the present application embodiment of the method is more direct and convenient, and improves search efficiency.

[0077] 为了使本领域技术人员更加了解本申请的内容,下面通过一具体应用实例进行说明。 [0077] In order that those skilled in the art a better understanding of the present application, is illustrated by the following examples of a specific application.

[0078] 将图1所述方法应用到网上电子交易中,可实现各种电子商品信息的推广。 [0078] The method of Figure 1 applied to online electronic transaction may be implemented to promote a variety of electronic product information.

[0079] 参照图2,是本申请实施例所述一种网上电子交易的推广示意图。 [0079] Referring to FIG. 2 is a schematic view of an embodiment of the present application to promote the one-line electronic transactions.

[0080] 第一步,创建字符短码:运营在编码管理系统中,创建字符短码,建立字符短码与URL的1对1或多对1的绑定关系,并标识字符短码的推广者信息; [0080] The first step, create a character short code: operations in coding management system, create a character short code, or to establish a binding relationship between a character promotion code and URL short of 1 to 1, and identifies the character short code info;

[0081] 第二步,字符短码的搜索准备:将字符短码、推广者等信息从编码管理系统导出到搜索服务器; [0081] The second step, the character short code search preparation: Export character short code, promoters and other information from the encoder to the search server management system;

[0082] 第三步,传统媒体印刷制作:获取传统媒体印刷的字符短码列表,并将列表中的字符短码、URL及相关的文字描述及图片等信息从编码管理系统到处,然后排版并印刷在传统媒体介质上; [0082] The third step, the traditional media print production: access to traditional print media short list of character codes and the characters in the list short code, URL and associated text descriptions and pictures and other information from a code management system everywhere, and then typesetting in traditional media printed media;

[0083] 第四步,媒体发行:将报纸、杂志、海报、传单等纸质媒体寄送、售卖等方式发放到浏览者手中; [0083] The fourth step, the media release: issuing newspapers, magazines, posters, flyers and other print media send, sell, etc. into the hands of the viewer;

[0084] 第五步,买家搜索:浏览者在交易网站的搜索中输入字符短码,由搜索服务器根据编码管理系统中的对应关系定位到URL。 [0084] The fifth step, buyers search: Short viewer input character code in the search trade site, navigate to the URL from the search server based on the correspondence code management systems.

[0085] 其中,第一步至第四步的处理可参照图3所示的时序图,在此不再详述。 [0085] wherein the first step to the fourth step of the process may refer to the timing chart shown in FIG. 3, not described in detail here.

[0086] 第五步的详细处理过程可参照图4所示的时序图。 Detailed processing procedure [0086] The fifth step may refer to the timing chart shown in FIG. 4. 如图4所示,具体包括以下步骤: 4, includes the following steps:

[0087] 步骤401,浏览者在交易网站的搜索框中输入字符短码,并点击“搜索”按钮; [0087] In step 401, the viewer input character code in the short trading website in the search box and click the "Search" button;

[0088] 步骤402,搜索引擎查找所述字符短码绑定的URL ; [0088] Step 402, the search engine to find the URL character bound short code;

[0089] 步骤403,从交易网站的URL服务器上获取该绑定的URL所指向的网页数据; [0089] In step 403, the data acquisition web page URL points to the binding of the URL from the transaction server site;

[0090] 步骤404,交易网站的URL服务器将网页数据返回给搜索引擎; [0090] Step 404, the transaction server web site's URL data back to the search engine;

[0091] 步骤405,搜索引擎跳转到该绑定的URL页面并显示网页数据。 [0091] In step 405, the search engine to jump to the URL of the page and the page data binding.

[0092] 上述图2至图4实施例是以网上电子交易为例进行说明,但具体应用中也可以应用到其他互联网资源的推广应用中,其实施原理与上述实施例相似,故不再赘述。 Embodiment 4 [0092] The embodiment of FIGS. 2 to online electronic transaction is described as an example, but the specific application can also be applied to other Internet resources application in which the principles of embodiments similar to the above embodiment, further description is not .

[0093] 进一步,基于图1至图4所示实施例的内容,本申请还可以利用字符短码中的推广者编码,方便地对推广者进行推广报酬结算处理,并对推广效果进行统计处理。 [0093] Further, based on the contents shown in FIGS. 1 to the embodiment, the present application can also use the short 4 promoter encoded character codes, conveniently promoters to promote the settlement payment processing, and performs statistical processing and the effects . 下面分别详细说明。 The following are described in detail.

[0094] 1、推广报酬结算 [0094] 1, to promote the settlement payment

[0095] 推广报酬是指对推广者所推广的互联网资源,可以给予推广者一定的奖励或报酬。 [0095] refers to the promotion of paid promoter of the promotion of Internet resources, promoters can give certain incentives or rewards. 推广报酬结算是指根据记录的浏览器操作,计算推广者的报酬并进行报酬的发放。 Promotion compensation settlement means the browser is the operating record, calculate and pay the promoters paid remuneration.

[0096] 实际应用中,字符短码的搜索通常在搜索系统中完成,而推广报酬的结算通常在另一个推广结算系统中完成。 [0096] In practice, the character short code search is usually done in the search system, reward and promote the settlement is usually done in the promotion of another settlement system. 现有技术中,为了统计出不同推广者的报酬,需要在URL中添加不同推广者的特殊标记,再由URL服务器记录推广者信息,最后推广结算系统进行报酬结算时需要汇总搜索系统的搜索日志和URL服务器上的推广者信息,通过繁琐的数据整理后,再进行推广报酬结算及报酬发放。 Summary search system needs to search log when the prior art, in order to reward the statistics of different promoters, the need to add special markers of different promoters in the URL, and then record promoters server by the URL information, and finally to promote the settlement payment settlement system and promoter of the information on the server URL, finishing by the cumbersome data, and then promote the settlement of remuneration and compensation paid. 这样,增加了搜索系统和推广结算系统的复杂度,使得系统之间的耦合度较高。 Thus, increasing the complexity of the search system and promote settlement system, such that a higher degree of coupling between the systems.

[0097] 为了降低系统之间的耦合度及系统的复杂度,本申请实施例首先在创建字符短码时在字符短码中添加了推广者编码,并建立了推广者编码与推广结算系统用户标识的唯一绑定关系,而且对应推广者编码还记录了相应的推广者信息,如推广者姓名、单位、联系方式等信息。 [0097] In order to reduce the complexity of the coupling between the system and the system, application of the present embodiment, when creating a character first short code added promoter encoded in the character of short codes, and the establishment of promoters to promote the settlement system user encoding the only binding relationship between the identifier and the corresponding promoter coding also recorded a corresponding promoter of information, such as the promotion's name, organization, contact information.

[0098] 然后,当搜索系统查找到与搜索框中的字符短码绑定的互联网资源标识后,先从所述字符短码中提取出推广者编码,并查找与该推广者编码唯一绑定的推广结算系统用户标识;再将查找到的推广结算系统用户标识和互联网资源标识一起发送给所述推广结算系统。 [0098] Then, when the Internet resource identification character search system finds the search box binding short code, a short code starting with the character extracted coding promoters, and promoters find the code uniquely bound to promote settlement system user ID; promotion sent to the settlement system together and then look to promote settlement system user ID and Internet resource identifier.

[0099] 最后,所述推广结算系统依据推广结算系统用户标识定期对不同推广者进行推广报酬结算。 [0099] Finally, the settlement system on a regular basis for the promotion of different promoters to promote the settlement payment settlement system based on the promotion of user identification. 例如针对某一个用户标识,统计该用户在一个月内推广的各种互联网资源所获得的不同报酬,并按照推广结算系统设定的结算方式进行报酬计算。 For example, one user ID, the user statistics of different rewards within a month to promote the various Internet resources available, and to promote the settlement system remuneration calculated in accordance with the set of settlement.

[0100] 进一步,利用推广报酬结算数据还可以进行以下处理: [0100] Further, by using an extended payment settlement data can also be carried out the following process:

[0101] 从所述推广结算系统获取不同推广结算系统用户标识对应的推广报酬结算数据;获取与推广者编码相对应的推广者信息,如推广者姓名、单位、联系方式等;根据推广者编码与推广结算系统用户标识的唯一绑定关系,将推广者信息与相应的推广报酬结算数据相关联,并生成推广者结算报表输出。 [0101] acquiring the user identifier corresponding to different billing systems to promote the settlement paid to promote data from said settlement system promote; promoter acquires encoded information corresponding to the promoter, promoters such as the name, company, contact information, etc; The promoter of the coding the only binding relationship with the user identification system to promote the settlement of the promoters to promote information and corresponding remuneration settlement and associated data, and generates promoters settlement report output.

[0102] 这样,根据推广者编码与推广结算系统用户标识的唯一绑定关系,就可以将搜索系统和推广结算系统的数据处理关联起来,直接获得某个推广者在推广结算系统的报酬结算,而无需再进行繁琐的数据整理工作。 [0102] Thus, according to the only binding relationship with the promoters to promote the settlement coding system user ID, you can search the data system and settlement system to promote the process of associating, direct access to a promoter remuneration settlement and clearing system in the promotion, without having to perform tedious data collation.

[0103] 仍以网上电子交易为例,参照图5,是图2所示实施例进行推广报酬结算的流程图。 [0103] Electronic still online transactions, for example, with reference to FIG. 5 is a flowchart of the embodiment shown in FIG. 2 promote settlement payment.

[0104] 假设用户输入字符短码“J-1234567”,该字符短码关联的URL = http://pr0.taoba0.com/lenovo/index, htm。 [0104] Suppose the user enters a short code character "J-1234567", URL character associated with the short code = http://pr0.taoba0.com/lenovo/index, htm.

[0105] 步骤501,搜索引擎从“ J-1234567 ”中提取出推广者编码J ; [0105] Step 501, the search engine to extract from the promoter encoded J "J-1234567";

[0106] 步骤502,搜索引擎根据推广者编码J与推广结算系统用户ID的唯一绑定关系,查找与推广者编码J绑定的推广结算系统用户ID ; [0106] Step 502, the only search engine according to the binding relationship promoters encoding J and promotion billing system user ID, and promoters find encoded J bound to promote the settlement system user ID;

[0107] 假设查找到的用户ID为JS101 ; [0107] Suppose the user ID is found JS101;

[0108] 步骤503,搜索引擎将JS101和该URL发送给推广结算系统; [0108] In step 503, the search engine will send the URL to promote JS101 and settlement systems;

[0109] 步骤504,推广结算系统将用户JS101点击该URL的行为进行记录,并利用所述点击记录定期对系统中的用户进行报酬结算。 [0109] Step 504, the settlement system promote JS101 user clicks the URL recorded, and regular users of the system with the click paid billing records.

[0110] 具体的结算方式可根据实际应用进行设置,例如卖家可设置不同商品的推广佣金比例,还可设置交易成功后才付佣金,等等。 [0110] Specific settlement can be carried out according to the application settings, such as the seller can set the commission rate to promote different products, but also pay commission set up after the transaction is successful, and so on.

[0111] 本实施例优选的,还可以对字符短码设置折扣,并在结算时根据折扣计算推广报酬。 [0111] Preferred embodiments of the present embodiment may also be provided to the discount short code character, and when the settlement is calculated according to the discount promotion compensation. 例如,交易网站中的字符短码包含三种类型:宝贝类型、店铺类型、其他类型(指除宝贝类型和店铺类型之外的类型)。 For example, a trading site in the character short code consists of three types: type baby, store type, other types (except baby type refers to the type and the type of shop). 字符短码折扣适用于宝贝类型的字符短码。 Character short code discount applies to the type of character baby short code. 可以根据卖家的需要设置宝贝的折扣,不同的推广者可以生成同一个宝贝的字符短码,不同的推广者可以设置各自的字符短码是否允许折扣(如果允许折扣,同一件宝贝的折扣是一样的)。 You can set discount baby needed sellers, different promoters can generate character short code with a baby, different promoters can set their own character short code whether to allow the discount (if the discount allowed, discount with a baby is the same of). 在卖家设置了折扣,推广者也设置允许折扣的情况下,买家使用字符短码搜索后,可以在对应字符短码的URL页面上看到宝贝折扣及折后价格,并在交易中可以选择以字符短码折扣方式、折扣价进行交易。 The seller has a discount, promotion were also allowed to set the case of the discount, the buyer after using the character short code search, you can see the baby after discounts and discount prices on the corresponding page URL character short code, and can be selected in the transaction character short code rebates, discount trading.

[0112] 此外,交易网站的数据中心还可以根据推广者编码与推广结算系统用户ID的绑定关系,方便、快速地将推广结算系统的报酬结算数据与搜索系统的推广者信息关联起来,输出关于某个推广者详细的推广报酬统计及结算的报表。 [0112] In addition, the trading site data center can also be coded according to the binding relationship with the promoters to promote settlement system user ID, easy and quick to associate promoter of settlement rewards information and data search system to promote settlement system up output About a promoter of detailed remuneration report statistics and to promote settlement. 这种方式将数据中心与搜索系统和推广结算系统的系统耦合度降低,方便了几个系统之间的数据关联。 In this way the coupling system with a data acquisition system and the central settlement system promote reduced, to facilitate the correlation data between several systems.

[0113] 2、推广效果统计 [0113] 2, and the effects statistics

[0114] 推广效果是指由推广产生的结果,所述结果表现在浏览、电子交易、反馈等用户操作。 [0114] and the effects refers to results produced by extension, the performance results in the browser, electronic transactions, and other user feedback operation. 推广效果统计是指通过记录用户的浏览器操作,记录浏览、电子交易等信息,统计输出推广效果报表。 And the effects statistics refers to record the user's browser operation, recording information browsing, e-trading, promotion of statistical output performance reports.

[0115] 现有技术中,与推广报酬的结算类似,为了统计出不同推广者的推广效果,也需要在URL中添加不同推广者的特殊标记,再由URL服务器记录推广者信息,最后进行推广效果统计时,需要汇总所有的推广日志记录并进行数据整理后,才能统计出推广效果。 [0115] prior art, and to promote the settlement of remuneration similar to the statistics and the effects of different promoters, also need to add special markers of different promoters in the URL, and then record promoters server by the URL information, the final promotion after time performance statistics, summary of all need to promote logging and data consolidation, in order to promote the statistical effect. 因此,现有技术的这种方式也存在系统复杂、系统间耦合度高的问题。 Thus, this prior art embodiment there is a complex system, the problem of high inter-system coupling.

[0116] 本申请实施例将采用与上述的推广报酬结算方式相同的方法解决所述问题。 [0116] Example embodiments of the present application will be used to promote the same manner as the payment settlement method to solve the problems described above. 具体的,基于上述的推广报酬结算方式,在进行推广效果统计时,需要获取到字符短码的搜索数据,以及互联网资源的网上交易数据,以及推广报酬结算数据;然后,依据推广者编码将同一推广者的搜索数据、网上交易数据和推广报酬结算数据相关联,并进行推广效果统计,最后生成统计报表输出。 Specifically, based on the promotion of settlement rewards, performance statistics during the promotion, you need to get to the search data characters of short codes, Internet and online transaction data resources, and the promotion of pay settlement data; then, according to the promoters encoding the same promoters of the search data, online transactions and data associated with the promotion of settlement rewards, and promotion of performance statistics, and finally generate statistical reports output.

[0117] 仍以网上电子交易为例,交易网站的数据中心根据搜索、成交、结算等系统的日志和数据进行数据统计。 [0117] is still online electronic transactions, for example, trading site data center based on statistical data and log data search, transaction and settlement systems. 其中,搜索系统提供搜索量、搜索用户数等数据,交易系统提供成交金额、成交笔数等数据,推广结算系统提供用户成交金额、用户成交笔数、用户佣金等数据。 Among them, the search system provides search volume, number of users search for data, transaction systems provide turnover, transaction amount and other data, to promote the settlement system provides users turnover, the user transaction amount, commission and other user data. 数据中心分别从这三个系统获取相应数据后,按照不同需求生成字符短码推广效果报表。 Three were from the data center system to obtain the corresponding data to generate character codes and the effects of short reports by different needs. 例如,可统计某个推广者所推广资源的效果,或者统计某个互联网资源在不同推广者进行推广下的效果,等等。 For example, the effect of statistical resources of a promoter of the promotion, or a statistical effect of Internet resources in the promotion of different promoters, and so on.

[0118] 本申请实施例所述的推广效果统计方法也使数据中心与搜索系统、交易系统、推广结算系统的系统耦合度降低,方便了几个系统之间的数据关联。 [0118] Statistical methods and the effects of the present application is also described in the embodiments a data center and search system, reducing system coupling trading system to promote the settlement system to facilitate the correlation data between several systems.

[0119] 需要说明的是,对于前述的各方法实施例,为了简单描述,故将其都表述为一系列的动作组合,但是本领域技术人员应该知悉,本申请并不受所描述的动作顺序的限制,因为依据本申请,某些步骤可以采用其他顺序或者同时进行。 [0119] Incidentally, the foregoing embodiments of the methods for, for ease of description, it is described as a series combination of actions, those skilled in the art will be aware that the present application is not affected by the order of acts described It limited since according to the present application, some steps may be performed simultaneously or in other sequences. 其次,本领域技术人员也应该知悉,说明书中所描述的实施例均属于优选实施例,所涉及的动作并不一定是本申请所必须的。 Secondly, those skilled in the art should also understand that the embodiments are described in the specification are exemplary embodiments, the operation related to the present application is not necessarily necessary.

[0120] 基于上述方法实施例的说明,本申请还提供了相应的互联网资源推广数据的处理系统实施例,来实现上述方法实施例所述的内容。 [0120] Based on the above description of the embodiments of the method, the present application further provides a respective data processing system to promote the Internet resources embodiment, to implement the foregoing embodiments described in the SUMMARY.

[0121] 参照图6,是本申请实施例所述一种互联网资源推广数据的处理系统结构图。 [0121] Referring to FIG. 6, the processing system is a configuration diagram of an Internet resource to promote the application data according to the present embodiment.

[0122] 所述处理系统可以包括短码创建单元61、短码发布单元62、短码输入单元63和短码搜索单元64,其中, [0122] The processing system may include a short code creating unit 61, a short code issuing unit 62, input unit 63, a short code and a short code search unit 64, wherein,

[0123] 短码创建单元61,用于创建包含推广者编码和互联网资源编码的字符短码,并建立所述字符短码与互联网资源标识的绑定关系; [0123] short code creating unit 61 for creating a character encoding short code includes promoters and coding Internet resources, and establish a binding relationship with the short code of the character of the Internet resource identifier;

[0124] 短码发布单元62,用于将所述字符短码发布给推广者,用户通过推广者获得字符短码; [0124] short code issuing unit 62, the character will be released for a short code to extension, users obtain character codes by the short promoter;

[0125] 短码输入单元63,用于接收用户在搜索框输入的字符短码; [0125] short code input unit 63, for receiving a user character short code entered in the search box;

[0126] 短码搜索单元64,用于查找与搜索框中的字符短码绑定的互联网资源标识,并将该互联网资源标识指向的互联网资源的内容展示给用户。 [0126] short code search unit 64, and the characters in the search box for finding short code bundled Internet resource identifier, and display the contents of the Internet resource identifier points to Internet resources to the user.

[0127] 优选的,所述短码创建单元61可使用图1实施例所述的两种方法创建字符短码,因此所述短码创建单元61可以有两种结构。 [0127] Preferably, the short code creating unit 61 may create a character using the short codes are two methods according to the Figure 1 embodiment, and therefore the short code creating unit 61 may have two structures.

[0128] —种结构是,所述短码创建单元61具体包括: [0128] - kind of structure, said short code creating unit 61 comprises:

[0129] 第一推广者编码子单元,用于对每个推广者生成唯一的推广者编码; [0129] Promoters encoding a first subunit, configured to generate a unique promoter coding for each promoter;

[0130] 第一资源编码子单元,用于针对每个推广者,对某一推广者需要推广的每个互联网资源生成唯一的互联网资源编码; [0130] a first resource sub-coding unit for each promoter for generating unique codes each Internet resources Internet resources need to promote a promoter;

[0131] 第一短码生成子单元,用于针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 [0131] The first short code generating sub-unit for an Internet resource for a promoter to promote, the promoter and coding the combined coded Internet resources, generating a short code character.

[0132] 另一种结构是,所述短码创建单元61具体包括: [0132] Another structure of the short code creating unit 61 comprises:

[0133] 第二推广者编码子单元,用于对每个推广者生成唯一的推广者编码; [0133] The second encoding subunit promoter, the promoter for generating unique codes each promoter;

[0134] 第二资源编码子单元,用于对每个需要推广的互联网资源生成唯一的互联网资源编码; [0134] The second resource sub-coding unit for generating unique codes each Internet resources need to promote the Internet resource;

[0135] 第二短码生成子单元,用于针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 [0135] The second short code generating sub-unit, for an Internet resource for a promoter to promote, the promoter and coding the combined coded Internet resources, generating a short code character.

[0136] 由上可知,所述字符短码与互联网资源标识的绑定关系为一对一或多对一的关系Ο [0136] From the foregoing, the character is a many-to-one relationship or a binding relationship with the Internet resource short code identified Ο

[0137] 优选的,所述处理系统还可以利用字符短码中的推广者编码,方便地对推广者进行推广报酬结算处理,并对推广效果进行统计处理。 [0137] Preferably, the processing system may also use the short promoter encoded character codes, conveniently promoters to promote the settlement payment processing, statistical processing and promotion effect. 为此,所述短码创建单元61还可用于建立推广者编码与推广结算系统用户标识的唯一绑定关系,并对应推广者编码记录相应的推广者信息。 For this purpose, the short code creating unit 61 may also be used to establish a unique relationship promoters encoding a binding settlement system promote the user identification, the corresponding promoters and coding information corresponding to the record promoter.

[0138] 基于短码创建单元61的所述功能,所述处理系统还可以包括: [0138] function based on the short code creating unit 61, the processing system may further comprise:

[0139] 推广报酬结算单元65,用于依据用户标识对不同推广者进行推广报酬结算; [0139] Promote reward settlement unit 65, for the promotion of pay billing identifier for a user based on the different promoters;

[0140] 用户标识搜索单元66,用于当短码搜索单元64查找到与搜索框中的字符短码绑定的互联网资源标识后,从所述字符短码中提取出推广者编码,并查找与该推广者编码唯一绑定的推广报酬结算单元用户标识;还用于将查找到的推广报酬结算单元用户标识和互联网资源标识发送给所述推广报酬结算单元65。 [0140] user ID searching unit 66 for searching unit 64 when the short code to locate Internet resources after identifying short code search box binding character, the character is extracted from the short code out promoters encoding, and find code unique to the promoters to promote binding settlement payment unit user identifier; for further promotion of the found reward settlement unit user ID and the Internet resource identifier to promote settlement payment unit 65.

[0141] 优选的,基于推广报酬结算数据,还可以管理推广者信息生成报表。 [0141] Preferably, the payment settlement data based on the promotion, promotion can also manage user information report. 因此,所述处理系统还可以包括: Thus, the processing system may further comprise:

[0142] 报酬获取单元67,用于从所述推广报酬结算单元65获取不同用户标识对应的推广报酬结算数据; [0142] Compensation obtaining unit 67, configured to obtain a user identifier corresponding to different billing promotion compensation data from the compensation promote settlement unit 65;

[0143] 推广者信息获取单元68,用于从所述短码创建单元61获取与推广者编码相对应的推广者信息; [0143] Promoters information acquisition unit 68, a creation unit 61 acquires promoters and promoter of the coding information from the corresponding short code;

[0144] 报酬结算报表生成单元69,用于根据推广者编码与推广报酬结算单元用户标识的唯一绑定关系,将推广者信息与相应的推广报酬结算数据相关联,并生成推广报酬结算报表。 [0144] remuneration settlement report generation unit 69, according to the binding relationship uniquely encode promoters and promotion compensation settlement unit of the user ID, the user information corresponding to the promotion of pay billing data associated promotion, promotion compensation and generates billing reports.

[0145] 优选的,为了进行推广效果的统计,所述处理系统还可以包括: [0145] Preferably, in order to promote the effect of the statistics, the processing system may further comprise:

[0146] 数据获取单元610,用于获取字符短码的搜索数据,以及互联网资源的网上交易数据,以及推广报酬结算数据; [0146] The data acquisition unit 610 for acquiring the character short code search data, Internet resources and online transaction data, as well as the promotion of pay settlement data;

[0147] 推广效果统计单元611,用于依据推广者编码将同一推广者的搜索数据、网上交易数据和推广报酬结算数据相关联,并进行推广效果统计。 [0147] and the effects statistics unit 611, according to promoters for encoding data search of the same promoter, remuneration and promotion of online transaction data associated with settlement data, and to promote performance statistics.

[0148] 综上所述,上述互联网资源推广数据的处理系统所生成的字符短码由于短小简单,容易记忆,因此可减少输入字符的数量,缩短输入时间,提高输入速度,还可以最大程度地避免输入错误的问题。 [0148] In summary, the processing system described above to promote Internet resource data generated by the character codes because the short short and simple, easy to remember, thus reducing the number of input characters, shortening input time and improve the input speed, can maximize avoid entering the wrong question. 而且,所述处理系统为提高输入速度提供了技术实现的保障。 Further, the processing system provides a support for the technology to improve the input speed.

[0149] 对于上述处理系统实施例而言,由于其与方法实施例基本相似,所以描述的比较简单,相关之处参见图1至图5所示方法实施例的部分说明即可。 [0149] For the above processing system embodiments, since the method of the embodiment which is substantially similar, the description is relatively simple, where relevant Referring to FIGS. 1 to 5 shown in section an embodiment of a method embodiment to be described.

[0150] 基于上述图6所示互联网资源推广数据的处理系统,将所述处理系统应用到网上电子交易中,可得到如图7所示的系统结构图。 [0150] The processing system resources to promote Internet data shown in FIG 6 based on the above, the processing system is applied to the web in an electronic transaction, the system configuration shown in FIG. 7 can be obtained as shown in FIG.

[0151] 参照图7,是本申请实施例所述一种应用于网上电子交易的推广系统结构图。 [0151] Referring to FIG. 7, the present application is applied to the one embodiment of a system configuration of FIG promote electronic transactions online.

[0152] 所述推广系统包括编码管理系统71、搜索系统72、推广报酬结算系统73和数据中心系统74。 [0152] The promotion management system 71 includes an encoding system, the search system 72, billing system 73 to promote the return system 74 and the data center. 其中, among them,

[0153] 所述编码管理系统71包含图6所示的短码创建单元61和短码发布单元62 ; [0153] The code management system 71 comprises a short code as shown in FIG. 6 creating unit 61 and the short code issuing unit 62;

[0154] 所述搜索系统72包括图6所示的短码输入单元63、短码搜索单元64和用户标识搜索单元66 ; [0154] The search system comprises a short code input unit 72 shown in FIG. 663, and a short code search unit 64 searches the user identification unit 66;

[0155] 所述推广报酬结算系统73包含图6所示的推广报酬结算单元65 ; [0155] The promotion of pay billing system 73 comprises promotion compensation settlement unit 665 shown in FIG;

[0156] 所述数据中心系统74包含图6所示的报酬获取单元67、推广者信息获取单元68、报酬结算报表生成单元69、数据获取单元610和推广效果统计单元611。 Compensation [0156] The data center system 74 shown in FIG. 6 comprises acquiring unit 67, the information acquisition unit 68 promoter, reward settlement report generation unit 69, a data acquisition unit 610 and a statistics unit 611 promotion effect.

[0157] 上述推广系统的具体结构由于与图6所示实施例基本相似,所以描述的比较简单,相关之处参见图6所示实施例的部分说明即可。 [0157] In particular because of the configuration of the extension system shown in FIG. 6 is substantially similar to the embodiment, the description is relatively simple, as shown in Figure 6 Referring to the relevant part of the embodiment to be described.

[0158] 本说明书中的各个实施例均采用递进的方式描述,每个实施例重点说明的都是与其他实施例的不同之处,各个实施例之间相同相似的部分互相参见即可。 [0158] In the present specification, various embodiments are described in a progressive way, differences from the embodiment and the other embodiments each of which emphasizes embodiment, various portions of the same embodiment of similarity between the embodiments refer to each other.

[0159] 最后,还需要说明的是,在本文中,诸如第一和第二等之类的关系术语仅仅用来将一个实体或者操作与另一个实体或操作区分开来,而不一定要求或者暗示这些实体或操作之间存在任何这种实际的关系或者顺序。 [0159] Finally, it should be noted that, herein, relational terms such as first and second and the like are only used to distinguish one entity or operation from another entity or action without necessarily requiring or implying any such actual relationship or order between these entities or operations.

[0160] 以上对本申请所提供的一种互联网资源推广数据的处理方法及系统,进行了详细介绍,本文中应用了具体个例对本申请的原理及实施方式进行了阐述,以上实施例的说明只是用于帮助理解本申请的方法及其核心思想;同时,对于本领域的一般技术人员,依据本申请的思想,在具体实施方式及应用范围上均会有改变之处,综上所述,本说明书内容不应理解为对本申请的限制。 [0160] The foregoing processing method and system for Internet Resource promotion data provided herein, and described in detail herein through specific examples of the principles and embodiments of the present application are set forth in description of the above embodiment only to assist in understanding the method and core ideas of the present application; Meanwhile, those of ordinary skill in the art based on the idea of ​​the present disclosure, may make modifications to the specific embodiments and applications of the embodiment, the summary, the the specification shall not be construed as limiting the present disclosure.

Claims (8)

  1. 1.一种互联网资源推广数据的处理方法,其特征在于,包括: 创建包含推广者编码和互联网资源编码的字符短码,并建立所述字符短码与互联网资源标识的绑定关系; 将所述字符短码发布; 接收在搜索框输入的字符短码; 查找与搜索框中的字符短码绑定的互联网资源标识,并返回该互联网资源标识指向的互联网资源的内容; 搜索系统从所述字符短码中提取出推广者编码,并查找与该推广者编码唯一绑定的推广结算系统用户标识,其中,预先建立推广者编码与推广结算系统用户标识的唯一绑定关系,并对应推广者编码记录相应的推广者信息; 搜索系统将查找到的推广结算系统用户标识和互联网资源标识发送给所述推广结算系统,以使所述推广结算系统依据推广结算系统用户标识对不同推广者进行推广报酬结笪并ο 1. A method of processing data in the promotion of Internet resources, characterized by, comprising: creating a short code includes a character code and Internet resources promoter encoded short code and establishing the binding relationship between the character Internet resource identifier; The said character code issuing short; short code received in the search character input box; character of the Search box binding Internet short code resource identifier, and returns the contents of the Internet resource identifier pointing to Internet resources; from the search system character short code to extract the promoter coding, and look to the promoters to promote the settlement coding system user ID unique to bind, in which the only binding pre-established relationship with the promoters coding system to promote the settlement of the user ID and the corresponding promoter recording encoded information corresponding promoter; the system will search to find the user ID and billing system to promote the Internet resource identifier to promote the settlement system to promote the settlement system to promote different promoters to promote the settlement system based on the user identification Da junction compensation and ο
  2. 2.根据权利要求1所述的方法,其特征在于: 所述字符短码与互联网资源标识的绑定关系为一对一或多对一的关系。 2. The method according to claim 1, wherein: said short code character identifying a binding relationship with the Internet resource to one or many relationship.
  3. 3.根据权利要求1所述的方法,其特征在于,所述创建包含推广者编码和互联网资源编码的字符短码,包括: 对每个推广者生成唯一的推广者编码; 针对每个推广者,对某一推广者需要推广的每个互联网资源生成唯一的互联网资源编码; 针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 3. The method according to claim 1, wherein said short code comprises creating a character coding and promoter encoding Internet resources, comprising: generating a unique promoter encoding each promoters; promoters for each , generates a unique coding for each Internet resources Internet resources need to promote a promoter; an Internet resource for those who want to promote a promotion, the promoter and coding of the coding combination of Internet resources, generate character short code .
  4. 4.根据权利要求1所述的方法,其特征在于,所述创建包含推广者编码和互联网资源编码的字符短码,包括: 对每个推广者生成唯一的推广者编码; 对每个需要推广的互联网资源生成唯一的互联网资源编码; 针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 4. The method according to claim 1, wherein said short code comprises creating a character coding and promoter encoding Internet resources, comprising: generating a unique codes each promoter promoter; each need to promote Internet resources generate a unique Internet resources encoding; an Internet resource for those who want to promote a promotion, the promoter coding in conjunction with the Internet resource is encoded to generate character short code.
  5. 5.根据权利要求1至4中任意一项所述的方法,其特征在于,还包括: 从所述推广结算系统获取不同推广结算系统用户标识对应的推广报酬结算数据; 获取与推广者编码相对应的推广者信息; 根据推广者编码与推广结算系统用户标识的唯一绑定关系,将推广者信息与相应的推广报酬结算数据相关联,并生成推广报酬结算报表。 5. The method according to any one of claim 4, characterized in that, further comprising: obtaining a user identifier corresponding to different billing systems to promote the settlement paid to promote data from said settlement system promote; phase encoding acquisition and promoters information corresponding to promoters; promoters binding relationship according to the unique coding and promote settlement system user identification, the user information corresponding to the promotion of pay billing data associated promotion, promotion compensation and generates billing reports.
  6. 6.根据权利要求1至4中任意一项所述的方法,其特征在于,还包括: 获取字符短码的搜索数据,以及互联网资源的网上交易数据,以及推广报酬结算数据; 依据推广者编码将同一推广者的搜索数据、网上交易数据和推广报酬结算数据相关联,并进行推广效果统计。 6. A method according to any one of claim 4, characterized in that, further comprising: acquiring character data of short code search, and online Internet's resources, and promoting settlement payment transactions; promoter based coding the search data of the same promoter, remuneration and promotion of online transaction data associated with settlement data, and to promote performance statistics.
  7. 7.—种互联网资源推广数据的处理系统,其特征在于,包括: 短码创建单元,用于创建包含推广者编码和互联网资源编码的字符短码,并建立所述字符短码与互联网资源标识的绑定关系; 短码发布单元,用于将所述字符短码发布; 短码输入单元,用于接收在搜索框输入的字符短码; 短码搜索单元,用于查找与搜索框中的字符短码绑定的互联网资源标识,并返回该互联网资源标识指向的互联网资源的内容; 用户标识搜索单元,位于搜索系统,用于从所述字符短码中提取出推广者编码,并查找与该推广者编码唯一绑定的推广报酬结算单元用户标识;还用于将查找到的推广报酬结算单元用户标识和互联网资源标识发送给推广报酬结算单元,其中,所述短码创建单元还可用于建立推广者编码与推广结算系统用户标识的唯一绑定关系,并对应推广者编码记 7.- kinds of processing system resources to promote Internet data, characterized by comprising: a short code creating unit for creating a character encoding short code includes promoters and coding Internet resources, and establishing the character of the Internet resource identification short code binding relationship; short code issuing unit configured to release the short code character; short code input means for receiving a short code search character input box; short code search unit configured to search the search box Internet binding character short code resource identifier, and returns the contents of the Internet resource identifier pointing to Internet resources; user identifier search unit, in the search system, for extracting from said encoded character promoter of short codes, and search and the promoters promote binding code unique user identifier reward settlement unit; for further promotion of the found reward settlement unit user ID and the Internet resource identifier to promote settlement payment means, wherein said short code creating unit may also be used the only binding relationship established promoters coding and billing system to promote the identity of the user, and the corresponding promoter coding mind 相应的推广者信息,以使所述推广结算系统依据推广结算系统用户标识对不同推广者进行推广报酬结算。 Information corresponding promoters to promote the settlement of payment settlement system promote different promoters to promote the settlement system based on user identity.
  8. 8.根据权利要求7所述的系统,其特征在于,所述短码创建单元包括: 第一推广者编码子单元,用于对每个推广者生成唯一的推广者编码; 第一资源编码子单元,用于针对每个推广者,对某一推广者需要推广的每个互联网资源生成唯一的互联网资源编码; 第一短码生成子单元,用于针对某个推广者要推广的某个互联网资源,将该推广者编码与该互联网资源编码相结合,生成字符短码。 8. The system according to claim 7, wherein said short code creating unit comprising: encoding a first subunit promoter, the promoter for generating unique codes each promoter; the first resource sub-coding unit, used for each promoter, to generate unique codes each Internet resources Internet resources need to promote a promoter; the first short code generating subunit, for an Internet promotion for those who want to promote a resources, the promoter coding combined with the coded Internet resources, generating a short code character.
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