CN102740153B - Network media playing interface and method - Google Patents

Network media playing interface and method Download PDF

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Publication number
CN102740153B
CN102740153B CN 201110093741 CN201110093741A CN102740153B CN 102740153 B CN102740153 B CN 102740153B CN 201110093741 CN201110093741 CN 201110093741 CN 201110093741 A CN201110093741 A CN 201110093741A CN 102740153 B CN102740153 B CN 102740153B
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program
advertisement
menu
area
ads
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CN 201110093741
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Chinese (zh)
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CN102740153A (en
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江明修
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扬智科技股份有限公司
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Abstract

本发明公开了一种网络媒体播放的介面包含一媒体信息区、一节目选单区、一广告预览区以及一广告选单区。 The present invention discloses a network interface comprises a media player media information area, a program menu area, an advertisement preview area and an advertising area menu. 该媒体信息区显示复数个网络媒体以供选择。 The media information area displays a plurality of network media for selection. 该节目选单区显示该媒体信息区中被选择的网络媒体的节目选单,该节目选单包含复数个节目以供选择。 The program menu area displays the media information in the selected area network media program guide, the program guide comprising a plurality of programs to choose from. 该广告预览区可根据该节目选单区中被选择的节目显示一相关广告。 The ad may show a preview area ads based on the program menu area is selected program. 该广告选单区根据该相关广告显示一广告延伸选项以供选择。 The advertisement menu region according to the relevant advertisement display an advertisement extending option to choose.

Description

网络媒体播放的介面及方法 Network Media Player interface and method of

技术领域 FIELD

[0001] 本发明系相关于一种网络媒体播放,尤指一种可有效地播放广告的网络媒体播放的介面以及方法。 [0001] The present invention is related to one network media players, especially interface and a method for playing the advertisement is effectively a network of media players.

背景技术 Background technique

[0002] 由有线或无线广电媒体提供的影音节目服务是现代信息社会最重要的信息来源之一。 [0002] audio-visual program services provided by wired or wireless broadcast media is one of the most important sources of information on modern information society. 观赏者可从影音节目服务中获得有用的新闻、知识、信息、或是能抒解身心的视听娱乐。 The viewer can get useful information, knowledge, information from the audio-visual program services, or relieving the physical and mental energy of audio-visual entertainment. 然而,在商业的考量下,广电媒体所提供的影音节目常会有广告片段穿插于正常节目之间。 However, under commercial considerations, radio and television media to provide audio-visual programs often have commercial segments interspersed between regular programming. 对观赏者来说,这些广告片段常会干扰正常节目的连贯性,造成观赏者收视正常节目时的困扰,也浪费观赏者的时间,而且所播放的广告往往非观赏者有兴趣的产品。 For the viewer, these ads fragments often interfere with normal continuity of the program, causing distress when the normal program viewer ratings, but also a waste of time viewers, and advertising is often played non-viewer interest in the product.

[0003] 对于广告刊登者而言,刊登广告的价值在于能把一个广告传达给一特定消费族群。 [0003] For the Advertiser, the advertising value of an ad is to be able to convey to a particular consumer groups. 因此,对广告的时间、地点、方法、对象等方面的掌管对于广告刊登者而言是相当重要的。 Therefore, aspects of advertising time, place, method, and other objects in charge for the Advertiser terms is very important. 相较于被动式媒体,例如:电视、报纸以及海报,大部分的广告刊登者更偏好网际网络广告刊登,因为观赏者可对广告做回应而成为广告刊登讯息的一部分。 Compared to passive media, such as: television, newspapers and posters, most of Advertisers prefer Internet ads, because the viewer can do respond to advertising and ads become part of the message. 网际网络广告刊登目前主要由网际网络内文提供者所掌管。 Internet ads are mainly run by the text in the Internet provider. 广告刊登者将广告放上一特定内文提供者的网站,希望浏览该网站的群众可以成为广告刊登者所推销产品的潜在消费者。 Advertisers will be advertising placed on the site within a specific text provider, we want to browse the website of the masses can become potential consumers Advertiser sell the product. 然而,这种情形却不保证会如愿发生,网际网络内文提供者无法给予广告刊登者保证该广告可以传达给特定的消费族群。 However, this situation does not promise to do so occur, the text within Internet provider can not give assurance that the ads Advertiser can communicate to a specific consumer groups. 一般来说,网际网络内文提供者无法取得浏览网站的参访者人口统计数据,也无法得知广告是否真正被浏览或者只是被参访者略过。 In general, the text within Internet provider can not obtain demographic data Visitors browsing the site, can not know whether the ad is actually viewed or just browse the Visitors skipped. 因此,网际网络的广告刊登者也无法确认他们的广告是否可以传达到参访者中可能的潜在消费族群。 Thus, Internet advertising publication were also unable to confirm whether their ads to convey Visitors may be potential consumer groups.

发明内容 SUMMARY

[0004] 因此,本发明的一目的在于提供一种网络媒体播放的介面以及广告播放方法,以解决上述的问题。 [0004] Accordingly, an object of the present invention is to provide a method of playing advertising interface and network media player, in order to solve the above problems.

[0005] 本发明系提供一种网络媒体播放的介面,包含一媒体信息区、一节目选单区以及一广告预览区。 Department [0005] The present invention provides a network interface to a media player, comprising a media information area, a program area and a menu advertisement preview area. 该媒体信息区用来显示复数个网络媒体以供选择。 The media information area for displaying a plurality of network media for selection. 该节目选单区用来显示该媒体信息区中被选择的网络媒体节目选单,该节目选单包含复数个节目以供选择。 The program menu region for displaying the media information in the selected area network media program guide, the program guide comprising a plurality of programs to choose from. 该广告预览区用来根据该节目选单区中被选择的节目显示一相关广告,其中该相关广告的投放系利用该被选择的节目的分类属性及/或关键字,搜寻一数据库中相同关键字或同分类属性的广告以作为该相关广告投放。 The advertisement preview area for displaying a menu based on the program-related advertisement is selected in the program area, wherein the delivery system using the ad classification attribute of the selected program and / or keywords, search a database of the same key classified ads or the same properties as the associated advertising.

[0006] 本发明另提供一种网络媒体播放的方法,包含提示一用户选择欲观看的播放媒体;显示被选定的该播放媒体的一节目选单;于该节目选单中提供复数个节目以供选择;以及当一选择游标移至其中一节目时,根据该节目选单中被选择的节目显示一相关广告于一广告预览区,其中该相关广告的投放系利用该被选择的节目的分类属性及/或关键字,搜寻一数据库中相同关键字或同分类属性的广告以作为该相关广告投放。 [0006] The present invention further provides a method of playing media network, comprising prompts the user to select a play media to be viewed; displaying the selected play a media program menu; providing a plurality of programs in the program menu for selection; and when a cursor to select a program in which, based on the program menu, a selected program display an advertisement related to the advertisement preview area, wherein the correlation-based ads served using the selected program and categorical attributes / or keywords, search a database with the same keywords or classification of property as the relevant advertising.

附图说明 BRIEF DESCRIPTION

[0007] 图1为本发明的网络媒体播放的介面的示意图。 [0007] FIG. 1 is a schematic view of a network interface of the present invention play media.

[0008] 图2为本发明的网络媒体播放的介面的一实施例的示意图。 Interface a schematic of an embodiment of the network media [0008] FIG. 2 of the present invention play.

[0009] 图3为本发明的网络媒体播放的方法的流程图。 Flowchart [0009] The method of FIG. 3 a network media player of the present invention.

[0010] 主要元件符号说明: [0010] Description of Symbols principal elements:

[0011] 100 网络媒体播放的介面 [0011] network media player interface 100

[0012] 110 媒体信息区 [0012] media information area 110

[0013] 111 累积点数 [0013] 111 to accumulate points

[0014] 112 网络连线状态 [0014] 112 Network Connection Status

[0015] 113 复数个网络媒体 [0015] a plurality of network media 113

[0016] 120 节目选单区 [0016] The program guide area 120

[0017] 121 节目选单 [0017] The program guide 121

[0018] 130 广告预览区 [0018] 130 ad preview area

[0019] 140 广告选单区 [0019] advertising menu area 140

[0020] 141 广告延伸选项 [0020] ad 141 extending options

[0021] 201、202、204 游标 [0021] 201,202,204 cursor

[0022] 211、212 播放点数 [0022] 211, 212 player points

具体实施方式 Detailed ways

[0023] 请参考图1,图1为本发明一实施例的网络媒体播放介面的示意图。 [0023] Please refer to FIG 1, FIG. 1 is a schematic diagram of a network media player interface according to an embodiment of embodiment of the invention. 网络媒体播放介面100包含媒体信息区110、节目选单区120、广告预览区130以及广告选单区140。 Network interface 100 comprises a media player media information area 110, a program menu region 120, the preview area 130 and the advertisement advertising area 140 menu. 媒体信息区110用来显示累积点数111、网络连线状态112以及复数个网络媒体113以供选择,复数个网络媒体113包含网络电视、网络电影、网络电台以及其余未显示图中的影音多媒体。 Media information area 110 for displaying the accumulated points 111, network connection state 112 and a plurality of network media for selection 113, 113 comprises a plurality of network media network television, movie, video, and multimedia Internet radio stations not shown in the remainder. 节目选单区120用来显示媒体信息区110中被选择网络媒体的节目选单121,节目选单121包含复数个节目以供选择,若被选择的节目需利用扣除点数以进行观赏的方式进行,则将显示所需的播放点数。 Program guide area 120 to display media information area 110 is selected network media program menu 121, a program menu 121 includes a plurality of programs to choose from, if they are required to use the selected program for viewing points deducted manner, then display the desired playback points. 广告预览区130用来根据节目选单区120中被选择的节目显示相关广告。 Ad preview area 130 to display the program guide advertising region 120 according to the selected program. 广告选单区140用来根据广告预览区130中所显示的相关广告显示广告延伸选项141以供选择,广告延伸选项141包含同系列的广告、相关商品的广告以及相同品牌的广告。 The menu area 140 ad relevant ads to the ad preview area 130 displayed on the display 141 ad extension option to choose, extending advertising options 141 includes the same series of ads, and the same brand advertising-related products.

[0024] 本发明的网络媒体播放的介面100藉由广告预览区130以及广告选单区140可更有效地播放广告。 [0024] Interface 100 by Ad preview area network media player 130 of the present invention and the advertisement menu region 140 may be more effective advertisements. 首先,广告预览区130根据节目选单区120中被选择的节目显示相关广告,如此广告更容易引起观赏者的兴趣。 First, the ad preview area 130 according to the program guide area 120 selected program display relevant ads, so the ad is more likely to lead to interest the viewer. 再者,广告选单区140根据广告预览区130中所显示的相关广告显示广告延伸选项141以供选择,因此当观赏者对广告产生兴趣时,可透过广告选单区140进一步收看同系列的广告、相关商品的广告以及相同品牌的广告。 Further, according to the related advertising menu region 140 in an ad displayed in the preview area 130 displays options 141 extends ads are available, so when the viewer interested in the ad, ad 140 may be further transmitted through the menu area with a flat of a campaign , advertising and brand-related merchandise of the same ad. 另外,观赏者可透过收看广告获得奖励点数,以取得后续播放节目所需的播放点数,增加观赏者收看广告的意愿。 In addition, the viewer can get through to watch ads reward points to obtain the required follow-playing program to play points, increasing willingness of viewers to watch ads.

[0025] 请参考图2,图2为本发明的网络媒体播放的介面100的一实施例的示意图。 [0025] Please refer to FIG. 2, FIG. 2 of the present invention, a network media player interface a schematic of an embodiment 100. 本发明的网络媒体播放的介面100可有效地播放广告给观赏者,而观赏者透过收看广告可获得播放节目所需的播放点数,并由媒体信息区110中得知累积点数111。 Network media player of the present invention can effectively interface 100 displays the advertisement to the viewer, and the viewer displays the desired program is obtained through the viewing point displays the advertisement by that cumulative points 110 in the media information area 111. 媒体信息区110可以用环状列表(ring list)显示网络电视、网络电影以及网络电台等选项,观赏者可以左右移动游标201选择欲收看的网络媒体,当网络连线状态112为连线时,节目选单区120中会同时显示被选择的网络媒体的节目选单121。 Media information area 110 may list the cyclic (ring list) display television networks, radio networks, and other online movie option, the viewer can move around the cursor 201 selects the network media to be viewed, when the network connection is a connection state 112, program menu area 120 will simultaneously display the program menu 121 is selected network media. 例如,当游标201移动到网络电视时,节目选单区120中会显示网络电视的节目选单,节目选单的直向显示不同的频道,节目选单的横向显示每一频道于不同时间所播放的节目。 For example, when the cursor 201 is moved to the network television program menu area 120 displays a network television program guide, the program guide displays a channel different vertical transverse program guide to display program each channel being played at a different time.

[0026] 在观赏者选定收看的网络媒体之后,接着进入网络媒体的节目选单121进行选择。 [0026] After the viewer to watch the selected network media, then enter the program menu 121 is selected network media. 例如,在观赏者选定网络电视之后,可利用游标202在网络电视的节目选单上选择欲收看的节目。 For example, after the viewer selected television network, you can use the cursor 202 selected to be watched shows on network television program guide. 当游标202移动到任一节目时,节目选单上会显示该节目的播放点数211,同时,广告预览区130中会显示该节目的相关广告,若这个相关广告还有广告延伸选项141时,例如同系列的广告、相关商品的广告以及相同品牌的广告,则会显示于广告选单区140中供观赏者作选择。 When moving the cursor 202 to any program, the program displayed on the broadcast program guide points 211, while the advertisement preview area 130 displays the program related ads, ads if the extension option, advertisements 141, e.g. advertising, advertising and brand advertising with the same series of related products, to ad menu region 140 for the viewer as the selection is displayed. 广告预览区130根据节目选单区120中被选择的节目显示相关广告,可提高观赏者收看该相关广告的兴趣。 Advertising preview area 130 according to the program guide area 120 selected program display ads can increase viewer interest in watching the relevant ads. 例如,当被选择的节目为卡通时,观赏者多为青少年族群,这时相关广告可显示饮料广告或玩具广告等。 For example, when the selected program is a cartoon, viewers mostly teenagers groups, then display relevant ads beverage advertising or toy advertising.

[0027] 其中,相关广告的选择及播放可以是初始广告商即指定所要托播的节目;又或者是当广告业主托播广告,将广告内容存入数据库时,即依照所欲播放的广告内容设定关键字及/或分类属性,例如:所欲托播的广告商品为平底锅,则其关键字及分类属性可以依照产品内容、产品分类、适用年龄层及播放节目类型设为厨具、锅子、生活用品、家用品项、厨艺、料理节目、购物频道或其他与相关节目配合的置入性行销等一或多个关键字或分类属性。 [0027] where, select and play relevant ads may be the initial advertisers that are designated to be entrusted broadcast programs; Or when the owners care companion ad, the advertising content stored in the database, namely advertising content in accordance with the desired play set keyword and / or classification attributes, such as: the desired prop broadcast advertising goods for the pan, then the keyword and classification of property can follow the product content, product classification for ages and playing the type of program set kitchen utensils, pots , household items, household goods items, cooking, cooking show, with the shopping channel or other related program such as a product placement or more keywords or classification properties. 如此,观赏者在浏览所欲观看的节目时,当游标停留在一节目,而此节目所播放的相关广告即可利用该节目初始所设定欲播放广告的关键字,搜寻符合的相关广告并在广告预览区130中会显示该节目的相关广告。 Thus, the viewer while viewing the desired program to watch, and when the cursor remains a relevant ad program, and the related ads in this program being played can take advantage of the program's initial keyword advertising set to be played, search and matching the program will display relevant ads in the ad preview area 130. 而节目初始所设定欲播放广告的关键字亦可依据节目型态、节目内容、节目分类、适合年龄层及节目类型等等方式设立关键字及分类属性。 The program initially set to be played ad keywords based programs can type, program content, program classification for age and type of program, and so is established by keyword and classification of property.

[0028] 如图2所示,观赏者选定收看节目21之后,节目21将进行全荧幕播放,并由累积点数28点中扣除播放点数I点。 [0028] 2, the viewer 21 then selected, the program 21 displays the full screen view the program, the number of points accumulated by the player points 28 points deducted I point. 部分节目的播放点数为零,观赏者可以直接全荧幕播放该节目。 Part of the program to play points to zero, full-screen viewer can directly play the program. 当累积点数111小于播放点数211时,观赏者需全荧幕播放广告预览区130中的广告超过预设时间,以获得该节目的播放点数。 When the accumulated player points 111 points less than 211, the viewer displays the full screen for an advertisement advertising the preview area 130 exceeds a preset time, to obtain a playback point of the program. 另一方面,观赏者也可以先透过收看广告来增加累积点数111,此时广告选单区140中的广告延伸选项141可提供观赏者很方便的选择,当游标204在广告选单区140中移动时,广告延伸选项141的内容将显示于广告预览区130中,同时广告选单区140上会显示播放该广告可获得的播放点数212,当观赏者全荧幕播放广告超过预设时间时,即可增加累积点数111。 On the other hand, viewers watch advertisements may be first via 111 to increase the cumulative points at this time in the menu area 140 ad 141 ad options may be provided extending viewer easy option, when the cursor 204 is moved in the menu area 140 ad , the ad content 141 extending options will be displayed in the advertisement preview area 130 while the display 140 displays the advertisement will be available ad menu area 212 displays the number of points, when the viewer displays the full screen ad exceeds a preset time, to 111 increase in the cumulative number of points.

[0029] 请同时参考第2与图3,图3为本发明的网络媒体播放的方法的流程图。 [0029] Please refer to FIGS. 2 and 3, a flowchart of a method of network media player of FIG. 3 of the present invention. 网络媒体播放的介面100的操作如下列步骤: User interface 100 as a network media player steps of:

[0030] 步骤310:网络连线状态112进入连线,并显示目前所累积点数111。 [0030] Step 310: the network connection 112 into the connection state, and displays the current accumulated number of points 111.

[0031] 步骤320:观赏者可在媒体信息区110中移动游标201选择一般电视、网络电视、网络电影或网络电台、卫星电视等等,选定后进入节目选单区120中进行选择。 [0031] Step 320: the viewer can move the cursor 110 in the media information area 201 is generally selected television, network television, movie, or internet radio, satellite TV, etc., the program enters the selected area 120 menu selection.

[0032] 步骤330:观赏者可在节目选单区120中移动游标202选择节目,当游标202移动到每一节目时,节目选单上会显示欲播放该节目所需的播放点数211,同时,广告预览区130中会显示该节目的相关广告。 [0032] Step 330: the viewer can move a cursor 120 selects a program in the program menu 202 area, when the cursor 202 is moved to each program, is displayed to be required for playing the program on the program menu 211 displays the number of points, while ad preview District 130 will display relevant advertising the program.

[0033] 步骤340:选定节目后,进入全荧幕播放模式。 [0033] Step 340: After selecting a program, enters full screen playback mode.

[0034] 步骤350:判断累积点数111是否足够,若累积点数111大于播放点数211,进行步骤351,若累积点数111小于播放点数211,进行步骤360。 [0034] Step 350: determining whether enough cumulative points 111, 111 is greater than the cumulative points if player points 211, step 351, if the cumulative points of less than 111 points player 211, step 360 is performed. 另外,当选定节目的播放点数211为零时,则不需经过步骤351直接进入步骤352。 Further, when the selected program 211 displays the zero point, without passing through the step 351 directly to step 352.

[0035] 步骤351:显示扣除播放点数211的讯息以及剩余的累积点数111。 [0035] Step 351: Display 211 points deducted play message and the remaining 111 points accumulated.

[0036] 步骤352:开始全荧幕播放选定节目,播放结束后回到步骤330。 [0036] Step 352: Start full-screen playback of the selected program, after the player returns to step 330.

[0037] 步骤360:显示全荧幕播放相关广告以获得播放点数的讯息,若要全荧幕播放相关广告,进入步骤361,否则,回到步骤330。 [0037] Step 360: display full-screen playback relevant ads to get the message points to play, to play full-screen ads, proceeds to step 361, otherwise, returns to step 330. 另外,观赏者可进入广告选单区140中利用游标204选择同系列的广告、相关商品的广告以及相同品牌的广告。 In addition, the viewer can enter advertising menu area 140 using the cursor 204 to select ads, the same series of related products of the same brand and advertising.

[0038] 步骤361:开始全荧幕播放广告。 [0038] Step 361: Start full-screen advertisements.

[0039] 步骤362:全荧幕播放广告是否超过预设时间,若是,进入步骤363,若否,回到步骤330。 [0039] Step 362: Full screen playback advertising exceeds a preset time, and if so, proceeds to step 363, if not, returns to step 330.

[0040] 步骤363:在累积点数111中增加所选定广告的播放点数212 (奖励点数),回到步骤330。 [0040] Step 363: Increase the selected advertisement broadcast 212 points (bonus points) in the cumulative points 111, returns to step 330.

[0041] 上述实施例仅用以说明本发明的精神,并非用以限订本发明的条件。 [0041] The above-described embodiments are intended to illustrate the spirit of the present invention is not intended to limit condition set according to the present invention. 在本发明其他实施例中,可以简化图3的方法流程,例如图3的步骤340可以省略,即选定节目后,判断累积点数是否足够,若累积点数大于播放点数,进行步骤351,若累积点数小于播放点数,进行步骤360。 In other embodiments of the present invention, a simplified process flow of FIG. 3, for example, FIG. 3 step 340 may be omitted, i.e., after the selected program, it is determined whether a sufficient number of points accumulated, when the accumulated points greater than the play point, step 351, if the cumulative points points less than play, step 360. 另一方面,也可以省略步骤351的扣除点数的节目观看方式以及额外观看广告的奖励点数,这样会使随选视频系统成为完全免费的无点数系统。 On the other hand, may be omitted deduct 351 points step program viewing mode and additional bonus points to watch advertising, it would be on-demand video systems to be completely free no point system. 另一方面,也可以限定只有一种视频观看方式,也就是省略步骤350,限定只使用观赏广告后才能观看节目的观看方式。 On the other hand, you can also define only one way to watch a video, that is, step 350 is omitted, limited only viewing mode to view the program after watching the ad.

[0042] 又在本发明另一实施例中,使用者更可以利用空闲时间先行观赏广告以获得点数储存于帐户中,持续累积点数待欲观赏节目时即可利用已累积的点数,好直接扣除点数以观赏节目。 [0042] In yet another embodiment of the invention, the user can also use the free time points to obtain a first viewing ads stored in the account for the cumulative points can be use to be accrued points while watching a program, good deducted points to watch the program. 而选择广告的介面及方式可如上面所述;或是仅包含一媒体信息区、一节目选单区以及一广告预览区,可以省略一广告选单以忽略相对应的选择,以简化播放介面。 And selecting an advertisement interface manner as described above; or contains only a media information area, a program area and a menu advertisement preview area, an advertisement may be omitted to ignore the corresponding menu selection, to simplify the play interface.

[0043] 综上所述,本发明的网络媒体播放的介面包含一媒体信息区、一节目选单区、一广告预览区以及一广告选单区。 [0043] In summary, the present invention is a network media player interface comprises a media information area, a program menu area, an advertisement preview area and an advertising area menu. 该媒体信息区显示复数个影音多媒体以供选择。 The media information area displays a plurality of video display for selection. 该节目选单区显示该媒体信息区中被选择的媒体的节目选单,该节目选单包含复数个节目以供选择。 The program menu area displays the media information area of ​​the selected media program guide, the program guide comprising a plurality of programs to choose from. 该广告预览区根据该节目选单区中被选择的节目显示一相关广告,可提高观赏者收看该相关广告的兴趣。 The ad preview area according to the program menu area selected program display a relevant ad, can increase viewer interest in watching the ads. 该广告选单区根据该相关广告显示广告延伸选项,提供观赏者在收看广告时也可以有所选择。 The ad display ad extension options menu area, providing the viewer can also have a choice when viewing ads based on the relevant ads. 另外,本发明的网络媒体播放的介面提供累积点数,当全荧幕播放节目时需扣除累积点数,当全荧幕播放广告时可增加累积点数,所以观赏者可透过收看广告获得播放节目所需的播放点数,增加观赏者收看广告的意愿。 In addition, Network Media Player interface of the present invention to provide a cumulative points when playing full-screen program to be deducted from the accumulated points can increase the number of points accumulated when playing full-screen ads, so viewers can get to watch ads through the broadcast programs the number of points required to play, increasing the willingness of viewers to watch ads. 因此,透过本发明的网络媒体播放的介面可更有效地播放广告。 Therefore, the playback of media through the network interface according to the present invention may be more effective advertisements.

[0044] 以上所述仅为本发明的较佳实施例,凡依本发明权利要求范围所做的均等变化与修饰,皆应属本发明的涵盖范围。 [0044] The foregoing is only preferred embodiments of the present invention, any modifications and alterations made under this scope of the claims of the invention, also belong to the scope of the present invention.

Claims (8)

1.一种网络媒体的广告播放方法,其特征在于,所述的方法包含: 提示一用户选择欲观看的播放媒体; 显示被选定的所述的播放媒体的一节目选单; 于所述的节目选单中提供复数个节目以供选择; 当一选择游标移至其中一节目时,根据所述的节目选单中被选择的节目显示一相关广告于一广告预览区,其中所述的相关广告的投放系利用所述的被选择的节目的分类属性及/或关键字,搜寻一数据库中相同关键字或同分类属性的广告以作为所述的相关广告投放;以及根据所述的广告预览区中所显示的所述的相关广告,显示一广告延伸选项于一广告选单区以供选择,所述的广告延伸选项包括多个延伸的广告,当该选择游标在该广告选单区移动时,所述的广告预览区显示所述延伸的广告的内容,且所述的广告选单区显示播放所述延伸的广告可获得的播放点数 CLAIMS 1. A method of playing advertising media network, wherein the method comprises: prompting a user chooses to play media to be viewed; play display medium is selected according to a program menu; to the providing a plurality of program guide for selecting programs; when a cursor to select a program wherein, show a relevant ads relevant ads to an ad preview area, wherein said menu program according to the selected program using a program delivery system according to the selected classification properties, and / or keywords, searches a database with the same keyword or attribute classified ads as ads served claim; and an advertisement in accordance with the preview area the ads displayed to display an advertisement on an advertisement extending options to choose from the menu region, said plurality of ads comprise advertisement options extension extending, when the selection cursor in the menu advertising region, the ad preview area displaying the advertisement content extending the advertisement, and advertisement displays the menu display region extending obtainable player points
2.如权利要求1所述的网络媒体的广告播放方法,其特征在于,所述的数据库中广告的关键字与分类属性的设立,可以依照产品内容、产品分类、适用年龄层及播放节目类型的方式在广告存入所述的数据库时即为所述的广告设立关键字及/或分类属性。 2. The advertisement display method according to claim 1 media network, wherein the database attributes established keywords classified ads may be in accordance with the content of the product, product classification, suitable age and playing program type namely the establishment of advertising keywords and / or classification attributes the way described in the advertisement database stores.
3.如权利要求1所述的网络媒体的广告播放方法,其特征在于,每一所述的节目选单中提供复数个节目的关键字与分类属性的设立,可以依照节目内容、节目分类、适合年龄层及节目类型的方式设立关键字及/或分类属性。 3. The advertisement display method according to claim 1 media network, wherein each of said program guide is provided to establish a plurality of program attribute keywords and classification, may, in accordance with the program classification program content, for age and type of program is established by keyword and / or classification of property.
4.如权利要求1所述的网络媒体的广告播放方法,其特征在于,所述的方法另包含: 根据所述的相关广告显示所述的广告延伸选项,其中所述的广告延伸选项可以是所述的相关广告同系列的广告、相关商品的广告以及相同品牌的广告。 4. The advertisement display method according to claim 1 network medium, wherein said method further comprises: displaying the advertisement extends the options based on the ad, wherein the ad options may be extended the series of ads with advertising, advertising and brand-related products the same ad.
5.一种网络媒体播放的介面,其特征在于,所述的网络媒体播放的介面包含: 一媒体信息区,用来显示复数个网络媒体以供选择; 一节目选单区,用来显示所述的媒体信息区中被选择的网络媒体节目选单,所述的节目选单包含复数个节目以供选择;以及一广告预览区,用来根据所述的节目选单区中被选择的节目显示一相关广告,其中所述的相关广告的投放系利用所述的被选择的节目的分类属性及/或关键字,搜寻一数据库中相同关键字或同分类属性的广告以作为所述的相关广告投放;以及一广告选单区,用来根据所述的广告预览区中所显示的所述的相关广告,显示一广告延伸选项以供选择,所述的广告延伸选项包括多个延伸的广告,当一选择游标在该广告选单区移动时,所述的广告预览区显示所述延伸的广告的内容,且所述的广告选单区显示播放所 A network media player interface, wherein said network interface of the media player comprising: a media information area, for displaying a plurality of network media for selection; a program menu region for displaying the media information in the selected area network media program guide, said program guide comprising a plurality of programs to choose from; and an advertisement preview area for displaying a menu based on program-related advertisement in the program area of ​​said selected wherein the categorical attributes based ads served using the said selected program and / or keywords, searches a database with the same keyword or classified ads to serve as an attribute of the ads; and advertising a menu region, according to the relevant advertisement in the advertisement preview area displayed, displays an advertisement extending option to choose the advertisement comprises a plurality of options for extending extending advertisements, when a selection cursor when the menu area of ​​the mobile advertisement, the advertisement preview area displaying the advertisement content extending the advertisement and displays the menu display region 延伸的广告可获得的播放点数。 Advertising available to play extended points.
6.如权利要求5所述的网络媒体播放的介面,其其特征在于,所述的数据库中广告的关键字与分类属性设立包含: 在广告存入所述的数据库时,依照产品内容、产品分类、适用年龄层及播放节目类型的方式即为所述的广告设立关键字及/或分类属性。 5 6. The network interface of the media player as claimed in claim wherein said database of classified ad keywords attribute set up comprising: when stored in the database of the advertisement in accordance with the content of the product, the product Categories for age and type of broadcast programs is the way of the establishment of advertising keywords and / or classification of property.
7.如权利要求5所述的网络媒体播放的介面,其特征在于,所述的广告延伸选项包含同系列的广告、相关商品的广告以及相同品牌的广告。 5 7. The network interface of the media player as claimed in claim, characterized in that said advertisement extends option contains the same series of ads, and the same brand advertising-related products.
8.如权利要求5所述的网络媒体播放的介面,其特征在于,每一所述的节目选单中提供复数个节目的关键字与分类属性的设立包含:依照节目内容、节目分类、适合年龄层及节目类型的方式设立关键字及/或分类属性。 5 8. The network interface of the media player as claimed in claim, wherein a plurality of programs set up to provide keywords categorical attributes in each said program guide comprising: in accordance with the program content, program category, Age layer and type of program is established by keyword and / or classification of property.
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