CN102547462B - Information transmission system - Google Patents

Information transmission system Download PDF

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Publication number
CN102547462B
CN102547462B CN201010622548.1A CN201010622548A CN102547462B CN 102547462 B CN102547462 B CN 102547462B CN 201010622548 A CN201010622548 A CN 201010622548A CN 102547462 B CN102547462 B CN 102547462B
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China
Prior art keywords
information
described
image information
delivery apparatus
play device
Prior art date
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CN201010622548.1A
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Chinese (zh)
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CN102547462A (en
Inventor
谢巍
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联想(北京)有限公司
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Priority to CN201010622548.1A priority Critical patent/CN102547462B/en
Priority claimed from PCT/CN2011/084273 external-priority patent/WO2012083836A1/en
Publication of CN102547462A publication Critical patent/CN102547462A/en
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Abstract

The embodiment of the invention discloses a kind of information push-delivery apparatus, method, system, retrieval server and video play device.Described device includes: first receives unit, for receiving the image information sent after video play device intercepts;First transmitting element, for sending described image information to retrieval server, indicates described retrieval server to retrieve the extension information of described image information;Second receives unit, the extension information of the described image information sent after receiving the retrieval of described retrieval server.The embodiment of the present invention can push the extension information of user interest information to user, allows users to obtain more perspective, more complete information, improves Consumer's Experience, and technical solution of the present invention adapts to especially with the advertisement pushing of advertising sector.

Description

Information transmission system

Technical field

The invention mainly relates to image procossing, transmission field, particularly relate to a kind of information push-delivery apparatus, method, system, retrieval server and video play device.

Background technology

Television advertising is that the audience demographics's statistics feature according to advertising media carries out media combination and input at present, and this input mode is extensive style, and its measurement of effectiveness also tends to be to be carried out by indirectly means, and pole is the most accurate.And existing television advertising belongs to the broadcast type not differentiating between audient, and the target consumer of many people's not advertisements, this input mode is likely to result in the waste of mass advertising expense.And, in today of information explosion, the information that people receive has exceeded load, for the advertising message the most unrelated with oneself, keeps away the most too late, let alone receives or accept.

Inventor finds during realizing embodiment of the present invention technical scheme, prior art at least has the disadvantage in that existing advertisement putting mode is unidirectional to propagate consumer, even if target consumer produces interest to the commodity of advertisement, but probably due to the factor such as time or space be inconvenient to cause product that cannot be interested in oneself carry out deeper into understanding.

Summary of the invention

The embodiment of the present invention proposes a kind of information push-delivery apparatus, method, system, retrieval server and video play device, it is possible to the extension information pushing user interest information to user, improves Consumer's Experience.

The technical scheme of the embodiment of the present invention is achieved in that

A kind of information push-delivery apparatus, including:

First receives unit, for receiving the image information sent after video play device intercepts;

First transmitting element, for sending described image information to retrieval server, indicates described retrieval server to retrieve the extension information of described image information;

Second receives unit, the extension information of the described image information sent after receiving the retrieval of described retrieval server.

Preferably, also include:

Second transmitting element, for when the video information that described video play device is play by user is interested, sends screenshotss and instructs to described video play device, and the instruction of described screenshotss intercepts currently playing image information for indicating described video play device.

Preferably, also include:

Display unit, is used for showing described extension information.

Preferably, also include:

Processing unit, for processing the described image information received.

A kind of retrieval server, including:

3rd receives unit, for receiving the image information that information push-delivery apparatus sends;

Retrieval unit, for retrieving according to described image information, obtains the extension information of described image information;

3rd transmitting element, for sending the extension information of described image information to described information push-delivery apparatus.

Preferably, also include:

4th transmitting element, for sending the extension information of described image information to video play device.

A kind of video play device, including:

Interception unit, for the image information currently playing according to screenshotss command interception;

5th transmitting element, is used for sending described image information to information push-delivery apparatus.

Preferably, also include:

Signal generating unit, is used for generating the instruction of described screenshotss.

Preferably, also include:

4th receives unit, for receiving the screenshotss instruction that described information push-delivery apparatus sends.

Preferably, also include:

5th receives unit, for receiving the extension information of the described image information that retrieval server sends;

Broadcast unit, is used for playing described extension information.

A kind of information transmission system, including information push-delivery apparatus, video play device and retrieval server;

Described information push-delivery apparatus includes:

First receives unit, for receiving the image information sent after described video play device intercepts;

First transmitting element, for sending described image information to retrieval server, indicates described retrieval server to retrieve the extension information of described image information;

Second receives unit, the extension information of the described image information sent after receiving the retrieval of described retrieval server;

Described video play device includes:

Interception unit, for the image information currently playing according to screenshotss command interception;

5th transmitting element, is used for sending described image information to described information push-delivery apparatus;

Described retrieval server includes:

3rd receives unit, for receiving the image information that described information push-delivery apparatus sends;

Retrieval unit, for retrieving according to described image information, obtains the extension information of described image information;

3rd transmitting element, for sending the extension information of described image information to described information push-delivery apparatus.

Preferably, described information push-delivery apparatus also includes:

Second transmitting element, for when the video information that described video play device is play by user is interested, sends screenshotss and instructs to described video play device, and the instruction of described screenshotss intercepts currently playing image information for indicating described video play device;

Described video play device also includes:

4th receives unit, for receiving the screenshotss instruction that described information push-delivery apparatus sends.

A kind of information-pushing method, including:

When the video information that video play device is play by user is interested, sending screenshotss and instruct to described video play device, the instruction of described screenshotss intercepts currently playing image information for indicating described video play device;

Receive the described image information sent after described video play device intercepts;

Described image information is sent to retrieval server, indicates described retrieval server to retrieve the extension information of described image information;

Show described extension information.

Preferably, also include:

The described image information received is processed.

A kind of information-pushing method, including:

According to the image information that screenshotss command interception is currently playing;

The extension information of described image information is received after sending described image information;

Show described extension information.

Preferably, also include according to before the currently playing image information of screenshotss command interception:

Generate the instruction of described screenshotss.

Preferably, also include according to before the currently playing image information of screenshotss command interception:

Receive the screenshotss instruction that information push-delivery apparatus sends.

Embodiment of the present invention technical scheme is by retrieving the extension information of essential information, information pushing will be extended to user, the extension information of user interest information can be pushed to user, allow users to obtain more perspective, more complete information, improve Consumer's Experience, technical solution of the present invention adapts to especially with the advertisement pushing of advertising sector.

Accompanying drawing explanation

In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, the accompanying drawing used required in embodiment or description of the prior art will be briefly described below, apparently, accompanying drawing in describing below is only some embodiments of the present invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.

Fig. 1 is the structural representation of the present invention a kind of information transmission system first embodiment;

Fig. 2 is the structural representation of the present invention a kind of information push-delivery apparatus first embodiment;

Fig. 3 is the structural representation inventing a kind of video play device first embodiment;

Fig. 4 is the structural representation inventing a kind of retrieval server first embodiment;

Fig. 5 is the structural representation of the present invention a kind of information-pushing method first embodiment;

Fig. 6 is the structural representation of the present invention a kind of information-pushing method the second embodiment.

Detailed description of the invention

Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, the every other embodiment that those of ordinary skill in the art are obtained under not making creative work premise, broadly fall into the scope of protection of the invention.

With reference to Fig. 1 and Fig. 2, Fig. 3 and Fig. 4, wherein figure 1 illustrate the structural representation of the present invention a kind of information transmission system first embodiment.Described information transmission system includes video play device 100, information push-delivery apparatus 200 and retrieval server 300.

Described video play device 100 includes:

Interception unit 120, for the image information currently playing according to screenshotss command interception.

5th transmitting element 130, is used for sending described image information to described information push-delivery apparatus 200.

It should be noted that, described image information not only includes pictorial information, also include Word message and other with image, the relevant information of word, described image information can also is that Video stream information, can not be simply defined as picture because of the title of pictorial information.

In one embodiment of the invention, the instruction of described screenshotss is produced by described video play device 100 oneself, can meet pre-conditioned (as described in pre-conditioned can be the time, relevant image information etc.) time produce the instruction of described screenshotss, in this case, described video play device 100 can also include:

Signal generating unit, is used for generating the instruction of described screenshotss.

In another embodiment of the invention, the instruction of described screenshotss can also be produced by described information push-delivery apparatus 200, described information push-delivery apparatus 200 includes the second transmitting element 210, when video information for being play described video play device 100 user is interested, sending screenshotss to instruct to described video play device 100, the instruction of described screenshotss is for indicating described video play device 100 to intercept currently playing image information.When certain information (such as advertised product information, travel information etc.) that screen playing device is play by user is interested, certain button on information push-delivery apparatus 200 can be pressed, thus described information push-delivery apparatus 200 produces screenshotss instructs and be sent to described video play device 100, described video play device 100 is according to described screenshotss command interception image information.

Therefore, in this case, described video play device 100 can also include:

4th receives unit 110, for receiving the screenshotss instruction that described information push-delivery apparatus 200 sends.

It should be noted that described video play device 100 can be the device that television set, Set Top Box etc. can play video, image, the present invention does not carry out any restriction to this.

Described information push-delivery apparatus 200 includes:

First receives unit 220, for receiving the image information sent after described video play device 100 intercepts.

First transmitting element 230, for sending described image information to retrieval server 300, indicates described retrieval server 300 to retrieve the extension information of described image information.

The extension information of described image information refers to the information relevant with described image information expanded based on image information, described extension information can make user obtain, more fully information more more than described image information, if image information is the advertisement of a car, then the extension information of image information can be the detail parameters of this car, with these car relevant pictures etc. are discussed in detail, it is to say, extension information is an extension to image information (essential information).

Second receives unit 240, the extension information of the described image information sent after receiving the retrieval of described retrieval server 300.

As it was previously stated, in another embodiment of the invention, described information push-delivery apparatus 200 can also include:

Second transmitting element 210, when video information for being play described video play device 100 user is interested, sending screenshotss to instruct to described video play device 100, the instruction of described screenshotss is for indicating described video play device 100 to intercept currently playing image information.

In another embodiment of the invention, described information push-delivery apparatus 200 can also include:

Processing unit, for processing the described image information received.

By described processing unit, the pictorial information that described video play device 100 sends can be processed, as carried out editing, renaming, delete some unnecessary out of Memory etc., described image information is carried out pretreatment.

In another embodiment of the invention, described information push-delivery apparatus 200 can also include:

Display unit, is used for showing described extension information.

Described information push-delivery apparatus 200 can be by the extension information pushing of described pictorial information to user.

And in another embodiment of the invention, described information push-delivery apparatus 200 can not also include described display unit, and received the extension information of described retrieval server 300 by described video play device 100 and be shown to user, in this case, described video play device 100 can also include:

5th receives unit, for receiving the extension information of the described image information that retrieval server 300 sends.

Broadcast unit, is used for playing described extension information.

Described retrieval server 300 includes:

3rd receives unit 130, for receiving the image information that described information push-delivery apparatus 200 sends.

Retrieval unit 320, for retrieving according to described image information, obtains the extension information of described image information.

3rd transmitting element 330, for sending the extension information of described image information to described information push-delivery apparatus 200.

Described retrieval unit 320 can carry out this locality (internal server) retrieval according to described image information, it is also possible to is retrieved by the Internet.

Below described retrieval unit 320 is retrieved according to described image information, the specific implementation of the extension information obtaining described image information is described in detail, those skilled in the art should understand that, implementation disclosed below only obtains several implementation methods of the extension information of described image information, can not be used for limiting the scope of the present invention, obtain the extension information of described image information in addition to implementation method described below, it is also possible to have other implementation method.

Described image information may both include Word message, included again pictorial information or out of Memory.Therefore, it can from described image information, extract information point based on Text region, picture recognition technology or alternate manner.

As for the Word message in image information, it is possible to use character recognition method extracts information point (such as keyword) from described image information.

For the pictorial information in image information, it is possible to use image identification method extracts information point (such as picture) from described image information.

Word/picture extracts and identification is prior art, and in order to length considers, Text region and image identification method are not specifically described by the embodiment of the present invention, with reference to the data of related art.

After extracting information point from described image information, obtain according to described information point and extend information accordingly.The extension information of described image information refers to the information relevant with described image information expanded based on image information, described extension information can make user obtain, more fully information more more than described image information, if image information is the advertisement of a car, then the extension information of image information can be the detail parameters of this car, with these car relevant pictures etc. are discussed in detail, it is to say, extension information is an extension to image information (essential information).

When retrieval realizes, if described information point is keyword, then can obtain based on keyword match method and extend information accordingly.

If described information point is picture, then picture on the basis of described information point, obtain based on picture match method and extend information accordingly.

Certainly, the implementation that above example is enumerated it is not limited on implementing, except extraction information point exemplified above and according in addition to information point acquisition extension information, can also there is other implementation method, the present invention does not carry out any restriction to this, as extension information can be formed based on text search picture, extension information etc. is formed based on picture searching word, namely the extension information of word is not limited in word, can also is that picture, the combination of word and picture or out of Memory (such as video information), the extension information of picture is also not limited to picture, can also is that word, or the combination of word and picture or the information (such as video) of other form.

In another embodiment of the invention, described retrieval server 300 also includes:

4th transmitting element, for sending the extension information of described image information to video play device 100.

It should be noted that described information push-delivery apparatus 200 can be remote control unit or other terminal unit on implementing, such as mobile phone etc., this is not defined by the present invention.

Embodiment of the present invention technical scheme is by retrieving the extension information of essential information, information pushing will be extended to user, the extension information of user interest information can be pushed to user, allow users to obtain more perspective, more complete information, improve Consumer's Experience, technical solution of the present invention adapts to especially with the advertisement pushing of advertising sector.

With reference to Fig. 2, it is shown that the structural representation of the present invention a kind of information push-delivery apparatus 200 first embodiment.Described information push-delivery apparatus 200 includes:

First receives unit 220, for receiving the image information sent after described video play device 100 intercepts.

First transmitting element 230, for sending described image information to retrieval server 300, indicates described retrieval server 300 to retrieve the extension information of described image information.

The extension information of described image information refers to the information relevant with described image information expanded based on image information, described extension information can make user obtain, more fully information more more than described image information, if image information is the advertisement of a car, then the extension information of image information can be the detail parameters of this car, with these car relevant pictures etc. are discussed in detail, it is to say, extension information is an extension to image information (essential information).

Second receives unit 240, the extension information of the described image information sent after receiving the retrieval of described retrieval server 300.

As it was previously stated, in another embodiment of the invention, described information push-delivery apparatus 200 can also include:

Second transmitting element 210, when video information for being play described video play device 100 user is interested, sending screenshotss to instruct to described video play device 100, the instruction of described screenshotss is for indicating described video play device 100 to intercept currently playing image information.

In another embodiment of the invention, described information push-delivery apparatus 200 can also include:

Processing unit, for processing the described image information received.

By described processing unit, the pictorial information that described video play device 100 sends can be processed, as carried out editing, renaming, delete some unnecessary out of Memory etc., described image information is carried out pretreatment.

In another embodiment of the invention, described information push-delivery apparatus 200 can also include:

Display unit, is used for showing described extension information.

Described information push-delivery apparatus 200 can be by the extension information pushing of described pictorial information to user.

And in another embodiment of the invention, described information push-delivery apparatus 200 can not also include described display unit, and received the extension information of described retrieval server 300 by described video play device 100 and be shown to user.

With reference to Fig. 3, it is shown that the structural representation of the present invention a kind of video play device 100 first embodiment.Described video play device 100 includes:

Interception unit 120, for the image information currently playing according to screenshotss command interception.

5th transmitting element 130, is used for sending described image information to described information push-delivery apparatus 200.

It should be noted that, described image information not only includes pictorial information, also include Word message and other with image, the relevant information of word, described image information can also is that Video stream information, can not be simply defined as picture because of the title of pictorial information.

In one embodiment of the invention, the instruction of described screenshotss is produced by described video play device 100 oneself, can meet pre-conditioned (as described in pre-conditioned can be the time, relevant image information etc.) time produce the instruction of described screenshotss, in this case, described video play device 100 can also include:

Signal generating unit, is used for generating the instruction of described screenshotss.

In another embodiment of the invention, the instruction of described screenshotss can also be produced by described information push-delivery apparatus 200, described information push-delivery apparatus 200 includes the second transmitting element 210, when video information for being play described video play device 100 user is interested, sending screenshotss to instruct to described video play device 100, the instruction of described screenshotss is for indicating described video play device 100 to intercept currently playing image information.When certain information (such as advertised product information, travel information etc.) that screen playing device is play by user is interested, certain button on information push-delivery apparatus 200 can be pressed, thus described information push-delivery apparatus 200 produces screenshotss instructs and be sent to described video play device 100, described video play device 100 is according to described screenshotss command interception image information.

Therefore, in this case, described video play device 100 can also include:

4th receives unit 110, for receiving the screenshotss instruction that described information push-delivery apparatus 200 sends.

It should be noted that described video play device 100 can be the device that television set, Set Top Box etc. can play video, image, the present invention does not carry out any restriction to this.

In another embodiment of the invention, described video play device 100 can also include:

5th receives unit, for receiving the extension information of the described image information that retrieval server 300 sends.

Broadcast unit, is used for playing described extension information.

With reference to Fig. 4, it is shown that the structural representation of the present invention a kind of retrieval server 300 first embodiment.Described retrieval server 300 includes:

3rd receives unit 130, for receiving the image information that described information push-delivery apparatus 200 sends.

Retrieval unit 320, for retrieving according to described image information, obtains the extension information of described image information.

3rd transmitting element 330, for sending the extension information of described image information to described information push-delivery apparatus 200.

Described retrieval unit 320 can carry out this locality (internal server) retrieval according to described image information, it is also possible to is retrieved by the Internet.

Below described retrieval unit 320 is retrieved according to described image information, the specific implementation of the extension information obtaining described image information is described in detail, those skilled in the art should understand that, implementation disclosed below only obtains several implementation methods of the extension information of described image information, can not be used for limiting the scope of the present invention, obtain the extension information of described image information in addition to implementation method described below, it is also possible to have other implementation method.

Described image information may both include Word message, included again pictorial information or out of Memory.Therefore, it can from described image information, extract information point based on Text region, picture recognition technology or alternate manner.

As for the Word message in image information, it is possible to use character recognition method extracts information point (such as keyword) from described image information.

For the pictorial information in image information, it is possible to use image identification method extracts information point (such as picture) from described image information.

Word/picture extracts and identification is prior art, and in order to length considers, Text region and image identification method are not specifically described by the embodiment of the present invention, with reference to the data of related art.

After extracting information point from described image information, obtain according to described information point and extend information accordingly.The extension information of described image information refers to the information relevant with described image information expanded based on image information, described extension information can make user obtain, more fully information more more than described image information, if image information is the advertisement of a car, then the extension information of image information can be the detail parameters of this car, with these car relevant pictures etc. are discussed in detail, it is to say, extension information is an extension to image information (essential information).

When retrieval realizes, if described information point is keyword, then can obtain based on keyword match method and extend information accordingly.

If described information point is picture, then picture on the basis of described information point, obtain based on picture match method and extend information accordingly.

Certainly, the implementation that above example is enumerated it is not limited on implementing, except extraction information point exemplified above and according in addition to information point acquisition extension information, can also there is other implementation method, the present invention does not carry out any restriction to this, as extension information can be formed based on text search picture, extension information etc. is formed based on picture searching word, namely the extension information of word is not limited in word, can also is that picture, the combination of word and picture or out of Memory (such as video information), the extension information of picture is also not limited to picture, can also is that word, or the combination of word and picture or the information (such as video) of other form.

In another embodiment of the invention, described retrieval server 300 also includes:

4th transmitting element, for sending the extension information of described image information to video play device 100.

With reference to Fig. 5, it is shown that the schematic flow sheet of the present invention a kind of information-pushing method first embodiment.Including:

Step S510, transmission screenshotss instruct to described video play device.

When the video information that video play device is play by user is interested, sending screenshotss and instruct to described video play device, the instruction of described screenshotss intercepts currently playing image information for indicating described video play device.

Step S520, receive described video play device intercept after send described image information.

Step S530, described image information is sent to retrieval server, indicate described retrieval server to retrieve the extension information of described image information.

Step S540, receive the extension information of described image information.

Step S550, show described extension information.

In another embodiment of the invention, also include before described step S530:

Step S560, to receive described image information process.

It should be noted that the present embodiment is to be described in the angle of information push-delivery apparatus.

With reference to Fig. 6, it is shown that the schematic flow sheet of the present invention a kind of information push-delivery apparatus the second embodiment, including:

Step S610, according to the currently playing image information of screenshotss command interception.

Step S620, send described image information after receive the extension information of described image information.

Step S630, show described extension information.

In another embodiment of the invention, also include before described step S610:

Step S640, generate described screenshotss instruction.

In another embodiment of the invention, also include before described step S610:

The screenshotss instruction that step S650, reception information push-delivery apparatus send.

It should be noted that, described embodiment of the method is corresponding with the system embodiment described by Fig. 1 to Fig. 4 and device embodiment, therefore, embodiment of the method part do not describe in detail partly referring to system and the description of device embodiment relevant portion, in order to length considers, it is not described in detail in embodiment of the method part.

One of ordinary skill in the art will appreciate that, realize all or part of step in above-described embodiment method to can be by program and complete to instruct relevant hardware, described program can be stored in a computer read/write memory medium, this program is upon execution, step including the most above-mentioned embodiment of the method, described storage medium, as: magnetic disc, CD, read-only store-memory body (Read-Only Memory, or random store-memory body (Random Access Memory, RAM) etc. ROM).In each method embodiment of the present invention; the sequence number of described each step can not be used for limiting the sequencing of each step; for those of ordinary skill in the art, on the premise of not paying creative work, the priority of each step is changed also within protection scope of the present invention.

The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all within the spirit and principles in the present invention, any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.

Claims (4)

1. an information transmission system, it is characterised in that include information push-delivery apparatus, video play device and retrieval server;
Described information push-delivery apparatus includes:
First receives unit, for receiving the image information sent after described video play device intercepts;
First transmitting element, for sending described image information to retrieval server, indicates described retrieval server to retrieve the extension information of described image information;
Second receives unit, the extension information of the described image information sent after receiving the retrieval of described retrieval server, including: from described image information, extracted information point by described retrieval server based on Text region, picture recognition technology, obtain according to described information point and extend information accordingly;
Second transmitting element, for when the video information that described video play device is play by user is interested, sends screenshotss and instructs to described video play device, and the instruction of described screenshotss intercepts currently playing image information for indicating described video play device;
Described video play device includes:
4th receives unit, for receiving the screenshotss instruction that described information push-delivery apparatus sends;
Interception unit, for the image information currently playing according to screenshotss command interception;
5th transmitting element, is used for sending described image information to described information push-delivery apparatus;
Described retrieval server includes:
3rd receives unit, for receiving the image information that described information push-delivery apparatus sends;
Retrieval unit, for being retrieved by the Internet according to described image information, obtains the extension information of described image information;
3rd transmitting element, for sending the extension information of described image information to described information push-delivery apparatus.
Information transmission system the most according to claim 1, it is characterised in that retrieval server also includes:
4th transmitting element, for sending the extension information of described image information to video play device.
Information transmission system the most according to claim 1, it is characterised in that information push-delivery apparatus also includes:
Display unit, is used for showing described extension information.
Information transmission system the most according to claim 3, it is characterised in that information push-delivery apparatus also includes:
Processing unit, for processing the described image information received.
CN201010622548.1A 2010-12-28 2010-12-28 Information transmission system CN102547462B (en)

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PCT/CN2011/084273 WO2012083836A1 (en) 2010-12-20 2011-12-20 Information push equipment, method, server and video playback equipment

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