CN102360416A - Network electronic marketing system and intelligent network verification terminal - Google Patents

Network electronic marketing system and intelligent network verification terminal Download PDF

Info

Publication number
CN102360416A
CN102360416A CN2011102899899A CN201110289989A CN102360416A CN 102360416 A CN102360416 A CN 102360416A CN 2011102899899 A CN2011102899899 A CN 2011102899899A CN 201110289989 A CN201110289989 A CN 201110289989A CN 102360416 A CN102360416 A CN 102360416A
Authority
CN
China
Prior art keywords
module
intelligent network
network
terminal
electronic
Prior art date
Application number
CN2011102899899A
Other languages
Chinese (zh)
Inventor
吴剑光
Original Assignee
北京窝窝世界信息技术有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 北京窝窝世界信息技术有限公司 filed Critical 北京窝窝世界信息技术有限公司
Priority to CN2011102899899A priority Critical patent/CN102360416A/en
Publication of CN102360416A publication Critical patent/CN102360416A/en

Links

Abstract

The invention discloses an intelligent network verification terminal and a network electronic marketing system which integrate multiple automatic recognition technologies such as two-dimensional bar codes, RFID (Radio Frequency Identification) electronic tags, IC (Integrated Circuit) cards, NFC (Near-Field Communication) electronic tags, magnetic cards and the like and multiple network access modes such as WIFI (Wireless Fidelity), LAN (Local Area Network), mobile communication networks, dial networking and the like so as to realize subsequent verification service of network electronic marketing. Therefore, by utilizing the network electronic marketing system and the intelligent network verification terminal, the security and diversity of verification of the network marketing system are improved, simultaneously the functions of the system are enriched and more value-added services are brought to the two trading parties.

Description

网络电子营销系统以及智能网络验证终端 Internet e-marketing systems and intelligent network authentication terminal

技术领域 FIELD

[0001] 本发明涉及网络营销领域,特别是涉及一种集合二维条码、RFID电子标签、IC卡、 NFC电子标签、磁卡等多种自动识别技术的网络电子营销系统、智能网络验证终端及数据处 [0001] The present invention relates to the field of marketing, particularly to a set of two-dimensional bar code, a variety of automatic identification technology RFID tags, IC cards, the NFC tag, magnetic cards and other electronic marketing network systems, intelligent terminals and network authentication data office

理方法。 Processing method.

背景技术 Background technique

[0002] 电子商务通常是指是在全球各地广泛的商业贸易活动中,在因特网开放的网络环境下,基于浏览器/服务器应用方式,买卖双方不谋面地进行各种商贸活动,实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。 [0002] E-commerce usually refers to a wide range of business and trade activities around the world, in the Internet an open network environment, based on browser / server applications the way, buyers and sellers are not met various business activities to achieve consumers a new business model of online shopping, online transactions and online electronic payments between merchants and a variety of business activities, trading activities, financial activities and related integrated services activities.

[0003] 自2007年以来,我国电子商务市场交易额稳定增长,2010年我国电子商务市场规模突破20000亿元。 [0003] Since 2007, the market turnover steady growth of e-commerce, e-commerce market size in China in 2010 exceeded 20,000 yuan. 未来3年,仍是我国电子商务投资规模持续增长和爆发的时期,我国电子商务投资市场将迎来新一轮的发展高潮。 The next three years, is still a period of sustained growth and the outbreak of e-commerce investment scale of China, China's investment in e-commerce market will usher in a new round of development upsurge. 一方面,2007年国家“十一五”电子商务发展规划的颁布标志着政府推动电子商务的总体布局已经形成;另一方面,电子商务在企业的应用成效以及对经济、社会发展的推动作用日益明显。 On the one hand, in 2007 the national "Eleventh Five-Year" e-commerce development plan marks the promulgation of the Government to promote the overall layout of e-commerce has been formed; on the other hand, the effectiveness of e-commerce applications and enterprise role in promoting economic and social development of increasingly obvious.

[0004] 针对电子商务线上交易的特性,不可避免的就存在着交易验证的过程。 [0004] According to the characteristics of e-commerce online transactions, there is the inevitable process of verification of the transaction. 目前,行业中所使用的几种交易验证方式安全性差、验证方式单一,对于网上交易的双方利益的保护存在着巨大的缺陷。 Currently, several transaction authentication security industry in the use of poor, single authentication, for the protection of the interests of both online transactions there is a huge flaw. 同时,传统电子商务只是一种线上的交易行为,对于交易的双方来说所提供的功能和服务都十分有限,不能够完全利用好网络的特性来为交易双方实现更多的增值服务。 Meanwhile, the traditional e-commerce is just an online transaction, for the functions and services provided by both parties for the transaction are very limited, can not fully utilize the characteristics of a good network to achieve more value-added services to the parties to the transaction.

[0005] 因此,如何提出一种全新网络营销模式,将各种验证方式相融合,在提高网络交易安全性、便利性的同时为交易的双方提供更多的服务,挖掘出网络营销所蕴含的潜在功能和价值,实现真正具有意义的网络电子营销系统,成为本领域内技术人员迫切需要解决的技术问题之一。 [0005] Therefore, how to propose a new network marketing model, the integration of a variety of authentication methods to provide more services to the parties to the transaction in the network while improving transaction security, convenience, dig out the inherent network marketing potential function and value, network e-marketing system truly meaningful, became one skilled in the art is an urgent need to solve the technical problems.

发明内容 SUMMARY

[0006] 鉴于现有技术的缺陷,本发明提供一种智能网络验证终端,所述智能网络验证终端与网络电子营销系统的数据处理系统进行通信连接,用于实现对网络电子营销系统数据的采集、验证、返回信息,其特征在于所述智能网络验证终端包括:二维码识读模块,用于读取二维码电子凭证,取得二维码电子凭证中的信息;RFID识读模块,用于读取非接触类智能IC卡,取得卡内的电子凭证信息;磁条卡识读模块,用于读取磁条卡内的电子凭证信息, 同时与银联支付通道相连接实现银联POS支付功能;触控显示屏,用于实现对客户端软件的操作,同时,用于显示智能网络验证终端所生成或由在线平台反馈的信息,使商家与智能网络验证终端形成互动;键盘模块,用于辅助触控显示屏来完成对智能网络验证终端进行操作;网络通讯模块,用于实现智能网络验证 [0006] In view of the deficiencies of the prior art, the present invention provides an intelligent network authentication terminal, the authentication terminal communicates intelligent network connected to the network system of the electronic marketing data processing system for implementing the acquisition of data of a network system of electronic marketing , authentication, return information, characterized in that said intelligent network authentication terminal comprising: a two-dimensional code reading means for reading the two-dimensional code electronic documents, two-dimensional code to obtain the information in the electronic document; the RFID reader module, with to read a non-contact type smart IC card, the electronic certificate acquired card information; magnetic stripe card reader means for reading the electronic document information in a magnetic stripe card, while the payment channel is connected to the CUP CUP POS payment function ; touch screen, to realize the operation of the client software, at the same time, the intelligent network authentication terminal information or feedback generated by an online platform for displaying the merchant terminal and the intelligent network authentication interact; keyboard module, for auxiliary touch screen to complete the verification terminal operating intelligent network; network communication module, for implementing the intelligent network authentication 端与网络电子营销在线平台之间的互联通讯;存储器模块,用于存储实现智能网络验证终端功能的软件程序;微处理模块,通信连接于所述二维码识读模块、所述RFID识读模块、所述磁条卡识读模块、所述触控显示屏、所述键盘模块、所述网络通讯模块、所述存储器模块,用于通过执行软件程序实现对上述各模块的控制。 Internet communications network between the client and the electronic marketing online platform; a memory module for storing intelligent network authentication terminal function software program; micro-processing module, a communication connection to the two-dimensional code reading module, the RFID reader module, a magnetic stripe card reader module, a touch screen, a keyboard module, a network communication module, the memory module, for implementing the control of the respective module by executing a software program.

[0007] 此外,本发明还提供一种网络电子营销系统,包括网络电子营销在线平台、数据处理系统、商家的网站以及智能网络验证终端;所述数据处理系统与网络电子营销在线平台相连接,用于实现对网络电子营销系统的数据进行创建、管理、维护;其特征在于: [0007] Further, the present invention further provides a network electronic marketing system, comprising a network platform for online marketing electronic data processing system, and the merchant's site verification terminal intelligent network; said data processing system connected to the network marketing online electronic platform, used to implement electronic data network marketing system to create, manage and maintain; characterized in that:

[0008] 所述网络电子营销在线平台包括:前台模块,用于商家登录、管理自己的账户信息;后台模块,用于平台管理者对平台进行管理、维护;接口模块,用于实现平台中各个模块之间的互联,以及平台网站与平台之间的互联;客户接口模块,用于使商家的网站与平台的前台模块进行对接,使商家可以使用平台的各种功能;电子凭证模块,用于生成以二维码、RFID卡、磁卡为载体的电子凭证信息供商家使用;所述智能网络验证终端,用于对电子凭证信息进行验证。 [0008] The electronic network marketing online platform include: reception module for Local Business, manage their account information; background module, platform manager for platform management, maintenance; interface module for implementing the various platforms interconnection between the interconnections between modules and platform site platform; client interface module for the website with a platform of business reception module for docking, so that businesses can use various functions of the platform; electronic voucher module for generating a two-dimensional code, the RFID card, a magnetic carrier for an electronic merchant credential information used; the intelligent network to authenticate the terminal, electronic credential information for authentication.

[0009] 本发明提供一种集合二维条码、RFID电子标签、IC卡、NFC电子标签、磁卡等多种自动识别技术及WIFI、LAN、移动通信网络、拨号联网等多种网络接入方式的网络电子营销系统以及智能网络验证终端,实现网络电子营销的后续验证服务。 [0009] The present invention provides a way to set a variety of network access dimensional bar code, RFID Transponder, IC cards, the NFC tag, magnetic and other automatic identification technology and WIFI, LAN, mobile communication network, the dial-up networking Internet e-marketing systems and intelligent network authentication terminal, network e-marketing follow-up verification service. 从而提高网络营销系统验证的安全性和多样性,同时丰富系统功能,给交易双方带来更多的增值服务。 Thereby enhancing the security and diversity of network marketing system validation, and rich system functions, parties to the transaction to bring more value-added services.

附图说明 BRIEF DESCRIPTION

[0010] 图1是本发明的多种自动识别技术相结合的智能网络验证终端的功能框图; [0010] FIG. 1 is a functional block diagram of a plurality of intelligent network authentication terminal automatic identification technology combined invention;

[0011] 图2是本发明的网络电子营销系统的网络结构图。 [0011] FIG 2 is a network configuration diagram of an electronic marketing network system according to the invention.

具体实施方式 Detailed ways

[0012] 为使本发明的上述目的、特征和优点更加明显易懂,下面结合附图和具体实施方式对本发明作进一步详细的说明。 [0012] For the above-described objects, features and advantages of the present invention will become more apparent from the accompanying drawings and the following specific embodiments will be further detailed description of the present invention.

[0013] 图1是本发明的多种自动识别技术相结合的智能网络验证终端的功能框图。 [0013] FIG. 1 is a functional block diagram of the intelligent network to authenticate the terminal of the present invention a variety of automatic identification technology combining. 其中,本发明的智能网络验证终端1通过有线或无线方式与网络电子营销系统的数据处理系统2进行通信连接,用于实现对网络电子营销系统数据的采集、验证、返回信息。 Wherein the intelligent network to authenticate the terminal according to the present invention 12 via wired or wireless network with the electronic data processing system marketing system communication connection, a network for implementing the acquisition of electronic marketing system data, authentication, return information. 所述智能网络验证终端1包括:二维码识读模块3,用于读取二维码电子凭证,取得二维码电子凭证中的信息;RFID识读模块4,用于读取非接触类智能IC卡,取得卡内的电子凭证信息;磁条卡识读模块5,用于读取磁条卡内的电子凭证信息,同时与银联支付通道相连接实现银联POS支付功能;触控显示屏6,用于实现对客户端软件的操作,同时,用于显示智能网络验证终端所生成或由在线平台反馈的信息,使商家与智能网络验证终端形成互动;键盘模块7, 用于辅助触控显示屏来完成对智能网络验证终端进行操作;网络通讯模块8,用于实现智能网络验证终端与网络电子营销在线平台之间的互联通讯,所述网络通讯模块具备以下通讯功能:GPRS通讯、CDMA通讯、EDGE通讯、WIFI通讯、3G通讯、以太网通讯、modem拨号通讯中的一种或多种;存储器模块9,用于存储实现 The intelligent network comprising verification terminal 1: 3 two-dimensional code reading module for reading two-dimensional code electronic documents, two-dimensional code to obtain the information in the electronic document; the RFID reader module 4, the non-contact type for reading smart IC card, the electronic certificate acquired card information; 5 stripe card reader module for reading the electronic document information in a magnetic stripe card, while the payment channel is connected to the CUP CUP POS payment function; touch screen 6, for carrying out operations of the client software, at the same time, the intelligent network authentication terminal information or feedback generated by an online platform for displaying the merchant terminal and the intelligent network authentication interact; keyboard module 7, for assisting the touch display to complete the verification terminal operating intelligent network; network communication module 8, the verification terminal for implementing intelligent network interconnecting the electronic communication between the network marketing and online platform, the network communication module has the following communication: GPRS communication, CDMA communications, EDGE communications, WIFI communication, 3G communications, Ethernet communications, one or more dial-up modem communications; a memory module 9 for storage implementation 能网络验证终端各种功能的软件程序;微处理模块10,通信连接于所述二维码识读模块3、所述RFID识读模块4、所述磁条卡识读模块5、所述触控显示屏6、所述键盘模块7、所述网络通讯模块8、所述存储器模块9,用于通过执行软件程序实现对上述各模块的控制。 Network can authenticate the terminal software programs of various functions; micro-processing module 10, a communication connection to the two-dimensional code reading module 3, module 4 of the RFID reader, a magnetic stripe card reader module 5, the touch control the display 6, a keyboard module 7, a network communication module 8, the memory module 9, for implementing the control of the respective module by executing a software program.

5[0014] 依据本发明的所述智能网络验证终端1还包括:打印模块11,用于打印消费凭证, 5 [0014] The present invention is based on the intelligent network authentication terminal 1 further comprising: a printing module 11 for printing the consumer certificate,

使商家可以获得消费依据,方便商家管理日常经营。 So that businesses can be obtained based on consumption, easy to manage daily business operations.

[0015] 依据本发明的所述智能网络验证终端还1包括:语音通话模块12,用于实现智能网络验证终端的语音通话功能。 [0015] According to the present invention, intelligent network authentication terminal 1 further comprising: a voice call module 12, a voice call function of the intelligent network to authenticate the terminal.

[0016] 依据本发明的所述智能网络验证终端1还包括:扩展接口模块13,用于实现智能网络硬件终端与其它设备的接驳,以增强智能网络硬件终端存储能力。 [0016] The intelligent network according to the present invention a verification terminal further comprises: an expansion interface module 13, the hardware used to implement intelligent network connection terminal and other devices to enhance the intelligent network terminal hardware storage capabilities.

[0017] 图2是实现本发明的网络电子营销系统的网络结构图。 [0017] FIG 2 is a network configuration diagram of an electronic marketing network system implementing the invention. 本发明的网络电子营销系统包括网络电子营销在线平台21、数据处理系统22、商家的网站23以及智能网络验证终端M ;所述数据处理系统22与网络电子营销在线平台21相连接,用于实现对网络电子营销系统的数据进行创建、管理、维护;所述网络电子营销在线平台21包括: Electronic marketing network system of the invention includes a network electronic marketing online platform 21, the data processing system 22, the merchant's site 23 and the verification terminal M intelligent network; said data processing system 22 connected to the network 21 electronic marketing online platform for implementing electronic data network marketing system to create, manage and maintain; the electronic network marketing online platform 21 includes:

[0018] 前台模块25,主要功能是用于商家登录、管理自己的账户信息。 [0018] reception module 25, the main function is used to log businesses, manage their account information. 商家可以在活动管理功能中创建新的活动或查询、管理已发布的活动;在店铺管理功能中创建新店铺和管理已有的店铺;在业务查询功能中,可以查询近期的业务状况;在业务统计功能中,可以对业务状况进行统计,通过不同维度对活动效果进行直观的查询;在账户管理功能中,可以对账户的信息、密码等能进行管理、修改。 Businesses can be created in campaign management capabilities in new activities or inquiries, management has released activities; create new stores and managing existing shop in the store management functions; business queries, you can query the recent business conditions; in business statistical functions, you can make the business statistics, intuitive query activities benefit through different dimensions; in the account management function, can account information, passwords, etc. can be managed, modified.

[0019] 后台模块沈,主要功能是为让平台管理者对平台进行管理、维护。 [0019] Shen background module, the main function is to manage the platform to allow the platform managers, maintenance. 平台管理者可以在账户管理功能中查询、管理商家的注册账户;在店铺管理功能中,查询、管理商家建立的店铺;在活动管理功能中,查询、管理商家创建的活动;在识读设备管理功能中,查询智能网络硬件终端的投放、使用状况,管理智能网络硬件终端与平台的接驳;在查询统计功能中,查询前台模块的使用状况;在官方管理功能中,对平台的网站进行管理。 Platform managers can query the account management function, which manages the business of a registered account; in store management functions, query, store management businesses established; in campaign management functions, the query, event management businesses created; the reader device management function, the query put intelligent network hardware terminal, usage, connection management and intelligent network terminal hardware platform; the query statistics, the query usage reception module; in the official management function, the site management platform .

[0020] 接口模块27,主要功能是实现平台中各个模块之间的互联,以及平台网站与平台之间的互联。 [0020] Interface module 27, the main function is to achieve the interconnection between the Internet and the website platform and platform between the platform modules.

[0021] 客户接口模块观,主要功能是使商家的网站可以与平台的前台模块进行对接,使商家可以使用平台的各种功能。 [0021] Customer Interface module concept, the main function is to make the merchant's website can interface with the platform of the reception module, so that businesses can use various functions of the platform.

[0022] 电子凭证模块四,主要是生成以二维码、RFID卡、磁卡为载体的各类的电子凭证信息供商家使用,同时可以利用多种通道将生成的电子凭证下发给商家的会员。 [0022] Electronic Document Module IV, is primarily generated in a two-dimensional code, the RFID card, a magnetic card as the carrier for all types of electronic merchant credential information used, while the merchant member may be utilized in various electronic certificate generated channel .

[0023] 为了进一步说明本发明电子营销系统的工作过程,下面对本发明网络电子营销系统的的对于数据进行处理的过程进行描述,具体如下: [0023] To further illustrate the operation of the electronic marketing system of the present invention, the following process of the present data processing network for the electronic marketing system of the present invention will be described as follows:

[0024] 在线上平台上建立商家账户信息; [0024] established online merchant account information on the platform;

[0025] 商家通过登录名和密码登陆自己的账户,管理账户; [0025] merchants log onto their accounts, management account by login and password;

[0026] 商家登录账户后可以在平台上创建营销、推广活动; [0026] After logging business accounts can create marketing campaigns on the platform;

[0027] 同时商家还可以在平台上建立自己所属的门店; [0027] while businesses can also create your own store belongs on the platform;

[0028] 商家建立活动时可以选择活动类型,以及参与的门店; [0028] the merchant can choose the type of activity, as well as participating stores when building activities;

[0029] 活动建立后商家可以选择活动投放方式; After the [0029] event can choose to create a business event delivery method;

[0030] 系统会根据商家选择的投放方式,给出商家相应的活动制作模板,商家在模板上编辑活动信息,完成活动页面的制作; [0030] The system will be based on how the business choice, given the appropriate event production template, business template editing activities on business information, to complete the production of the active page;

[0031] 活动页面制作完成后,商家可以选择会员,发放以二维码、RFID卡、磁卡为载体的电子凭证信息进行活动投放; After the [0031] event page is created, businesses can choose to membership, payment of two-dimensional code, RFID cards, magnetic cards as the carrier of electronic credential information delivery activities;

[0032] 活动在投放的同时在数据库内建立活动的投放信息;[0033] 会员会以电子凭证的方式接收到商家投放的活动; [0032]-building activities put in informational activities in the database at the same time served; [0033] Members will receive the business activities electronically delivered documents the way;

[0034] 会员接收到电子凭证后,遂可以携带电子凭证到商家的指定的门店进行消费; After the [0034] member receives electronic documents, then you can carry electronic documents to the specified merchant stores for consumption;

[0035] 会员消费时,出示自己的电子凭证,并且到智能网络硬件终端上进行识读; [0035] When the consumer members, produce their own electronic documents, and to the intelligent network hardware terminal reading;

[0036] 智能网络硬件终端在识读到会员的电子凭证后,会将电子凭证内的信息,通过网络上传到服务器,与服务器内储存的活动投放信息数据库进行验证、比对; [0036] intelligent network hardware terminal after reading electronic documents to members, information in electronic documents will be uploaded to the server through the network, storage and server activity within the database to verify delivery information, comparison;

[0037] 若验证信息正确,服务器会返回给智能网络硬件终端验证正确的信息,并在智能网络硬件终端的显示屏上显示验证信息; [0037] When the authentication information is correct, the server returns to the intelligent network hardware terminal verifies the correct information, and authentication information displayed on the display screen of the intelligent network hardware terminal;

[0038] 同时服务器会更新数据库,记录已经验证的信息; [0038] while the server updates the database to record the information has been verified;

[0039] 会员可根据验证的信息进行消费; [0039] Members can make purchases based on information verified;

[0040] 同时打印消费流水清单; [0040] water consumption while printing the list;

[0041] 若验证信息已经被记录,服务器会返回给智能网络硬件终端验证已经记录的信息,并在智能网络硬件终端的显示屏上显示电子凭证已经被使用; [0041] If the authentication information has been recorded, the server returns to the intelligent network hardware terminal authentication information that has been recorded, and an electronic document displayed on the display screen has been used in the intelligent network hardware terminal;

[0042] 会员不可使用电子凭证进行消费; [0042] Members can not use electronic documents for consumption;

[0043] 若验证信息已经过期,服务器会返回给智能网络硬件终端验证已经过期的信息, 并在智能网络硬件终端的显示屏上显示电子凭证已经过期; [0043] If the authentication information has expired, the server will return to the intelligent network hardware terminal authentication information has expired, and displays the electronic certificate has expired on the display screen of the intelligent network hardware terminal;

[0044] 会员不可使用电子凭证进行消费; [0044] Members can not use electronic documents for consumption;

[0045] 若验证信息错误,服务器会返回给智能网络硬件终端验证错误的信息,并在智能网络硬件终端的显示屏上显示验证信息错误; [0045] When the authentication error information, the server returns to the intelligent network hardware terminal authentication error information, and displays the authentication error information on the display terminal, the intelligent network hardware;

[0046] 会员则不能通过电子凭证进行消费。 [0046] Members can not pass through electronic vouchers to consume.

[0047] 最后应当说明的是:以上实施例仅用以说明本发明的技术方案而非对其限制;尽管参照较佳实施例对本发明进行了详细的说明,所属领域的普通技术人员应当理解:依然可以对本发明的具体实施方式进行修改或者对部分技术特征进行等同替换;而不脱离本发明技术方案的精神,其均应涵盖在本发明请求保护的技术方案范围当中。 [0047] Finally, it should be noted that: the above embodiments are intended to illustrate the present invention rather than limiting; While the present invention has been described in detail with reference to preferred embodiments, those of ordinary skill in the art should be understood: still may be made to specific embodiments of the present invention, modifications or equivalent substitutions to some technical features; art without departing from the spirit of the present invention, which should be covered by the present invention in which the claimed technical solution range.

Claims (10)

1. 一种智能网络验证终端,所述智能网络验证终端与网络电子营销系统的数据处理系统进行通信连接,用于实现对网络电子营销系统数据的采集、验证、返回信息,其特征在于所述智能网络验证终端包括:二维码识读模块,用于读取二维码电子凭证,取得二维码电子凭证中的信息; RFID识读模块,用于读取非接触类智能IC卡,取得卡内的电子凭证信息; 磁条卡识读模块,用于读取磁条卡内的电子凭证信息,同时与银联支付通道相连接实现银联POS支付功能;触控显示屏,用于实现对客户端软件的操作,同时,用于显示智能网络验证终端所生成或由在线平台反馈的信息,使商家与智能网络验证终端形成互动;键盘模块,用于辅助触控显示屏来完成对智能网络验证终端进行操作;网络通讯模块,用于实现智能网络验证终端与网络电子营销在线平台之间的 An intelligent network authentication terminal, the authentication terminal and the network intelligent network marketing electronic data processing system connected to a communication system, a network for implementing the acquisition of electronic marketing system data, authentication, return information, wherein said intelligent network authentication terminal comprising: a two-dimensional code reading means for reading the two-dimensional code electronic documents, two-dimensional code to obtain the information in the electronic document; the RFID reader module for reading the non-contact type IC card smart acquires electronic document information in the card; magnetic stripe card reader means for reading the electronic document information in a magnetic stripe card, while the payment channel is connected to the CUP CUP POS payment function; touch screen, for enabling the customer software operating end, while the intelligent network authentication terminal information or feedback generated by an online platform for displaying the merchant terminal and the intelligent network authentication interact; keyboard module, touch screen for assisting to complete the intelligent network authentication terminal operations; network communication module, intelligent network authentication between the terminal and the network marketing electronic online platform for implementation 联通讯;存储器模块,用于存储实现智能网络验证终端功能的软件程序; 微处理模块,通信连接于所述二维码识读模块、所述RFID识读模块、所述磁条卡识读模块、所述触控显示屏、所述键盘模块、所述网络通讯模块、所述存储器模块,用于通过执行软件程序实现对上述各模块的控制。 Of Communications; a memory module for storing intelligent network authentication terminal function software program; micro-processing module, a communication connection to the two-dimensional code reading module, the RFID reader module, the magnetic stripe card reader module the touch screen, a keyboard module, a network communication module, the memory module, for implementing the control of the respective module by executing a software program.
2.根据权利要求1所述的智能网络验证终端,其特征在于所述智能网络验证终端还包括:打印模块,用于打印消费凭证。 The intelligent network to authenticate the terminal according to claim 1, characterized in that said intelligent network verification terminal further comprises: printing means for printing consumer certificate.
3.根据权利要求1所述的智能网络验证终端,其特征在于所述网络通讯模块具备以下通讯功能:GPRS通讯、CDMA通讯、EDGE通讯、WIFI通讯、3G通讯、以太网通讯、modem拨号通讯中的一种或多种。 The intelligent network to authenticate the terminal according to claim 1, wherein said communication network includes the following communication module: GPRS communication, CDMA communications, EDGE communications, WIFI communication, 3G communication, Ethernet communication, modem dial-up communication one or more.
4.根据权利要求1所述的智能网络验证终端,其特征在于所述智能网络验证终端还包括:语音通话模块,用于实现智能网络验证终端的语音通话功能。 The intelligent network to authenticate the terminal according to claim 1, characterized in that said intelligent network authentication terminal further comprising: a voice call module, a voice call function of the intelligent network to authenticate the terminal.
5.根据权利要求1所述的智能网络验证终端,其特征在于所述智能网络验证终端还包括:扩展接口模块,用于实现智能网络硬件终端与其它设备的接驳。 The intelligent network to authenticate the terminal according to claim 1, characterized in that said intelligent network authentication terminal further comprising: an expansion interface module, hardware used to implement intelligent network terminals connected to other devices.
6. 一种网络电子营销系统,包括网络电子营销在线平台、数据处理系统、商家的网站以及智能网络验证终端;所述数据处理系统与网络电子营销在线平台相连接,用于实现对网络电子营销系统的数据进行创建、管理、维护;其特征在于:所述网络电子营销在线平台包括:前台模块,用于商家登录、管理自己的账户信息;后台模块,用于平台管理者对平台进行管理、维护;接口模块,用于实现平台中各个模块之间的互联,以及平台网站与平台之间的互联; 客户接口模块,用于使商家的网站与平台的前台模块进行对接,使商家可以使用平台的各种功能;电子凭证模块,用于生成以二维码、RFID卡、磁卡为载体的电子凭证信息供商家使用; 所述智能网络验证终端,用于对电子凭证信息进行验证。 A network electronic marketing system, comprising a network platform for online marketing electronic data processing system, and the merchant's site verification terminal intelligent network; said data processing system connected to the network marketing online electronic platform for implementing electronic network marketing data systems to create, manage and maintain; characterized in that: the electronic network marketing online platform include: reception module for Local business, manage their account information; background module, platform manager for platform management, maintenance; interface module for implementing interconnection between the internet and the platform site between the platform and the platform of each module; client interface module for the website with a platform of business reception module for docking, so that businesses can use the platform various functions; electronic documents module for generating a two-dimensional code, the RFID card, a magnetic carrier for an electronic merchant credential information used; the intelligent network to authenticate the terminal, electronic credential information for authentication.
7.根据权利要求6所述的网络电子营销系统,其特征在于所述智能网络验证终端包括:二维码识读模块,用于读取二维码电子凭证,取得二维码电子凭证中的信息; RFID识读模块,用于读取非接触类智能IC卡,取得卡内的电子凭证信息; 磁条卡识读模块,用于读取磁条卡内的电子凭证信息,同时与银联支付通道相连接实现银联POS支付功能;触控显示屏,用于实现对客户端软件的操作,同时,用于显示智能网络验证终端所生成或由在线平台反馈的信息,使商家与智能网络验证终端形成互动;键盘模块,用于辅助触控显示屏来完成对智能网络验证终端进行操作;网络通讯模块,用于实现智能网络验证终端与网络电子营销在线平台之间的互联通讯;存储器模块,用于存储实现智能网络验证终端功能的软件程序; 微处理模块,通信连接于所述二维码识读模块 The network system of electronic marketing according to claim 6, characterized in that said intelligent network authentication terminal comprising: a two-dimensional code reading means for reading the two-dimensional code electronic documents, two-dimensional code to obtain the electronic certificate information; the RFID reader module for reading the non-contact type smart IC card, the electronic certificate acquired card information; magnetic stripe card reader means for reading the electronic document information in a magnetic stripe card, while payment and CUP channel connected CUP POS payment function; touch screen, to realize the operation of the client software, at the same time, the intelligent network authentication terminal information or feedback generated by an online platform for displaying the merchant terminal and the intelligent network authentication interact; keyboard module, a touch screen to assist completion of intelligent network authentication terminal operation; network communication module, the communication interconnection between the terminal and the network authentication intelligent network marketing online electronic platform for implementing; a memory module, with storing intelligent network authentication terminal function software program; micro-processing module, a communication connection to the two-dimensional code reading module 所述RFID识读模块、所述磁条卡识读模块、所述触控显示屏、所述键盘模块、所述网络通讯模块、所述存储器模块,用于通过执行软件程序实现对上述各模块的控制。 The RFID reader module, the magnetic stripe card reader module, a touch screen, a keyboard module, a network communication module, the memory module, for enabling the respective modules by executing a software program control.
8.根据权利要求7所述的智能网络验证终端,其特征在于所述智能网络验证终端还包括:打印模块,用于打印消费凭证。 Intelligent network according to claim 7, verification of the terminal, characterized in that said intelligent network authentication terminal further comprising: printing means for printing consumer certificate.
9.根据权利要求7所述的智能网络验证终端,其特征在于所述网络通讯模块具备以下通讯功能:GPRS通讯、CDMA通讯、EDGE通讯、WIFI通讯、3G通讯、以太网通讯、modem拨号通讯中的一种或多种。 Intelligent network according to claim 7, verification of the terminal, wherein the communication network includes the following communication module: GPRS communication, CDMA communications, EDGE communications, WIFI communication, 3G communication, Ethernet communication, modem dial-up communication one or more.
10.根据权利要求7所述的智能网络验证终端,其特征在于所述智能网络验证终端还包括:语音通话模块,用于实现智能网络验证终端的语音通话功能; 扩展接口模块,用于实现智能网络硬件终端与其它设备的接驳。 Intelligent network according to claim 7, verification of the terminal, characterized in that said intelligent network authentication terminal further comprising: a voice call module, a voice call function of the intelligent network to authenticate the terminal; expansion interface module, for implementing the intelligent network connection terminal hardware with other devices.
CN2011102899899A 2011-09-28 2011-09-28 Network electronic marketing system and intelligent network verification terminal CN102360416A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN2011102899899A CN102360416A (en) 2011-09-28 2011-09-28 Network electronic marketing system and intelligent network verification terminal

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN2011102899899A CN102360416A (en) 2011-09-28 2011-09-28 Network electronic marketing system and intelligent network verification terminal

Publications (1)

Publication Number Publication Date
CN102360416A true CN102360416A (en) 2012-02-22

Family

ID=45585743

Family Applications (1)

Application Number Title Priority Date Filing Date
CN2011102899899A CN102360416A (en) 2011-09-28 2011-09-28 Network electronic marketing system and intelligent network verification terminal

Country Status (1)

Country Link
CN (1) CN102360416A (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104574144A (en) * 2014-12-30 2015-04-29 东莞市掌商信息科技有限公司 Marketing network construction method based on mobile interaction and system
US9237992B2 (en) 2009-10-27 2016-01-19 The Procter & Gamble Company Two-step mascara product

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1820279A (en) * 2003-06-16 2006-08-16 Uru科技公司 Method and system for creating and operating biometrically enabled multi-purpose credential management devices
CN201054603Y (en) * 2006-12-19 2008-04-30 北京酷鹏网技术有限公司 Electronic discount distribution system
CN201594265U (en) * 2009-07-31 2010-09-29 深圳市丰泰瑞达实业有限公司 Verification terminal
US20110025506A1 (en) * 1999-09-02 2011-02-03 Round Rock Research, Llc Remote communication devices, radio frequency identification devices, wireless communication systems, wireless communication methods, radio frequency identification device communication methods, and methods of forming a remote communication device
CN201867866U (en) * 2010-09-09 2011-06-15 上海新大陆翼码信息科技有限公司 Electronic certificate based supermarket shopping system
CN202205282U (en) * 2011-09-28 2012-04-25 北京窝窝世界信息技术有限公司 Intelligent network verification terminal with combination of multiple automatic identification techniques

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110025506A1 (en) * 1999-09-02 2011-02-03 Round Rock Research, Llc Remote communication devices, radio frequency identification devices, wireless communication systems, wireless communication methods, radio frequency identification device communication methods, and methods of forming a remote communication device
CN1820279A (en) * 2003-06-16 2006-08-16 Uru科技公司 Method and system for creating and operating biometrically enabled multi-purpose credential management devices
CN201054603Y (en) * 2006-12-19 2008-04-30 北京酷鹏网技术有限公司 Electronic discount distribution system
CN201594265U (en) * 2009-07-31 2010-09-29 深圳市丰泰瑞达实业有限公司 Verification terminal
CN201867866U (en) * 2010-09-09 2011-06-15 上海新大陆翼码信息科技有限公司 Electronic certificate based supermarket shopping system
CN202205282U (en) * 2011-09-28 2012-04-25 北京窝窝世界信息技术有限公司 Intelligent network verification terminal with combination of multiple automatic identification techniques

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9237992B2 (en) 2009-10-27 2016-01-19 The Procter & Gamble Company Two-step mascara product
CN104574144A (en) * 2014-12-30 2015-04-29 东莞市掌商信息科技有限公司 Marketing network construction method based on mobile interaction and system

Similar Documents

Publication Publication Date Title
US10043175B2 (en) Enhanced near field communications attachment
CN103548045B (en) The system and method received are paid for carrying out service point via radio communication
Kumar et al. Mobile communications: evolution and impact on business operations
EP2859511A2 (en) Two-way, token-based validation for nfc-enabled transactions
CN103299327A (en) System, method, and apparatus to facilitate commerce and sales
CN102081700A (en) Method and platform for ordering dishes on basis of mobile phone and internet
CN103593634A (en) Network centralized decoding system and method of identity card identifier
CN102156943A (en) Information processing system capable of realizing immediate business transaction through mobile terminals embedded in touched core engine and method thereof
CN106936587A (en) Consumer authentication system and method
CN102509231A (en) Information processing system and method for realizing referral commission real-time transaction through mobile terminals embedded with auction software clients
CN101359383A (en) Non-contact card application management system and management method based on mobile communication
US20190259089A1 (en) User terminal device for providing electronic shopping service and methods thereof
CN105023149A (en) Method for realizing off-line cashing diversified settlement and payment management, and payment management system
CN103177377B (en) Two-dimensional code application of cloud-based systems
Haley E-commerce in China: Changing business as we know it
CN201522727U (en) Two-dimension code electronic ticket business system
CN103208064A (en) Online short-range payment method
CN101211427A (en) Mobile PDA intelligent hotel information management method and system
CN102760263A (en) Method and device for monitoring commodity identity and credit in commodity circulation based on Internet of things
CN103955832A (en) O2O e-commerce system facing industry of household building materials
CN103106591A (en) Smartphone short-range shopping method and system based on near field communication (NFC) function
CN103177297A (en) Method for carrying out electronic identity recognition by utilizing two-dimensional code
CN103413230A (en) E-commerce service processing method and service processing system based on SaaS mode
CN100388298C (en) System and method of implementing online reading of second generation of identity cards by means of shared SAM_V
DE202012100172U1 (en) Electronic voucher system

Legal Events

Date Code Title Description
C06 Publication
C10 Entry into substantive examination
C12 Rejection of a patent application after its publication