CN102075913B - Method and equipment for providing mobile advertising user oriented service - Google Patents
Method and equipment for providing mobile advertising user oriented service Download PDFInfo
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- CN102075913B CN102075913B CN200910238269.2A CN200910238269A CN102075913B CN 102075913 B CN102075913 B CN 102075913B CN 200910238269 A CN200910238269 A CN 200910238269A CN 102075913 B CN102075913 B CN 102075913B
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Abstract
The invention discloses a method and equipment for providing mobile advertising user oriented service. The method comprises the following steps of: receiving a user oriented advertising request sent by a third party service provider (SP) through a configured interface and authenticating the third party SP; after the authentication is successful, requiring the corresponding relation between a user pseudo code provided by the third party SP and a true user ID (Identity) to obtain the true user ID; and obtaining a user oriented advertising according to the true user ID, the user data provided by the third party SP and advertising data obtained on the basis of the true user ID, obtaining the user oriented advertising and providing the third party SP with the user oriented advertising. The invention realizes that the mobile advertising user oriented service can be provided for the third party SP by a network operator.
Description
Technical field
The present invention relates to the communications field, relate in particular to a kind of method and apparatus that the directed service of mobile advertising user is provided.
Background technology
At present, along with the raising gradually of China cellphone subscriber popularity rate, mobile phone also shows especially day by day as a kind of using value of new media.Mobile media has the incomparable advantage of other media, the crowd that for example covers is the widest, propagate cost compare cheap, can most convenient people's scrappy time utilization, and can diffuse information very quickly.Along with day by day closing on of 3G epoch, various multimedia forms also will fully demonstrate on mobile phone, and this will give the larger performance space of advertiser, and mobile phone advertisement also starts to occur.
The feature of mobile phone advertisement is to have better interactive and trackability, can be for Focus target, provide direct, the personalized advertisement fixing of specific geographical area to issue, can realize by multiple mobile phone value-added service platforms such as SMS, multimedia message, audio communications, distribution effect can be assessed by interactive quantification tracking and statistics.Mobile phone advertisement can utilize cellphone subscriber's database, and destination object is carried out to Focus, directionally sends advertisement, utilizes the interactive of mobile phone simultaneously, and judgement quantizes the effective reach of advertisement.
Mobile phone advertisement can be divided into two large classes on the whole: the first kind is the advertisement of being issued by Virtual network operator, and enterprise buys the channel of ad distribution to operator; Equations of The Second Kind is by SP(Service Provider, service provider) interaction platform issue, conventionally by drop into the enterprise of advertisement together with SP to operator's application approval, after examination & approval are passed through, advertisement is issued at its interaction platform by SP, and operator can monitor the issue of advertisement at any time.
In prior art, when the third party SP beyond Virtual network operator sends the moving advertisings such as mobile phone advertisement to self user, the user profile that Main Basis self obtains is selected corresponding advertisement, and the matching degree of user's targeted ads is low.The moving advertising platform of Virtual network operator can provide for the business platform of same trust domain the directed service of user of moving advertising, now, business platform can provide real user ID (IDentity to moving advertising platform, identify label), moving advertising platform is according to the higher advertisement of the real user ID coupling degree of correlation, the advertisement of obtaining is sent to business platform, and business platform sends this advertisement to user terminal.
But moving advertising platform does not provide the function of user's targeted ads for third party SP; And third party SP can only obtain user's pseudo-code, moving advertising platform cannot obtain real user ID from third party SP, cannot provide mobile advertising user directed service for third party SP.
Summary of the invention
The embodiment of the present invention provides a kind of method and apparatus that the directed service of mobile advertising user is provided, and makes Virtual network operator provide mobile advertising user directed service for third party SP.
The embodiment of the present invention provides a kind of method that the directed service of mobile advertising user is provided, and comprising:
Receive user's targeted ads request that third party service provider SP sends by the interface of configuration, described third party SP is carried out to authentication;
After authentication success, inquire about user's pseudo-code that described third party SP provides and the corresponding relation of real user identify label ID, obtain real user ID;
The user data providing according to described real user ID, described third party SP and the ad data obtaining according to described real user ID, obtain user's targeted ads and provide to described third party SP.
User's targeted ads request that described reception third party service provider SP sends by the interface of configuration, described third party SP is carried out to authentication and comprise:
Obtain the SP numbering of carrying in the request of described user's targeted ads;
According to the described SP numbering inquiry key obtain manner corresponding with described third party SP, obtain the identity key of described third party SP according to described key obtain manner; Or directly search the corresponding relation of SP numbering with the identity key of storage, obtain the identity key of the described third party SP corresponding with described SP numbering;
If described in the identity key of the third party SP that obtains identical with the identity key of carrying in the request of described user's targeted ads, authentication success;
If described in the identity key of the third party SP that obtains different from the identity key of carrying in the request of described user's targeted ads, failed authentication.
User's targeted ads request that described reception third party service provider SP sends by the interface of configuration, before described third party SP is carried out to authentication, also comprises:
Receive the registration request that described third party SP sends;
The SP numbering of the described third party SP carrying according to described registration request is carried out identity key computing, obtains the identity key of described third party SP.
User's targeted ads request that described reception third party service provider SP sends by the interface of configuration, before described third party SP is carried out to authentication, also comprises:
Receive the user data submission request that described third party SP sends, submit to request to carry out authentication to described user data;
After authentication success, submit to the user data carrying in request to analyze to described user data.
User's pseudo-code that the described third party SP of described inquiry provides and the corresponding relation of real user identify label ID, obtain real user ID and comprise:
The user's pseudo-code providing according to described third party SP, is sent inquiry request to Service Provisioning Administration Core Environment DSMP, is obtained real user ID corresponding to described user's pseudo-code by the user's pseudo-code/true number translated interface of configuration.
The embodiment of the present invention provides a kind of equipment that the directed service of mobile advertising user is provided, and comprising:
Request reception unit, the user's targeted ads request sending by the interface of configuration for receiving third party service provider SP, carries out authentication to described third party SP;
User ID acquiring unit, for after described request receiving element authentication success, inquires about user's pseudo-code that described third party SP provides and the corresponding relation of real user identify label ID, obtains real user ID;
Advertisement provides unit, for the user data providing according to described real user ID, described third party SP and the ad data obtaining according to described real user ID, obtains user's targeted ads and provides to described third party SP.
Described request receiving element also for:
Obtain the SP numbering of carrying in the request of described user's targeted ads;
According to the described SP numbering inquiry key obtain manner corresponding with described third party SP, obtain the identity key of described third party SP according to described key obtain manner; Or directly search the corresponding relation of SP numbering with the identity key of storage, obtain the identity key of the described third party SP corresponding with described SP numbering;
If described in the identity key of the third party SP that obtains identical with the identity key of carrying in the request of described user's targeted ads, authentication success;
If described in the identity key of the third party SP that obtains different from the identity key of carrying in the request of described user's targeted ads, failed authentication.
Also comprise:
Registering unit, the registration request sending for receiving described third party SP; The SP numbering of the described third party SP carrying according to described registration request is carried out identity key computing, obtains the identity key of described third party SP.
Also comprise:
Users'Data Analysis unit, the user data submission request sending for receiving described third party SP, submits to request to carry out authentication to described user data; After authentication success, submit to the user data carrying in request to analyze to described user data.
Described user ID acquiring unit also for:
The user's pseudo-code providing according to described third party SP, is sent inquiry request to Service Provisioning Administration Core Environment DSMP, is obtained real user ID corresponding to described user's pseudo-code by the user's pseudo-code/true number translated interface of configuration.
Compared with prior art, the embodiment of the present invention at least has the following advantages:
In the embodiment of the present invention, authentication is carried out in user's targeted ads request that third party SP is sent by the interface of configuration, and obtains real user ID after authentication success; And then the user data providing according to real user ID, third party SP and the ad data that obtains according to real user ID, provide user targeted ads to third party SP, realize moving advertising platform and provide the directed service of user of moving advertising for third party SP.
Brief description of the drawings
In order to be illustrated more clearly in embodiments of the invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiments of the invention or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the schematic flow sheet that the directed method of serving of mobile advertising user is provided that the embodiment of the present invention one provides;
Fig. 2 is the schematic flow sheet that the directed method of serving of mobile advertising user is provided that the embodiment of the present invention two provides;
Fig. 3 is the system architecture schematic diagram of the moving advertising platform that provides of the embodiment of the present invention two;
Fig. 4 is in the method that provides of the embodiment of the present invention two, and moving advertising platform receives the registration request of third party SP, is the process schematic diagram of third party SP distributing key information;
Fig. 5 is in the method that provides of the embodiment of the present invention two, and moving advertising platform receives the user data that carries key information that third party SP submits to the line number process schematic diagram according to one's analysis of going forward side by side;
Fig. 6 is in the method that provides of the embodiment of the present invention two, and moving advertising platform provides the process schematic diagram of user's targeted ads according to user's targeted ads request of third party SP for third party SP;
Fig. 7 is the structural representation of a kind of equipment that the directed service of mobile advertising user is provided that the embodiment of the present invention three provides.
Embodiment
Below in conjunction with the accompanying drawing in embodiments of the invention, the technical scheme in embodiments of the invention is clearly and completely described, obviously, the embodiments described below are only the present invention's part embodiment, instead of whole embodiment.Based on the embodiment in the present invention, those of ordinary skill in the art are not making the every other embodiment obtaining under creative work prerequisite, all belong to the scope of embodiments of the invention protection.
Core concept of the present invention is: moving advertising platform sets in advance the interface that input interface, request and the transmission user targeted ads of interface, the SP user data of service registry are provided to third party SP, third party SP is to before moving advertising platform request user targeted ads, first register at moving advertising platform by service registry interface, after succeeding in registration, the user data of submitting to this SP to know to moving advertising platform; When third party SP is during to moving advertising platform request user targeted ads, moving advertising platform carries out authentication according to the log-on message of third party SP, after authentication is passed through, the true ID of user is obtained in user's pseudo-code inquiry that moving advertising platform provides according to third party SP, and obtains ad data by the true ID of this user.The analysis result of the user data that moving advertising platform is submitted to according to the true ID of ad data, user obtaining and to third party SP, obtains advertisement and sends to third party SP, for third party SP provides mobile advertising user directed service.
The embodiment of the present invention one provides a kind of method that the directed service of mobile advertising user is provided, and as shown in Figure 1, comprises the following steps:
Step 101, receives user's targeted ads request that third party service provider SP sends by the interface of configuration, and described third party SP is carried out to authentication;
Step 102, after authentication success, inquires about user's pseudo-code that described third party SP provides and the corresponding relation of real user identify label ID, obtains real user ID;
Step 103, the user data providing according to described real user ID, described third party SP and the ad data obtaining according to described real user ID, obtain user's targeted ads and provide to described third party SP.
The embodiment of the present invention two provides a kind of method that the directed service of mobile advertising user is provided, and as shown in Figure 2, comprises the following steps:
Step 201, moving advertising platform receives the registration request of third party SP, is third party SP distributing key information.
In order to set up the trusting relationship of moving advertising platform and third party SP, and then user's pseudo-code that moving advertising platform can be provided according to third party SP is obtained user's true ID, in the embodiment of the present invention, third party SP need to register to moving advertising platform, moving advertising platform is third party SP distributing key information, determines and the trusting relationship of third party SP according to key information.
Step 202, moving advertising platform receives the user data that carries key information that third party SP submits to, carries out data analysis.
Because third party SP has self user's related data, and this part data may be that moving advertising platform is unexistent, and therefore, in order to increase the matching degree of user's targeted ads, third party SP submits user data to moving advertising platform.Moving advertising platform is analyzed user data.
Step 203, moving advertising platform receives user's targeted ads request of carrying key information that third party SP sends, the analysis result of the user data of submitting to according to this user's targeted ads request and to third party SP, for third party SP provides the advertisement that matching degree is high.
Moving advertising platform receives after user's targeted ads request of third party SP, and the analysis result of the user data providing according to the user profile of place Virtual network operator system, to third party SP etc. are selected the high user's targeted ads of matching degree.
Wherein, the system architecture of moving advertising platform as shown in Figure 3, comprise SP registration and authentication module, SP user data input module, ad-request reception and respond module, Subscriber Number parsing module, pseudo-code enquiry module, advertisement selection module, user's directional data analysis module and ad data administration module, wherein
SP registration and authentication module, provide service log-on interface to third party SP, and carry out authentication operations for other functions of calling for SP, prevents that unauthorized SP from illegally calling native system function.
SP user data input module, for the input interface of user data is provided to third party SP, receives third party SP and submits the subscriber data that need to carry out orientation analysis to.This subscriber data comprises that user's pseudo-code, user use the related data (as situation of order situation, program request etc.) of business.Moving advertising platform needs according to the user's pseudo-code delineation obtaining from this module the user scope of analyzing, and can use the related data of business to carry out customer analysis more accurately by user.
Ad-request receives and respond module, and the interface that provides request and transmission user targeted ads to third party SP, receives and respond the ad-request from third party SP.
Subscriber Number parsing module, user's pseudo-code of carrying in ad-request for obtaining third party SP.
Pseudo-code enquiry module, utilize DSMP(Data Service Management Platform, Service Provisioning Administration Core Environment) user's pseudo-code/Subscriber Number query function of providing, user's pseudo-code/true number translated the interface that calls DSMP, is converted to the true number of user by this interface by the user's pseudo-code from third party SP.
User's directional data analysis module, receives the user data from SP from SP user data input module, analysis user data, and provide analysis result to advertisement selection module.
Ad data administration module, for advertisement selection module provides alternative advertisement.
Advertisement selection module, alternative advertisement that the Users'Data Analysis result providing according to Subscriber Number, user's directional data analysis module and ad data administration module provide, for third party SP selects the high advertisement of matching degree.
In the method that the embodiment of the present invention two provides, moving advertising platform receives the registration request of third party SP, for the process of third party SP distributing key information as shown in Figure 4, comprise the following steps:
Step 401, third party SP initiates SP registration request to moving advertising platform.
Moving advertising platform provides registration request interface for third party SP, and third party SP sends registration request by this interface to moving advertising platform.
Step 402, moving advertising platform receives the registration request that third party SP sends, and judges whether to allow this third party SP to register according to pre-configured; If allowed, execution step 403, otherwise, execution step 404.
Concrete, moving advertising platform can pre-configured registration policy, can use the record of agreement or the charges paid record of third party SP etc. according to the advertisement of reaching that whether stores Virtual network operator and third party SP, judges whether to allow third party SP to register; The trust degree of all right pre-stored third party SP of moving advertising platform, judges whether to allow third party SP registration according to the trust degree value of third party SP.
Step 403, moving advertising platform sends key information to third party SP.
Concrete, moving advertising platform obtains the SP numbering of third party SP, obtains corresponding identity key according to this SP numbering.This identity key can obtain in several ways, for example, obtain by the mode such as Hash operation or the permutation and combination of agreement that SP is numbered.When third party SP communicates by letter with moving advertising platform, moving advertising platform can obtain corresponding identity key again according to the SP numbering of third party SP and the obtain manner of identity key, if the identity key of again obtaining is identical with the identity key that third party SP sends, can judge that third party SP can trust.
Step 404, moving advertising platform sends registration failure information to third party SP.
In the method that the embodiment of the present invention two provides, moving advertising platform receives the user data that carries key information that third party SP submits to the line number process according to one's analysis of going forward side by side, and as shown in Figure 5, comprises the following steps:
Step 501, third party SP sends user data to moving advertising platform and submits request to, carries the key information of user data and third party SP in this request.
Wherein, user data is submitted SP numbering and the identity key of asking the key information of the third party SP carrying to comprise third party SP to.
Step 502, moving advertising platform carries out authentication according to the key information of third party SP; After authentication success, execution step 503; Otherwise, execution step 504.
Concrete, moving advertising platform obtains the SP numbering of third party SP, obtain corresponding identity key according to this SP numbering, for example, moving advertising platform storage SP numbering, SP number corresponding key obtain manner, while carrying out authentication, first moving advertising platform searches corresponding key obtain manner according to SP numbering, obtains SP number corresponding identity key according to this key obtain manner.If the identity key that moving advertising platform obtains submits to the identity key of carrying in request identical with user data, authentication success, if the identity key that moving advertising platform obtains submits to the identity key of carrying in request different from user data, failed authentication.
Optionally, moving advertising platform can also be stored SP and number and corresponding identity key, if the user data that third party SP sends submits to the identity key of carrying in request identical with the identity key of moving advertising platform storage, moving advertising platform judges authentication success, otherwise judges failed authentication.
Step 503, moving advertising platform obtains the user data that third party SP submits to, and by user's directional data analysis module, user data is analyzed.
Step 504, moving advertising platform sends failed authentication information to third party SP.
Concrete, when failed authentication, the user data that moving advertising platform rejection third party SP sends, can not provide mobile advertising user directed service for third party SP.
In the method that the embodiment of the present invention two provides, moving advertising platform is the process that third party SP provides user's targeted ads according to user's targeted ads request of third party SP, as shown in Figure 6, comprises the following steps:
Step 601, third party SP sends the request of user's targeted ads to moving advertising platform.
Concrete, in this user's targeted ads request, can comprise SP numbering, the identity key of third party SP, user's pseudo-code and necessary want advertisement data (as adline, advertisement size etc.).
Step 602, moving advertising platform carries out authentication according to the key information of third party SP; After authentication success, execution step 604; Otherwise, execution step 603.
Concrete, moving advertising platform obtains the SP numbering of third party SP, obtain corresponding identity key according to this SP numbering, for example, moving advertising platform storage SP numbering, SP number corresponding key obtain manner, while carrying out authentication, first moving advertising platform searches corresponding key obtain manner according to SP numbering, obtains SP number corresponding identity key according to this key obtain manner.If the identity key that moving advertising platform obtains submits to the identity key of carrying in request identical with user data, authentication success, if the identity key that moving advertising platform obtains submits to the identity key of carrying in request different from user data, failed authentication.
Step 603, moving advertising platform sends failed authentication information to third party SP, and refusing provides the service of user's targeted ads for third party SP.
Step 604, moving advertising platform is to true number corresponding to DSMP inquiring user pseudo-code.
Concrete, DSMP provides user's pseudo-code/Subscriber Number query function, and moving advertising platform calls user's pseudo-code/true number translated interface of DSMP by pseudo-code enquiry module, by this interface to true number corresponding to DSMP inquiring user pseudo-code.
Step 605, moving advertising platform is that third party SP selects the high advertisement of matching degree, and sends to third party SP.
Concrete, the true number that moving advertising platform is corresponding according to user's pseudo-code, and the analysis result of the user data in integrating step 503, third party SP being provided, the advertisement of queries ad data management module storage, select the high user's targeted ads of matching degree, and the advertisement of selecting is sent to third party SP.
By the method that adopts the embodiment of the present invention to provide, authentication is carried out in user's targeted ads request that third party SP is sent by the interface of configuration, and obtains real user ID after authentication success; And then the user data providing according to real user ID, third party SP and the ad data that obtains according to real user ID, provide user targeted ads to third party SP, realize moving advertising platform and provide the directed service of user of moving advertising for third party SP.
The embodiment of the present invention three provides a kind of equipment that the directed service of mobile advertising user is provided, and as shown in Figure 7, comprising:
Request reception unit 11, the user's targeted ads request sending by the interface of configuration for receiving third party service provider SP, carries out authentication to described third party SP;
User ID acquiring unit 12, after the 11 authentications successes of described request receiving element, inquires about user's pseudo-code that described third party SP provides and the corresponding relation of real user identify label ID, obtains real user ID;
Advertisement provides unit 13, for the user data providing according to described real user ID, described third party SP and the ad data obtaining according to described real user ID, obtains user's targeted ads and provides to described third party SP.
Described request receiving element 11 also for:
Obtain the SP numbering of carrying in the request of described user's targeted ads;
According to the described SP numbering inquiry key obtain manner corresponding with described third party SP, obtain the identity key of described third party SP according to described key obtain manner; Or directly search the corresponding relation of SP numbering with the identity key of storage, obtain the identity key of the described third party SP corresponding with described SP numbering;
If described in the identity key of the third party SP that obtains identical with the identity key of carrying in the request of described user's targeted ads, authentication success;
If described in the identity key of the third party SP that obtains different from the identity key of carrying in the request of described user's targeted ads, failed authentication.
The equipment that the embodiment of the present invention provides, also comprises:
Registering unit 14, the registration request sending for receiving described third party SP; The SP numbering of the described third party SP carrying according to described registration request is carried out identity key computing, obtains the identity key of described third party SP.
The equipment that the embodiment of the present invention provides, also comprises:
Users'Data Analysis unit 15, the user data submission request sending for receiving described third party SP, submits to request to carry out authentication to described user data; After authentication success, submit to the user data carrying in request to analyze to described user data.
Described user ID acquiring unit 12 also for:
The user's pseudo-code providing according to described third party SP, is sent inquiry request to Service Provisioning Administration Core Environment DSMP, is obtained real user ID corresponding to described user's pseudo-code by the user's pseudo-code/true number translated interface of configuration.
By the equipment that adopts the embodiment of the present invention to provide, authentication is carried out in user's targeted ads request that third party SP is sent by the interface of configuration, and obtains real user ID after authentication success; And then the user data providing according to real user ID, third party SP and the ad data that obtains according to real user ID, provide user targeted ads to third party SP, realize moving advertising platform and provide the directed service of user of moving advertising for third party SP.
Through the above description of the embodiments, those skilled in the art can be well understood to the mode that the present invention can add essential general hardware platform by software and realize, and can certainly pass through hardware, but in a lot of situation, the former is better execution mode.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in a storage medium, comprise that some instructions (can be personal computers in order to make a computer equipment, server, or the network equipment etc.) carry out the method described in each embodiment of the present invention.
It will be appreciated by those skilled in the art that accompanying drawing is the schematic diagram of a preferred embodiment, the module in accompanying drawing or flow process might not be that enforcement the present invention is necessary.
It will be appreciated by those skilled in the art that the module in the device in embodiment can be distributed in the device of embodiment according to embodiment description, also can carry out respective change and be arranged in the one or more devices that are different from the present embodiment.The module of above-described embodiment can be merged into a module, also can further split into multiple submodules.
The invention described above embodiment sequence number, just to describing, does not represent the quality of embodiment.
Disclosed is above only several specific embodiment of the present invention, and still, the present invention is not limited thereto, and the changes that any person skilled in the art can think of all should fall into protection scope of the present invention.
Claims (10)
1. the method that the directed service of mobile advertising user is provided, is characterized in that, comprising:
Receive user's targeted ads request that third party service provider SP sends by the interface of configuration, described third party SP is carried out to authentication;
After authentication success, inquire about user's pseudo-code that described third party SP provides and the corresponding relation of real user identify label ID, obtain real user ID;
The user data providing according to described real user ID, described third party SP and the ad data obtaining according to described real user ID, obtain user's targeted ads and provide to described third party SP;
Wherein, the user data that described third party SP provides is self user's of having of third party SP related data.
2. the method for claim 1, is characterized in that, user's targeted ads request that described reception third party service provider SP sends by the interface of configuration is carried out authentication to described third party SP and comprised:
Obtain the SP numbering of carrying in the request of described user's targeted ads;
According to the described SP numbering inquiry key obtain manner corresponding with described third party SP, obtain the identity key of described third party SP according to described key obtain manner; Or directly search the corresponding relation of SP numbering with the identity key of storage, obtain the identity key of the described third party SP corresponding with described SP numbering;
If described in the identity key of the third party SP that obtains identical with the identity key of carrying in the request of described user's targeted ads, authentication success;
If described in the identity key of the third party SP that obtains different from the identity key of carrying in the request of described user's targeted ads, failed authentication.
3. method as claimed in claim 1 or 2, is characterized in that, user's targeted ads request that described reception third party service provider SP sends by the interface of configuration, before described third party SP is carried out to authentication, also comprises:
Receive the registration request that described third party SP sends;
The SP numbering of the described third party SP carrying according to described registration request is carried out identity key computing, obtains the identity key of described third party SP.
4. the method for claim 1, is characterized in that, user's targeted ads request that described reception third party service provider SP sends by the interface of configuration, before described third party SP is carried out to authentication, also comprises:
Receive the user data submission request that described third party SP sends, submit to request to carry out authentication to described user data;
After authentication success, submit to the user data carrying in request to analyze to described user data.
5. the method for claim 1, is characterized in that, user's pseudo-code that the described third party SP of described inquiry provides and the corresponding relation of real user identify label ID obtain real user ID and comprise:
The user's pseudo-code providing according to described third party SP, is sent inquiry request to Service Provisioning Administration Core Environment DSMP, is obtained real user ID corresponding to described user's pseudo-code by the user's pseudo-code/true number translated interface of configuration.
6. the equipment that the directed service of mobile advertising user is provided, is characterized in that, comprising:
Request reception unit, the user's targeted ads request sending by the interface of configuration for receiving third party service provider SP, carries out authentication to described third party SP;
User ID acquiring unit, for after described request receiving element authentication success, inquires about user's pseudo-code that described third party SP provides and the corresponding relation of real user identify label ID, obtains real user ID;
Advertisement provides unit, for the user data providing according to described real user ID, described third party SP and the ad data obtaining according to described real user ID, obtains user's targeted ads and provides to described third party SP;
Wherein, the user data that described third party SP provides is self user's of having of third party SP related data.
7. equipment as claimed in claim 6, is characterized in that, described request receiving element also for:
Obtain the SP numbering of carrying in the request of described user's targeted ads;
According to the described SP numbering inquiry key obtain manner corresponding with described third party SP, obtain the identity key of described third party SP according to described key obtain manner; Or directly search the corresponding relation of SP numbering with the identity key of storage, obtain the identity key of the described third party SP corresponding with described SP numbering;
If described in the identity key of the third party SP that obtains identical with the identity key of carrying in the request of described user's targeted ads, authentication success;
If described in the identity key of the third party SP that obtains different from the identity key of carrying in the request of described user's targeted ads, failed authentication.
8. the equipment as described in claim 6 or 7, is characterized in that, also comprises:
Registering unit, the registration request sending for receiving described third party SP; The SP numbering of the described third party SP carrying according to described registration request is carried out identity key computing, obtains the identity key of described third party SP.
9. equipment as claimed in claim 6, is characterized in that, also comprises:
Users'Data Analysis unit, the user data submission request sending for receiving described third party SP, submits to request to carry out authentication to described user data; After authentication success, submit to the user data carrying in request to analyze to described user data.
10. equipment as claimed in claim 6, is characterized in that, described user ID acquiring unit also for:
The user's pseudo-code providing according to described third party SP, is sent inquiry request to Service Provisioning Administration Core Environment DSMP, is obtained real user ID corresponding to described user's pseudo-code by the user's pseudo-code/true number translated interface of configuration.
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| CN102843335B (en) * | 2011-06-20 | 2015-09-09 | 华为技术有限公司 | The processing method of streaming medium content and equipment |
| CN103188665B (en) * | 2011-12-31 | 2016-01-27 | 中国移动通信集团北京有限公司 | Improve the system of the fail safe of the mobile phone receiving advertisement, method and device |
| CN103020848A (en) * | 2012-12-05 | 2013-04-03 | 东莞市东信网络技术有限公司 | Mobile advertisement putting system and method |
| CN107220839B (en) * | 2017-06-26 | 2020-11-27 | 南京熊猫电子股份有限公司 | Internet-based smart television authentication and information preparation implementation method |
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