CN101271488B - Method for advertisement insertion in game - Google Patents
Method for advertisement insertion in game Download PDFInfo
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- CN101271488B CN101271488B CN2007100938021A CN200710093802A CN101271488B CN 101271488 B CN101271488 B CN 101271488B CN 2007100938021 A CN2007100938021 A CN 2007100938021A CN 200710093802 A CN200710093802 A CN 200710093802A CN 101271488 B CN101271488 B CN 101271488B
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Abstract
The invention discloses an advertisement insertion method in a game. Under the condition of unchanging the main program of the game, the embedded advertisement manufacturing is adopted in the game to realize commercial delivery in the game. The method essentially includes the following steps: the first step is that a scene picture of the game or a three-dimensional object to be replaced is proposed in the game, a calibration value A is obtained, and an advertisement to be inserted is manufactured; the second step is that an advertisement model is started when the game runs and a current rendered resource is filtered through the interception of a graphic bottom interface and the calibration value B is obtained; the third step is that whether the currently rendered resource is required to be substituted by a pre-manufactured advertisement or not is judged according to prearranged matching conditions, and if yes, the advertisement is displayed; and the forth step is that the area and the time of the displayed advertisement are figured out and are automatically uploaded to an advertisement server. The advertisement insertion method in the game completely separates the game development from the advertisement delivery development without the support of game developers and has the advantages of simple operation and strong practicality.
Description
Technical field
The present invention relates to a kind of implementation method of network game virtual advertisement, relate in particular to the method that advertisement is inserted in a kind of recreation.
Background technology
The network game virtual advertisement is a kind of based on large-scale spider lines recreation fixed-line subscriber group, by fixing condition, reasonable time in recreation, display ads on the suitable position.Compare traditional TV, press advertising, the network game virtual advertisement has their not available unique propagation advantage.China's Online Games virtual ads market potential is wide.The online game player is as the audient colony of a uniqueness, and age distribution concentrated between 16-30 year, integrated speciality such as fashion, youth, vigor, enthusiasm, was the maximum consumer group of digital IT product of fast-moving consumer goods, fashion and motion brand.Online game is the advertizing platform that numerous businessmans are dreamed of as so huge younger generations' location of gathering.The network game virtual advertisement will become a new direction of advertisement industry development, and bring unprecedented huge commercial profit.
The following scheme of the general employing of the implementation method of existing network game virtual advertisement: at first design interface by game developer; Select to intercut the interface of its advertisement then by the advertiser; Then, the corresponding interface that the advertiser chose is carried out suitable modification, thereby make ad content become the part of original game content, be about to ad content and be nested in the middle of the content of recreation by the requirement of game developer according to the advertiser.And in the middle of the process of game running, advertisement content is also complete to be shown as a part of playing, thereby finally is implemented in the purpose of display ads in the recreation.And when needing to delete, revise or replacing the ad content of certain interface, then need again corresponding interface to be carried out necessary modifications, thereby realize deletion, the purpose of revising or replacing original ad content.
Yet, be not difficult to find out that from above-mentioned implementation this scheme need be added ad content in the interface in the game design stage, realize advertisement and corresponding game content coordinate operation, therefore we can say that ad content is bound to its interface to display fully.And after development of games is finished, need the ad content of certain interface be made amendment or when replacing, then needed to revise or reset the corresponding game interface, it is more loaded down with trivial details to operate.
Summary of the invention
The problem to be solved in the present invention provides the method that advertisement is inserted in a kind of recreation, and this method does not need to change the recreation master routine, development of games and advertisement putting exploitation are separated fully, and this method is simple to operate, and is practical.
For solving the problems of the technologies described above, the method that advertisement is inserted in a kind of recreation of the present invention, under the situation that does not change the recreation master routine, employing is carried out the making of embedded advertisement to recreation, realizes the advertisement putting in the recreation, mainly comprises the steps: the first step, in recreation, scene of game picture that will be replaced or three-dimensional body propose, and obtain its proof test value A, and make the advertisement that is inserted into; Second step during game running, started advertisement module, by the interception to the figure physical layer interface, filtered the current resource of playing up, and obtained its proof test value B; In the 3rd step, according to predefined matching condition, judge whether the current resource of playing up needs to replace to the advertisement of making in advance, as coupling, then display ads; The 4th step, area and time that the statistics advertisement shows, and upload to Advertisement Server automatically.
Beneficial effect of the present invention is: the present invention separates development of games and advertisement putting exploitation fully, and particularly the part recreation of operator's introduction does not have source code.Utilize this technology, in the advertisement exploitation, do not need game developer's support, can carry out the making of embedded advertisement, develop a cover ad system fully independently issued recreation.And this method is simple to operate, and is practical, and the advertising of another diversification is provided, and the not available unique propagation advantage of conventional ads is arranged.It will become a new direction of advertisement industry development, and bring unprecedented huge commercial profit.
Description of drawings
Accompanying drawing is the process flow diagram of advertisement insertion method during the present invention plays.
Embodiment
As shown in drawings, the method that advertisement is inserted in a kind of recreation of the present invention specifically comprises the steps:
1. in recreation, scene of game picture that will be replaced or three-dimensional body propose, by special algorithm (for example CRC32 or other hash functions), the scene of game picture that acquisition will be replaced or the parameter of three-dimensional body, as the proof test value A of comparison, and make the advertisement (this advertisement comprises two-dimentional advertisement picture and 3-D ads object) that is inserted into.
2. during game running, start advertisement module, this module is filtered, all scene pictures of control recreation.
3. by interception, filter the current resource of playing up, and obtain its proof test value the figure physical layer interface.Interception to the figure physical layer interface specifically refers to the interception to figure bottom API (application programming interface), makes recreation forward on the advertisement module figure bottom API Calls.This figure physical layer interface can adopt DirectX or OpenGL, and it all belongs to 3D API.Filtering the current resource of playing up and obtain its proof test value, is by special algorithm (for example CRC32 or other hash functions), obtains the parameter of the current resource of playing up (for example scene of game picture or three-dimensional body), as the proof test value B of comparison.
4. judge according to predefined matching condition (the proof test value B of the current resource of playing up whether meet the scene of game picture that will be replaced or the proof test value A of three-dimensional body) whether needs replace to the advertisement of making in advance (this advertisement comprises two-dimentional advertisement picture and 3-D ads object) to the current resource of playing up (for example scene of game picture or three-dimensional body), judge promptly whether current game scene picture or three-dimensional body belong to the advertisement position that needs are replaced.If do not satisfy predefined matching condition, advertisement module is directly given back recreation with data and is carried out normal process; If satisfy predefined matching condition, the advertisement position that advertisement module is replaced at needs is written into two-dimentional arbitrarily advertisement picture or the 3-D ads object of making in advance, give back recreation after original data are replaced to new data, at this moment the data that recreation obtains have been two-dimentional advertisement picture or the 3-D ads objects after replacing, thereby reach the effect of display ads.Concrete deterministic process is as follows: will the play proof test value A contrast of the proof test value B that is about to be rendered into scene of game picture on the current screen or three-dimensional body and scene of game picture that will be replaced or three-dimensional body of advertisement module, if proof test value B meets proof test value A, just satisfy predefined matching condition, then mate, need display ads, scene of game picture or three-dimensional body are replaced to the advertisement picture, perhaps at scene of game picture or other 3-D ads object, display ads picture or the 3-D ads object in recreation of inserting of three-dimensional body.If do not find coupling, then directly carry out figure bottom API and handle (the 6th step).
5. after advertisement module has shown advertisement, add up area and time that advertisement shows, and these information are uploaded to Advertisement Server automatically.
6. carry out figure bottom API and handle, promptly tackle all derivative functions of DirectX or OpenGL, jump to and carry out filtration treatment in the advertisement module engine.
7. recreation continues operation.
This method can be carried out the making of embedded advertisement to issued recreation under the situation that does not change the recreation master routine, realize the advertisement putting in the recreation.This method all operations is only realized by interception figure physical layer interface, the recreation master routine is not made any modification.This ad system does not influence the performance of recreation, does not need game developer's support.
Claims (7)
1. the method that advertisement is inserted in the recreation is characterized in that, under the situation that does not change the recreation master routine, adopts the making of embedded advertisement is carried out in recreation, realizes the advertisement putting in the recreation, mainly comprises the steps:
The first step, in recreation, scene of game picture that will be replaced or three-dimensional body propose, and obtain its proof test value A, and make the advertisement that is inserted into; Described scene of game picture that will be replaced or three-dimensional body propose, and obtaining its proof test value A is by special algorithm, and the scene of game picture that acquisition will be replaced or the parameter of three-dimensional body are as the proof test value of comparison;
Second step during game running, started advertisement module, by the interception to the figure physical layer interface, filtered the current resource of playing up, and obtained its proof test value B; Described interception to the figure physical layer interface specifically refers to the interception of figure bottom application programming interface is made recreation call figure bottom application programming interface and forwards on the advertisement module; The current resource of playing up of described filtration, and to obtain its proof test value B be by special algorithm, obtains the parameter of the current resource of playing up, as the proof test value of comparison;
In the 3rd step, according to predefined matching condition, judge whether the current resource of playing up needs to replace to the advertisement of making in advance, as coupling, then display ads;
The 4th step, area and time that the statistics advertisement shows, and upload to Advertisement Server automatically.
2. the method that advertisement is inserted in the recreation according to claim 1 is characterized in that: the described recreation master routine that do not change refers to that all operations only realizes by interception figure physical layer interface, the recreation master routine is not made any modification.
3. the method that advertisement is inserted in the recreation according to claim 1, it is characterized in that: described special algorithm comprises CRC32 or other hash functions.
4. the method that advertisement is inserted in the recreation according to claim 1, it is characterized in that: described advertisement comprises two-dimentional advertisement picture and 3-D ads object.
5. the method that advertisement is inserted in the recreation according to claim 1, it is characterized in that: in the 3rd step, whether the proof test value B that described predefined matching condition is the current resource of playing up meets the scene of game picture that will be replaced or the proof test value A of three-dimensional body.
6. the method that advertisement is inserted in the recreation according to claim 5, it is characterized in that: the 3rd step was specially: the proof test value B of the current resource of playing up and the proof test value A of scene of game picture that will be replaced or three-dimensional body are contrasted, if proof test value B meets proof test value A, then the current resource of playing up is replaced to two-dimentional advertisement picture or insert the 3-D ads object on current resource side of playing up.
7. according to the method for advertisement insertion in each described recreation in the claim 1,5,6, it is characterized in that: the described current resource of playing up is current scene of game picture or the three-dimensional body of playing up.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100938021A CN101271488B (en) | 2007-04-23 | 2007-04-23 | Method for advertisement insertion in game |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2007100938021A CN101271488B (en) | 2007-04-23 | 2007-04-23 | Method for advertisement insertion in game |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101271488A CN101271488A (en) | 2008-09-24 |
| CN101271488B true CN101271488B (en) | 2011-06-01 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2007100938021A Expired - Fee Related CN101271488B (en) | 2007-04-23 | 2007-04-23 | Method for advertisement insertion in game |
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Families Citing this family (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102456200A (en) * | 2010-10-25 | 2012-05-16 | 鸿富锦精密工业（深圳）有限公司 | Commodity advertisement insertion system and method |
| CN102147728A (en) * | 2011-04-02 | 2011-08-10 | 游传信息技术(上海)有限公司 | Method for inserting advertisements in game |
| WO2011144086A2 (en) * | 2011-05-25 | 2011-11-24 | 华为技术有限公司 | Advertisement insertion method, device and system |
| CN104093046B (en) * | 2013-04-01 | 2019-02-15 | 天津米游科技有限公司 | A kind of video inter-cut system and method based on cloud game |
| CN104283924B (en) * | 2013-07-08 | 2019-08-13 | 腾讯科技（深圳）有限公司 | Information-pushing method, device, client and server |
| CN105263030B (en) * | 2015-09-17 | 2018-03-02 | 暴风集团股份有限公司 | A kind of method and system of advertisement synthesis and displaying |
| CN106355632B (en) * | 2016-08-30 | 2019-06-18 | 广联达科技股份有限公司 | The filter method of rendering objects and the filter device of rendering objects |
| CN106600333A (en) * | 2016-12-20 | 2017-04-26 | 北京平塔科技有限公司 | Virtual reality advertisement position content exposure monitoring method and device |
| CN112423016A (en) * | 2020-11-20 | 2021-02-26 | 广州欢网科技有限责任公司 | Optimization method and system for improving live broadcast audience rating of television station |
Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1147654A (en) * | 1995-06-30 | 1997-04-16 | 索尼公司 | Apparatus and method for executing game program having advertisements therein |
| CN1825400A (en) * | 2006-03-22 | 2006-08-30 | 王兆珉 | Method for transmitting advertisement by computer game |
-
2007
- 2007-04-23 CN CN2007100938021A patent/CN101271488B/en not_active Expired - Fee Related
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1147654A (en) * | 1995-06-30 | 1997-04-16 | 索尼公司 | Apparatus and method for executing game program having advertisements therein |
| CN1825400A (en) * | 2006-03-22 | 2006-08-30 | 王兆珉 | Method for transmitting advertisement by computer game |
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| CN101271488A (en) | 2008-09-24 |
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Effective date of registration: 20080808 Address after: Two hundred and one thousand two hundred and three Shanghai City, Pudong New Area Jing Road No. 356, Postal Code: 201203 Applicant after: Youchuan Information Technology Co., Ltd. Address before: Jing Shanghai Road, Pudong New Area Zhangjiang hi tech Park No. 356 Applicant before: Shengqu Information Technology (Shanghai) Co., Ltd. |
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Effective date of registration: 20190620 Address after: 201210 No. 958 Lane 60, Huaxia Middle Road, Pudong New Area, Shanghai Patentee after: Shanghai Shangda Networking Development Co., Ltd. Address before: 201203 No. 356 GuoShoujing Road, Pudong New Area, Shanghai Patentee before: Youchuan Information Technology Co., Ltd. |
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Granted publication date: 20110601 Termination date: 20200423 |