CN100489835C - Real time advertisement cashing machine and information displaying method - Google Patents
Real time advertisement cashing machine and information displaying method Download PDFInfo
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- CN100489835C CN100489835C CNB2005100873225A CN200510087322A CN100489835C CN 100489835 C CN100489835 C CN 100489835C CN B2005100873225 A CNB2005100873225 A CN B2005100873225A CN 200510087322 A CN200510087322 A CN 200510087322A CN 100489835 C CN100489835 C CN 100489835C
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Abstract
The invention discloses a real time advertisement cashing machine that includes input device used to encoding product, memory used to restore ad register information and product ad, processor used to receive product code and distilling ad and sending, and ad display screen used to display the product ad sent by processor. The invention also discloses a information display method.
Description
Technical field
The present invention relates to a kind of cashing machine, relate to a kind of cashing machine and method for information display specifically with information processing function.
Background technology
Along with the development of economy and technology, become more and more universal as the cashing machine of one of modern commerce important tool, still, the cashing machine hardware capability that uses is lower now, and cashing machine can only use as a kind of computational tool in the supermarket.For example information such as the title of commodity and price are input to processor inside, after simple calculating, in price, title and the amount receivable of display screen display of commodity by keyboard or other input equipment.
Focus advertisement is to be born at network field and a kind of advertisement mode of shooting up, and it can transmit information accurately to the accurate target crowd.The a large amount of consumer of cashing machine contact every day, these consumers are in the process of consuming, produced a large amount of consumption information, the consumer has consumed a large amount of time in vain in process is paid dues in wait simultaneously, and these consumption information and time is not by the cashing machine reasonable use.
Summary of the invention
The technical matters that the present invention solves provides a kind of real time advertisement coin-freed apparatus, as information gathering platform and information exchange platform, and the Commdity advertisement that calls of video-stream processor.
The technical scheme of real time advertisement coin-freed apparatus of the present invention is as follows:
A kind of real time advertisement coin-freed apparatus comprises input equipment, is used to import commodity code, also comprises:
Storer is used for stores advertisements register information and Commdity advertisement, and described advertisement registration information is corresponding with described commodity code, and described advertisement registration information is corresponding with Commdity advertisement;
Processor is used to receive commodity code, has judged whether advertisement registration information by described commodity code, if having, then extracts corresponding commodity advertisement and transmission in the described storer;
Ad display screen is used to the Commdity advertisement that shows that described processor sends.
Described storer is provided with merchandising database and advertising database, and described merchandising database is used for store commodity information and commodity code, and described advertising database is used for storing commodity advertisement and advertisement registration information.Described real time advertisement coin-freed apparatus also comprises main display and objective display screen, and described main display is used for display command information and merchandise news, and described objective display screen is used for display of commodity information.Described storer and processor are arranged on the master control borad.Described master control borad is connected with background server by communication interface.Described processor comprises the first processor and second processor, described storer comprises first memory and second memory, described first processor, first memory and merchandising database are arranged on the master control borad, described first processor is used to handle non-image information, described second processor, second memory and advertising database are arranged on the advertisement control panel, described second processor is used for processing image information, and described advertisement control panel is connected with described ad display screen.
The invention also discloses a kind of method that described real time advertisement coin-freed apparatus carries out the information demonstration of using, comprise the following steps:
A, input equipment input commodity code;
B, processor are searched advertisement registration information according to the commodity code that receives;
C, processor extract the corresponding Commdity advertisement of advertisement registration information described in the storer, and send;
D, ad display screen receive and show the Commdity advertisement of described processor transmission.
Also comprise between step b and the c:
If processor does not find advertisement registration information in storer, then extract the default advertisement in the storer and send execution in step d.
Also comprise between step c and the d:
Processor is searched corresponding Commdity advertisement in storer, if not this locality storage, then extract corresponding Commdity advertisement and send execution in step d from background server.
The invention has the beneficial effects as follows, after real time advertisement coin-freed apparatus is provided with the processor device, extracts different advertisements by the commodity code that receives, and described Commdity advertisement is shown to client, realize secondary utilization consumption information by display screen.
The business database that is provided with in the storer, be used to deposit the business information of cashing machine, as merchandise news, transaction record etc., another database that is provided with in storer is an advertising database, be used for the storing commodity advertisement, for example pictorial information, video information, audio-frequency information etc., controller can call information and the data in business database and the advertising database, and in above-mentioned database, the information in the database is brought in constant renewal in treated information stores.If processor performance is enough not powerful, can not realize cashing machine traditional function and multimedia advertising simultaneously, also can change to the dual processor scheme, first processor is responsible for handling the cashing machine traditional function, be used to handle non-image information, second processor is responsible for the multimedia advertising processing capacity specially, is used for processing image information, can realize the function and the effect of real time advertisement coin-freed apparatus equally on traditional cashing machine.The outstanding advantage of another of dual processor scheme is to upgrade to original cashing machine, makes the cashing machine after the upgrading possess information Processing and utilize function.
Method for information display disclosed by the invention, processor carry out data and information processing and classification, have realized the synchronous playing Commdity advertisement.
By continual renovation to the customer information in the storer, can follow the tracks of client's consumption habit, and then the advertisement of the real-time play consumption habit of customers.
Description of drawings
Fig. 1 is the connection block diagram that is provided with the real time advertisement coin-freed apparatus of a processor;
Fig. 2 is the connection block diagram that is provided with the real time advertisement coin-freed apparatus of two processors;
Fig. 3 is the process flow diagram of information classification processing method.
Embodiment
Based on segmentation client theory, real time advertisement coin-freed apparatus can by the corresponding with it multimedia advertising of ad display screen real-time play, transmit information accurately to the accurate target crowd according to the commodity or the buying habit of client's purchase.This will promote the competitive power of real time advertisement coin-freed apparatus, and produce bigger information and economic benefit by collecting advertising expenditure to production enterprise or adding advertisement alliance for the real time advertisement coin-freed apparatus user.
Be described in detail below in conjunction with one of 1 pair of the preferred embodiments of the present invention of accompanying drawing.
Real time advertisement coin-freed apparatus mainly comprises master control borad 100, communication interface 110, printing device 103, main display 105 and objective display screen 104, and ad display screen 101.Input equipment comprises cashing machine peripheral hardware 109 and keyboard 102.
Power supply provides required voltage and electric current for master control borad and cashing machine peripheral hardware.
Keyboard 102 is important input equipments, can adopt two kinds of patterns of PC keyboard or matrix keyboard, and supports that user's keyboard is self-defined.
Visitor's display screen 104 is mainly client display interface is provided, main display of commodity price, amount payable and should look for the amount of money etc., and objective display screen 104 generally is made up of charactron or VFD (fluorescent character-display tube).
The display object of ad display screen 101 also is client, is used for the play multimedia advertisement, such as display advertising, video ads etc.Ad display screen 101 is selected the coloured plate LCD screen for use among the present invention.
All by the input equipment input, these input informations comprise command information to the input information of real time advertisement coin-freed apparatus, commodity code, customer information etc.Input equipment mainly comprises keyboard 102, mouse, cashing machine peripheral hardware 109 etc., and simultaneously, the cashing machine peripheral hardware passes through communication interface 110 to the real time advertisement coin-freed apparatus input information.Among the present invention, the cashing machine peripheral hardware can be selected bar code scan equipment, electronic tag (containing RFID) identification equipment, IC-card, magnetic stripe card card-reading apparatus etc. for use.
The information of these inputs is after above-mentioned passage input, and the processor 106 of real time advertisement coin-freed apparatus can be judged information type.If command information (often selecting to realize by the menu of keyboard) then enters function corresponding, as management, setting or marketing function.
After entering the sale function of tonic chord, when the cashier carries out the statistics of commodity, the processor 106 of real advertisement coin-freed apparatus when checker runs cashing machine peripheral hardware 109 inputs to commodity code, processor 106 is according to the corresponding merchandise news of inquiry in the business database of this commodity code in storer 107, as trade name, commodity price, stock etc., simultaneously, producer's advertisement registration information of this commodity coupling is inquired about and fed back to processor 106 in the advertising database of storer according to this commodity code, if in advertising database, do not inquire the correspondent advertisement register information, then call the default advertisement register information in the storer, feedback result is the acquiescence Commdity advertisement.The advertisement registration information spinner will comprise advertising media's type, advertising media's filename, memory location (local storage or strange land storer), advertising media's file size etc.Processor 106 is inquired about in advertising database according to the advertisement registration information of feedback, if ad content is not arranged in the advertising database of storer 107, then real time advertisement coin-freed apparatus obtains this Commdity advertisement by the strange land storer of communication interface 110 (having/wireless network) from background server 108, if exist local, then can directly show or play this Commdity advertisement, real time advertisement coin-freed apparatus can show or play the multimedia Commdity advertisement of this commodity correspondence in real time on ad display screen 101.When the cashier carried out the statistics of next part commodity, above-mentioned data flow repeated.
When last part commodity are finished by cashier's statistics, and when pressing the cash key client being collected money, if customer information is arranged, then checker runs cashing machine peripheral hardware inputs to real time advertisement coin-freed apparatus with encoder client information, and the carrier of these customer informations mainly comprises member card, bank card etc.Real time advertisement coin-freed apparatus can be by communication interface 110 (having/wireless network) inquiry and feed back corresponding customer information in the customer information database from background server according to encoder client information, the registration advertising message that customer information mainly comprises customer name, consumption record, consumption type, be complementary with consumption type etc.According to feedback information, cashing machine can be at the multimedia advertising that shows or play this client's correspondence on ad display screen 101 in real time.If there is not customer information input, or the advertisement registration information that in the customer profile data of feedback, is not complementary with consumption type, cashing machine shows or plays the Commdity advertisement of acquiescence in real time on ad display screen 101.After gathering finished, cashing machine entered the circulation that wait is collected money next time again.
After above-mentioned any ad playing, cashing machine all can be counted automatically, and is stored in simultaneously in the local and remote side storer, and the data and the information that are beneficial in the database are constantly upgraded.
Be described in detail below in conjunction with two of 2 pairs of the preferred embodiments of the present invention of accompanying drawing.
If 106 performances of the processor among one of embodiment are enough not powerful, can not realize cashing machine traditional function and multimedia advertising simultaneously, also can change to the dual processor scheme, a processor is responsible for the cashing machine traditional function, another processor is responsible for the multimedia advertising processing capacity specially, can realize the function of real time advertisement coin-freed apparatus equally.Another function of dual processor scheme is to upgrade to original cashing machine, makes the cashing machine after the upgrading have function of the present invention and effect equally.
The master control borad 100 in one of the foregoing description, logically increased an advertisement control panel 200 again, second processor 201 of being responsible for the multimedia advertising processing capacity specially is positioned at advertisement control panel 200, master control borad 100 and advertisement control panel 200 can be one physically, also can separate.Carry out (as RS232, pci bus, network, USB etc.) communication by communication interface between two processors.
First memory 204 (ROM or hard disk) wherein is set above the master control borad 100 comprises business database, be used for depositing the cashing machine business information in this locality, as merchandise news, transaction record etc., first processor 203 is used to handle non-image information.Second memory 202 (ROM or hard disk) above the advertisement control panel 200 comprises advertising database, is used for depositing Commdity advertisement in this locality, and as picture, video, audio frequency etc., second processor 201 is used for processing image information.
Remaining critical component function, all the same as power supply, communication interface 110, keyboard 102, printing device 103, main display 105, objective display screen 104, ad display screen 101 with the uniprocessor real time advertisement coin-freed apparatus, there is not difference.
Input information is after above-mentioned passage input, and real time advertisement coin-freed apparatus can be judged information type, and enters function corresponding.If command information (often selecting to realize by the menu of keyboard) then enters function corresponding, as management, setting or marketing function.
Checker runs cashing machine peripheral hardware 109 inputs to commodity code information the processor 106 of real time advertisement coin-freed apparatus, processor 106 is inquired about corresponding merchandise news according to this commodity code information in business database, as trade name, commodity price, stock etc., master control borad 100 sends the coded message of commodity to advertisement control panel 200 so.In the local advertising database, inquire about and feed back producer's advertisement registration information of this commodity coupling according to this commodity code information with preprocessor 106, if do not inquire the correspondent advertisement register information in advertising database, then feedback result is the default advertisement register information.The advertisement registration information spinner will comprise advertising media's type, advertising media's filename, memory location (local storage or strange land storer), advertising media's file size etc.Advertisement registration information according to feedback, if the advertisement multimedia file is not positioned at local storage, real time advertisement coin-freed apparatus obtains Commdity advertisement by the strange land storer of communication interface 110 (having/wireless network) from background server, if exist local, then can directly show or play Commdity advertisement, on ad display screen 101, show or play the Commdity advertisement of this commodity correspondence in real time.When the cashier carried out the statistics of next part commodity, above-mentioned data flow repeated.
If customer information is arranged, then checker runs cashing machine peripheral hardware 109 inputs to real time advertisement coin-freed apparatus with encoder client information, and concrete operation is identical with one of preferred embodiment of uniprocessor.Real time advertisement coin-freed apparatus is identical to one of preferred embodiment of the processing mode of customer information and uniprocessor.
More than, after any ad playing, cashing machine all can be counted automatically, and is stored in simultaneously in the local and remote side storer.
The present invention also discloses a kind of method for information display when disclosing a kind of real time advertisement coin-freed apparatus, concrete steps are as follows:
A kind of method for information display comprises the following steps:
A, input equipment input information;
B, processor are searched advertisement registration information according to the commodity code that receives;
C, processor extract the corresponding Commdity advertisement of advertisement registration information described in the storer, and send;
D, display screen demonstration receive Commdity advertisement.
Also comprise between step and b and the c:
If processor does not find advertisement registration information in storer, then controller extracts the default advertisement in the storer and sends execution in step d.
Also comprise between step c and the d:
Processor is searched Commdity advertisement in storer, if not this locality storage, then extract Commdity advertisement and send execution in step d from background server.
The invention also discloses a kind of method for information display, comprise the following steps:
(1) input equipment input customer information;
(2) whether the processor inquiry has client's register information;
(3) processor extracts the Commdity advertisement corresponding with client's register information according to client's register information, and sends;
(4) display screen receives and shows the Commdity advertisement of described processor transmission.
Step (3) further comprises: if processor does not inquire Commdity advertisement in storer, then extract Commdity advertisement corresponding with client's register information and transmission from background server.
Step (3) further comprises:
If there is not client's register information in the storer, then processor extracts default advertisement and sends.
The Commdity advertisement that extracts is a consumption habit of customers contents advertising, and controller can also be counted automatically to advertisement broadcasting time, count results is stored in simultaneously in the storer in this locality or strange land.
Below in conjunction with Fig. 3 method for information display concrete application in real time advertisement coin-freed apparatus elaborated.
Real time advertisement coin-freed apparatus is among the circulation of wait, reception, processing command or data after powering on always, and the user can select the function (management, setting, sale etc.) that will carry out by input equipments such as keyboard 102 (or function key), mouses.
Enter (step s300) behind the initial state, real time advertisement coin-freed apparatus is waiting the information to be entered data always, and input information mainly comprises commodity code, customer information and command information.Merchandise news mainly refers to the coded message of commodity, as trade name, commodity price, stock etc.The coding of commodity generally refers to bar code (PLU) information of commodity, can directly import by keyboard 102, also can import fast by bar code scan equipment, electronic tag input equipments such as (containing RFID).Commodity code is corresponding with advertisement registration information, advertisement registration information is corresponding with Commdity advertisement, after processor 106 receives commodity code, judged whether advertisement registration information by commodity code, according to Commdity advertisement in the advertisement registration information extraction storer and transmission.Storer 107 is provided with merchandising database and advertising database, and merchandising database is used for store commodity information and commodity code, and advertising database is used for storing commodity advertisement and advertisement registration information.
Specific to the preferred embodiment of the present invention, when merchandise news input (step s301), if any order input or commodity code input, processor 106 enters and receives information state (s302).If that input is commodity code (s305), then processor 106 searches according to commodity code whether the advertisement registration information (step s310) corresponding with commodity code is arranged in storer 107, if there is not advertisement registration information, then storer 106 extracts default advertisement (step s314), delivers to ad display screen 101 and plays Commdity advertisement (step s319); If advertisement registration information is arranged, then carry out to extract Commdity advertisement (step s312), if processor 106 finds ad content in this locality, then carry out and extract Commdity advertisement (step s318), carry out playing advertisements (step s319); If processor 106 does not find Commdity advertisement in local storage 107, then obtain (step s316) from background server, transfer Commdity advertisement from background server, and play Commdity advertisement (step s319).In this locality or background data base, can directly extract the information such as title, specification, price of these commodity, and corresponding information is presented on main display and the objective display screen.Meanwhile, according to commodity code, whether have corresponding producer registration advertisement can play, if advertisement registration is arranged, just play this Commdity advertisement if also can inquire these commodity, if there is not advertisement registration, so just play the advertisement of default setting.In view of the time interval of the skilled each scanning barcode of cashier all shorter, in the registration advertisement, can select the video ads of display advertising or short time.After next bar commodity is by typing, will reenter new one and take turns flow process, up to sending " gathering of checking out " order by keyboard till, the cashier finishes (step s320).
Extract in the process of Commdity advertisement and playing advertisements at processor 106, the cashier can key in command information, as the cashier can by keyboard select to send " convert into money ", " service fee ", etc. command information to the discounting of commodity total price or increase income service fee, after final payment collection person sends " gathering of checking out " order, will collect the corresponding amount of money to the user, if cash, the process of small change is just arranged; If electronic cash modes such as credit card also will have to connect the process of waiting for signature, these process averages all can have more than 10 seconds or the longer time, more can fully be used.
Member card is being carried out in some bigger supermarkets now, can discern client identity authentication according to member card or bank card, and can classify according to its daily condition of consumption.These are held member's the information of member card and consumption habit and have been used as customer information and are stored in the database of storer.This customer information comprises client's register information, and client's register information is corresponding with Commdity advertisement.When real time advertisement coin-freed apparatus is worked, after processor 106 gets access to this customer information, judged whether client's register information (step s313), promptly whether inquiry has client's register information in the database from storer 107, if do not have, then processor 106 extracts default advertisement (step s314), sends to ad display screen 101 and plays Commdity advertisement (step s319); If processor 106 finds corresponding client's register information from the database of storer 107, then processor 106 carries out the customer type analysis, and search Commdity advertisement according to client's register information, processor 106 is searched Commdity advertisement, and whether (step s317) stored in this locality, if, then extract this Commdity advertisement (step s318), deliver to ad display screen 101 and play Commdity advertisement (step s319); If it is not local storage that processor 106 is judged, then processor 106 obtains (step s316) from background server, behind the extraction Commdity advertisement, delivers to ad display screen 101 and plays Commdity advertisement (step s319).Processor 106 can be analyzed consumption habit and consumption classification, and select some consumption habit of customers advertisements to play according to its consumption habit and record, if there is not producer's registration advertisement herein, can play default advertisement, because this process time is enough relatively, when the registration advertisement, can select long video ads.
All advertisements that are played all are stored in the advertising database of internal storage 107 or in the background server in 108.Default advertisement refers to User Defined or producer and wishes to strengthen the advertisement of playing and registering, and can be selected to play by processor 106.
The concrete application of a preferred embodiment of the present invention is described below.For example, certain company registers a chocolate advertisement on real time advertisement coin-freed apparatus, stores the advertisement of some acquiescences simultaneously on real time advertisement coin-freed apparatus.When certain purchase of customer company produce a chocolate the time, the cashier by barcode machine should chocolate bar code input to the processor 106 of real time advertisement coin-freed apparatus of the present invention, whether processor 106 by having advertisement registration information in the commodity code queries ad database in storer 107 business databases.If there is not advertisement registration information, then processor 106 extracts default advertisement and sends to ad display screen 101 and play.If advertisement registration information is arranged, whether then processor 106 is inquired about in advertising database has and the corresponding Commdity advertisement of this advertisement registration information, if Commdity advertisement is arranged in the advertising database, then processor 106 extracts this Commdity advertisement and sends to ad display screen 101 and plays.If do not have Commdity advertisement in the advertising database of storer, then storer obtains Commdity advertisement from background server 108 and plays.When customer information is imported, processor 106 inquires about whether client's register information is arranged in the business database of storer 107, if having, then processor 106 according to client's register information inquiry Commdity advertisement whether in advertising database, if have, then transfer this Commdity advertisement and play.If this client's register information not, then processor 106 extracts default advertisement and plays.If this Commdity advertisement is not stored in the advertising database of storer, then obtain and play by background server.
Claims (9)
1, a kind of real time advertisement coin-freed apparatus comprises input equipment, is used to import commodity code, it is characterized in that, also comprises:
Storer is used for stores advertisements register information and Commdity advertisement, and described advertisement registration information is corresponding with described commodity code, and described advertisement registration information is corresponding with Commdity advertisement;
Processor is used to receive commodity code, has judged whether advertisement registration information by described commodity code, if having, then extracts corresponding commodity advertisement and transmission in the described storer;
Ad display screen is used to the Commdity advertisement that shows that described processor sends.
2, real time advertisement coin-freed apparatus according to claim 1, it is characterized in that described storer is provided with merchandising database and advertising database, described merchandising database is used for store commodity information and commodity code, and described advertising database is used for storing commodity advertisement and advertisement registration information.
3, real time advertisement coin-freed apparatus according to claim 2 is characterized in that, also comprises main display and objective display screen, and described main display is used for display command information and merchandise news, and described objective display screen is used for display of commodity information.
4, real time advertisement coin-freed apparatus according to claim 3 is characterized in that, described storer and processor are arranged on the master control borad.
5, real time advertisement coin-freed apparatus according to claim 4 is characterized in that, described master control borad is connected with background server by communication interface.
6, real time advertisement coin-freed apparatus according to claim 3, it is characterized in that, described processor comprises the first processor and second processor, described storer comprises first memory and second memory, described first processor, first memory and merchandising database are arranged on the master control borad, described first processor is used to handle non-image information, described second processor, second memory and advertising database are arranged on the advertisement control panel, described second processor is used for processing image information, and described advertisement control panel is connected with described ad display screen.
7, a kind of application rights requires 1 described real time advertisement coin-freed apparatus to carry out the method that information shows, it is characterized in that, comprises the following steps:
A, input equipment input commodity code;
B, processor are searched advertisement registration information according to the commodity code that receives;
C, processor extract the Commdity advertisement of advertisement registration information correspondence described in the storer, and send;
D, ad display screen receive and show the Commdity advertisement of described processor transmission.
8, method according to claim 7 is characterized in that, also comprises between step b and the c:
If processor does not find advertisement registration information in storer, then extract the default advertisement in the storer and send execution in step d.
9, method according to claim 7 is characterized in that, also comprises between step c and the d:
Processor is searched corresponding Commdity advertisement in storer, if not this locality storage, then extract corresponding Commdity advertisement and send execution in step d from background server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNB2005100873225A CN100489835C (en) | 2005-07-28 | 2005-07-28 | Real time advertisement cashing machine and information displaying method |
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| Application Number | Priority Date | Filing Date | Title |
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| CNB2005100873225A CN100489835C (en) | 2005-07-28 | 2005-07-28 | Real time advertisement cashing machine and information displaying method |
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| CN1904957A CN1904957A (en) | 2007-01-31 |
| CN100489835C true CN100489835C (en) | 2009-05-20 |
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| CN101246616B (en) * | 2008-01-24 | 2010-04-07 | 林喆 | Advertisement broadcasting real-time monitoring method and monitoring system implementing the same |
| CN108734903A (en) * | 2017-04-17 | 2018-11-02 | 知而行（上海）营销咨询有限公司 | A kind of display screen screen equipment |
| CN113327137A (en) * | 2021-06-23 | 2021-08-31 | 支付宝(杭州)信息技术有限公司 | Advertisement putting method, server, collection device and computer program product |
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