CN100338640C - Method and apparatus for controlling advertisement display by employing light valve - Google Patents

Method and apparatus for controlling advertisement display by employing light valve Download PDF

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Publication number
CN100338640C
CN100338640C CNB2005100653140A CN200510065314A CN100338640C CN 100338640 C CN100338640 C CN 100338640C CN B2005100653140 A CNB2005100653140 A CN B2005100653140A CN 200510065314 A CN200510065314 A CN 200510065314A CN 100338640 C CN100338640 C CN 100338640C
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CN
China
Prior art keywords
light valve
advertisement
liquid crystal
described
picture
Prior art date
Application number
CNB2005100653140A
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Chinese (zh)
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CN1734529A (en
Inventor
王苏元
王华杰
Original Assignee
周蓓华
王苏元
王华杰
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Priority to CN200520003178.8 priority Critical
Priority to CN200520003178 priority
Application filed by 周蓓华, 王苏元, 王华杰 filed Critical 周蓓华
Priority to CNB2005100653140A priority patent/CN100338640C/en
Priority claimed from PCT/CN2005/001482 external-priority patent/WO2006102803A1/en
Publication of CN1734529A publication Critical patent/CN1734529A/en
Publication of CN100338640C publication Critical patent/CN100338640C/en
Application granted granted Critical

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Abstract

The present invention relates to a method and an apparatus for controlling advertisement display by a light valve. The method comprises: advertisement display is controlled by a light valve switch, namely that picture display is changed when a light valve is closed, and pictures are displayed when the light valve is open, wherein the change of the picture display is carried out in a unidirectional sequential circulating mode. The apparatus of the present invention comprises a box body, an advertisement display apparatus installed in the box body, and an illuminating apparatus installed along the circumference of the inner side of the box body, wherein the front surface of the box body is provided with liquid crystal conductive glass or a liquid crystal polymer film and an electric control apparatus; the advertisement display apparatus comprises a plurality of pictures to form an annular advertisement rolling curtain with a connecting apparatus, and a drive apparatus. The present invention adopts a light valve control principle for instantly displaying and changing advertisement pictures, has low construction cost, and reduces the resistant psychology of advertisement audiences to advertisements to the largest limit. Compared with traditional outdoor advertisements, the advertisements of the present invention have larger volume and more changes. Simultaneously, the present invention supplies a solution to the fairness of advertisement effects, and makes each advertisement have the interval time of uniform display by simple structure.

Description

Adopt the method and apparatus of light valve control display ads

Technical field

The present invention relates to advertising lamp box, more particularly, relate to a kind of method and apparatus that adopts light valve control display ads.

Background technology

Tradition outdoor large advertisement to be adopted advertisement picture is fixedly attached to mode on the metope, and its deficiency is that the advertisement capacity is little, content is single; For increasing the advertisement capacity, adopt on the cylinder and wrap advertisement, by its reciprocation cycle of motor-driven of rotating, make each width of cloth advertisement picture all have an opportunity to show, thereby reach the purpose that reduces unicity and increase clutter; Its deficiency is that the advertisement of end is showed in previous round at last, shows at first in next round at once again after the counter-rotating, makes and shows that the time interval of the same painting face is too short for twice, and compared with the advertisement of other positions, its effect just is affected.On the other hand, the advertisement of this form may produce the resisting psychology of instinct to commercial audience owing to expose when the conversion picture.Also have some popular in recent years outdoor advertising forms, adopt outdoor jumbo TV screen, outdoor LED advertisement etc. exactly, the containing much information of these advertisement forms, dynamic property are good, but have defectives such as cost height, life-span be short.

Summary of the invention

The technical problem to be solved in the present invention provides a kind of method and apparatus of outdoor large advertisement, have lower cost and lower use cost, and can reduce the resisting psychology of commercial audience to greatest extent to advertisement, can guarantee that each bar advertisement has uniform displaying and interval time simultaneously.

The above-mentioned technical matters of the present invention solves like this, construct a kind of method that adopts light valve control display ads, may further comprise the steps: show by light valve switch control advertisement, during the light valve pass, change picture, light valve open during display frame, described light valve switch is controlled conductive liquid crystal glass or liquid crystal polymer film, it is characterized in that, during light valve closed, the roller shutter of mobile display ads picture made the advertisement picture relative with conductive liquid crystal glass or liquid crystal polymer film just in time move the width of a picture or a plurality of pictures of integer.

Another technical matters of the present invention solves like this, construct a kind of device that adopts light valve control display ads, comprise casing, be contained in the advertisement display in the casing, lighting device along the positive installed inside of casing, it is characterized in that, described advertisement display comprises the advertisement roller shutter that limited a plurality of picture is formed, in the casing front conductive liquid crystal glass or liquid crystal polymer film are housed, also comprise and carry out the transparent/electric control gear of opaque light valve control and make and when changing the roller shutter picture, close light valve and when picture is chosen in demonstration, open light valve being contained in positive conductive liquid crystal glass or liquid crystal polymer film.

In the device of above-mentioned employing light valve control display ads, also comprise by driving the drive unit that coupling arrangement makes the unidirectional circular flow of described advertisement roller shutter.

In the device of above-mentioned employing light valve control display ads, electric control gear drive conductive liquid crystal glass or liquid crystal polymer film light valve opaque during, drive the drive unit in the described advertisement display, make the advertisement picture relative just in time move the width of a picture or a plurality of pictures of integer with front conductive liquid crystal glass or liquid crystal polymer film.

In the device of above-mentioned employing light valve control display ads, flexibly connect by nylon adhesion, snap-fastener, slide fastener between adjacent two advertisement pictures of described advertisement roller shutter.

In the device of above-mentioned employing light valve control display ads, described drive unit comprises the carrying roller of driving revolving drum and a plurality of band chain wheel, and be respectively equipped with the chain of right-angle side by the two ends that described driving revolving drum and a plurality of band chain wheel carrying roller forms closed loop, described driving revolving drum by motor by speed reduction unit and chain wheel drive.

In the device of above-mentioned employing light valve control display ads, be respectively equipped with nylon adhesion at two avris of described advertisement roller shutter, on right-angle side on the described chain, be arranged with can with the bonding nylon adhesion of nylon adhesion of two avris of advertisement roller shutter.

In the device of above-mentioned employing light valve control display ads, picture length place, every interval is provided with lug on described chain, also comprises a limit switch that can be triggered by described lug.

In the device of above-mentioned employing light valve control display ads, described a plurality of carrying roller is divided in the casing upper and lower, wherein, each carrying roller segmentation that is contained in the band chain wheel on top is installed in box top by bearing seat, each band chain wheel carrying roller segmentation that is contained in the bottom is installed in the casing below by tensioning system, and described tensioning system comprises counter weight device.

In the device of above-mentioned employing light valve control display ads, outer surface at described conductive liquid crystal glass or liquid crystal polymer film also is equipped with perspex layer, and described conductive liquid crystal glass or liquid crystal polymer film are provided with normal printing opacity pattern or the character and graphic of being made up of oblique stria.

Implement the device of employing light valve control display ads provided by the invention, for the outdoor large advertisement provides brand-new equipment, compared with outdoor video wall advertisement, have lower cost and can reduce the resisting psychology of commercial audience to greatest extent advertisement, compared with traditional outdoor advertising, have more advertisement capacity and variation, simultaneously, technical solution also is provided for advertiser's advertising results are more fair, has realized that with simple structure each bar advertisement has uniform displaying and interval time.Owing to can be provided with normal printing opacity pattern or the character and graphic that oblique slice constitutes in advance at conductive liquid crystal glass or liquid crystal polymer film, like this, be in lighttight closure state at whole light valve, also can see the pattern and figure or the character and graphic that are in indistinct light transmission state, strengthen advertising results.

Description of drawings

Fig. 1 is the structural representation that the present invention adopts the device embodiment of light valve control display ads;

Fig. 2 is the side direction structural representation of Fig. 1 embodiment;

Fig. 3 is the detailed structure synoptic diagram of transmission chain in another embodiment of the present invention;

Fig. 4 is transmission chain and advertisement picture syndeton synoptic diagram;

Fig. 5 is an advertisement picture syndeton synoptic diagram.

Fig. 6 is the synoptic diagram of the normal printing opacity pattern be made up of oblique stria on conductive liquid crystal glass or liquid crystal polymer film.

Embodiment

Label among each figure is unitedly described as follows: the 1st, tensioning system, the 2nd, motor, the 3rd, speed reduction unit, the 4th, gear wheel, the 5th, rotating cylinder, the 6th, sprocket wheel, the 7th, advertisement roller shutter, the 8th, organic glass, the 9th, constitute visual oblique slice, the 10th, casing, the 11st, bearing seat, the 12nd, the snub pulley of band chain wheel, the 13rd, limit switch, the 14th, transmission chain, the 15th, lamp, the 16th, conductive liquid crystal glass or liquid crystal polymer film, the 17th, the coupling arrangement between the picture (nylon adhesion), the 18th, the right-angle side of chain 14 sides, the 19th, the nylon adhesion of installing on the chain 14, the 20th, the heat radiation window, the 21st, advertisement picture, the 22nd, lug, the 23rd, rivet, the 24th, the nylon adhesion of advertisement roller shutter both sides, the 25th, the upper supporting roller of band chain wheel.

As depicted in figs. 1 and 2, the embodiment of the apparatus and method of employing light valve control display ads of the present invention is the advertisement machine that can change advertisement picture automatically, the full-size of the advertisement picture that it can present can reach 40 meters of 15 meters *, and transformable advertisement picture can be at the 3-60 width of cloth.The main body of the advertising device of the embodiment of the invention is can be at the casing 10 of outdoor mounted, casing 10 adopts metal framework to add aluminium alloy plate or corrosion resistant plate is decorated outside structure, in casing 10 framework fronts conductive liquid crystal glass or liquid crystal polymer film 16 are housed, the back side of casing 10 is heat radiation windows 20.In the outside of conductive liquid crystal glass or liquid crystal polymer film 16, install organic glass 8 additional as protection.When above-mentioned conductive liquid crystal glass or liquid crystal polymer film 16 are coupled with first kind of automatically controlled signal, whole conductive liquid crystal glass or liquid crystal polymer film 16 are opaque state, present milky or other color, as the Electric controlled window curtain closure, the outside can only see curtain and sight that can't see in the room is the same; If on conductive liquid crystal glass or liquid crystal polymer film 16, set in advance the pattern or the literal design of normal printing opacity, as Fig. 6, the oblique slice 9 that then constitutes pattern or literal is under normal printing opacity, the light of box house is indistinctly appeared from oblique striped, and the inner rotation picture also may make the light and shade of light change, part then presented milky or other colors beyond normal printing opacity pattern or literal were set on conductive liquid crystal glass or liquid crystal polymer film 16, to attract passerby's sight line; When above-mentioned conductive liquid crystal glass or liquid crystal polymer film 16 were coupled with second kind of automatically controlled signal, above-mentioned conductive liquid crystal glass or 16 moments of liquid crystal polymer film became transparent, made the outside to see fully to be contained in advertisement picture in the casing 10; Electrically-controlled liquid crystal electro-conductive glass or liquid crystal high 16 is as light valve herein, and whether advertisement picture " sees light " in the control box, utilizes the light valve closed period to change advertisement picture, and each width of cloth advertisement shows the time control that the time is opened by light valve.The time that can as required light valve be opened at every turn is controlled at 3-60 second, the time that light valve is closed at every turn is controlled between 0.5 second-10 seconds, because light valve is by reaching pass or very short by the switching time of closing out, just can finish switching between millisecond, can not produce because see that the picture that is changing allows spectators that the psychology of repulsion is arranged, the unexpected appearance of new picture can be given the effect of certain magic illusion of people, in other words, different pictures alternately occur and alternately in the design of closing awkward silence at a meeting, make advertisement show and have mysteriousness and have various variability.The present invention utilizes the unexpected unlatching of light valve and the characteristic of closing, and promotes the interest of advertising vision effect.For the advertisement picture under any circumstance can clearly be seen, fluorescent light or shot-light 15 as lighting device are installed around the front in the framework of casing 10.Play the conductive liquid crystal glass of light valve effect or liquid crystal polymer film and electric control gear thereof and belong to prior art, in present specification, further do not narrate.

Be installed in advertisement displays in the casing 10 and comprise unidirectional round-robin advertisement roller shutter 7 by limited a plurality of advertisement pictures 21 (Fig. 3), for a plurality of advertisement pictures are formed advertisement roller shutter 7, as Fig. 5, advertisement roller shutter 7 is made up of several advertisement pictures, can adopt nylon adhesion 17 or other connected mode (as slide fastener etc.) to flexibly connect between two adjacent pictures, to be convenient for changing and to guarantee strength of joint.The dual-side of advertisement roller shutter 7 is provided with nylon adhesion 24 and is used for being meshed with the nylon adhesion of transmission chain 14 both sides.

And be used to drive kinematic train that advertisement roller shutter 7 carries out unidirectional circular flow comprise the motor 2 that is installed in the casing 10, be contained in speed reduction unit 3 in motor 2 rotating shafts, with the gear wheel 4 of speed reduction unit 3 output couplings; Gear wheel 4 is coaxial with rotating cylinder 5, and sprocket wheel 6 is equipped with at the two ends of rotating cylinder 5 respectively, is used for meshing with the chain 14 of advertisement roller shutter 7 both sides, drives and hangs over advertisement roller shutter 7 unidirectional shuttling movements on the chain 14.As Fig. 2,, also be provided with tensioning system 1 in casing 10 bottom surfaces; At casing 10 end faces, the end face of the upper supporting roller 25 of 7 two ends band chain wheels by bearing seat 11 installation casings 10 arranged successively, and the sprocket wheel on each carrying roller 25 is used to mesh transmission chain 14, and is corresponding, the snub pulley 12 that 5 band chains are taken turns is equipped with in bottom surface in casing 10.Motor 2 drives on the rotating cylinder 5 and sprocket wheel 6 by speed reduction unit 3, and transmission chain 14 forms unidirectional closed circuit by the sprocket wheel on sprocket wheel 6 and the upper supporting roller 25, the sprocket wheel on the snub pulley 12.For supporting the transmission of big width advertisement picture, reduce distortion, it can be segmental structure that every band connects the carrying roller of taking turns.

As Fig. 3 and Fig. 4, the drive unit that drives the advertisement roller shutter comprises driving revolving drum 5, the upper supporting roller 25 of driven band chain wheel and snub pulley rotating cylinder 12 and by described driving revolving drum 5 and a plurality of carrying roller 12,25 form the chain 14 of closed loop, chain 14 inboards are respectively equipped with right-angle side 18, right-angle side by aluminium rivet 23 be arranged with can be bonding with the nylon adhesion 24 of two avris of advertisement roller shutter nylon adhesion 19, like this, when transmission chain 14 unidirectional walkings, by the nylon adhesion of fixing by rivet on the right-angle side on the chain 14 18 19, and the nylon adhesion 24 of advertisement picture 21 both sides that are connected with a joggle with nylon adhesion 19, make the advertisement roller shutter of forming by advertisement picture 21 7 with transmission chain 14 synchronous unidirectional circulations.

Has identical size owing to form each advertisement picture 21 of advertisement roller shutter 7, as long as make transmission chain 14 transmissions, so, the advertisement roller shutter of fixing by engagement nylon adhesive band on the right-angle side 18 of chain 14 7 is also simultaneously with chain 14 transmissions, the walking length of control chain just can control accurately that advertisement roller shutter 7 is unidirectional successively to circulate into a complete loop, in the whole drive system, having only rotating cylinder 5 is direct drives by motor 2 deceleration rear drives, and it is driven that other carrying rollers all belong to.But it must be noted that this unidirectional circulation transmission can also have many different designs.

As Fig. 3 and Fig. 4, picture length place, every interval is provided with lug 22 on chain 14, also comprises a limit switch 13 that can be triggered by lug 22, like this, and just can be by the precision walking of limit switch 13 control advertisement pictures.

Claims (10)

1, a kind of method that adopts light valve control display ads, may further comprise the steps: the switch control advertisement by light valve shows, during the light valve pass, change picture, light valve open during display frame, described light valve is controlled conductive liquid crystal glass or liquid crystal polymer film, it is characterized in that, change picture during the light valve pass like this, the roller shutter of mobile display ads picture makes the advertisement picture relative with conductive liquid crystal glass or liquid crystal polymer film just in time move the width of a picture or a plurality of pictures of integer.
2, a kind of device that adopts light valve control display ads, comprise casing, be contained in advertisement display in the casing, along the lighting device of the positive installed inside of casing, it is characterized in that, described advertisement display comprises the advertisement roller shutter that a plurality of pictures are formed, in the casing front conductive liquid crystal glass or liquid crystal polymer film are housed, also comprise and carry out the transparent/electric control gear of opaque light valve control and make and when changing the roller shutter picture, close light valve and when picture is chosen in demonstration, open light valve being contained in positive conductive liquid crystal glass or liquid crystal polymer film.
3, according to the device of the described employing light valve control of claim 2 display ads, it is characterized in that, also comprise driving the drive unit that coupling arrangement moves described advertisement roller shutter.
4, control the device of display ads according to the described employing light valve of claim 3, it is characterized in that, electric control gear drive conductive liquid crystal glass or liquid crystal polymer film light valve opaque during, drive the described drive unit in the described advertisement display, make the advertisement picture relative just in time move the width of a picture or a plurality of pictures of integer with front conductive liquid crystal glass or liquid crystal polymer film.
5, according to the device of the described employing light valve control of claim 3 display ads, it is characterized in that, flexibly connect by nylon adhesion, snap-fastener, slide fastener between adjacent two advertisement pictures of described advertisement roller shutter.
6, control the device of display ads according to the described employing light valve of claim 5, it is characterized in that, described drive unit comprises driving revolving drum and a plurality of band chain wheel carrying roller, and be respectively equipped with the chain of right-angle side by the two ends that described driving revolving drum and a plurality of carrying roller form closed loop, described driving revolving drum by motor by speed reduction unit and chain wheel drive.
7, control the device of display ads according to the described employing light valve of claim 6, it is characterized in that, two avris at described advertisement roller shutter are respectively equipped with nylon adhesion, on right-angle side on the described chain, be arranged with can with the bonding nylon adhesion of nylon adhesion of two avris of advertisement roller shutter.
8, according to the device of the described employing light valve of claim 6 control display ads, it is characterized in that picture length place, every interval is provided with lug on described chain, also comprise a limit switch that can be triggered by described lug.
9, control the device of display ads according to the described employing light valve of claim 6, it is characterized in that, described a plurality of band chain wheel carrying roller is divided in the casing upper and lower, wherein, each band chain wheel carrying roller segmentation that is contained in top is installed in box top by bearing seat, each band chain wheel carrying roller segmentation that is contained in the bottom is installed in the casing below by tensioning system, and described tensioning system comprises counter weight device.
10, control the device of display ads according to any one described employing light valve among the claim 2-9, it is characterized in that, outer surface at described conductive liquid crystal glass or liquid crystal polymer film also is equipped with organic transparent glass layer, and described conductive liquid crystal glass or liquid crystal polymer film are provided with normal printing opacity pattern or the character and graphic of being made up of oblique stria.
CNB2005100653140A 2005-01-12 2005-03-30 Method and apparatus for controlling advertisement display by employing light valve CN100338640C (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CN200520003178.8 2005-01-12
CN200520003178 2005-01-12
CNB2005100653140A CN100338640C (en) 2005-01-12 2005-03-30 Method and apparatus for controlling advertisement display by employing light valve

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CNB2005100653140A CN100338640C (en) 2005-01-12 2005-03-30 Method and apparatus for controlling advertisement display by employing light valve
PCT/CN2005/001482 WO2006102803A1 (en) 2005-03-30 2005-09-16 Method and device for controlling an advertisement display with a light valve

Publications (2)

Publication Number Publication Date
CN1734529A CN1734529A (en) 2006-02-15
CN100338640C true CN100338640C (en) 2007-09-19

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CNB2005100653140A CN100338640C (en) 2005-01-12 2005-03-30 Method and apparatus for controlling advertisement display by employing light valve

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Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN2543167Y (en) * 2002-01-28 2003-04-02 万忠清 Multi-picture rolling curtain type advertising light house
WO2004001491A1 (en) * 2002-06-20 2003-12-31 Sharp Kabushiki Kaisha Display
CN1471066A (en) * 2002-07-26 2004-01-28 鼎 王 Digital controlled colour muti-picture barcode image-decoding advertising box

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN2543167Y (en) * 2002-01-28 2003-04-02 万忠清 Multi-picture rolling curtain type advertising light house
WO2004001491A1 (en) * 2002-06-20 2003-12-31 Sharp Kabushiki Kaisha Display
CN1471066A (en) * 2002-07-26 2004-01-28 鼎 王 Digital controlled colour muti-picture barcode image-decoding advertising box

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