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CA2895321A1 - Method and system for placing advertising, endorsement and marketing orders via a communications network - Google Patents

Method and system for placing advertising, endorsement and marketing orders via a communications network

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Publication number
CA2895321A1
CA2895321A1 CA2895321A CA2895321A CA2895321A1 CA 2895321 A1 CA2895321 A1 CA 2895321A1 CA 2895321 A CA2895321 A CA 2895321A CA 2895321 A CA2895321 A CA 2895321A CA 2895321 A1 CA2895321 A1 CA 2895321A1
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CA
Canada
Prior art keywords
service
information
server system
service provider
request
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CA2895321A
Other languages
French (fr)
Inventor
John Archie Gillis
Original Assignee
John Archie Gillis
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by John Archie Gillis filed Critical John Archie Gillis
Priority to CA2895321A priority Critical patent/CA2895321A1/en
Publication of CA2895321A1 publication Critical patent/CA2895321A1/en
Application status is Pending legal-status Critical

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement

Abstract

The present invention describes a computerized business method for placing, accepting and authenticating the completion of a purchase order for a service via a communications network. A service provider uploads a variety of information to a server system that may include age, sex, geographic location, height, likes, Facebook friend statistics, twitter followers, Linkedin connections, etc. The service requester then provides access to a selected digital payment method to the server system that will allow the server to release payment to the service provider from the service requester upon completion of the selected service or task. The service requesters are given access to the service providers information and the service requesters are provided with a means to filter the server database of the service requesters for specific criteria.
Each service requester uploads the description of a specific task or set of tasks that they wish to have a service provider complete for them, the period of time they need it completed and the reward or payment offered for completion. The service requesters request is then sent to the filtered selection of service providers to be accepted or rejected. If request is rejected the process ends, but if the service provider accepts the service request, they perform an action that will notify the server system that they have accepted the request.
The service provider will upload digital authentication or proof to the server that the service has has been completed by providing one or more forms of digital content that authenticates that the service provider has completed the selected task or tasks at one or more timely intervals. Payment will then be released to the service provider with confidence that they have completed the selected task(s).

Description

Patent Application of John Archie Gillis For TITLE:
Method and system for placing advertising, endorsement and marketing orders via a communications network BACKGROUND OF THE INVENTION¨FIELD OF INVENTION
The present invention relates to a computerized business method for promoting a product service or event.
BACKGROUND OF THE INVENTION ____ PRIOR ART
It is common in the art of business methods for a company or brand to pay celebrities to endorse their products or services. Gwyneth Paltrow for example was said to have been paid $15,000 to wear a designer's dress to the Oscar awards. The Oscars are an Internationally televised and recorded event and it is easy for the designer (or dress promotion company) to feel secure that the actress has actually worn the product for an agreed upon time at an agreed upon location, in exchange for an agreed upon sum.
It is also common in the art of marketing for companies to hire celebrities to wear their products to attend their events wherein the company pays them to say positive things in public regarding the product, service or event in question.
On more rare occasions non-celebrities are engaged to endorse a selected item, service or event. A problem arises however if the event is not televised or recorded, or if the event is of a lower profile. If the individual (or group) is not supervised it can prove difficult to determine if they have actually endorsed the product or service or even if they have attended the event. Some companies hire managers for such tasks, but this can be time consuming, hard to organize and costly. Some use the tenn guerilla marketing to describe similar methods.
The term guerilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. It involves high energy and imagination focusing on grasping the attention of the public on a more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketers but often those companies will have large budgets and their brands are already visible.
The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a large audience. These types of activities usually necessitate leaders being employed by companies or marketing/PR firms to lead and organize the events or tasks taking place.
Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to.

The technique involves everything from flyer distribution in public spaces to creating an operation at a major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues. The different types of guerrilla marketing are: Ambient, Ambush, Stealth, viral and the new concept called Street Marketing, There is also a growing trend in web-based guerrilla marketing tactics. Some company's buy and sell twitter followers (but they are often what are called bots and not attached to real people or profiles). Other companies sell Facebook page or profile "likes" (and claim that they are real), and some are attached to real people or accounts, but are of little marketing value to the purchaser because the "like" that the purchaser paid for has no control over choosing where the like owners are located, how old the people attached to the pages are, how many friends they have, etc.
There is currently no mechanism in the art to assist a company with launching a marketing campaign wherein they can easily select profiles from an organized database with specific information criteria and search capabilities wherein the company can engage individuals or groups in collective on-line activities similar to off-line guerilla marketing techniques. There is a need in the art for a method wherein a company can enter specific information, such as 'õge, sex, interests, etc. into a server database system and have returned to them a list of individuals or groups that would be willing to make social media posts, like pages, post pictures, share ads and videos, or wear (or use) a consumer good of the companies choice.

The present inventor feels that there is also a need in the art for providing a business or company with proof that a person or group acting as the seller, employee or endorser in such a system for endorsing/marketing/promoting a product, service or event, is using or wearing it and if they are at a highly visible event or location. If there were a mechanism in the art for making a company aware of when a seller/endorser is endorsing and where they are located it could prove to create much more marketing value for a company than is presently available.
Currently companies are hesitant to pay non-celebrity endorsers in money or in goods, as there is no mechanism in place to provide proof to the company that the endorser/marketer continues to wear their product, where they are wearing it and when.
Similar concerns exist when celebrities are not in view of TV cameras or at highly visible events etc. Companies would likely engage endorsers much more actively if these mechanisms were put into place.
Another problem in the art is that there is no mechanism available in the art for easily placing an order for a guerilla marketing campaign or for service orders on-line, such as requesting that people or groups that own profiles on social media sites do things such as place selected ads on Facebook, Linkedln, Twitter, etc.
Amazon Inc. came up with a system they call "one click", to circumvent problems with what was known as the standard shopping cart methods used for ordering items.
There is yet to be found in the art however a simple system for placing "one click", service orders. There is also a lack in the art for verifying or providing confirmation that a seller has completed a task or service.
A mechanism is needed in the art that can verify to a purchaser that a task or service has been completed by a seller that provides confidence to both the seller and the purchaser.
that the task or service has been completed and that funds will be transferred electronically to the seller from the purchaser with confidence that the service agreements have been met.
DESCRIPTION OF DRAWINGS
Figure I ¨ Figure 1 depicts an example of what one page of a number of pages may look like on the seller's profile. This content will have been uploaded from the client seller's system to a server that can also be made accessible to a purchaser. Here we see 10 a picture of the seller and 12 a list of some of the products that they are interested in endorsing or promoting. 14 provides a sales pitch from the seller to the potential purchaser's to let them know that they are a good choice for the selected job or activity.
16 allows the purchaser to see statistics about social media sites that the seller uses. 16 may be updated periodically by the seller, but in the preferred embodiment statistics will be fed directly from the selected social media sites in real time, so that they are truly kept up to date. 18 shows some special sales that the person is interested in selling that a company can "check box" and choose. This could be beneficial for companies as they will be able to engage celebrities; even in they're down time. As an example a company could hire Cindy Crawford to wear a Pepsi shirt on a Wednesday, when she is vacationing in Florida. Normally this scenario would have little or no value to a company, but because the systems of the present invention allow for a seller to easily show a company/purchaser that they are engaged with their product, this form of marketing all of a sudden becomes very viable. Celebrities (or mini-celebrities/popular people), will now be able to earn money even when they are not attending highly visible events and companies will now have much more creative methods for marketing.
Figure 2 ¨ Figure 2 depicts 20 what a purchaser's system might look like. The purchaser would use their own client system to place their request, but the information and data would be stored in a database on a server or in the cloud. The two larger boxes show different requests. 22 provides real time information from the server system as to how many jobs or activities are left. In some instances this may be a clock that will count down to a certain time. 24 are boxes, which can also be drop down select boxes, which would also connect to a database system on the server. The boxes will allow for the purchaser to input the data that they would like to sort by allowing them to find good matches for the service or action they want completed. As an example a dropdown menu might allow a purchaser to select from a certain website, such as Facebook, LinkedIn, Twitter, etc., and then also will allow for the purchaser to filter data by sex, age, location, a time the seller is available, the number of uploads desired, specific social media statistics, etc.
Figure 3 ¨ This figure depicts 18 a seller, selling real world access to their lives so that companies can engage or hire them to lead product placement strategies during ordinary days of their lives. In this scenario, value will be maximized if the person has a lot of influence in society or is a celebrity. Prior to the present invention, no efforts would have been made to engage sellers in such activities, but with the systems provided, by the present invention, monetization of these selected, yet previously valueless activities, can now me monetized by sellers and used as marketing devices by companies or sellers. To provide an example; A company could deem it valuable to hire Cameron Diaz to wear their branded T-shirt on an ordinary day. Maybe it's only worth $50.00, but it is still of value to both the purchaser and seller, especially if she walks down a popular street and is seen by people and has her picture taken by the paparazzi etc.
30 displays a diagram of an individual selling that she is willing and wanting to wear a companies shirt during a speech that she is giving in front of (i.e. 3,000) students. A
new local T-shirt company may wPnt to bid on this engagement against other companies and pay her to wear their product on stage, where it will be highly visible.
34 shows a selection style system for placing orders by a purchaser that is interested in paying people to make social media posts for them. Companies have engaged individuals, especially celebrities, to make social media posts, or "shout outs" about certain products, services, or events, but what is novel about the present invention, is that a database system and method is provided for searching specific criteria of various people and groups, located at various locations, and available at certain times, and willing to engage in certain tasks. Currently it would be extremely difficult to get 25 people living in Halifax, NS, to post a specific ad on their Facebook feed containing a specific picture of a product at a very specific time, such as 3:00pm, Monday, Oct.
2016. The present invention will provide this platform, that is presently, not available.
In one embodiment sellers will be able to "program in", when they want certain content to post. Companies, such as "Simply Cast" or "Hoot Suite", describe methods that exist for this type of website integration. The present invention differs from these services, as it will send, provide proof or allow access to information provided from the sellers client system to the server and then to the purchasers client system when the task has been completed, thus giving the purchaser confidence that the task has been completed.
At this point in time a manual or automatic system will allow for the agreed upon funds to be exchanged.
DRAWINGS ¨ REFERENCE NUMERALS
10¨ Profile Picture 12¨ Provided here is an example of a list of items that a seller may offer to endorse for a purchaser. The purchaser may select items or activities that they are interested in from a purchaser client system that is organized via a check box, drop down menu or the like, that will then connect with a server system that will inform the seller by way of a seller client system that the purchaser is interested in engaging them in a specified activity.
14 ¨ Blurb describing a sellers experience, background, interests, community involvement etc.
16 ¨ 16 displays a system for showing a service provider's statistical information regarding social media and Internet websites that they are engaged with. In the preferred embodiment the statistical data, such as how many Facebook likes an individual or group has, will be updated in real time via connection to the website that hosts the statistical information, such as Facebook, Linkedln, etc. As likes increase on Facebook for example, they will be updated on the server system of the present invention and be visible to both seller and purchaser in real time.
18 ¨ 18 provides a special section for unique activities that a seller may wish to promote as for sale to a purchaser. A seller will upload activities such as these to their profile, which will be hosted by a server and that will be searchable by a search engine that sort's information by specific criteria such as age, sex, location, etc. A
variety of activities will be available for advertisers (purchasers) to choose from, allowing them to select certain actions they wish to engage a seller to complete, such as seen in 18, giving companies and purchasers the ability to hire a charismatic person with social influence to promote their product at a selected location at a specific time in a unique way.
20 ¨ This is an example of a box, which divides each specific order or search query.
22 ¨ This is a box that provides real time feed from a server to a seller client system as to how many opportunities are left for a seller to engage in. It may consist of a select number of opportunities, and/or a time limit.
24 ¨ Here we have text boxes that allow for specific selections to be made searchable in a database from the server. These boxes may be set up for dates, numbers, as check boxes or dropdown menu's etc., to allow for a purchaser to search the database for specific criteria.
30 ¨ This describes an embodiment that will allow for purchasers to bid on special activities that they wish to engage the seller to complete. A bidding system, such as those used by websites like EBay, could be employed to create a bidding system, for highly desirable actions or endorsements.

32 ¨ 32 displays what a system for purchasing social media posts directly from an individual or group rather than from the specific web-site platform could look like. In this scenario a purchaser provides a seller with a picture, phrase, video, audio clip or the like and requests that they post it on one or more various social media streams at specific times. In the present example we see that each post on a variety of websites sells for $5.00. Purchases of posts are then integrated into an on-line shopping cart style system or into a system such as Amazon's "one-click", purchasing method. The system of the present invention would be novel as it would provide means for ordering specified services via a "one-click", system, rather that products. Sellers may also post a picture of themselves at an event wearing a certain product or they may be requested to text a certain phrase. As an example a seller may post, "I'm sitting on my patio, having a Bud and eating a hamburger and nothing could be more perfect!" This statement seems like an everyday post, but will have in fact been paid for by Budweiser Beer Company.
SUMMARY
= The process begins by having a person or group that is interested in providing marketing services for various companies or organizations create a profile(s) on a host web-site. The profiles will then be made accessible to certain companies or individuals that are looking to engage them for their services. The profiles will be accessible via the Internet; similar to how Facebook and LinkedIn profiles are found on-line.
= The profiles may contains textual, visual, video and audio information about the people or groups and what products, services or events that they are willing or wanting to endorse and for what price.
= A company looking to purchase these services will then search a database (or catalogue) of profiles for a selection of specific criteria. (i.e. sex, age, education, city and what they are willing to endorse) that they are looking for.
= The company will then place a request for the endorser to endorse their products, services or events at a certain time and place and for a predetermined duration.
The endorsement or ad may also be placed on social media in the form of a picture, ad, video, audio file, stream, live feed, etc.
= The company in some instances if required will then send the endorser a product or event tickets prior to the selected time period of endorsement.
= The endorser/seller will then send the company a selection of information from a computing device that could include pictures or video of them using, wearing or talking about the product at the agreed upon endorsement/action start time and location as well as GPS and time stamp information.
= The endorser/seller will continue to send information to the company in predetermined intervals thus providing proof that they are still at the event, still wearing or using the product and that it is a certain time of day.
= Upon completion of the agreed upon terms the company/purchaser will release funds to the endorser/seller. Alternatively the funds will be held by a server website or a system such as PayPal and released upon the final elements of the service agreement being completed.
DETAILED DESCRIPTION OF A PREFERRED EMBODIMENT

= CA 02895321 2015-06-26 Reference will now be made in detail to various embodiments of the invention, one or more examples of which are set forth below. Each embodiment is provided by way of explanation of the invention, not limitation of the invention. In fact, it will be apparent to those skilled in the art that various modifications and variations may be made in the present invention without departing from the scope or spirit of the invention.
For instance, features illustrated or described as part of one embodiment, may be used in another embodiment to yield a still further embodiment. Thus, it is intended that the present invention cover numerous modifications and variations.
In regards to the present invention a seller is a person or group willing to sell their actions, the items they wear, use, engage with etc., to a purchaser. A
purchaser is a person, company or group that is looking to pay or reward a seller for engaging in an action or activity that the purchaser submits or requests of the seller and that will help the purchaser with marketing, endorsing or advertising a product, service or event.
In the preferred embodiment of the present invention a seller uses a client system to upload or send information to a server. This information may include images, video, audio, textual descriptions of themselves, profile information, their interests, a list of their skills, products, services and events that they are interested in promoting or endorsing or any other number of items that a purchaser/promoter may be interested in.
The seller's client system may also receive information from the server if they fit the selection criterion that is chosen by a purchaser. The seller(s) receiving the information may then select from a number of predetermined actions or activities that they are willing to do for a fee, for free or for receipt of a product or service or for entrance into an event.

These potential opportunities may be delivered in a feed (similar to a Facebook feed) in some embodiments.
The seller's client system may also provides information to the server database system as to when and where the seller is willing to provide the selected actions or services. The seller's client system may provide information about a select number of products, services or event that they are willing to wear, use, eat, talk about, hold, engage in, go to, etc. and this information will be entered and organized into a searchable database system on the server. Examples of items might include "I will wear apparel", or "I
will use mobile technologies", or "I will go to events", or "I will post your picture ad on my Facebook page", or "I will post how much I love your product on Reddit", etc.
In addition to this the seller may upload key words that will be searchable by the purchaser.
As an example these key works might include such terms as "books", "hockey", "guitar", etc. or numerous other items or topics, that the seller is highly interested in. YouTube uses a similar key word approach to assist people with locating relevant videos.
The seller may also be required to fill out an extensive survey, which will assist in a server database determining key words. As an example the survey might ask the seller, "What are your top three favorite music artists?" or "Do you identify most as being a hipster, a hippy, a metal head or a jock?" These surveys may be dropdown selections, check boxes, fill-ins, etc. This collected information will assist companies with finding prime target groups for selected products & services. As an example, by targeting people that identify as hippies a purchaser may be able to reach all of a sellers hippy friends and thus stand a better chance at gaining sales of green or earthy products.

The seller's client system may then receive a notification from the server that a request from a purchaser has occurred from the purchasers client system. To receive the request, the seller will likely have matched the desired actions, times and locations that the purchaser is interested in. These actions are actions that the seller will have provided to the server as being of interest. The seller will then review the request or offer and will either accept or reject it. (A specific time limit may also apply).
If the seller rejects the offer, the process ends, however if the seller accepts the offer, money is transferred to a 3rd party account until proof of task completion can be confirmed. If the chosen action requires that a good be shipped out to the seller, this will need to be received by the seller, prior to the selected date the action(s) is to occur.
The seller begins the "action item(s)" by providing information to the server (likely from a mobile device). Selected information may be made accessible to the purchaser from the seller via connection to the server. This information will let the purchaser be aware, and feel secure that the action has begun. This information may include; GPS
coordinates/feeds, pictures, video feed, audio or textual information, access to visual or audio feed from a wearable mobile or computing device, bio-information from a sensor and/or in-time access to social media posts. Access to social media sites may also be pre-granted to the purchaser prior to the agreed upon action. Feeds from these sites may also be made available via the server site. (This is frequently achieved on sites such as Wordpress etc.).
As the seller continues to complete the action points agreed upon, the seller's client system may continue to update the purchaser's client system by sending information to the server (likely from a mobile or wearable device), thus allowing the purchaser to feel confident that the seller is currently engaged in completing the action item(s) agreed upon on the server system. These action items may be as simple as posting a selected video on Facebook (chosen by the purchaser), or as complex as dancing in Time square with a Golden retriever, while wearing a Pepsi shirt.
The seller will complete the agreed upon task and update the purchaser by sending information to the server that the task has been completed.
Once the agreed upon terms have been completed, the seller will receive their payment for their actions.
The Purchaser's client system may be structured to filter and search for specific requirements that they are looking for in a seller by connecting to a database stored on a server system. The Purchasers client system will request that an activity be completed by the seller, such as the posting of a picture or video, etc., on a social media stream or that they attend an event and wear a spe,,ific garment etc. A novel feature of the present invention is that payment is held until digital proof is provided to the purchaser, (from the sellers client system via the server system), that the task has been completed, by having the seller provide visual data, video, live feed, access to social media sites, audio recording/streaming, or the like to the purchaser, so that they can be comfortable that the task has been completed as desired and that payment is thus warranted.
Example 1: To provide an example, Sydney Crosby is a famous Canadian hockey player.
If he wanted to generate more revenue for himself or for charity he could sign up to a website incorporating the present inventions technology and make a profile.
The website would incorporate and be developed to incorporate the processes and methods of the present invention. A company (such as Pepsi) seeking new ways to market their product could search the database of profiles located on the server system and if their query fit with the information provided in Sydney's profile, Pepsi would come across his profile and potentially hire him to endorse their product.
The company might then send him a t-shirt (or another request). Sydney would agree (or disagree) to wear the shirt at selected events, on selected days and at selected locations and at selected times. At these agreed upon times, places and/or events Sydney would provide the web-site with one or more indicators that he is doing what was agreed upon.
These indicators would be sent from a device such as a mobile phone, tablet, computerized watch, wearable device or other similar technologies. Examples of information that could be sent could include; GPS coordinates, pictures, video, audio and time data (stamp) information etc.
Groups can also use the methods of the present invention for fundraising activities.
Charities and non-profits may find the methods employed herein to be a more economical way to create awareness of their events or activities. Flash mobs are difficult to organize, but the present invention makes this sort of organizational system, much simpler.
In another embodiment of the present invention a database or catalogue of information is compiled, but instead of a product database (such as Amazon), the database system consists of individuals or groups that are selling services. Their skills, interests and what services they provide are structured into a profile and catalogue similar to profile databases like Facebook or LinkedIn. The database will contain information on a person or group. It may include information on age, sex, height, place of residence, school, interests, pictures, video footage, etc. The profile may also state when a selected service will start (a beginning time) and whn it will end, (an end time) and where the service will be implemented.
Structuring a database of services in this manner will make it much easier to shop on-line for services. Services will be able to be put into a shopping cart style digital system and one or more can be purchased on-line in systems, such as "one-click" used by Amazon, Apple and Ebay for the purchasing of goods. The system of the present invention is novel because it will provide a means to create shopping cart style ordering procedures for services, wherein presently they are only available for products.
In the present invention an advertiser or marketer may also create an account and then log into the web-site with a username and password or some other security mechanism to do a search for a specific criteria that they are looking for in one or more promoters or service providers.
Results will be returned from a search query. (Google is an example of an advanced search engine). The search engine or algorithm may be complex or simple and many examples other than Google, Yahoo or Bing can be found in the art. The search query will return results to the company that provides certain types of information about the people selected. As an example, if a company searched "female", "New York", "glasses"
and "age 21", a selection, of 21 year old females from New York who wear glasses would be displayed on the screen. The information in the preferred embodiment would include a picture and some textual information. There is also then the potential to click on these results to see a complete or more in depth profile.
The company will send out a request to engage the selected profiles to participate in an activity, such as marketing a product. One example could include a company that wants a group to wear a Pepsi shirt on Friday night of May 13th, 2015 from 10:00pm-12:00pm in Timesquare in New York City. The request could be sent out to query resulting website members and they could accept or reject the offer. In one instance it may be the first 10 or 20 that respond that get the opportunity wherein other instances it may be time sensitive.
The people that accept the offer and get accepted by the company, will than enter into an agreement (perhaps a confidentiality agreement), that they will do the task requested. In this example that task is to wear a Pepsi shirt in Time Square, New York City from 10:00pm-12:00pm on Friday, May 13th, 2015.
Prior to the present invention a company would be fearful that the individual or group that they engaged would not attend the event, or that they may not wear the shirt or that they don't show up on time, or that they are intoxicated, etc.
The present invention provides the opportunity to lower these risks of non-compliance by providing information to the company from the employed seller/marketer(s). The seller/marketer will agree to allow or will send access back to the server web-site or a company representative of the purchaser that is doing the promotion, so that proof can be provided of certain factors.
Some examples of information that could be sent back to the company from the seller/marketer would include:

= Sending GPS coordinates to the company or giving them access to the GPS
coordinates with a password or from a mobile device etc. An agreed upon method could be predetermined. As an example, code could be written that would allow an individual or group to give a server website or selected company web-site access to one's GPS coordinates at a given time.
= The marketer may allow video data from a mobile phone or tablet to be shared.
= The marketer may allow pictures to be shared.
= The marketer may allow audio information to be shared.
= The marketer may allow biological statistical information gathered from sensors to be shared.
= The marketer may allow information received by a wearable technology to be shared.
= The marketer may allow social media posting information or feeds to be shared.
In one embodiment of the present invention the marketers/sellers/service providers may be engaged to send out, or post item specific information on one or more social media, or media platform such as Facebook, Linkedln, Twitter, Reddit, etc. As an example; Pepsi might do a search in a database that is housed on a server system of the present invention and find 200 people that they want to engage in a media blitz campaign. They would then direct (in a pre agreed upon arrangement), to have the 200 people post a pre-selected picture, video, audio clip, ad, phrase, etc., on a variety of web sites.
As a further example, the 200 selected people may be required to post an advertisement on their Facebook feed at 12:00am, Dec. 31, 2017. The 200 people might post it from the selected website or directly from a mobile application that works collaboratively with the server system of the present invention that has been provided access to the sellers social media site. In an alternative embodiment the seller may simply send the purchaser a screen shot or picture of the social media post that they agreed to post.
This system is very useful, as it will allow companies that wish to market a product, service or event to mobilize large numbers of people in certain cities or from certain demographics, to promote an event in an innovative and impactful way.
The present invention also allows for companies to circumvent paying advertising fees to a platform such as Facebook, Twitter or LinkedIn, etc. A door will be opened allowing companies to use people's social media feeds to actually market selected products directly to them and their contacts. Another benefit of the present system is that people looking at the feed posts will not know if it is an ad they are reading, or if the person really just likes the product, service or event. This creates a major benefit for companies because often the more natural the advertising seems, the better that it works.

Claims (8)

What is claimed is:
1. A method of authenticating and releasing payment for the completion of a service, said method being performed by one or more processors and comprising:
providing a database of service providers information to service requesters from a server system to a client system, and providing means for said service requester to upload various forms of media that will explain the requested service, the requirements for service completion and the reward or payment that will be compensated for completion of the service, and providing means for said service requester to provide a payment method to said server system for engaging said service provider transmitting said service requester information to said server system and transmitting said service requester information from said server system to one or more said service provider client systems and devices providing means that will allow the service provider to accept the service request and, transmitting said service provider information comprising authentication that the task has begun, is underway, or has been completed, from one or more said service provider client systems to said server system database, which is made accessible to said service requester, and providing means for said service provider to receive payment from said server system, said server system having received payment from said service requester before, after or upon completion of said service whereby said service requester can be confident that the requested service will or has been completed and said service provider can be confident that they will be paid or awarded as agreed upon in the terms of the service request upon completion of the service or task.
2. The method of claim 1, wherein the service comprises a physical task, wearing a product, attending an event, uploading a textual statement, uploading a visual selection and the like.
3. The method of claim 1, wherein said service provider information that provides authentication may comprise a digital image or video of the service provider at an event or wearing a product at various time intervals, a digital image of a web-site with a textual or graphical post, access to an active website that a service provider uses or to a live GPS feed from a service provider's mobile device, and the like.
4. A method of engaging one or more service providers to perform a specific task, for one or more service requesters, the method comprising:
providing a digital medium for said service providers to upload information from a client system to a server system said information comprising age, sex, interests, geographic location, height, education level, hair color and the like;
providing access to said server system and said service providers' information to said service requesters client system;
providing a filter for said service requester; and filtering the aggregated said service provider information for a specific set of one or more criteria;
providing a digital medium for said service requesters to upload information from a client system to a server system comprising one or more specific service requests;
communicating to the filtered service providers the task requested by said service requester; and in response to an action being performed by said service provider sending notification to said server system that said service request has been accepted;
providing means for said service provider to authenticate that the requested task has been started, is underway or has been completed;
providing payment to said service provider from said service requester via a digital payment method upon satisfactory completion of said task;
whereby said service requester can be confident that the requested service had been completed and said service accepted can be confident that they will be paid or awarded as agreed upon in the terms of the service request.
5. The method of claim 4 wherein a specific task comprises wearing a t-shirt, attending an event, participating in a guerilla marketing campaign, wearing a specific product or the like.
6. A method of accepting a service request comprising:
under control of a client system, displaying information identifying the service requested; and in response to one or more actions being performed, sending notification that the service request has been accepted along with an identifier of the service request accepter to a server system;
under control of an accepting component of the server system, receiving notification of the service request acceptance;
retrieving additional information previously stored for the service request accepter identified by the identifier in the received service request acceptance notification; and generating a notification to accept the terms of the agreed upon service for the service accepter identified by the identifier in the received service request acceptance notification, using the retrieved additional information; and releasing a payment or reward from the service requester to the service request acceptor at a selected time whereby the service is accepted and the service request accepter is paid or rewarded in a selected time period.
7. The method of claim 1 wherein the service request is accepted in response to only a single action being performed.
8. The method of claim 1 wherein the service request is accepted and payment is released in response to only a single action being performed.
CA2895321A 2015-06-26 2015-06-26 Method and system for placing advertising, endorsement and marketing orders via a communications network Pending CA2895321A1 (en)

Priority Applications (1)

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CA2895321A CA2895321A1 (en) 2015-06-26 2015-06-26 Method and system for placing advertising, endorsement and marketing orders via a communications network

Applications Claiming Priority (1)

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CA2895321A CA2895321A1 (en) 2015-06-26 2015-06-26 Method and system for placing advertising, endorsement and marketing orders via a communications network

Publications (1)

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CA2895321A1 true CA2895321A1 (en) 2016-12-26

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