CA2842424A1 - Room design system with social media interaction - Google Patents

Abstract

The present specification provides a novel social network platform for creating, using and sharing online spaces populated with their furnishings. In certain implementations, the first web page is a sign-in page or a sign-up to create an account. Upon account creation, a basic empty 3-D room can be generated. Three views of the same room can be available, windowed (small & large), and full screen, all of which can be toggled between at any time using standard screen sizing icons. In some embodiments a room can consist of a back wall, a perspective wall on either side of the back wall, and a floor.

Description

ROOM DESIGN SYSTEM WITH SOCIAL MEDIA INTERACTION
FIELD
[0001] The present specification relates generally to computing devices and more specifically relates to a system for a social media platform configured for interconnecting with a plurality of disparate content servers.
BACKGROUND

[0002] Social media has emerged as a core communication technology. However, it is still in its infancy and there are many current technical limitations.
BRIEF DESCRIPTION OF THE DRAWINGS

[0003] Figure 1 is a schematic representation of a system for a social media platform configured for interconnecting with a plurality of disparate content servers.

[0004] Figure 2 is a flow chart depicting a method for data record management and processing.

[0005] Figure 3 is an example screen that can be generated on a client machine in the system of Figure 1 according to performance of the method in Figure 2.

[0006] Figure 4 is an example of contents of a furnishings database that can be used with the method of Figure 2 and the system of Figure 1.

[0007] Figure 5 is an example of contents of a furnishings database that can be used with the method of Figure 2 and the system of Figure 1.

[0008] Figure 6 is an example of contents of a furnishings database that can be used with the method of Figure 2 and the system of Figure 1.

[0009] Figure 7 is an example of contents of a furnishings database that can be used with the method of Figure 2 and the system of Figure 1.

[0010] Figure 8 is an example of contents of a furnishings database that can be used with the method of Figure 2 and the system of Figure 1.

[0011] Figure 9 is an example set of image renderings that can be associated with furnishing 108-7 of Figure 6.

[0012] Figure 9 is an example of the room shown in Figure 3 with various wall furnishings.

[0013] Figure 10 is an example of the virtual room shown in Figure 3 with various available furnishings in a tool bar area.

[0014] Figure 11 is an example of the virtual room shown in Figure 3 with various available furnishings in a tool bar area.

[0015] Figure 12 is an example of certain available furnishings from the tool bar area of Figure 11 having been placed within the virtual room shown in Figure 11.

[0016] Figure 13 is an example of one of the furnishings from Figure 11 having been moved and rotated to a different location than the location and rotation shown in Figure 12.

[0017] Figure 14 shows the virtual room of Figure 11 with further examples of interactions that can be implemented therewith.

[0018] Figure 15 shows the virtual room of Figure 11 with further examples of interactions that can be implemented therewith.

[0019] Figure 16 shows a non-limiting example of how a furnishing can be imported from a content server to the central database engine of Figure 1.

[0020] Figure 17 shows the virtual room of Figure 11 with further examples of interactions that can be implemented therewith.
DETAILED DESCRIPTION OF THE EMBODIMENTS

[0021] Figure 1 a schematic representation of a non-limiting example of a system 50 for a social media platform configured for interconnecting with a plurality of disparate content servers.

[0022] System 50 comprises a central server 54 that connects, via a first link 58 to a profile engine 62 and via a second link 66 to a central database engine 70. Central server 54 also connects to a wide area network 74 such as the Internet.

[0023] Network 74, in turn, interconnects central server 54 with one or more content servers 78-1, 78-2 ... 78-n. Generically, these are referred to as "content server 78"
and collectively they are referred to as "content servers 78". This nomenclature is used elsewhere herein. Network 74 also interconnects central server 54 with a financial service clearing infrastructure 82.
Network 74 also interconnects central server 54 with one or more client machines 86-1, 86-2 ...
86-p.

[0024] Central server 54 can be based on any desired server-type computing environment, including appropriate configurations of one or more central processing units (CPUs) configured to control and interact with memory (including volatile memory such as Random Access Memory (RAM), and non-volatile memory such as hard disk drives or FLASH drives, or a Redundant Array of Inexpensive Disks (RAID) or cloud-based storage), network interfaces (to connect to link 58 and link 66). Central server 54 can also be configured to include input devices such as a keyboard or pointing device or output devices such as a monitor or any of or all of them, to permit local interaction. Other types of hardware configurations for central server 54 are contemplated. For example, central server 54 can also be implemented as part of a cloud-based computing solution, whereby the functionality of central server 54 is implemented as one or more virtual machines executing at a single data center or in a mirrored form across a plurality of data centers. The computing environment of central server 54 can also include remote access capabilities in lieu of, or in addition to, any local input devices or local output devices. Any desired or suitable operating system can be used in the computing environment of central server 54. The computing environment can be accordingly configured with appropriate operating systems and applications to effect the functionality discussed herein. Central server 54 is, amongst other things discussed herein, configured to provide graphical interfaces on client machines 86, typically in the form of web pages although other hosting formats are contemplated. In general central server 54 is configured to provide a social media platform as will be discussed further below.

[0025] Profile engine 62 can be based on a server-type computing environment, much along the possible lines of the computing environments described in relation to central server 54.
Profile engine 62 is configured to maintain profiles 90 associated with various individual subscriber accounts 94, which are in turn associated with each client machine 86, the details of which will be discussed further below. In variations, a plurality of profile engines 62 (not shown in the Figures) can be provided which aggregate profile information from a plurality of different linked subscriber accounts. For example a FacebookTM subscriber account (not shown and not to be confused with subscriber account 94) or mobile telephone subscriber account (not shown and not to be confused with subscriber account 94) and each of those accounts may in turn have their own individual profiles, which are then linked to provide a merged profile 90 that can be used according to the teachings of this specification. In variants, profile engine 62 is incorporated directly into central database engine 70 such that profiles 90 for each subscriber account 94 are either stored within its respective subscriber account 94, or locally to each respective subscriber account 94.

[0026] Central database engine 70 can also be based on a server-type computing environment, much along the possible lines of the computing environments described in relation to central server 54. Central database engine 70 is configured to store subscriber accounts 94 including configuration data 96 that is received via client machines 86. As will be discussed in greater detail below, such configuration data in a present embodiment comprises configuration data 96, which includes graphical data representation of a room and its furnishings, where such graphical data can be modified via client machines 86 that satisfy credential authentications to perform modifications of subscriber accounts 94. Central database engine 70 also maintains a furnishings database 97 which stores a furnishing inventory of furnishings 108 which will be discussed further below.

[0027] Link 58 and link 66 can be implemented as part of network 74, but in a present implementation it is contemplated that profile engine 62 and central database engine 70 are local to central server 54 in which case link 58 and link 66 can be implemented as part of a local area network. Alternatively, the functionality of profile engine 62 and central database engine 70 can be incorporated directly into central server 54 obviating link 58 and link 66 altogether.

[0028] Each content server 78 can be also based on a server-type computing environment, much along the possible lines of the computing environments described in relation to central server 54. Each content server 78 can maintain third-party furnishings 101 that can be used to populate the configuration data that is maintained in central database engine 70. Third-party furnishings 101 can be imported as furnishings 108 into database 97, and this aspect will be discussed further below. In certain implementations, each content server 78 is maintained by different entities or enterprises and can be based on, in whole or in part, pre-existing e-commerce websites that are hosted by those entities. Content servers 78 will be discussed further below.

[0029] Each financial service clearing infrastructure 82 is also based on computing environment that is configured to finalize financial transactions whereby funds are exchanged for a particular good or service. It is contemplated that each financial service clearing infrastructure can be based on pre-existing financial service infrastructures, such as those maintained by Paypal, VISA, Mastercard or the like. In general, financial service infrastructures enable the processing of financial transactions in relation to e-commerce activities within system 50 and are based on existing infrastructures. In certain implementations, one or more accounts 94 can be configured to effect payment transactions via clearing infrastructure 82.

[0030] Client machines 86 can be based on any suitable computing environment, and the type is not particularly limited. For example, one or more of client machines 86 can be traditional client computers, such as a desktop computer, a tablet computer, a laptop computer, or mobile computing device. In Figure 1, client machine 86-1 and client machine 86-p are traditional desktop computers, responsive to mouse, keyboard and other potential input methods, while client machine 86-2 is a tablet computer configured to receive input via a touch screen, responsive to touch-gestures and an optional pop-up graphical keyboard responsive to input from the touch screen. The teachings herein accommodate such various different types of computing environments. A physical printer 95 is also shown, by way of example, as connected to client machine 86-p, though a printer may be connectable to any of client machines 86 for printing a physical document.

[0031] As noted above, an account 94 can be associated with a client machine 86 by provision of proper account credentials. Upon provision of such credentials, the means by which such association is effected is not particularly limited. However, presently it is contemplated that each client machine 86 will include an absolute identifier that is uniquely associated with each client machine 86 and a relative identifier that is associated with its respective account 94 and with the absolute identifier, thereby providing a logical link between the account 94 and the client machine 86. Such a linkage can be temporary where a set of credentials can be used to access the respective account 94 via the respective client machine 86. The linkage can also be more persistent, as is common in the mobile telephony context when client machine 86 is a mobile telephone that is associated with an account 94 belonging to a particular subscriber through a subscriber identity module (SIM) card or similar means depending on the applicable telecommunication standard.

[0032] Thus the specific nature of a given relative identifier and a given absolute identifier can vary according to the particular computing environment of each client machine 86 and the nature of its connection to network 74. As a non-limiting example, in a mobile telephony context, an absolute identifier can comprise an International Mobile Equipment Identity (IMEI) associated with a given client machine 86 that is implemented as a mobile smart phone.
Likewise, in the mobile telephony context, relative identifiers can comprise an International Mobile Subscriber Identity (IMS!).

[0033] Each account 94, and its corresponding data configuration 96, can thus be accessed from any client machine 86 provided proper account credentials (e.g. account holder name and password, or the like) are provided at the client machine 86 and validated at central server 54.
For purposes of further discussion, it will be presumed that account 94-1 is validly authorized to be accessed from client machine 86-1, account 94-2 is validly authorized to be accessed from client machine 86-2, and account 94-p is validly authorized to be accessed from client machine 86-p.

[0034] Referring now to Figure 2, a flowchart depicting a method for managing subscriber account configuration data is indicated generally at 200. Method 200 can be performed on system 50, and for further understanding of the general aspects of system 50 and method 200, method 200 will be described in relation to its performance on system 50 using specific but non-limiting examples. It is to be emphasized, however, that method 200 need not be performed in the exact sequence as shown; and likewise various blocks may be performed in parallel rather than in sequence; hence the elements of method 200 are referred to herein as "blocks" rather than "steps". It is to be understood that method 200 can be implemented on variations of system 50 as well.

[0035] Block 205 thus comprises receiving a set of room dimensions. The room dimensions are provided at a client machine 86 and stored in configuration data 96 respective account 94 being accessed from that client machine. Three dimensional dimensions are presently contemplated. The room dimensions can be received in a variety of ways to specify the length, height and width of each wall in the room and the angular relationships between each of those walls. Different graphical interfaces can be provided at client machine 86 to receive these dimensions. For example, a purely text-based graphical interface could be provided that receives numeric dimensions and units for each wall, and a specification for the angle between adjoining walls. A visual graphical interface could also be provided that receives lines, rectangles, squares, cubes or other geometric shapes, with each side or surface representing a wall. Prompts can then be provided for textual entry of the dimensions for each wall.
Alternatively, "dragging" type hand gestures or mouse inputs can be received to permit a more visual dimensional adjustment of the basic shape that is selected. As another example, in more sophisticated implementations, one or more photographs of an actual room could be provided that undergo image processing to ascertain, or at least estimate, the room dimensions and then provide an opportunity for manual correction or adjustment of those dimensions. As another example, block 205 can be configured to import a set of room dimensions from another software application such as a computer aided design (CAD) application. Receipt of dimensions and other specifications for doors, walls, windows and other structural features can also be effected at block 205. Combinations of the foregoing techniques can also be employed or offered at block 205.

[0036] Block 210 comprises rendering a graphical representation of a room according to the dimensions received at block 205. Example performance of block 210 is shown in Figure 3, which shows the generation of a graphical representation of a portion of a three-dimensional rectangular room 104-2, with three walls showing and the fourth wall not shown but implicitly present as behind the perspective shown in Figure 3. The ceiling is likewise not shown. In an implementation, the walls, floors are preferably shown to scale, according to the dimensions provided at block 205. While not shown, it is contemplated that the room can be shown from different perspectives so that different views of the walls, ceiling and floor from those perspectives can be seen according to selected input via touch screen gestures, keyboard or mouse or other input device. While not shown as a step in method 200, at this point a graphical interface can be invoked to permit further adjustments to the dimensions or appearance, thereby offering an opportunity to return momentarily to block 205.

[0037] Block 215 comprises receiving a furnishing inventory from one or more furnishing databases. The term "furnishing" is not particularly limited and includes immovable decoratives such as trim, moldings, paints, wall papering, floorings as well as movable decoratives such as wall hangings, window coverings, chairs, tables, sofas, lounges, benches, lamps, lights, statues and other art, stereos, televisions, computers, shelves, racks, fish tanks, as well as media items including books, music, and videos. However, in order to provide some concrete, but non-limiting examples, Figure 4, Figure 5, Figure 6, Figure 7 and Figure 8 show some specific furnishings 108 that can be part of a furnishing inventory stored within furnishing database 97.

[0038] The database structure shown in Figure 4, Figure 5, Figure 6, Figure 7 and Figure 8 contemplates Identifier, Type, Source, Name and Image Thumbnail fields. This is a non-limiting example of such a structure and other types of structures will now occur to those skilled in the art. The Identifier field is a unique index or other identifier number. For convenience, the example identifiers correspond to other reference characters used herein, but any type of unique identifier can be used. The Type field specifies where in room 104-2 (or other room) such a furnishing may be used. The Source field specifies an entity or an enterprise that can provide the particular furnishing. In certain implementations, the data within the Source field can reflect an association or correspondence between the present furnishing 108 and a third-party furnishing 101 that is hosted on a content server 78 and the entity or an enterprise that operates that content server 78. Such an association or correspondence can include, for example, a web page address (not shown) stored within the Source field that points to a corresponding third-party furnishing 101 hosted on a particular content server 78. This is one manner by which a linkage can be made between third-party furnishings 101 and furnishings 108 stored within central database engine 70, and can reflect or track the fact that a particular furnishing 108 may have been imported from a third-party furnishing 101. The Name field specifies a make, model, brand or other colloquial or friendly name to correspond with the identifier.
The Image Thumbnail field specifies an image file of a portion or a reduced size of the particular furnishing 104.

[0039] More specifically, in relation to Figure 4 various flooring options are shown, which can be used to modify the appearance of the floor area of room 104-2.

[0040] Figure 5 shows various wall options which can be used to modify the appearance of one or more walls of room 104-2.

[0041] Figure 6 shows various movable furnishings that can be used to fill the living space of room 104-2. Note that chair furnishing 108-7 and coffee table furnishing 108-8 would be placed on the floor space of room 104-2, while lamp furnishing 108-9 would be placed on table furnishing 108-8. Database 97 can be further configured to include dependencies, such as by making lamp furnishing 108-9 dependent on table furnishing 108-8, such that lamp furnishing 108-9 could only be selected if table furnishing 108-8 was selected.

[0042] Figure 7 shows additional examples of various movable furnishings, all of which are similar in nature to lamp furnishing 108-9 in that a database dependency can be created requiring the selection of table furnishing 108-8 as a placement surface for the furnishings shown in Figure 7. Or, as another example, television furnishing 108-11 can be made alternatively dependent on a table furnishing 108-9 or a wall surface of room 104-2 such that it must be mounted on a wall surface.

[0043] Figure 8 shows examples of media furnishings in the form of a book furnishing 108-13, a movie furnishing 108-14 and a song furnishing 108-15. Of note is that while the image thumbnail for book furnishing 1 08-1 3 can be a physical image of the book in question, the image thumbnail for movie furnishing 108-14 can be a movie poster or a still frame from the actual movie production in the Name column, while the image thumbnail for song furnishing 108-15 can be an album cover or album artwork for song in the Name column. Again, in Figure 8, dependencies can be created so that media furnishings can only be selected after a logical corresponding furnishing has already been selected. For example, book furnishing 108-13 can be dependent on the selection of table furnishing 108-8 (or a bookshelf furnishing, not shown) so that there is a location to place book furnishing 108-13. As another example, movie furnishing 108-14 can be dependent on the selection of television furnishing 108-11 (or the television furnishings or computer furnishings or video player furnishings, not shown) so that there is an appropriate device upon which movie furnishing 108-14 can be shown. As another example, song furnishing 1 08-1 5 can be dependent on the selection of stereo furnishing 108-10, or another furnishing, not shown, that in its physical implementation is capable of playing music.

[0044] As a further variation, aquarium furnishing 108-12 can have an image thumbnail showing it as empty, and dependent furnishings (not shown) can be provided comprising specific species of fish that can be placed in the aquarium furnishing 108-12.

[0045] There can be further data stored in relation to each furnishing 108 stored within database 97 which can then be used to populate the image of room 104-2. For example, Figure 9 shows eight views of chair furnishing 108-7. Each view shows chair furnishing 108-7 from another perspective. Chair furnishing view 108-7-1 shows a right side view of chair furnishing 108-7. Chair furnishing view 108-7-2 shows a left side view of chair furnishing 108-7. Chair furnishing view 108-7-3 shows a right front side perspective view of chair furnishing 108-7.
Chair furnishing view 108-7-4 shows a left rear side perspective view of chair furnishing 108-7.
Chair furnishing view 108-7-5 shows a front view of chair furnishing 108-7.
Chair furnishing view 108-7-6 shows a rear view of chair furnishing 108-7. Chair furnishing view 108-7-7 shows a left front side perspective view of chair furnishing 108-7. Chair furnishing view 108-7-8 shows a right rear side perspective view of chair furnishing 108-7. Such views can be used to show chair furnishing 108-7 in situ within room 104-2.

[0046] Views of the type shown in Figure 9 can be maintained for all physical furnishings within database 97, (i.e. all furnishings 108 shown in Figure 6 and Figure 7) recognizing that a different number of views may be stored: for example, lamp 108-9 need not have eight views since lamp 108-9 appears the same from all lateral directions. Indeed, additional (e.g.
top, bottom) or fewer views can be provided depending on a desired richness of experience. Such views can also be in the form of continuous video showing the particular physical furnishing 108 from all angles.

[0047] For non-physical furnishings, such as movie furnishing 108-14, or song furnishing 108-15, then the additional data stored in database 97 in relation to such furnishings can be in the form of a data-file representing all or part of the particular media.
Furthermore, book furnishing 108-13 may comprise the views as shown in Figure 9, and may also comprise a data file representing the actual contents of the book, i.e. the 'e-book' version.
Alternatively, the additional data for media furnishings can be linkages to an existing media database locally stored on client machine 86, or a cloud based media database account stored on one or more content servers 78 or elsewhere on network 74.

[0048] Further dependencies and variations on the foregoing are contemplated.
For example, just as various wall covering options are shown in Figure 4, so can various colours, sizes, materials and other options be provided as dependencies for movable furnishings shown in Figure 6 and Figure 7.

[0049] The foregoing provides some specific, but non-limiting examples of how database 97 can be populated with furnishings 108, and introduces the concept of how furnishings 108 can be populated with, or imported from, furnishings 101 from different and disparate third party content servers 78. Block 215 thus contemplates that various furnishings 108 can be selected at a particular client machine 86 (e.g. client machine 86-2) for virtually decorating a room (e.g.
room 104-2) with those furnishings 108.

[0050] The receiving block at 215 can thus comprise retrieving all or part of database 97, to be stored or linked within a respective account 96 (e.g. account 96-2) for later use in updating or modifying a room (e.g. room 104-2) corresponding to a respective data configuration 96 (e.g.
data configuration 96-2). Functionality can be provided to permit browsing of database 97 from a client machine 86 to receive individual selections of one or more furnishings 108 for storage or linkage from a corresponding account 94.
Other means for effecting block 215 are contemplated, in addition to, or in lieu of the approach described above. For example, in a variation, instructions as to which furnishing(s) 108 to place within a particular account 96 (e.g.
account 96-2) can be invoked from another account 96 (e.g. account 96-1) that has been given permissions to do so. This variation contemplates a virtual "gifting", or virtual "reward fulfillment"

by placing of different furnishings 108 in one account 96 via instructions that are received from another account 96.

[0051] Block 220 comprises storing furnishing data in relation to room dimensions. The means by which such furnishing data is stored is not particularly limited, but generally contemplates storing data that can be used to render movable and rotatable images within the room dimensions at block 205. More specifically, block 220 contemplates that images, such as the views in Figure 9, are scaled proportionately to the room dimensions defined at block 205. In one implementation, a plurality of raster images can be stored for one or more furnishings 108, as discussed further below, which show a particular furnishing from various angles. In another implementation, vectorized representations of for one or more furnishings are stored. Other implementations of block 220 will now occur to those skilled in the art.

[0052] Block 225 comprises receiving a furnishing selection. More specifically, block 225 contemplates receiving a furnishing selection, for subsequent placement within room 104 at block 230, and, as appropriate, orientation within room 104 at block 235.
Accordingly, block 230 contemplates receiving a placement instruction of the furnishing selection within room 104, while block 235 contemplates receiving an orientation instruction for the selection within room 104.

[0053] Block 225, block 230 and block 235 can be implemented various ways.
Presently contemplated implementations of these blocks are illustrated by example in Figure 10 and Figure 11. In Figure 10, room 104-2 is shown as having wall furnishing 108-6 (i.e. Pale Yellow Oil Paint from Henderson Paints) on each wall, and floor furnishing 108-1 (i.e. Checkered Linoleum Floor from ACME Flooring Co.) on the floor area of room 104-2. The state of room 104-2 in Figure 10 presumes block 225, block 230 and block 235 were already performed to virtually decorate room 104-2 from the state shown in Figure 3.

[0054] Also note that Figure 10 shows a cursor or pointer 116 and a tray region 120. The physical presence of pointer 116 may be expressly illustrated, or in the case of a touch screen then client machine 86 can be configured to define focus of a non-visible pointer 116 to be based on a physical gesture (e.g. the detection of a finger on a particular location of the display of client machine 86-2). The dotted line defining tray region 120 may be shown expressly or implicit, as desired). Transitioning from Figure 10 to Figure 11, it is contemplated that when cursor 116 (be it drawn expressly or be non-visible to simply reflect the detection of a finger depressing the touch screen within the area defined by tray region 120), then in Figure 11 a sub-selection of possible furnishings 108 (which, as noted above, can have been previously selected from database 97) are shown which can be selected, placed and oriented within the virtual representation of room 104-2.

[0055] Transitioning from Figure 11 to Figure 12, it is contemplated that the various furnishings 108 shown in Figure 11 have each been selected, placed and oriented within the virtual representation of room 104-2.

[0056] Note that in relation to orientation block 235, views, such as the views in Figure 9, can be used to select a direction or orientation of a furnishing. Indeed, by way of example, transitioning from Figure 12 to Figure 13, in Figure 12 it can be seen that view 108-7-3 was used to show the seat of the chair facing forward, and that view 108-7-3 was scaled smaller in size to show furnishing 108-7 at the back of room 104-2. However, in Figure 13 it can be seen that view 108-7-3 was used to show the front seat of the chair to the view shown in Figure 13, and that view 108-7-8 was scaled larger in size (relative to view 108-7-3) to show furnishing 108-7 at the front of room 104-2, and with the back of the chair furnishing 108-7 to the view shown in Figure 13.

[0057] Referring now to block 240 of method 200 in Figure 2, block 240 comprises rendering the furnishings within the room. The term rendering encompasses a wide variety of interactive functions that are logically tied to the "real-world" functionality of the various furnishings. For example, in Figure 13, the movie "Perry-Hotter", from movie furnishing 108-14 is shown as being virtually shown on television furnishing 108-11. By the same token, other interactive renderings are contemplated, such as being able to turn lamp furnishing 108-9 "on" or "off' and thereby animating the lighting effect from that lamp furnishing 108-9. Other interactive renderings can include playing song furnishing 108-15 from stereo furnishing 108-10 provided they were so selected and placed in room 104-2. Likewise, pausing, volume control, fast forwarding, media changing and other virtual controls of television furnishing 108-11, or stereo furnishing 108-10 are contemplated. Other interactive renderings can include, if provided, windows with changing daylight, and changes to lighting effect based on opening or closing of blinds, curtains or other window coverings. Other interactive renderings can include zooming in or zooming out, or virtually walking around room 104-2, or opening (if selected) book furnishing 1 08-1 3 for zooming in and reading as an e-book.

[0058] Variations, modifications and enhancements to method 200 are contemplated. One enhancement is shown in Figure 14 in the form of one or more context windows 112. Such context windows 112 can be invoked when a particular furnishing 108 is selected or brought into focus. The means by which a furnishing is selected or brought into focus is not particularly limited. For example, where client machine 86 comprises a touch screen, then such selection can be effected by tapping or pressing on a particular furnishing 108. Where client machine 86 has a mouse, then a cursor may be used to point to a particular furnishing by moving the mouse. Where client machine 86 has a keyboard, then keystrokes may be used to achieve a similar result.

[0059] In Figure 14, chair furnishing 108-7 has been brought into focus, and accordingly context windows 112 that are specific to chair furnishing are invoked. While Figure 14 shows to specific examples of context windows 112, it is to be understood that such context windows are non-limiting examples. Context window 112-1 provides a menu context window with four choices:
Rotate, Swap, Remove and Social. Selecting of Rotate from context window 112-2 leads method 200 back to block 235 where the furnishing orientation can be changed.
Selecting Swap leads to a sub-menu (not shown) that allows the selection of different sub-options, in the forms colours or fabrics or other dependency options that are specific to chair furnishing 108-7.
Selecting Swap therefore provides different sub-menu options depending on which furnishing 108 is selected. Selecting Remove deletes the selected furnishing 108 from the virtual room 104-2. Selecting Social invokes a plurality of potential social networking functions, the details of which will be discussed further below. Additional menu options in context window 112-1 can be provided, and some of those menu options may be specific to the particular selected furnishing 108. For example, in relation to lamp furnishing 108-9, context 112-1 can include the option to turn on, or off, or dim the virtual light emanating from the lamp furnishing 108-9. As another example, in relation to movie media furnishing 108-14, context 112-1 can include the option to turn play, stop, pause, cue backwards, cue forwards, adjust the volume, go to full-screen, the particular movie being shown. Context window 112-2 provides a complete description of the selected furnishing 108-7. In the non-limiting example shown, the name of the chair is shown and any other data that may be stored in relation to furnishing 108-7 in database 97.Further context windows 112 may be provided, and the exact contents and placement and means of invocation 112 can be varied and need not be implemented exactly as shown.

[0060] Referring now to Figure 15, the selection of the "Social" menu item within context 112-1 will now be explained further. The selection of the "Social" menu item within context menu 112-1, or any of its sub-items can be part of an enhancement to method 200. In general, the present specification contemplates that system 50 and its variants can be the basis for a social networking platform. The teachings up to this point contemplate a technical structure upon which the social networking platform can be based. Figure 15 shows an example social networking menu 130 that includes a plurality of social networking functions.
It is to be understood that the social networking functions in menu 130 are a non-exhaustive list:
additional, fewer or different social networking functions can be included in menu 130.
Furthermore, those social networking menu functions can even be different for different selections of different furnishings 108. However, menu 130 does show a presently contemplated list of menu functions, each of which will be discussed in greater detail below.

[0061] The "Website" sub-menu item on social networking menu 130 can be selected to open a web-page comprising additional data about the selected furnishing 108. The web-page can be locally hosted on central server 54, or can be hosted by an appropriate one of content servers 78. Where the web-page is hosted on a content server 78, then such a content server 78 can be hosted by, for example, a brand or manufacturer website, or by a retailer website that sells the selected furnishing 108.

[0062] The "Email" sub-menu item on social networking menu 130 can be selected to open a compose-email dialogue box within an email client application on the relevant client machine 86.
The compose-email dialogue box would automatically include, by way or attachment or by embedding into the body of the email, data about the selected furnishing 108.
The compose-email dialogue box would also accept any additional text and identification of addressee email addresses.

[0063] The "Like on Facebook" sub-menu item on social networking menu 130 can be selected to invoke the "Like" function on a Facebook account entry that is associated with the selected furnishing 108. The Facebook account entry could be a Facebook account directly associated with the relevant account 94-2, or the Facebook account entry could be a Facebook account unique to the selected furnishing 108, or it could be a Facebook account entry hosted by a manufacturer or retailer of the selected furnishing 108. More generally, this sub-menu item contemplates any linkage to another social networking site whereby data associated with the selected furnishing 108 would be posted or otherwise attached to social network site account that is associated with either account 94-2 or with the selected furnishing or both. For example, a "Like on Facebook" sub-menu item could be replaced with, or supplemented by a "Tweet" sub-menu item whereby data about the selected furnishing 108 would be posted to a twitter account associated with account 94-2. Other social networking linkages that could be invoked from social networking menu 130 will now occur to those skilled in the art.

[0064] The "Compare" sub-menu item on social networking menu 130 can invoke one or more different comparison functions. One such function can be a price comparison function whereby a data listing of different retailers that sell the selected furnishing 108 is provided and generated on the display of client machine 86-2. Another such function can be an option comparison function whereby a data listing of different options are provided and generated on the display of client machine 86-2. For example, in relation to chair furnishing 108-7, such comparison can be between different colours, finishing and retailers that sell the selected furnishing 108. As another example, in relation to television furnishing 108-11, the "Compare"
sub-menu item on social networking menu 130 can invoke comparison can be between different sizes and resolutions of related models to television furnishing 108-11, either from the same manufacturer or from different manufacturers.

[0065] The "Discuss" sub-menu item on social networking menu 130 can invoke a discussion or chat page hosted by central server 54 (or elsewhere on network 74) whereby ongoing chats, comments and textual threads as provided via different accounts 94 can be viewed, and also supplemented via the present account 94-2.

[0066] The "Retailers" sub-menu item on social networking menu 130 can invoke a page on display of client machine 86 listing the various brand owners or manufacturers or retailers that sell physical instances of the selected furnishing 108. Such a page can be similar to the retailer "Compare" features described above. The list of various brand owners or manufacturers or retailers may be automatically narrowed based on the location of client machine 86 or other location-based settings.

[0067] The "Buy Now" sub-menu item on social networking menu 130 can invoke a page on the display of client machine 86 leading a virtual checkout, whereby a financial account associated with account 94-2 is debited via financial service clearing infrastructure, which in turn remits funds to an entity or enterprise (e.g. an entity or enterprise that hosts a content server 78, or even the entity or enterprise that hosts central server 54 itself) that sells physical instances of the selected furnishing 108, such remitting satisfying funds necessary to transfer ownership in a physical instance of the selected furnishing 108 to the owner of the relevant account 94-2. The "Buy Now" function can also be associated with a function that arranges for shipping of the physical instance of the selected furnishing 108 to a physical address associated with the relevant account 94-2, or can be used to print a voucher at printer 95 which can be carried to a premises that stores the physical instance of the selected furnishing 108 and can be exchanged for that physical instance of the selected furnishing 108.

[0068] The "Rate" sub-menu item on social networking menu 130 can be used to receive data representing a numeric or other type of rating about the selected furnishing 108, which is then associated with both the account 94-2 as well as with the selected furnishing 108 within database 97. Such a rating would then be viewable via other accounts 94, as well as an aggregate or average rating can be calculated and stored in database 97 in relation to the selected furnishing 108.

[0069] The "Style Match" sub-menu item on social networking menu 130 can be used to invoke a tool that compares the selected furnishing 108 with all other furnishings 108, and provides a measurement or rating as to whether the selected furnishing 108 is considered a good match with the other furnishings 108. The algorithm used to determine the measurement is not particularly limited, and can, for example be based on scalar values such as colour. For example, different colours can be assigned different numbers. A "good" match score would be generated if the selected furnishing 108 had a colour number that generally matched the colour numbers of other selected furnishings 108. Another algorithm can be based on multi-dimensional criteria according to different subjective ratings, each corresponding to different general style classifications. Example colloquial names for such style classifications can include, "Modern", "Contemporary", "City", "Country" and "Art Deco". Each furnishing 108 within database 97 can then be assigned a number that indicates its match to that particular style classification. Each account 94, or account profile 90, can then in turn be associated with such a style classification. Invocation of the "style match" sub-menu item would then return a numeric or textual score indicating how close the selected furnishing 108 was to the style classification associated with the relevant account 94 or account profile 90.

[0070] In another variation an import function of third-party furnishings 101 from one or more content servers 78 is provided. As noted above it is contemplated that content servers 78 currently host proprietary content including websites and the like that advertise, sell, rate or otherwise display third-party furniture 101. Such an import function contemplates an integration tool that can be accessed from a given client machine 86 that causes the importing (or linking) of a particular third-party furnishing 101 into database 97. The import function can be fully or partially automated whereby central server 54 crawls various content servers 78 to locate third party furnishings and then as possible, parses third party furnishings 101 and converts them to furnishings 108 and stores them in database 97. Where fields or images for a particular furnishing 108 cannot be automatically imported, then an exception handling routine can be invoked that prompts manual intervention to complete the entry the relevant fields in database 97. The import function can, in addition or in lieu of a crawling function, be invoked from a client machine 86. An example implementation of this implementation is shown in Figure 16 whereby a website is shown hosted by content server 78-1. The website identifies the hosting entity as called "Johnson's furniture Warehouse" and is shown as a third-party furnishing 101-1 called "Foot Stool by Merman Hiller". Client machine 86-2 in turn is shown also as generating a menu 138 that includes one or more options, one of those options being menu item 139 labeled "Add to your Furnishing inventory". Receipt of instructions at client machine 86-2 corresponding to this menu item leads to third-party furnishing 101-1 being converted into furnishing 108-16 and in turn imported into database 97 for subsequent use in method 200 or its variations.

[0071] Note that the menu item 139 in menu 138 can be a purely locally hosted script or code on client machine 86-2, or it can be directly incorporated as a script into the original coding of the website hosted by content server 78-1 as a social media integration function that links directly to the social media platform hosted by central server 54. Again, where the import cannot be totally automated due to mismatch in database formatting at content server 78-1 and central database engine 70, then an exception can be generated to prompt manual intervention to complete the import via an interface hosted at central database engine 70.
However, it is also contemplated that when a social media integration function that links a content server 78 directly to the social media plafform hosted by central server 54, then such an integration function can include full automation of importing a third party furnishing 101 into database 97 as furnishing 108-16. Also according to the example in Figure 16, a linkage 142 between furnishing 108-16 (i.e. the importation of third party furnishing 101) and the account 96-2 that is active when menu item 139 in menu 138 is invoked. Note that in variations, where third-party furnishing 101 is already imported into database 97, then only linkage 142 will result from selecting menu item 139.

[0072] A variation on the example of Figure 16 contemplates a greater level of manual intervention, whereby any furnishings 101 that are stored on content servers 78 are manually reviewed or manually converted (e.g. format conversions, normalized image renderings (e.g.
rasterizations or vectorizations), normalized field content populating) or both before actual storage as furnishings 108 in database 97.

[0073] A still further variation is shown in Figure 17 in the form of a representation door 134, which itself can be a unique type of furnishing 108 that can be stored in database 97 configured and interacted with according to method 200. Door 134 can also be configured with a special social networking menu 130a that includes an additional function labeled "Visit my neighbours", referred to hereafter as neighbor networking function. By way of background, it is contemplated that a plurality of virtual rooms 104 may be created, at least one for each account 94. One or more accounts 94 may be linked as neighbors by way of an email invitation or other electronic means. Such linkages are then stored with each accounts 94. The neighbor networking function can thus be used to virtually exit door 134, and enter a room 104 of a neighbor account.
For example, if account 94-1 is linked with account 94-2, then the neighbor network function could be used to exit virtual room 104-2 and enter virtual room 104-1 (not shown) associated with account 94-1. Typically, when account 94-2 is used to access virtual room 104-1, then menu 112-1 or menu 130 would include viewing functions or commenting functions, but not necessarily placement or orientation functions unless express permissions for same were granted.

[0074] The present specification provides a new social network for creating, using and sharing personal unique online spaces populated with their favorite products.
In certain implementations, the first web page is a Sign-up/Sign-in page. Here a short video tutorial (e.g.
approximately two minutes) can also be provided that explains how the social network works.
Accounts can be free or charged on a fee basis. Upon account creation, a basic empty 3-D
room can be generated. Three views of the same room can be available, windowed (small &
large), and full screen, all of which can be toggled between at any time using standard screen sizing icons. In some embodiments a room can consist of a back wall, a perspective wall on either side of the back wall, and a floor. Customization of room dimensions is also contemplated. Privacy and location settings configurations can also be provided, preferably shortly after signing up a new account. It is contemplated however, that various commercial partner entities that host content servers 78 may provide financial incentives, and thus a reduced level of privacy setting can correlate to more financial incentives.

[0075] It is contemplated that a configured virtual room 104 will maintain its state after logging off the relevant account 94, and be available again upon re-accessing the account.

[0076] It is contemplated that a print function can be provided so a picture of the room can be generated on printer 95 in any state.

[0077] In certain implementations, an account holder is prompted to go to a virtual "Warehouse"
(e.g. browsing a graphical rendering of database 97) to see the available furnishings 108 and then to select a subset of those for subsequent use. Alternatively a search of the entire database can always be available for furnishings 108.

[0078] It is contemplated that the majority if not all items in the database 97 are real-world items that have been rendered in three-dimensions so they can be positioned in any direction that makes sense for that item. Furnishings 108 are also preferably normalized in scale.

[0079] Database 97 can be searchable through a variety of indexes, including brand, by type of item (TVs, sofas, lamps, stereos, tables, etc.) and categorized by at least the following: Art, Cabinets, Carpets, Chairs, Decorations, Electronics, Lighting, Sofas, Tables, and Walls.

[0080] Central server 54 is configured to, in addition to generating search results, suggest similar models or items. Searching may also include style (art-deco, modern, classic, etc.) Another search may be by colour.

[0081] Each furnishing 108 is configured so that, when displayed, a pop-up or other dialogue box can be configured to appear with information on the furnishing including the brand name, the item name, dimensions, a description of the item and a 'social' option.

[0082] The present specification contemplates a social networking function consistent throughout the application and can include one or more of the following options: 1) a link to the Brand or artist website, 2) an option to e-mail the item to a friend, 3) a link to compare the item with similar items, 4) an option to open or join a discussion about that item within the larger network, 5) and a link to local retailer information or website (depending on if the account holder has supplied his location in their account settings).

[0083] It is contemplated that accounts can be configured to accommodate multiple virtual rooms for each account.

[0084] To add furnishings from a list of previously selected items in the warehouse into a virtual room, a furnishing can be selected. If there are upholstery, finish, or other options available, a static pop-up will appear above the item and they will select the desired choice. To eliminate the popup, the account holder selects their choice or clicks off the menu. In one embodiment, once selected, the item appears at the front of the room with the rest of the room out of focus. The account holder will position the item in the room by clicking and dragging it and the rest of the room comes back into focus. Items that are meant to logically sit on a table require a table to first be placed in the room. The account holder then chooses the surface on which the item should sit. If there is no table in the room, a message appears stating, "There is no tabletop to place the item on". Some items will have the option of placement on the floor or on a table.

[0085] Most items can be rotated and positioned within the room on a hidden grid system. The higher the number squares on the grid will make transitions smoother. When an item is in the room, each item is clickable. When the item is selected in the room, a pop-up will appear giving the account holder options unique to the type of item. Also, at this time, the item information such as brand name/item name/artist name, dimensions, and item description will appear directly under the room frame.

[0086] Furniture options can include: 1) Rotate right or left - using icons, 2) Swap ¨ a drop-down menu appears for different finishes or upholstery if available, 3) Social ¨ as described above, 4) Remove the item from the room. Items can include an "Add to Wishlist" menu option in the pop-up associated with that item. Much of the electronics can be virtually functional. Televisions will play what the Brand (ex. Sony, Samsung) wish to show. For example, Sony may wish to show movie trailers, advertisements, and for higher tiered account holders (account holders that share Sony products often, review products often and have their reviews carry weight, or buy Sony products through system 50 or its variants), full Sony movies. TV options include wall mounted or tabletop models. Wall mounted TV's can be moved anywhere on the walls, where tabletop models can only be placed on tables, but are allowed to rotate.

[0087] When an account holder clicks on a TV in their room they have the following options: 1) Zoom in - This enlarges the TV to full screen, so videos can be viewed larger.
The room goes transparent white and the TV drops down from the top with the TV frame intact as if the were watching the actual TV. This way the brand and model remain visible, 2) Play -This drop-down menu shows all the available videos for each unique account holder, which the account holder may choose from by clicking on their selection, 3) Social. - This option displays a drop-down menu with the standard social functions, and 4) Remove the item from the room.

[0088] Currently, the demo allows only one TV to be in the room at a time. In the future, we will consider allowing more than one TV to be in the rooms, but only one can play at a time.

[0089] Stereos will play music from the account holders specified playlists, or link to their choice of streaming music sites. How this will work specifically depends on the deals we can forge with companies like LastFM, Grooveshark, Apple and/or Spotify. It is also possible that account holders create their own playlists unique to their account 94. The stereos will produce the same pop-up as TV's except with audio files instead of video. Stereos will also be allowed to rotate.

[0090] TVs & Stereos will have standard controls for pause, play, stop, volume and sliders for current position.

[0091] A playlist can be a sub-menu from the play/stop menu item. Or, there can be a separate playlist menu item with the available video/audio titles in the sub-menu.

[0092] Music can be purchased directly from central server 54. Bands will be able to upload their own music for sale through an application process. Picture frames can be furnishings, (as in digital picture frames one can buy in the real world can function in the same way within the plafform. Account holders can be able to upload their own personal pictures into these picture frames. These are meant to be seen, but will not be available in database 97 warehouse for other account holders to find. If the account holder has several pictures, the images can rotate at the account holders desired speed and settings.

[0093] Personal snapshots may also be uploaded into a photo album associated with an account. This can be configured to appear like any real world photo album the account holder creates from templates and can be stored on a shelf or table within that account holder's room.

[0094] A friend can be notified of new photos loaded into a friend's album or picture frame if allowed and desired.

[0095] Bookshelves can be added to an account holder's room and their chosen books can sit on these shelves. Just as in the real world, a book may be removed and browsed through or read. We may work on an affiliation with Amazon, Indigo or similar enterprises for this. Shelves may be customized eventually and perhaps for a price.

[0096] Depending on the permissions an account holder sets, a friend can visit the account holder in their room to see what videos they have and listen to the music the account holder has in their playlist. Videos and music cannot be transferred from one account holder to another without a fee. Videos viewed in a friend's room cannot be enlarged to full screen.

[0097] Based on what is in the account holder's library, the account holder can choose to be notified when a band they like is coming to town. This notification will have a direct link to purchase a ticket and will show up under the 'News' menu item. An extension of this (depending on Apple) is to sync the account holder's iTunes library to the social networking platform. Again, an account holder's friend can listen to the music within a friends room, but may not take it without paying a fee. Another possibility is to sync to a cloudbased music site like LastFM or Grooveshark, or another desktop music application like Spotify.

[0098] Lamps can be functional with an on/off state. Eventually, the light will affect surrounding objects, but currently only the object itself will be affected. Lighting variations are also a possibility, where account holders could pick a "mood".

[0099] Walls, also referred to as wall furnishings, can also be interchangeable and branded.
Wallpaper and paint enterprises can provide wallpapers and paint colours to database 97.
When the account holder clicks on the wall, a pop-up appears with the brand website, the colour and/or pattern name. Social options and a swap function can also be provided, though the rotate and placement functions are logically omitted. The account holder may purchase 'premium' wallpapers to place in their virtual room. This can be a revenue stream both for the content provider and for the operator of the present social networking platform. This technique can be extended to all types of furnishings 108.

[00100] Wall pop-ups can have sub groups separating paint, wallpaper and colour options.

[00101] Wallpaper and paint brands can have a certain amount of patterns and colours available at no-charge. Additional papers and colours will have a fee if the account holder intends to place them in their virtual rooms 104. The free offerings still give good brand exposure, but are limited so the account holder may want to increase their choices by paying.
This feature can be extended to all types of furnishings 108.

[00102] A magnifying glass can be available for wallpaper, or other furnishings such as artwork. If the option is chosen, account holders can mouse over (or in the future hover, touch) the area they'd like enlarged for a closer look.

[00103] Floor furnishings can also be interchangeable. Further examples of floor furnishings include white, oak, teak, ebony, concrete, Royal red Carpet, black & white checkered and some fun options Sand, Grass, Sky, and Water. We will add additional wood and carpet options.
Floor options can also be branded with a no-fee and premium structure as in the wall furnishings.

[00104] Artworks are another type of contemplated furnishing 108. When a piece of art is selected from database 97, it can be placed in virtual rooms 104 as described above. Framing can also be an option.

[00105] Central server 54 can also be configured to handle digital rights management for songs, books, videos and artwork, including restricting dissemination of copies and licensing sales. All artwork remains copywrited to the artist and artist credit is displayed in the information. Information on where to buy the art will also be highlighted as will any additional information the artist would like to add, such as date, edition, dimensions, link to artist site, etc.

[00106] In this manner, artists may also utilize central server 54 and database 97 as a virtual gallery, showcasing all their work in their own room, which they can set as accessible to all.

[00107] System 50 can be configured so that once a piece of art is placed in a virtual room 104, the account holder can click (or double-click) on that piece and a pop-up will appear with the standard social functions, the remove function, an option to Swap the frame if available, and as in the TV 108-11, the account holder can zoom in (enlarge) on the art. When Zoom in is clicked on, everything else on screen disappears and the art drops in full screen for detail. In addition, a magnifier will show even more detail when in full screen mode.

[00108] An account holder may select a furnishing 108 directly from their friends' or neighbour's virtual room. This can be reported as a specific analytic to the brand originator (e.g.
an operator of content server 78) of the furnishing 108 and cause an update to a corresponding profile 90. The brand originator can have the option to use the profile and send an electronic coupon relating to that item in the real world.

[00109] As discussed above in relation to Figure 16, an import feature can be provided. As a variation, a form can be completed requesting that a furnishing be added to database 97 via a central server 54 interface.

[00110] Rewards and promotions can be recorded in a profile 90 based on selections and other interactions with a particular furnishing 108, or if a furnishing 108 is or shared it with a friend account. Additional interaction can include signing up for newsletters from a brand originator of a particular furnishing 108, or promoting/referring products to other account holders.

[00111] The rewards can be determined through the development of an aggregation strategy with the brand and its affiliate networks and distribution channels, and could include coupons, notification of regional product sales, prizes (a chance to win the real world product), etc.

[00112] Accounts 94 can be provided with increased capabilities (as in other virtual world or massively multiplayer online role playing games) and earn more prizes for increased interaction (such as the weight of their reviews, recommendations, sharing items, etc.).

[00113] The navigation bar at the top of a display generated on a client machine 86 can include a personal greeting, an option to view database 97, a drop-down menu of all the virtual rooms attached to an account, a list of the associated accounts (i.e.
"friends" or "neighbours"), a wish list, rewards, mail, news, account settings, a help function and a search function.

[00114] Account holders can have the option to save rooms and start again from scratch.

[00115] Account holders may select to have a bedroom, living room and office for example.
A list of all saved rooms named by the account holder will appear from a drop-down menu in the nay bar.

[00116] A door can be a portal in room, which an account holder can go through to enter another one of their rooms or a specified friends' room. When the door is clicked on, it can be configured to open and a list of the account holder's rooms and/or a list of friends appears who have allowed you to visit.

[00117] If an account holder chooses, they may allow anyone to enter their room, or may choose to allow only certain friends or neighbours to enter.

[00118] Account holders can also leave a note behind in someone else's room, which would be visible to all who enter. The account holder can then delete the note or store it for others to comment as well. There will be an icon for stored notes at the top of the room. When the icon is clicked on, a list would appear in a white semitransparent box on top of the room with fields in which account holders can add comments or new notes.

[00119] Each account holder can have a list of their 'Friends' or people they share their information with outside of Brands. Here, account holders can find a particular friend and choose to visit that friends' room. They can also leave a public note for that friend from this menu as well as from within that friends room using the icon.

[00120] Account holders can also have a 'Wish List', listing the items they'd like to buy in the real world. Ideally we would like to have a piggy bank function where account holders can save toward purchasing that item, but becoming a bank may have even greater barriers than creating a novel social network.

[00121] Also in the navigation bar, is a drop-down of the account holders available Rewards.
If a brand has offered a coupon towards a real world purchase it would appear here. What is offered depends on each brand individually.

[00122] The 'Mail' option is a private messaging function. Here, friends can send a private message to another friend, or a brand can send a newsletter or other correspondence, depending on how much the account holder allows.

[00123] A 'News' option can be provided including news involving friend account holder's activity. E.g. if "Bob" (account holder one) purchases a new LG TV in real life and reviews it in his virtual room (or other context of his account), then his friend "Sandy"
(account holder two that is linked to account holder one) will receive electronic notification about that review in account holder two's virtual room, or within other contexts of account holder two's account.
Who bought/placed what, friends visiting other friends' rooms, and discussions between friends on brands or items all fall under 'News'. Also, as mentioned account holders may be notified of their favorite band coming to town, a new movie or trailer available, etc.

[00124] A news feed can also be configured to notify account holders of new items added to database 97.

[00125] System 50 can be modified to include a game play like features, where account holders can gain additional "reward points" (e.g. a numerical setting in an account holder's profile 90) for increased and ongoing interaction with their rooms. Such points may be redeemable for coupons or real world instances of furnishings 108 or other articles or services.

[00126] For example, regular visitation, signing up friends, posting commentary on product, visiting friends' rooms, etc. Increased standing will also earn reward points offered by central server 54 directly and can include incentives to continue interacting, coupons or gift cards toward favorite brands, etc.

[00127] Account holders can also be configured to download YouTube videos to their TV's.
YouTube videos and all other public domain videos may go full screen.

[00128] Accounts 90 can be corporate or enterprise accounts, hosted and maintained by for example Home Depot, Ikea, West Elm, Crate & Barrel, etc. may all have public rooms to display decorating hints and ideas.

[00129] Such enterprises may offer terminals in their own physical premises which can be used as client machines 86.

[00130] System 50 can be a stand-alone social network or can be an application could even be embedded within another website, blog or within another social networking site such as Facebook or Google+, or within an e-commerce site such as Amazon or E-Bay. Or there can be networking interconnections between each.

[00131] System 50 may be used as a gift registry. A couple having a baby might want to set up a virtual nursery room to show desired furnishings that could be received as physical gifts. , then items are purchased through access to the virtual nursery room by neighbor accounts, that furnishing 108 would show as bought and no longer an option. Details on who bought it may also be shared. When a gift registry is activated, an affiliate program is enabled where the creator of the registry receives compensation for every furnishing sold through system 50.

[00132] In variations, an avatar can also be provided as designed by the account holder which can virtually habit the virtual room. The avatar can be configured can "walk" around their rooms, interact with the furnishings items in the room as well as with other account holders. In these variations, clothing can be another type of furnishing 108. These virtual people will also be able to have conversations through the account holders own voices.

[00133] Virtual pets are also contemplated. Moving, purring, barking pets with names and personalities that can be interacted with. A friend can buy you a pet if they choose.

[00134] As noted a fish tanks can also be a furnishing 108. Account holders can customize their tanks with plants and ornaments and select any types of fish based on whether the tank is freshwater or saltwater. Fish will swim and be reactive to a mouse or touch.
As you mouse over, fish will turn to look at you. Fish tanks may also be enlarged to full screen.

[00135] Note that not every furnishing 108 need necessarily have a real world analogue in database 97, but may exist in virtual form only.

[00136] Financial service clearing infrastructure 82 can also be configured to accommodate credit cards or other financial facilities issued by the operator of central server 54.

[00137] It is contemplated that data representations of furnishings 108 can be provided in physical premises as QR codes (or other near field communication (NFC) technique), which are displayed by the physical instance of such furnishings 108. It is contemplated that an import (as a variation on the import discussed in relation to Figure 16) the furnishing 108 to their account 94 by scanning the NFC code using a mobile computing device such as an iPhone equipped with a camera and an application that can perform the import.

[00138] Central server 54 can be configured to charge account fees for functional items.

[00139] Account holders can also be encouraged to access their accounts 94 through a lottery, couponing, a chance to win a virtual premium product, buy a ticket to win an item in the real world.

[00140] Accounts 94 can be configured to be accessible with a single-sign on such as Open ID, to permit provision of credentials in using a Facebook, Twitter, Google or mySpace account holder ID.

[00141] While the foregoing provides certain non-limiting example embodiments, it should be understood that combinations, subsets, and variations of the foregoing are contemplated.

Claims (13)

1. A social media platform comprising at least one server configured to:
receive room data representing three-dimensions of a room;
render an image of said room using said dimensions on a display of a client machine connected to said server;
receive furnishing data representing a furnishing inventory;
store said furnishing data scaled in relation to said dimensions;
receive a furnishing selection from said stored furnishing data;
receive furnishing placement instructions for positioning said furnishing selection within said image of said room;
render an image of said furnishing within said image of said room based on said placement.

2. The social media platform of claim 1 wherein a unique account is associated with said image of said furnishing within said image of said room.

3. The social media platform of claim 1 or claim 2 wherein said furnishing data comprises a plurality of furnishings and wherein said furnishings are associated with at least two different content servers connectable to said at least one server.

4. The social media platform of any one of claims 2-3 wherein a second unique account is associated with a second image of a second room.

5. The social media platform of claim 4 wherein said second unique account is associated with said first unique account such that said second unique account is configured to access said first unique account .

6. The social media platform of claim 4 wherein said access comprises one or more of viewing said image of said furnishing within image of said room and supplementing furnishing data within said inventory.

7. The social media platform of any one of claims 1-6 wherein said server is further configured to receive furnishing rotation instructions in addition to said furnishing placement instructions.

8. The social media platform of any one of claims 7 wherein said furnishing data comprises a plurality of raster images for at least one said furnishings; each of said raster images corresponding to a different view from a different angle of said furnishing used for rendering said furniture according to said furnishing rotation instructions.

9. The social media platform of any one of claims 1-8 wherein said server is further configured to receive additional furnishing selection and additional furnishing placement instructions.

10. The social media platform- of any one of claims 1-9 wherein said server is further configured to receive and process at least one social networking interaction in association with at least one furnishing.

11. The social media platform of any one of claims 1-10 wherein said at least one social networking interaction comprises a link to a web site; an email invocation attaching a data descriptor of said at least one furnishing; a link to another social media platform; a link to a discussion platform; a link to a financial transaction to purchase or compare said at least one furnishing; a link to a style matching engine; a link to a retailer or a manufacturer of said at least one furnishing; a link to a discussion forum about said at least one furnishing.

12. The social media platform of any one of claims 1-11 wherein said furnishing inventory comprises one or more of wall coverings, floorings, chairs, tables, chesterfields, art work, media, media players and doors.

13.
The social media platform of claim 12 wherein media comprises one or more of books, music and videos and wherein media players comprise one or more of e-readers, music players, stereos, and televisions.