AU8699801A - Targeted advertising at the set top box - Google Patents

Targeted advertising at the set top box

Info

Publication number
AU8699801A
AU8699801A AU8699801A AU8699801A AU8699801A AU 8699801 A AU8699801 A AU 8699801A AU 8699801 A AU8699801 A AU 8699801A AU 8699801 A AU8699801 A AU 8699801A AU 8699801 A AU8699801 A AU 8699801A
Authority
AU
Australia
Prior art keywords
top box
set top
targeted advertising
advertising
targeted
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
AU8699801A
Inventor
Charles A Eldering
John P Blasko
John A Schlack
Andrew M Sutton
Kyle Mehling
Gregory C Flickinger
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
EXPANSE NETWORKS Inc
Original Assignee
EXPANSE NETWORKS Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US22915600P priority Critical
Priority to US09/712,790 priority patent/US8151295B1/en
Priority to US09/731,606 priority patent/US20020072966A1/en
Priority to US09/731,605 priority patent/US20020083435A1/en
Priority to US09/742,852 priority patent/US20020083439A1/en
Priority to US09/742,506 priority patent/US20020026638A1/en
Priority to US09/748,949 priority patent/US20020083441A1/en
Priority to US09/748,942 priority patent/US7328448B2/en
Priority to US09/748,943 priority patent/US20020083445A1/en
Priority to US09/824,434 priority patent/US20020144263A1/en
Application filed by EXPANSE NETWORKS Inc filed Critical EXPANSE NETWORKS Inc
Priority to PCT/US2001/027217 priority patent/WO2002019581A1/en
Publication of AU8699801A publication Critical patent/AU8699801A/en
Application status is Pending legal-status Critical

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H20/00Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/10Arrangements for replacing or switching information during the broadcast or the distribution
    • H04H20/106Receiver-side switching
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04HBROADCAST COMMUNICATION
    • H04H20/00Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/40Arrangements for broadcast specially adapted for accumulation-type receivers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25883Management of end-user data being end-user demographical data, e.g. age, family status or address
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26233Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26241Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/426Characteristics of or Internal components of the client
    • H04N21/42684Client identification by a unique number or address, e.g. serial number, MAC address, socket ID
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client or end-user data
    • H04N21/4532Management of client or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454Content or additional data filtering, e.g. blocking advertisements
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/44Receiver circuitry
    • H04N5/445Receiver circuitry for displaying additional information
    • H04N5/44543Menu-type displays
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/162Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165Centralised control of user terminal ; Registering at central
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345Control of the passage of the selected programme
    • H04N7/17354Control of the passage of the selected programme in an intermediate station common to a plurality of user terminals
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17345Control of the passage of the selected programme
    • H04N7/17363Control of the passage of the selected programme at or near the user terminal
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
AU8699801A 2000-08-31 2001-08-31 Targeted advertising at the set top box Pending AU8699801A (en)

Priority Applications (11)

Application Number Priority Date Filing Date Title
US22915600P true 2000-08-31 2000-08-31
US09/712,790 US8151295B1 (en) 2000-08-31 2000-11-14 Queue based advertisement scheduling and sales
US09/731,606 US20020072966A1 (en) 2000-08-31 2000-12-07 System for providing targeted advertisements using advertiser-specific target groups
US09/731,605 US20020083435A1 (en) 2000-08-31 2000-12-07 Method and system for addressing targeted advertisements using detection of operational status of display device
US09/742,506 US20020026638A1 (en) 2000-08-31 2000-12-21 Internet-based electronic program guide advertisement insertion method and apparatus
US09/742,852 US20020083439A1 (en) 2000-08-31 2000-12-21 System for rescheduling and inserting advertisements
US09/748,949 US20020083441A1 (en) 2000-08-31 2000-12-27 Advertisement filtering and storage for targeted advertisement systems
US09/748,942 US7328448B2 (en) 2000-08-31 2000-12-27 Advertisement distribution system for distributing targeted advertisements in television systems
US09/748,943 US20020083445A1 (en) 2000-08-31 2000-12-27 Delivering targeted advertisements to the set-top-box
US09/824,434 US20020144263A1 (en) 2000-08-31 2001-04-02 Grouping of advertisements on an advertising channel in a targeted advertisement system
PCT/US2001/027217 WO2002019581A1 (en) 2000-08-31 2001-08-31 Targeted advertising at the set top box

Publications (1)

Publication Number Publication Date
AU8699801A true AU8699801A (en) 2002-03-13

Family

ID=27581171

Family Applications (1)

Application Number Title Priority Date Filing Date
AU8699801A Pending AU8699801A (en) 2000-08-31 2001-08-31 Targeted advertising at the set top box

Country Status (2)

Country Link
AU (1) AU8699801A (en)
WO (1) WO2002019581A1 (en)

Families Citing this family (32)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7260823B2 (en) 2001-01-11 2007-08-21 Prime Research Alliance E., Inc. Profiling and identification of television viewers
US20030172378A1 (en) * 2002-03-07 2003-09-11 Koninklijke Philips Electronics N.V. Method and apparatus for creating a personal commercials channel
FR2839599B1 (en) * 2002-05-10 2004-08-06 France Telecom PERSONALIZED insertion portions in a radio signal emisssion television or in a user equipment of
FR2841419B1 (en) * 2002-06-24 2006-10-13 Ioan Gabriel Malureanu Method and advertising production system limited on personal communication terminals has Broadband
US9027043B2 (en) 2003-09-25 2015-05-05 The Nielsen Company (Us), Llc Methods and apparatus to detect an operating state of a display
US20070107022A1 (en) 2004-06-08 2007-05-10 Lawrence Bradley R Iii Methods and apparatus to verify consumption of programming content
US8346157B1 (en) 2004-06-16 2013-01-01 Colby Steven M Content customization in asymmertic communication systems
CN101077014B (en) 2004-08-09 2013-09-25 尼尔森(美国)有限公司 Methods and apparatus to monitor audio/visual content from various sources
US7610011B2 (en) 2004-09-19 2009-10-27 Adam Albrett Providing alternative programming on a radio in response to user input
WO2007022250A2 (en) 2005-08-16 2007-02-22 Nielsen Media Research, Inc. Display device on/off detection methods and apparatus
US7429983B2 (en) * 2005-11-01 2008-09-30 Cheetah Omni, Llc Packet-based digital display system
US8640162B2 (en) 2006-11-14 2014-01-28 At&T Intellectual Property I, Lp System and method for distributing advertisements in an internet protocol television system
US20080235746A1 (en) 2007-03-20 2008-09-25 Michael James Peters Methods and apparatus for content delivery and replacement in a network
US9098868B1 (en) 2007-03-20 2015-08-04 Qurio Holdings, Inc. Coordinating advertisements at multiple playback devices
EP2130170A4 (en) * 2007-03-23 2012-02-22 Ericsson Telefon Ab L M Method and arrangement for managing personalized advertisements in a tv system
US8560387B2 (en) 2007-06-07 2013-10-15 Qurio Holdings, Inc. Systems and methods of providing collaborative consumer-controlled advertising environments
US8949886B2 (en) 2007-06-18 2015-02-03 Alcatel Lucent Targeted advertisement insertion with interface device assisted switching
US7805373B1 (en) 2007-07-31 2010-09-28 Qurio Holdings, Inc. Synchronizing multiple playback device timing utilizing DRM encoding
US7996482B1 (en) 2007-07-31 2011-08-09 Qurio Holdings, Inc. RDMA based real-time video client playback architecture
US9111285B2 (en) 2007-08-27 2015-08-18 Qurio Holdings, Inc. System and method for representing content, user presence and interaction within virtual world advertising environments
US8762476B1 (en) 2007-12-20 2014-06-24 Qurio Holdings, Inc. RDMA to streaming protocol driver
US20090183215A1 (en) * 2008-01-16 2009-07-16 Qualcomm Incorporated Hybrid services: data, audio, and clipcast
US8060904B1 (en) 2008-02-25 2011-11-15 Qurio Holdings, Inc. Dynamic load based ad insertion
WO2009125010A1 (en) * 2008-04-10 2009-10-15 Vijaya Raghavan A system of distributing information and receiver and method therefor
US8180712B2 (en) 2008-09-30 2012-05-15 The Nielsen Company (Us), Llc Methods and apparatus for determining whether a media presentation device is in an on state or an off state
US8793717B2 (en) 2008-10-31 2014-07-29 The Nielsen Company (Us), Llc Probabilistic methods and apparatus to determine the state of a media device
US8312487B1 (en) 2008-12-31 2012-11-13 Qurio Holdings, Inc. Method and system for arranging an advertising schedule
ES2363151B1 (en) * 2011-02-11 2012-04-17 Adecq Digital, S.L Dynamic reproduction procedure contained in emissions in push environments.
CN104137557A (en) 2011-12-19 2014-11-05 尼尔森(美国)有限公司 Methods and apparatus for crediting a media presentation device
US9692535B2 (en) 2012-02-20 2017-06-27 The Nielsen Company (Us), Llc Methods and apparatus for automatic TV on/off detection
US9924224B2 (en) 2015-04-03 2018-03-20 The Nielsen Company (Us), Llc Methods and apparatus to determine a state of a media presentation device
US10129593B2 (en) 2017-03-14 2018-11-13 Charter Communications Operating, Llc Time-based dynamic secondary content placement calls in time-shifted content

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5621728A (en) * 1994-09-12 1997-04-15 Bell Atlantic Network Services, Inc. Level 1 gateway controlling broadband communications for video dial tone networks
US5650994A (en) * 1995-05-16 1997-07-22 Bell Atlantic Network Services, Inc. Operation support system for service creation and network provisioning for video dial tone networks
US6732369B1 (en) * 1995-10-02 2004-05-04 Starsight Telecast, Inc. Systems and methods for contextually linking television program information
US6253238B1 (en) * 1998-12-02 2001-06-26 Ictv, Inc. Interactive cable television system with frame grabber

Also Published As

Publication number Publication date
WO2002019581A1 (en) 2002-03-07
WO2002019581B1 (en) 2002-06-27
WO2002019581A8 (en) 2002-10-24

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