AU5550601A - Bidding for placement in search engine results and advertising space - Google Patents

Bidding for placement in search engine results and advertising space

Info

Publication number
AU5550601A
AU5550601A AU5550601A AU5550601A AU5550601A AU 5550601 A AU5550601 A AU 5550601A AU 5550601 A AU5550601 A AU 5550601A AU 5550601 A AU5550601 A AU 5550601A AU 5550601 A AU5550601 A AU 5550601A
Authority
AU
Australia
Prior art keywords
bidding
placement
search engine
advertising space
engine results
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
AU5550601A
Inventor
Lance Laifer
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
BAY9 Inc
Original Assignee
BAY9 Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US55396100A priority Critical
Application filed by BAY9 Inc filed Critical BAY9 Inc
Priority to PCT/US2001/012800 priority patent/WO2001082178A2/en
Publication of AU5550601A publication Critical patent/AU5550601A/en
Application status is Pending legal-status Critical

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
AU5550601A 2000-04-21 2001-04-20 Bidding for placement in search engine results and advertising space Pending AU5550601A (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US55396100A true 2000-04-21 2000-04-21
PCT/US2001/012800 WO2001082178A2 (en) 2000-04-21 2001-04-20 System and method of bidding for placement of advertisements in search engine

Publications (1)

Publication Number Publication Date
AU5550601A true AU5550601A (en) 2001-11-07

Family

ID=24211483

Family Applications (1)

Application Number Title Priority Date Filing Date
AU5550601A Pending AU5550601A (en) 2000-04-21 2001-04-20 Bidding for placement in search engine results and advertising space

Country Status (2)

Country Link
AU (1) AU5550601A (en)
WO (1) WO2001082178A2 (en)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7835943B2 (en) * 1999-05-28 2010-11-16 Yahoo! Inc. System and method for providing place and price protection in a search result list generated by a computer network search engine
US7089195B2 (en) * 2001-04-30 2006-08-08 Ari Rosenberg System and method for the presentation of advertisements
US20070088609A1 (en) * 2002-10-25 2007-04-19 Medio Systems, Inc. Optimizer For Selecting Supplemental Content Based on Content Productivity of a Document
US8341017B2 (en) 2004-01-09 2012-12-25 Microsoft Corporation System and method for optimizing search result listings
US20050154717A1 (en) * 2004-01-09 2005-07-14 Microsoft Corporation System and method for optimizing paid listing yield
US7444327B2 (en) 2004-01-09 2008-10-28 Microsoft Corporation System and method for automated optimization of search result relevance
US20060173743A1 (en) * 2005-02-02 2006-08-03 Bollay Denison W Method of realtime allocation of space in digital media based on an advertiser's expected return on investment, ad placement score, and a publisher score
US8635542B2 (en) 2008-04-16 2014-01-21 Ryan Hickman Campaign monitor
US9003308B2 (en) * 2008-04-16 2015-04-07 Google Inc. Interactive placement ordering
US8473838B2 (en) 2008-04-16 2013-06-25 Google Inc. Website advertising inventory

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5724521A (en) * 1994-11-03 1998-03-03 Intel Corporation Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner
US6098065A (en) * 1997-02-13 2000-08-01 Nortel Networks Corporation Associative search engine
US6421675B1 (en) * 1998-03-16 2002-07-16 S. L. I. Systems, Inc. Search engine
AUPP347398A0 (en) * 1998-05-11 1998-06-04 Creative Edge Internet Services Pty Ltd Internet advertising system
AU6054600A (en) * 1999-06-29 2001-01-31 Colorstamps, Inc. Electronic market maker of electronic attention

Also Published As

Publication number Publication date
WO2001082178A2 (en) 2001-11-01
WO2001082178A3 (en) 2002-09-19

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