AU2008200510B2

AU2008200510B2 - Toothbrush head

Info

Publication number: AU2008200510B2
Application number: AU2008200510A
Authority: AU
Inventors: Phillip M. Braun; William R. Brown Jr.; Thomas A. Christman; Karen Claire-Zimmet; Joanna Q. Deng; Joseph A. Depuydt; Ronald R. Duff Jr.; Rainer Hans; Rudolf Majthan; Edward J. Mangan; Helge Zimmet
Original assignee: Gillette Co LLC
Current assignee: Gillette Co LLC
Priority date: 2003-03-14
Filing date: 2008-02-04
Publication date: 2011-06-30
Anticipated expiration: 2024-03-09
Also published as: AU2008200513A1; AU2008200508B2; AU2008200520B2; AU2008200510A1; AU2008200512B2; AU2008200516A1; AU2008200516B2; AU2008200520A1; AU2008200513B2; AU2008200508A1; AU2008200512A1

Abstract

Toothbrush Head Abstract A toothbrush head (16) has a tooth cleaning element (30) extending from the head (16). The head (16) is divided into at least two portions (20, 22) which can be 5 moved independent of each other. The tooth cleaning element (30) is rotatable relative to that portion (20, 22) of the head (16) from which it extends.

Description

S&F Ref: 697826D3 AUSTRALIA PATENTS ACT 1990 COMPLETE SPECIFICATION FOR A STANDARD PATENT Name and Address The Gillette Company, of Prodential Tower Building, of Applicant: Boston, Massachusetts, 02199-8004, United States of America Actual Inventor(s): Phillip M. Braun William R. Brown Jr. Thomas A. Christman Karen Claire-Zimmet Joanna Q. Deng Joseph A. Depuydt Ronald R. Duff Jr. Rainer Hans Rudolf Majthan Edward J. Mangan Helge Zimmet Address for Service: Spruson & Ferguson St Martins Tower Level 35 31 Market Street Sydney NSW 2000 (CCN 3710000177) Invention Title: Toothbrush head The following statement is a full description of this invention, including the best method of performing it known to me/us: 5845c(1 115796_1) TOOTHBRUSH HEAD The invention relates generally to the field of oral care, and in particular to toothbrushes. More specifically, the invention relates to a toothbrush head having one or more pivoting tufts of bristles, the head having two portions that can move independent of 5 each other. A Japanese patent document having an application number of 3-312978 discloses a toothbrush having a multiplicity of tufts of nylon bristles. In a first embodiment shown in Figures 1, 2 and 3, a plurality of cylindrical recessed sections in the head are set orthogonally to the longitudinal axial direction of a shank and are formed at 10 equal intervals. Column-shaped rotary bodies 5 are respectively contained in the recessed sections. On the peripheral surfaces of the rotary bodies 5, along the axial direction, projected strip sections 5a are formed, and they are set in a state that they are positioned at the opening sections of the recessed sections. At the opening sections of the recessed sections, contact surfaces to be positioned on both the sides are formed. At both the ends 15 of the upper surfaces of the projected strip sections Sa, nylon bristles 6 are arranged to be vertically erected. As shown in figure 3, the arrangement described above allows bristles 6 to rotate during use of the brush. A problem with this brush is that two tufts of bristles are secured to each strip section 5a and thus must rotate in unison. As a result, an individual 20 tuft of bristles cannot rotate independently of its "partner" tuft. The individual tuft may thus be prevented fi-om achieving optimal penetration between two teeth during brushing because the partner tuft might contact the teeth in a different manner and interfere with rotation of the individual tuft. Figures 4, 5 and 6 disclose a second embodiment in which each tuft of 25 bristles is secured to the head by a ball and socket type arrangement. While this embodiment allows each tuft of bristles to swivel independent of the other tufts, it does have disadvantages. If a tuft of bristles is tilted out towards the side of the head and that tuft is positioned near the interface between the side and top surfaces of the teeth, chances are increased that the bristle tips will not even be in contact with the teeth during 30 brushing. Further, the random orientation in which the tufts can end up after brushing detracts from the attractiveness of the brush.

2 The Japanese reference also discloses that the brush head is made of a unitary structure. As such, water cannot flow through any central portion of the brush head, thereby inhibiting the cleanability of the brush. Further, the unitary head structure does not allow different portions of the head to move independently of each other, 5 Accordingly, the bristle tufts extending from the head cannot accommodate the varying tooth surfaces as well as a brush in which the head has two or more portions that can move or flex independent of each other. The present invention is directed to overcoming one or more of the problems set forth above. 10 In a first aspect, the present invention provides a toothbrush comprising a head, the head being divided into at least two portions which can be moved independent of each other, a tooth cleaning element extending from a top surface of the head, the tooth cleaning element being pivotable relative to that portion of the head from which it extends, and a vibrator for vibrating the head and the tooth cleaning element; is wherein the head has a bottom surface and a hole extending from the top surface to the bottom surface; the tooth cleaning element includes one or more tooth cleaners, a base support and an anchor wherein one end of the tooth cleaner is secured to a first end of the base support and a first end of the anchor extends from a second end of the base support; 20 the anchor having a first portion near the first end of the anchor that is smaller than a second portion of the anchor located near a second end of the anchor and wherein the anchor is located in the hole. Preferably, the vibrator includes an electric motor having an output shaft and an eccentric weight secured to the output shaft, and rotation of the output shaft causes 25 vibration. Preferably, the toothbrush defined above further comprises a battery for providing electrical power for the motor. Preferably, the battery is non-rechargeable. Preferably, the tooth cleaning element is a tuft of bristles. 30 Preferably, the tooth cleaning element is a fin made of a material selected from the group of materials consisting of plastic, rubber, and combinations thereof. Preferably the tooth cleaning element has a range of pivoting up to 30 degrees. Preferably, the tooth cleaning element can pivot up to 15 degrees to either side of a vertical position in which the element is perpendicular to the top surface of the portion 35 of the head from which it extends. 5286872 1 2a Preferably, the toothbrush further comprises one or more stationary tooth cleaning elements which substantially cannot be pivoted. Preferably, a portion of the head limits pivoting of the tooth cleaning element. Preferably, the tooth cleaning element is supported for pivoting primarily about 5 one axis. Preferably, the one axis is substantially perpendicular to a long axis of the element. Preferably, the tooth cleaning element is pivotable independent of any other tooth cleaning elements on the head. 10 Preferably, the pivotable tooth cleaning elements and the stationary tooth cleaning elements are alternatingly disposed on the head adjacent the periphery of the head. Preferably, the anchor and the base support are made from the same material. Preferably, the second portion of the anchor comprises a pair of lips. is Preferably, the fin comprises a textured surface. Preferably, the textured surface includes at least one rib. Preferably, the at least one rib is softer than the fin. Preferably, the textured surface includes a plurality of dimples. Preferably, the tooth cleaning element is snap-fit to the head. 20 In a second aspect, the present invention provides a toothbrush comprising a head, the head being divided into at least two portions which can be moved independent of each other, a tooth cleaning element extending from a top surface of the head, the tooth cleaning element being pivotable relative to that portion of the head from which it extends, an electric motor having an output shaft and an eccentric weight secured thereto 25 which when rotated causes vibration, a power supply for supplying power to the electric motor, and a switch for controlling flow of electricity to the electric motor; wherein the head has a bottom surface and a hole extending from the top surface to the bottom surface; the tooth cleaning element includes one or more tooth cleaners, a base support 30 and an anchor wherein one end of the tooth cleaner is secured to a first end of the base support and a first end of the anchor extends from a second end of the base support; the anchor having a first portion near the first end of the anchor that is smaller than a second portion of the anchor located near a second end of the anchor and wherein the anchor is located in the hole. 35 Preferably, the tooth cleaning element is a fin made of material selected from the group of materials consisting of plastic, rubber, and combinations thereof. Preferably, the tooth cleaning element has a range of pivoting up to 30 degrees. 52$6872 1 2b Preferably, the toothbrush further comprises one or more stationary tooth cleaning elements which substantially cannot be pivoted. Preferably, the tooth cleaning element is pivotable independent of any other tooth cleaning elements on the head. s Preferably, the fin comprises a textured surface. Preferably, the textured surface includes at least one rib. Preferably, the at least one rib is softer than the fin. Preferably, the textured surface includes a plurality of dimples. Preferably, the tooth cleaning element is snap-fit to the head. 10 Preferably, the tooth cleaning element comprises a tuft of bristles. Preferably, the bristles are crimped or notched. In a third aspect, the toothbrush comprises a head, the head being divided into at least two portions which can be moved independent of each other, a fin extending from a top surface of the head, the fin being pivotable relative to that portion of the head from is which it extends, the fin being made of material selected from the group of materials consisting of plastic, rubber, and combinations thereof, the fin further comprising a textured surface, an electric motor having a output shaft and an eccentric weight secured thereto which when rotated causes vibration, a non-rechargeable disposable battery for supplying power to the electric motor, and a switch for controlling flow of electricity to 20 the electric motor; wherein the head has a bottom surface and a hole extending from the top surface to the bottom surface; the fin includes one or more tooth cleaners, a base support and an anchor wherein one end of the tooth cleaner is secured to a first end of the base support and a first end of 25 the anchor extends from a second end of the base support; the anchor having a first portion near the first end of the anchor that is smaller than a second portion of the anchor located near a second end of the anchor and wherein the anchor is located in the hole. These and other aspects, features and advantages of the present $286t72 1 -3 invention will be more clearly understood and appreciated from a review of the following detailed description of the preferred embodiments and appended claims, and by reference to the accompanying drawings. FIG. 1 is a perspective view of the toothbrush head; 5 FIG. 2 is a top view of the head of Fig. 1; FIG. 3 is a side view of the head of Fig. 1; FIG. 4 is a bottom view of the head of Fig. 1; FIG. 5 is a side view of the head of Fig. 1 showing one of the head portions flexing; 10 FIG. 6 is a top view of the head of Fig. I with the two head portions separated from each other; FIG. 7 is a top view of the head of Fig. I after the head portions have been positioned closer to each other; FIG. 8 is a front view of a pivoting tuft taken along the lines 8-8 of Fig. 13; 15 FIG. 9 is a side view of the pivoting tuft of Fig. 8 taken along lines 9-9; FIG. 10 is a top view of one of the holes in the head for receiving the pivoting tuft (see Fig. 6); FIG. 11 is a sectional view of Fig. 10 taken along lines 11-11; FIG. 12 is a sectional view of Fig. 10 taken along lines 12-12; 20 FIG. 13 is a side view of the head of Fig. I (a portion is removed to facilitate viewing) and a pivoting tuft prior to insertion into the head; FIG. 14 is a side view of the head of Fig. I (a portion is removed to facilitate viewing) and a pivoting tuft after insertion into the head; FIG. 15 is a side view of the pivoting tuft showing its motion; 25 FIGs. 16A-C are sectional views of Fig. 15 taken along the lines 16A-C- I 6A-C; FIG. 17 is a perspective view of a tooth cleaner in the form of a ribbed fin; and FIG. 18 is a side view of the ribbed fin of Fig. 17. 30 Beginning with FIGs. 1-5, there is shown a toothbrush head 16 which extends from a neck 14 which extends from a handle (not shown) to form a toothbrush.

-4 The type of handle is not germane to the present invention. The head and handle are preferably made of polypropylene. The head has a serpentine split 18 which divides the head into two portions 20 and 22. An end of the split 13 near neck 14 is preferably circular in shape (see Fig. 2). As shown in Fig. 5, the split in the head allows portions 20 5 and 22 to flex or move independent of each other during use of the toothbrush, thus facilitating cleaning of the teeth. Split 18 can also be defined as an opening in the head between head portions 20 and 22. This opening allows water to flow through the head, thereby enhancing cleaning of the top head surface which typically gets caked with toothpaste in 10 spite of efforts to rinse the head clean. Head portion 20 includes a projecting part 24 which fits (at least partially) into a recess 26 (see Fig. 6) defined by portion 22. Projecting part 24 has several tufts of bristles extending from it (to be described in further detail below) and is surrounded on three sides by head portion 22. 15 Referring now to Figs. 2 and 3, each of the tufts of bristles on head 16 will be described. A first pair of tufts 28 are located towards the free end of the head, one on each head portion 20, 22. Each tuft has bristles (tooth cleaners) which preferably are each made of polybutylene-terepthalate (PBT) and have a diameter of .007 inches. The shortest bristles in tuft 28 have a length of .420 inches with the remaining bristles 20 increasing in length steadily to a tip of the tuft. Each tuft tilts away from the handle by an angle of preferably about 12 degrees relative to that portion of the surface of the head from which it projects. As shown in Fig. 2, tufts 28 have a larger cross-section than any other tuft on the head. A second group of tufts are pivoting tufts 30 (the only tufts on the head 25 which are rotatable). There are four tufts 30 on each head portion 20, 22 which are located towards the outside of the head. Each tuft 30 can pivot up to about 15 degrees to either side of a vertical position on the head, more preferably being able to pivot up to about 8 degrees to either side of a vertical position on the head. The pivoting of tufts 30 is roughly towards or away from neck 14. Each tuft 30 includes a base support 32 made 30 of polypropylene. The bristles are made of polyanid 6.12, have a diameter of .008 inches and extend .420 inches above the base support.

-5 A third group of tufts 34 extend perpendicular to the head. There are four tufts 34 on each head portion 20, 22 which alternate with tufts 30. When viewed from the top (Fig. 2) the tufts are oval in shape (similar to tufts 30 but larger). In other words, the tufts 34 and 30 have oval shaped cross-sections. Each tuft 34 has bristles which are made 5 of polyamid 6.12, have a diameter of .006 inches and extend above the head by about .385 inches. A fourth group of tufts 36 are located towards the inside of the head. There are two such tufts on each head portion 20, 22. Each tuft 36 extends perpendicular to the head. The bristles of tuft 36 have a diameter of .006 inches, are made of polyamid 10 6.12 and rise about .360 inches above the head. A fifth and final group of tufts 38 are also located towards the inside of the head (away from a perimeter 21 of the head). There are 4 pairs of tufts 38. In each pair one tuft is closer to neck 14 than the other tuft. In each pair of tufts 38, (a) a base of one tuft is closer to a first side of the head and this one tuft leans towards a second side of the 15 head, and (b) a base of the other tuft is closer to the second side of the head and this other tuft leans towards the first side of the head. As such, the tufts in each pair lean across each other. The angle of tilt towards the side of the head is about five degrees. Each tuft 38 bristles which are made of PBT, have a bristle diameter of about .007 inches and extend about .460 inches above head 16. Each tuft 38 has an oval cross-section with a long 20 dimension of the oval being oriented in the direction of tilt. The bristles used on the head can be crimped (see U.S. Patent 6,058,541) or notched (see U.S. Patent 6,018,840). Other types of tooth cleaners besides bristles can be used. For example, a tuft of bristles could be replaced by an elastomeric fin. The U.S. Patents listed in this paragraph are incorporated herein by reference. 25 Turning now to Fig. 6, a description will now be provided as to how the toothbrush (head) is made. In a first step, the head, neck and handle of the toothbrush are injection molded in a mold. During this injection molding step, tufts 28, 34, 36 and 38 are secured in the head by a hot-tufting process. Hot-tufting processes are notoriously well known by those skilled in the art (see e.g. U.S. Patents 4,635,313; and 6,361,120; 30 British patent application 2,330,791; and European patent application 676,268 Al). Briefly, hot-tufting involves presenting ends of a multiplicity of groups of -6 plastic filaments into a mold. Each group of filament ends inside the mold is optionally melted into a blob. Each filament group is cut to a desired length (either before or after being introduced into the mold) to form a tuft of bristles. The mold is closed and molten plastic is injected into the mold. When the plastic solidifies, it locks one end of the tufts 5 of bristles into the head of the toothbrush. It can be seen in Fig. 6 that the opening 18 between head portions 20 and 22 is much wider at this point than in the heads final form (see Fig. 2). In other words, head portions 20 and 22 are spaced a predetermined distance (preferably at least about 1mm) fiom each other. Further, through holes 40 are created during the molding step for 10 receiving pivoting tufts 30 at a later point in the manufacturing process. Holes 40 will be described in greater detail below. With reference to Fig. 7, after the toothbrush is removed from the mold, heat 42 is applied to the head near the neck and to part of the neck (hereinafter the neck). The heat can be applied in a number of ways including hot air, radiant heating, ultrasonic 15 or convection (e.g. hot oil) heating. Here the heat is shown being applied to the sides of the neck. It is preferable to apply the heat to the top and bottom surface of the neck. The heat brings the plastic up to 1.0 - 1.12 times its glass transition temperature (when temperatures are measured in the Kelvin scale). The plastic should not be heated above 1.12 times its glass transition temperature in order to avoid damaging the plastic. More 20 preferably, the plastic is heated to about 1.03 - 1.06 times its glass transition temperature (measured in degrees Kelvin). The glass transition temperature for polypropylene is about 100 degrees centigrade whereas the glass transition temperature for copolyester and polyurethane is about 65 degrees centigrade. Pressure 44 is then applied to head portions 20, 22 to move the portions 25 towards each other. Once head portions 20, 22 are in the position shown in Fig. 2, the heated portion of the head/neck is cooled by, for example, exposing the heated portion to a cold gas or liquid. If room temperature air is used to cool the neck, such air should be applied for about 20-25 seconds. This has the effect of forcing the two head portions into their final positions. 30 In order to achieve short process times, the highest temperature heat source which will not damage the plastic should be used. If too hot a heat source is used and/or -7 if the heat is applied for too long, the plastic can be damaged. If the heat source is not hot enough, the process will take too long and/or head portions 20, 22 will not remain in their final desired positions. If the head/neck are made of polypropylene and hot air is used to heat the neck, (a)the heated air should be at a temperature of about 170 degrees centigrade 5 and should be applied to the neck for about 70 seconds, (b) the polypropylene should be raised to a temperature of about 140 degrees centigrade, and (c) a nozzle which applies the hot air to the neck should be about 10mm from the neck. If copolyester or polyurethane is used as the material for the head neck, (a) the heated air should be at a temperature of 250 degrees centigrade and should be applied 10 to the neck for about 10 seconds, (b) the material should be raised to a temperature of preferably 95-100 degrees centigrade, and (c) a nozzle which applies the hot air to the neck should be about 15-20mm from the neck. Heating the respective materials above for the time indicated allows the material to be softened and mechanically bent into its final form. Exceeding the heating 15 times above could cause the material to overheat and become damaged. Turning to Figs. 8 and 9, each pivoting tuft 30 has a multiplicity of bristles 46, a base support 48 and an anchor pivot 50. The bristles are secured to and extend fiom a first end 52 of the base support while a first end 54 of the anchor pivot extends from a second end 56 of the base support. The base support and anchor pivot are preferably a 20 unitary structure made of the same material. Anchor pivot 50 includes a first portion 58 near the first end 54 and a second portion 60 near a second end 62 of the anchor pivot. First portion 58 is smaller in an X an Y dimension than second portion 60. Base support 48 is larger in an X and Y dimension than second portion 60 of the anchor support. Second portion 60 includes a pair of lips 63. The anchor pivot defines an opening 64 25 therethrough. Tuft 30 can also be made by a hot-tufting type process as described above. Instead of injecting plastic into the mold to form a toothbrush handle, neck and head, the plastic is injected into a mold to form base support 48 and anchor pivot 50, capturing bristles 46 when the injected plastic cools. 30 With reference to Figs. 10-12, through holes 40 (Fig. 6) will now be described. Each hole 40 extends from a top surface 66 of the brush head through a bottom surface 68. Hole 40 includes first and second portions 70 and 72. Portion 72 is substantially a parallelepiped except that some of its lower section is rounded off (see Fig. 11). Portion 70 is also substantially a parallelepiped except that two of its sides are flared to the sides by about 15 degrees (see Fig. 12). Hole portion 72 is longer in a dimension A 5 than hole portion 70 (Fig. 11). Hole portion 70 has about the same width in a dimension B as hole portion 72 where hole portions 70 and 72 meet (Fig. 12). Dimensions A and B are substantially perpendicular to each other in this embodiment. A pair of lips 73 are defined by this arrangement. Turning now to Figs. 13-16, the insertion of pivoting tufts 30 into holes 40 10 will be described. A tuft 30 is positioned over a hole 40 with end 62 of anchor pivot 50 facing the hole (Fig. 13). As shown in Figs. 16A-C, tuft 30 is moved towards hole 40 until end 62 starts to enter the hole (Fig. 16A). Tuft 30 is then pressed into the hole causing sides of hole portion 70 to squeeze second portion 60 of the anchor pivot. Accordingly, anchor pivot 50 collapses causing opening 64 to become temporarily 15 smaller. Tuft 30 is then pushed all the way into hole 40 (Fig. 16C) at which point the resilient plastic anchor pivot springs back to its form shown in Fig. 16A. This paragraph describes a snap-fit retention of tuft 30 to the head. Referring to Fig. 16C, base support 48 is longer in the A dimension than hole portion 70 and thus prevents tuft 30 from being pressed further into hole 40. Second 20 portion 60 is also longer in the A dimension than hole portion 70 and so prevents tuft 30 from moving back out of hole 40. This is due to the fact that lips 63 (Fig. 8) engage lips 73 (Fig. I1). This arrangement also prevents tuft 30 fiom rotating about the long axis of the bristles. As shown in Fig. 15, tuft 30 pivots when it is engaged by, for example, 25 portions of the oral cavity during brushing. Preferably each tuft 30 can pivot up to about 15 degrees to either side of a position perpendicular to surface 66. Turning to Figs. 17 and 18, another type of tooth cleaning element in the form of a fin 80 is disclosed. Each fin is supported by a base support 48 and an anchor pivot 50 (both not shown) as described above, allowing the fin to pivot on the brush head. 30 Alternatively, a fin can be securely affixed to the head so that it does not pivot. The fin is created of a thermoplastic elastomer (TPE) by an injection molding process. In this -9 embodiment, a textured surface is provided by a series of ribs 82. These ribs enhance cleaning of the oral cavity. The ribs are formed by injection molding a TPE over the fin. The ribs are preferably softer than the fin. Alternative textured surfaces (e.g., dimples) can be used in place of the ribs. As shown in Fig. 18, the fin a has a width of preferably about .030 inches. The long dimension of the fin above the base support is preferably .420 inches. A tip 84 of fin 80 has a widthiof preferably .007 inches. The distance from the base of the ribs to tip 84 is about .168 inches whereas the distance from the top of the ribs to the tip is about .079 inches. The top of the ribs have a width of about .035 inches. The ribs (textured surface) preferably extend about 2-12 Smile away from said fin. The head and/or toothcleaning element may be vibrated by a vibrator including an electric motor having an output shaft with an eccentric weight secured thereto. The motor will rotate the output shaft whereupon rotation of the eccentric weight will cause vibration. The motor may be powered by a battery which may be an non-rechargeable disposable battery. 'Power from the battery to the motor may be controlled by a switch.

Claims

1. A toothbrush comprising a head, the head being divided into at least two portions which can be moved independent of each other, a tooth cleaning element extending from a top surface of the head, the tooth cleaning element being pivotable 5 relative to that portion of the head from which it extends, and a vibrator for vibrating the head and the tooth cleaning element; wherein the head has a bottom surface and a hole extending from the top surface to the bottom surface; the tooth cleaning element includes one or more tooth cleaners, a base support 10 and an anchor wherein one end of the tooth cleaner is secured to a first end of the base support and a first end of the anchor extends from a second end of the base support; the anchor having a first portion near the first end of the anchor that is smaller than a second portion of the anchor located near a second end of the anchor and wherein the anchor is located in the hole. 15

2. The toothbrush of claim 1, wherein the vibrator includes an electric motor having an output shaft and an eccentric weight secured to the output shaft, wherein rotation of the output shaft causes vibration. 20

3. The toothbrush of claim 2, further comprising a battery for providing electrical power for the motor.

4. The toothbrush of claim 3, wherein the battery is non-rechargeable. 25

5. The toothbrush of claim 1, wherein the tooth cleaning element is a tuft of bristles.

6. The toothbrush of claim 1, wherein the tooth cleaning element is a fin made of a material selected from the group of materials consisting of plastic, rubber, and 30 combinations thereof.

7. The toothbrush of claim 1, wherein the tooth cleaning element has a range of pivoting up to 30 degrees. 5286S72 1 11

8. The toothbrush of claim 1, wherein the tooth cleaning element can pivot up to 15 degrees to either side of a vertical position in which the element is perpendicular to the top surface of the portion of the head from which it extends. s

9. The toothbrush of claim 1, further comprising one or more stationary tooth cleaning elements which substantially cannot be pivoted.

10. The toothbrush of claim 1, wherein a portion of the head limits pivoting of the tooth cleaning element. 10

11. The toothbrush of claim 1, wherein the tooth cleaning element is supported for pivoting primarily about one axis.

12. The toothbrush of claim 11, wherein the one axis is substantially 15 perpendicular to a long axis of the element.

13. The toothbrush of claim 1, wherein the tooth cleaning element is pivotable independent of any other tooth cleaning elements on the head. 20

14. The toothbrush of claim 9, wherein the pivotable tooth cleaning elements and the stationary tooth cleaning elements are alternatingly disposed on the head adjacent the periphery of the head.

15. The toothbrush of claim 1, wherein the anchor and the base support are 25 made from the same material.

16. The toothbrush of claim 1, wherein the second portion of the anchor comprises a pair of lips. 30

17. The toothbrush of claim 6, wherein the fin comprises a textured surface.

18. The toothbrush of claim 17, wherein the textured surface includes at least one rib. 5286872 1 12

19. The toothbrush of claim 18, wherein the at least one rib is softer than the fin.

20. The toothbrush of claim 17, wherein the textured surface includes a s plurality of dimples.

21. The toothbrush of Claim 1, wherein the tooth cleaning element is snap fit to the head, 10

22. A toothbrush comprising a head, the head being divided into at least two portions which can be moved independent of each other, a tooth cleaning element extending from a top surface of the head, the tooth cleaning element being pivotable relative to that portion of the head from which it extends, an electric motor having an output shaft and an eccentric weight secured thereto which when rotated causes vibration, 15 a power supply for supplying power to the electric motor, and a switch for controlling flow of electricity to the electric motor; wherein the head has a bottom surface and a hole extending from the top surface to the bottom surface; the tooth cleaning element includes one or more tooth cleaners, a base support 20 and an anchor wherein one end of the tooth cleaner is secured to a first end of the base support and a first end of the anchor extends from a second end of the base support; the anchor having a first portion near the first end of the anchor that is smaller than a second portion of the anchor located near a second end of the anchor and wherein the anchor is located in the hole. 25

23. A toothbrush of claim 22, wherein the tooth cleaning element is a fin made of material selected from the group of materials consisting of plastic, rubber, and combinations thereof. 30

24. The toothbrush of claim 22, wherein the tooth cleaning element has a range of pivoting up to 30 degrees.

25. The toothbrush of claim 22, further comprising one or more stationary tooth cleaning elements which substantially cannot be pivoted. 35 5286872 1 13

26. The toothbrush of claim 22, wherein the tooth cleaning element is pivotable independent of any other tooth cleaning elements on the head.

27. The toothbrush of claim 23, wherein the fin comprises a textured 5 surface.

28. The toothbrush of claim 27, wherein the textured surface includes at least one rib. 1o

29. The toothbrush of claim 28, wherein the at least one rib is softer than the fin.

30. The toothbrush of claim 27, wherein the textured surface includes a plurality of dimples. 15

31. The toothbrush of claim 22, wherein the tooth cleaning element is snap fit to the head.

32. The toothbrush of claim 22, wherein the tooth cleaning element 20 comprises a tuft of bristles.

33. The toothbrush of claim 32, wherein the bristles are crimped or notched.

34. A toothbrush comprising a head, the head being divided into at least two 25 portions which can be moved independent of each other, a fin extending from a top surface of the head, the fin being pivotable relative to that portion of the head from which it extends, the fin being made of material selected from the group of materials consisting of plastic, rubber, and combinations thereof, the fin further comprising a textured surface, an electric motor having an output shaft and an eccentric weight secured thereto which 30 when rotated causes vibration, a non-rechargeable disposable battery for supplying power to the electric motor, and a switch for controlling flow of electricity to the electric motor; wherein the head has a bottom surface and a hole extending from the top surface to the bottom surface; 5286872 1 14 the fin includes one or more tooth cleaners, a base support and an anchor wherein one end of the tooth cleaner is secured to a first end of the base support and a first end of the anchor extends from a second end of the base support; the anchor having a first portion near the first end of the anchor that is smaller 5 than a second portion of the anchor located near a second end of the anchor and wherein the anchor is located in the hole.

35. A toothbrush substantially as hereinbefore described with reference to the accompanying drawings. Dated 14 June, 2011 The Gillette Company Patent Attorneys for the Applicant/Nominated Person SPRUSON & FERGUSON $286872 1