AT346460T - Apparatus and method for inserting into a bit stream of digital advertising - Google Patents

Apparatus and method for inserting into a bit stream of digital advertising

Info

Publication number
AT346460T
AT346460T AT99903103T AT99903103T AT346460T AT 346460 T AT346460 T AT 346460T AT 99903103 T AT99903103 T AT 99903103T AT 99903103 T AT99903103 T AT 99903103T AT 346460 T AT346460 T AT 346460T
Authority
AT
Austria
Prior art keywords
inserting
apparatus
method
bit stream
digital advertising
Prior art date
Application number
AT99903103T
Other languages
German (de)
Inventor
Reem Safadi
Original Assignee
Gen Instrument Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to US7310698P priority Critical
Application filed by Gen Instrument Corp filed Critical Gen Instrument Corp
Publication of AT346460T publication Critical patent/AT346460T/en

Links

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/2343Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
    • H04N21/234354Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by altering signal-to-noise ratio parameters, e.g. requantization
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23418Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65Transmission of management data between client and server
    • H04N21/654Transmission by server directed to the client
    • H04N21/6543Transmission by server directed to the client for forcing some client operations, e.g. recording
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/162Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165Centralised control of user terminal ; Registering at central
AT99903103T 1998-01-30 1999-01-15 Apparatus and method for inserting into a bit stream of digital advertising AT346460T (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
US7310698P true 1998-01-30 1998-01-30

Publications (1)

Publication Number Publication Date
AT346460T true AT346460T (en) 2006-12-15

Family

ID=22111767

Family Applications (1)

Application Number Title Priority Date Filing Date
AT99903103T AT346460T (en) 1998-01-30 1999-01-15 Apparatus and method for inserting into a bit stream of digital advertising

Country Status (12)

Country Link
US (1) US6487721B1 (en)
EP (1) EP1051848B1 (en)
JP (1) JP2002502195A (en)
KR (1) KR20010034456A (en)
CN (1) CN1140124C (en)
AT (1) AT346460T (en)
AU (1) AU747337B2 (en)
BR (1) BR9908345A (en)
CA (1) CA2318535C (en)
DE (1) DE69934095T2 (en)
TW (1) TW379501B (en)
WO (1) WO1999039506A1 (en)

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US6487721B1 (en) 2002-11-26
CA2318535C (en) 2008-03-18
EP1051848A1 (en) 2000-11-15
AU747337B2 (en) 2002-05-16
EP1051848B1 (en) 2006-11-22
DE69934095D1 (en) 2007-01-04
DE69934095T2 (en) 2007-06-21
JP2002502195A (en) 2002-01-22
BR9908345A (en) 2000-12-05
AU2320699A (en) 1999-08-16
WO1999039506A1 (en) 1999-08-05
TW379501B (en) 2000-01-11
CN1289510A (en) 2001-03-28
KR20010034456A (en) 2001-04-25
CA2318535A1 (en) 1999-08-05
CN1140124C (en) 2004-02-25

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